Gaming ARPU: Games & the Service Provider

Gaming ARPU: Games & the Service Provider published by Parks Associates in December, 2009. This report consists of 48 Pages and the price starts from US $ 3000.

Introduction

Abstract

SYNOPSIS

This report assesses the market potential and challenges of integrating gaming applications with televisions and pay-TV services. It answers three key questions. Will game consoles become a pay-TV platform that competes with or complements services from established pay-TV providers? How much can service providers benefit by integrating games? Can integrated gaming features and services boost demand for connected TVs?

Table of Contents

The Bottom Line

1.0 Report Summary

• 1.1 Purpose and Scope of Report
• 1.2 Data Sources

2.0 Market Examination

• 2.1 Industry Value Chain Overview
• 2.2 Market Context
  • 2.2.1 Game Consoles
  • 2.2.2 Pay-TV Services
  • 2.2.3 Connected TVs
• 2.3 Key Players
  • 2.3.1 Technology Providers/Game Aggregators
  • 2.3.2 Connected TV Manufacturers
• 2.4 TV-Gaming Business Models
• 2.5 Important Products & Services
  • 2.5.1 Pay-TV-Gaming Services/Solutions
  • 2.5.2 Connected TVs & Services
• 2.6 Key Announcements & Implications
  • 2.6.1 OnLive
  • 2.6.2 Playcast/HOT TV Gaming Deployment
  • 2.6.3 Microsoft Partnership with BSkyB
• 2.7 Market Trends & Consumer Interest in Gaming Services
  • 2.7.1 Consumer Research
  • 2.7.2 Real-World Deployments

3.0 Technology

• 3.1 Streaming vs. Downloading
  • 3.1.1 Download Approach
  • 3.1.2 Streaming Approach
  • 3.1.3 Streaming Console-quality Games

4.0 Forecasts

5.0 Strategic Implications, Conclusions & Recommendations

• 5.1 Conclusions
• 5.2 Recommendations

FIGURES

• TV Gaming Value Chain
• Revenue Relationships
• Game Console Adoption
• Digital Media Adapter Unit Sales
• Technology Providers/Game Aggregators
• OnLive' s Hardware Device
• Connected TV Manufacturers
• VIZIO' s Connected TV Remote Control
• TV Gaming Revenue Models
• Examples of TV-Game Advertisements
• Examples of TV Overlay Games
• Pay-TV Gaming Services/Solutions
• Connected TVs & Services
• XBox 360/Sky Player Avatar Viewing Feature
• Most Desired Pay-TV Enhancements
• Appeal of Pay-TV Gaming Features
• HHs Interested in Pay-TV Gaming Features
• Willingness to Pay for Single Player, Gaming Feature
• Willingness to Pay for Multi-Player, TV Gaming Feature
• Pay-TV Enhancements Most Likely to Lure Subscribers
• Willingness to Switch to Obtain Feature
• Households Using Pay-TV Gaming Services
• Households Using Connected-TV Gaming Services

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