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Market Research Report
Men's Grooming Products: A Global Analysis
| Published by |
Packaged Facts |
| Published |
November, 2009 |
Product code |
102351 |
| Content info |
305 pages |
| Price |
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Men's Grooming Products: A Global Analysis published by Packaged Facts in November, 2009. This report consists of 305 pages and the price starts from US $ 3850.
Abstract
Male-specific body wash, deodorant, hair gel, shaving cream, razors,
moisturizer, etc., constitute one of those markets that now outpace the
overall beauty/grooming retail markets in many countries of the world, despite
economic recession. Valued at $19.7 billion worldwide in 2009, male-specific
grooming products will mushroom to $28.0 billion by 2014. And one must not
forget that men also use grooming products that are non-male-specific - which
raises the total value of male consumption to a colossal $61.3 billion in
2009, with $84.9 billion expected within five years. From either perspective,
more is being spent on men' s grooming, thanks to the ongoing rise of
middle-class sectors; the enhanced connectivity of even the poorest corners of
the world, via the Internet; marketers' more sophisticated appeals to men; and
the universality of prestige and natural food/HBC channels, across hundreds of
international borders....... The potential is staggering - executives who
consult this new Packaged Facts report will discover the best way for their
companies to tap unmined men' s grooming dollars in the United States and
Canada, BRIC (Brazil, Russia, India, and China) France, Germany, Italy, Japan,
Spain, and other countries and regions. As usual, Packaged Facts' in-depth
analysis is backed up by historical and future sales figures; by Experian
Simmons demographic data; and by a clear format that makes the report a true
“ready reference.” Also included are detailed competitive profiles
of Beiersdorf/Nivea, Colomer/American Crew, Johnson & Johnson/Neutrogena,
Kao/Biore, P & G/Gillette, and several others.
There has never been a better time to enter the men' s grooming market in multiple countries.
Report Methodology
Men' s Grooming Products: A Global Analysis is based on information gathered
from primary, secondary, and syndicated sources. Primary research involves
on-site study of how such products are sold through retail stores, as well as
through direct means - the Internet, for example. Packaged Facts also consults
with industry executives based around the world. Secondary research involves
the evaluation and comparison of data from mountains of articles found in
financial, marketing, and retail publications, as well as on corresponding
types of websites. Company literature, government agencies, and other sources
also provide valuable secondary data.
Stats on market revenues and growth trends derive from all available data,
whether quantitative or qualitative, on the men' s grooming marketplace; that
is to say, a broad range of societal and economic trends are factored in, to
help shape the most accurate possible view of sales progress. Information
about many international product introductions is provided by Product Launch
Analytics, a service of Datamonitor. As noted above, extensive demographic
data is provided by Experian Simmons.
The Bottom Line: What Your Company Really Gets...
With Men' s Grooming Products: A Global Analysis, you and your team will gain a
comprehensive overview of the ins and outs of selling such products all over
Planet Earth. Most importantly, the report anchors men' s grooming in the
broader HBC and societal contexts, as well as in the rapidly transforming
retail scene. Such valuable qualitative perspective is supported by hard data
presented in well-organized tables and charts.
How Your Company Will Benefit from This Report...
If your company is already an established player in beauty or grooming
products, this report is bound to freshen and strengthen your marketing plan.
If your company is newly targeting the men' s grooming product consumer, then
this report is a great intro to the international marketplace, and thus a
launching pad for a successful venture.
