Ready-to-Eat and Prepared Foods Market Bundle

Ready-to-Eat and Prepared Foods Market Bundle published by Packaged Facts in August, 2010. This report price starts from US $ 6300.

Introduction

Abstract

Two Packaged Facts Food and Beverage Market Research Reports, One Affordable Bundle

This Ready-to-Eat and Prepared Foods Market Bundle represents two of our most innovative and best-selling topics related to the food and beverage industry today.

Fresh Convenience Foods in the U.S.

Fully updated from the December 2007 edition, Fresh Convenience Foods in the U.S. offers a comprehensive look at this complex market. It examines the both myriad types of fresh convenience foods and the myriad retail channels through which they are obtained - from traditional outlets such supermarkets and supercenters/mass merchandisers to such increasingly dynamic segments as convenience stores, delis and local food outlets, drugstores, the Internet, and even food carts.

This full updated report details the complex changes that have taken place in the market since the previous edition, with new attention to competition by retail sector. Using Symphony/IRI mass-market sales tracking data, it offers detailed accounts of sales and marketer/brand activity across 17 refrigerated product segments, from lunch kits and dinners/entrees to fresh soup and side dishes, while diving into selected segments using SPINSscan data for natural supermarket channel. The report projects sales, market growth drivers, and competitive opportunities, including an extensive account of the battle with the foodservice industry for consumer dollars that details the staggering - and still growing - assortment of menu and marketing trends shaping the industry. More>

Prepared Food and Ready-to-Eat Foods at Retail: The New Competition to Foodservice

Packaged Facts' new report, Prepared Food and Ready-to-Eat Foods at Retail: The New Competition to Foodservice offers the foodservice and retail industries new insight into the highly competitive prepared and ready-to-eat foods space. Relying heavily on proprietary consumer research analysis, the report provides “consumer drilldowns” and psychographic profiling, offering foodservice operators and retailers unique access to the minds of prepared foods consumers. And by assessing the relationship between fast food, family, and casual restaurant attitudes and behavior with that of grocery store and convenience store prepared foods attitudes and behavior, this report also offers unique competitive analysis to help players align and differentiate their product offerings.M

Table of Contents

Fresh Convenience Foods in the U.S.

Chapter 1: Executive Summary

• Introduction
  • Scope of Report
  • Two Classifications
    • Unpackaged Foods
    • Packaged Foods
    • Exclusions
  • Report Methodology
• Market Trends
  • Myriad Modalities of Fresh Prepared Food
  • Retail Channels Compete with Each Other and with Foodservice
  • Mega Brands Play Less of a Role in Fresh Convenience Food
  • Private Label/Store Brands Are Disproportionately Important
  • U.S. Retail Sales Top $22 Billion in 2009
  • Unpackaged Food Accounts for Lion' s Share of Market
  • Figure 1-1: Share of U.S. Retail Sales of Fresh Convenience Foods by Classification, 2005 vs. 2009 (percent)
  • Supermarkets the Primary Retail Channel
  • Marketers and Retailers Turn Recession to Advantage
• Retail Trends
  • Take-and-Bake Is Taking Off
  • Illustration 1-1: Papa Murphy' s Website Banner for Take ‘N' Bake Pizza
  • Going Head-to-Head with Restaurants
  • Supermarkets: The Top Retail Channel for Fresh Prepared Foods
  • Small Marts: Tesco Sets the Pace
• New Product, Menu & Food Trends
  • Rate of Introductions
  • Ready Meals and Salads Are the Most Active Classifications
  • NRA' s “What' s Hot In 2010” Survey IDs Top Menu Trends
  • Local Food Holds Broad Appeal
  • World Cuisine: Ethnic Food as American as Apple Pie
  • Mediterranean Food
• Packaged Food Trends
  • Fresh Prepared Food Retail Segments
  • Refrigerated Lunch Kits
  • Refrigerated Prepared Salad/Fruit/Coleslaw
  • Refrigerated Dinner/Entrees
• Consumer Trends
  • Though Time-Pressed, Most Americans Are Trying to Eat Healthier
  • Recessionary Decline in Restaurant Traffic a Plus for Fresh Convenience Foods
  • Figure 1-2: Impact of Recession on Consumer Cooking and Restaurant Habits, May/June 2010 percent of U.S. adults)
  • 18% of U.S. Consumers Are Buying More Fresh Prepared Foods
  • Prime Targets: Young Singles Living on Their Own

