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Ethnic Hair, Skin, and Cosmetics Products in the U.S., 8th Edition

Abstract

There is good reason to be optimistic about ethnic hair, skin, and cosmetics products in the United States, and for marketers to be ramping up in new products and marketing campaigns now rather than later. With the rapid expansion of racial and ethnic minorities in the U.S. over the next ten years, ethnic health and beauty care product (EHBC) marketers have a fast growing target market. Hispanic, African-American, and Asian population growth is far outpacing that of whites, with minorities expected to collectively be the majority of the U.S. population as soon as 2042. Compared to many consumer packaged goods categories, EHBC did remarkably well during the recession, continuing to chart steady growth even though U.S. minorities were especially hard hit by the economic downturn, including in terms of high unemployment rates. The loyalty of the minority populations to their HBC products kept the market on track to resume impressive growth as soon as economic conditions began to improve.

During 2010, the EHBC market posted growth of nearly 13%, and during 2011 the market continued to advance at a healthy pace to reach almost $3 billion.

As more and more EHBC products are introduced, they are meeting the needs of people of color that had previously been either ignored or mis-marketed to. As of 2012, market drivers include a desire for more natural products; greater participation in HBC categories on the part of men overall, but especially men of color; and the surge of innovative, better quality products entering the market. At the same time, ethnic consumers still spend vastly more on general market HBC products than they do on targeted ones, a discrepancy that highlights the opportunity for EHBC marketers to dramatically expand their reach.

This completely updated Packaged Facts report examines the market for EHBC products within the context of broader HBC trends in new product development and marketing, segmenting EHBC into three categories: hair care, skin care, and color cosmetics. Fully exposing the driving forces behind this market, the report analyzes market size and drivers, new product introductions, and competitive strategies, as well as the social and lifestyle patterns shaping the fortunes of ethnic health and beauty care products. Marketer and brand profiles specific to each of the three categories help to define the relationship between consumer attitudes and new product development and marketing strategy.

Key data sources include Experian Simmons Market Research Bureau national consumer surveys, covering products category, segment, and brand usage levels, as well as demographic and psychographic trends by ethnicity; and Information Resources, Inc. InfoScan Reviews data for mass-market marketers and brands. The report also includes many product images, as well as a Packaged Facts-exclusive interview with an EHBC industry insider.

Table of Contents

Chapter 1: Executive Summary

  • Scope of Report
    • The African-American Tilt
  • Terminology
  • Three Product Categories: Hair Care, Color Cosmetics, and Skin Care
    • Overlap of EHBC and General-Market HBC Use
  • A Note on Sales Data
  • Report Methodology
  • Ethnic HBC Sales Near $3 Billion in 2011
  • Hair Care Category Leads at Retail
  • Table 1-1: U.S. Retail Sales of Ethnic HBC Products by Category, 2010 vs. 2011 (in millions of dollars)
  • B&Bs, Mass Retailers Account for 75% of Sales
  • Figure 1-1: Share of U.S. Retail Sales of Ethnic HBC Products by Retail Channel, 2011 (percent)
  • Ethnic Population Boom = Opportunity for EHBC Marketers
  • Table 1-2: Projection of U.S. Population by Race and Hispanic Origin, 2010 vs. 2020 (in millions)
  • Varied Groups a Challenge to EHBC Marketing
  • Ethnic Hair Care Marketers
  • Ethnic Color Cosmetics Marketers
  • Ethnic Skin Care Marketers
  • Hispanic, African-American Populations Retain Youthful Vigor
  • Tech Usage High Among Ethnic Minorities
  • Natural and Organic Hold Promise
  • Environmental Concerns a Top Priority
  • EHBC Products in the "Mansome" Era
  • Minorities Hopeful About Financial Conditions
  • Table 1-3: Selected Economy-Related Psychographics: U.S.
  • Minority Consumers, 2011 (index)
  • Market Projection: Sales to Near $4 Billion in 2016
  • Table 1-4: Projected U.S. Retail Sales of Ethnic HBC Products, 2011-2016 (in millions of dollars)

Chapter 2: Market Overview

  • Scope of Report
    • The African-American Tilt
  • Terminology
  • Three Product Categories: Hair Care, Color Cosmetics, and Skin Care
  • Overlap of EHBC and General-Market HBC Use
  • A Note on Sales Data

