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Wireless Mobility Assembly Markets, 2012 Edition

A Strategic Report on the Latest Wireless Mobile Products and their Manufacturing Assembly Value (COGS), Plus Key Forecasts of Emerging Products.

Synopsis

The Mobility Assembly Product Markets - 2012 Edition report examines the emergence of the most popular wireless mobility products over the last few years, and analyzes their demand, in terms of hardware assembly costs (COGS), average assembly value and total assembly revenue for 2011, 2012 and forecasts through 2017.

The market report examines the extraordinary growth in demand for wireless devices that has exploded over the last several years, and analyzes the competitive interaction of customer demand based on product design, performance and user need that will drive the next generation of mobility product hardware over the next five years. Our analysis is unique in that we look at production costs cost of goods sold - not end user value), so that manufacturing OEMs and EMS (electronic manufacturing service) companies can better estimate production volumes by hardware device and semiconductor value. Given NVR's long track record in the OEM and EMS manufacturing sector, we are in a unique position to estimate and forecast the foreseeable demand for mobility product hardware by product and model.

Chapter 3 - Technology Trends begins by examining the critical technical innovations that are impacting cost and performance of mobility products, particularly with regard to dual-core processors and GPUs (graphic processor units) that are so critical to video on demand and other bandwidth-intensive applications. Similarly, we examine the latest display technologies that affect power consumption and image quality. Lastly, we consider the most promising innovations which include retina display, Siri voice interaction and near field communications as enabling applications that will drive mobility products in terms of demand.

Chapter 4 - Mobility Assembly Markets by Product and Application, 2011 & 2012 examines the current market, starting in 2011 with actual results and projecting results for 2012. The analysis looks at all products in terms of units shipped, average assembly value, total assembly value and other metrics. Moreover, we analyze OEM manufacturing market share by product model, manufacturing cost and COGS revenue. We also analyze the most popular product applications by market segment and the critical operating systems that are in demand today by the end-markets. Manufacturing demand for notebooks, tablets, smartphones, traditional mobile phones, and e-readers are measured by unit shipments, average assembly cost and total assembly value revenue for both years.

Chapter 5 - Market Forecasts for Wireless Mobility Products and Applications, 2012 - 2017 projects the estimated demand for mobility hardware by individual product, taking into account competing solutions by key OEM suppliers, operating system, and end-use application - all which create a total product mix that will affect every other mobility product (notebook, tablet, smartphone, non-smartphone and e-reader). The purpose of our research work is intended to give the manufacturing supplier the best information about total production for each mobility product going forward and over the next five years.

Chapter 6 - Company Profiles examine the leading manufacturers of wireless mobility products, considering their current market position, technical strengths, weaknesses and probable product success in the emerging market over the next five years. While brand loyalty and innovation will be critical for future success in the industry, manufacturing prowess cannot be under-estimated and this report provides the best information that is available in this regard.

Report Highlights

  • Technical Trends
    • Current Technologies in the Wireless Hardware Markets
    • Leading Semiconductor Trends in Mobility Products
    • Multiple Core CPUs and Graphic Processing Computing
    • Voice Interaction/Near Field Communications
  • Mobility Assembly Markets by Product and Application, 2011/2012
    • Mobility Market Share Unit Shipments, Average Assembly
    • Value, Total Assembly Value
    • Wireless Products Assembly (Notebooks, Tablets, Smartphones,
    • Traditional Mobile phones, and E-readers)
  • Mobility Assembly Markets Product Forecasts, 2012-2017
    • Wireless Products Assembly Forecasts (Notebooks, Tablets,
    • Smartphones, Traditional Mobile phones, and E-readers)
    • Forecasts Unit Shipments, AAV, Total Assembly Value
  • Company Profiles (products offered and technology focus)

Table of Contents

Chapter 1: Introduction

Chapter 2: Executive Summary

Chapter 3: Technical Trends

  • Current Technologies in the Wireless Markets
  • Leading Semiconductor Trends in Mobility Products
  • The Emergence of Multiple-Core CPUs
  • Symmetric Multiprocessing
  • Shared Cache Multiple-Core Systems
  • Power Consumption Solutions
  • Power Maintenance Cores
  • ARM-based Architecture
  • Ivy Bridge Architecture and 3-Dimensional Transistors
  • Graphics Processing Units (GPUs) and GPU Computing
  • Display Screens and Screen Resolution
  • AMOLED and Super AMOLED Displays
  • The Retina Display
  • Operating Systems in Wireless Devices
  • Google's Android OS
  • Apple's iOS 6
  • Windows Mobile OS
  • Voice Interaction and Artificial Intelligence
  • Siri
  • Near Field Communications

