Social Media & User-Generated Content

Social Media & User-Generated Content published by Parks Associates in February, 2009. This report consists of 92 Pages and the price starts from US $ 3000.

Introduction

Abstract

This report analyzes the social media market. It defines the market and outlines current initiatives to monetize it. It also presents alternative business models and profiles technology vendors who can facilitate them. The report also provides market forecasts for social networking through 2013.

“Social media can be an extremely profitable market for advertisers and media companies,” said Anton Denissov, a digital media analyst with Parks Associates. “However, it is radically different from traditional media and would require new and unique business models to monetize the market successfully.”

Table of Contents

The Bottom Line

1.0 Methodology and Scope

• 1.1 Sources of Data
• 1.2 Consumer Data
• 1.3 Scope of the Report
  • 1.3.1 Defining Social Media
  • 1.3.2 Scope of the Report

2.0 Current Status of the Social Media Market

• 2.1 Market Overview
• 2.2 Market Evolution and Trends
  • 2.2.1 United States
  • 2.2.2 Western Europe
• 2.3 Growth Prospects for Social Media Market
• 2.4 Market Drivers and Inhibitors

3.0 Analysis of the Social Media Value Chain

• 3.1 Social Networks
  • 3.1.1 General Purpose Sites
  • 3.1.2 Specialized Sites
• 3.2 Video-sharing Sites
• 3.3 Applications

4.0 Consumers and Social Media

• 4.1 Creators vs. Consumers
• 4.2 Social Media Transcends Platforms

5.0 Analysis of the Social Media Business Models

• 5.1 Ad-Supported Model
• 5.2 Pay Models
  • 5.2.1 Transactional
  • 5.2.2 E-commerce
  • 5.2.3 Subscription
  • 5.2.4 Optimal Business Model for Social Media

6.0 U.S. Social Networks User and Ad Revenue Forecast

• 6.1 Methodology and Assumptions
  • 6.1.1 Social Network Users
  • 6.1.2 Social Network Advertising Revenue
• 6.2 U.S. Social Network User Forecast
• 6.3 U.S. Social Network Ad Revenue Forecast

7.0 Recommendations

• 7.1 Advertisers
• 7.2 Publishers
• 7.3 CE Manufacturers

Resource Book

• 1.1 Consumer Demographics and Usage Trends
• 1.2 Social Networking and Demand for Devices and Features
• 1.3 Social Media Consumption and Trends in Western Europe

• 2.1 MySpace
• 2.2 Facebook Inc.
• 2.3 YouTube, Inc.
• 2.4 Veoh Networks, Inc.
• 2.5 Metacafe
• 2.6 Dogster Inc.
• 2.7 TurnHere
• 2.8 Bunchball
• 2.9 Slide, Inc.
• 2.10 Wetpaint.com, Inc.

Figures

• Social Media Platforms
• Definitions of the Social Media Platforms
• Monthly Social Media Activities (2007-2008)
• Top 3 Activities on a Social Network Site
• Consumers Use Web for Product Research
• Comparing Social Media with Traditional Media
• Ad Placement Heat Map
• Evolution of the Social Media Market
• Social Media Consumption - Beyond 24 Year Olds
• Social Media Consumption in Europe
• Blogging in Europe
• Social Network Sites Use in Europe
• Monthly Internet Audiences
• Media Sharers (by Age)
• Social Media Market Drivers and Inhibitors
• Social Media Value Chain
• Comparing Social Networks
• Comparing Video-sharing Sites
• Daily Consumption of Social Media among 25 to 34 Year Olds
• Creators vs. Consumers of Social Media
• Social Media Activities on a Mobile Phone
• Appeal of Social Media Features on a Mobile Phone
• Interest in Social Media Features on a TV
• U.S. Monthly Social Network User Forecast Methodology
• U.S. Online Advertising Spend ($Bil.) 2000 - 2013
• U.S. Social Network Ad Revenue Forecast Methodology
• Total Monthly U.S. Social Network Users (Mil.) 2008-2013
• U.S. Online and Social Networking Advertising Spend ($ Mil.) 2008-2013
• Consumer Internet Activities
• Monthly Internet Activities by Gender
• Monthly Internet Activities by Age
• Media Sharing Habits by Gender
• Media Sharing Habits by Age
• Interest in Belonging to Themed Social Networks
• Online Affiliation Interest by Age
• Consumer Preference for Social Network Experience
• Social Media Activity on the Mobile Phone
• Mobile Entertainment by Age
• Consumer Interest in Social Features on TV by Age
• CE Purchases
• Mobile Phone Purchases
• Consumer Interest in Camera Features
• Willingness to Pay for Desired Camera Features
• Most Appealing Features on a Mobile Phone
• Consumer Interest in TV Features
• Willingness to Pay for Desired TV Features
• Concurrent Consumer Activities by Country
• Activities Concurrent with Watching TV by Country
• Online Social Activity by Country
• Using Multiple Social Networks by Country

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