Europe:+32-2-535-7543
Asia: +65-6223-2436
Int'l: +1-860-674-8796
US: +1-866-353-3335
  • Japanese
  • Korean
  • Chinese
Cover Image

Philippines - Telecoms, Mobile and Broadband

Notes

Country specific reports on the topic are available for purchase. Please contact us.

Overview

This report provides a comprehensive overview of trends and developments in the Philippines' telecommunications and digital media market. The report analyses the mobile, internet, broadband, digital TV and converging media sectors.

Subjects covered include:

  • Market and industry analyses, trends and developments;
  • Facts, figures and statistics;
  • Industry and regulatory issues;
  • Infrastructure;
  • Major players, revenues, subscribers, ARPU;
  • Internet, VoIP, IPTV;
  • Mobile voice and data markets;
  • Broadband (FttH, DSL, wireless);
  • Convergence and Digital Media;
  • Mobile, fixed and internet scenario forecasts to 2020.

Executive Summary

The Philippines sees the start of a big move into mobile broadband

While the telecom sector in the Philippines has witnessed considerable investment and business activity since deregulation, the market has continued to fall short of its full potential. Nevertheless, there certainly has been a lot of activity, with the market often finding a different direction from what was envisaged. The country's mobile market has been particularly energetic for some years, for example, running on what could only be described as a genuine revolution in the development of SMS as an effective communications service. Even more significant ultimately has been the recent expansion in broadband internet. Broadband is finally building a healthy subscriber base, boosted by the considerable presence of mobile broadband services in the mix of the various platforms available. There has also been good progress in the rollout of optical fibre infrastructure, although not on the national scale envisaged. In the meantime, the larger operators are building IP-based Next Generation Networks. Whilst the global financial problems had earlier presented some real challenges for the local telecom market, the negative impact seems to have been put well behind.

By early 2015 the number of mobile telephone subscribers had grown to around 113 million, with mobile penetration of 114% in this country of almost 100 million people. The Philippines mobile market initially took off in a big way back in 2000. It did so with the help of the surprising performance of SMS in the Philippines. At its peak, around two billion SMS messages were being sent every day in the Philippines. Although this market has eased considerably, the country reportedly generates the largest SMS volume in the world. An indication of the constant change in the mobile market has been the way the Philippines SMS market has started to decline as internet-based social networks have begun to impact dramatically on SMS usage. There is a major transition taking place as faster, new generation mobile networks become the norm.

Compared with most of its Asian neighbours, the Philippines has moved slowly on the adoption of internet. Nevertheless, this situation is changing rapidly. Of the estimated 45% of the population that made up the internet-user population coming into 2015, a large proportion of these were already using a high-speed broadband connection to go online. In early 2015 available statistics suggested that more than 80% of all internet subscriptions were broadband-based, representing a major shift in the broadband presence in the Philippines in recent years. Broadband subscription penetration as a proportion of the population was still only around 9%.

The country's fixed-line subscriber penetration has remained essentially stagnant, even suffering decline at times. It has certainly been a long period of difficulties for the fixed-line operators. Despite the concerted effort of both the government and the operators to expand the national fixed network, fixed-line teledensity stood at just 3% in 2015; only a little more than half of all Philippine towns and cities had a basic fixed telephone service by that stage.