Market Size, Growth, & Composition

  • Ethnic HBC Sales Near $3 Billion in 2011
  • Hair Care Category Leads at Retail
  • Table 2-1: U.S. Retail Sales of Ethnic HBC Products, 2007-2011 (in millions of dollars)
  • Table 2-2: U.S. Retail Sales of Ethnic HBC Products byCategory, 2010 vs. 2011 (in millions of dollars)
  • B&Bs, Mass Retailers Account for 75% of Sales
  • Figure 2-1: Share of U.S. Retail Sales of Ethnic HBC Productsby Retail Channel, 2011 (percent)
  • Natural/Organic and E-tailing/Mobile Sales Channels Hold BigPotential
  • Spending on General HBC Products Eclipses EHBC Sales
  • Table 2-3: U.S. Minority Purchases of General-Market HBCProducts vs. EHBC Products, 2007-2011 (in millions ofdollars)

Market Outlook

  • Ethnic Population Boom = Opportunity for EHBC Marketers
    • Hispanics
    • African-Americans
    • Asians
    • Other Groups
  • Table 2-4: Projection of U.S. Population by Race and Hispanic Origin, 2010 vs. 2020 (in millions)
  • Varied Groups a Challenge to EHBC Marketing
    • Assimilation Not a Given Amidst "Cultural Melting Pot" Ideals
    • Concepts of Halal Have Cross-over Potential
  • U.S. Ethnic Spending Power Rivals That of Small Nations
    • Personal Care Prices Defy Inflation
  • Table 2-5: Consumer Price Index for All Items vs. Personal Care Items: 2001-2011
  • Rise in Cosmetic Surgeries Among Ethnic Consumers A Positive Signal for HBC Spending
  • Hispanic, African-American Populations Retain Youthful Vigor
  • Tech Usage High Among Ethnic Minorities
  • Table 2-6: Opinions on Internet and Mobile Technology by Race or Ethnicity, 2011 (percent)
  • Natural and Organic Hold Promise
    • What Is Natural?
    • More Retailers Carrying Natural EHBC Products
  • Illustration 2-1: Target Announcement for CARA B Naturally
  • Environmental Concerns a Top Priority
    • Sustainability Crucial to Consumer Good Will
    • "Green" Packaging
  • EHBC Products in the "Mansome" Era
  • Illustration 2-2: Still from the movie Mansome
    • Latinos, Asian Men Drive Growth in Men's Grooming
  • Illustration 2-3: Andres Guardado Degree Ad
  • EHBC Market to Hit $3.9 Billion in 2016
  • Table 2-7: Projected U.S. Retail Sales of Ethnic HBC Products, 2011-2016 (in millions of dollars)

Minority HBC Consumer Overview

  • Experian Simmons Consumer Survey Data
  • U.S. Minorities to Number 146 Million in 2020
    • Hispanics Will Number 66 Million by 2020
    • African-American, Asian Populations Continue to Grow
  • The Overall Gauge
  • Minorities Skew as Green - or Greener - Than Whites
  • Minorities Seek Organic/Natural HBC Products
  • Minorities Hopeful About Financial Conditions
  • Sparing No Expense to Look Younger
  • Women of Color Shop JC Penney, Discount Stores
  • Minority Shoppers Favor Sav-On, Osco
  • Table 2-8: U.S. Population Projections by Race, Gender, and Hispanic Origin, 2010-2020 (in millions)
  • Table 2-9: U.S. Population by Race or Ethnicity, 2011 (in millions of adults)
  • Table 2-10: Selected Sustainability Related Psychographics: U.S. Minority Consumers, 2011 (index)
  • Table 2-11: Level of Agreement with Statement, "When I shop for health and beauty care products, I look for organic/natural items," by Race/Ethnicity: 2011 (index)
  • Table 2-12: Selected Economy-Related Psychographics: U.S. Minority Consumers, 2011 (index)
  • Table 2-13: Selected Health & Beauty Shopping Psychographics: U.S. Minority Consumers, 2011 (index)
  • Table 2-14: Cosmetics Purchasing Patterns at Selected Department Stores and Discount Stores: U.S. Women Minority Consumers, 2011 (index)
  • Table 2-15a: Drugstore Chains Shopped During Past Four Weeks: U.S. Consumers by Race or Ethnicity, 2011 (index)
  • Table 2-15b: Drugstore Chains Shopped During Past Four Weeks: U.S. Consumers by Race or Ethnicity, 2011 (index)

