Digicel: A Big Fish in an Increasingly Crowded Pond

Digicel: A Big Fish in an Increasingly Crowded Pond published by Ovum, Ltd. in August, 2009. This report consists of 25 pages and the price starts from US $ 2495.

Introduction

Abstract

Caribbean, Central America and Pacific Island operator Digicel has established itself as a thorn in the side of incumbents since its launch in 2001. In the short term, Digicel' s prospects look strong.

Table of Contents

• Executive summary
• In a nutshell
• Ovum view
• Key messages
• SWOT analysis
• Strengths
• Weaknesses
• Opportunities
• Threats
• External conditions
• Competitive environment
• Regulatory environment
• Customer demand
• Strategy
• Strategic objectives
• Strategy implementation
• Geographic expansion
• Further expansion opportunities limited
• Aggressively targeting the incumbent: marketing, pricing and customer care
• A role reversal awaits Digicel
• Case study: Digicel defends Jamaica against the Claro challenge
• Customer segmentation
• A more complete offering to target corporate customers
• Targeting the home
• Network strategy
• More coverage, capacity and reliability than the incumbents
• GSM with EDGE is as far as it goes for mobile
• Digicel takes a lead in green energy
• WiMAX as a fixed line replacement
• TV adds to the network mix in Jamaica
• Customer-service strategy
• Products and services
• Product strategy
• Pricing strategy
• Aggressive prepaid pricing makes incumbents squirm
• Prepaid extends to broadband
• Digicel post-paid isn' t always the cheapest
• Value is a cornerstone of Digicel' s pricing strategy
• Mobile data takes a back seat
• Group roaming is becoming a key differentiator
• Tariff innovation
• Distribution
• On-the-ground presence is essential
• Company information
• Company size
• Organisation
• Financial highlights

List of Tables

• Table 1: Digicel criteria for selecting WiMAX over UMTS/HSPA
• Table 2: Digicel broadband pricing in the Cayman Islands
• Table 3: Examples of Digicel' s impact on local mobile markets
• Table 4: Digicel financial data

List of Figures

• Figure 1: Digicel geographic expansion timeline
• Figure 2: Digicel' s market approach
• Figure 3: Digicel WiMAX network architecture

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