Table of Contents
Chapter 1: Executive Summary
- Market Definition
- Men' s Grooming Sales Data Provided in Two Modes
- Worldwide, $61.3 Billion Spent on Grooming Products Used by Men in 2009
- Sales of Male-Specific Grooming Products at $19.7 Billion
- Men' s Grooming Demand Withstands Recession Fairly Well
- Table 1-1: Worldwide Retail Dollar Sales of All Grooming Products
Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In
Billions)
- Global Men' s Grooming Market to Boost to $84.9 Billion by 2014
- Table 1-2: Projected Worldwide Retail Dollar Sales of All Grooming
Products Consumed by Men, by Country, 2009-2014 (In Billions)
- Male-Specific Products to Climb to $28.0 Billion
- Table 1-3: Projected Worldwide Retail Dollar Sales of Male-Specific
Grooming Products, by Country, 2009-2014 (In Billions)
- No Surprise - Shaving Items Dominate
- Table 1-4: Share of Worldwide Retail Dollar Sales of All Grooming
Products Consumed by Men, by Product Category, 2004-2009 (In Billions)
- U.S., Japan, France, Germany Lead Sales of All Grooming Products Consumed
by Men
- Table 1-5: Worldwide Retail Dollar Sales of All Grooming Products
Consumed by Men, by Country, 2004-2009 (In Billions)
- Men Hold Up Over Half the Sky
- Table 1-6: World Population, by Age and Gender, 2009
- Billions of Men Striving to Be Middle-Class
- The Male Ego: It Took 40 Years, But Now We Have the Marketing Keys
- Convenience and Functionality
- Humor: Make It Crude, Even Dirty, and You' ve Got a Classic Brand
- Sex
- Willingness to Spend on Branded Products
- Universal Positionings
- Use of the Wife' s/Girlfriend' s Beauty Products
- Natural/Organic/Green/Fair Trade Concerns
- Targeting Men of Developing Countries: The Plusses
- Technology - Internet, Mobile, Tagging - Empowers Third World
- Machismo Eroded by Connectivity
- Individuals and Families vs. Clans and Tribes
- Third World' s Doctors Drive Taxis in New York
- Natural HBC Market Poised for International Expansion
- Key Mergers and Acquisitions
- P&G, Uni, Beiersdorf, Avon Among Top Grooming Marketers in World
- China' s Men Are Largest of World' s Top 10 Grooming Markets
- Table 1-7: Numbers of All Males (Men and Boys) in Top 11 National
Markets for Men' s Grooming Products, as of July 2009
Chapter 2: The Worldwide Men' s Grooming Market
- Introduction
- Market Definition
- Men' s Grooming Sales Data Provided in Two Modes
- Glossary
- ASEAN
- Carbon Footprint
- Cosmeceutical
- Direct
- Fair Trade
- Green
- Grooming Products
- HBC
- Market versus Category versus Segment
- Mass Retail Channel(s)
- NAFTA
- Natural vs. Organic
- Over the Counter (OTC)
- Parapharmacies
- Prestige and Pop Prestige
- REACH
- SKU
- Specialty
- Supermarket, Chain Drugstore, Mass Merchandiser
- Sustainable (also, Renewable)
- Methodology
- Men' s Grooming Products
- Five Categories
- Bath Products
- Deodorant
- Haircare
- Shampoo
- Conditioner/Treatments
- Styling Products
- Haircolor
- Other
- Shaving Products
- Shave Cream
- Lotions/Balms
- Disposable Razors/Shavers
- Manual Razors/Shavers
- Electric Razors/Shavers
- Other
- Skincare Products
- Market Size and Growth
- Worldwide, $61.3 Billion Spent on Grooming Products Used by Men in 2009
- Sales of Male-Specific Grooming Products at $19.7 Billion
