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Pet Supplies and Pet Care Products: The U.S. Market and a Global Perspective

Notice
This publication has been discontinued on June 28, 2014.

Abstract

Even as the economic picture improves, consumers remain cautious about spending, including in terms of the pet products they buy. Having lived up to its “recession-resistant” reputation once again, the business therefore continues to face challenges that have retailers, marketers and product developers relying more heavily than ever before on the all-important notion of pets as family. Accordingly, themes including health, function, comfort, safety, gifting, travel, and yes pet pampering are all weighing heavily on the value scale as market participants look to strike the perfect balance in pet categories across the board.

Tapping into Packaged Facts' extensive pet market report collection and analyst expertise, Pet Supplies and Pet Care Products in the U.S., 8th Edition: Pet Health and Pampering: The New Value Equation provides detailed market breakouts and insights not available elsewhere. Covering non-food pet supplies of all types and for all companion animal types, the report examines trends in flea/tick care products, cat litter, toys, rawhide chews, bedding, grooming products, supplements, clean-up products and many other product segments. Using 2009 as the base year, it charts sales since 2005 and forecasts sales through 2014; breaks the market out by animal type and product category in both the mass-market and pet specialty channels; presents dollar sales and market share for leading marketers and brands; analyzes competitive strategies and shifts; profiles top companies and market innovators; analyzes new product trends; and provides demographic and psychographic profiles of product purchasers.

Trends examined include product positioning vis-a-vis the new economy; product humanization and pet pampering; natural, organic and “green” appeals; corporate responsibly and cause marketing; celebrity marketing and licensing (here comes Martha!); pet travel and convenience products; and gift/holiday fare. Special features include an expanded discussion of pet supplies purchasing by change in economic situation and by retail channel, focusing on cross-channel shopping and shopper loyalty; and proprietary pet owner survey data collected by Packaged Facts focusing on the economy and on the natural/organic products segment.

Meanwhile, pet market themes including humanization, health and convenience drive the world market for pet supplies, while taking on different meanings according to level of market development. And primarily because of these trends - coupled with the ongoing expansion of major multinational pet product marketers, pharmaceutical outfits, and big-box retailers - global sales of pet care products continue to rise despite the economic times. Pet Supplies and Pet Care Products: Global Market Overview 2010 charts global sales of non-food pet products for the 2005-2009 and 2009-2014 periods, comparing sales of non-food supplies with sales of pet food and pet products overall, and providing additional 2009 breakouts by world region, marketer and distribution channel. New product trends are quantified in terms of number of product launches (reports and SKUs), which are further broken out by world region, marketer, and package tag/marketing claim. Trends in the all-important BRIC nations of Brazil, Russia, India and China are charted separately, as is the market involvement of Spectrum Brands (United Pet Group and Tetra), Canada' s Rolf C. Hagen, Hartz Mountain (owned by Japan' s Sumitomo) and leading pet market catalog/online seller Drs. Foster & Smith.

Report Methodology

The information in these reports was obtained from primary and secondary research. Primary research entailed attendance at the Global Pet Expo and Petfood Forum trade events from 2005 through 2009; consultations with pet product manufacturers and expert members of the trade; and an on-site examination of retail venues. Secondary research included extensive Internet canvassing and research- and data-gathering from relevant consumer business and trade publications; company reports including annual reports, press releases, and conference calls; company profiles in trade and consumer publications; government reports; and other pet market reports by Packaged Facts.

Sales estimates are based data from the above sources as well as Information Resources, Inc.' s (IRI) InfoScan Review, with data on new product introductions provided by Product Launch Analytics, a Datamonitor service. Analysis of consumer attitudes and demographics primarily derives from data compiled by Experian Simmons, New York, NY. On an ongoing basis, Experian Simmons conducts booklet-based surveys of a large and random sample of consumers who in aggregate represent a statistically accurate cross-section of the U.S. population. The Summer 2009 survey primarily cited in this report is based on 24,728 respondents, including 13,814 pet owners, 9,739 dog owners, and 6,033 cat owners.

The reports also include data from Packaged Facts' February 2009 online poll of 1,668 pet owners; and data provided through special arrangements with the American Pet Products Association (APPA National Pet Owner Surveys); PET AGE (annual Retailer Reports); Pet Product News International (annual State of the Industry Reports); and the American Veterinary Medical Association.

Table of Contents

Pet Supplies and Pet Care Products in the U.S., 8th Edition: Pet Health and Pampering: The New Value Equation