Chapter 3: Ethnic Hair Care

The Products

  • Category Definition
  • Five Product Segments
  • Characteristics of Ethnic Hair
  • African-American Hair
  • Hispanic Hair
  • Asian Hair

Market Size, Growth, and Composition

  • Ethnic Hair Care Sales Near $1.6 Billion in 2011
  • Styling Products Account for Largest Category Share
  • Table 3-1: U.S. Retail Sales of Ethnic Hair Care Products by Segment, 2010 vs. 2011 (in millions of dollars)
  • Growth Driven by Innovation, Expansion
  • Sales by Retail Channel
  • Table 3-2: Share of U.S. Retail Sales of Ethnic Hair Care Products: By Retail Channel, 2009 vs. 2011 (percent and in millions of dollars)

The Marketers

  • Company Types and Mass-Market Leaders
  • Marketer and Brand Leaders by Segment
  • "Ethnic-Appropriate" Products an Important Market Component
  • B&Bs Offer Variety, Pop Prestige Positions on Function
  • Specialization the Norm for Ethnic Hair Marketers
  • Few Products Specifically Target Hispanics or Asians
  • Table of Ethnic Hair Care Marketers and Brands
  • Table 3-3: SymphonyIRI-Tracked Retail Sales of Leading Ethnic Hair Care Marketers and Brands, 2010-2011 (in thousands of dollars)
  • Table 3-4: SymphonyIRI-Tracked Retail Sales of Leading Ethnic Hair Care Products by Segment, 2010-2011 (in thousands of dollars)
  • Table 3-5: Selected Ethnic Hair Care Marketers and Their Brands, 2012

Marketing and New Product Trends

  • Going Natural
    • Michelle Obama and the Natural Wave
    • Sesame Street Encourages Children to Love Their Natural Hair
    • Quest for Natural Ingredients a Related Trend
  • Keratin Treatments
  • Illustration 3-1: Joico RevitaLuxe Bio-Advanced Restorative Treatment
  • At-Home Straightening Systems: An Alternative to Relaxers
  • Illustration 3-2: John Frieda Frizz-Ease 3-Day Straight
  • Illustration 3-3: Suave Professionals Keratin Infusion Line
  • Illustration 3-4: SoftSheen-Carson Optimum Advanced Keratin Relaxer
  • Botanical Oils
    • Argan Oil
  • Illustration 3-5: Organix Moroccan Argan Oil Line
    • Other Oils
  • Antioxidant Content: Omega 3 and 6
  • Illustration 3-6: L'Oreal EverCreme Line
  • Encouraging Hair Growth
  • Illustration 3-7: DOO GRO Mega Thick and Mega Long
  • Men's Hair Care
  • Illustration 3-8: Moco de Gorila
  • Table 3-6: Hair Product Usage Among U.S. Men by Product Segment and by Race/Ethnicity, 2011 (index)
  • Cross-over Brands
  • Illustration 3-9: Laila Ali Professional Repairing Hair & Scalp Conditioner
  • Illustration 3-10: The Faces of Carol's Daughter's Diversity Campaign

Marketer and Brand Profiles

  • Marketer Profile: Unilever
    • Motions: Filling a Crucial Need
  • Illustration 3-11: Motions Naturally You! Product Line
  • Brand Profile: Ojon
  • Mainstreaming Relaunch
  • Illustration 3-12: Ojon Damage Reverse Ritual
  • Brand Profile: Mixed Chicks
  • Illustration 3-13: Mixed Chicks Deep Conditioner
    • Battling Sally Beauty Supply's "Mixed Silk"