Key developments

  • Growth in mobile subscribers in the Philippines was running at around 10% annually coming into 2015;
  • Mobile penetration had reached 114% by that stage;
  • Smart was leading the deployment of 4G LTE mobile services across the country, with its 4G network covering more than 85% of the population;
  • Globe Telecom was also expanding its 4G LTE coverage, but was trailing Smart;
  • There were over 8 million broadband subscribers in the country by early 2015; however, this still only represented around 8% population penetration;
  • The fixed-line market had effectively lost direction, with no growth expected in the short term;
  • Local media company ABS-CBS Corp was taking steps to become the ‘third player' in the country's telecom market;
  • In a relatively low key launch, ABS-CBNmobile started operating as an MVNO;
  • BellTel was also making a move in early 2015 to enter the Philippines mobile market and become its fourth mobile operator after PLDT, Globe and ABS-CBN Mobile;
  • The Philippine telecom sector continues to be an important element in the local economy, contributing over 10% to the country's GDP.
  • Growth in GDP of between 6% and 7% per annum was forecast for the Philippines in 2015/2016;
  • The country selected the ISDB-T platform for its terrestrial transmission standard;
  • Revised legislation to create a new Department of Information and Communications Technology (DICT) was proceeding in early 2015.

Companies mentioned in this report include:

PLDT, Smart Communications, Talk ‘N Text (TNT), Red Mobile (CURE), Globe Telecom, Digitel, Extelcom, Bayantel, Bell Telecom (Bell Telecom), ABS-CBN Broadcasting Corporation, ABS-CBNmobile, NOW Telecom (formerly Next Mobile), Liberty Telecom/Wi-Tribe, EasyCall, Altimax, Broadband Philippines, Meridian Telekoms, Vega Telecom, MultiMedia Telephony, AZ Communications Network, MediaQuest, MediaScape, Sky Cable, Home Cable, Destiny Cable, Associated Broadcasting Corporation.

Table of Contents

1. Key Statistics

  • 1.1. Country overview
    • 1.1.1. Background
    • 1.1.2. Economy

2. Telecommunications Market

  • 2.1. Overview
  • 2.2. PLDT's acquisition of Digitel

3. Regulatory Environment

  • 3.1. Regulatory authorities
    • 3.1.1. National Telecommunications Commission (NTC)
    • 3.1.2. Commission on Information and Communications Technology (CICT)
    • 3.1.3. Proposed Department of Information and Communications Technology (DICT)
  • 3.2. Telecom sector liberalisation
  • 3.3. Foreign ownership
    • 3.3.1. Court ruling on PLDT case
  • 3.4. Regulatory developments - 2012 - 2015
    • 3.4.1. NTC prepares to enforce internet service standards
    • 3.4.2. Operators faced with major compensation bills
    • 3.4.3. Network sharing
    • 3.4.4. Anti-cable tapping law
    • 3.4.5. Foreign ownership rules
    • 3.4.6. Spectrum issues
    • 3.4.7. Globe's use of Bayantel spectrum challenged
    • 3.4.8. Approval of frequency sharing/transfers
    • 3.4.9. Re-allocation of spectrum blocked by court decision

4. Major Operators

  • 4.1. Overview and statistics
  • 4.2. ABS-CBN aiming to be ‘third telecom player'
  • 4.3. Move by BellTel to be the Philippines' ‘fourth mobile operator'
  • 4.4. Philippine Long Distance Telephone Company (PLDT)
    • 4.4.1. Overview
    • 4.4.2. Background
    • 4.4.3. Foreign ownership issue
    • 4.4.4. Financials
    • 4.4.5. PLDT's fixed-line operations
    • 4.4.6. PLDT's mobile operations
    • 4.4.7. PLDT's broadband operations
    • 4.4.8. Globe Telecom
    • 4.4.9. Digitel/Sun Cellular
    • 4.4.10. Bayantel
    • 4.4.11. ABS-CBNmobile
    • 4.4.12. Other operators

5. Telecommunications Infrastructure

  • 5.1. Overview
  • 5.2. National infrastructure
    • 5.2.1. Overview
  • 5.3. Fixed-line statistics
  • 5.4. Forecasts - fixed-line market - 2015; 2020
    • 5.4.1. Notes on scenario forecasts
  • 5.5. Background: Service Area Scheme (SAS)
  • 5.6. National fibre optic networks
    • 5.6.1. Background
    • 5.6.2. Ongoing development
  • 5.7. Next Generation Networks (NGNs)
    • 5.7.1. National Broadband Network (NBN)
  • 5.8. International infrastructure
    • 5.8.1. International gateways
    • 5.8.2. Submarine cable networks
    • 5.8.3. Satellite systems
  • 5.9. Infrastructure developments
    • 5.9.1. Wireless Local Loop (WLL)
    • 5.9.2. Voice over Internet Protocol (VoIP)
    • 5.9.3. Very Small Aperture Terminal (VSAT) services