Chapter 1: Executive Summary

  • Introduction
    • Market Definition
      • Exclusions
    • Four IRI-Tracked Product Categories
    • Report Methodology
  • The Market
    • Retail Sales Slow in 2009
    • Figure 1-1: U.S. Retail Sales of Pet Supplies: 2005, 2009 and 2014 (in millions of dollars)
    • IRI-Tracked Sales at $1.9 Billion
    • Sales by Product Type
    • Natural and Organic Product Sales and Market Share
    • Retail Channel Shares and Trends
    • State of the Market
  • The Marketers
    • Number and Types
    • Second-Tier Multi-Category Marketers
    • Natural Product Specialists
    • Nestle Purina Leads in IRI-Tracked Sales
    • Mergers & Acquisitions
    • Celebrities Weight In
    • Licensing Bigger Than Ever
    • The Private-Label Factor
  • Marketing and New Product Trends
    • Pet Market Advertising Tops $500 Million
    • Non-Traditional Media
    • Social Networking
    • Cause-Related Marketing
    • “Green” Initiatives
    • 2009 a Record Year for New Product Entries
    • Dominant Themes Involve Premium Appeals
    • Retail Channel Trends
    • Economic Concerns Intensify Cross-Channel Competition
    • The PetSmart/Petco Dynamic Duo
    • Pet Superstores vs. Discount Stores
    • Independents and Supermarkets Continue to Slide
    • Non-Traditional Channels Gaining Ground
    • Independent Pet Stores Feel Economic Pinch
  • The Consumer
    • 53% of Households Own Pets
    • Overview of Dog and Cat Supply Purchasing
    • Figure 1-2: Household Purchasing Rates for Dog or Cat Supplies by Category, 2009 (percent of U.S. households)
    • Two-Thirds Are Receptive to Affordable Natural/Organic Pet Supplies

