This report starts with the assumption that OTT streaming video will co-exist with traditional (live) multichannel Pay-TV services from Cable, Satellite, Telco TV and Terrestrial broadcasting services. The main goal of the report is to provide an understanding about the new revenue opportunities and associated risk management for Pay-TV Operators (Service Providers or SPs), Media Owners and Equipment Vendors wanting to exploit Hybrid OTT business opportunities.
In this report, the growth of Hybrid OTT ("HOTT") STBs in various geographical regions are analyzed by their different platforms and business models. Different regions follow different standards; for example, some Vendors in Germany and France have adopted the HbbTV standard. In North America, the EBIF standard is followed for interactive television Cable services. In this report, the importance of these standards are assessed, including the HbbTV standard and connected TV; and the growth of different HOTT STB platforms are also forecasted for 2011-2015.
For Hybrid STB Vendors, this report will provide information on the changing face of Hybrid STBs in the future. There are trends in the reduction of the size and cost of Hybrid STB devices and possibility of it being embedded in the TV, in the cloud, or in the residential gateway.
For Service Providers, this report will help gain an insight into available deployable solutions, and measure how Service Providers can strategically place their solution in different geographical regions, depending on the market demands.
Note: The forecast is broken into Asia, Europe, North America and Rest-of-the-World.
This report is part of the IPTV Tracking Service published by the Multimedia Research Group, Inc.
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