Chapter 2: Market Trends

• Introduction
  • Market Definition: Fresh Prepared Convenience Foods
  • Two Classifications
    • Unpackaged Foods
    • Packaged Foods
    • Exclusions
  • Report Methodology
• Market Fundamentals
  • Myriad Modalities of Fresh Prepared Food
  • The Lunch Kit Lesson: Freshness and Nutrition Sometimes in Eye of Beholder
    • Mommy Bloggers Give Meal Kits a Big Thumbs Up
    • Divergence of Views Underscores Complexity of Competition
  • HACCP (Hazard Analysis and Critical Control Point) = Prevention
• State of the Market
  • Retail Channels Compete with Each Other and with Foodservice
    • Legal Sea Foods Covers Supermarket, Restaurant, and Online Bases
  • Illustration 2-1: Kroger In-store Bistro Columbus Ohio (2009)
  • Illustration 2-2: Carrabba' s Italian Grill in a Publix supermarket in Sarasota Florida
  • Mega Brands Play Less of a Role in Fresh Convenience Food
  • Private Label/Store Brands Are Disproportionately Important
  • Table 2-1: Private-Label Ranking in 17 Packaged Fresh/Refrigerated Convenience Food Segments (in millions of dollars)
  • More Retailers Manufacturing Their Own Brands
    • Some Retailers Manufacturing Other Stores Brands
• Market Size and Growth
  • U.S. Retail Sales Top $22 Billion in 2009
  • Table 2-2: U.S. Retail Sales of Fresh Convenience Foods, 2005-2009 (in millions of dollars)
  • Unpackaged Food Accounts for Lion' s Share of Market
  • Figure 2-1: Share of U.S. Retail Sales of Fresh Convenience Foods by Type, 2005 vs. 2009 (percent)
  • Entrees Top Unpackaged Foods Chart
  • Figure 2-2: Prepared Deli Foods: Share of Total U.S. Retail Dollar Sales by Type, 2009 (percent)
  • Lunch Kits the Top Mass-Market Packaged Segment
  • Table 2-3: Percent Share of SymphonyIRI-Tracked Dollar Sales of Packaged Refrigerated Fresh Convenience Food by Segment, 2009
  • Supermarkets the Primary Retail Channel
  • Figure 2-3: Share of U.S. Retail Sales of Fresh Convenience Foods by Channel, 2009 (percent)
• Looking Ahead
  • Marketers and Retailers Turn Recession to Advantage
    • On The Food Front
    • On The Packaging Front
    • On the Merchandising Front
  • Targeted Pricing Plus Innovation Equals Profit
  • Prepared Foods Gain at Convenience Stores
  • Restaurant Industry Takes It on the Chin
  • The I Hate to Cook Book: Lessons and Opportunities
    • Sandra Lee Combines Fresh Ingredients and Prepared Food on the Food Network
  • Illustration 2-3: Recipe for Sandra Lee' s Creamy Chicken Noodle Soup
    • Prepared Foods Are a Time-Saving Meal Component
  • Can Sales of Fresh Convenience Food Continue to Grow?
    • Will Jobless Recovery Be Enough to Trigger New Product Turnaround?
  • Projected Market Growth
  • Table 2-4: Projected U.S. Retail Sales of Fresh Convenience Foods, 2009-2014 (in millions of dollars)

Chapter 3: Retail Trends

• Introduction
  • Retail Distribution Methods
    • Direct Delivery Advantages
    • The Cost of Face-to-Face Business
    • Advantages of Warehouse Delivery
    • Smaller Marketers Work Through Brokers
    • Fresh Prepared Foods Can Involve Unique Distribution
  • Trade Shows Introduce New Products to Market
  • Types of Retail Channels
• Retail Trend Overview
  • Take-and-Bake Is Taking Off
  • Illustration 3-1: Papa Murphy' s Website Banner for Take ‘N' Bake Pizza
    • Kroger Is an Early Adapter of Take-and-Bake
    • Overall Deli Pizza Sales Up 15% in 2009
    • Incentives in Retail Pizza
  • Going Head-to-Head with Restaurants
    • In-Store Full-Services Restaurants: Focus on Wegmans' Pub
    • Store Brands Dominate 2009 Product Launches
  • Table 3-1: Leading Marketers of Fresh Convenience Foods by Number of New Product SKUs, 2009-2010 (percent)
    • Fresh & Easy Focusing on Eatwell Line
  • Illustration 3-2: Fresh & Easy Website Banner for Eatwell Fresh Prepared Foods
• Retail Channel Spotlight
  • Channel Blurring
  • Supermarkets: The Top Retail Channel for Fresh Prepared Foods
    • Bloom: Wave of the Future?
  • Illustration 3-3: Website Description of Bloom Stores from Shopbloom.com
  • Small Marts: Tesco Sets the Pace
  • Health & Natural Food Stores: Retailers Moving Mainstream
  • Delis and Other Local Food Outlets: Urban Cannibals Bodega and Bites Applies New Spin
  • Illustration 3-4: Interior of Urban Cannibal Bites and Bodega
    • Social Media Work Well for Small Food Shops
  • Illustration 3-5: Sparrow Market Facebook Wall Page
  • Supercenters, Mass Merchandisers and Warehouse Clubs
    • Prepared Foods Leads BJ' s Comeback
  • Convenience Stores: Prepared Foods Becoming Increasingly Sophisticated
    • C-Store Strategies
    • 7-Eleven Going Strong
  • Gourmet/Specialty Food Stores: A Tough Competitor in Affluent Urban Areas
  • Drugstores: Prepared Food Redux
  • Illustration 3-6: Lunch Counter and Soda Fountain at Hewitt' s Drugstore (Anchorage, Alaska) 1940s
  • Illustration 3-7: Duane Reade Convenience Food Section, 2009
  • Illustration 3-8: Sushi Duane Reade Drugstore Style
    • Walgreens Moves Forward with Chilled Prepared Foods Tests
  • Dollar Stores: Prepared Food One of Three Top Gainers
  • E-tailers and Mail Order
  • Illustration 3-9: Fresh Direct prepared Food webpage
  • Illustration 3-10: Susan' s Healthy Gourmet Homepage
  • Illustration 3-11: Google Search Shopping Results for “Fresh Crab Cakes”
  • Gourmet Food Trucks & Carts: A Great Test Kitchen
  • Table 3-2: Percent of Adults Who Have Bought Food from Street Stands, Food Trucks or Mobile Food Carts in Past Month: Overall and by Key Demographic, February 2010

