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Market Research Report

Mobile Imaging: Platforms, Solutions and Services

Published by Parks Associates
Published December, 2008 Product code 63878
Content info 72 Pages
Price
US $ 3000 PDF by E-mail (Single User License)


Mobile Imaging: Platforms, Solutions and Services published by Parks Associates in December, 2008. This report consists of 72 Pages and the price starts from US $ 3000.

Introduction

Abstract

SYNOPSIS

This report examines the technologies and applications for image capturing, organizing, editing, archiving, printing, and sharing on mobile phones. It draws on Parks Associates' extensive consumer research on mobile multimedia trends and highlights monetization opportunities for handset makers and mobile carriers.

“More than fifty percent of mobile phone users have a built-in camera feature on their handsets, but only a fraction use it frequently,” said Harry Wang, Director, Health & Mobile Product Research, Parks Associates. “This mainstream feature has yet to bring significant revenues to mobile operators, and handset makers' interest in camera feature upgrade is low. Operators should consider combining imaging applications with other mobile solutions, such as GPS and social networking, to enable value-added services that truly matter to consumers.”

Table of Contents

The Bottom Line

1.0 Notes on Methodology

  • 1.1 Methodology
  • 1.2 Scope of Report

2.0 Camera Phone Adoption and Usage

  • 2.1 Adoption Trends
  • 2.2 Consumer Usage and Perception
  • 2.3 Camera Phone Shipment Forecasts

3.0 Trends in Mobile Imaging Technologies

  • 3.1 Image Capturing Technology
  • 3.2 Image Editing and Organizing
  • 3.3 Transferring and Sharing
  • 3.4 Mobile Printing Innovations

4.0 Experience-driven Mobile Imaging Applications

  • 4.1 Document Scanning and Sharing
  • 4.2 Mobile Barcode Scanning
  • 4.3 Photo Sharing and Social Networking
  • 4.4 Mobile Marketing
  • 4.5 Apple' s App Store and Google' s Android Market

5.0 Forecasts and Implications

  • 5.1 Market Implications for Handset Makers
  • 5.2 Market Implications for Mobile Operators
  • 5.3 Market Forecasts

Resource Book

1.0 Consumer Data

2.0 Company Profiles

  • 2.1 Evernote
  • 2.2 Exclaim
  • 2.3 Juice Wireless
  • 2.4 LogoVision Wireless/Movidity
  • 2.5 NeoMedia Technologies
  • 2.6 Ontela
  • 2.7 RealEyes3D/Qipit
  • 2.8 Scalado AB
  • 2.9 Scanbuy
  • 2.10 scanR
  • 2.11 ShoZu
  • 2.12 Snaptell
  • 2.13 Snapture Labs LLC
  • 2.14 SozoTek, Inc.
  • 2.15 WiMEME
  • 2.16 ZINK Imaging

Figures

  • Rising Camera Phone Ownership in U.S. Households
  • High-end Mobile Phones Become High-megapixel Cameras
  • U.S. Consumer Camera Phone Usage
  • Mobile Printing Behavioral Barriers
  • Mobile Social Networking Users and Camera Phone Usage Frequencies
  • Camera Phone Unit Sales and Penetration Forecast: U.S. Market
  • Forecast of Camera Phone Sales by Camera Quality: U.S. Market
  • High-megapixel Image-sensor Unit Shipments: OmniVision
  • Major Image-sensor Vendors and Their Technology
  • Mobile Image Editing and Organizing Software Providers
  • Low Use/Interest in Mobile Data Services Hinder Mobile Imaging Applications
  • Mobile Printing Applications
  • Mobile Document Scanner Applications
  • Type of Barcodes Recognized by Mobile Barcode-scanning Software
  • Mobile Barcode Scanning Solution Providers
  • Mobile Photo-sharing and Social-networking Service Providers
  • Forecast of Camera Phone Owners: U.S. Market
  • Forecast of the Number of Mobile Photos Taken: U.S. Market
  • Projected Number of Mobile Photos Printed: U.S. Market
  • Projected Revenues from Direct Mobile Imaging Application Sales: U.S. Market
  • Feature Penetration On Mobile Phones
  • Camera Phone Users' Age
  • Camera Phone Users' Gender
  • Camera Phone Users Marital Status
  • Age Comparison: General Users Vs. Users with Social Network Access
  • Gender Comparison: General Users Vs. Users with Social Network Access
  • Attending College: General Users Vs. Users with Social Network Access
  • Marital Status: General Users Vs. Users with Social Network Access
  • Camera Phone User Habits: Frequency of Taking and Printing Photos
  • Comparison on Number of Photos Taken: Camera Phone, Digital Camera, and Film Camera
  • Home Printing Methods: Camera Phone Users
  • Comparison on Number of Photos Printed: Camera Phone, Digital Camera, and Film Camera
  • Reasons for Not Printing: Camera Phone Users Who Do Not Print (1)
  • Reasons for Not Printing: Camera Phone Users Who Do Not Print (2)
  • Camera Phone Users: Frequency of Recording Videos
  • Camera Phone Users: Frequency of Transferring Photos
  • Comparison on Frequency of Taking Pictures: General Users Vs. Users with Social Network Access
  • Camera Phone Users with Social Network Access: Frequency of Taking, Transferring, and Sending Photos from the Phone
  • Comparison on Frequency of Transferring Photos: Camera Phone Users with Social Network Access Vs. with Ability to Browse Internet
  • Summary Table: Technologies Offered by Profiled Companies
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