Ethnic Hair, Beauty and Cosmetics Products in the U.S., 7th Edition

Ethnic Hair, Beauty and Cosmetics Products in the U.S., 7th Edition published by Packaged Facts in March, 2010. This report consists of 285 pages and the price starts from US $ 3995.

Introduction

Abstract

No market is an island -- but why do many marketers and retailers still consider the ethnic HBC aisle as separate from the rest of the store, sleepy and low-end? In reality, ethnic haircare, makeup, and skincare products are a vibrant $2.7 billion business that reflects the upscaling of the parent HBC market. In 2010, African-American, Asian, Hispanic, and other folks of color already account for over a third of U.S. population; as of 2013, their spending power will have surpassed $4.2 trillion. Marketers have thus ventured beyond the usual hair relaxers, the few darker tints of makeup and heavy moisturizers, to offer premium-to-high-end beauty and grooming regimens sold through pop-prestige outlets such as Sephora, as well as through TV home shopping networks HSN, QVC, and others. Organic formulations are driving ethnic HBC sales, too -- because Americans of color actually skew more green-minded than Whites. Yet ethnic HBC' s sell-through in the prestige, natural grocery, and TV home shopping channels, is still small in relation to its fabulous potential. As for the effect of the struggling U.S. economy, this market achieved mid-single-digit increases during the global recession of 2008-2009, and is expected to return to double-digit progress as the recovery proceeds. ...Packaged Facts' sales estimates for ethnic-specific hair relaxers, styling products, facial makeup, moisturizers, fade creams, and other products, are presented in this latest edition of Ethnic Beauty Products -- together with estimates of ethnics' spending on mainstream versions of the same items. Sales drivers are analyzed in depth. Experian Simmons demographic data and IRI brand shares are detailed and examined, too; as are the competitive behaviors of Alberto-Culver, Ales Groupe, Dudley Beauty, Johnson & Johnson, Johnson Products, Johnson Publishing, L' Oreal, and Procter & Gamble.

Report Methodology

Ethnic Hair, Beauty and Cosmetics Products in the U.S., 7th Edition is based on information gathered from primary, secondary, and syndicated sources. Primary research involves on-site study of how ethnic HBC is sold through retail stores; Packaged Facts also consults with industry executives. Secondary research involves the evaluation and comparison of data from mountains of articles found in financial, marketing, and retail publications, as well as on corresponding types of websites. Company literature, government agencies, and other sources also provide valuable secondary data.

Stats on market revenues and growth trends derive from all available data on the ethnic HBC marketplace, be they quantitative or qualitative; that is, a broad range of societal and economic trends are factored in, to help shape the most accurate possible view of sales progress. Brand share data are provided by Information Resources, Inc. (IRI), which taps directly into checkout scanners in the three main mass-market channels, which are supermarkets, chain drugstores, and mass merchandisers. IRI' s proprietary InfoScan Review is widely regarded as the "bible" for syndicated retail brand share. However, Wal-Mart and warehouse club data are excluded from the Review, per these retailers' stipulations.

Analysis of consumers' purchase and use of ethnic HBC is based on quarterly surveys by Experian Simmons (formerly Simmons Market Research Bureau, Inc.), one of the leading compilers of demographic data in the United States. Data from Packaged Facts' own February 2009 survey of 2,606 personal care products consumers are also included.

The Bottom Line: What Your Company Really Gets...

With Ethnic Hair, Beauty and Cosmetics Products in the U.S., 7th Edition, you and your marketing team will gain a comprehensive overview of the ins and outs of the ethnic HBC business. Most importantly, the report anchors ethnic HBC in the broader general-market HBC and societal contexts, as well as in the rapidly transforming retail scene. Such valuable qualitative perspective is supported with extensive hard data presented in well-organized tables and charts.

How Your Company Will Benefit from This Report...

If your company is already an established player in ethnic HBC, this report is bound to freshen and strengthen your marketing plan. If your company is newly targeting the ethnic consumer, then this report is a great intro to the ethnic HBC business, and thus a launching pad for a successful venture.