Chapter 2: The Market

  • Introduction
    • Market Definition
      • Exclusions
    • Four IRI-Tracked Product Categories
    • Trade Associations and Shows
    • Regulatory Agencies and Trends
    • Report Methodology
  • Market Size and Growth
    • Retail Sales Slow in 2009
    • Table 2-1: U.S. Retail Sales of Pet Supplies, 2005-2009 (in millions of dollars)
    • IRI-Tracked Sales at $1.9 Billion
    • Table 2-2: IRI-Tracked Sales of Pet Supplies, 2005-2009 (in millions of dollars)
    • Table 2-3: IRI-Tracked Sales of Pet Supplies by Category, 2009 vs. 2008 (in millions of dollars and units)
    • Table 2-4: IRI-Tracked Sales of Pet Supplies: By Category, 2005-2009 (in millions of dollars)
    • Table 2-5: Growth of IRI-Tracked Sales of Pet Supplies: By Category, 2006-2009 (percent)
    • Table 2-6: Dollar Change in IRI-Tracked Sales of Pet Supplies by Category, 2005-2009 (in millions of dollars)
  • Market Composition
    • Sales by Product Type
    • Figure 2-1: Share of U.S. Retail Sales of Pet Supplies by Animal Type: 2009 (percent)
    • Share of Dog Supply Sales by Product Category
    • Table 2-7: Share of U.S. Retail Sales of Dog Supplies: By Category, 2009 (in millions of dollar and percent share)
    • Table 2-8: Average Annual Dog Supply Expenses: By Category, 2009 (in dollar)
    • Share of Cat Supply Sales by Product Category
    • Table 2-9: Share of U.S. Retail Sales of Cat Supplies: By Category, 2009 (in millions of dollars and percent share)
    • Table 2-10: Average Annual Cat Supply Expenses: By Category, 2009 (in dollar)
    • Share of IRI-Tracked Sales by Product Category
    • Table 2-11: Share of IRI-Tracked Sales of Pet Supplies by Product Category: 2003, 2006 and 2009 (percent)
    • Share of Independent Pet Store Sales by Animal Type
    • Table 2-12: Share of Independent Pet Store Pet Supply Sales by Category: 2005-2008 (percent)
    • Share of Dog Category Sales by Product Type
    • Table 2-13: Share of Independent Pet Store Sales of Dog Products: By Category, 2005-2008 (percent)
    • Share of Fish Category Sales by Product Type
    • Table 2-14: Share of Independent Pet Store Sales of Fish Products: By Category: 2005 vs. 2008 (percent)
    • Share of Cat Category Sales by Product Type
    • Table 2-15: Share of Independent Pet Store Sales of Cat Products: By Category, 2005-2008 (percent)
    • Share of Small Mammal Sales by Product Type
    • Table 2-16: Share of Independent Pet Store Sales of Small Mammal Products: By Category, 2008 (percent)
    • Share of Bird Category Sales by Product Type
    • Share of Herptile Category Sales by Product Type
    • Table 2-17: Share of Independent Pet Store Sales of Bird Products: By Category, 2005 vs. 2008 (percent)
    • Table 2-18: Share of Independent Pet Store Sales of Herptile Products: By Category, 2008 (percent)
    • Natural and Organic Product Sales and Market Share
    • Figure 2-2: U.S. Retail Sales of Natural and Organic Pet Care Products: 2004, 2009 and 2014 (in millions of dollars)
    • Figure 2-3: U.S. Retail Sales and Share of Natural Pet Care Products: By Category, 2004 vs. 2009 (percent)
    • Retail Channel Shares and Trends
    • Table 2-19: Share of Pet Supply Sales: By Retailer Type, 2006 vs. 2009 (percent)
    • Dog/Cat Household Pet Supply Purchasing by Channel
    • Table 2-20: Pet Product Purchasing Patterns Among Dog or Cat Owners: By Retail Channel, 2007-2009 (percent of U.S. dog- or cat-owning households)
  • Market Outlook
    • State of the Market
    • Recession Receding - Slowly
    • Pet Market Impact
    • Table 2-21: Percent of Pet Owners Who Anticipate Spending Less on Pet Food/Supplies or Pet Services in Next 12
    • Months, February 2009
    • Table 2-22a: Pet Owner Patterns: By Change in Financial Situation Compared With 12 Months Ago, 2009 (percent of U.S. pet-owning households)
    • Table 2-22b: Pet Owner Population: By Change in Financial Situation Compared With 12 Months Ago, 2009 (millions of number of U.S. pet-owning households)
    • Table 2-22c: Pet Owner Indexes: By Change in Financial Situation Compared With 12 Months Ago, 2009 (U.S. petowning households)
    • Human/Animal Bond a Potent Force
    • Figure 2-4: “Consider My Pet(s) Part of the Family”: By Percent of Pet, Dog/Cat, Dog and Cat Owners, February 2009 (percent)
    • Table 2-23: Mean Number of Veterinary Visits: By Human/Animal Bond Among Dog and Cat Households, 2006
    • Table 2-24: Mean Veterinary Expenditures: By Human/Animal Bond Among Dog and Cat Households, 2006 (in dollars)
    • All Things Pet Health
    • Product Safety a Growing Concern
    • Natural/Organic Products
    • Table 2-25: Percent of Pet Owners Who Purchased Natural/Organic Pet Products in Last 3 Months: Dog Owners vs. Cat Owners, February 2009 (percent of U.S. dog or cat owners)
    • Table 2-26: Percent of Pet Owners Who Would Buy More Natural/Organic Pet Products If They Were More Available or More Affordable, February 2009 (percent of U.S. dog or cat owners)
    • Functional Products
    • Figure 2-5: U.S. Retail Sales of Natural and Organic Pet Products: 2003, 2007 and 2012 (in millions of dollars)
    • Figure 2-6: U.S. Retail Sales of Pet Supplements and Nutraceutical Treats: 2003, 2007 and 2012 (in millions of dollars)
    • Figure 2-7: U.S. Retail Sales of Pet Medications: 2003, 2007
    • and 2012 (in billions of dollars)
    • Senior, Overweight and Special Needs Pet Products
    • Figure 2-8: Share of U.S. Retail Sales of Senior, Weight Management and Special Needs Pet Products: By Category, 2008 (percent)
    • Premium Demographics Helping to Drive Expenditures
    • Table 2-27: Average U.S. Household Expenditures on Pet Supplies: 1998-2008 (in dollars)
    • Table 2-28: Share of U.S. Pet Supplies Expenditures: $70K+ vs. Under $70K Income Brackets, 1998-2008 (percent)
    • Table 2-29: $70K+ Household Share of U.S. Pet Market Expenditures: Total and By Category, 1998 vs. 2008 (percent)
    • Impact of Aging Pet Population
    • Figure 2-9: Percentage of Dogs and Cats Age 6 and Over: 1996 vs. 2006 (percent)
    • Impact of Pet Overweight, Obesity
    • Table 2-30: Percentage and Number of Overweight and Obese Dogs and Cats, 2008
    • Table 2-31: Percentage and Number of Overweight and Obese Dogs and Cats, 2007
    • Rise in Pet Travel Favors Many Product Categories
    • Favorable Trends in Pet Ownership
    • Figure 2-10: Household Penetration Rates for Selected Dogor Cat-Owning Classifications: 2003 vs. 2009 (percent of U.S. households)
    • Table 2-32: Household Penetration Rates for Selected Pet-Owning Classifications, 2007-2009 (percent of and number of U.S. households in millions)
    • More Pets than People
    • Table 2-33: Number of Pets in the United States by Type: 2000, 2002, 2004, 2006 and 2008 (number in millions and percent)
    • Impact of Boomers and Graying Population
    • Figure 2-11: Dog or Cat Ownership Rates by Age Bracket: 2003 vs. 2009 (percent of U.S. households)
    • Table 2-34: Household Penetration Rates for Selected Pet-Owning Classifications: By Generational Cohort, 2009 (percent of U.S. households)
    • Table 2-35: Household Populations for Selected Pet-Owning Classifications: By Generational Cohort, 2009 (number of U.S. households in millions)
    • Table 2-36: Indexes for Selected Pet-Owning Classifications: By Generational Cohort, 2009 (U.S. households)
    • Table 2-37: Number and Share of Total U.S. Population Growth for Selected Age Brackets: 2010, 2015 and 2020 (in thousands of number and percent)
    • Role of Gen Ys and Gen Xers
    • No-Kid Pet Household Clout
    • Table 2-38: Childless Dog or Cat Owners: Dog/Cat Ownership Rates and Share of Total Dog/Cat Owners: 2003, 2006 and 2009 (percent)
    • Celebrity Involvement and Pet-Themed Hit TV Series
    • Looking Ahead: Trends and Opportunities
    • Table 2-39: Projected U.S. Retail Sales of Pet Supplies: 2009-2014 (in millions of dollars)