Consumers of Ethnic Hair Care Products

  • Experian Simmons Consumer Survey Data
  • Hair Regrowth, Removal Products Popular Among Minorities
  • Shampoo Use Nearly Universal Among Minority Consumers
  • Asians, African-Americans Use Conditioner
  • Hispanics Choose Hair Styling Gel, Mousse
  • Hispanics, Asians Color Hair; African-Americans Favor Relaxers
  • Minority Use of Hair Removers, Hair Growth Products High
  • Shampoo Use Remains Steady, Styling Product Use Drops
  • Table 3-7: U.S. Consumer Use of Hair Care Products by Race or Ethnicity, 2011 (index)
  • Table 3-8: U.S. Consumer Use of Shampoo by Race or Ethnicity, 2011 (percent)
  • Table 3-9: U.S. Consumer Use of Hair Conditioning Products by Race or Ethnicity, 2011 (percent)
  • Table 3-10: U.S. Consumer Use of Hair Styling Products by Race or Ethnicity, 2011 (percent)
  • Table 3-11: U.S. Consumer Use of Hair Coloring Products by Race or Ethnicity, 2011 (percent)
  • Table 3-12: U.S. Consumer Use of Home Permanents and Relaxers by Race or Ethnicity, 2011 (percent)
  • Table 3-13: U.S. Consumer Use of Hair Removal Products by Race or Ethnicity, 2011 (percent)
  • Table 3-14: U.S. Consumer Use of Hair Regrowth Products by Race or Ethnicity, 2011 (percent)
  • Table 3-15: U.S. Minority Hair Care Product Usage Trends by Product Type, 2006-2011 (percent)
  • Table 3-16: U.S. Hispanic Hair Care Product Usage Trends by Product Type, 2006-2011 (percent)
  • Table 3-17: U.S. African-American Hair Care Product Usage Trends by Product Type, 2006-2011 (percent)
  • Table 3-18: U.S. Asian Hair Care Product Usage Trends by Product Type, 2006-2011 (percent)

Chapter 4: Ethnic Color Cosmetics

The Products

  • Category Definition
  • Four Ethnic Makeup Segments: Eye, Lip, Face and Nail
    • Eye Makeup
    • Lip Color
    • Facial Makeup
    • Nail Products
  • Color Balance, Undertones Important in Makeup Choice
    • Ethnic Skin Has Other Special Needs
  • Ethnic Makeup a Recent Phenomenon
  • Hispanic Market Holds Great Promise
  • Asian-Specific Makeup Still Rare

Market Size, Growth, and Composition

  • Ethnic Color Cosmetics Sales Surpass $1 Billion in 2011
  • Table 4-1: U.S. Retail Sales of Ethnic Color Cosmetics by Segment, 2010 vs. 2011 (in millions)
  • Eye Color the Largest Segment
  • Table 4-2: Share of U.S. Retail Sales of Ethnic Color Cosmetics by Segment, 2010 vs. 2011 (percent)
  • Table 4-3: Mass-Market Share of Ethnic Makeup Product Sales by Segment and Sub-segment, 2011 (percent)
  • Ethnic Makeup Sales by Channel
  • Table 4-4: Share of U.S. Retail Sales of Ethnic Color Cosmetics by Retail Channel, 2009 vs. 2011 (in millions of dollars)
  • Financial Worries Have Minimal Impact on Sales
  • Table 4-5a: Cosmetics Use Among U.S. Minority Women Indexed by Financial Event: Past Twelve Months, 2011
  • Table 4-5b: Cosmetics Use Among U.S. Minority Women Indexed by Financial Event: Past Twelve Months, 2011
  • Ethnic-Specific vs. Ethnic-Appropriate Makeup
  • Both Upscale and Value-Positioning Drive Sales

The Marketers

  • Six Major Players in Mass Channels
  • Table 4-6: SymphonyIRI-Tracked Retail Sales of Leading Ethnic Color Cosmetics Marketers and Brands, 2010-2011 (in thousands of dollars)
  • Table 4-7: SymphonyIRI-Tracked Retail Sales of Leading Ethnic Color Cosmetics Products by Segment, 2010-2011 (in thousands of dollars)
  • Majority of Ethnic Makeup Marketers Are Specialists
  • Table of Marketers and Brands
  • Table 4-8: Selected Ethnic Makeup Marketers and Their Representative Brands, 2012

Marketing and New Product Trends

  • Finding the Right Shade
  • Illustration 4-1: KISS New York Second Skin Moisturizing Foundation
  • Illustration 4-2: CoverGirl Queen Lasting Matte Pressed Powder
  • Color, Color and More Color
  • Illustration 4-3: NARS Cosmetics Thakoon-Inspired Nail Color
  • Illustration 4-4: Milani Eye Shadow Palette
  • Illustration 4-5: Milani Shadow Eyez
  • Botanical Oils
  • Illustration 4-6: KISS New York Maxi Shine Lipstick
  • Exotic Ingredients
  • Illustration 4-7: BABOR Deluxe Foundation
  • Mineral Makeup
  • Illustration 4-8: Black Opal Mineral Brilliance Eyeshadow Mosaic

