This annual report offers a wealth of information on the global mobile sector and is a valuable resource of insights, examples, statistics and trends. The report includes key statistics such as global and regional subscriptions; mobile services revenue; ARPU; CAPEX and churn. It also includes a global overview of handset, smartphone and touchscreen tablet trends and statistics. It provides insights into the key drivers and challenges facing the industry in 2013 and contains unique insights into regional developments, written by BuddeComm's Senior Analysts.
The global mobile sector is being driven by a rapidly changing market led by consumer demand, handset saturation and the demand for faster-speed technologies. Competition in the industry is driving the market to a lower dollar value return on a user basis. This is being compensated by more data use on a variety of mobile devices and growth in the emerging machine-to-machine (M2M) market.
With the mobile handset market being driven by smartphone uptake; both mobile broadband and the use of over-the-top applications is increasing. This in turn is depriving the mobile network operators from their traditional income streams. Mobile voice calls have now reached their peak and will start a slight level of ongoing decrease over coming years.
It has become acknowledged that the amount of spectrum needed to satisfy people's demand from mobile phones, tablets and soon a range of other smart devices is going to be limitless. Mobile carriers are scrambling for spectrum, but it is already known that the spectrum that will become available from the digital dividend (i.e. reuse of broadcast spectrum) will not be enough.
The mobile industry has already fallen behind in delivering the capacity needed today, let alone coping with the enormous growth ahead; and this situation will deteriorate before it improves. A major concern is that there is no clear industry road map for the future. There is some clarity in relation to the backhaul technologies, but the end-user access problem is still far from reaching a resolution.
All of these developments will eventually lead to a structural separation between the infrastructure and the services. Once operators start to think along these structurally separated business models, solutions to the mobile infrastructure crisis will become much easier to realise.
In the interim, it is important for the industry to focus back on improving the customer experience. This is becoming increasingly important to service differentiation and retaining customers in this competitive and economic environment is challenging. Bearing in mind that the cost of acquiring customers is expensive; reducing churn rates can offer significant savings to telcos.
In addition, lowering roaming charges also encourages goodwill at both a regulatory and consumer level and lessens the chance of bill-shock. To improve the customer experience it is essential that the service and available data information is of the highest possible quality and real-time processing developments can assist with this. There is currently a lack of high customer expectation in telecoms market as a whole - and much can be down to improve this situation.
BuddeComm's new report, Global Mobile Communications - Statistics, Trends and Regional Insights, provides important insights into the worldwide mobile communications industry and includes trends, analyses, statistics and unique regional insights for North America, Europe, Latin America, Middle East, Africa and Asia Pacific. The report provides a valuable overview of the global mobile communications industry including key statistics such as global and regional subscriptions; mobile services revenue; ARPU; CAPEX and churn. It also includes a global overview of handset, smartphone and touchscreen tablet trends and statistics. It provides insights into the key drivers and challenges facing the industry in 2013. Please note: Mobile broadband is covered in detail in a separate annual publication.
Data in this report is the latest available at the time of preparation and may not be for the current year