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Migrating to Mobile & Multiscreen Video Services for Small & Independent Pay-TV Operators for Small & Independent Pay-TV Operators

The age of Multiscreen Video - that is, the ability to watch video where one wants and on a screen of one' s choosing - is here. The results of MRG' s 2011 survey of Tier-3 and -4 Operators indicates that these industry leaders view Multiscreen Video services as a feature that will soon become a “must-have.” Accordingly, these Operators are planning for the day, in the not too distant future, when they can free their customers from the constraints of location when viewing the programming they provide.

Operator' s Motivation for Multiscreen Video

Source: Copyright c 2011 MRG, Inc.

Highlights of the survey results:

  • Multiscreen Video will become a “must-have” within three years.
  • Lack of wireless spectrum topped the concerns about possible impediments to offering Multiscreen Video services.
  • At the same time, respondents indicate that wireless carriers may be the biggest competitors in this space. Satellite, with its national footprint, is not to be overlooked.
  • Understanding how to bundle Multiscreen Video services was another concern among survey respondents.
  • Most believe Multiscreen services will not be a large stand-alone revenue subscription source, although there are hopes for other models, such as advertising to develop.
  • Based on the responses, it seems like the opportunity is wide open for the Vendor community.

Table of Contents

1. Executive Summary

2. Overview and Methodology

3. Who Responded to the Survey

4. Multiscreen Video Definition

  • 4.1.1. “How do you define a Multiscreen experience?”

5. Multiscreen Video Drivers

  • 5.1.1. “What are your motivations for deploying a Multiscreen service?”
  • 5.1.2. “What percentage of your customers do you believe regularly watch television programming on multiple devices?”
  • 5.1.3. “When, if ever, will a Multiscreen experience be a ‘must-have’ for a Service Provider to offer?”
  • 5.1.4. “How has Multiscreen affected your plans for deployment or expansion of your franchised video service (e.g. RF or IP offering)?”
  • 5.1.5. “Compared to other residential Broadband & video initiatives, indicate your priority for deploying a Multiscreen experience to your customers.”
  • 5.1.6. “Please list the biggest impediment for your company in terms of bringing a Multiscreen experience to a customer (with 1 being the “least” impediment and 5 being the “biggest” impediment).”

6. Business Model

  • 6.1.1. “What sort of extra fee, if any do you anticipate being able to charge for a Multiscreen service?”
  • 6.1.2. “Do you anticipate other business models for the Operator with regards to Multiscreen delivery of video?”
  • 6.1.3. “Which types of companies do you think will be your biggest competitors in terms of providing Multiscreen services?”

7. Vendors

  • 7.1.1. “Which, if any, encoding companies are you evaluating to help your company provide a Multiscreen solution?”
  • 7.1.2. “Which type of server companies are you looking to help provide a Multiscreen solution?”
  • 7.1.3. “Which type of back-end software/client Vendors are you evaluating to help your company provide a Multiscreen solution?”

8. Conclusions

9. Appendix 1: Multiscreen from The Independent Show

  • 9.1.1. The Dawning of the Age of Multiscreen Video
  • 9.1.2. Operator and Customer Nirvana - Painless Integration
  • 9.1.3. Shout it from a Megaphone - Multiscreen Is Here
  • 9.1.4. Multiscreen Video - A Must-Have

10. Appendix 2: Generic Multiscreen Authentication Overview

  • 10.1.1. Programmer - Centric View of the Authentication Process
  • 10.1.2. Operator-Centric View of the Authentication Process
  • 10.1.3. Integration Challenges and Opportunities - CableLabs & UltraViolet