Marketer and Brand Profiles

  • Fashion Fair, LLC
  • Illustration 4-9: Fashion Fair's "Chocolate Seduction" Line
  • Ada Cosmetics
    • "No One Left Out"
    • Makeup That's Good For You
  • Shiseido/Bare Escentuals
    • Acquisition of Bare Escentuals
    • A Challenging Partnership

Consumers of Ethnic Color Cosmetics

  • Experian Simmons Consumer Survey Data
  • Minorities Skew Low for Blusher/Bronzer, Foundation Use Lip Color Most Popular Makeup Choice
  • Fewer Minority Women Use Eye Makeup
  • Facial Makeup Worn by Fewer Minority Women
  • Lipstick Use Falters, Eye Makeup Use Soars
  • Table 4-9: Makeup Usage Among U.S. Women by Race or Ethnicity, 2011 (index)
  • Table 4-10: U.S. Women's Use of Lip Color by Race or Ethnicity, 2011 (percent)
  • Table 4-11: U.S. Women's Use of Nail Products by Race or Ethnicity, 2011 (percent)
  • Table 4-12: U.S. Women's Use of Eye Makeup by Race or Ethnicity, 2011 (percent)
  • Table 4-13: U.S. Women's Use of Facial Makeup by Race or Ethnicity, 2011 (percent)
  • Table 4-14: Makeup Usage Trends Among U.S. Minority Women by Product Type, 2006-2011 (percent)
  • Table 4-15: Makeup Usage Trends Among U.S. Hispanic Women by Product Type, 2006-2011 (percent)
  • Table 4-16: Makeup Usage Trends Among U.S. African- American Women by Product Type, 2006-2011 (percent)
  • Table 4-17: Makeup Usage Trends Among U.S. Asian Women by Product Type, 2006-2011 (percent)

Chapter 5: Ethnic Skin Care

The Products

  • Category Definition
  • Four Ethnic Skin Care Segments
  • African-Americans' Skin Care Needs
    • Acne Keloidalis Nuchae
    • Ashiness
    • Keloid
    • Melanin Imbalances
    • Oiliness
    • Razor Bumps
    • Vitiligo
  • Asian Skin "Delicacy"
  • Cosmetics vs. Drugs
    • Is It Really Safe?
    • Industry Representation
  • Ten Controversial Ingredients
    • Artificial Color
    • Diazolidinyl Urea
    • Diethanolamine (DEA)
    • Hydroquinone
    • Imidazolidinyl Urea
    • Parabens
    • Petroleum, Petrolatum
    • Phthalates
    • Propylene Glycol
    • Sodium Lauryl/Laureth Sulfate

Market Size, Growth, and Composition

  • Ethnic Skin Care Sales Rise to $232 Million in 2011
  • Table 5-1: U.S. Retail Sales of Ethnic Skin Care Products by Segment, 2010 vs. 2011 (in millions of dollars)
  • Hand & Body Lotion Is Largest Segment
  • Table 5-2: Share of U.S. Retail Sales of Ethnic Skin Care Products by Segment, 2010 vs. 2011 (percent)
  • Share of Sales by Retail Channel
  • Table 5-3: Share of U.S. Retail Sales of Ethnic Skin Care Products by Retail Channel, 2009 vs. 2011 (in millions of dollars)
  • Ethnic Consumers Struggle to Find Products That Fit
  • Skin Care Category Affected by Overall HBC Trends
  • The Dark/Light Divide
  • Many Still Seek Lighter Skin

The Marketers

  • Hundreds of Participants, Few Majors
  • Segment Leaders
  • Table 5-4: SymphonyIRI-Tracked Retail Sales of Leading Ethnic Skin Care Marketers and Brands, 2010-2011 (in thousands of dollars)
  • Table 5-5: SymphonyIRI-Tracked Retail Sales of Leading Ethnic Skin Care Products by Segment, 2010-2011 (in thousands of dollars)
  • "Ethnic-Appropriate" Products an Important Market Component
  • Specialists the Norm in Ethnic Skin Care Market
  • Hispanic-Focused Marketers and Brands
  • Asian Consumer-Focused Marketers and Brands
  • Table of Ethnic Skin Care Marketers and Brands
  • Table 5-6: Selected Ethnic Skin Care Marketers and Their Brands, 2012