Chapter 4: New Product, Menu & Food Trends

• New Product Trends: Fresh Packaged Products
  • Rate of Introductions
  • Figure 4-1: Number of Fresh Prepared Food Reports and SKUs, 2005-2010
  • Ready Meals and Salads Are the Most Active Classifications
  • Figure 4-2: Number of Fresh Prepared Food SKUs by Classification, 2005-2009
  • New Product Themes
    • Fresh and Convenient
  • Illustration 4-1: Olivia' s Organics Single Salad to Go! and Walmart' s Marketside Hoagie
    • Small Mart and Other Private-Label Brands Going Strong
    • Value Appeals
  • Illustration 4-2: Wegmans Alternatives to Eating Out Pulled BBQ Pork, and Fresh & Easy' s Family Size Fully Cooked Big Lasagna with Meat Sauce
    • Gourmet and Ethnic
    • Natural/Organic
    • Kids Foods
  • Illustration 4-3: Oscar Mayer Lunchables Beef Taco Wrapz, and Natural Foods Corp.' s Better' n Peanut Butter Sandwiches
  • Table 4-1: Examples of Fresh Prepared Food New Product Introductions: By Type, Marketer and Brand, 2009-2010
• Selected Menu & FoodTrends
  • NRA' s “What' s Hot In 2010” Survey IDs Top Menu Trends
  • Local Food Holds Broad Appeal
    • 7 Different Aspects of Local Food Trend
    • Taste
    • Value
    • Nutrition
    • Global Ecology
    • Freshness
    • Local Economic Development
    • Local Vegetables Could Add Green to Local Economies
    • Food Safety
    • Informal Focus Group Reflects Packaged Facts' 7 Aspects of Local Food Appeal
    • Local Fresh Prepared Foods
  • Illustration 4-4: Dinners to You Web Page Featuring Dinners with Fresh, Local and Seasonal Ingredients
  • World Cuisine: Ethnic Food as American as Apple Pie
  • Mediterranean Food
    • An Increasingly Diverse Segment
    • Regional Mediterranean Cuisine
    • But Mediterranean Often Painted with Broad Brush
  • Sushi
    • Sam' s Sushi
  • Gluten-Free Foods
    • Why a Gluten-Free Diet?
    • Gluten-Free Takes on Healthy Halo
    • Gluten-Free Fresh Prepared Food
  • Illustration 4-5: Jason' s Deli Gluten-Free Sandwiches Online Survey, 2010

