Despite an environment that makes it increasingly difficult for smokers to light up, sales of smoking cessation products (SCPs) are lackluster. Cigarette taxes are at an all time high, and smoking bans have relegated smokers to “back rooms and alleyways.” At the same time, the recession proves to be a double-edged sword, causing consumers to balk at the expense of aids in the quitting process. Questions about product efficacy abound, and smokers demonstrate an unwillingness to add the stress of quitting to the myriad of issues that come with financial hard times.
This report offers insight into how manufacturers and marketers of SCPs can bolster sales, including:
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