Marketing and New Product Trends

  • Shea Butter: Tried and True
  • Illustration 5-1: Dr. Miracle's Tingling Facial Toner
    • General HBC Marketers Expand Lines with Shea Butter Formulations
  • Illustration 5-2: Olay In-shower Body Lotion
  • Illustration 5-3: Curel Skin Nourishing Deep-Conditioning Lotion
  • Reinventing Skin Lighteners
  • Illustration 5-4: Dr. Jart+ BB Creams
  • Natural and Organic Products
  • Plant Power
  • Illustration 5-5: Habibi Body Balm
    • The More Exotic the Better
  • Illustration 5-6: Josie Maran Argan Day + Night Eye Cream
  • Bumps Be Gone
  • Illustration 5-7: Barc Cutting Up (Skin Saving) Shave Cream
  • Just for Children
  • Illustration 5-8: Cara B Body Lotion

Marketer and Brand Profiles

  • Carol's Daughter, Inc.
  • Wide Selection of Bath and Body Products
  • Reentry into Facial Care
  • Illustration 5-9: Carol's Daughter Acai Hydrating Face Butter
  • Illustration 5-10: Carol's Daughter Acai Product Line Ad Featuring Cassie
  • Newhall Labs: La Bella
  • Illustration 5-11: La Bella Cosmetic Gel with Snail Extract
  • Courting Hispanic Youth
  • Laila Ali
  • Organic and Sustainable
  • Illustration 5-12: Laila Ali Derm Essentials Line

Consumers of Ethnic Skin Care Products

  • Experian Simmons Consumer Survey Data
  • Minority Skew High in Skin Care Product Usage
  • Use of Skin Cleansing Products High Among Minorities
  • Minorities More Likely to Use Moisturizers, Baby Oil
  • Minorities Less Likely to Use Shaving Cream/Gel
  • Use of Sunscreen Weak Among Hispanics, African-Americans
  • Hand Soap, Body Wash Use Grows Among Minorities
  • Table 5-7: U.S. Consumer Use of Skin Care Products by Race or Ethnicity, 2011 (percent)
  • Table 5-8: U.S. Consumer Use of Skin Cleansing Products by Race or Ethnicity, 2011 (percent)
  • Table 5-9: U.S. Consumer Use of Deodorant/Antiperspirant by Race or Ethnicity, 2011 (percent)
  • Table 5-10: U.S. Consumer Use of Skin/Lip Moisturizers by Race or Ethnicity, 2011 (percent)
  • Table 5-11: U.S. Consumer Use of Body/Baby Powder by Race or Ethnicity, 2011 (percent)
  • Table 5-12: U.S. Consumer Use of Shaving Products by Race or Ethnicity, 2011 (percent)
  • Table 5-13: U.S. Consumer Use of Sunscreen/Tanning Products by Race or Ethnicity, 2011 (percent)
  • Table 5-14: U.S. Minority Skin Care Product Usage Trends by Product Type, 2006-2011 (percent)
  • Table 5-15: U.S. Hispanic Skin Care Product Usage Trends by Product Type, 2006-2011 (percent)
  • Table 5-16: U.S. African-American Skin Care Product Usage Trends by Product Type, 2006-2011 (percent)
  • Table 5-17: U.S. Asian Skin Care Product Usage Trends by Product Type, 2006-2011 (percent)

Chapter 6: Looking Ahead

  • EHBC Products Target a Growing Population
  • Ethnic Spending on General-Market Products
  • Opportunities in Those Who Resist Assimilation
  • "Green" Concerns Continue to Take Priority
    • Natural and Organic Products Continue to Pique Consumer Interest
  • Growth of EHBC Products at Mass to Include Private Label
  • Men's Grooming Products on the Rise
  • Growth in Online Shopping
  • E-Marketing EHBC Products
    • Individualized Marketing
    • QR Codes Allow High-Tech Purchasing
  • Social Networking: Facebook, Twitter, Then...
    • User-Driven Content: Pinterest
  • International Opportunities
    • Growth in Developing Markets
    • Different Standards Lead to Confusion
    • International Expansion - Both Ways
    • Free Trade Legislation Encourages Global HBC Market 800.298.5294
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