Chapter 5: Packaged Food Trends

• Introduction
  • Fresh Prepared Food Retail Segments
  • Table 5-1: Selected Segments of Packaged Refrigerated Fresh Convenience Foods: 2009 SymphonyIRI-Tracked Dollar Sales and Percentage Change, 2009 vs. 2008 (in millions of dollars)
• Refrigerated Lunch Kits
  • The Largest Segment, at $771 Million
  • Top Three Marketers Account for 98% of Sales
  • Most Top 10 Marketers Show Impressive Growth
  • Spotlight on Kraft Foods
  • Focus on Lunch Kits
  • Table 5-2: Leading Refrigerated Lunch Kit Marketers and Brands: by SymphonyIRI-Tracked Sales and Share, 2009 vs. 2008 (in millions of dollars)
• Refrigerated Prepared Salad/Fruit/Coleslaw
  • Sales Up 7.3% in 2009
  • Lower Tier of Top 10 Marketers Tightly Bunched
  • Eight of Top 10 Marketers Register Strong Growth
  • Spotlight on Del Monte Foods
  • Table 5-3: Leading Refrigerated Prepared Salad/Fruit/Coleslaw Marketers and Brands: by SymphonyIRI-Tracked Sales and Share, 2009 vs. 2008 (in millions of dollars)
  • Refrigerated Dinner/Entrees
  • Sales Slip a Bit in 2009
  • Curly' s & Jack Daniels Are Only Top 10 Gainers
  • Spotlight on Hormel
  • Table 5-4: Leading Refrigerated Dinners/Entrees Marketers and Brands: by SymphonyIRI-Tracked Sales and Share, 2009 vs. 2008 (in millions of dollars)
• Refrigerated Appetizers/Snack Rolls
  • Sales Up 12% to $385 Million
  • Advanced Fresh Concepts Controls Over Half of Sales
  • Japanese Food Express Leads Growth Among Top 10
  • Smaller Marketers Show Explosive Growth
  • Spotlight on Segment Leader AFC
  • Table 5-5: Leading Refrigerated Appetizers/Snack Rolls Marketers and Brands: by SymphonyIRI-Tracked Sales and Share, 2009 vs. 2008 (in millions of dollars)
• Refrigerated Flavored Spreads
  • Sales up 16% to $312 Million
  • Mediterranean Dip Specialist Sabra Leads
  • Sabra Also the Growth Leader Among Top 10
  • Spotlight on Segment Leader Sabra
  • Joint Agreement with PepsiCo
  • Table 5-6: Leading Refrigerated Flavored Spreads Marketers and Brands: by SymphonyIRI-Tracked Sales and Share, 2009 vs. 2008 (in millions of dollars)
• Refrigerated Potato Side Dishes
  • Segment Sales Stagnate
  • Spotlight on Segment Leader Northern Star
  • Table 5-7: Leading Refrigerated Potato Side Dish Marketers and Brands: by SymphonyIRI-Tracked Sales and Share, 2009 vs. 2008 (in millions of dollars)
• Refrigerated Pizza/Pizza Kits
  • Sizzling 18% Growth in 2009
  • Plaza Belmont Controls a Third of Sales
  • Vicolo Scores 90% Retail Sales Gain
  • Spotlight on Segment Leader Plaza Belmont
  • Table 5-8: Leading Pizza/Pizza Kit Marketers and Brands: by SymphonyIRI-Tracked Sales and Share, 2009 vs. 2008 (in millions of dollars)
• Refrigerated Hand-held Non-Breakfast Entrees
  • Sales Slip 2%
  • Top 10 Marketers Had Tough Sledding In 2009, But Lower Tier Marketers Excel
  • Spotlight on Segment Leader Stefano Foods
  • Table 5-9: Leading Hand-held Non-Breakfast Entrees Marketers and Brands: by SymphonyIRI-Tracked Sales and Share, 2009 vs. 2008 (in millions of dollars)
• Refrigerated Fresh Soup
  • No Growth Despite Dazzling Performance by Legal Sea Foods
  • Spotlight on Third-Place Legal Sea Foods
  • Table 5-10: Leading Fresh Soup Marketers and Brands: by SymphonyIRI-Tracked Sales and Share, 2009 vs. 2008 (in millions of dollars)
• Other Fresh Convenience Food Segments
  • Refrigerated Side Dish Growth Stagnant, Competition Hectic
  • Spotlight on Refrigerated Side Dish Segment Leader Bob Evans Farms
  • Reser' s Leads Refrigerated Meat Spread/Salad Segment
  • Bob Evans Leads Moderately Gaining Refrigerated Breakfast Entrees Segment
  • Great Lakes Kraut Bests Kraft, ConAgra and Birdseye in Sauerkraut Segment
    • All Top Marketers See Sales Decline in 2009
    • Spotlight on Sauerkraut Segment Leader Great Lakes Kraut
  • Refrigerated Chili Segment Cools Despite Some Strong Showings
  • $3 Million Potato Segment Dominated by Bob Evans
  • Stuffed Potatoes and Sweet Potatoes
  • Table 5-11: Leading Refrigerated Side Dish Marketers and Brands: by SymphonyIRI-Tracked Sales and Share, 2009 vs. 2008 (in millions of dollars)
  • Table 5-12: Leading Refrigerated Meat Spread/Salad Marketers and Brands: by SymphonyIRI-Tracked Sales and Share, 2009 vs. 2008 (in millions of dollars)
  • Table 5-13: Leading Refrigerated Breakfast Entrees Marketers and Brands: by SymphonyIRI-Tracked Sales and Share, 2009 vs. 2008 (in millions of dollars)
  • Table 5-14: Leading Refrigerated Sauerkraut Marketers and Brands: by SymphonyIRI-Tracked Sales and Share, 2009 vs. 2008 (in millions of dollars)
  • Table 5-15: Leading Refrigerated Chili Marketers and Brands: by SymphonyIRI-Tracked Sales and Share, 2009 vs. 2008 (in millions of dollars)
  • Table 5-16: Refrigerated Potato Marketers and Brands: by SymphonyIRI-Tracked Sales and Share, 2009 vs. 2008 (in millions of dollars)
• Natural Supermarket Channel Top Picks
  • Introduction
  • Refrigerated Entrees & Sushi & Grab N Go Meals
  • Table 5-17: Top 5 Marketers/Brands in the Natural Supermarket Channel: Refrigerated Entrees & Sushi & Grab N Go Meals, 52 Weeks Ending February 10 vs. Year-Ago (in dollars)
  • Salsas & Dips
  • Table 5-18: Top 5 Marketers/Brands in the Natural Supermarket Channel: Salsas & Dips, 52 Weeks Ending February 10 vs. Year-Ago (in dollars)