- Men' s Grooming Demand Withstands Recession Fairly Well
- Table 2-1: Worldwide Retail Dollar Sales of All Grooming Products
Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In
Billions)
- Male-Specific Products Account for a Third of Men' s Grooming Dollars
- No Surprise - Shaving Items Dominate
- Table 2-2: Share of Worldwide Retail Dollar Sales of All Grooming
Products Consumed by Men, by Product Category, 2004-2009 (In Billions)
- Mass Retail the Top Channel for Men' s Grooming Products
- Table 2-3: Share of Worldwide Retail Dollar Sales of Men' s Grooming
Products, by Retail Channel, 2009
- U.S., Japan, France, Germany Lead Sales of All Grooming Products
Consumed by Men
- Table 2-4: Worldwide Retail Dollar Sales of All Grooming Products
Consumed by Men, by Country, 2004-2009 (In Billions)
- Same Four Countries Lead Sales of Male-Specific Grooming Products
- Table 2-5: Worldwide Retail Dollar Sales of Male-Specific Grooming
Products, by Country, 2004-2009 (In Billions)
- Europe/U.K. Lead Sales by Region
- Table 2-6: Share of Worldwide Retail Dollar Sales of All Grooming
Products Consumed by Men, and of Male-Specific Grooming Products, by
Region, 2009 (In Billions)
- Imports and Exports
- Special Note on Foreign Trade Data
- Wild Fluctuations from Year to Year Are Normal
- Razor/Razor Blade Imports Climb to $368.2 Million in 2004-2008
- Table 2-7: Value of U.S. Imports of Razors and Razor Blades, by
Country Exporting, 2004-2008, and January 2009 Through June 2009
- Razor/Razor Blade Exports Push to $368.7 Million
- Table 2-8: Value of U.S. Exports of Razors and Razor Blades, by
Country Importing, 2004-2008, and January Through June 2009
- A Razor/Razor Blade Trade Surplus - Barely - in 2008
- Table 2-9: Trade Balance for Value of U.S. Imports/Exports of Razors
and Razor Blades, by Country, 2004-2008, and January Through June 2009
- Imports of Toiletries Valued at $580.0 Million in 2008
- Table 2-10: Value of U.S. Imports of Personal Care Preparations
(Excluding Haircare and Skincare Products), by Country Exporting,
2004-2008, and January Through June 2009
- Exports of Toiletries Valued at $926.4 Million in 2008
- Table 2-11: Value of U.S. Exports of Personal Care Preparations
(Excluding Haircare and Skincare Products), by Country Importing,
2004-2008, and January Through June 2009
- Toiletries Trade: Surpluses for U.S., Across the Board
- Table 2-12: Trade Balance for Value of U.S. Imports/Exports of
Personal Care Preparations (Excluding Haircare and Skincare Products), by
Country, 2004-2008, and January Through June 2009
- Factors in Future Growth
- Analysis Focuses on Cash, Class, Culture, and Contexts
- Men Hold Up Over Half the Sky
- Table 2-13: World Population, by Age and Gender, 2009
- World Economic Downturn of 2008 to Last Until.......? Recovery to Start
Where.......?
- Billions of Men Striving to Be Middle-Class
- The Male Ego: It Took 40 Years, But Now We Have the Marketing Keys
- Convenience and Functionality
- Humor: Make It Crude, Even Dirty, and You' ve Got a Classic Brand
- Sex
- Willingness to Spend on Branded Products
- Universal Positionings
- Use of the Wife' s/Girlfriend' s Beauty Products
- Natural/Organic/Green/Fair Trade Concerns
- What Comes After the Metrosexual? The übersexual! Retrosexual! Mr.
Balance!