Table of Contents

Chapter 1: Executive Summary

• Three Main Ethnic HBC Categories: Haircare, Makeup, Skincare
• Two Modes of $ Data: Ethnic-Specific HBC Sales, Ethnics' Outlay for General-Market HBC
• Ethnic-Specific HBC Sales Near $2.7 Billion in 2005-2009
• Ethnic-Specific HBC Market to Hit $3.7 Billion in 2014
  • Table 1-1: U.S. Retail Dollar Sales of Ethnic-Specific HBC Products, 2005-2014 (In Millions)
• Haircare Category Still the Retail Leader
• Beauty Supply, Mass Retailers Dominate Ethnic-Specific Sell-Through
  • Table 1-2: Share of U.S. Retail Dollar Sales of Ethnic-Specific HBC, by Retail Channel, 2007-2009 (In Millions)
• Ethnics Spend Grand Total of $9.5 Billion on HBC in 2009
  • Table 1-3: Combined U.S. Retail Dollar Sales of Ethnic-Specific HBC Products and Ethnics' Purchases of General-Market HBC, 2005-2009
  • Ethnic HBC Sales Can Grow Even Faster Than Ethnic Population
  • Hispanics
  • African Americans
  • Asians
  • Other Groups
  • The Arab/South Asian Wild Card
  • Table 1-4: Projection of U.S. Population, by Race and Hispanic Origin, 2010-2020 (In Thousands)
• Ethnic Spending Power: I' ll Raise You a Trillion Bucks
  • Whites' Spending Power to Reach $11.8 Trillion in 2013
  • Hispanics Enabled to Spend $1.4 Trillion
  • African Americans' Spending Power Will Top $1.2 Trillion
  • Asians' Outlay Jumping to $752.3 Billion
  • Native Americans Up Spending Power to $84.6 Billion
  • Muslim-Americans Said to Have $170.0 Billion to Distribute
• News Flash: Folks of Color More Eco-Conscious Than Whites
• Spotlighting Five Notable New Ethnic Haircare Products
• Four Intriguing New Ethnic Makeup Products
• Five New Ethnic Skincare Products Worth Noting
• Numbers of Ethnic Consumers of HBC Products
• Table 1-5: Numbers of U.S.-Resident Ethnics' Using Certain Haircare, Makeup, and Skincare Products, 2009 (Adults, In Thousands)

Chapter 2: The Overall Market

• Highlights
• Introduction
  • The Scope of This Report
  • Three Main Product Categories: Haircare, Makeup, Skincare
  • Two Modes of $ Data: Ethnic-Specific HBC Sales, Ethnics' Outlay for General-Market HBC
  • Big Overlap of Ethnic-Specific and General HBC User-Bases
  • Word "Ethnic" Useful in Discussion of U.S. Market, But...
  • Terms Clarified: A Glossary
    • Cosmeceutical
    • Direct
    • Ethnic
    • Fair Trade
    • Green
    • HBC
    • Market versus Category versus Segment
    • Mass
    • "Natural" versus "Organic"
    • Prestige and Pop Prestige
    • SKU
    • Specialty
    • Supermarket, Chain Drugstore, Mass Merchandiser
    • Sustainable (also, Renewable)
  • Methodology
• Overall Market Size and Growth
  • Ethnic-Specific HBC Sales Near $2.7 Billion in 2005-2009
    • Table 2-1: U.S. Retail Dollar Sales of Ethnic-Specific HBC Products, by Category, 2005-2009 (In Millions)
  • Haircare Category Still the Retail Leader
  • Ethnic-Specific Haircare Brushes $1.5 Billion Mark
  • Ethnic-Specific Makeup Rockets to $961.0 Million
  • Ethnic-Specific Skincare in Push to $210 Million
  • B & Bs, Mass Retailers Dominate Ethnic-Specific Sell-Through
    • Table 2-2: Share of U.S. Retail Dollar Sales of Ethnic-Specific HBC, by Retail Channel, 2007-2009 (In Millions)
  • Ethnics Buy $6.9 Billion Worth of General-Market HBC
    • In Mass, Stagnation
    • Outside of Mass, Prestige and Natural/Organic Channels Hold Big Potential ..32
    • Table 2-3: U.S. Retail Dollar Purchases of General-Market HBC Products by Hispanics, African Americans, and Asians, 2005-2009 (In Millions)
  • Ethnics Spend Grand Total of $9.5 Billion on HBC in 2009
    • Table 2-4: Combined U.S. Retail Dollar Sales of Ethnic-Specific HBC Products and Ethnics' Purchases of General-Market HBC, 2005-2009
• Factors in Future Growth
  • Ethnic HBC Sales Can Grow Even Faster Than Ethnic Population
    • Hispanics
    • African Americans
    • Asians
    • Other Groups
    • The Arab/South Asian Wild Card
    • Table 2-5: Projection of U.S. Population, by Race and Hispanic Origin, 2010-2020 (In Thousands)
  • Ethnic Spending Power: I' ll Raise You a Trillion Bucks
    • Whites' Spending Power to Reach $11.8 Trillion in 2013
    • Hispanics Enabled to Spend $1.4 Trillion
    • African Americans' Spending Power Will Top $1.2 Trillion
    • Asians' Outlay Jumping to $752.3 Billion
    • Native Americans Up Spending Power to $84.6 Billion
    • Muslim-Americans Said to Have $170.0 Billion to Distribute
  • Ethnic-Specific Sales Go Up, Gen-Mart Sales Go Down-and Vice Versa
  • Ethnics' Cosmetic Surgeries Point to Greater HBC Spends
  • Assimilation Bypasses Problem of Reaching Diverse Hispanic, Asian, Arab Sectors
  • News Flash: Folks of Color More Eco-Conscious Than Whites
  • Concepts of Halal Have Crossover Potential
  • Michelle Obama, America' s First Lady
  • Ethnic HBC Can Ride the Men' s Grooming Wave
• Projected Overall Market Sales
  • Ethnic-Specific HBC Market to Hit $3.7 Billion in 2014
  • Ethnic-Specific Haircare Category to Reach $1.9 Billion
  • Ethnic-Specific Makeup Category to Surpass $1.5 Billion
  • Ethnic-Specific Skincare Category Climbing to $284.0 Million
  • Table 2-6: Projected U.S. Retail Dollar Sales of Ethnic-Specific HBC Products, by Category, 2009-2014 (In Millions)