Chapter 3: The Marketers

  • Competitive Overview
    • Number and Types
    • Multi-Category Market Leaders
    • Second-Tier Multi-Category Marketers
    • Natural Product Specialists
    • Category Leaders
      • Cat Litter
      • Flea/Tick-Control Products
      • HBC (Grooming, Supplements, Oral Care)
      • Clean-Up/Odor-Control Products
      • Dog Chews
      • Toys
      • Training/Containment Products
      • Shelter, Crates, Carriers, Furniture
      • Non-Dog/Cat Supplies
    • Mergers & Acquisitions
    • Table 3-1: Timeline of U.S. Pet Supplies Marketer and Brand Acquisitions and Sales: 2004-2009
    • Human Product Mega-Marketers
    • Illustration 3-1: Orvis Dog Bed Selector Website Banner
    • Impact of Retailer Consolidation
    • Non-Food/Food Cross-Over
    • Mass/Pet Specialty Cross-Over
    • Channel and Retailer Exclusivity
    • Celebrities Weight In
      • Cesar Millan
      • Martha Stewart
      • Retailer Exclusivity
    • Licensing Bigger Than Ever
    • Illustration 3-2: Advertising for Vo-Toys' Licensed Jeep Pet Products Collection
      • Disney' s Bolt
      • Pet Market Licensing Leaders
      • Jakks Pacific
    • Illustration 3-3: Advertising for Jakks Pacific' s Licensed AKC Pet Product Line
    • Illustration 3-4: Jakks Pacific' s Minnie Mouse Pet Apparel
      • Pet Brands
      • Purina Jumps In
      • The Kid Factor
      • Licensing Pros and Cons
    • The Private-Label Factor
    • Table 3-2: IRI-Tracked Sales of Private-Label Pet Supplies by Category: 2003, 2006 and 2009 (in millions of dollars and percent)
    • Table 3-3: U.S. Market for Pet Supplies: Selected Marketers and Leading Brands, 2009
  • Marketer and Brand Shares
    • Methodology
    • Nestle Purina Leads in IRI-Tracked Sales
    • Figure 3-1: Top Marketers of Pet Supplies by Share of IRITracked Sales: 2006 vs. 2009 (percent)
    • Cat Litter Category: Consolidated But Still Branching Out
    • Figure 3-2: Top Marketers of Cat Litter by Share of IRITracked Sales: 2006 vs. 2009 (percent)
    • Competition Up in Natural Niche
    • Figure 3-3: Top Natural Cat Litter Brands by Share of IRITracked Sales: 2006 vs. 2009 (percent)
    • Other Dog/Cat Supplies: Category Leader Hartz Suffers Major Loss
    • Figure 3-4: Top Marketers of Other Dog/Cat Supplies by Share of IRI-Tracked Sales: 2006 vs. 2009 (percent)
    • Dog Chews: No. 1 Hartz Posts Big Losses
    • Figure 3-5: Top Marketers of Dog Chews by Share of IRITracked Sales: 2006 vs. 2009 (percent)
    • Non-Dog/Cat Supplies: Central Garden & Pet Coming on Strong
    • Figure 3-6: Top Marketers of Non-Dog/Cat Supplies by Share of IRI-Tracked Sales: 2006 vs. 2009 (percent)
    • Brand Rankings in the Pet Specialty Channel
    • Table 3-4: Marketer Sales and Shares of Pet Supplies in IRITracked Outlets by Category: 2008 vs. 2009 (in millions of dollars and percent)
    • Table 3-5: IRI-Tracked Sales of Cat Litter by Marketer and Brand: 2008 vs. 2009 (in millions of dollars and percent)
    • Table 3-6: Cat Litter Marketers by Dollar Change in IRITracked Sales: 2008 vs. 2009 (in millions of dollars)
    • Table 3-7: Cat Litter Brands by Dollar Change in IRI-Tracked Sales: 2008 vs. 2009 (in millions of dollars)
    • Table 3-8: IRI-Tracked Sales of Other Dog/Cat Supplies by Marketer and Brand: 2008 vs. 2009 (in millions of dollars and percent)
    • Table 3-9: Other Dog/Cat Supplies Marketers: By Dollar Change in IRI-Tracked Sales, 2008 vs. 2009 (in millions of dollars)
    • Table 3-10: Other Dog/Cat Brands by Dollar Change in IRITracked Sales: 2008 vs. 2009 (in millions of dollars)
    • Table 3-11: IRI-Tracked Sales of Dog Chews by Marketer and Brand: 2008 vs. 2009 (in millions of dollars and percent)
    • Table 3-12: Dog Chews Marketers by Dollar Change in IRITracked Sales: 2008 vs. 2009 (in millions of dollars)
    • Table 3-13: Dog Chews Brands by Dollar Change in IRITracked Sales: 2008 vs. 2009 (in millions of dollars)
    • Table 3-14: IRI-Tracked Sales of Non-Dog/Cat Supplies by Marketer and Brand: 2008 vs. 2009 (in thousands of dollars and percent)
    • Table 3-15: Non-Dog/Cat Supplies Marketers by Dollar Change in IRI-Tracked Sales: 2008 vs. 2009 (in thousands of dollars)
    • Table 3-16: Non-Dog/Cat Supplies Brands by Dollar Change in IRI-Tracked Sales: 2008 vs. 2009 (in thousands of dollars)
    • Table 3-17: Pet Specialty Market and Brand Leaders in Key Pet Supply Categories: 2004, 2006 and 2008
  • Competitor Profile: Central Garden & Pet
    • A Pet Supplies and Household Garden Market Leader
    • Company Acquires Farnam
    • A Pet Specialty and Mass-Market Leader
    • Table 3-18: IRI-Tracked Sales of Central Garden & Pet Pet Products by Category: 2008 vs. 2009 (in millions of dollars and percent)
    • Illustration 3-5: Central Garden & Pet' s New Comfort Zone Feline Wipes
  • Competitor Profile: Drs. Foster & Smith
    • The Top U.S. Pet Catalog Marketer
    • Building an Internet Presence
    • On the Air
    • Cause Marketing
    • Environmental Commitment
    • Aquatic Services
  • Competitor Profile: Hartz Mountain Corp
    • Corporate Overview
    • Mass-Market Sales Slipping
    • Table 3-19: IRI-Tracked Sales and Market Share of Hartz Mountain Pet Supplies, 2005-2009 (in millions of dollars and percent)
    • Product Innovation
    • Corporate Responsibility
    • Hartz Website Includes Online Tip Exchange
    • Looking Abroad
  • Competitor Profile: Doskocil (Petmate)
    • A Multi-Category Pet Supplies Powerhouse
    • Building on Innovation
    • Problem-Solution Focus
    • Aspen a Best-Selling Brand
    • Table 3-20: Doskocil' s IRI-Tracked Sales of Dog and Cat Supplies, 2008 vs. 2009 (in millions of dollars and percent)
    • Environmental Initiatives
  • Competitor Profile: Sergeant' s Pet Care, Inc
    • Overview
    • Table 3-21: IRI-Tracked Sales and Market Share of Sergeant' s Pet Care, 2005-2009 (in millions of dollars and percent)
    • Bulking Up Through Acquisitions
    • New Product Innovations
    • Increased Web Presence
  • Competitor Profile: Spectrum Brands
    • Company Overview
    • Table 3-22: Share of Spectrum Brands Net Sales, 2007-2009 (percent)
    • Abandoning Acquisitions Strategy
    • An Optimistic Outlook
    • Table 3-23: Spectrum Brands' IRI-Tracked Pet Product Sales, 2008 vs. 2009 (in millions of dollars and percent)

