Hybrid IPTV Set-top Boxes -- Global Market Analysis & Strategy Critique: 2009-2012 published by Multimedia Research Group, Inc. in June, 2009. This report consists of 112 Pages and the price starts from US $ 1995.
Abstract
Executive Summary
The purpose of this report is to identify the different hybrid STB (set-top
box) products being used in the global IPTV (Telco TV) and Cable market,
assess the business models available to Service Providers (SPs), and to
analyze the business models and market drivers behind the entire hybrid
sector. The report also analyzes market size and growth for 2008-2012 for
hybrid STBs by region and type; and measures the quality of the hybrid service
business models. By doing strength/weakness analysis on the various hybrid
business models, the report allows SPs to objectively measure which plan can
work best for them; and allows vendors to understand the strategic environment
in which each configuration of hybrid STB works best.
Market STB data includes global analysis of Cable and IPTV operations using
hybrid STBs, plus a county and regional break-out by broadcast type (QAM, DTH,
DTT).
This report, drawn predominantly from the perspective of the STB vendors and
IPTV Service Providers ("SPs" or "Operators"), consolidates opinion regarding
the current prevalence of (and future prospects for) the use of hybrid STBs in
the delivery of IPTV services. (1)
In addition to highlighting where there is consensus among the STB community,
the report also discovers where there is significant variation in opinion, and
strongly-held minority opinions which represent an interesting counterpoint to
the majority view. These minority views are presented also, in order to fully
inform any potential debate a vendor or Operator may have when considering a
hybrid strategy.
Three different hybrid STB types (Satellite, Off-Air and QAM [Cable or IPTV])
are examined worldwide, and two different hybrid strengths are examined:
"high-end" and "low-end" hybrid STBs; also, three different configurations are
analyzed.
Included is the results of a summary of industry reports on the relative
importance of each of the 10 market drivers (motivations) for using hybrid
STBs instead of traditional (Cable or IPTV) STBs.
Who Should Use This Report
- Media executives wanting to find new distribution platforms.
- Service Providers working in highly competitive markets.
- CapEx equipment vendors looking to develop new products and configurations.
- STB vendors looking for new global markets.
- Terrestrial broadcasting executives looking for new revenue streams.
- Satellite broadcast executives looking for new revenue streams.
- Cable and IPTV managers making important short- and long-term decisions.
- Semiconductor executives in digital media industries.
- Investment executives looking for early trends on global markets.
Table of Contents
1. Executive Summary
- 1.1 Introduction
- 1.2 Definitions
- 1.3 Structure of Report
- 1.4 Opinions
- 1.5 Conclusion
2. Definitions of Hybrid IPTV STBs
