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Hybrid OTT & Linear Video Report for Integrated Set-top Boxes & Services - For Cable, IPTV, Terrestrial & Satellite Platforms: Global Forecast & Analysis: 2011-2015

Abstract

Executive Summary

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This report starts with the assumption that OTT streaming video will co-exist with traditional (live) multichannel Pay-TV services from Cable, Satellite, Telco TV and Terrestrial broadcasting services. The main goal of the report is to provide an understanding about the new revenue opportunities and associated risk management for Pay-TV Operators (Service Providers or SPs), Media Owners and Equipment Vendors wanting to exploit Hybrid OTT business opportunities.

In this report, the growth of Hybrid OTT ("HOTT") STBs in various geographical regions are analyzed by their different platforms and business models. Different regions follow different standards; for example, some Vendors in Germany and France have adopted the HbbTV standard. In North America, the EBIF standard is followed for interactive television Cable services. In this report, the importance of these standards are assessed, including the HbbTV standard and connected TV; and the growth of different HOTT STB platforms are also forecasted for 2011-2015.

For Hybrid STB Vendors, this report will provide information on the changing face of Hybrid STBs in the future. There are trends in the reduction of the size and cost of Hybrid STB devices and possibility of it being embedded in the TV, in the cloud, or in the residential gateway.

For Service Providers, this report will help gain an insight into available deployable solutions, and measure how Service Providers can strategically place their solution in different geographical regions, depending on the market demands.

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Note: The forecast is broken into Asia, Europe, North America and Rest-of-the-World.

This report is part of the IPTV Tracking Service published by the Multimedia Research Group, Inc.

Table of Contents

1 Executive Summary

  • 1.1 Introduction
  • 1.2 Definitions
  • 1.3 Scope
  • 1.4 Structure of the Report
  • 1.5 Conclusion

2 Definitions of Hybrid OTT Configurations and Related Topics

  • 2.1 Pure IPTV/Telco/OTT
  • 2.2 Cable/OTT
  • 2.3 Terrestrial/OTT
  • 2.4 Satellite/OTT
  • 2.5 Smart TVs/Connected TVs

3 Technological and Operational Drivers for Using Hybrid OTT STBs

  • 3.1 Video Streaming Technological Developments
  • 3.2 Easier to Manage End-to-End Solution
  • 3.3 Competition from Pure OTT Services
  • 3.4 Lower Cost of Hybrid OTT STBs for Users
  • 3.5 Lower Start Up Cost of Hybrid OTT Services
  • 3.6 Better Selection for Users

4 Demographics Drivers

  • 4.1 Young Adults (age 18-24)
  • 4.2 Adults (age 25-49)
  • 4.3 Mid-age (age 50-65) and Seniors (age 66 and above)
  • 4.4 Other Categories
    • 4.4.1 Cord-cutters (any age)
    • 4.4.2 Currently Not Pay-TV Subscribers
    • 4.4.3 High-Rise Residents
    • 4.4.4 Rural Residents
    • 4.4.5 Other

5 Risks Associated with Hybrid OTT Services

  • 5.1 Pure IPTV/Telco/OTT Platform
  • 5.2 Terrestrial/OTT Platform
  • 5.3 Satellite/OTT Platform
  • 5.4 Cable/OTT Platform
  • 5.5 Smart TV Platform
  • 5.6 Summary of Risks

6 Opportunities for Hybrid OTT Services and STBs

  • 6.1 Pure IPTV/Telco/OTT Platform
  • 6.2 Terrestrial/OTT Platform
  • 6.3 Satellite/OTT Platform
  • 6.4 Cable/OTT Platform
  • 6.5 Smart TV Platform
  • 6.6 Summary of Opportunities

7 Importance of OTT Services

  • 7.1 Defining OTT Services

8 Types of Platforms and Their Sustainability

  • 8.1 Pure IPTV/Telco/OTT Platform
  • 8.2 Embedded in Smart TV Platform
  • 8.3 Terrestrial/OTT Platform
  • 8.4 Cable/OTT Platform
  • 8.5 Satellite/OTT Platform
  • 8.6 Conclusion

9 Operator Examples by Size

  • 9.1 Large Size Operators
    • 9.1.1 Orange France Telecom
    • 9.1.2 Telecom New Zealand
    • 9.1.3 Telstra
  • 9.2 Medium Size Operators
    • 9.2.1 Btel
    • 9.2.2 ORS (Australian Broadcasting Services)
    • 9.2.3 Swisscom
    • 9.2.4 Telecom Italia
  • 9.3 Small Size Operators
    • 9.3.1 ABC Broadband (Rural U.S. Example)
    • 9.3.2 Telekom ABC

