Achieving Increased Profitability in Saturated Markets

Achieving Increased Profitability in Saturated Markets published by Mobile Market Development Ltd in July, 2009. This report consists of 25 PAGES and the price starts from US $ 3500.

Introduction

Abstract

Mobile telephony in Europe is now a saturated and highly competitive market, where growth is minimal, many users already hold more than one subscription and tariff levels are in decline. In addition to the competitive pressure on profits, the EU is applying downward pressure on roaming and interconnection charges, which is further squeezing margins. Some operators are now no longer profitable. Short term actions such as cutting or deferring expenditure or reducing headcount, in addition to normal good housekeeping practices such as debtor and creditor control will provide some improvement. However if operators are to improve their competitive position and their margins in the longer term, they must have a clear understanding of the fundamental factors that affect their profitability, particularly those that are peculiar to the industry, so that they can take appropriate action.

This report identifies key factors that affect the profitability of mobile operators, assesses the options available to operators, and recommends actions that will help increase their profitability.

Table of Contents

• 1. OVERVIEW
• 2. INTRODUCTION
  • 2.1. Background to the Report
  • 2.2. Report Content
  • 2.3. Currency and Conversions
• 3. MARKET SHARE, REVENUE AND PROFITABILITY
  • 3.1. Introduction
  • 3.2. Country Comparisons
    • 3.2.1. Belgium
    • 3.2.2. France
    • 3.2.3. Germany
    • 3.2.4. Spain
    • 3.2.5. The UK
  • 3.3. All Countries - Analysis
• 4. IMPROVING PROFITS AND MARKET SHARE
  • 4.1. Introduction
  • 4.2. Branding and Brand Strategy
    • 4.2.1. Single Brands
    • 4.2.2. Multiple Brands
    • 4.2.3. Brand Value
  • 4.3. Convergence and Bundling of Services
  • 4.4. Acquisition
• 5. OPTIMISING EXPENDITURE
  • 5.1. Introduction
  • 5.2. Network Technology and Spectrum
  • 5.3. Femtocells and WiFi
  • 5.4. Sharing
    • 5.4.1. Sharing with Other Operators
    • 5.4.2. Networks in Neighbouring Countries
  • 5.5. Buying
  • 5.6. Network Outsourcing and Staffing
• 6. CONCLUSIONS
  • 6.1. Introduction
  • 6.2. Market Share and Profitability
  • 6.3. Strategic Options & Branding
  • 6.4. Capital and Operating Costs
• 7. RECOMMENDATIONS

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