Chapter 4: Marketing and New Product Trends

  • Marketing Trends
    • Pet Market Advertising Tops $500 Million
    • Table 4-1: Media Breakout of U.S. Advertising Expenditures on Pet Products, 2004-2008 (percent)
    • Human/Animal Bond More Important Than Ever
    • Illustration 4-1: Advertising for Bayer' s K9 Advantix
    • Value-Focused Advertising
    • Other Key Themes
    • Celebrity Kick
    • Trade Advertising and Promotions
    • Illustration 4-2: Advertising for Pet Care Systems' Swheat Scoop
    • Non-Traditional Media
    • Internet Advertising
    • Social Networking
    • Cause-Related Marketing
    • Pet Marketers Embracing Sustainable Initiatives
    • Professional Endorsement and “Pro-Branding”
    • Brand “Toning”
    • Illustration 4-3: Advertising for Bramton' s Vet' s Best Line
  • New Product Trends
    • 2009 a Record Year for New Product Entries
    • Table 4-2: Number of New Pet Supply Product Lines and SKUs, 2005-2009
    • Dominant Themes Involve Premium Appeals
    • Table 4-3: Top Pet Supply Product Selling Points by Package Tags/Marketing Claims, 2005-2009
    • Leading Marketers by Level of New Product Introductions
    • Table 4-4: Top Companies by Number of Pet Supplies New Product Launches: 2005-2009
    • Common Denominators in New Product Development
      • Value-Added/Functional
      • Natural/Organic
      • Product Humanization and Pet Pampering
    • Illustration 4-4: Advertising for ConairPets' Grooming Clippers
    • Illustration 4-5: Advertising for Petmate' s Lifestyle Collection
      • Convenience
    • Illustration 4-6: Advertising for Liquid Net' s Ultimate Insect Repellant for Pets
      • Safety
    • Illustration 4-7: Advertising for Invisible Fence Training and Containment Products
      • Oral Care
    • Illustration 4-8: Advertising for Bamboo' s QuadBrush Ultimate Pet Toothbrush
      • Special Needs Products
      • Gifting and Luxury Products
    • Table 4-5: Pets and Gifts/Birthdays/Holidays: 2008 (percent, dollar, and number)
    • Illustration 4-9: Holiday Advertising for Humane Society Online Store
      • Luxury Products
    • Flea/Tick Products
      • Online Selling
    • Illustration 4-10: Advertising for DrsFosterSmith.com
      • Value
      • Safety
      • Natural
      • New Drugs and Anti-Diversion Initiatives
    • Cat Litter and Accessories
    • Illustration 4-11: Advertising for World' s Best Cat Litter
    • Illustration 4-12: Oil-Dri Corp' s Cat' s Pride Natural Scoop
    • Illustration 4-13: Automated Pet Care Products' Litter-Robot
    • Toys
      • Interactive
      • Senior and Weight-Maintenance
    • Illustration 4-14: MultiVet' s SlimCat Food Distributor Ball
      • Super-Durable and Combo Chew/Food
      • Natural/Organic/Eco-Friendly
      • Small Dog Toys
    • Dog Chews
    • Variety
      • Oral Care
      • Functional
      • “Ethical” Claims
    • Grooming Products
    • Illustration 4-15: Advertising for Spa Lavish Your Pet' s Spa Colors Grooming Line
    • Illustration 4-16: Advertising for TropiClean' s TropiClean Pet Shampoo
    • Illustration 4-17: Advertising for HydroSurge RapidBath
    • Supplements
    • Illustration 4-18: Advertising for Nestle Purina' s FortiFlora Supplement
    • Clean-Up/Odor-Control Products
    • Illustration 4-19: Advertising for Procter & Gamble' s Febreze Pet Odor Eliminators
    • Illustration 4-20: Advertising for Kegel' s Fizzion Concentrated Cleaner
    • Illustration 4-21: Advertising for Paramount' s AKC and CFA Clean-Up Products
    • Collars, Leashes and Leads
    • Illustration 4-22: Skeelo' s LumiLeash Retractable Leash
    • Illustration 4-23: Premier Pet' s Eco Gentle Leader Harness
    • Illustration 4-24: Website Banner for Coastal Pet' s Earth Soy Collars and Leads
    • Illustration 4-25: Dosha Dog' s Fashion Collars
    • Carriers, Crates, Shelter
    • Illustration 4-26: Creature Leisure' s The Carry Den XT
    • Illustration 4-27: New York Dog' s Little Red Barn Portable Dog Home
    • Bedding
    • Watering and Feeding Devices
    • Illustration 4-28: Omega Paw' s Portion Pacer Dog Bowl
    • Illustration 4-29: Veterinary Ventures' Drinkwell 360 Pet Fountain
    • Electronic/High-Tech
    • Illustration 4-30: Advertising for Panasonic' s PetCam Network Camera
      • Pet ID Systems
    • Illustration 4-31: Advertising for IDtag.com
    • Illustration 4-32: White Bear Technologies' RoamEO Pet Location System
      • Home DNA Test Kits
    • Illustration 4-33: Advertising for Mars Veterinary' s Wisdom Panel MX
      • Smart Pet Doors
    • Illustration 4-34: Advertising for New PetSafe Training Products
    • Non-Dog/Cat Supplies
      • Kid-Appeal
    • Illustration 4-35: SuperPet USA' s CritterTrail Treat Zone Habitat
      • Health/Functional
    • Illustration 4-36: Kaytee' s All-Natural Timothy Hay Plus
    • Illustration 4-37: Zoo Med Laboratories' AvianSun Bird Lamp
      • Natural/Eco-Friendly
    • Illustration 4-38: T Weiss Organics' Algae Magic Algae Inhibitor
      • Convenience/Effectiveness
    • Illustration 4-39: Lifegard Aquatics' Lifegard WOW Aquarium Filter/Pump
      • Style
    • Illustration 4-40: Penn-Plax Life-Style Bird Cage
    • Illustration 4-41: Casco Group' s biOrb Life Aquarium
      • Category Cross-Over

