This market report provides an overview of the Mobile Data and Wireless
Broadband Market segment across the various markets of Asia. Some 34 Asian
countries are covered in the report. It is noted that the amount of
information offered is obviously dependent on the relative size of the market
in each of the respective countries. The coverage in the report also results
in some segment overlap as we see increased convergence in the mobile data and
wireless broadband markets.
Table of Contents
1. Afghanistan
1.1 Mobile Data
1.1.1 Mobile Banking
1.2 Wireless Broadband
1.2.1 Internet Cafes
1.2.2 Third Generation (3G)
2. Armenia
2.1 Mobile Data
2.1.1 ArmenTel (ArmGSM)
2.1.2 K-Telecom (VivaCell)
2.2 Wireless Broadband
2.2.1 WiMAX
3. Azerbaijan
3.1 Wireless Broadband
3.1.1 WiMAX
3.1.2 Wireless Infrastructure
4. Bangladesh
4.1 Mobile data services
4.1.1 Short Message Service (SMS)
4.1.2 Mobile portal service
4.1.3 Mobile broadband
4.2 Wireless broadband
4.2.1 WiMAX licences
5. Bhutan
5.1 Overview
5.2 Mobile Data
5.3 Wireless Broadband
5.3.1 Samden Tech
6. Cambodia
6.1 Wireless Broadband
6.1.1 MediaRing' s acquisition of AngkorNet
6.1.2 Wimax
6.1.3 MobiTel
6.1.4 CadComms
6.1.5 GT-Tell
6.1.6 Smart Mobile (Latelz)
7. China
7.1 Mobile data services
7.1.1 Market overview
7.1.2 Short Message Service (SMS)
7.1.3 Wireless Application Protocol (WAP)
7.1.4 Multimedia Messaging Service (MMS)
7.1.5 General Packet Radio Service (GPRS)
7.1.6 Push-to-Talk (PTT)
7.1.7 Enhanced Data for GSM Evolution (EDGE)
7.1.8 Broadband wireless data services
7.1.9 Mobile TV
7.2 Mobile applications
7.2.1 Market overview
7.2.2 Surge in new applications development
7.2.3 Global positioning systems (GPS)
7.2.4 M-commerce
7.2.5 Mobile gaming
7.2.6 IM search services
7.2.7 Ringtones
7.2.8 Mobile music
7.2.9 Push email
7.3 Mobile Internet
7.4 Mobile Micropayments
7.5 Wireless broadband
7.5.1 Wireless Local Area Networks (WLANs)
7.5.2 WiFi
7.5.3 WiMAX
7.5.4 Wireless Local Loop (WLL)
7.5.5 Broadband Fixed Wireless Access (BFWA)/Local Multipoint
Distribution Service (LMDS)
7.5.6 Broadband via satellite
8. Georgia
8.1 Wireless Broadband
8.1.1 WiMAX
9. Hong Kong
9.1 Mobile data services
9.1.1 Short Message Service (SMS)
9.1.2 Wireless Application Protocol (WAP)
9.1.3 Multimedia Message Service (MMS)
9.1.4 High-Speed Circuit-Switched Data (HSCSD)
9.1.5 General Packet Radio Service (GPRS)
9.1.6 Enhanced Data for GSM Evolution (EDGE)
9.1.7 High-Speed Downlink Packet Access (HSDPA)
9.1.8 CDMA2000
9.2 Mobile content and applications
9.2.1 Mobile TV
9.2.2 Mobile content access
9.3 Wireless Internet
9.3.1 Free WiFi on Hong Kong buses
10. India
10.1 Mobile data services
10.1.1 Market overview
10.1.2 Short Message Service (SMS)
10.1.3 Multimedia Messaging Service (MMS)
10.1.4 General Packet Radio Service (GPRS)
10.1.5 Push-to-Talk over Cellular (PoC)
10.1.6 Binary Runtime Environment for Wireless (BREW)
10.1.7 Enhanced Data for GSM Evolution (EDGE)
10.1.8 Mobile entertainment
10.1.9 i-mode
10.1.10 BlackBerry
10.1.11 Mobile TV
10.2 Mobile content
10.2.1 Gaming
10.2.2 Mobile payments
10.2.3 Advertising and marketing
10.3 Wireless Broadband
10.3.1 WiMAX
10.3.2 Satellite
11. Indonesia
11.1 Mobile data services
11.1.1 Short Message Service (SMS)
11.1.2 Multimedia Messaging Service (MMS)
11.2 Mobile Content
11.2.1 Mobile TV
11.2.2 Other services
11.3 Wireless broadband
11.3.1 WiMAX
11.3.2 Wireless LANs (WLAN)
11.3.3 Internet via satellite
12. Japan
12.1 Mobile Internet
12.1.1 NTT DoCoMo' s i-mode
12.1.2 KDDI' s EZweb
12.1.3 Push-to-Talk (PTT)
12.2 Mobile content
12.2.1 Global Positioning System (GPS)
12.2.2 M-commerce / m-cash
12.2.3 Mobile banking
12.2.4 Mobile advertising
12.2.5 Mobile TV and radio
12.2.6 Mobile ringtone and music downloads
12.3 Mobile applications
12.3.1 Earthquake alerts
