This report analyzes the intersection of the entertainment world with human
health and well being. It defines this unique industry sector with highlights
of its value chain, major players, and various business models. It also
analyzes major types of hardware and services and focuses on games, mobile
apps, and new-generation fitness products and platforms. The report concludes
with forecasts of market growth by users and end-user revenues.
"Health entertainment is a perfect example of technology's imprint on the
science of human behavioral changes," said Harry Wang, Director of Mobile &
Health Research at Parks Associates. "Technology, in the form of attractive
hardware and easy-to-use software and applications, is gradually re-inventing
patient engagement models and making self-care less dreadful to most patients."