- 2.1 High-end Hybrids
- 2.2 Low-end Hybrids
3. Drivers & Other Advantages in Using Hybrid IPTV STBs
- 3.1 From Integrated Billing to Integrated Video Services
- 3.2 Technical Drivers/Motivations for Using A Hybrid Approach
- 3.2.1 Limitations of the Fixed Network Infrastructure
- 3.2.2 Simplicity and Robustness
- 3.3 Commercial Drivers
- 3.3.1 Availability of Content
- 3.3.2 Speed-to-Market
- 3.3.3 Lower Cost of End-to-End Solution
- 3.4 Regulatory Drivers
- 3.4.1 Illegal for Telcos to Deliver Broadcast Channels
- 3.4.2 Incentives to Incorporate Traditional Broadcast
- 3.5 Temporal Shift of Emphasis
4. Disadvantages of Hybrid IPTV STBs
- 4.1 Primary Disadvantages
- 4.1.1 STB Cost
- 4.1.2 In-home Technical Complexity
- 4.1.3 Lack of Channel Line-up Flexibility
- 4.2 Secondary Disadvantages
- 4.2.1 Loss of Broadcast Interactivity (EPG Information)
- 4.2.2 Subscriber Management Complexity
5. Hybrid IPTV STB Market Segmentation
- 5.1 Geographic Segmentation
- 5.1.1 Europe
- 5.1.2 Risky Strategy
- 5.1.3 North America
- 5.1.4 ROW (Rest of World)/CALA (Central and Latin America)
- 5.1.5 Asia and Australia
- 5.2 Operator Type Segmentation
- 5.2.1 Views of the Future as Impacted by Hybrid Service
- 5.2.2 Cable Initiatives Forecast DOCSIS 3.0
- 5.2.3 Satellite to Use IP for Enhanced Services
- 5.3 Operator Size Segmentation - Discussion
6. Characteristics of Hybrid IPTV Service Solutions
- 6.1 Hybrid Service Models
- 6.1.1 Elements of IPTV Architectures Using Hybrid STBs
- 6.1.2 Functionality
- 6.1.3 A Note of Caution
7 Hybrid IPTV STB Pricing
8. The Future of Hybrid IPTV STBs
- 8.1 Landscape for IPTV STBs in General
- 8.2 Landscape for Hybrid IPTV STBs
- 8.3 Current Expectations
9. Conclusions
10. Company Profiles - Hybrid STB Vendors
- 10.1 2Wire, Inc.
- 10.2 ADB - Advanced Digital Broadcast
- 10.2.1 Overview
- 10.2.2 Hybrid STB Products
- 10.2.3 Non-Hybrid (Full IP) STB Products
- 10.3 Amino Communications Ltd.
- 10.3.1 Overview
- 10.3.2 Hybrid STB Products
- 10.3.3 Non-Hybrid (Full-IP) STB Products
- 10.4 Cisco Systems, Inc.
- 10.4.1 Overview
- 10.4.2 Hybrid STB Product
- 10.4.3 Non-Hybrid (Full-IP) STB Products
- 10.5 Entone, Inc.
- 10.5.1 Overview
- 10.5.2 Hybrid STB Products
- 10.6 Huawei Technologies Co., Ltd.
- 10.6.1 Overview
- 10.6.2 Hybrid STB Products
- 10.7 HwaCom Systems Inc.
- 10.7.1 Overview
- 10.7.2 Non-Hybrid (Full IP) STB Product
- 10.8 Motorola, Inc.
- 10.8.1 Overview
- 10.8.2 Hybrid STB Products
- 10.8.3 Non-Hybrid (Full IP) STB Products
- 10.9 Netgem
- 10.9.1 Overview
- 10.9.2 Hybrid STB Products
- 10.10 Pace plc
- 10.10.1 Overview
- 10.10.2 Hybrid STB Products
- 10.10.3 Non-Hybrid (Full IP) STB Products
- 10.11 Pirelli Broadband Solutions
- 10.11.1 Overview
- 10.11.2 Hybrid STB Products
- 10.12 SecureMedia, Inc. / Inuk Networks / TVBLOB
- 10.12.1 Overview
- 10.12.2 Virtual STB/Inuk Networks
- 10.12.3 Hybrid STB Product
- 10.3 Thomson
- 10.13.1 Overview
- 10.13.2 Hybrid STB Products
- 10.13.3 Non-Hybrid STB Products
- 10.14 UTStarcom, Inc.