12.3.2 Personal trainer
12.3.3 QR code readers
12.4 Wireless broadband
12.4.1 Wireless LAN (WLAN)
12.4.2 World Interoperability for Microwave Access (WiMAX)
12.4.3 Internet via satellite
13. Kazakhstan
13.1 Mobile Data
13.1.1 GSM-Kazakhstan (K' Cell)
13.1.2 Kar-Tel (K-Mobile)
14. Laos
14.1 Wireless Broadband
15. Macau
15.1 Overview
15.2 Mobile Data
15.2.1 CTM
15.2.2 Hutchison Telecom Macau
16. Malaysia
16.1 Mobile data services
16.1.1 Short Message Services (SMS)
16.1.2 Multimedia Messaging Service (MMS)
16.1.3 Wireless Application Protocol (WAP)
16.1.4 General Packet Radio Service (GPRS)
16.1.5 InterReach Unison
16.1.6 Mobile TV/VoD
16.2 Mobile content and applications
16.2.1 Gaming
16.2.2 M-commerce (micropayments)
16.2.3 Blogging
16.2.4 Inflight services
16.3 Wireless broadband
16.3.1 WiMAX
16.3.2 Internet via satellite
16.3.3 Wireless Local Loop (WLL)
17. Mongolia
17.1 Mobile Data and Wireless Broadband operators
17.1.1 MobiCom
17.1.2 SkyTel
17.1.3 Ulusnet
18. Nepal
18.1 Mobile data and wireless broadband operators
18.1.1 Nepal Telecom
18.1.2 Spice Nepal Pvt Ltd (SNPL)
18.2 Satellite mobile
19. Pakistan
19.1 Mobile data services
19.1.1 Short Message Service (SMS)
19.1.2 Multimedia Messaging Service (MMS)
19.1.3 Mobile TV
19.1.4 M-commerce
19.2 Wireless broadband
19.2.1 WiMAX
19.2.2 Internet via satellite
20. Philippines
20.1 Mobile data services
20.1.1 Short Message Service (SMS)
20.1.2 Multimedia Message Service (MMS)
20.1.3 Wireless Application Protocol (WAP)
20.1.4 General Packet Radio Service (GPRS)
20.1.5 Enhanced Data Rates for GSM Evolution (EDGE)
20.1.6 Mobile TV
20.1.7 Instant Messaging (IM)
20.1.8 BlackBerry
20.2 Mobile content and applications
20.2.1 Mobile tracking
20.2.2 M-commerce
20.3 Wireless broadband
20.3.1 Market overview
20.3.2 WiFi
20.3.3 WiMAX
20.3.4 Internet via satellite
21. Singapore
21.1 Mobile data services
21.1.1 Short Messaging Service (SMS)
21.1.2 Multimedia Messaging Service (MMS)
21.1.3 Wireless Application Protocol (WAP)
21.1.4 General Packet Radio Service (GPRS)
21.1.5 i-mode
21.1.6 Payment systems
21.1.7 Location-based services (LBS)
21.1.8 Mobile broadband
21.1.9 Other developments
21.2 Mobile content and applications
21.2.1 Development activity
21.2.2 Mobile TV
21.3 Wireless broadband
21.3.1 Allocation of wireless broadband spectrum
21.3.2 Local Multipoint Distribution Service (LMDS)
21.3.3 WiFi
21.3.4 The Wireless@SG initiative
21.3.5 Ultra-Wideband (UWB)
21.3.6 Wired with Wireless Program
22. South Korea
22.1 Mobile data services
22.1.1 Market overview
22.1.2 Mobile Internet
22.1.3 Short message service (SMS)
22.1.4 Multimedia messaging service (MMS)
22.1.5 Wireless Application Protocol (WAP)
22.1.6 Push-to-Talk (PTT)
22.1.7 Mobile TV broadcasting / Digital Multimedia Broadcasting (DMB)
22.2 Mobile content and applications
22.2.1 Overview
22.2.2 A Mobile Life
22.2.3 Mobile VoD
22.2.4 Position location system / Global Positioning Systems (GPS)
22.2.5 Automobile telematics
22.2.6 M-commerce / m-payment
22.2.7 Mobile banking (m-banking)
22.2.8 Mobile government (m-government)
22.2.9 M-magazines
22.2.10 M-Big Macs
22.2.11 M-movies
22.3 Wireless broadband
22.3.1 Wireless Local Area Network (WLAN) / Wireless Fidelity (WiFi)
22.3.2 Broadband Wireless Local Loop (B-WLL)
22.3.3 Local Multipoint Distribution Services (LMDS)
22.3.4 Wireless Broadband (WiBro)
22.3.5 WiMAX
22.3.6 Broadband via satellite
22.3.7 Wireless mesh networks
23. Sri Lanka
23.1 Mobile Data
23.1.1 Dialog Telekom 3G
23.1.2 Mobitel 3G
23.2 Satellite mobile
23.2.1 MTN Networks
23.2.2 Mobitel
23.2.3 Dialog Telekom
23.3 Wireless broadband / WiMAX
24. Taiwan
24.1 Mobile data
24.1.1 SMS message volume, WAP and GPRS subscribers - 2001-2007
24.1.2 Mobile Internet
24.1.3 Mobile TV
24.2 Wireless Broadband
24.2.1 Government initiatives for broadband