10 Future of Smart TV

11 HbbTV

  • 11.1 Chances of Success in Different Parts of the World
  • 11.2 Summary of Comments from Operators and Vendors

12 Vendor Profiles

  • 12.1 ADB
    • 12.1.1 ADB-5720SX
    • 12.1.2 ADB-2850S
    • 12.1.3 ADB-2850ST
  • 12.2 AirTies
    • 12.2.1 Air 4420-TV AirTies Wireless Kit for Internet TV
  • 12.3 Altech
    • 12.3.1 DID4614 HD MPEG-4 IP STB/PVR
  • 12.4 Amino
    • 12.4.1 Freedom Media Centre
  • 12.5 Anevia
    • 12.5.1 OTT Solution
    • 12.5.2 ViaMotion VOD Server
    • 12.5.3 ViaManager on-Demand
    • 12.5.4 ViaPlanner
    • 12.5.5 ViaLive
    • 12.5.6 ViaDelay
  • 12.6 ANT Software
  • 12.7 BeeSmart
  • 12.8 Boxee
  • 12.9 Cisco/Videoscape
    • 12.9.1 Cisco Hybrid Media Gateway
    • 12.9.2 Cisco Videoscape Media Suite
    • 12.9.3 Cisco Videoscape STBs
  • 12.10 Elecard
    • 12.10.1 Elecard iTelec STB 820-10
  • 12.11 Entone
    • 12.11.1 Amulet Next Generation SD/HD MPEG-4 IPTV Receiver
    • 12.11.2 Hydra HD IP Video Gateway
    • 12.11.3 Janus Media Hub
    • 12.11.4 Kamai Hybrid OTT Receiver
  • 12.12 Espial
  • 12.13 HTTV
    • 12.13.1 HTTV Services
  • 12.14 Intel
  • 12.15 Mariner
    • 12.15.1 frostt
  • 12.16 Microsoft/XBOX Live Entertainment
  • 12.17 Motorola
    • 12.17.1 Medios VideoFlow
    • 12.17.2 Medios Merchandiser
    • 12.17.3 Medios Xperience
    • 12.17.4 Medios SecureMedia
    • 12.17.5 Medios Edge
  • 12.18 Netgem
    • 12.18.1 Netbox N7000 Series
    • 12.18.2 Netbox N5000 Series
  • 12.19 Nokia Siemens Networks
  • 12.20 Oregan Networks
  • 12.21 Sigma Designs
  • 12.22 STMicroelectronics
  • 12.23 Tvinci
  • 12.24 Viaccess
  • 12.25 ZTE
    • 12.25.1 ZTE ZXV10 B700V3-D

13 Global Market Analysis

  • 13.1 Hybrid OTT Market Segmentation by Region
  • 13.2 Hybrid OTT STB Market Segmentation by Platform

