This NSR study analyzes key elements for satellite-based UltraHD demand in
terms of market viability, cost considerations, ecosystem development and end
user adoption issues. The frequency and solution mix are evaluated in order to
determine the market proposition of Standard Definition (SD), High Definition
(HD) and the ultimate fit of UltraHD for future requirements. Market forecasts
and trends are outlined in 3 distinct market platforms, enabling satellite
operators and service providers to plan accordingly in protecting their
current market position as well as gaining competitive ground by provisioning
more attractive UltraHD channel packages.
This report answers the key questions concerning the satellite UltraHD market:
How will the market take hold?
What is the effect on the market's capacity requirements and revenue
prospects?
Which frequency and technology solutions will be preferred over time?
The study is a valuable resource that:
is beneficial to all industry players that need grounded insights and
solid rationale into future UltraHD offerings that may or may not radically
change the video markets;
offers an assessment of end user requirements and preferences;
and provides the impact of this "push technology" on current SD and HD
platforms and the shape of future market dynamics.
Key assessments undertaken include:
Key issues and expected trends as well as how the outlook of the
industry will evolve
Emerging market developments that could drive future growth
Next-generation solutions, specifically HTS
The report includes the following analytical elements:
Channel forecasts
Forecast by Platform - Cable TV, IPTV and DTH
Capacity pricing movements & trends
Bandwidth requirements and compression
Demand trends & ten-year forecasts by platform, region, and
frequency band
Detailed Analysis Backed by Industry Input & NSR Expertise
The detailed assessment of the UltraHD market relies on input from key vendors
as well as NSR's longstanding, extensive body of work in the video markets and
application segments. This provides a solid quantitative and qualitative basis
from which a comprehensive analysis of trends and market forecasts can be
drawn.
Key Features
Who Should Purchase the Report
Satellite Operators
Satellite Service Providers
Satellite and Video Equipment Manufacturers
Technology Companies
Trade Associations
A Complete Analytical Perspective
Elements of this Study Include:
A Complete PowerPoint Report Document containing all quantitative
and qualitative analysis
A Market Summary Document (PDF) containing an overview of the
report findings and recommendations
An Excel File containing all data and graphs so the client can
easily use this work as a basis for their own internal market projections
Complimentary 1/2 half day of consulting time with the NSR analyst
- who authored the report to review report findings and interpret the market
Table of Contents
Table of Contents
Section 1: Market Analysis
UltraHD Value Proposition - Market/Industry Challenges
UltraHD Value Proposition - Market/Industry Drivers
UltraHD Value Proposition - Market/Industry Restraints
UltraHD Value Proposition - Assessment of Reasons to Adopt UltraHD
Business Case Considerations - Retention of Subscriber Base by Deploying
UltraHD
Channels/Content
Business Case Considerations - Strategic Positioning to Cause Churn from
Competitors
Business Case Considerations - Ecosystem Development
Exhibit 4.5 IPTV UltraHD via Satellite Virtuous Cycle of Vendor Technology
Push
Exhibit 4.6 IPTV UltraHD via Satellite Vicious Cycle of Vendor Technology
Push
Exhibit 4.7 Global IPTV UltraHD via Satellite Revenues by Scenario
Exhibit 4.8 IPTV UltraHD via Satellite Bandwidth Impact for Current &
Future Requirements
Exhibit 4.9 Global IPTV UltraHD via Satellite Revenues by Frequency -
Baseline
Exhibit 4.10 Global IPTV UltraHD via Satellite Capacity Requirements by
Frequency - Baseline
Exhibit 4.11 Global IPTV UltraHD via Satellite C-band Capacity
Requirements by Scenario
Exhibit 4.12 Global IPTV UltraHD via Satellite Ku-band Capacity
Requirements by Scenario
Exhibit 4.13 Global IPTV UltraHD via Satellite Capacity Requirements for
Channel Carriage
Exhibit 4.14 Global IPTV UltraHD via Satellite Channels by Scenario
Exhibit 4.15 Global IPTV Channels per Platform, 2011-2021
Exhibit 4.16 IPTV Channel Demand by Platform, 2011 (%)
Exhibit 4.17 IPTV Channel Demand by Platform, 2021 (%)
Exhibit 4.18 Global IPTV UltraHD Channel Demand and Carriage by Frequency
- Baseline
Exhibit 4.19 % Global IPTV UltraHD Channel Demand and Carriage by
Frequency, 2015
Exhibit 4.20 Global IPTV UltraHD Channel Demand and Carriage by Frequency,
2025 (%)
Exhibit 4.21 Global IPTV UltraHD via Satellite Revenues by Region -
Baseline
Exhibit 4.22 Global IPTV UltraHD via Satellite Revenues by Region, 2017 -
Baseline (%)
Exhibit 4.23 Global IPTV UltraHD via Satellite Revenues by Region, 2025 -
Baseline (%)
Exhibit 4.24 Global CATV UltraHD via Satellite Channels by Region -
Baseline
Exhibit 4.25 Global IPTV UltraHD via Satellite Channels by Region, 2017 -
Baseline (%)
Exhibit 4.26 Global IPTV UltraHD via Satellite Channels by Region, 2025 -
Baseline (%)
Exhibit 4.27 UltraHD via Satellite Regional Targeting
Exhibit 5.1 Global DTH Subscribers, by Type, 2011-2021
Exhibit 5.2 Global DTH ARPU, by Subscriber Type, 2011-2021
Exhibit 5.3 Global DTH Subscription Revenue, 2011-2021
Exhibit 5.4 DTH UltraHD Value Proposition