Chapter 3: Insights and Opportunities

• Highlights
• Insights and Opportunities
  • Is Ethnic-Specific HBC "On the Bubble?"
  • Recovery a Time of Experimentation with New Products - and Value
  • The Key Is the Barber and Beauty Supplier
  • It' s Multiculturalism, Stupid!
  • Natural/Organic Options to Harsh Formulations
  • On Global HBC Front, Balance of Power Starts to Shift

Chapter 4: The Ethnic Haircare Category

• Highlights
• The Products
  • Haircare Category Parameters
  • Sales Estimates from Two Perspectives
  • Eight Ethnic Haircare Segments
  • Characteristics of Ethnic Hair
    • African-American Hair
    • Hispanic Hair
    • Asian Hair
  • That Natural Afro Can Be High-Maintenance
  • Natural/Organic Relaxers Offer Alternative to Harsh Chemicals
• Ethnic Haircare Category Size and Growth
  • Ethnic-Specific Haircare Brushes $1.5 Billion Mark in 2009
    • Ethnic-Specific Hair Preparations Segment Approaches $1.3 Billion
    • Ethnic-Specific Wig Segment Hits $211 Million
    • Table 4-1: U.S. Retail Dollar Sales of Ethnic-Specific Haircare Products, 2005-2009 (In Millions)
  • Preparations versus Wigs
  • Share of Ethnic Haircare Prep Sales by Type
    • Table 4-2: Share of U.S. Retail Dollar Sales of Ethnic-Specific Haircare Products, by Segment, 2005-2009 (In Millions)
  • B & Bs: Top Ethnic Haircare Retail Channel, Widens the Gap
    • Table 4-3: Share of U.S. Retail Dollar Sales of Ethnic-Specific Haircare Products, by Retail Channel, 2007-2009 (In Millions)
  • Folks of Color Spend $3.2 Billion on Gen-Mart Hair Items
    • In Mass, Poor Progress in Ethnic Buys of Gen-Mart Haircare Products
    • ...And Such Buys Suffer Outside Mass, Too
    • Table 4-4: U.S. Retail Dollar Purchases of General-Market Haircare Products by Hispanics, African Americans, and Asians, 2005-2009 (In Millions)
  • Grand Total Ethnic Haircare Spend Reaches $4.7 Billion in 2009
    • Table 4-5: Combined U.S. Retail Dollar Sales of Ethnic-Specific Haircare Products and Ethnics' Purchases of General-Market Haircare Products, 2005-2009
• Factors in Category Growth
  • Factors in Overall Ethnic HBC Growth Transfer to Ethnic Haircare Category
  • Consumers Postponing Relaxer Use for as Long as They Can
  • Safety Fears Shift Ethnic Haircare $ to Natural, Prestige Channels
  • Male-Specific Shampoo, Conditioner a Global Trend
  • Part 2: Upwardly Mobile or Not, African Americans Will Have Same Haircare Needs
• Projected Ethnic Haircare Sales
  • Ethnic-specific Haircare to Reach $1.9 Billion in 2014
  • Preparations Segment Will Push Past $1.6 Billion
  • Wig Segment to Yield $260.0 Million
  • Table 4-6: Projected U.S. Retail Dollar Sales of Ethnic-Specific Haircare Products, 2009-2014 (In Millions)
• The Marketers
  • Among Hundreds of Ethnic Haircare Marketers, 32 Notables in Mass
  • Most Marketers Exhibit Some Degree of Specialization
  • Table of Ethnic Haircare Marketers and Their Brands
    • Table 4-7: Selected Ethnic Haircare Marketers and Their Brands, 2010
• Marketer and Brand Share
  • Special Note on IRI Data
  • Four Marketers - L' Oreal, Namaste, P & G, Fantasia - Lead Five Haircare Segments
    • Table 4-8: Ethnic Brands' Share of All U.S. Mass-Retail Dollar Sales of Haircare Products, by Category, 2008-2009
• Ethnic Haircare Product Trends
  • Over 40 New Ethnic Haircare Products in 2008-2009
  • "Ethnic," "Upscale," "Women," "Natural," Lead Claims/Tags
    • Table 4-9: Product Launch Analytics Reports of Claim/Tags on New Ethnic Haircare Product Labeling, 2008-2009
  • Spotlighting Five Notable New Ethnic Haircare Products
• Consumer Advertising and Promotion
  • Traditional Beauty Shots, Advertorials, and Viral Videos
  • Ethnic Haircare Products' Safety and Gentleness
  • ...and Natural Formulation
  • Covering the Grey
  • Star Endorsers, From Diahann Caroll to Will Smith to Jay Z
  • Do the Pre-Bump!
  • Promotional Overview
  • Sources of Ethnic Haircare Ads Discussed Here