- Mr. Balance in the Hip-Hop Sphere
- Targeting Men of Developing Countries: The Plusses
- Technology - Internet, Mobile, Tagging - Empowers Third World
- Machismo Eroded by Connectivity
- Individuals and Families vs. Clans and Tribes
- Third World' s Doctors Drive Taxis in New York
- Groups Favoring Use of Men' s Grooming Products Beyond the Basics
- Natural HBC Market Poised for International Expansion
- Products Pass Easily from One Premium HBC Channel to Another
- Men' s Makeup Will Become a Viable Category
- Skin Lighteners in Demand
- Risk Factors
- Projected Sales
- Global Men' s Grooming Market to Boost to $84.9 Billion by 2014
- Table 2-14: Projected Worldwide Retail Dollar Sales of All Grooming
Products Consumed by Men, by Country, 2009-2014 (In Billions)
- Male-Specific Products to Climb to $28.0 Billion
- Table 2-15: Projected Worldwide Retail Dollar Sales of Male-Specific
Grooming Products, by Country, 2009-2014 (In Billions)
Chapter 3: The Top Ten Men' s Grooming Markets
- The Global Overview
- Every Country Holds Potential for Men' s Grooming Products
- U.S. Rules Dollar Share of All Grooming Items Used by Men, With 23% in
2009
- Table 3-1: Per-Country Share of Worldwide Retail Dollar Sales of All
Grooming Products Consumed by Men, 2004-2009 (In Billions)
- U.S. Also Rules Male-Specific Arena, With a 28% Share
- Table 3-2: Per-Country Share of Worldwide Retail Dollar Sales of
Male-Specific Grooming Products, 2004-2009 (In Billions)
- Profiles of Top Men' s Grooming Countries Follow
- No. 1: The United States
- All Grooming Products Used by U.S. Men Valued at $14.1 Billion in 2009
- U.S. Male-Specific Grooming Products Reach $5.6 Billion
- Table 3-3: U.S. Retail Dollar Sales of All Grooming Products Consumed
by Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions)
- A Difficult Market for Men' s Grooming, U.S. Finally Opens Up
- No. 2: Japan
- Japanese Men' s Grooming Market Reaches $6.3 Billion in 2009
- Male-Specific Brands Break $3.0 Billion Mark
- Table 3-4: Japan' s Retail Dollar Sales of All Grooming Products
Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In
Billions)
- Japanese Ingenuity, Feminization, Koizumi-ization Drive Sales
- No. 3: France
- All Grooming Items Used by French Men Valued at $4.6 Billion in 2009
- French Male-Specific Grooming Market Reaches $1.6 Billion
- Table 3-5: France' s Retail Dollar Sales of All Grooming Products
Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In
Billions)
- France at World' s Heart of Men' s Fashion, Skincare Industries
- No. 4: Germany
- All Grooming Products Used by German Men Valued at $4.5 Billion in 2009
- German Male-Specific Grooming Market Reaches $1.5 Billion
- Table 3-6: Germany' s Retail Dollar Sales of All Grooming Products
Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In
Billions)
- Natural/Organic, Status Brands Drive Grooming Sales in Germany
- No. 5: Brazil
- Brazilian Men' s Grooming Market Reaches $4.4 Billion in 2009
- Brazilian Male-Specific HBC in Push to $1.4 Billion
- Table 3-7: Brazil' s Retail Dollar Sales of All Grooming Products
Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In
Billions)
- Brazil the Style-Setter, and Prime Source of Exotic Ingredients
- No. 5: China [rank sic]
- Chinese Men' s Grooming Market Also Hits $4.4 Billion in 2009
- Male-Specific Products Approach $1.0 Billion Mark
- Table 3-8: China' s Retail Dollar Sales of All Grooming Products
Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In
Billions)
- China' s Westernization, Respect for Upscale HBC
- No. 6: The United Kingdom
- Grooming Products Used by Brits Valued at $4.3 Billion in 2009
- British Male-Specific Grooming Market Reaches $1.5 Billion in 2009
- Table 3-9: The United Kingdom' s Retail Dollar Sales of All Grooming
Products Consumed by Men, and of Male-Specific Grooming Products,
2004-2009 (In Billions)
- Plenty of Room for British Men to Experiment with New HBC
- No. 7: Italy
- Italian Men' s Grooming Market Reaches $3.6 Billion in 2009
- Italian Male-Specific HBC in Climb to $1.0 Billion
- Table 3-10: Italy' s Retail Dollar Sales of All Grooming Products
Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In
