Market Research Report - 259752
The Role of Content Management in Social Media
|Published by||Ovum, Ltd.|
Social media has changed the way that individuals interact with each other, as it augments other forms of communications such as email, written correspondence, Instant Messages, voice calls, and text messages. Content management vendors have a leading role to play in providing the technologies that organizations need to create social media content. These technologies range from WCM systems to create, monitor, and analyze content, to ECM platforms for archiving and records management to retain and store the content for compliance purposes.