Pet market themes including humanization, health and convenience drive the world market for pet supplies, while taking on different meanings according to level of market development. And primarily because of these trends - coupled with the ongoing expansion of major multinational pet product marketers, pharmaceutical outfits, and big-box retailers - global sales of pet care products continue to rise despite the economic times. This all-new report from Packaged Facts, charts global sales of non-food pet products for the 2005-2009 and 2009-2014 periods, comparing sales of non-food supplies with sales of pet food and pet products overall, and providing additional 2009 breakouts by world region, marketer and distribution channel. New product trends are quantified in terms of number of product launches (reports and SKUs), which are further broken out by world region, marketer, and package tag/marketing claim. Trends in the all-important BRIC nations of Brazil, Russia, India and China are charted separately, as is the market involvement of Spectrum Brands (United Pet Group and Tetra), Canada' s Rolf C. Hagen, Hartz Mountain (owned by Japan' s Sumitomo) and leading pet market catalog/online seller Drs. Foster & Smith.