6. Broadband Market

  • 6.1. Broadband market overview
  • 6.2. Background
  • 6.3. Internet and broadband statistics
  • 6.4. Forecasts - Internet services - 2015; 2020
    • 6.4.1. Notes on scenario forecasts
  • 6.5. National Broadband Network (NBN)
    • 6.5.1. Overview
    • 6.5.2. Background
  • 6.6. Broadband platforms
    • 6.6.1. Digital Subscriber Line (DSL)
    • 6.6.2. Cable modem
    • 6.6.3. Fibre to the Home (FttH)
    • 6.6.4. Mobile broadband
  • 6.7. Broadband over power lines
  • 6.8. Internet market overview
    • 6.8.1. Background
    • 6.8.2. Google study
    • 6.8.3. Cloud computing
    • 6.8.4. Internet exchanges
    • 6.8.5. E-commerce
    • 6.8.6. Data Centres
    • 6.8.7. Support for internet-based businesses
  • 6.9. Internet regulations
    • 6.9.1. Overview
    • 6.9.2. Domain names
    • 6.9.3. Minimum internet speeds
    • 6.9.4. Hackers
    • 6.9.5. IPv6
    • 6.9.6. Cybercrime legislation
  • 6.10. Major broadband service providers and ISPs
    • 6.10.1. Overview
    • 6.10.2. PLDT
    • 6.10.3. GlobeNet
    • 6.10.4. Broadband Philippines
    • 6.10.5. Meridian
  • 6.11. Internet via satellite
  • 6.12. IP networks
  • 6.13. Voice over Internet Protocol (VoIP) services

7. Digital Media / Digital Economy

  • 7.1. Overview of broadcasting market in the Philippines
  • 7.2. Regulatory developments
    • 7.2.1. Digital TV
  • 7.3. PLDT
  • 7.4. Digital TV services
    • 7.4.1. Overview
    • 7.4.2. Broadband TV (IPTV)
    • 7.4.3. Globe Telecom - HOOQ
    • 7.4.4. Cable and pay TV
    • 7.4.5. Free-to-Air (FTA) broadcasting
    • 7.4.6. Satellite TV
    • 7.4.7. Direct-to-Home (DTH) services

8. Mobile Communications

  • 8.1. Overview of the Philippines' mobile market
  • 8.2. Mobile operators
  • 8.3. Mobile statistics
  • 8.4. Forecasts - mobile services - 2015; 2020
  • 8.5. Mobile ARPU
  • 8.6. Regulatory issues
    • 8.6.1. Globe's mobile broadband contracts
    • 8.6.2. Proposed fines for poor services levels
    • 8.6.3. Compulsory SIM registration
    • 8.6.4. SMS-related issues
    • 8.6.5. ‘Illegal' use of frequencies and transmission equipment
    • 8.6.6. Sale of CURE's spectrum
  • 8.7. Mobile technologies
    • 8.7.1. Third Generation (3G) mobile
    • 8.7.2. Long Term Evolution (LTE) / Fourth Generation (4G) networks
  • 8.8. Mobile voice services
    • 8.8.1. Prepaid services
  • 8.9. Mobile data services
    • 8.9.1. Short Message Service (SMS)
    • 8.9.2. Mobile TV
    • 8.9.3. M-commerce

List of Tables:

