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OLED Lighting: Companies, Products and Strategies - 2012

This report provides an in-depth analysis of the product, market and manufacturing strategies of all the current major players in the OLED lighting space. Included in the coverage of this report are both OLED lighting panel and luminaire makers. We have also added a section that shows the main trends in the evolution of the OLED industry that are revealed by our analysis. These trends cover both supply chain and product design issues.

The comprehensive coverage of the OLED lighting industry provided in this report sets out how NanoMarkets sees the leading OLED lighting firms evolving and We comment on current product ranges and suggest how these will evolve in the future at each of the OLED lighting firms included. And we also examine how these firms are building alliances with other firms in the supply chain and where that might lead them.

In addition, we look at each OLED lighting supplier's manufacturing strategy and technology evolution. This analysis takes into the consideration the many new manufacturing plants that are being built around the world to produce OLED lighting and how the various approaches to manufacturing that have been proposed for OLED lighting are shaping up in the real world.

Firms included in this report include the largest lighting and electronics firms - such as Philips and LG - that are pouring financial and marketing resources into OLED lighting and who clearly expect large revenues to result from their activities over the next five years. It also includes luminaire firms that plan to take OLED lighting to the next stage, beyond the luxury lighting and designer kits to mid-range luminaires designed for office and professional lighting. Table of Contents

Table of Contents

Chapter One: Introduction

  • 1.1. Background to this Report and Changes Since Our Last Report
    • 1.1.1. The OLED Lighting Industry: Evolution of Manufacturing Infrastructure and OLED Supply Chain Strategies
    • 1.1.2. OLED Lighting: Today's Product Offerings
  • 1.2. Objective and Scope of this Report
  • 1.3. Methodology of this Report
  • 1.4. Plan of this Report