11. Index of Vendors

12. Index of Companies

Table of Figures

  • Figure 3-1: Occupation of Respondents
  • Figure 3-2: Type of Company Respondents Work For
  • Figure 3-3: Size of Operators By Number of Subscribers
  • Figure 4-1: Operator' s Definition of Multiscreen Video
  • Figure 5-1: Operators' Motivation for Multiscreen Video
  • Figure 5-2: Operators' Perception of TV Viewership on Multiple Devices
  • Figure 5-3: Operator' s Perception of When Multiscreen Becomes “Must-Have”
  • Figure 5-4: Multiscreen Impact on Video Plans
  • Figure 5-5: Operators' Perception of TV Viewership on Multiple Devices
  • Figure 5-6: Biggest Impediments to Multiscreen
  • Figure 6-1: Extra Fees for Multiscreen (USD$)
  • Figure 6-2: Multiscreen Business Models
  • Figure 6-3: Multiscreen Video Competitors
  • Figure 7-1: Encoding Companies Being Evaluated for a Multiscreen Solution
  • Figure 7-2: Server Companies Being Evaluated for a Multiscreen Solution
  • Figure 7-3: Back-End Software/Client Vendors Being Evaluated for a Multiscreen Solution
  • Figure 10-1: Generic, On-Net Authentication Process
  • Figure 10-2: Generic, Off-Net Authentication Process
  • Figure 10-3: Operator-Centric View Off-Net Authentication Process
  • Figure 10-4: Sample OLCA Architecture for Authentication for Multiscreen Video Display

Table of Tables

  • Table 11-1: Overview of Suppliers to the Multiscreen Video Market for North American Independent Telcos

Index of Companies Referenced

  • Adara Technologies
  • Adobe
  • ADWEEK
  • Alcatel-Lucent
  • Amazon (Amazon On Demand)
  • American Cable Association
  • Apple (iPad, iPhone)
  • ARRIS
  • AT&T
  • Avail-TVN
  • BigBand Networks
  • Blockbuster
  • Brightcove
  • CableLabs
  • Cablevision
  • CBS
  • Cisco
  • Clearleap
  • Click! Network
  • CNN
  • Comcast (XFINITY)
  • Concurrent
  • Cox
  • Digital Entertainment Content Ecosystem (DECE)
  • DIRECTV
  • DISH Network
  • Disney (ABC, ABC.com, ABC-Family, Disney/ESPN)
  • EchoStar
  • Edgeware
  • Elemental Technologies
  • Envivio
  • Ericsson
  • Espial (Kasenna)
  • ETI Software
  • Facebook
  • FCC
  • Fox
  • Google (Android, Droid, Google TV, Google TV/Widevine, Widevine)
  • Great Lakes Data Systems
  • Haivision
  • Harmonic
  • HBO (HBO GO)
  • Hulu
  • Imagine Communications
  • Innovative Systems
  • IntoNow
  • Iowa Network Services
  • Irdeto
  • Juniper Networks (Ankeena Networks)
  • Kudelski Group
  • Kulabyte
  • LG
  • Logitech
  • MetroPCS
  • Microsoft (XBOX 360)
  • Minerva Network
  • Minnesota Telecom Alliance
  • MobiTV
  • Motorola Mobility (SecureMedia)
  • Nagravision
  • National Information Solutions Cooperative (NISC) (Quintrex Data Systems)
  • NCTC (National Cable Television Cooperative)
  • NDS
  • Netflix
  • NeuLion
  • Neustar
  • Nielsen
  • Nokia Siemens Networks
  • Ooyala
  • OpenTV
  • Orbitel Communications
  • Parks Associates
  • RGB Networks
  • Roku
  • Rovi (CinemaNow, DivX, Roxio)
  • Samsung
  • SeaChange International
  • SkitterTV
  • Sony
  • Sprint
  • Suddenlink
  • Synacor
  • Technicolor
  • The Morning BRIDGE
  • thePlatform
  • Time Warner
  • TiVo
  • TradeHarbor
  • Transparent Video Systems
  • Turner
  • Turner Broadcasting System, Inc.
  • Turner Networks
  • Verimatrix
  • Verizon
  • Viacom
  • VIZIO
  • VUDU
  • Wall Street Journal
  • Walmart
  • Yahoo! (Yahoo! Connected TV, Yahoo! TV)
  • YouTube
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