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Global Mobile Communications - Statistics, Trends and Regional Insights

Abstract

Publication Overview

This annual report offers a wealth of information on the global mobile sector and is a valuable resource of insights, examples, statistics and trends. The report includes key statistics such as global and regional subscriptions; mobile services revenue; ARPU; CAPEX and churn. It also includes a global overview of handset, smartphone and touchscreen tablet trends and statistics. It provides insights into the key drivers and challenges facing the industry in 2013 and contains unique insights into regional developments, written by BuddeComm's Senior Analysts.

Subjects covered include:

  • Insights into key drivers and challenges in 2013;
  • Key global mobile industry statistics;
  • Global mobile smartphone, handset and touchscreen statistics and trends;
  • Insights into mobile spectrum issues;
  • Insights into the importance of managing customer expectation;
  • Regional overviews for North America, Latin America, Europe, Middle East, Africa and Asia Pacific.

Executive Summary

Smart phone uptake driving industry growth

The global mobile sector is being driven by a rapidly changing market led by consumer demand, handset saturation and the demand for faster-speed technologies. Competition in the industry is driving the market to a lower dollar value return on a user basis. This is being compensated by more data use on a variety of mobile devices and growth in the emerging machine-to-machine (M2M) market.

With the mobile handset market being driven by smartphone uptake; both mobile broadband and the use of over-the-top applications is increasing. This in turn is depriving the mobile network operators from their traditional income streams. Mobile voice calls have now reached their peak and will start a slight level of ongoing decrease over coming years.

It has become acknowledged that the amount of spectrum needed to satisfy people's demand from mobile phones, tablets and soon a range of other smart devices is going to be limitless. Mobile carriers are scrambling for spectrum, but it is already known that the spectrum that will become available from the digital dividend (i.e. reuse of broadcast spectrum) will not be enough.

The mobile industry has already fallen behind in delivering the capacity needed today, let alone coping with the enormous growth ahead; and this situation will deteriorate before it improves. A major concern is that there is no clear industry road map for the future. There is some clarity in relation to the backhaul technologies, but the end-user access problem is still far from reaching a resolution.

All of these developments will eventually lead to a structural separation between the infrastructure and the services. Once operators start to think along these structurally separated business models, solutions to the mobile infrastructure crisis will become much easier to realise.

In the interim, it is important for the industry to focus back on improving the customer experience. This is becoming increasingly important to service differentiation and retaining customers in this competitive and economic environment is challenging. Bearing in mind that the cost of acquiring customers is expensive; reducing churn rates can offer significant savings to telcos.

In addition, lowering roaming charges also encourages goodwill at both a regulatory and consumer level and lessens the chance of bill-shock. To improve the customer experience it is essential that the service and available data information is of the highest possible quality and real-time processing developments can assist with this. There is currently a lack of high customer expectation in telecoms market as a whole - and much can be down to improve this situation.

BuddeComm's new report, Global Mobile Communications - Statistics, Trends and Regional Insights, provides important insights into the worldwide mobile communications industry and includes trends, analyses, statistics and unique regional insights for North America, Europe, Latin America, Middle East, Africa and Asia Pacific. The report provides a valuable overview of the global mobile communications industry including key statistics such as global and regional subscriptions; mobile services revenue; ARPU; CAPEX and churn. It also includes a global overview of handset, smartphone and touchscreen tablet trends and statistics. It provides insights into the key drivers and challenges facing the industry in 2013. Please note: Mobile broadband is covered in detail in a separate annual publication.

Examples of key insights:

  • Mobile subscriptions (including multiple subscriptions) are expected to reach around 6.9 billion in 2013 - with the market share of consumers using smart phones to also reach around 18%, the equivalent of around 1.3 billion users. There is still much potential growth ahead for smart phone uptake.
  • Despite its phenomenal growth - which will continue for many years to come - the smartphone is set to eventually become a utility product.
  • The difference between the fixed and the mobile network will become increasingly blurred, with mobile handsets simply being devices wirelessly connected to the fixed network. These developments will stimulate Fixed-Mobile Conversion (FMC).
  • Regulatory interventions are driving the continuing decline of Mobile Termination Rates (MTR) around the world, which have been in decline since at least 2005.
  • It is expected that 2013 and 2014 will see a positive growth in mobile infrastructure spend as carriers are forced to upgrade and deploy new networks to cope with demand.
  • By 2017 around 45% of mobile traffic is expected to be offloaded from Wi-Fi or fixed.
  • The top mobile operator worldwide in terms of connections is China Mobile, followed by Vodafone Group.
  • The costs of acquiring a customer have grown along with the increase in smart phone uptake. Subsidising handsets is an expensive exercise and it is has become even more important for the telcos to retain the customer once they are on board.
  • Roughly 80% of Latin America and the Caribbean's (LAC) mobile market is served by five multinational operators: América Móvil, Telefónica, Telecom Italia, Millicom, and Digicel. América Móvil is the leader, followed by Telefónica. Between them, these two operators serve 61% of the region's mobile subscribers.
  • Smartphone adoption rising sharply in Africa.
  • In Australia smart device penetration exceeds 90% for GenY users.
  • Mobile markets in Asia continued to experience strong growth during 2012 and into 2013, despite many countries in the region having subscriber penetrations of over 150%.
  • Lagging growth, regulatory pressure to reduce rates and a focus on mobile broadband and operational inefficiencies point to a maturing Middle East market.
  • European MNOs at forefront of VoLTE developments.
  • LTE networks in Europe to benefit from spectrum releases.
  • The wireless market in North America has benefited from the region's gradual economic recovery in recent quarters.

