Global Information Inc. would like to present a new market research report, "TV Everywhere: Growth, Solutions, and Strategies: 2nd Edition - North America" by Parks Associates.
Consumers are very responsive to TV Everywhere services. These solutions routinely score high in interest, leading providers to hope such services will give them an edge in the competition to win subscribers.
According to Brett Sappington, Director of Research, "The speed and complexity of the TV Everywhere deployments in North America over the past two years have been amazing." He added, "Cable, telco, and satellite operators have moved quickly to counter the threat of online video and to stake their claim as the top providers of consumer video services. While these services were implemented with the objective of improving customer retention, strategies are now shifting to alternative business models. The next year will be crucial as operators refine their priorities and offerings."
The new report examines the development of TV Everywhere services in North America. It illustrates the growth in the availability of services to consumers due to an increase in the number of operator deployments. It includes an analysis of current operator strategies and emerging technological solutions. The report also forecasts the growth of operator offerings throughout North America as well as the implications of current TV Everywhere trends.