Billions)
- Growth Slows in Italy, But (Green) Potential Still Big
- No. 8: Spain
- Spanish Men' s Grooming Market Touches $3.1 Billion in 2009
- Spain' s Male-Specific HBC Business Expands to $700 Million
- Table 3-11: Spain' s Retail Dollar Sales of All Grooming Products
Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In
Billions)
- Spain Breaks Macho Mold
- No. 9: Russia
- Russian Men' s Grooming Market Reaches $2.9 Billion in 2009
- Male-Specific HBC Grows to $645 Million
- Table 3-12: Russia' s Retail Dollar Sales of All Grooming Products
Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In
Billions)
- Rising Incomes, Luxe and Green Trends, Drive Men' s Grooming
- No. 10: India
- Indian Men' s Grooming Market Reaches $2.0 Billion in 2009
- Male-Specific Grooming Items Reach $820 Million
- Table 3-13: India' s Retail Dollar Sales of All Grooming Products
Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In
Billions)
- India a Youthful Nation, With Rising Middle Class
- The Rest of the World (ROW)
- Men' s Grooming Sales in ROW Climb to $7.1 Billion in 2009
- Male-Specific Grooming in ROW Reaches $976.0 Million
- Table 3-14: Rest of World' s (ROW' s) Retail Dollar Sales of All
Grooming Products Consumed by Men, and of Male-Specific Grooming Products,
2004-2009 (In Billions)
- ROW Hot Spots
Chapter 4: Insights and Opportunities
- Insights and Opportunities
- How the Men' s Grooming Market Will Keep Rocking During Recession
- Economic Power Already Shifting to Developing Countries
- Recognize the Modernity of BRIC and Other Developing Nations
- How to Impress a Male Consumer - Finally, We Know
- Convenience/Multifunctionality
- Broad Humor and Raunchy Sex
- Culture-Specific Products and Packs
- A Global Demand for Natural/Organic HBC
- Pass the Manscara, Joe! Makeup for Men Is Here
- Male-Specific Haircare Products Will Be Next Big Trend
Chapter 5: The Marketers
- The Marketers
- Most Men' s Grooming Players Specialize in HBC
- .......But Diversified Marketers Dominate Rankings
- Direct Sellers
- Key Mergers and Acquisitions
- Table of Marketers and Brands
- Table 5-1: Selected Marketers of Men' s Grooming Products, and Their
Representative Brands, 2009
- The Competitive Situation
- News Flash! Predatory West and Patiently Suffering Developing World to
Trade Positions!
- P&G, Uni, Beiersdorf, Avon Among Top Grooming Marketers in World
- Six Competitive Profiles Follow.......
- Competitive Profile: Avon Products, Inc
- Net Sales Leap to $10.7 Billion in 2008
- Latin America Loves Avon
- Table 5-2: Share of Avon Products, Inc.' s Net Sales and Net Income, by
Region, 2008
- Outlook for 2009 Depends on Avon' s Holiday Season
- Knocking on Doors Around the World: We Sell Grooming Aids - Plus Jobs!
- Oh, Boy, It' s Fred, the Avon Man!
- Competitive Profile: Beiersdorf AG
- Sales at Record € 6 Billion in 2008
- Europe is Beiersdorf' s Stronghold
- Outlook for 2009 Is Mixed
- Blue-Chip Nivea the World' s Best-Selling Men' s Skincare Brand
- Other Beiersdorf Brands Bolster Cachet of Nivea for Men
- New Factory in Shanghai to Make Nivea Mightier in Far East
- Competitive Profile: Kao Corporation
- Net Sales of $13 Billion in Fiscal 2009
- Kao Strongest at Home
- Kao Upscales Beauty/Grooming Business, Aims to Conquer Asia, Then World
- Other Kao Products
- Competitive Profile: Lion Corporation
- Net Sales of ¥338.2 Billion in 2008
- Lion Most Active in Eight Countries, All in Far East
- In Outlook for 2009, Lion Struggles
- Manufacturer/Marketer Emphasizes Asia, Partners With Western Firms
- Other Lion Consumer Brands
- Competitive Profile: The Procter & Gamble Company
- Net Sales Slip to $79.0 Billion in Fiscal 2009
- Almost a Third of Sales Transacted in Developing Countries
- P&G Has Planet' s Most Powerful Brand Portfolio
- The King of Mass Takes Men' s Grooming into Prestige
- The Art of Shaving and Zirh Added to Prestige Roster
- Bye Mr. Lafley, Hello Mr. MacDonald: A Spiritual Shift
- Competitive Profile: Unilever
- Turnover of € 40.5 Billion in 2008
- Asia, Africa, Eastern Europe Jointly Account for Largest Share of Sales
- Outlook for 2009: Turnover Stable in First Half.......