Data in this report is the latest available at the time of preparation and may not be for the current year

Table of Contents

1. Global Mobile - Key drivers and Challenges in 2013

  • 1.1 Analysis of an industry in Transition and the Spectrum Crunch
    • 1.1.1 Introduction
    • 1.1.2 Mobile infrastructure becomes a fibre feed-in
    • 1.1.3 Industry consolidation is a must
    • 1.1.4 Mobile broadband: killer app for FttH
    • 1.1.5 Mobile infrastructure running out of steam
    • 1.1.6 Case study: Europe
    • 1.1.7 Brief case study: Africa
    • 1.1.8 Conclusion

2. Global Mobile - Key Statistics

  • 2.1 Key Mobile Communication Statistics
    • 2.1.1 Global market summary
    • 2.1.2 Global mobile subscriptions
    • 2.1.3 Global mobile capital expenditure (CAPEX)
    • 2.1.4 Global mobile service revenue
    • 2.1.5 Leading carriers
    • 2.1.6 Future directions

3. Global Mobile - Handsets, Smartphone and Touchscreen Tablets Trends and Satistics

  • 3.1 Key Mobile Smartphone, Tablet and Handset Statistics and Insights
    • 3.1.1 The future of the smartphone market
    • 3.1.2 Historical handset market growth
    • 3.1.3 Global mobile handset statistics and forecasts
    • 3.1.4 Touchscreen tablets
    • 3.1.5 Industry observations
    • 3.1.6 Safety and security issues

4. Global Mobile - Focus on the Customer

  • 4.1 Customer experience a key to success
    • 4.1.1 Introduction: global telecoms market
    • 4.1.2 Insights into global mobile churn
    • 4.1.3 Case study - Orange
    • 4.1.4 Customer experience key to the future of the retail market
    • 4.1.5 Insights in global mobile ARPU
    • 4.1.6 Insights into global mobile termination
    • 4.1.7 Insights into global mobile roaming
    • 4.1.8 The retail market needs to lift its game
    • 4.1.9 Solution: high quality data and analytics
    • 4.1.10 Contextual intelligence
    • 4.1.11 Data analytic application examples
    • 4.1.12 Business understands need for real-time processing

