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The Market for Home Control and Security Systems

The Market for Home Control and Security Systems analyzes consumer demand for IP-enabled home systems, including security, home control, and energy management systems. It draws from multiple surveys to highlight trends and consumer preferences on feature sets and pricing.

“The Market for Home Control and Security Systems will help new players in the space formulate their market strategy and help established players assess their new competitors and formulate an effective response.” - John Barrett, Director, Consumer Analytics, Parks Associates.

Willingness to Purchase Home Security & Home Control Equipment
(U.S. Broadband Households)

© 2012 Park Associates

Parks Associates' Connected Home Systems & Services research service analyzes the market for home management systems and services, including security, energy, and controls.

Table of Contents

The Market for Home Control and Security Systems

  • About the Research
  • Previous Research
  • Key Findings
  • Recommendations

Trending Data & Overview

  • Use of a Home Security System (2010 vs. 2012)
  • Ownership of Home Security System (Q1/12)
  • Professional-monitoring Security Service Subscription (2010 vs. 2012)
  • Professional-monitoring Security Service Provider (2011-2012)
  • Home Security Features (Q1/12)
  • Ownership of Home Control System (Q1/12)
  • Home Control System (Q1/12)
  • Likelihood to Recommend Home Control system: NPS Score (Q1/12)
  • Ownership of a Second Home (2010-2012)
  • Second Home Systems by Second Home Usage (Q1/12)
  • Second Home Systems vs. Primary Home Systems (Q1/12)

Home Control System Adoption

  • Home Control System by Age (Q1/12)
  • Home Control System by Income (Q1/12)
  • Home Control System by Home Size (Q1/12)
  • Primary Home Control System by Home Ownership & Type of Neighborhood (Q1/12)
  • Home Control System by Residence Type (Q1/12)
  • Installation of Home Control System (Q1/12)
  • Satisfaction with Installation Process by Installer(Q1/12)
  • NPS Score for Primary Home Control System by Satisfaction with Installation Process (Q1/12)
  • NPS Score for Primary Home Control System by # of Features Adopted (Q1/12)

Home Security System Adoption

  • Home Security System by Age (Q1/12)
  • Home Security System by Income (Q1/12)
  • Primary Home Security System by Home Ownership/Region (Q1/12)
  • Home Security System by Residence Type (Q1/12)
  • Home Security System by Home Size (Q1/12)
  • Primary Home Security Feature by Income (Q1/12)
  • Important Home Security Features (Q1/12)

Demand for Home Systems and Features

  • Purchase Intention for Additional Equipment by Home Size (Q1/12)
  • Purchase Intention for Additional Equipment by Number of Home Control Features Adopted (Q1/12)
  • Likelihood of Purchasing Equipment and Paying Service Fee for Home Monitoring System (Q2/12)
  • Home Monitoring Service Intenders by Age/Home Size (Q1/12)
  • Estimated First-Year Revenue (Q1/12)
  • Estimated Revenue in 5 Years (Q1/12)
  • Most Desired Capabilities for Home Monitoring and Management System (Q2/12)
  • Important Features by Intended Service Subscriber (Q1/12)
  • Willingness to Purchase Home Security & Home Control Equipment (Q2/12)
  • Estimated Average Revenue by Device (Q1/12)
  • Revenue Contribution by Device (Q1/12)
  • Interest in Home Control from Mobile Phones (Q1/12)
  • Top Desired Home Security Features (Q1/12)
  • Home Installation in the Next 12 Months (Q1/12)
  • Appeal of New Broadband Services (Q2/12)

Opportunities for Pay-TV Operators

  • Home System Adoption by Pay-TV Service Provider (Q1/12)
  • Home Control Feature: U-Verse vs. FiOS TV (Q1/12)
  • Home System Installation Plans by Pay-TV Service Provider (Q1/12)

Appendix - Demographic/Technographic Profiles

  • Second Home Ownership by Demographics
  • Primary Home Connected Systems by Demographics/ Technographics
  • Second Home Connected Systems by Demographics/ Technographics
  • Interest in Primary Home Control From Mobile Phone by Demographics/Technographics
  • Interest in Second Home Control From Mobile Phone by Demographics/Technographics
  • Primary Home Installation Over the Next 12 Months by Demographics/Technographics
  • Second Home Installation Over the Next 12 Months by Demographics/Technographics

Appendix - Market Overview for Pay-TV and Internet Service Providers

  • Home System Adoption by Pay-TV Service Provider
  • Home System Adoption by Internet Service Provider
  • Home Control Features by Pay-TV Service Provider
  • Home Control Features by Internet Service Provider
  • Home Security Features by Pay-TV Service Provider
  • Home Security Features by Internet Service Provider
  • Important Home Security Features by Pay-TV Service Provider
  • Important Home Security Features by Internet Service Provider
  • Interest in Home Control From Mobile Phone by Pay-TV Service Provider
  • Interest in Home Control From Mobile Phone by Internet Service Provider
  • Top Desired Home Security Features by Pay-TV Service Provider
  • Top Desired Home Security Features by Internet Service Provider
  • Future Home System Installation by Pay-TV Service Provider
  • Future Home System Installation by Internet Service Provider
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