Chapter 6: Consumer Trends

• Introduction
  • Methodology
  • Though Time-Pressed, Most Americans Are Trying to Eat Healthier
  • Figure 6-1: Consumer Attitudes About Healthy Foods and Time Constraints, 2009/10 (percent of U.S. adults)
  • Recessionary Decline in Restaurant Traffic a Plus for Fresh Convenience Foods
  • Table 6-1: Level of Agreement with Statement, “I Am Spending Less on Groceries These Days Because of the Economy,” May/June 2010 (percent of U.S. adults)
  • Figure 6-2: Impact of Recession on Consumer Cooking and Restaurant Habits, May/June 2010 percent of U.S. adults)
  • NGA Survey Supports Shift from Restaurants to Retail/At- Home Meal Prep
  • Packaged Facts Survey Indicates Trend Will Continue
  • Table 6-2: “In Comparison to Right Now, How Much Money Do You Plan to Spend on Meals Eaten at Full-Service Restaurants During the Following 3 Months?”, May/June 2010 (percent of adults)
  • Table 6-3: “In Comparison to Right Now, How Much Money Do You Plan to Spend on Meals Eaten at Fast-Food Restaurants During the Following 3 Months?”, May/June 2010 (percent of adults)
  • Table 6-4: “In Comparison to Right Now, How Much Money Do You Plan to Spend on Takeout/Delivery/Drive-Thru Meals Eaten at Full-Service Restaurants During the Following 3 Months?”, May/June 2010 (percent of adults)
  • 18% of U.S. Consumers Are Buying More Fresh Prepared Foods
  • Table 6-5: “Have You Eaten More Store-Bought Fresh Prepared Foods Since the Recession Began?”, May/June 2010 (percent of adults)
  • Room for Growth
  • Table 6-6: Percent of Adults Who Have Purchased or Eaten Any Store-Bought Fresh Prepared Foods in the Last 3 Months, May/June 2010
  • Reasons for Buying Ready-to-Eat and/or Heat-and-Eat Food from Grocery Stores or Convenience Stores
  • Table 6-7: Reasons for Getting Ready-to-Eat and/or Heat-and-Eat Food from a Grocery Store/Supermarket, 2009 (percent)
  • Table 6-8: Reasons for Getting Ready-to-Eat and/or Heat-and-Eat Food from a Convenience Store/Gas Station, 2009 (percent)
  • Walmart Tops List of Outlets for Fresh Convenience Foods
  • Table 6-9: Percent of Adults Who Have Purchased Fresh Convenience Food from Outlets Other Than Conventional Supermarkets in the Last 3 Months: By Type of Outlet, May/June 2010
  • 45% of Consumers Have Dinner Composed Solely of Fresh Convenience Food
  • 55% of Consumers Have Dinner Partially Composed of Fresh Convenience Food
  • Table 6-10: Percent of Adults Who Have Eaten a Meal Composed Solely of Store-Bought Fresh Prepared Food Items in the Last 3 Months: By Daypart, May/June 2010
  • Table 6-11: Percent of Consumers Who Have Eaten a Meal Composed Partially of Store-Bought Fresh Prepared Food Items in the Last 3 Months: By Daypart, May/June 2010
  • The Experian Simmons Survey System
  • Relatively Flat indexes Among Frequent Consumers of Store- Made, Pre-Cooked Meals
  • Prime Targets: Young Singles Living on Their Own
  • Table 6-12: Above-Average Demographics for Agreement with Statement: “I Often Eat Store-Made, Pre-Cooked Meals” (index of U.S. adults)
  • Large Households Make for Less Frequent Consumers
  • Table 6-13: Below-Average Demographics for Agreement with Statement: “I Often Eat Store-Made, Pre-Cooked Meals” (index of U.S. adults)
  • Customers Who Disagree That They Frequently Eat Fresh Prepared Meals
  • Table 6-14: Above- and Below-Average Demographics for Disagreement with Statement: “I Often Eat Store-Made, Pre-Cooked Meals” (index of U.S. adults)
  • Summing Up: Good News for Fresh Convenience Food Marketers
  • Store-by-Store Analysis: Thumbs Up for Meijer, Down for Sam' s Club
  • Table 6-15: Above Average Consumer Demographics for Agreement with Statement “I Often Eat Store-Made, Pre-Cooked Meals” by Outlet (index of U.S. adults)
  • Table 6-16: Below Average Consumer Demographics for Agreement with Statement “I Often Eat Store-Made, Pre-Cooked Meals” by Outlet (index of U.S. adults)
  • Table 6-17: Above Average Consumer Demographics for Disagreement with Statement “I Often Eat Store-Made, Pre-Cooked Meals” by Outlet (index of U.S. adults)
  • Table 6-18: Below Average Consumer Demographics for Disagreement with Statement “I Often Eat Store-Made, Pre-Cooked Meals” by Outlet (index of U.S. adults)
  • Wegmans Survey Shows that 22% of Americans Eat Fresh Prepared Foods Weekly
  • Customers Want Their Meals to Be Easy, Healthy and Affordable

