Market Research Report - 236911
Nutritional Supplement / OTC / Rx Consumer Insight & Market Opportunity
|Published by||Natural Marketing Institute|
|Published||Content info||155 Pages|
|Nutritional Supplement / OTC / Rx Consumer Insight & Market Opportunity|
|Published: February 29, 2012||Content info: 155 Pages||
This quantitative consumer research project is NMI's most comprehensive and robust data collection vehicle ever undertaken to examine the intersection of dietary supplements, OTC and pharmaceuticals. It contains the most in-depth consumer insight and breakthrough learnings about consumer usage of vitamins, minerals, botanicals, and other supplements combined with OTC and Rx products.
The fundamental basis for this level of insight is based upon the level of specificity across ~50 types of supplements, 50 brands of supplements, more than 25 OTC brands and 85 prescription medications, and the consumer pathways that affect the use of each.
This 150+-page report also examines which medical conditions/health problems consumers are concerned with preventing and treating and which products, or combination of products, they are using in their quest for better health as well as their sources of influence.