  • Table 1 - Country statistics - 2015
  • Table 2 - Telephone network statistics - 2014
  • Table 3 - Internet user statistics - 2014
  • Table 4 - Broadband statistics - 2014
  • Table 5 - Mobile statistics - 2014
  • Table 6 - National telecommunications authorities
  • Table 7 - Philippines' GDP real growth rate - 2006 - 2016
  • Table 8 - Mobile market share - major operators - March 2015
  • Table 9 - Mobile market share - major operators - March 2014
  • Table 10 - Mobile operators, subscribers and annual change - 2014
  • Table 11 - Mobile subscribers by operator - 2009 - 2012
  • Table 12 - Share of mobile market revenue - Globe v. Smart and Sun Cellular - 2012 - 2014
  • Table 13 - Fixed lines - installed and subscribers - by operator - 2012
  • Table 14 - PLDT's capital expenditure - 2008 - 2015
  • Table 15 - PLDT service revenue by market segment - March- 2015 Quarter
  • Table 16 - PLDT fixed-line subscribers - 2001; 2005 - 2015
  • Table 17 - PLDT - total mobile subscribers - 2006 - 2015
  • Table 18 - PLDT - mobile subscribers by operator unit/contract type - 2014
  • Table 19 - PLDT - mobile ARPU by operator/contract type - 2014
  • Table 20 -Smart mobile subscribers - 2010 - 2014
  • Table 21 - PLDT - prepaid and postpaid mobile subscribers - March 2015
  • Table 22 - Smart - prepaid and postpaid mobile ARPU - 2014
  • Table 23 -Talk ‘N Text mobile subscribers - 2002 - 2014
  • Table 24 - Historical - Red Mobile (CURE) subscribers - 2009 - 2012
  • Table 25 - PLDT's broadband subscribers - 2005 - 2015
  • Table 26 - PLDT's fixed broadband subscribers - 2008 - 2015
  • Table 27 - Historical - PLDT's DSL subscribers - 2001 - 2004
  • Table 28 - PLDT's DSL subscribers - 2005 - 2013
  • Table 29 - PLDT's wireless (mobile) broadband subscribers - 2007 - 2015
  • Table 30 - PLDT - broadband ARPU by unit/contract type - 2013 - 2014
  • Table 31 - Smart's wireless broadband subscribers - 2005 - 2014
  • Table 32 - Sun Cellular / Digitel's broadband subscribers - 2011 - 2014
  • Table 33 - PLDT - overview of broadband subscribers - by operator/category - 2014
  • Table 34 - Globe Telecom - fixed-line revenue - 2013 - 2014
  • Table 35 - Globe Telecom's capital expenditure - 2012 - 2015
  • Table 36 - Historical - Globe Telecom mobile subscribers - 2001 - 2009
  • Table 37 - Globe Telecom mobile subscribers - 2010 - 2015
  • Table 38 - Globe Telecom - mobile subscribers - prepaid v. postpaid - March 2015
  • Table 39 - Globe Telecom - mobile ARPU by contract type - 2014 - 2015
  • Table 40 - Historical - Globe Telecom fixed-line subscribers - 2002 - 2007
  • Table 41 - Globe Telecom fixed-line subscribers - 2008 - 2015
  • Table 42 - Globe Telecom - fixed-line ARPU - 2011 - 2014
  • Table 43 - Globe Telecom broadband subscribers - 2007 - 2015
  • Table 44 - Globe Telecom's DSL subscribers - 2009 - 2014
  • Table 45 - Globe Telecom fixed broadband subscribers - 2014 - 2015
  • Table 46 - Globe Telecom's wireless subscribers - 2009 - 2015
  • Table 47 - Globe Telecom broadband subscribers - wired v. wireless - March 2015
  • Table 48 - Historical - Digitel mobile subscribers - 2005 - 2012
  • Table 49 - Historical - Digitel -mobile subscribers- prepaid and postpaid - March 2012
  • Table 50 - Historical - Digitel fixed-line subscribers - 2001; 2007; 2010 - 2012
  • Table 51 - Historical - Bayantel's fixed-line subscribers - 2000 - 2001; 2006 - 2012