14 Index of Companies

Table of Figures

  • Figure 1-1: IP Over a Managed Network
  • Figure 1-2: IP Over an Unmanaged Network
  • Figure 2-1: Hybrid OTT STB (Pure IPTV/Telco/OTT)
  • Figure 2-2: Hybrid OTT STB (Cable/OTT)
  • Figure 2-3: Hybrid OTT STB (Terrestrial/OTT)
  • Figure 2-4: Hybrid OTT STB (Satellite/OTT)
  • Figure 3-1: Technology and Operational Drivers
  • Figure 3-2: Video Streaming Technological Developments as a Driver for Hybrid OTT Services
  • Figure 3-3: Easier to Manage End-to-End Solution as a Driver for Hybrid OTT Services
  • Figure 3-4: Competition from Pure OTT Services as a Driver for Hybrid OTT Services
  • Figure 3-5: Lower Cost of Hybrid OTT STBs for Users as a Driver for Hybrid OTT Services
  • Figure 3-6: Lower Start Up Cost of Hybrid OTT Services
  • Figure 3-7: Better Selection for User as a Driver for Hybrid OTT Services
  • Figure 4-1: Demographics and Other Drivers
  • Figure 4-2: Young Adults (age 18-24) as a Driver for Hybrid OTT Services
  • Figure 4-3: Adults (age 25-49) as a Driver for Hybrid OTT Services
  • Figure 4-4: Mid-age (age 50-65) as a Driver for Hybrid OTT Services
  • Figure 4-5: Seniors (age 66 and above) as a Driver for Hybrid OTT Services
  • Figure 4-6: Cord-cutters as a Driver for Hybrid OTT Services
  • Figure 4-7: Currently NOT Pay-TV Subscribers as a Driver for Hybrid OTT Services
  • Figure 4-8: High-Rise Residents as a Driver for Hybrid OTT Services
  • Figure 4-9: Rural Residents as a Driver for Hybrid OTT Services
  • Figure 5-1: Summary: Risks by Platform
  • Figure 5-2: Risk Factors for the Pure IPTV/Telco/OTT Platform
  • Figure 5-3: Risk Factors for the Terrestrial/OTT Platform
  • Figure 5-4: Risk Factors for the Satellite/OTT Platform
  • Figure 5-5: Risk Factors for the Cable/OTT Platform
  • Figure 5-6: Risk Factors for the Smart TV Platform
  • Figure 5-7: Risk Factors Combined for All Five Hybrid OTT Services - Recap
  • Figure 6-1: Summary of Opportunities for All Five Platforms
  • Figure 6-2: Opportunities for the Pure IPTV/Telco/OTT Platform
  • Figure 6-3: Opportunities for the Terrestrial/OTT Platform
  • Figure 6-4: Opportunities for the Satellite/OTT Platform
  • Figure 6-5: Opportunities for the Cable/OTT Platform
  • Figure 6-6: Opportunities for the Smart TV Platform
  • Figure 6-7: Opportunities Combined for All Five Platforms - Recap
  • Figure 7-1: Summary of the Importance of OTT Services
  • Figure 7-2: Importance of Movies as a Part of an OTT Service
  • Figure 7-3: Importance of Sports Events as a Part of an OTT Service
  • Figure 7-4: Importance of TV Shows as a Part of an OTT Service
  • Figure 7-5: Importance of Pay-Per-View as a Part of an OTT Service
  • Figure 7-6: Importance of Ethnic Programming as a Part of an OTT Service
  • Figure 7-7: Importance of Free (Streamed Content) as a Part of an OTT Service
  • Figure 7-8: Importance of Subscription-Suggested Content as a Part of an OTT Service
  • Figure 7-9: Importance of Ad-Supported as a Part of an OTT Service
  • Figure 7-10: Importance of Music Events as a Part of an OTT Service
  • Figure 7-11: Importance of News as a Part of an OTT Service
  • Figure 7-12: Importance of Documentaries as a Part of an OTT Service
  • Figure 7-13: Importance of Financial Content as a Part of an OTT Service
  • Figure 8-1: Sustainability of the Five Different Platforms
  • Figure 9-1: Level of Enthusiasm Between Different Size Operators
  • Figure 9-2: Level of Enthusiasm of Large Size Operators to Adopt Hybrid OTT Services
  • Figure 9-3: Level of Enthusiasm of Medium Size Operators to Adopt Hybrid OTT Services
  • Figure 9-4: Level of Enthusiasm of Small Size Operators to Adopt Hybrid OTT Services
  • Figure 10-1: Participants' Rating on Smart TV as a Threat to STB Manufacturers
  • Figure 10-2: Vendors' Rating on Smart TV as a Threat to STB Manufacturers
  • Figure 10-3: Operators' Rating on Smart TVs as a Threat to STBs
  • Figure 10-4: Vision of Smart TVs
  • Figure 11-1: Block Diagram - Hbb Components
  • Figure 11-2: Potential Success of HbbTV in Different Regions
  • Figure 11-3: Participants' Rating on the Potential Success of HbbTV in Europe
  • Figure 11-4: Participants' Rating on the Potential Success of HbbTV in Asia
  • Figure 11-5: Participants' Rating on the Potential Success of HbbTV in North America
  • Figure 11-6: Participants' Rating on the Potential Success of HbbTV in Rest-of-the-World (ROW)
  • Figure 12-1: Espial's Products Scope
  • Figure 12-2: XBOX Live Entertainment Screen
  • Figure 12-3: Motorola Medios Multiscreen Service Management Software Suite
  • Figure 12-4: STMicroelectronics' Products Scope
  • Figure 13-1: Hybrid OTT Installed Bases by Region
  • Figure 13-2: Hybrid OTT Installed Bases by Platform

Table of Tables

  • Table 13-1: 2011 Hybrid OTT STB Installed Bases - Regional Breakdown
  • Table 13-2: Summary of Hybrid OTT Installed Bases by Region
  • Table 13-3: 2011 Hybrid OTT STB Installed Bases - Platform Breakdown
  • Table 13-4: Summary of Hybrid OTT Installed Bases by Platform
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