Chapter 4: Mobility Assembly Markets by Product and Application, 2011 & 2012

  • Market Overview for Wireless Mobility Products
    • Total Market Share of Wireless Mobility Products (units shipped/assembly revenue)
  • Average Assembly Value of Wireless Devices
  • The Evolving Notebook Market
    • Market Share for Notebooks by OEM Supplier (units shipped and assembly revenue)
    • Samsung Notebook Metrics - 2012
    • Apple Notebook Metrics - 2012
    • Operating Systems for Notebooks (unit shipments)
    • Assembly Value for Notebooks by Application (rev.)
    • Average Assembly Value for Notebooks by OEM Supplier (unit shipments, AAV, assembly revenue)
  • The Emerging Tablet Market
    • Market Share Metrics for Tablets by OEM (unit shipments, AAV, assembly revenue)
    • Average Assembly Value by OEM Supplier (2012)
    • Time Usage for Tablets by Application (2012)
    • Operating System Market Share for Tablets
  • The Expanding Smartphone Market
    • Market Share for Smartphones by OEM Supplier (unit shipments, AAV, assembly revenue)
    • Average Assembly Value by OEM Supplier (2012)
    • Operating System Market Share for Smartphones
    • Time Usage for Smartphones by Application (2012)
  • The Traditional Mobile Phone Market
    • Market Share for Traditional phones by OEM Supplier (unit shipments, AAV, assembly revenue)
    • Average Phone Assembly Value by OEM Supplier
  • The Latent E-Reader Product Market
    • Market Share for E-Readers by OEM Supplier (unit shipments, AAV, assembly revenue)
    • Average E-Reader Assembly Value by OEM Supplier
    • Operating System Share for E-Readers by OEM Supplier

Chapter 5: Market Forecasts for Wireless Mobility Products and Applications, 2012 - 2017

  • Market Overview for Wireless Mobility Products
    • Total Market Forecast of Wireless Mobility Products (unit shipments/assembly revenue)
  • Average Assembly Value of Wireless Mobility Products
  • The Evolving Notebook Market, 2012 - 2017
    • Average Assembly Value for Notebooks
    • Unit Shipments for Notebooks and Operating Systems
    • Assembly Value for Notebooks
    • Emerging Market Applications for Notebooks
  • The Emerging Tablet Market (units, revenue)
    • Average Assembly Value for Tablets
    • End User Applications for Tablets
    • Operating Systems for Tablets (units, revenue)
  • The Expanding Smartphone Market (units, revenue)
    • Future Average Assembly Value for Smartphones
  • The Traditional Mobile Phone Market (units, revenue)
    • Future Average Assembly Value for Traditional phones
  • The Latent E-Reader Product Market (units, revenue)
    • Future Average Assembly Value for E-Readers
    • E-Reader Operating Systems/End User Applications

Chapter 6: Company Profiles (includes products offered and technology focus)

  • Acer Inc.
  • Advanced Micro Devices
  • Amazon
  • Apple, Inc.
  • ARM
  • ASUSTek
  • Broadcom
  • Compal Computer
  • Flextronics
  • Foxconn
  • Google, Inc.
  • Huawei
  • Intel Corp.
  • Jabil Circuit
  • Lenovo
  • LG Electronics
  • Microsoft
  • Motorola Mobility
  • Nokia
  • Nvidia
  • Pegatron
  • Qualcomm
  • Quanta Computer
  • Samsung Electronics
  • Sony
  • Texas Instruments
  • Toshiba
  • Wistron
  • ZTE Corp.

List of Tables and Figures(Partial)

  • Comparative Power Consumption Advantages of a Single-core vs. a Multiple-core Processor
  • SMP Design with Cores Connected Via System Bus or Crossbar
  • Multiple-core Design with Independent and Shared Cache Memory
  • Quad-core Processor Design with the Addition of a Power-Management Core
  • Simplified Example of the Computing Cycle for an ARM Cortex A-8
  • Tri-Gate Transistors with Connected Multiple Fins to Drive Strength/Performance
  • Operating Voltage with Transistor Gate Delay Comparing 3D vs. Traditional Planar Transistors
  • Architecture of a Traditional GPU with Components Operating in Harmony for Image Display
  • Computing Language Relationship that Exist Between a GPU and CPU
  • Graphic Representation of the Components Involved in an AMOLED Display
  • Advanced Look of a Retina Display which Quadruple the Pixels on Different Planes
  • Active Ontology for Restaurant Dining Forming the Centerpiece of the Language Relationships
  • User Input Steps Utilized by Siri for Output performed by Wireless Devices
  • Types of Connection Technologies Available on Wireless Devices
  • Total Assembly Market Share of All Wireless Products, 2011/2012 (units, revenue and AAV)
  • Total Assembly Market Share for Notebooks, 2011/2012 (units, revenue and AAV)
  • Operating Systems for Notebooks (units)
  • End User Applications for Notebooks (revenue)
  • Total Assembly Market Share for Tablets, 2011/2012 units, revenue and AAV)
  • End User Applications for Tablets (units)
  • Operating Systems for Tablets (units, revenue, AAV)
  • Total Assembly Market Share for Smartphones, 2011/2012 (units, revenue and AAV)
  • Total Assembly Market Share for Non-Smartphones, 2011/2012 (units, revenue and AAV)
  • Total Assembly Market Share for E-Readers, 2011/2012 (units, revenue and AAV)
  • Assembly Market for All Wireless Products, 2012/2017 units, revenue and AAV)
  • Assembly Market for Notebooks, 2012/2017 (units, revenue and AAV)
  • Assembly Market for Tablets, 2012/2017 (units, revenue and AAV)
  • Assembly Market for Smartphones, 2012/2017 (units, revenue and AAV)
  • Assembly Market for Non-Smartphones, 2012/2017 units, revenue and AAV)
  • Assembly Market for E-Readers, 2012/2017 (units, revenue and AAV)
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