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UltraHD via Satellite: Evaluating Long Term Viability and Market Opportunity

Abstract

Report Summary

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This NSR study analyzes key elements for satellite-based UltraHD demand in terms of market viability, cost considerations, ecosystem development and end user adoption issues. The frequency and solution mix are evaluated in order to determine the market proposition of Standard Definition (SD), High Definition (HD) and the ultimate fit of UltraHD for future requirements. Market forecasts and trends are outlined in 3 distinct market platforms, enabling satellite operators and service providers to plan accordingly in protecting their current market position as well as gaining competitive ground by provisioning more attractive UltraHD channel packages.


This report answers the key questions concerning the satellite UltraHD market:

  • How will the market take hold?
  • What is the effect on the market's capacity requirements and revenue prospects?
  • Which frequency and technology solutions will be preferred over time?

The study is a valuable resource that:

  • is beneficial to all industry players that need grounded insights and solid rationale into future UltraHD offerings that may or may not radically change the video markets;
  • offers an assessment of end user requirements and preferences;
  • and provides the impact of this "push technology" on current SD and HD platforms and the shape of future market dynamics.

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Key assessments undertaken include:

  • Key issues and expected trends as well as how the outlook of the industry will evolve
  • Emerging market developments that could drive future growth
  • Next-generation solutions, specifically HTS

The report includes the following analytical elements:

  • Channel forecasts
  • Forecast by Platform - Cable TV, IPTV and DTH
  • Capacity pricing movements & trends
  • Bandwidth requirements and compression
  • Demand trends & ten-year forecasts by platform, region, and frequency band

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Detailed Analysis Backed by Industry Input & NSR Expertise

The detailed assessment of the UltraHD market relies on input from key vendors as well as NSR's longstanding, extensive body of work in the video markets and application segments. This provides a solid quantitative and qualitative basis from which a comprehensive analysis of trends and market forecasts can be drawn.

Key Features

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Who Should Purchase the Report

  • Satellite Operators
  • Satellite Service Providers
  • Satellite and Video Equipment Manufacturers
  • Technology Companies
  • Trade Associations

A Complete Analytical Perspective

Elements of this Study Include:

  • A Complete PowerPoint Report Document containing all quantitative and qualitative analysis
  • A Market Summary Document (PDF) containing an overview of the report findings and recommendations
  • An Excel File containing all data and graphs so the client can easily use this work as a basis for their own internal market projections
  • Complimentary 1/2 half day of consulting time with the NSR analyst - who authored the report to review report findings and interpret the market

Table of Contents

Section 1: Market Analysis

  • UltraHD Value Proposition - Market/Industry Challenges
  • UltraHD Value Proposition - Market/Industry Drivers
  • UltraHD Value Proposition - Market/Industry Restraints
  • UltraHD Value Proposition - Assessment of Reasons to Adopt UltraHD
  • Business Case Considerations - Retention of Subscriber Base by Deploying UltraHD
  • Channels/Content
  • Business Case Considerations - Strategic Positioning to Cause Churn from Competitors
  • Business Case Considerations - Ecosystem Development
  • Pricing Trends & Analysis
  • Bottom Line

Section 2: Total Market Forecasts & Trends

  • Total UltraHD Forecasts
  • Market Forecasts by Industry
  • Market Forecasts by Frequency
  • Channel Growth Forecasts - The Big Picture
  • Channel Growth Forecasts - SD, HD, 3D and UltraHD
  • Channel Growth Forecasts - Smooth Transition Path or Disruptive Technology Causing
  • Leapfrog?
  • Channel Growth Forecasts by Frequency
  • Market Forecasts by Region
  • Bottom Line

Section 3: Cable TV Market

  • Introduction
  • Key Market Trends
  • Value Proposition
  • Total CATV UltraHD Forecasts
  • Market Forecasts by Frequency
  • Channel Growth Forecasts
  • Channel Growth Forecasts by Frequency
  • Market Forecasts by Region
  • Bottom Line