Chapter 5: The Ethnic Makeup Category

• Highlights
• The Products
  • Category Definition
  • Sales Data Presented in Two Modalities
  • Four Ethnic Makeup Segments: Eye, Lip, Nail, Face
    • Eye Makeup
    • Lipcolor
    • Nail Makeup
    • Facial Makeup
  • Black, Brown, Yellow, Olive Skin Flattered by Special Chemistries. 112
  • History of Ethnic Makeup Explains Need for It
  • Hispanic Brands Have Won Wall-Sets in Mass
  • But Asian-Specific Makeup Still Rare
• Ethnic Makeup Category Size and Growth
  • Ethnic-Specific Makeup Rockets to $961.0 Million in 2005-2009
  • Sales Drivers: Employment Worries, "Lipstick Factor," More Retail Shelving
    • Table 5-1: U.S. Retail Dollar Sales of Ethnic-Specific Makeup, 2005-2009 (In Millions)
  • Eye Makeup Is Biggest Gainer in Share of Retail Coin
    • Table 5-2: Share of U.S. Retail Dollar Sales of Ethnic-Specific Makeup, by Product Segment, 2003-2009
  • In Share of Ethnic Makeup Sales by Channel, Mass Rules
  • Table 5-3: Share of U.S. Retail Dollar Sales of Ethnic-Specific Makeup Products, by Retail Channel, 2007-2009 (In Millions)
  • Ethnics' Outlay for Gen-Mart Makeup Reaches $1.4 Billion
  • In Mass, Mild Progress
  • Outside Mass, Sales Slip
  • Table 5-4: U.S. Retail Dollar Purchases of General-Market Makeup Products by Hispanics, African Americans, and Asians, 2005-2009 (In Millions)
  • Grand Total of Ethnics' Makeup Buys Breaks $2.3 Billion in 2009
  • Table 5-5: Combined U.S. Retail Dollar Sales of Ethnic-Specific Makeup and Ethnics' Purchases of General-Market Makeup, 2005-2009
• Factors in Category Growth
  • How Overall Ethnic HBC Market Conditions Pertain to Makeup Category
  • Female Ethnic Population to Keep Rising
    • Table 5-6: Projection of U.S. Female Population, by Race and Hispanic Origin, 2010-2020 (In Thousands)
  • Ethnic-Specific Makeup versus Ethnic-Suitable Versions
  • Specific versus Suitable 2: Natural and Prestige Makeup
  • Update: Both Upscale and Value-Positioning Drive Sales
  • Makeup Use: Time to Look Beyond Ethnic Stereotypes
  • Leonard Lauder' s "Lipstick Factor"
• Projected Ethnic Makeup Sales
  • Ethnic-Specific Makeup to Surpass $1.5 Billion by 2014
    • Table 5-7: Projected U.S. Retail Dollar Sales of Ethnic-Specific Makeup, 2009-2014 (In Millions)
• The Marketers
  • Of Hundreds of Ethnic Makeup Marketers, Just Eight Notables in Mass Channels
  • Majority of Ethnic Makeup Rivals Are Specialists
  • Table of Marketers and Brands
    • Table 5-8: Selected Ethnic Makeup Marketers and Their Representative Brands, 2010
• Marketer and Brand Share
  • About IRI Data...
  • Eight Key Ethnic Makeup Marketers, But Jordana Rules 10 of 12 Breakouts
    • Table 5-9: Ethnic Brands' Share of All U.S. Mass-Retail Dollar Sales of Makeup Products, by Category, 2008-2009
• Ethnic Makeup Product Trends
  • Few Intros, But These Are Much Extended
  • Top Tags Are "Ethnic," "Long-Lasting," "No Chemicals"
    • Table 5-10: Product Launch Analytics Reports of New Ethnic Makeup Products in United States, by Claims ("Tags") on Labels, 2008-2009
  • Four Intriguing New Ethnic Makeup Products
• Consumer Advertising and Promotions
  • Ethnic Makeup Ads: Beauty Shots, Wordy Pitches, Viral Videos
    • Advertorials Give Way to Air-Time
    • Blogs
    • Videos Go Behind the Scenes, Demonstrate Products
  • Smoothness
  • Value
  • Celebrity Endorsements
  • Marketers' Promotions