Chapter 5: Retail Channel Trends

  • Economic Concerns Intensify Cross-Channel Competition
    • Pet Supply Shopping by State of Financial Situation
    • Table 5-1: Pet Product Purchasing Patterns Among Dog or Cat Owners by Retail Channel: By Change in Financial Situation Compared With 12 Months Ago, 2009 (percent of U.S. dog- or cat-owning households)
    • Table 5-2: Pet Product Purchasing Indexes Among Dog or Cat Owners by Retail Channel: By Change in Financial Situation Compared With 12 Months Ago, 2009 (U.S. dog- or catowning households)
      • Pet Superstores vs. Discount Stores
    • Table 5-3: Pet Product Purchasing Patterns Among Dog or Cat Owners: By Retail Channel, 2007-2009 (percent and millions of number of U.S. dog- or cat-owning households)
      • Independents and Supermarkets Continue to Slide
      • Non-Traditional Channels Gaining Ground
    • Table 5-4: Shopping Rates for Selected Retail Chains and Internet/Catalog Merchants Among Dog or Cat Owners Who Purchase Pet Supplies at “Other” Outlets, 2009 (percent and index of U.S. dog- or cat-owning households)
      • Channel Loyalty Waning
    • Table 5-5: Overview of Retail Channel Loyalty in Pet Product Purchasing Among Dog or Cat Owners, 2004 vs. 2009 (percent and in millions of number of U.S. dog- or cat-owning households)
    • Table 5-6: Retail Channel Loyalty in Pet Product Purchasing Among Dog or Cat Owners, 2007-2009 (percent and in millions of number of U.S. dog- or cat-owning households)
    • Figure 5-1: Percent of Pet Product Customers Who Shop Across Channels: By Major Retail Sector, 2004 vs. 2009 (U.S. dog- or cat-owning households)
    • The PetSmart/Petco Dynamic Duo
    • Table 5-7: PetSmart and Petco Combined Sales: 2001-2008 (in millions of dollars)
    • Other Top-Ranked Pet Specialty Chains
    • Company Profile: PetSmart, Inc.
    • Table 5-8: PetSmart Sales: 1999-2008 (in millions of dollars)
      • Expansion, Growth Despite Down Economy
    • Table 5-9: Number of PetSmart Stores in Operation, 1999-2009
      • Impact of Economic Downturn
      • Martha Stewart Line to Debut as PetSmart Exclusive
      • Rewarding Customer Loyalty Key to Success
    • Company Profile: Petco Animal Supplies, Inc.
    • Table 5-10: Petco Annual Sales: 2000-2008 (in millions of dollars)
      • Changes and Challenges
    • Table 5-11: Number of Petco Stores in Operation, 1999-2009
      • Celebrity Tie-Ins
      • Petco Tests “Unleashed” Concept
      • A New Staff Training Program
      • Marketing and PR
    • Independent Pet Stores Feel Economic Pinch
    • Table 5-12: Top Challenges Pet Specialty Retailers Face in Next Two Years: 2008-2009 vs. 2009-2010 (percent)
    • Table 5-13: Pet Specialty Retailer Average Gross Dollar Volume: 2001-2008 (in dollars)
      • Increasing Competition from Mass, Pet Superstores
      • Food Sales Boost Independents' Profile
      • Distributors Also Helping Out
      • Survival of the Industry
    • Walmart Bullish on Pet Supplies
    • Target Also Coming on Strong
    • Supermarkets Still Struggling to Compete
    • Natural Supermarket Trends
    • Table 5-14: Share of Pet Product Sales in Natural Supermarkets: By Category, 2005-2008 (percent)
    • Table 5-15: Percent of Dog or Cat Owners Shopping at Trader Joe' s or Whole Foods, 2005-2009 (percent and number of U.S. dog- or cat-owning adults)
    • Table 5-16: Pet Owner Shopping Patterns: Trader Joe' s vs. Whole Foods, 2007-2009 (percent, number, and index for U.S. pet-owning adults)
    • Illustration 5-1: Pet Department in Whole Foods
    • Illustration 5-2: Pegboard Display of Pet Treats and Rawhides in Whole Foods
    • Wholesale Clubs
    • Dollar Stores
    • Convenience Stores
    • The Internet Effect
      • Leading E-tailers of Pet Food and Supplies
      • Pet Retailers Turn to Blogs, Social Networking

