Mobile Advertising: Analysis & Forecasts

Mobile Advertising: Analysis & Forecasts published by Parks Associates in May, 2009. This report consists of 63 Pages and the price starts from US $ 3000.

Introduction

Abstract

This report examines the current mobile advertising market specific to advertisements delivered via cell phone. The report provides a market overview, highlights the major players, and details mobile ad types, placement, and costs while providing mobile advertising revenue forecasts and recommendations for future success.

“Mobile advertising is poised to take full advantage of opportunities presented by the diffusion of advanced devices such as the smartphone,” said Heather Way, research analyst, Parks Associates. “Alongside smartphone proliferation, subscriber growth to 3G network data plans will further accelerate the advancement of mobile advertising in the U.S. and abroad. Advertisers will begin to incorporate mobile into their overall media campaigns as the advertising medium matures into a viable marketing tool.”

1.0 Report Summary

• 1.1 Research Approach
  • 1.1.1 Source of Data
  • 1.1.2 Glossary of Terms
• 1.2 Report Focus

2.0 Market Overview of Mobile Advertising on the Cell Phone

• 2.1 Current Market Overview
  • 2.1.1 Mobile Advertising Ecosystem
• 2.2 Major Players in Mobile Advertising
  • 2.2.1 Advertisers and Advertising Agencies
  • 2.2.2 Mobile Ad Networks and Ad Servers
  • 2.2.3 Mobile Content Providers, Application Developers, and Content Enablers
  • 2.2.4 Mobile Operators/Carriers
  • 2.2.5 Mobile Phone Consumer

3.0 From Advertiser to Mobile Phone Consumer

• 3.1 Mobile Ad Types, Pricing Models, Cost Ranges, and Metrics
• 3.2 Mobile Consumer Ad Recall
• 3.3 Mobile Advertising Experimentation

4.0 Implications and Recommendations

• 4.1 Drivers and Inhibitors
• 4.2 Recommendations

5.0 Mobile Advertising Revenue Forecast

• 5.1 Forecast Methodology
• 5.2 Forecast Assumptions and Data

• Mobile Advertising Glossary of Terms
• N.A., Asia, Europe: Mobile Subscriber Growth
• N.A., Asia, Europe: Mobile Penetration Growth
• N.A., Asia, Europe: 3G Subscriber Base Growth
• Mobile Advertising Ecosystem
• Market Share of AdMob Mobile Ad Requests by Region
• Major Mobile Ad Networks
• Major Mobile Ad Servers
• Top 10 Websites Accessed Over Mobile Phones (U.S.) - October 2008
• Mobile Application Stores
• Mobile Phone Consumer Usage
• Mobile Phone Consumer Usage in Europe
• Perceived Value of Mobile Phone Features
• Interest in Mobile Phone Applications
• Appeal of Mobile Phone Features
• Mobile Ad Networks
• Mobile Ad Exposure Recall by Media Type - U.S.
• Mobile Text-Message Ad Recall by Demographic and Ethnicity - U.S.
• N.A., Asia-Pacific, Western Europe: Smartphone User Growth
• Mobile Advertising Consumer Preference
• Appeal of Ad-Supported Mobile Phone Features by Age
• Mobile Advertising Revenue Forecast Methodology - N.A.
• Mobile Advertising Revenue Forecast Methodology - N.A.
• Advertisers Optimism Next Six Months.....Online, Cable TV and Mobile
• Mobile Advertising Revenue - N.A. (2008 - 2013)
• Mobile Advertising Revenue by Format- N.A. (2008 - 2013)
• % of Mobile Advertising Revenue by Format - N.A.

Related Reports