- A Value-Oriented Marketer With 13 Mega-Brands
- Unilever' s Strengths in Men' s HBC: Axe Body Spray, Rexona
Deodorant.......
- Uni and TIGI
- Unilever Buys Some Sara Lee Personal Care Brands
Chapter 6: Global Product Trends
- Special Note: Intros of Men' s Grooming Preparations Overlap Intros of
Men' s Shaving Products
- Why Total Counts Vary by Breakout
- SKUs versus Reports
- U.S., U.K., Canada Lead Intros of Men' s Grooming Preps
- Table 6-1: Numbers of New Men' s Grooming Preparations SKUs, by Country,
September 6, 2007-September 6, 2009
- P&G, Beiersdorf Are Most Prolific Introducers of Preps
- Table 6-2: Numbers of New Men' s Grooming Preparations SKUs, Worldwide by
Company, September 6, 2007-September 6, 2009
- “Men,” “Upscale,” “Natural” Are Most
Common Tags on Preps' Labels
- Table 6-3: Numbers of New Men' s Grooming Preparations Reports, Worldwide
by Product Claims/Tags on Labels, September 6, 2007-September 6, 2009
- Shaving Product Intros: U.S., Canada, Brazil Are Top Trio
- Table 6-4: Numbers of New Men' s Shaving Product SKUs, by Country,
September 6, 2007-September 6, 2009
- P&G, Beiersdorf Biggest Introducers of Shaving Products, Too
- Table 6-5: Numbers of New Men' s Shaving Product SKUs, Worldwide by
Company, September 6, 2007-September 6, 2009
- On Shaving Products, Too, Most Common Tags Are “Men,”
“Upscale,” “Natural”
- Table 6-6: Numbers of New Men' s Shaving Product Reports, Worldwide by
Product Claims/Tags on Labels, September 6, 2007-September 6, 2009
- Many New Products Are Fast-Acting, Convenient, Multifunctional
- Media Old and New
- The Alternatives and the Viral
- Global Ad Expenditure in Decline in 2009
- Updating Traditional Media
- Men' s Grooming Ads, Websites Use Crude Humor or Muscles-of-Steel Approach
- The Spirit of Hai Karate Returns: We Can' t Fight Off All These Babes!
