Mobile Broadband Strategies

Mobile Broadband Strategies published by Mobile Market Development Ltd in April, 2009. This report consists of 32 PAGES and the price starts from US $ 3500.

Introduction

Abstract

The market for mobile broadband is developing rapidly thanks to a combination of new network technologies, more aggressive pricing on the part of operators and the availability of new high function handsets and inexpensive 3.5G USB pens, or ' dongles' . Despite the current recession, the demand for mobile broadband is expected to grow rapidly over the next few years requiring increased network capacity. However operator data revenues will be very far from keeping pace with the rate of growth in volume. Therefore, to maintain both market share and profitability operators will need to take significant action.

This report looks at the options available to operators and their potential impact. It provides an overview of actions currently being taken by operators in their networks and marketing, and provides recommendations for further actions.

Table of Contents

• 1. OVERVIEW
• 2. INTRODUCTION
  • 2.1. Background to the Report
  • 2.2. Report Content and Structure
  • 2.3. Currency and Conversions
• 3. THE DEVELOPING MARKET
  • 3.1. Introduction
  • 3.2. Recent Developments in Data Traffic and Revenues
  • 3.3. Forecasts of Growth in Data Traffic and Revenues
  • 3.4. Implications for Operators
• 4. OPTIONS FOR OPERATORS
  • 4.1. Introduction
  • 4.2. Possible Network Strategies
    • 4.2.1. Technology Development/Upgrades
    • 4.2.2. WiFi, Femtocells and the Fixed Network
      • 4.2.2.1. WiFi and Fixed Services
      • 4.2.2.2. Femtocells
  • 4.2.3. Network Sharing and Outsourcing
    • 4.2.3.1. Network Sharing
    • 4.2.3.2. Outsourcing and Staff Reductions
• 5. OPERATOR SERVICES AND STRATEGIES
  • 5.1. Introduction
  • 5.2. Tariffs and Laptop Bundles
    • 5.2.1. France
    • 5.2.2. Germany
    • 5.2.3. Italy
    • 5.2.4. Poland
    • 5.2.5. Spain
    • 5.2.6. UK
  • 5.3. Broadband Tariff Comparisons
• 6. CONCLUSIONS
  • 6.1. Market Development
  • 6.2. Cost Reduction Options
  • 6.3. Impact on Industry Structure
• 7. RECOMMENDATIONS

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