Chapter 6: The Ethnic Skincare Category

• Highlights
• The Products
  • Category Parameters
  • Data on Two Sales Modes Are Presented
  • ...And Two Distinct Segments Covered: Skincare Preparations, Shaving Products
  • African Americans' Skincare Needs
    • Acne Keloidalis Nuchae
    • Ashiness
    • Keloid
    • Melanin Imbalances
    • Oiliness
    • Razor Bumps
    • Vitiligo
  • Hispanic Skincare Assortment Grows Ever So Slowly
  • Asian Skin' s "Delicacy"
  • Skincare Products Regulated by FDA
  • Ten Controversial Ingredients
    • Artificial Color
    • Diazolidinyl Urea
    • Diethanolamine (DEA)
    • Hydroquinone
    • Imidazolidinyl Urea
    • Parabens
    • Petroleum, Petrolatum
    • Phthalates
    • Propylene Glycol
    • Sodium Lauryl Sulfate (SLF)
• Ethnic Skincare Category Size and Growth
  • Ethnic-Specific Skincare Bolts to $210 Million in 2009
  • Smallest Ethnic Category Is Responsive to World Trends
  • Ethnic Skincare Preparations Segment Climbs to $160 Million
  • Ethnic Shaving Segment Pushes to $50 Million
    • Table 6-1: U.S. Retail Dollar Sales of Ethnic-Specific Skincare Products, by Segment, 2005-2009 (In Millions)
  • Hand & Body Lotion, Fade Creams Are Biggest Ethnic-Specific Sellers
    • Table 6-2: Share of U.S. Retail Dollar Sales of Ethnic-Specific Skincare Products, by Product Subsegment, 2007-2009 (In Millions)
  • Barbers, Beauty Supply and Mass Lead Ethnic-Specific Skincare Retail Channels
    • Table 6-3: Share of U.S. Retail Dollar Sales of Ethnic-Specific Skincare Products, by Retail Channel, 2007-2009 (In Millions)
  • Ethnics' Gen-Mart Skincare Buys Stuck Near $2.3 Billion
  • In Mass, Ethnics' Gen-Mart Skincare Buys Plod Along...
  • ...While Outside Mass, Such Buys Tumble
    • Table 6-4: U.S. Retail Dollar Purchases of General-Market Skincare Products by Hispanics, African Americans, and Asians, 2005-2009 (In Millions)
  • Grand Total for Ethnic Skincare Category Climbs to $2.5 Billion
    • Table 6-5: Combined U.S. Retail Dollar Sales of Ethnic-Specific Skincare Products and Ethnics' Purchases of General-Market Skincare Products, 2005-2009 (In Millions)
• Factors in Category Growth
  • Influences Shared by Ethnic Skincare Category and Ethnic HBC Market as a Whole
  • Gen-Mart Skincare Products May Do the Job Just Fine
  • Few National Hispanic Skincare Brands, But a Groundswell of Regionals
  • Ethnic Men Follow Trend to More Sophisticated Grooming
  • Hip Hop and R & B May Help Ethnic Skincare to Cross Over
  • Demand for Skin Lightening Never Dies
  • U.S. Ethnic Skincare Brands Exportable to the World
• Projected Ethnic Skincare Sales
  • Ethnic-Specific Skincare Climbing to $284.0 Million by 2014
  • Skincare Preparations Foreseen to Reach $218.0 Million
  • Shaving Segment Will Catapult to $66.0 Million
    • Table 6-6: Projected U.S. Retail Dollar Sales of Ethnic-Specific Skincare Products, by Segment, 2009-2014 (In Millions)
• The Marketers
  • Hundreds of Rivals in Ethnic Skincare, Just 17 Notables in Mass
  • Large or Small, Public or Private - Specialists Rule
  • Table of Ethnic Skincare Marketers and Their Brands
    • Table 6-7: Selected Ethnic Skincare Marketers and Their Brands, 2008.177-180
• Marketer and Brand Share
  • On IRI Data
  • Seven Ethnic Skincare Marketers Rule Eight IRI Breakouts
    • Table 6-8: Ethnic Brands' Share of All U.S. Mass-Retail Dollar Sales of Skincare Products, by Product Segment, 2008-2009
• Ethnic Skincare Product Trends
  • Fewer Than 20 Notable New Ethnic Skincare Intros in 2008-2009
  • Most Popular Claims/Tags Are "Ethnic," "Upscale," "Natural"
    • Table 6-9: Product Launch Analytics Reports of New Ethnic Makeup Products in The United States, by Claims ("Tags") on Labels, 2008-2009
  • Five New Ethnic Skincare Products Worth Noting
• Consumer Advertising and Promotions
  • Traditional Ethnic Skincare Ad Layouts: Nudes, Product Shots
  • ...And Radically New Media
    • Video Promos and Reviews Can Go Viral
    • The Blog Scene
  • Ethnic Skincare Ad Themes
  • Consumer Promotions