Appendix: Addresses of Selected Marketers and Retailers

Prepared Food and Ready-to-Eat Foods at Retail: The New Competition to Foodservice

• Scope and Methodology
• Scope
• Methodology
• Prepared foods macroeconomic summary
• Relevant facts and figures
• Prepared Foods: Food Retail Usage & Outlook Tracker
• Relevant facts and figures
• Share of Stomach: Sales Analysis
• Relevant facts and figures
• Trends, Innovations & Strategies
• Relevant facts and figures
• Consumer Prepared Foods Selection Analysis
• Relevant facts and figures
• Prepared Foods: Grocery vs. Convenience Stores: Consumer Use & Selection Differentiators
• Prepared Foods: Food Retail vs. Restaurants: Consumer Use & Selection Differentiators
• Relevant facts and figures
• RTE Food Retail HH Income & Gender Drill Downs
• Psychographic Profile Analysis
• RTE food retail brand analysis: selected insights
• Casey' s General Stores, Inc
• Costco Wholesale Corporation
• The Kroger Co
• Publix
• Safeway Inc.
• SUPERVALU INC.
• Whole Foods Market
• Winn-Dixie Stores, Inc.
• Additional store audits: The Fresh Market, Super Target and Sweetbay

The Big Picture: consumers remain under pressure

• Consumer confidence still in a trough
• Unemployment picture stabilizes
• Personal savings rate: a boon and a bane
• Graph 2-1: Unemployment, Savings Rate and Consumer Confidence: 2007-2010
• Unemployment rate not one-size-fits-all
  • Disparity in unemployment rates by education level
  • Young adults, minorities and men also find harder going
• Graph 2-2: Unemployment Rate, Selected Demographics, 2007-2010
• Graph 2-3: Unemployment Rate, by Race/Ethnicity, 2007-2010
• Unemployment forecast: a little less bleak in 2011, and just a little less bleak than that in 2012
  • Slow employment rebound to coincide with a slow rebound in consumer spending
• Graph 2-4: Unemployment and GDP Forecast, 2010-12
• Stock & housing declines deflate household wealth; rebound to record 2006 levels a long way off
  • $10 trillion less wealthy
• Graph 2-5: Household Net Worth, 2005-09
  • Case-Shiller pessimism echoed by FOMC
• Graph 2-6: Wealth Effect: Wilshire 5000 and Case Shiller Index: 2007-2010

The Food Retail Picture: grocery maintains upper hand

• Restaurant Performance Index suggests growth - at last!
• Graph 2-7: Restaurant Performance Index, 2006-2010
  • Sales at food services and drinking places tick upward in February and March 2010
• Graph 2-8: Non-Adjusted Monthly Sales, 12-Month % Change, Grocery Stores & Food Services and Drinking Places, 2009-2010
• Graph 2-9: Adjusted Monthly Sales, 12-Month % Change, Grocery Stores & Food Services and Drinking Places, 2009-2010
  • Full restaurant industry rebound not yet in cards
• Momentum lies with grocery
• Packaged Facts' Consumer Restaurant Tracker: home meal use gains ground
• Graph 2-10: Consumer Restaurant Tracker: Current Behavior: A Top Line View
  • Restaurant-goers more likely to spend more on groceries and pack lunch than to spend on dining
• Graph 2-11: Consumer Restaurant Tracker: Next 3 Months: A Top Line View
• Food at home gains pricing edge
  • Yin and yang of food deflation
• Graph 2-12: CPI: Food at Home vs. Food Away from Home, 2005-2010
• Graph 2-13: CPI: Food at Home vs. Food Away from Home, July 2008 - March 2010
• Farm value comes back down to earth
• Graph 2-14: Market Basket of Farm Foods, Annual % Change, 2006-2010
• Slight uptick in food inflation expected for 2010
  • March 2010 prices
  • Proteins
  • Other estimates

