Enterprise strategy review: BT

Enterprise strategy review: BT published by Ovum, Ltd. in July, 2008. This report consists of 32 pages and the price starts from US $ 2500.

Introduction

Abstract

BT Global Services (BTGS) has taken over from BT Retail' s broadband business as the growth story in the BT Group. But BTGS now faces the hardest part of a strategy mapped out nearly six years ago when Ben Verwaayen took over as CEO - tapping into profits from the multimillion dollar networked IT deals signed with companies such as Unilever, InBev, PepsiCo and Thomson Reuters. Previously, BTGS had underpinned its strategic approach with a well-defined set of vertical product packages. Now, the focus is moving away from multiple verticals toward super sectors and onto the horizontal plane of managing global operations across technology centres in Asia, professional services in the US and country operations in Europe. However, there are still jewels in the BT network crown, including BT Radianz, which suggests that while BT may have advanced its integration programme, it has not advanced its integrated services proposition. While the acquisitions programme has moved from networks to application capabilities, BTGS is still driving hard for outsourcing deals to network global businesses.

Table of Contents

Executive summary

• In a nutshell
• Ovum view
• Key messages

Strategic positioning

• Structure and finances
• BT' s global services strategy: key drivers
• Managed ICT services - the new competition
• The shift to consulting and services

Services and technologies

• IT-led enterprise services
• Services and technologies: 21CN update
• Services & technologies: fixed-mobile strategy in France and Italy
• Services & technologies: evolution of managed services

Service delivery

• BT' s product roadmap
• Service delivery: BT' s implementation of ITIL

Customers and contracts

• BT' s global contracts in 2007

Roadmap

• Acquisition and partnership: BT leads the charge for global IT services
• BT' s strategic opportunity: globalisation

Table of figures

• Figure 1: BT Global Services: new-wave versus legacy revenues
• Figure 2: BT' s global operations profile
• Figure 3: Telecoms customer strategy partnerships 2007-2008
• Figure 4: Managed ICT services: the growing competition
• Table 1: BT' s enterprise market strategy
• Figure 5: BT product roadmap for global enterprise services
• Figure 6: BT' s implementation of ITIL for telecoms services
• Figure 7: BT Global Services contracts 2007
• Table 2: BT Global Services acquisitions : 2005-08

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