5. Regional Overviews

  • 5.1 North America
    • 5.1.1 Market overview
    • 5.1.2 Wireless statistics
    • 5.1.3 Spectrum developments
    • 5.1.4 Key market drivers
    • 5.1.5 Smartphone market
  • 5.2 Latin America
    • 5.2.1 Overview
    • 5.2.2 Mobile statistics
    • 5.2.3 Mobile technologies
    • 5.2.4 Major mobile operators in Latin America
    • 5.2.5 Mobile voice services in Latin America
    • 5.2.6 Mobile Messaging
  • 5.3 Europe
    • 5.3.1 Market overview
    • 5.3.2 Industry problems to address
    • 5.3.3 Key trends
    • 5.3.4 Mobile statistics
    • 5.3.5 Spectrum developments
    • 5.3.6 Key market drivers
  • 5.4 Africa
    • 5.4.1 Market overview
    • 5.4.2 Mobile Statistics
    • 5.4.3 Pan-African mobile operators
    • 5.4.4 Mobile Virtual Network Operators (MVNO)
    • 5.4.5 Mobile number portability (MNP), churn
    • 5.4.6 Fixed-mobile convergence
    • 5.4.7 Mobile handsets, smartphones
    • 5.4.8 Community phones
    • 5.4.9 Prepaid cards
    • 5.4.10 Call tariffs
    • 5.4.11 Average Revenue per User (ARPU)
    • 5.4.12 Mobile data services
    • 5.4.13 3G and 4G (LTE)
    • 5.4.14 Mobile money transfer, m-banking
    • 5.4.15 Market forecasts
  • 5.5 Middle East
    • 5.5.1 Overview
    • 5.5.2 Mobile statistics
    • 5.5.3 Market trends
  • 5.6 Asia
    • 5.6.1 Market overview
  • 5.7 Pacific Region
    • 5.7.1 Australia
    • 5.7.2 New Zealand
  • Table 1 - Global mobile capital expenditure (CAPEX) - 2010 - 2013
  • Table 2 - Number of public WiFi hotspots worldwide - 2010 - 2016
  • Table 3 - Global mobile subscriptions and annual change - 2000 - 2013
  • Table 4 - Mobile subscribers by region - 2005 - 2012
  • Table 5 - Global mobile capital expenditure (CAPEX) - 2010 - 2013
  • Table 6 - Global mobile services revenue - 2012; 2013; 2016
  • Table 7 - Global top 20 mobile operators by connections - Q2 2012
  • Table 8 - Global top 11 wireless carriers by revenue and subscribers - 2010; 2011
  • Table 9 -Global overall mobile handset sales - 2004 - 2014
  • Table 10 -Global overall mobile handset sales by quarter - 2009 - Q2 2012
  • Table 11 - Global mobile handset revenue - 2010 - 2014
  • Table 12 - Regional mobile handset sales market share - 2011
  • Table 13 - Handset supplier global market shares -2007; 2009; 2011; Q3 2012
  • Table 14 - Global smart phone supplier market share - 2012
  • Table 15 - Global smart phone operating system market share - 2010; 2011; 2012
  • Table 16 - Global smart phone share of handset market - 2009 - 2012
  • Table 17 -Global smart phone mobile device sales by quarter - Q2 2009 - Q2 2012
  • Table 18 - Global touchscreen tablet vendor market share - top 5 - Q4 2012
  • Exhibit 7 - Examples of Touchscreen Tablets
  • Table 19 - Global touchscreen tablet operating system market share - Q2 2010; Q4 2011; Q3 2012
  • Table 20 - Global touchscreen tablet sales - 2010 - 2013; 2016
  • Table 21 - Global telecom statistics at a glance - 2013
  • Table 22 - Orange mobile customer churn - 2003 - 2011
  • Table 23 - Orange mobile customer acquisition costs - 2007 - 2011
  • Table 24 - Global average mobile monthly ARPU - 2005 - 2013
  • Table 25 - India - mobile ARPU by technology, prepaid/postpaid/blended - March 2012
  • Table 26 - India - mobile ARPU (GSM and CDMA) - 2005 - 2012
  • Table 27 - India - mobile services revenue - 1996 - 2012
  • Table 28 - New Zealand - Telecom and Vodafone network termination rates - 2009 - 2014
  • Table 29 - Global average Mobile Termination Rates - 2009; 2011; 2013
  • Table 30 - Examples of Mobile Termination rates by region
  • Table 31 -Global mobile roaming revenue - 2000; 2012; 2018
  • Table 32 - US mobile market revenue, ARPU - 2000 - 2012
  • Table 33 - US mobile subscribers by major operator - 2002 - 2012
  • Table 34 - US mobile traffic - 2008 - 2012
  • Table 35 - Canada wireless subscribers and annual change - 2000 - 2014
  • Table 36 - Canada wireless subscribers by major provider - 2004 - 2012
  • Table 37 - Canada wireless operator market share of subscribers - 2010 - 2011
  • Table 38 - Canada wireless industry revenue by service type - 2002 - 2012
  • Table 39 - USA - M2M connections - 2009 - 2016
  • Table 40 - USA - Handset market share by manufacturer - 2011 - 2012
  • Table 41 - USA - Handset sales by manufacturer - 2011 - 2012
  • Table 42 - USA - Handset market share by platform - 2012
  • Table 43 - LAC - mobile subscribers and penetration - 1998 - 2012
  • Table 44 - LAC - mobile subscribers and penetration by country - 2010 - 2012
  • Table 45 - Latin America - Major mobile operators - subscribers and market share - 2010 - 2012
  • Table 46 - Argentina - mobile subscribers and penetration - 1998 - 2012
  • Table 47 - Argentina - mobile operators' market share - 1999 - 2012