25. Tajikistan
25.1 Mobile Data
25.1.1 Indigo Tajikistan
25.2 Wireless Broadband
25.2.1 WiMAX
26. Thailand
26.1 Mobile data services
26.1.1 Overview
26.1.2 Short Message Service (SMS)
26.1.3 Multimedia Message Service (MMS)
26.1.4 Global Positioning System (GPS) service
26.2 Mobile content and applications
26.2.1 Mobile music
26.2.2 Mobile TV
26.2.3 Gaming
26.3 Wireless Internet
26.3.1 Early wireless Internet access services
26.3.2 WiFi
26.3.3 WiMAX
27. Uzbekistan
27.1 Mobile Data
27.1.1 Unitel
27.1.2 UCell
27.2 Wireless Broadband
27.2.1 WiMAX
28. Vietnam
28.1 Mobile data services
28.1.1 Short Message Service (SMS)
28.1.2 Multimedia Message Service (MMS)
28.1.3 Instant messaging (IM)
28.1.4 Wireless Application Protocol (WAP)
28.1.5 General Packet Radio Service (GPRS)
28.1.6 Enhanced Data for GSM Evolution (EDGE)
28.2 Mobile applications
28.2.1 Games
28.3 Wireless broadband
28.4 Satellite Internet
TABLES:
Table 1 - Mobile data revenues - top three countries - 1H 2008
Table 2 - China Mobile mobile data service users - 2004 - 2008
Table 3 - China Mobile and China Unicom mobile VAS revenue - 2008
Table 4 - China Mobile Value Added Business revenue breakdown - 2006 - 2008
Table 5 - China Mobile VAS revenue breakdown (selected items) - 2006 - 2008
Table 6 - China Mobile VAS subscribers (selected items) - 2006 - 2008
Table 7 - SMS messages sent in China and annual change - 2000 - 2008
Table 8 - China Mobile SMS usage volume and annual change - 2003 - 2008
Table 9 - China Unicom SMS usage by network and annual change - 2005 - 2008
Table 10 - CNNIC WAP usage report on China - March 2007
Table 11 - Mobile Internet subscribers and annual change in China - 2006 -
2008
Table 12 - SMS messages sent and received - 2002 - 2009
Table 13 - SMS statistics for Christmas day and New Years day - 2005 - 2009
Table 14 - SMS statistics for Valentines and Chinese New Year day - 2006 -
2009
Table 15 - 2.5G subscribers in Hong Kong - 2002 - 2009
Table 16 - BWA licence winners in Hong Kong
Table 17 - Mobile wireless Internet subscribers by providers in Japan -
2009
Table 18 - Mobile wireless Internet subscribers in Japan - 2000 - 2009
Table 19 - ARPU for mobile business - 2001 - 2006; 2010 (e), 2015 (e),
2020 (e)
Table 20 - Broadband subscribers by access type in Laos - 2008
Table 21 - ISPs: broadband Internet subscribers and access types in Laos -
2008
Table 22 - SMS volume and subscriber ratio in Malaysia - 2002 - 2008
Table 23 - Broadband subscribers by access type in Malaysia - 2008
Table 24 - Wireless hotspots and hotspot subscribers in Malaysia - 2005 -
2009
Table 25 - Total SMS messages per month in Singapore - 2004 - 2008
Table 26 - Wireless Internet subscribers and market share in South Korea -
November 2007
Table 27 - KT wireless Internet ARPU by service type in South Korea - 2007
- 2008
Table 28 - Terrestrial and Satellite DMB subscribers in South Korea - 2008
Table 29 - Wireless Internet subscribers by service provider South Korea -
June 2008
Table 30 - KT' s WiBro subscribers - 2006 - 2008
Table 31 - Mobile data service revenue as a proportion of total mobile
revenue in Taiwan - 2001 - 2007
Table 32 - SMS message volume and revenue in Taiwan - 2001 - 2008
Table 33 - Mobile Internet subscribers in Taiwan - 2001 - 2008
EXHIBITS:
Exhibit 1 - Overview of broadcasting standards used in China
Exhibit 2 - Wireless Internet operators and services in South Korea
Exhibit 3 - Comparison of WiBro and other technologies in South Korea
Exhibit 4 - Comparison of S-DMB and T-DMB application in South Korea
Exhibit 5 - Estimated B-WLL frequencies, bandwidth and applications in
South Korea
Exhibit 6 - LMCS network operators in South Korea
Exhibit 7 - Mobile data licence winners in Taiwan
Exhibit 8 - Mobile TV trial broadcasters in Taiwan