Chapter 7: The Competitive Situation

• Highlights
• The Competitive Situation
  • Ethnic HBC Industry Rife for Consolidation
  • Key Acquisitions and Divestments
  • Eight Marketers Profiled
• Competitive Profile: Alberto-Culver Company
  • Net Sales Hover Above $1.4 Billion in FY2009
  • An International Marketer, But Strength is U.S.
  • Alberto' s Team of Six Ethnic Haircare Brands
  • Soft ' N Beautiful Extended into Skincare Arena
  • Tresemme a Steamroller, Pro-Line Ethnic Brands Called "Weak"
  • In 2010: More Ads, More Promos, More Shelf Space
  • Alberto Meaner, Maybe Not Leaner...
  • Alberto' s Non-Ethnic Brands
• Competitive Profile: Ales Groupe
  • Net Sales Fall to € 164.6 Million in 2009
  • Ales Strongest in Europe, North America
  • Table 7-1: Share of Ales Groupe Net Sales, by Country/Region, 2008 (In Millions of Euros)
  • Ales a Formulator of High-End HBC
  • PhytoSpecific, The Brilliant Ethnic Beauty Concept
• Competitive Profile: Johnson & Johnson
  • Sales Slip $61.9 Billion in 2009
  • J&J Jazzes Consumer Brand Roster, Enters Ethnic Beauty
  • What Ambi Was, Is, and Will Be
  • Other Famous J&J Brands
• Competitive Profile: L' Oreal SA
  • Sales of € 17.5 Billion in 2009
  • L' Oreal Still World' s Leader in Both Mainstream, Ethnic Beauty Realms
  • Soft Sheen-Carson: Ten Years Under L' Oreal' s Wing
    • Dark & Lovely Extended into Skincare
    • Roots of Nature Debuts in 2009
    • Ethnic-Specific Brands for Asia, but Not for U.S. Asians
• Competitive Profile: The Procter & Gamble Company
  • Net Sales Slip to $79.0 Billion in Fiscal 2009
  • Almost a Third of Sales Transacted in Developing Countries
  • P&G Has Planet' s Most Powerful Brand Portfolio
  • P&G Quietly Builds High-Profile Ethnic HBC Assortment
  • P&G Dominates Spanish-Language Mass Media
  • Bye Mr. Lafley, Hello Mr. MacDonald: A Spiritual Shift
• Three Marketers to Watch
  • Dudley Beauty Corporation LLC
• Johnson Products Company
• Johnson Publishing Company, Inc