  • Table 48 - Argentina - evolution of mobile ARPU by operator - 2008 - 2011
  • Table 49 - Brazil - mobile subscribers and penetration rate - 1997-2012
  • Table 50 - Brazil - mobile operators' market share - 2002 - 2012
  • Table 51 - Brazil - evolution of mobile ARPU by major operator - 2008 - 2011
  • Table 52 - Colombia - mobile subscribers and penetration rate - 1997 - 2012
  • Table 53 - Colombia - market share of mobile operators - 2001 - 2012
  • Table 54 - Colombia - evolution of mobile ARPU by operator - 2008 - 2011
  • Table 55 - Mexico - mobile subscribers and penetration rate - 2000 - 2012
  • Table 56 - Mexico - mobile market share by major operator - 2001 - 2012
  • Table 57 - Mexico - Telcel churn, monthly minutes of use and ARPU - 2008 - 2012
  • Table 58 - LAC's major mobile operators - subscribers and market share - 2010 - 2012
  • Table 59 - América Móvil - subscribers in the LAC region - 2010 - 2012
  • Table 60 - Telefónica - subscribers in the LAC region - 2010 - 2012
  • Table 61 - Telecom Italia - subscribers in the LAC region - 2010 - 2012
  • Table 62 - Millicom International Cellular - subscribers in the LAC region - 2010 - 2012
  • Table 63 - Brazil - mobile prepaid/postpaid ratio - 2002 - 2012
  • Table 64 - Venezuela - SMS messages sent - 2002 - 2012
  • Table 65 - Europe - Mobile voice revenue as proportion to total - 2006 - 2014
  • Table 66 - Annualised European voice and data market annual growth - 2006 - 2012
  • Table 67 - Mobile voice market Europe in minutes - 2000; 2005; 2010; 2012
  • Table 68 - Europe - Mobile and fixed voice traffic (% of total) - 2005 - 2013
  • Table 69 - Europe - Mobile and fixed voice traffic (volume) - 2005 - 2013
  • Table 70 - Average ARPU (€) by country in select European countries - 2007 -2011
  • Table 71 - Europe - Data as proportion of total mobile revenue -2008 - 2011
  • Table 72 - Europe - SIM penetration by country - 2009 - 2012
  • Table 73 - Europe - Mobile phone household penetration by country - 2012 (e)
  • Table 74 - EU mobile subscribers and penetration rate - 2004 - 2013
  • Table 75 - African mobile subscriber growth and penetration - 1998 - 2012
  • Table 76 - Top 10 African countries by subscribers - September 2012
  • Table 77 - Top 10 African countries by annual growth - September 2012
  • Table 78 - MTN mobile ARPU in 16 African markets - 2012 (Q3)
  • Table 1 - Mobile subscribers, annual change and penetration in the Middle East - 2012
  • Table 79 - Mobile subscriber growth in Asia - 1990; 1995; 2000 - 2013
  • Table 80 - Top 10 mobile markets in Asia - ranked by subscribers - 2009 - 2012
  • Table 81 - Singapore - mobile subscribers - 2G and 3G, prepaid and postpaid - September 2012
  • Table 82 - Mobile subscriber overview by mobile network operator carrier in Australia - 2012
  • Table 83 - Mobile subscribers by network operator in New Zealand - 2011 - 2013
  • Table 84 - Price comparison of prepaid services by operator in New Zealand - 2013
  • Chart 1 - Global mobile subscriptions - 2000 - 2013
  • Chart 2 - Global top 11 wireless carriers by subscribers - 2010; 2011
  • Chart 3 - Orange mobile customer acquisition costs - 2007 - 2011
  • Chart 4 - India - mobile ARPU (GSM and CDMA) - 2005-2012
  • Chart 5 - Canada wireless subscribers and annual change - 2000 - 2014
  • Chart 6 - Canada wireless subscribers by major provider - 2004 - 2012
  • Chart 7 - Argentina - mobile market share at a glance - 2011
  • Chart 8 - Brazil - mobile market share at a glance - 2011
  • Chart 9 - Colombia - mobile subscribers - market evolution at a glance - 2003 - 2012
  • Chart 10 - Mexico - mobile subscribers - market evolution at a glance - 2003 - 2012
  • Chart 11 - Europe - Mobile and fixed voice traffic (% of total) - 2005 - 2013
  • Chart 12 - Vodacom South Africa smartphone vs. dongle users - 2006 - 2012
  • Chart 13 - Overview of mobile subscriber market share by operator in Australia - 2012
  • Chart 14 - Overview of mobile market revenue share by operator in Australia - 2012
  • Chart 15 - Overview of mobile subscribers per major operator in New Zealand - 2009 - 2013
  • Exhibit 1 - US mobile data growth emphasising the need for non-spectrum solutions
  • Exhibit 2 - Status of UMTS900 commercial network (3G) in Europe - 2012
  • Exhibit 3 - UMTS900 commercial network operators (3G) in Europe - 2012
  • Exhibit 4 - Handset prices in decline
  • Exhibit 5 - Open Handset Alliance
  • Exhibit 6 - Spotlight on Nokia and smart phone sector
  • Exhibit 8 - Carrier attributes churn to poor network coverage
  • Exhibit 9 - Bundling services in Europe
  • Exhibit 10 - Real-time processing
  • Exhibit 11 - Key characteristics of contextual intelligence in customer service
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