Section: 4 IPTV Market

  • Introduction
  • Key Market Trends
  • Value Proposition
  • Total IPTV UltraHD Forecasts
  • Market Forecasts by Frequency
  • Channel Growth Forecasts
  • Channel Growth Forecasts by Frequency
  • Market Forecasts by Region
  • Bottom Line

Section 5: DTH Market

  • Introduction
  • Key Market Trends
  • Value Proposition
  • Total DTH UltraHD Forecasts
  • Total IPTV UltraHD Forecasts
  • Market Forecasts by Frequency
  • Channel Growth Forecasts
  • Market Forecasts by Region
  • Bottom Line

List of Exhibits

  • Exhibit 1.1 UltraHD via Market/Industry Challenges
  • Exhibit 1.2 UltraHD via Market/Industry Drivers
  • Exhibit 1.3 UltraHD via Market/Industry Restraints
  • Exhibit 1.4 Global CATV UltraHD via Satellite Capacity Pricing by Frequency
  • Exhibit 1.5 Global IPTV UltraHD via Satellite Capacity Pricing by Frequency
  • Exhibit 1.6 Global DTH UltraHD via Satellite Capacity Pricing by Frequency
  • Exhibit 2.1 Global UltraHD via Satellite Revenues by Scenario
  • Exhibit 2.2 Global UltraHD via Satellite Revenues by Industry- Baseline
  • Exhibit 2.3 Global UltraHD via Satellite Revenues by Industry (%), 2015-2025
  • Exhibit 2.4 Global UltraHD via Satellite Capacity Requirements by Frequency - Baseline
  • Exhibit 2.5 Global UltraHD via Satellite Revenues by Frequency- Baseline
  • Exhibit 2.6 Global UltraHD via Satellite C-band Capacity Requirements by Scenario
  • Exhibit 2.7 Global UltraHD via Satellite Ku-band Capacity Requirements by Scenario
  • Exhibit 2.8 Global UltraHD via Satellite HTS Capacity Requirements by Scenario
  • Exhibit 2.9 Global UltraHD via Satellite Dedicated Ku-band Capacity Requirements by Scenario
  • Exhibit 2.10 Global UltraHD via Satellite Dedicated Ka-band Capacity Requirements by Scenario
  • Exhibit 2.11 Global UltraHD via Satellite Channels by Scenario
  • Exhibit 2.12 Global UltraHD Channels per Platform, 2011-2021
  • Exhibit 2.13 Channel Demand by Platform, 2011 (%)
  • Exhibit 2.14 Channel Demand by Platform, 2021 (%)
  • Exhibit 2.15 Global UltraHD Channel Demand and Carriage by Frequency - Baseline
  • Exhibit 2.16 Global UltraHD Channel Demand and Carriage by Frequency, 2015 (%)
  • Exhibit 2.17 Global UltraHD Channel Demand and Carriage by Frequency, 2025 (%)
  • Exhibit 2.18 Global UltraHD via Satellite Revenues by Region - Baseline
  • Exhibit 2.19 Global UltraHD via Satellite Revenues by Region, 2015 (%)
  • Exhibit 2.20 Global UltraHD via Satellite Revenues by Region, 2025 (%)
  • Exhibit 2.21 Global UltraHD via Satellite Channels by Region - Baseline
  • Exhibit 2.22 Global UltraHD via Satellite Revenues by Region, 2015 (%)
  • Exhibit 2.23 Global UltraHD via Satellite Revenues by Region, 2025 (%)
  • Exhibit 2.24 UltraHD via Satellite Regional Overview
  • Exhibit 2.25 UltraHD Strategic Considerations by Industry
  • Exhibit 3.1 Cable Video Customers in the U.S., 2000-2011, in millions
  • Exhibit 3.2 Cable Industry Capital Expenditures in the U.S., 1996-2011 (in billions)
  • Exhibit 3.3 Cable Industry Revenue in the U.S., 1996-2011, in millions
  • Exhibit 3.4 Cable Advertising Revenue , 1999-2011, in millions
  • Exhibit 3.5 European Cable TV Subscribers, 2011