- 10.14.1 Overview
- 10.14.2 Full IP STB Product
- 10.15 Yuxing
- 10.15.1 Overview
- 10.15.2 Hybrid STB Products
- 10.15.3 Non-Hybrid (Full IP) STB Products
11. Global Market Analysis - Hybrid STB
- 11.1 Market Size (Units) by Region - 2008-2012 (Slow-growth)
- 11.2 Market Share and Drivers by Region
12. Index of Companies
Table of Figures
- Figure 1-1: Issues Driving Hybrid
- Figure 1-2: Hybrid STB with Dual Input
- Figure 1-3: Hybrid Cable STB with Internal Cable Modem
- Figure 1-4: Pure IPTV STB with External Gateway
- Figure 2-1: High-end Hybrid - Video Throughput Variation
- Figure 2-2: Low-end Hybrid - Video Throughput Variation
- Figure 3-1: Drivers for Hybrid IPTV STBs: Network Limitations
- Figure 3-2: Drivers for Hybrid IPTV STBs: Improve Solution Robustness
- Figure 3-3: Drivers for Hybrid IPTV STBs: Make Solution Simpler
- Figure 3-4: Drivers for Hybrid IPTV STBs: Access to Content
- Figure 3-5: Drivers for Hybrid IPTV STBs: More Credible Consumer
Proposition
- Figure 3-6: Drivers for Hybrid IPTV STBs: Speed-to-Market
- Figure 3-7: Drivers for Hybrid IPTV STBs: Reduce Cost of End-to-End
Solution
- Figure 3-8: Drivers for Hybrid IPTV STBs: Avoid Regulatory Restrictions
- Figure 6-1: Hybrid STB with Dual Input
- Figure 6-2: Hybrid Cable STB with Internal Cable Modem
- Figure 6-3: Pure IPTV STB with External Gateway
- Figure 6-4: IP Video Quality
- Figure 6-5: How On Board DVR/HDD Saves CapEx and Improves Bandwidth
Flexibility
Table of Tables
- Table 1-1: Definitions: Full vs. Hybrid IPTV STBs
- Table 3-1: Hybrid STB/Headend Drivers - Summary
- Table 5-1: Global Hybrid Set-top Box Installed Base 2008-2010 (Slow-growth)
- Table 5-2: Hybrid Set-top Box Installed Base 2008-2009 for Europe
(Slow-growth)
- Table 5-3: Hybrid Set-top Box Installed Base 2008-2009 for North America
(Slow-growth)
- Table 5-4: Hybrid Set-top Box Installed Base 2008-2009 for ROW/CALA
(Slow-growth)
- Table 5-5: Hybrid Set-top Box Installed Base 2008-2009 for Asia
(Slow-growth)
- Table 7-1: Set-top Box Pricing Assumptions (US$)
- Table 11-1: Market Size - Hybrid IPTV/STB Installed Base 2008-2012
(Slow-growth)
- Table 11-2: Market Share By Region (Slow-growth)
- Table 11-3: Hybrid STB - Faster-growth Scenario - 2008-2012
Index of Companies
- 2Wire, Inc.
- ADB - Advanced Digital Broadcast
- Alcatel-Lucent
- Amazon
- Amino Communications Ltd. (Tilgin)
- Amino Technologies PLC
- AssetHouse
- AT&T
- ATIS
- Avail Media
- BBC
- Bell Atlantic
- Bell Canada
- BSkyB
- BT
- Cavalier Telephone and TV
- China Telecom
- Cisco Systems, Inc. (Scientific-Atlanta)
- Comcast
- DIRECTV
- DISH NETWORK
- EMBARQ
- Entone, Inc.
- FOXTEL
- Frontier Communications
- Huawei Technologies Co., Ltd.
- Hulu
- HwaCom Systems Inc.
- Intel
- Inuk Networks
- iTunes
- Kingston Communications
- Macrovision
- Maroc Telecom
- Microsoft
- Motorola, Inc.
- Move Networks
- Netflix
- Netgem
- NTT
- OIPF
- Pace plc
- PCCW
- PictureTel
- Pirelli Broadband Solutions
- Pirelli Group
- Polycom
- Premiere
- SecureMedia, Inc.
- SingTel
- SKY Italia
- Sky New Zealand
- Telecom Italia
- Telefonica
- Telemex
- Thomson
- Time Warner
- Time Warner Cable
- TiVo
- TVBLOB
- TVN
- UPC (Liberty Global)
- UTStarcom, Inc.
- Verizon
- Viasat
- YouTube
- Yuxing
- Zeugma
- Ziggo Cable
- Zillion