- The Charming Man of Chocolate
- “We All Have Doubts
Chapter 7: Distribution and Retail
- Distribution
- U.S. Product Paths: Classic Four-Step, DSD, Rack-Jobbing,
“Direct”
- Marketers Must Take Proactive Role in Meeting EU' s REACH Requirements
- In India, Foreign Retail Chains Must Convert to Wholesale
- Philips Fine-Tunes Out-of-Pack Display
- Retail Focuses and Retailer Profiles Follow
- Retail Focus: Spas, Salons, and Shave Emporiums
- Men' s Grooming Products Have Increased Sell-Through in Service Channels
- Old Customs, New Customs Shape Retail/Service Outlets
- Developments in Selected Countries
- China
- Japan
- Russia
- South Korea
- The United Kingdom
- The United States
- Retail Focus: Mercury Group/TSUM
- TSUM Has Sales of RUB9.8 Billion in 2008
- Mercury a Luxe Goods Retailer, TSUM Its State-Owned Showpiece
- TSUM Features Department Called Only for Men
- Retailer Profile: Moët Hennessy-Louis Vuitton (LVMH)/Sephora
- Revenue Climbed to € 17.2 Billion in 2008
- .......But LVMH' s Resilience Gives Way to Struggle by Mid-2009
- Gloomy Prospects for Luxe Goods, But Sephora' s Strong Worldwide
- Sephora Steering HBC Industry to Focus on Men' s Grooming
- Other LVMH Brands
Chapter 8: The Consumer
- About Men and Their Grooming Habits
- China' s Men Are Largest of World' s Top 10 Grooming Markets
- Table 8-1: Numbers of All Males (Men and Boys) in Top 11 National
Markets for Men' s Grooming Products, as of July 2009
- Men of Spain, South Africa, Brazil Tend to Be Vainest
- Men More Optimistic Than Women About U.S. Economy
- U.S. Men Likelier Than Women to Buy Brands, Instead of Private Label
- German Men Say They Buy Their Own HBC
- BRIC Men Are the Most Aware of New Personal Care Products
- Typical Grooming Regimens
- Face Wash, Hairdressings World' s Most Popular Grooming Products
- Deodorant Use: Men of Spain, South Africa, Brazil Have Highest Incidences
- Goatees - Really?! - Are U.S. Men' s Favorite Facial Hair Style
- U.S. Men Take on More of Household Shopping
- The U.S. Men' s Grooming Product Consumer
- About Simmons Data
- .......And How to Use Them
- The Survey' s Overall Gauge
- Marketing Regions Defined
- Northeast
- East Central
- West Central
- Southeast
- Southwest
- Pacific
- Table 8-2: Projections of Numbers of U.S. Adult Males, by
Demographic Factor, 2009 (In Thousands)
- Hispanics May Be of Any Race
- Table 8-3: Projection of U.S. Population, by Race and Gender,
2008-2020 (In Thousands)
- The U.S. Male Consumer of Bath Products
- Over 67.0 Million Men Use Body Wash
- Youth, Affluence Are Skews in Body Wash Use
- Table 8-4: Demographic Characteristics Most Favoring Use of Body Wash
by Men, 2009 (Male Adults in Thousands)
- Dove, Bath & Body Works Body Washes Most Popular with Men
- Table 8-5: Men' s Use of Body Wash, by Brand, 2009 (Male Adults in
Thousands)
- The U.S. Male Consumer of Deodorant
- More Than 97.1 Million Men Use Deodorant
- Only Office Workers Stand Out in Deodorant Use
- Table 8-6: Demographic Characteristics Most Favoring Use of Deodorant
by Men, 2009 (Male Adults in Thousands)
- Old Spice, Speed Stick, Right Guard, Degree Deodorants Most Used by Men
- Table 8-7: Men' s Use of Deodorant, by Brand, 2009 (In Thousands of
Adults; Recent 12 months)
- The U.S. Male Consumer of Haircare Products
- About 97.4 Million Men Use Shampoo; 31.0 Million Use Conditioner
- Asian Race Only Pronounced Factor in Men' s Shampoo Use
- Youth, Low Income Characterize Men Who Use Conditioner
- Table 8-8: Demographic Characteristics Most Favoring Use of Shampoo
and Conditioner by Men, 2009 (Male Adults in Thousands)
- Men' s Preferred Shampoo Brands Are Head & Shoulders, Suave
- Table 8-9: Men' s Use of Shampoo, by Brand, 2009 (In Thousands of