Chapter 8: Distribution and Retail

• Highlights
• Distribution
  • DSD, Trad Four-Step, and Direct Sales Paths
• At the Retail Level
  • Over 12,000 B & Bs Hold 45% of Ethnic-Specific HBC Sales
    • Table 8-1: Share of U.S. Retail Dollar Sales of Ethnic-Specific HBC, by Product Category and Retail Channel, 2007-2009 (In Millions)
• Distributor Profile: TWT Distributing, Inc
  • Sales Approaching the $35.0-$45.0 Million Range
  • TWT Serves Mass, B & Bs, Other Specialty Outlets
  • TWT' s Target Audience
  • Interview with Tom Tyree: Why "Black-Owned" Is Important
• Retail Focus: Beauty and Barber Supplies Stores - "B & Bs"
  • Government Says B & Bs Generated $10.2 Billion in 2007
  • Boundary Between 12,000 B & Bs and Strictly Retail Ops Is Hazy
    • Table 8-2: U.S. Census Bureau Profile of Cosmetics, Barber/Beauty Supplies, and Perfume Retail Stores, 2002-2007
  • Sally Beauty the Largest B & B Chain
  • Some Object to Asian Ownership of B & Bs in Black Neighborhoods
  • Dangerous Counterfeit Fade Creams Invading B & B Sell-Through