Exhibit 5.5 DTH UltraHD via Satellite Virtuous Cycle of Vendor Technology
Push
Exhibit 5.6 DTH UltraHD via Satellite Vicious Cycle of Vendor Technology
Push
Exhibit 5.7 Global DTH UltraHD via Satellite Revenues by Scenario
Exhibit 5.8 DTH UltraHD via Satellite Bandwidth Impact for Current &
Future Requirements
Exhibit 5.9 Global DTH UltraHD via Satellite Capacity Revenues by
Frequency - Baseline
Exhibit 5.10 Global DTH UltraHD via Satellite Capacity Requirements by
Frequency - Baseline
Exhibit 5.11 Global DTH UltraHD via Satellite Ku-band Capacity
Requirements by Scenario
Exhibit 5.12 Global DTH UltraHD via Satellite HTS Capacity Requirements by
Scenario
Exhibit 5.13 Global DTH UltraHD via Satellite Dedicated Ku-band Capacity
Requirements by Scenario
Exhibit 5.14 Global DTH UltraHD via Satellite Dedicated Ka-band Capacity
Requirements by Scenario
Exhibit 5.15 Global DTH UltraHD via Satellite Capacity Requirements for
Channel Carriage
Exhibit 5.16 Global DTH UltraHD via Satellite Channels by Scenario
Exhibit 5.17 Global DTH Channels per Platform, 2011-2021
Exhibit 5.18 DTH Channel Demand by Platform, 2011 (%)
Exhibit 5.19 DTH Channel Demand by Platform, 2021 (%)
Exhibit 5.20 Global DTH UltraHD Channel Demand and Carriage by Frequency -
Baseline
Exhibit 5.21 Global DTH UltraHD Channel Demand and Carriage by Frequency,
2015 (%)
Exhibit 5.22 Global DTH UltraHD Channel Demand and Carriage by Frequency,
2025 (%)
Exhibit 5.23 Global DTH UltraHD via Satellite Revenues by Region - Baseline
Exhibit 5.24 Global DTH UltraHD via Satellite Revenues by Region, 2015 -
Baseline (%)
Exhibit 5.25 Global DTH UltraHD via Satellite Revenues by Region, 2025 -
Baseline (%)
Exhibit 5.26 Global DTH UltraHD via Satellite Channels by Region - Baseline
Exhibit 5.27 Global DTH UltraHD via Satellite Channels by Region, 2015 -
Baseline (%)
Exhibit 5.28 Global DTH UltraHD via Satellite Channels by Region, 2025 -
Baseline (%)
Exhibit 5.29 DTH UltraHD via Satellite Regional Targeting
UltraHD via Satellite: Evaluating Long Term Viability and Market Opportunity published by Northern Sky Research, LLC in January 22, 2013. This report price starts from US $ 2995.
Press Release
UltraHD via Satellite Poised to Carve Market Niche
January 23rd, 2013
Global Information Inc. would like to present a new market research report, "UltraHD via Satellite: Evaluating Long Term Viability and Market Opportunity" by Northern Sky Research, LLC.
NSRs newly released UltraHD via Satellite finds, over the long term, UltraHD channels representing a respectable but niche opportunity for satellite companies. This nascent market is expected to start at a low base in 2015 with just 15 channels being demanded by the global cable TV, IPTV and DTH industries combined. The global satellite UltraHD market is expected to reach $412 million in 2025 from an $8.2 million revenue base in 2015.
With ROI metrics being volatile in the early part of the market cycle, the expectedly small niche that UltraHD is likely to serve lends to the pay TV industrys slow adoption of this new video format. One of the major market restraints is the level of risk taking by service providers, which is key to ecosystem development. TV manufacturers are one of the first to ante up as UltraHD TV sets from major manufacturers like Sony, LG and Samsung are being unveiled. Content including movies and sporting events, as well as cameras to shoot UltraHD, are already available.
Also contributing to the ecosystem is the satellite industry via Eutelsats launch of a dedicated UltraHD channel to benefit the broadcasting chain. "However, real risk-taking has to come from TV content owners and service providers who will be delivering UltraHD to households. At this stage of the market cycle, there does not seem to be enough impetus towards substantial investments," according to the studys author Jose Del Rosario, Senior Analyst for NSR.
Over time, the market should begin to grow at higher levels; however, the percentage of UltraHD channels compared to SD and HD channels is expected to be a very small share. "Although regarded by some in the industry as potentially the next big thing or the largest revenue driver for satellite communications, it is NSRs view that UltraHD will be a small niche with minimal impact in revenues and channel carriage over the long term, relative to SD and HD growth," notes Del Rosario.
UltraHD via Satellite provides an honest assessment of revenue opportunities, and anticipates key issues, challenges as well as regional consumption patterns that are vital in qualitatively and quantitatively analyzing the value proposition of provisioning UltraHD as part of a pay-TV providers strategic offering.
About the Report
NSRs UltraHD via Satellite study analyzes key elements for satellite-based UltraHD demand in terms of market viability, cost considerations, ecosystem development and end user adoption issues. The market proposition of Standard Definition (SD), High Definition (HD) and the ultimate fit of UltraHD for future requirements is evaluated. The report provides a complete and comprehensive analysis of addressable markets and demand trends covering 10 regions and 3 distinct vertical markets, including CATV, IPTV and DTH. The report forecasts channels and satellite operator capacity revenues in each frequency platform that includes C-band, Ku-band, Dedicated Ku-band, Dedicated Ka-band and HTS for the period 2015-2025.
