Social media has changed the way that individuals interact with each other, as it augments other forms of communications such as email, written correspondence, Instant Messages, voice calls, and text messages. Content management vendors have a leading role to play in providing the technologies that organizations need to create social media content. These technologies range from WCM systems to create, monitor, and analyze content, to ECM platforms for archiving and records management to retain and store the content for compliance purposes.
Social media capabilities are the latest features to be added to WCM solutions. At the very minimum these systems provide integration with social media sites allowing users to log in to a website using their social media credentials. More advanced WCM systems combine analytics and social media, allowing social media content to be created and analyzed within the WCM system.
Learn how to exploiut social media as a sales and marketing channel using WCM technologies.
Discover how social media content needs to be managed and retained for compliance purposes.
How can the cloud provide an option for archiving?
Why do organizations need to be aware of what their employees are saying about them?
About Ovum, Ltd.
Ovum research is based on independently audited methodologies that ensure that our clients can base decisions on rigorous and fact-based research. The research draws upon over 400,000 interviews a year with business and technology, telecoms and sourcing decision-makers, giving Ovum and our clients unparalleled insight not only into business requirements but also the technology that organisations must support.
With access to Ovum's research and support from best-in-class analyst and consulting teams, companies can turn analysis and insight into action.
Table of Contents
Table of Contents
WCM VENDORS ARE TAKING THE LEAD IN PROVIDING SOCIAL MEDIA CAPABILITIES
Organizations should look to web content management systems to provide
social media capabilities
Integration with social networks is a feature that organizations should
consider when selecting a WCM system
Social media can increase website traffic
Sentiment analysis helps in understanding social content
Listening tools are the key to monitoring social network sites for
SOCIAL MEDIA-TYPE TECHNOLOGIES CAN BECOME THE REPOSITORY FOR KNOWLEDGE
WITHIN THE ORGANIZATION
Enterprise social network tools allow organizations to deploy social
COMPLIANCE MUST BE EXTENDED TO SOCIAL CONTENT
Organizations need to know what their employees are saying about them
Moderation is key to using reviews as a sales tool
Accept that employees will use social media in a business context
Make sure employees know what the company policies are
Be aware of any regulations pertaining to social media use and content
Social media must be included in a records-management strategy
SOCIAL MEDIA IS CREATING BIG DATA THAT NEEDS TO BE MANAGED
Archiving is key to managing social media
Tessella offers a solution for long-term retention of content
Archiving helps to reduce storage requirements
The cloud offers another option for archiving
SOCIAL MEDIA IS BEING USED IN DIFFERENT WAYS FOR BRAND PROMOTION
Enterprises are already using social media to good effect
Smaller companies are also making effective use of social media
Recommendations for enterprises
Recommendations for vendors
The Role of Content Management in Social Media published by Ovum, Ltd. in December 10, 2012. This report price starts from US $ 2995.