Chapter 9: The Ethnic HBC Consumer

• Highlights
• Ethnic Nation
  • U.S. Ethnics to Number 119.7 Million in 2014
  • Hispanics Will Break 56.0 Million Mark
  • African Americans to Reach 41.7 Million
  • Asian Sector to Surpass 16.0 Million
  • "All Other," Fastest-Growing Sector, to Hit 13.3 Million
    • Table 9-1: Projection of U.S. Population, by Race, Gender, and Hispanic Origin, 2010-2020 (In Thousands)
• About Experian Simmons Information
  • What It Is
  • How to Use It
  • The Overall Gauge
    • Table 9-2: Experian Simmons Projection of U.S. Population, by Race or Ethnicity, 2009 (Adults, In Thousands)
• Consumer Focus: Ethnic Green-Consciousness
  • Ethnics Skew as Green - or Greener - Than Whites
    • Table 9-3: Ethnic Americans' Strong Agreement with Seven Characteristically Green Statements, 2009 (Adults in Thousands)
  • Our Own Survey: Ethnics More Receptive to Natural/Organic HBC
    • Table 9-4: Demographic Factors in Use of Any Natural or Organic Personal Care Products, by Race or Hispanic Origin, 2009 (Adults, In Recent Twelve Months)
• The Ethnic Consumer of Haircare Products
  • Hair Relaxers Have 10.2 Million Ethnic Users
    • Table 9-5: U.S. Use of Hair Relaxers and Home Permanents, by Race or Ethnicity, 2009 (Adults, In Thousands)
  • Dark & Lovely Relaxers Have 2.5 Million Black Users
  • Hairstyling Products Used by 27.4 Million Ethnics
    • Table 9-6: U.S. Use of Styling Products/Hairdressings, by Race or Ethnicity, 2009 (Adults, In Thousands)
  • Ethnic Consumers of Hairspray Estimated at 16.9 Million
    • Table 9-7: U.S. Use of Hairspray, by Race or Ethnicity, 2009 (Adults, In Thousands)
  • Ethnic Shampooers Are 60.2 Million
    • Table 9-8: U.S. Use of Shampoo, by Race or Ethnicity, 2009 (Adults, In Thousands; Recent 7 Days)
  • Dark & Lovely Shampoo Used by 1.4 Million Blacks
  • Ethnic Consumers of Conditioner Number 38.6 Million
    • Table 9-9: U.S. Use of Hair Conditioner, by Race or Ethnicity, 2009 (Adults, In Thousands)
  • Dark & Lovely Conditioner Has 1.5 Million Black Users
  • Over 15.0 Million Ethnics Color Their Hair
    • Table 9-10: U.S. Use of Haircolor, by Race or Ethnicity, 2009 (Adults, In Thousands)
  • Dark & Lovely Haircolor' s Black Consumers Number 1.1 Million
• The Ethnic Consumer of Makeup
  • Ethnic Users of Eye Shadow/Eyeliner/Eyebrow Pencil at 17.4 Million
    • Table 9-11: U.S. Use of Eye Shadow/Eye Liner/Eyebrow Pencil, by Race or Ethnicity, 2009 (Adults, In Thousands)
  • Ethnic Consumers of Lipstick/Lip Gloss Number 27.5 Million
    • Table 9-12: U.S. Use of Lipstick and Lip Gloss, by Race or Ethnicity, 2009 (Adults, In Thousands)
  • Fashion Fair Lipstick/Lip Gloss Has Black Base of 1.3 Million
  • Ethnic Foundation Appliers Are 19.7 Million
    • Table 9-13: U.S. Use of Foundation Makeup, by Race or Ethnicity, 2009 (Adults, In Thousands)
  • Fashion Fair Foundation Used by 1.0 Million Blacks
  • Ethnic User-Base for Blusher Is 15.4 Million
    • Table 9-14: U.S. Use of Blusher, by Race or Ethnicity, 2009 (Adults, In Thousands)
  • Almost 20.2 Million Ethnic Users of Mascara
    • Table 9-15: U.S. Use of Mascara, by Race or Ethnicity, 2009 (Adults, In Thousands)
  • Ethnic Nail Polishers Projected at 22.6 Million
    • Table 9-16: U.S. Use of Nail Polish, by Race or Ethnicity, 2009 (Adults, In Thousands)
• The Ethnic Consumer of Skincare Products
  • Moisturizers/Lotions Have 47.5 Million Ethnic Users
    • Table 9-17: U.S. Use of Moisturizers and Lotions, by Race or Ethnicity, 2009 (Adults, In Thousands)
  • Baby Oil Has 29.5 Million Ethnic Users
    • Table 9-18: U.S. Use of Baby Oil or Lotion, by Race or Ethnicity, 2009 (Adults, In Thousands)
  • Ethnic Base for Facial Cleansers/Acne-Fighters Is 27.9 Million
    • Table 9-19: U.S. Use of Facial Cleansing Creams, Lotions, Gels, Acne-Fighters, and Toners, by Race or Ethnicity, 2009 (Adults, In Thousands)
  • Very Modern: Ethnic Users of Body Wash Total 47.9 Million
    • Table 9-20: U.S. Use of Body Wash, by Race or Ethnicity, 2009 (Adults, In Thousands)
  • Suncare Products Used by Only 16.0 Million People of Color
    • Table 9-21: U.S. Use of Suntan Lotion, Sunscreen, and Sunless Tanning Preparations, by Race or Ethnicity, 2009 (Adults, In Thousands)
  • Aftershave Slapped on by 25.3 Million Ethnics
    • Table 9-22: U.S. Use/Purchase of Aftershave, Cologne, Talc, etc., by Race or Ethnicity, 2009 (Adults, In Thousands)
  • Shave Cream Used by 29.2 Million Ethnics
    • Table 9-23: U.S. Use of Shaving Cream and Gel, by Race or Ethnicity, 2009 (Adults, In Thousands)
  • Ethnic User-Base for Depilatories is 9.3 Million
    • Table 9-24: U.S. Use of Depilatories, by Race or Ethnicity, 2009 (Adults, In Thousands)
• Consumer Focus: African-American Media Usage
  • Experian Simmons Data on Viewers and Readers
    • Table 9-25: Use of African-American Media, by Race or Ethnicity, 2009 (Adults, In Thousands)
• Consumer Focus: Where Ethnics Shop for HBC
  • Ethnic Americans Shop the Big Three Drug Chains
    • Table 9-26: U.S. Ethnics' Purchasing of Cosmetics at Chain Drugstores, 2009 (Adults in Thousands; Past 30 Days)
  • Macy' s, Wal-Mart Are Ethnics' Top Dept. Store/Discounter Destinations for HBC
    • Table 9-27: U.S. Ethnics' Purchasing of Cosmetics at Department and Discount Stores, 2009 (Adults in Thousands; Past 30 Days)

Appendix: Addresses of Selected Marketers

Press Release

Ethnic haircare, makeup, and skincare products is a $2.7 billion business market

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