Chapter 6: The Consumer

  • Pet Ownership Trends
    • The Simmons Survey System
    • 53% of Households Own Pets
    • Table 6-1: Household Penetration Rates for Selected Pet-Owning Classifications: Overall and by Generational Cohort, 2009 (percent, number and indexes of U.S. households)
    • Boomers Still Account for Plurality of Pet Owners
    • Overall Pet Ownership Rates Are Edging Up
    • Table 6-2: Household Ownership of Selected Pet-Owning Classifications, 2006-2009 (percent and number of U.S. households)
  • Overview of Dog and Cat Supply Purchasing
    • Gains for Flea/Tick, Heartworm Products
    • Figure 6-1: Household Purchasing Rates for Dog or Cat Supplies by Category, 2009 (percent of U.S. households)
    • Table 6-3: Households Purchasing Rates for Dog or Cat Supplies by Category, 2004-2009 (percent of U.S. households)
    • Top-Line Purchasing Rates by Product Type
    • Table 6-4: Household Purchasing of Dog or Cat Supplies by Category and Type, 2009 (percent and number of U.S. dogor cat-owning households)
    • Figure 6-2: Purchasing of Cat Box Filler/Litter Type, 2009 (percent and number of U.S. cat-owning households)
    • Two-Thirds Are Receptive to Affordable Natural/Organic Pet Supplies
    • Table 6-5: Pet Owner Disposition to Buy Natural/Organic Pet Foods or Pet Supplies, February 2009 (percent)
    • Patterns by Pet Channel and Product Type
    • Table 6-6: Pet Supply Purchasing Rates by Retail Channel: By Pet Supply Type, 2009 (percent of U.S. pet-owning households)
    • Table 6-7: Total Number of Pet Supply Purchasing Households by Retail Channel: By Pet Supply Type, 2009 (U.S. pet-owning households in thousands)
    • Table 6-8: Pet Supply Purchasing Indices by Retail Channel: By Pet Supply Type, 2009 (U.S. pet-owning households)
  • Consumer Focus: Flea- and Tick-Care Products
    • 35% Use Frontline
    • Southeast Is Prime Region
    • Table 6-9: Purchasing Overview for Flea/Tick Care Products for Dogs and Cats: Overall and by Purpose, Type and Brand, 2009 (percent and number of U.S. dog- or cat-owning households)
    • Table 6-10: Purchasing Rates for Flea/Tick Care Products for Dogs and Cats: Overall and by Purpose, Type and Brand, 2007-2009 (percent of U.S. dog- or cat-owning households)
    • Table 6-11: Purchasing Indices for Flea/Tick Care Products: By Gender, 2009 (U.S. dog- or cat-owning households)
    • Table 6-12: Purchasing Indices for Flea/Tick Care Products: By Adult Age Bracket, 2009 (U.S. dog- or cat-owning households)
    • Table 6-13: Purchasing Indices for Flea/Tick Care Products: By Race/Ethnicity, 2009 (U.S. dog- or cat-owning households)
    • Table 6-14: Purchasing Indices for Flea/Tick Care Products: By Region, 2009 (U.S. dog- or cat-owning households)
    • Table 6-15: Purchasing Indices for Flea/Tick Care Products: By Household Income Bracket, 2009 (U.S. dog- or catowning households)
  • Consumer Focus: Heartworm Control Products
    • 68% of Dog Owners Buy Heartworm Control
    • Figure 6-3: Percent and Number Who Purchase Heartworm Control Products for Dogs or Cats, 2009 (percent and number of U.S. dog- or cat-owning households)
    • Table 6-16: Purchasing Rates for Heartworm Products for Dogs or Cats, 2007-2009 (percent of U.S. dog- or catowning households)
    • Table 6-17: Purchasing Rates for Heartworm Products for Dogs or Cats: By Change in Economic Situation Compared With 12 Months Ago, 2009 (percent of U.S. dog- or catowning households)
    • Distinct Draws by Type of Pet
    • Table 6-18: Purchasing Indices for Heartworm Control Products: By Selected Demographic Traits, 2009 (U.S. dogor cat-owning households)
  • Consumer Focus: Cat Litter
    • 84% Use Cat Filler/Litter
    • Table 6-19: Purchasing Overview for Cat Filler/Litter Products: Overall and by Type, Brand, and Frequency of Use, 2009 (percent and number of U.S. cat-owning households)
    • Table 6-20: Purchasing Rates for Cat Filler/Litter Products: Overall and by Type, Brand, and Frequency of Use, 2007-
    • 2009 (percent of U.S. cat-owning households)
    • Table 6-21a: Purchasing Patterns for Cat Filler/Litter Products by Type, 2005-2009 (percent of U.S. cat-owning households)
    • Table 6-21b: Purchasing Patterns for Cat Filler/Litter Products by Type, 2005-2009 (number of U.S. cat-owning households)
    • Indicators for Above-Average Use
    • Table 6-22: Purchasing Indices for Cat Box Filler/Litter: By Gender, 2009 (U.S. cat-owning households)
    • Table 6-23: Purchasing Indices for Cat Box Filler/Litter: By Adult Age Bracket, 2009 (U.S. cat-owning households)
    • Table 6-24: Purchasing Indices for Cat Box Filler/Litter: By Race/Ethnicity, 2009 (U.S. cat-owning households)
    • Table 6-25: Purchasing Indices for Cat Box Filler/Litter: By Region, 2009 (U.S. cat-owning households)
    • Table 6-26: Purchasing Indices for Cat Box Filler/Litter: By Household Income Bracket, 2009 (U.S. cat-owning households)
  • Consumer Focus: Pet Supplements
    • 15 Million Purchase Nutritional Supplements for Dogs or Cats
    • Figure 6-4: Consumer Base for Nutritional Supplements for Dogs or Cats, 2007-2009 (percent and number of U.S. dogor cat-owning households)
    • Higher Indexes for Hispanics, Blacks
    • Table 6-27: Purchasing Indices for Pet Supplements: By Selected Demographic Traits, 2009 (U.S. dog- or cat-owning households)