  • Table 52 - Philippines' annual investment in telecom services - 2009 - 2014
  • Table 53 -Historical - Fixed lines in service and penetration - 1994 - 2004
  • Table 54 - Fixed lines in service and penetration - 2005 - 2015
  • Table 55 - Fixed lines - proportion of urban and residential subscribers - 2007 - 2014
  • Table 56 - Historical - Fixed lines installed versus lines in operation - 1995 - 2004
  • Table 57 - Fixed lines installed versus lines in operation - 2005 - 2014
  • Table 58 - Forecast fixed line subscribers - 2015; 2020
  • Table 59 - Historical - total lines installed by SAS target date - by operator
  • Table 60 - Historical - Internet users - 1996 - 2009
  • Table 61 - Internet users - 2010 - 2016
  • Table 62 - Historical - Internet subscribers - 1996 - 2004
  • Table 63 - Internet subscribers - 2005-2014
  • Table 64 - Overview of internet market statistics - 2012
  • Table 65 - International internet bandwidth - 2000 - 2014
  • Table 66 - Percentage of households with computer - 2002 - 2014
  • Table 67 - Historical - Fixed broadband subscribers - 2001 - 2004
  • Table 68 - Fixed broadband subscribers - 2005 - 2015
  • Table 69 - Mobile broadband subscribers - 2009 - 2014
  • Table 70 - Mobile broadband subscribers - 2012 - 2014
  • Table 71 - Wireless broadband subscribers - 2009 - 2014
  • Table 72 - Fixed broadband subscribers and households - 2014
  • Table 73 - Broadband subscribers by major service provider - 2011 - 2014
  • Table 74 - Forecast internet subscribers - 2015; 2020
  • Table 75 - Historical - DSL subscribers - 2001 - 2007
  • Table 76 - DSL subscribers - 2008 - 2014
  • Table 77 - Cable modem subscribers - 2005 - 2014
  • Table 78 - FttH subscribers - 2005 - 2014
  • Table 79 - Historical - Number of registered ISPs - 2001 - 2007
  • Table 80 - Number of registered ISPs - 2008 - 2014
  • Table 81 - PLDT broadband subscribers - 2005 - 2015
  • Table 82 - Globe Telecom's broadband subscribers - 2007 - 2014
  • Table 83 - Key broadcasting statistics - 2014
  • Table 84 - Historical - Total mobile subscribers and penetration rate -1994 - 2004
  • Table 85 - Total mobile subscribers and penetration rate -2005 - 2015
  • Table 86 - Mobile market share - major operators - March 2015
  • Table 87 - Mobile market share - major operators - 2014
  • Table 88 - Historical - Mobile services revenue - 1993 - 2004
  • Table 89 - Mobile services revenue - 2005 - 2014
  • Table 90 - Forecast mobile subscribers - 2015; 2020
  • Table 91 - Mobile ARPU by operator/unit - 2014
  • Table 92 - Globe Telecom - mobile subscribers - prepaid v. postpaid - March 2015
  • Table 93 - PLDT - prepaid and postpaid mobile subscribers - March 2015
  • Table 94 - Total SMS messages - 2003 - 2014

List of Charts:

  • Chart 1 - Fixed lines by operator - 2012
  • Chart 2 - Fixed lines in service and annual change - 2005 - 2015
  • Chart 3 - Fixed broadband subscribers - 2006 - 2015
  • Chart 4 - Mobile broadband subscribers - 2009 - 2014
  • Chart 5 - Broadband subscribers by major service provider - 2011 - 2014
  • Chart 6 - Total mobile subscribers and annual growth - 2005 - 2015
  • Chart 7 - Mobile market share - major operators - 2014

List of Exhibits:

  • Exhibit 1 - Major submarine cables with landing points in the Philippines - 2014
Show More
Pricing
Back to Top