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Pet Supplies and Pet Care Products: Global Market Overview 2010

Abstract

Pet market themes including humanization, health and convenience drive the world market for pet supplies, while taking on different meanings according to level of market development. And primarily because of these trends - coupled with the ongoing expansion of major multinational pet product marketers, pharmaceutical outfits, and big-box retailers - global sales of pet care products continue to rise despite the economic times. This all-new report from Packaged Facts, charts global sales of non-food pet products for the 2005-2009 and 2009-2014 periods, comparing sales of non-food supplies with sales of pet food and pet products overall, and providing additional 2009 breakouts by world region, marketer and distribution channel. New product trends are quantified in terms of number of product launches (reports and SKUs), which are further broken out by world region, marketer, and package tag/marketing claim. Trends in the all-important BRIC nations of Brazil, Russia, India and China are charted separately, as is the market involvement of Spectrum Brands (United Pet Group and Tetra), Canada' s Rolf C. Hagen, Hartz Mountain (owned by Japan' s Sumitomo) and leading pet market catalog/online seller Drs. Foster & Smith.

Table of Contents

  • Introduction
    • Scope of Report
    • Report Methodology
  • Global Market Overview
  • Value of Global Pet Care Product Sales
    • Figure 1: Global Retail Sales of Pet Supplies: 2005, 2009 and 2014 (in billions of U.S. dollars)
    • Figure 2: Global Retail Sales of Pet Supplies: Compound Annual Growth Rates, 2005-2009 vs. 2009-2014 (percent)
    • U.S. Retail Sales Slow in 2009
    • Figure 3: U.S. Retail Sales of Pet Supplies: 2005, 2009 and 2014 (in millions of dollars)
    • Market Share by Global Region and Channel
    • Figure 4: Share of Global Pet Supplies Sales by Region: 2009 (percent)
      • Retail Expansion Key to Growth in Developing Markets
    • Global Sales by Distribution Chanel
    • Figure 5: Share of Global Sales by Region: Non-Food Pet Supplies vs. Pet Food, 2009 (percent)
    • Pet Product Marketer Ranking
    • Figure 6: Global Pet Product Market Leaders: 2009 (percent)
      • Spectrum Brands an International Pet Supply Powerhouse
    • Figure 7: Pet Supply Share of Spectrum Brands Net Sales, 2007-2009 (percent)
      • Sumitomo Expanding Hartz Brand in Asia-Pacific
      • Rolf C. Hagen a Privately Owned Global Player
      • Mars Consolidates Global Brand Focus
    • Rates of Global Product Launches
    • Table 1: Number of Global Pet Supplies Product Launches: Reports and SKUs, 2005-2009
      • North America Out Front
    • Figure 8: Pet Supplies Product Launches by Number of SKUs: BRIC Countries, 2005-2009
    • Table 2: Share of Global Pet Supplies Product Launches by Region: 2005, 2007 and 2009 (percent)
    • Top Global Marketers by Level of New Product Activity
    • Table 3: Top 10 Companies by Number of Global Pet Supplies New Product Launches: 2005- 2009
    • Key Marketing Claims Involve Premium Appeals
    • Table 4: Top 20 Package Tags/Marketing Claims: By Number of Global Pet Supplies New Product Launches, 2007 vs. 2009
    • Illustration 1: Advertising for Rolf C. Hagen GLO Aquarium Lighting
    • Illustration 2: Advertising for Beaphar Calming Dog and Cat Collars
    • Illustration 3: Advertising for PetSafe Electronic Training Products
      • Drs. Foster & Smith Ranks High in Catalogs/Online
    • Illustration 4: Advertising for DrsFosterSmith.com
    • Global Market Trends
      • Humanization at Core of Value Growth
      • Health Trends Increasingly Relating to Pet Age, Obesity
      • Convenience Appeals Vary by Level of Market Development
    • Impact of Aging Human Population
    • The Urban Effect
    • Tapping High-Income Demographics
      • Trickle-Down Premiumization
    • Strong Global and U.S. Sales of Pet Medications Bode Well for Pet Supplies of All Kinds
    • Figure 9: Share of Global Animal Health Sales: Production Animal vs. Companion Animal, 2003, 2007 and 2012 (percent)
      • North American Pet Insurance Going Strong
    • Focus on Indoor and Smaller Pets
    • Food/Non-Food Brand Cross-Over
    • Walmart and Other Big Boxes Eying India and Russia
    • The Internet Effect
    • Table 5: Global Internet Penetration Rates and Share of World Users, 2009 (percent)
    • BRIC Country Pet Market Snapshots
      • Brazil
      • Russia
      • India
      • China
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