Pet Supplies and Pet Care Products: Global Market Overview 2010

Introduction

  • Scope of Report
  • Report Methodology
  • Global Market Overview
  • Value of Global Pet Care Product Sales
    • Figure 1: Global Retail Sales of Pet Supplies: 2005, 2009 and 2014 (in billions of U.S. dollars)
    • Figure 2: Global Retail Sales of Pet Supplies: Compound Annual Growth Rates, 2005-2009 vs. 2009-2014 (percent)
    • U.S. Retail Sales Slow in 2009
    • Figure 3: U.S. Retail Sales of Pet Supplies: 2005, 2009 and 2014 (in millions of dollars)
    • Market Share by Global Region and Channel
    • Figure 4: Share of Global Pet Supplies Sales by Region: 2009 (percent)
      • Retail Expansion Key to Growth in Developing Markets
    • Global Sales by Distribution Chanel
    • Figure 5: Share of Global Sales by Region: Non-Food Pet Supplies vs. Pet Food, 2009 (percent)
    • Pet Product Marketer Ranking
    • Figure 6: Global Pet Product Market Leaders: 2009 (percent)
      • Spectrum Brands an International Pet Supply Powerhouse
    • Figure 7: Pet Supply Share of Spectrum Brands Net Sales, 2007-2009 (percent)
      • Sumitomo Expanding Hartz Brand in Asia-Pacific
      • Rolf C. Hagen a Privately Owned Global Player
      • Mars Consolidates Global Brand Focus
    • Rates of Global Product Launches
    • Table 1: Number of Global Pet Supplies Product Launches: Reports and SKUs, 2005-2009
      • North America Out Front
    • Figure 8: Pet Supplies Product Launches by Number of SKUs: BRIC Countries, 2005-2009
    • Table 2: Share of Global Pet Supplies Product Launches by Region: 2005, 2007 and 2009 (percent)
    • Top Global Marketers by Level of New Product Activity
    • Table 3: Top 10 Companies by Number of Global Pet Supplies New Product Launches: 2005- 2009
    • Key Marketing Claims Involve Premium Appeals
    • Table 4: Top 20 Package Tags/Marketing Claims: By Number of Global Pet Supplies New Product Launches, 2007 vs. 2009
    • Illustration 1: Advertising for Rolf C. Hagen GLO Aquarium Lighting
    • Illustration 2: Advertising for Beaphar Calming Dog and Cat Collars
    • Illustration 3: Advertising for PetSafe Electronic Training Products
      • Drs. Foster & Smith Ranks High in Catalogs/Online
    • Illustration 4: Advertising for DrsFosterSmith.com
    • Global Market Trends
      • Humanization at Core of Value Growth
      • Health Trends Increasingly Relating to Pet Age, Obesity
      • Convenience Appeals Vary by Level of Market Development
    • Impact of Aging Human Population
    • The Urban Effect
    • Tapping High-Income Demographics
      • Trickle-Down Premiumization
    • Strong Global and U.S. Sales of Pet Medications Bode Well for Pet Supplies of All Kinds
    • Figure 9: Share of Global Animal Health Sales: Production Animal vs. Companion Animal, 2003, 2007 and 2012 (percent)
      • North American Pet Insurance Going Strong
    • Focus on Indoor and Smaller Pets
    • Food/Non-Food Brand Cross-Over
    • Walmart and Other Big Boxes Eying India and Russia
    • The Internet Effect
    • Table 5: Global Internet Penetration Rates and Share of World Users, 2009 (percent)
    • BRIC Country Pet Market Snapshots
      • Brazil
      • Russia
      • India
      • China
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