Adults; Recent 7 Days)
- Men' s Conditioner Faves: Suave, Pantene, Head & Shoulders
- Table 8-10: Men' s Use of Conditioner, by Brand, 2009 (In Thousands of
Adults; Recent 7 Days)
- Over 26.5 Million Men Use Hairstyling Products
- Styler Use Decreases with Age, Increases with Income
- Table 8-11: Demographic Characteristics Most Favoring Use of
Hairstyling Creams, Gels, and Lotions by Men, 2009 (Male Adults in
Thousands)
- Most Chosen Brands for Styling Are LA Looks and Suave
- Table 8-12: Men' s Use of Hairstyling Products, by Brand, 2009 (In
Thousands of Adults)
- Haircolor Used by 5.3 Million U.S. Men
- Men and Haircolor: Middle Age, White-Collar Pros, Lower Income Mark Use
- Table 8-13: Demographic Characteristics Most Favoring Use of Haircolor
Products by Men, 2009 (Male Adults in Thousands)
- The U.S. Male Consumer of Shaving Products
- Almost 72.3 Million Men Use Shave Cream
- Southwesterners, Salesmen, Solo Households Influential in Shave Cream Use
- Table 8-14: Demographic Characteristics Most Favoring Use of Shave
Cream by Men, 2009 (Male Adults in Thousands)
- Gillette, Barbasol, Edge Are Most Popular Men' s Shave Creams
- Table 8-15: Men' s Use of Shave Cream, by Brand, 2009 (In Thousands of
Adults)
- More Than 40.7 Million Men Use Disposable Razors
- Middle/Elder Age, Lower Income, Limited Education Favor Disposable Razor
Use
- Table 8-16: Demographic Characteristics Most Favoring Use of
Disposable Razors by Men, 2009 (Male Adults in Thousands)
- Disposable Razors: Gillette, Bic, Schick Most Widely Used by America' s
Men
- Table 8-17: Men' s Use of Disposable Razors, by Brand, 2009 (In
Thousands of Adults; Recent 12 Months)
- Nearly 40.5 Million U.S. Men Use Electric Razors
- Electric Razor Users Skew Older, Non-Affluent - But Affluent, Too
- Table 8-18: Demographic Characteristics Most Favoring Use of Electric
Razors by Men, 2009 (Male Adults in Thousands)
- Philips Norelco the Most Popular Electric Razor with U.S. Men - By Far
- Table 8-19: Men' s Use of Electric Razors, by Brand, 2009 (In Thousands
of Adults)
- U.S. After-Shave Users Number 37.9 Million
- After-Shave Use: Again, Boomers/Seniors, Low Income Featured
- Table 8-20: Demographic Characteristics Most Favoring Use of
After-Shave Lotion by Men, 2009 (Male Adults in Thousands)
- Old Spice Wins After-Shave Popularity Race
- Table 8-21: Men' s Use of After-Shave Lotion, by Brand, 2009 (In
Thousands of Adults)
- The U.S. Male Consumer of Skincare Products
- Men Who Moisturize Number 40.3 Million
- Gen X, High and Low Incomes Stand Out
- Table 8-22: Demographic Characteristics Most Favoring Use of
Moisturizers by Men, 2009 (Male Adults in Thousands)
- Men Who Moisturize Prefer Vaseline
- Table 8-23: Men' s Use of Moisturizers, by Brand, 2009 (In Thousands of
Adults)
- Close to 32.1 Million Men Use Suncare Products
- Sunless Tanners Used by 503,000 American Men
- White Race, Affluence Encourage Men' s Use of Suncare Products .292
- Table 8-24: Demographic Characteristics Most Favoring Use of Suncare
Products by Men, 2009 (Male Adults in Thousands)
- Coppertone Still Men' s Favorite U.S. Suncare Brand
- Table 8-25: Men' s Use of Suncare Products, by Brand, 2009 (In
Thousands of Adults)
- Facial Cleansers Used by 20 Million Men
- Youth, Middle Age, Affluence Favor Facial Cleanser Use by Men
- Table 8-26: Demographic Characteristics Most Favoring Use of Facial
Cleansers/Medicated Products/Toners, Etc., by Men, 2009 (Male Adults in
Thousands)
- Neutrogena Facial Cleansers Are Tops with U.S. Men
- Table 8-27: Men' s Use of Facial Cleansers, Medicated Skincare
Products, and Toners, Etc., by Brand, 2009 (In Thousands of Adults)
Appendix: Addresses of Selected Marketers
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