Food retail traffic and migration trends

• Trading down in food
• Graph 2-15: % of Consumers Shopping in 5+ Channels
  • Channel migration: who' s on the winning side of the equation
  • CPG shopping trends
  • Planning ahead with prepared foods
• Graph 2-16: Average Purchase Occasions per Household, All Channels, % Change vs. Prior Year
• Graph 2-17: 2009 Average Purchase Occasions per Household, by Channel, % Change vs. Prior Year
• Spending per trip
• Graph 2-18: Average CPG Dollars per Purchase, All Channels, % Change vs. Prior Year
• Graph 2-19: 2009 Average CPG Dollar Sales per Purchase, by Channel, % Change vs. Prior Year
  • Channel share shifts
• Graph 2-20: 2009 CPG Dollar Share, by Channel: Share & % Change vs. Prior Year
  • Shopping shifts by department
• Graph 2-21: Dollar Share Point Change, by Department, by Channel, 2009 vs. 2008
  • Shifts in convenience meal spending
• Graph 2-22: Convenience Meals: Dollar Share Shift, Grocery vs. Supercenters, Point Change, 2009 vs. 2008 In the end, it' s a margin game
• Graph 2-23: Convenience Store Sales & Margins: Top Five In-Store Categories, 2009
• Note on reading charts
• Growing prepared foods use based on consumer need
• Current and intended behavior favors food retail
• Graph 3-1: Consumer Restaurant Tracker: Current Behavior
  • Looking ahead three months
• Graph 3-2: Consumer Restaurant Tracker: Future Behavior
• Graph 3-3: Consumer Restaurant Tracker: Event Occurrence Likelihood
• Prepared foods substitute for restaurant meals
• Graph 3-4: Consumer Restaurant Tracker: Current Behavior, RTE Food Retail Users
• Graph 3-5: Consumer Restaurant Tracker: Current Behavior, Restaurant Usage Frequency, by Type
• Graph 3-6: Consumer Restaurant Tracker: Future Behavior, RTE Food Retail Users
  • Heavy fast food use correlates with saving money
• Graph 3-7: Consumer Restaurant Tracker: Future Behavior, Restaurant Usage Frequency, by Type
• Use of restaurants & prepared foods at food retail
  • Store-made, precooked meals a frequent option for one-fifth of consumers
  • Topline explanation
• Graph 3-8: Adults Who Often Eat Store-Made, Precooked Meals, Any Agree vs. Strongly Agree
  • Prepared foods serve two key groups
  • Walmart entry to benefit lower-income users
• Graph 3-9: Adults Who Often Eat Store-Made, Precooked Meals, Any Agree, By HH Income
• Graph 3-10: Adults Who Often Eat Store-Made, Precooked Meals, Strongly Agree, By HH Income
  • Ready-to-eat/heat-and-eat foods versus restaurant food/drink: use, mean use, and usage occasions
• Graph 3-11: Foodservice Use in Last Month, by Foodservice Type, 2010
• Graph 3-12: Foodservice Mean Usage in Last Month, by Foodservice Type, 2010
• Graph 3-13: Foodservice Use Occasions in Last Month, by Foodservice Type, 2010
• Prepared foods at food retail: usage and mean use: key demographics
  • Young males a convenience store RTE target
• Graph 3-14: Prepared Foods Usage and Mean Use in Last Month, Gender, by Foodservice Type, 2010
  • Youth and wisdom
• Graph 3-15: Prepared Foods Usage and Mean Use in Last Month, Age, by Foodservice Type, 2010
  • HH income is a convenience store RTE determinant
• Graph 3-16: Prepared Foods Usage and Mean Use in Last Month, HH Income, by Foodservice Type, 2010
  • Kids in tow
• Graph 3-17: Prepared Foods Usage and Mean Use in Last Month, Presence/Age of Children, by Foodservice Type, 2010
  • An urban favorite
• Graph 3-18: Prepared Foods Usage and Mean Use in Last Month, Rural, Suburban & Urban, by Foodservice Type, 2010
• Appendix: Consumer Survey

Growth is on the side of grocery

• Wider competition afoot
• Graph 4-1: Prepared Foods, Deli Section, Supermarkets and Other Grocery Stores: 2005-2012
  • Deli department momentum
  • Momentum by segment
• Deli sales at grocery stores and supermarkets
• Graph 4-2: Deli Estimated Sales for Top 75 Supermarket and Grocery Chains, 2008
• Supermarket and supercenter service deli sales
• Graph 4-3: Supermarket and Supercenter Service Deli Sales, 2001-08
• Deli-prepared foods
  • Analysis: prepared foods share of deli
• Graph 4-4: Total Deli Department and Deli-prepared Foods Sales, Dollars per $MM ACV, 2004-09 & Deli Department Food Share, by Food Type, 2009
• Deli-prepared foods share, by food type
  • Chicken: sales leader grows sales 1.7%
  • Submarines, sushi, and pizza do well
• Graph 4-5: Deli-prepared Foods Share, by Food Type, 2009
  • Salad bar or no salad bar?
• Graph 4-6: Deli-prepared Foods Salad Share, by Salad Type, 2009
  • Subs up; combos down
• Graph 4-7: Deli-prepared Foods Sandwich Share, by Sandwich Type, 2009
  • Prepared entrees should comprise higher sales share
• Graph 4-8: Deli-prepared Food Entree Share, by Entree Type, 2009
• Graph 4-9: Deli-prepared Foods Sides Share, by Sides Type, 2009
• Convenience store foodservice sales: thank God for foodservice
• Graph 4-10: Convenience Store Foodservice Sales & % of In-Store Sales, 2005-2009
  • Food prepared on-site
  • Commissary/packaged sandwiches
  • Hot dispensed beverages
  • Cold dispensed beverages
  • Frozen dispensed beverages

