China's e-commerce transaction volume will reach US$1.3 trillion by the end of
2012 - is your company ready to benefit?
Companies focused exclusively on selling products to Chinese consumers through
brick and mortar stores are missing out on a tremendous new channel to reach
hundreds of millions of Chinese consumers who reside outside of major cities
like Beijing, Shanghai and Guangzhou. Establishing an online sales presence in
China requires varying levels of investment depending on your strategy. Some
companies can benefit from partnering with established Chinese players like
Alibaba Group's Tmall or 360Buy.com, while other companies face significantly
higher upfront costs to build their own online storefronts in order to have
more control of their brand. Regardless of which path you choose, this report
arms you with critical information to better understand China's e-commerce
landscape and inform your China e-commerce strategy going into 2013.
This research provides China's roadmap for ecommerce and is particularly
focused on online shopping. Forecasts are provided for China's ecommerce
market transaction volume, the changing distribution of China's ecommerce
market segments, China's online shopping market transaction volume (compared
with the US), and online shoppers in China. Also presented are market shares
for major Chinese B2C and C2C players, demographics on China's online
shoppers, channels and case studies.
The deliverable is comprised of a PowerPoint and Excel spreadsheet.
Table of Contents
Table of Contents
Chapter 1: Overview of Ecommerce in China
China Ecommerce's 14-Year Roadmap
China's Ecommerce Market Growth
China's Ecommerce Market Breakdown
Find your focus - China's online shopping boom
Chapter 2: China's Online Shopping Boom
Navigate China's Online Shopping Landscape
1. How Big Is China's Online Shopping Market?
2. Market Breakdown: the Rising B2C Curve
3. Major Players
Understand Online Consumers in China
1. How many Chinese are buying Online?
2. Who are China's online consumers?
3. How Do Chinese Online Consumers Buy?
Chapter 3: How TO Sell Online in China
Understanding the 3 Types of Online Channels in China
Choosing the right online channel
Choose the right online channels by featured category
Table 5. Market Share of China B2C Players Q3 2012 (Based on of B2C
Transaction volume)
Table 6. Market Share of China's C2C Players 2011-2012 (Based on of C2C
Transaction volume)
Table 7. Number of Online Shoppers in China 2009-2015E (in Millions)
Table 8. China's Online Shoppers Age Distribution (Compared to Overall
Chinese Internet Users)
Table 9. China's Online Shoppers'Distribution By Gender (Overall and Major
Shopping Categories)
Table 10. Online Shopping Penetration of China's 7 Regions
Table 11. China Online Shopper Income Distribution
Table 12. Popularity of Online Shopping Categories in China
Table 13. Online Shopping Spending Breakdown in China
Table 14. Major Payment Method Chinese Consumers Use 2010-2012E
Table 15. Key Players' Market Share of China Third Party Payment Market
Transaction Volume Q3 2012
Table 16. Local Resources of Mainstream B2C Retailers in China
Table 17. Example of Popular B2C Retailers in Vertical Categories
Table 18. Percentage of "Clothing, Shoes & Accessories" Online Shoppers by
Ecommerce Website
Table 19. Percentage of "Electronics & Computers" Online Shoppers by
Ecommerce Website
Table 20. Percentage of "Home Appliances" Online Shoppers by Ecommerce
Website
China's E-Commerce Landscape: What You Need to Know About Selling Online in China published by Multimedia Research Group, Inc. in December 19, 2012. This report price starts from US $ 3900.