  • Exhibit 3.6 European Cable Companies by Country
  • Exhibit 3.7 CATV UltraHD Value Proposition
  • Exhibit 3.8 Cable TV UltraHD via Satellite Virtuous Cycle of Vendor Technology Push
  • Exhibit 3.9 Cable UltraHD via Satellite Vicious Cycle of Vendor Technology Push
  • Exhibit 3.10 Global CATV UltraHD via Satellite Revenues by Scenario
  • Exhibit 3.11 CATV UltraHD via Satellite Bandwidth Impact for Current & Future Requirements
  • Exhibit 3.12 Global CATV UltraHD via Satellite Revenues by Frequency - Baseline
  • Exhibit 3.13 Global CATV UltraHD via Satellite Capacity Requirements by Frequency - Baseline
  • Exhibit 3.14 Global CATV UltraHD via Satellite C-band Capacity Requirements by Scenario
  • Exhibit 3.15 Global CATV UltraHD via Satellite Ku-band Capacity Requirements by Scenario
  • Exhibit 3.16 Global CATV UltraHD via Satellite Capacity Requirements for Channel Carriage
  • Exhibit 3.17 Global CATV UltraHD via Satellite Channels by Scenario
  • Exhibit 3.18 Global Cable TV Channels per Platform, 2011-2021
  • Exhibit 3.19 Cable TV Channel Demand by Platform, 2011 (%)
  • Exhibit 3.20 Cable TV Channel Demand by Platform, 2021 (%)
  • Exhibit 3.21 Global CATV UltraHD Channel Demand and Carriage by Frequency - Baseline
  • Exhibit 3.22 Global CATV UltraHD Channel Demand and Carriage by Frequency, 2015 (%)
  • Exhibit 3.23 Global CATV UltraHD Channel Demand and Carriage by Frequency, 2025 (%)
  • Exhibit 3.24 Global CATV UltraHD via Satellite Revenues by Region - Baseline
  • Exhibit 3.25 Global CATV UltraHD via Satellite Revenues by Region, 2015 - Baseline (%)
  • Exhibit 3.26 Global CATV UltraHD via Satellite Revenues by Region, 2025 - Baseline (%)
  • Exhibit 3.27 Global CATV UltraHD via Satellite Channels by Region - Baseline
  • Exhibit 3.28 Global CATV UltraHD via Satellite Channels by Region, 2015 - Baseline (%)
  • Exhibit 3.29 Global CATV UltraHD via Satellite Channels by Region, 2025 - Baseline (%)
  • Exhibit 3.30 UltraHD via Satellite Regional Targeting
  • Exhibit 4.1 IPTV Subscribers - Top 10 IPTV Countries
  • Exhibit 4.2 Broadband Technology Deployment
  • Exhibit 4.3 Broadband Technology Subscriber Growth
  • Exhibit 4.4 IPTV UltraHD Value Proposition
  • Exhibit 4.5 IPTV UltraHD via Satellite Virtuous Cycle of Vendor Technology Push
  • Exhibit 4.6 IPTV UltraHD via Satellite Vicious Cycle of Vendor Technology Push
  • Exhibit 4.7 Global IPTV UltraHD via Satellite Revenues by Scenario
  • Exhibit 4.8 IPTV UltraHD via Satellite Bandwidth Impact for Current & Future Requirements
  • Exhibit 4.9 Global IPTV UltraHD via Satellite Revenues by Frequency - Baseline
  • Exhibit 4.10 Global IPTV UltraHD via Satellite Capacity Requirements by Frequency - Baseline
  • Exhibit 4.11 Global IPTV UltraHD via Satellite C-band Capacity Requirements by Scenario
  • Exhibit 4.12 Global IPTV UltraHD via Satellite Ku-band Capacity Requirements by Scenario
  • Exhibit 4.13 Global IPTV UltraHD via Satellite Capacity Requirements for Channel Carriage
  • Exhibit 4.14 Global IPTV UltraHD via Satellite Channels by Scenario
  • Exhibit 4.15 Global IPTV Channels per Platform, 2011-2021
  • Exhibit 4.16 IPTV Channel Demand by Platform, 2011 (%)
  • Exhibit 4.17 IPTV Channel Demand by Platform, 2021 (%)