Chapter Two: Profiles of Leading OLED Lighting Firms

  • 2.1. Introduction
  • 2.2. Acuity Brands (U.S.)
    • 2.2.1. Luminaire Strategy at Acuity Brands
    • 2.2.2. NanoMarkets' Assessment of Acuity Brands' Strategy in the OLED Lighting Space
  • 2.3. AU Optronics and Lextar (Taiwan)
  • 2.4. Blackbody/Astron FIAMM (France)
    • 2.4.1. Luminaire Product Strategy at Blackbody
    • 2.4.2. Manufacturing Strategy
    • 2.4.3. NanoMarkets' Assessment of Blackbody's/Astron FIAMMs Strategy in the OLED Lighting Space
  • 2.5. First-o-Lite (China)
    • 2.5.1. Manufacturing Strategy and Facility Deployment
    • 2.5.2. First-o-Lite and Chinese Industrial Policy
    • 2.5.3. NanoMarkets' Thoughts on First-o-Lite
  • 2.6. General Electric (U.S.)
    • 2.6.1. A Timeline for GE's OLED Lighting Activity
    • 2.6.2. Possible Future Products from GE
    • 2.6.3. Progress in Manufacturing
    • 2.6.4. NanoMarkets' Assessment of GE's Strategy in the OLED Lighting Space
  • 2.7. Kaneka (Japan)
    • 2.7.1. Kaneka's Product Strategy
    • 2.7.2. NanoMarkets' Assessment of Kaneka's Strategy in the OLED Lighting Space
  • 2.8. Konica Minolta (Japan)
    • 2.8.1. Products and Product Directions
    • 2.8.2. Manufacturing and Materials Strategies
    • 2.8.3. NanoMarkets' Assessment of Konica Minolta's Strategy in the OLED Lighting Space
  • 2.9. LEDON OLED, Thorn and Zumtobel
    • 2.9.1. LEDON OLED: Products and Strategies
    • 2.9.2. Thorn, TOPLESS and TOPDRAWER
    • 2.9.3. NanoMarkets' Assessment of LEDON's/Zumbotel's Strategy in the OLED Lighting Space
  • 2.10. LG (Korea)
    • 2.10.1. LG's OLED Lighting Product/Market Strategy and Products
    • 2.10.2. LG's OLED Lighting Manufacturing Strategy
    • 2.10.3. NanoMarkets' Assessment of LG's Strategy in the OLED Lighting Space
  • 2.11. Lumiotec (Japan)
    • 2.11.1. Background: OLED Lighting for Mitsubishi, Rohm and Others
    • 2.11.2. Lumiotec's Novel Device Structures and Manufacturing Strategy
    • 2.11.3. Initial Production Levels and Timetables
    • 2.11.4. Lumiotec's Product and Materials Strategy
    • 2.11.5. NanoMarkets' Assessment of Lumiotec's Strategy in the OLED Lighting Space
  • 2.12. Moser Baer (+ UDC) (India/US)
  • 2.13. NEC Lighting (Japan)
    • 2.13.1. NEC's Roadmap and Strategy for OLED Lighting
    • 2.13.2. NanoMarkets' Assessment of NEC Lighting's Strategy in the OLED Lighting Space
  • 2.14. Novaled (Germany)
    • 2.14.1. Lighting-Related Technology, Materials and Luminaires
    • 2.14.2. NanoMarkets' Assessment of Novaled's Strategy in the OLED Lighting Space
  • 2.15. Osram (Germany)
    • 2.15.1. Osram OLED Lighting R&D Activities
    • 2.15.2. Evolution of Osram's OLED Lighting Product Range: Panels
    • 2.15.3. Evolution of Osram's OLED Lighting Product Range: Modules, Luminaires and Osram's Customer Base
    • 2.15.4. Evolution of Osram's OLED Lighting Manufacturing Infrastructure
    • 2.15.5. NanoMarkets' Assessment of Osram's Strategy in the OLED Lighting Space
  • 2.16. Panasonic Electric Works/Panasonic Idemitsu OLED Light (Japan)
    • 2.16.1. Evolution of Panasonic in the OLED Lighting Market
    • 2.16.2. A Note on OLED Light Manufacturing at Panasonic
    • 2.16.3. NanoMarkets' Assessment of Panasonic's Strategy in the OLED Lighting Space
  • 2.17. Philips (Netherlands/Germany)
    • 2.17.1. Lumiblade, GL 350 and Philips' Luminaires
    • 2.17.2. Manufacturing: The World's "First-Ever Production Line for OLED Lighting"
    • 2.17.3. Philips' Vision of the OLED Future
    • 2.17.4. NanoMarkets' Assessment of Philip's OLED Lighting Business
  • 2.18. Pioneer/Mitsubishi (Japan)
    • 2.18.1. Commercial Role of the Two Companies: Materials Panels and Modules
    • 2.18.2. NanoMarkets' Assessment of Pioneer/Mitsubishi's Strategy in the OLED Lighting Space
  • 2.19. Samsung (Korea)
  • 2.20. Sumitomo Chemical
    • 2.20.1. NanoMarkets' Assessment of Sumitomo's Strategy in the OLED Lighting Space
  • 2.21. Visionox (China)
    • 2.21.1. Manufacturing: In Mass Production for OLED Displays, Lighting to Follow
    • 2.21.2. NanoMarkets' Assessment of Sumitomo's Strategy in the OLED Lighting Space
  • 2.22. WAC Lighting
    • 2.22.1. WAC Lighting's OLED Products and Applications
    • 2.22.2. NanoMarkets' Assessment of WAC Lighting's Strategy in the OLED Lighting Space
  • 2.23. Other Companies in the OLED Lighting Space
    • 2.23.1. Smaller Firms and Those that Have Left the OLED Lighting Market
    • 2.23.2. benwirth licht (Germany)
    • 2.23.3. E2M Technology
    • 2.23.4. Fujitec (Japan)
    • 2.23.5. Jusung (Korea)
    • 2.23.6. Lomox (U.K.)
    • 2.23.7. OLEDWorks (U.S.)
    • 2.23.8. PolyPhotonix (U.K.)

Chapter Three: Key Trends Revealed by Our Analysis

  • 3.1. Market Prospects and Forecasts for OLED Lighting Worldwide
  • 3.2. Key Influencers from the Materials Sector
  • 3.3. Performance Improvements: How Far Has OLED Lighting Come? How Far Has It to Go?
    • 3.3.1. Panel Size
    • 3.3.2. Efficacy
    • 3.3.3. Luminance
    • 3.3.4. Lifetimes
  • 3.4. Pricing Trends
  • 3.5. Manufacturing Trends
    • 3.5.1. Printing or Classical Deposition?
  • 3.6. Emerging Distribution Trends for OLED Lighting
  • Abbreviations and Acronyms Used In this Report
  • About the Author

List of Exhibits

  • Exhibit 2-1: Acuity Brands OLED Lighting Products and Concepts
  • Exhibit 2-2: Blackbody OLED Lighting Luminaires Currently Available
  • Exhibit 2-3: GE's OLED Lighting Activity Since 2000
  • Exhibit 2-4: Konica Minolta Symfos OLED-010 kit
  • Exhibit 2-5: Lumiotec OLED Panels
  • Exhibit 2-6: Selected Luminaire Firms Using Osram Orbeos OLED Lighting Panels
  • Exhibit 2-7: Philips' Lumiblade Pricing and Availability
  • Exhibit 3-1: Worldwide OLED Lighting Forecast Markets
  • Exhibit 3-2: OLED Lighting Manufacturing Facilities by Selected Companies
  • Exhibit 3-3: The Evolving OLED Lighting Supply Chain
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