  • Exhibit 4.18 Global IPTV UltraHD Channel Demand and Carriage by Frequency - Baseline
  • Exhibit 4.19 % Global IPTV UltraHD Channel Demand and Carriage by Frequency, 2015
  • Exhibit 4.20 Global IPTV UltraHD Channel Demand and Carriage by Frequency, 2025 (%)
  • Exhibit 4.21 Global IPTV UltraHD via Satellite Revenues by Region - Baseline
  • Exhibit 4.22 Global IPTV UltraHD via Satellite Revenues by Region, 2017 - Baseline (%)
  • Exhibit 4.23 Global IPTV UltraHD via Satellite Revenues by Region, 2025 - Baseline (%)
  • Exhibit 4.24 Global CATV UltraHD via Satellite Channels by Region - Baseline
  • Exhibit 4.25 Global IPTV UltraHD via Satellite Channels by Region, 2017 - Baseline (%)
  • Exhibit 4.26 Global IPTV UltraHD via Satellite Channels by Region, 2025 - Baseline (%)
  • Exhibit 4.27 UltraHD via Satellite Regional Targeting
  • Exhibit 5.1 Global DTH Subscribers, by Type, 2011-2021
  • Exhibit 5.2 Global DTH ARPU, by Subscriber Type, 2011-2021
  • Exhibit 5.3 Global DTH Subscription Revenue, 2011-2021
  • Exhibit 5.4 DTH UltraHD Value Proposition
  • Exhibit 5.5 DTH UltraHD via Satellite Virtuous Cycle of Vendor Technology Push
  • Exhibit 5.6 DTH UltraHD via Satellite Vicious Cycle of Vendor Technology Push
  • Exhibit 5.7 Global DTH UltraHD via Satellite Revenues by Scenario
  • Exhibit 5.8 DTH UltraHD via Satellite Bandwidth Impact for Current & Future Requirements
  • Exhibit 5.9 Global DTH UltraHD via Satellite Capacity Revenues by Frequency - Baseline
  • Exhibit 5.10 Global DTH UltraHD via Satellite Capacity Requirements by Frequency - Baseline
  • Exhibit 5.11 Global DTH UltraHD via Satellite Ku-band Capacity Requirements by Scenario
  • Exhibit 5.12 Global DTH UltraHD via Satellite HTS Capacity Requirements by Scenario
  • Exhibit 5.13 Global DTH UltraHD via Satellite Dedicated Ku-band Capacity Requirements by Scenario
  • Exhibit 5.14 Global DTH UltraHD via Satellite Dedicated Ka-band Capacity Requirements by Scenario
  • Exhibit 5.15 Global DTH UltraHD via Satellite Capacity Requirements for Channel Carriage
  • Exhibit 5.16 Global DTH UltraHD via Satellite Channels by Scenario
  • Exhibit 5.17 Global DTH Channels per Platform, 2011-2021
  • Exhibit 5.18 DTH Channel Demand by Platform, 2011 (%)
  • Exhibit 5.19 DTH Channel Demand by Platform, 2021 (%)
  • Exhibit 5.20 Global DTH UltraHD Channel Demand and Carriage by Frequency - Baseline
  • Exhibit 5.21 Global DTH UltraHD Channel Demand and Carriage by Frequency, 2015 (%)
  • Exhibit 5.22 Global DTH UltraHD Channel Demand and Carriage by Frequency, 2025 (%)
  • Exhibit 5.23 Global DTH UltraHD via Satellite Revenues by Region - Baseline
  • Exhibit 5.24 Global DTH UltraHD via Satellite Revenues by Region, 2015 - Baseline (%)
  • Exhibit 5.25 Global DTH UltraHD via Satellite Revenues by Region, 2025 - Baseline (%)
  • Exhibit 5.26 Global DTH UltraHD via Satellite Channels by Region - Baseline
  • Exhibit 5.27 Global DTH UltraHD via Satellite Channels by Region, 2015 - Baseline (%)
  • Exhibit 5.28 Global DTH UltraHD via Satellite Channels by Region, 2025 - Baseline (%)
  • Exhibit 5.29 DTH UltraHD via Satellite Regional Targeting
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