Beyond mainstream: prepared foods net widens and deepens

• Why we expect prepared foods sales to prosper
• Walmart' s MarketSide prepared foods line cements prepared foods ascension
  • First came the stores
  • Now comes the brand
• SuperTarget creates springboard for prepared foods
• Target borrows from SuperTarget playbook
• Warehouse clubs to push prepared foods envelope
  • Costco: significant prepared foods potential
  • Sam' s Club and BJ' s report traction
• New food retail concepts continue to grow store footprints
  • Tesco' s Fresh & Easy plans to double store count by one-third in 2010
  • The Fresh Market packs up Bistro Meals to go - and goes beyond basic rotisserie

Growth watchwords: value, convenience, quality, education, and atmosphere

• Supermarket chain remains well positioned to meet consumers' prepared food needs
• Convenience is King
  • Location, location, location!
  • Quick, quick, quick!
  • App, app, app!
• Value for the money
• Neighborhood cornerstone: entertainment, socialization, and education
  • People and households: older and smaller
  • Opportunities abound
  • Going beyond
  • Creating a more interactive food education experience

Private label progress holds keys to prepared foods success

• Safeway and SUPERVALU strengthens PL hold
• Note on reading charts
• Convenience and ease most prevalent prepared foods selection factors
• Graph 6-1: Prepared Foods Selection Factors, Grocery/Supermarkets vs. Convenience Stores, 2010
• Grocery/supermarket prepared foods selection factors
  • Factors related to convenience and ease most prevalent
  • Need to harness shopping-related factors
• Graph 6-2: Prepared Foods Selection Factors, Grocery/Supermarkets, 2010
• Grocery/supermarket prepared foods selection factors: selected demographics
  • Convenience selection factors
• Graph 6-3: Grocery/Supermarket Prepared Foods Convenience Selection Factors, by Age
  • Universal truths: easy pick up and convenient location
• Graph 6-4: Grocery/Supermarket Prepared Foods Convenience Selection Factors, by HH Income
• Prepared foods do not succeed on their exclusivity
• Graph 6-5: Grocery/Supermarket Prepared Foods Convenience Selection Factors, by Presence/Age of Children
  • Taste, quality and cost factors - age and HH income are important
• Graph 6-6: Grocery/Supermarket Prepared Foods Taste, Quality and Cost Selection Factors, by Age
• Graph 6-7: Grocery/Supermarket Prepared Foods Taste, Quality and Cost Selection Factors, by HH Income
• Shopping-related factors: catering to older consumers
• Graph 6-8: Grocery/Supermarket Prepared Foods Shopping Behavior Selection Factors, by Age
• Graph 6-9: Grocery/Supermarket Prepared Foods Shopping Behavior Selection Factors, by HH Income
• Graph 6-10: Grocery/Supermarket Prepared Foods Shopping Behavior Selection Factors, by Rural/Urban/Suburban
• Convenience store prepared foods selection factors
  • Ease of procurement, portability, low cost, and hunger rule the day
  • Need to step it up
• Graph 6-12: Prepared Foods Selection Factors, Convenience Stores/Gas Stations, 2010
• Convenience store prepared foods selection factors: selected demographics
• Convenience selection factors
• Graph 6-13: Convenience Store Prepared Foods Convenience Selection Factors, by Age
  • Taste, quality and cost selection factors
• Graph 6-14: Convenience Store Prepared Foods Taste, Quality and Cost Selection Factors, by Age
  • Shopping behavior selection factors
• Graph 6-15: Convenience Store Prepared Foods Shopping Behavior Selection Factors, by Gender
• Graph 6-16: Convenience Store Prepared Foods Shopping Behavior Selection Factors, by Age
• Graph 6-17: Convenience Store Prepared Foods Shopping Behavior Selection Factors, by Presence/Age of Children
• Appendix: Consumer Survey
• Note on reading charts

Convenience versus grocery, prepared foods selection factors

• Graph 7-1: Prepared Foods Selection Factors, Grocery/Supermarkets vs. Convenience Stores, 2010
• Grocery by convenience, prepared foods usage and frequency cross-comparison
  • Cross-channel usage is common
• Graph 7-2: Usage Frequency Comparison: Grocery by Convenience
• Convenience by grocery, prepared foods usage and frequency cross-comparison
  • Expanding platforms?
• Graph 7-3: Usage Frequency Comparison: Convenience by Grocery

Food retail needs to better compete with restaurants

• At grocery stores, prepared foods may lag on price, taste and nutrition
• Leveraging strength
• Grocery prepared foods vs. restaurants: gender, age & HH income
• Graph 8-1: Grocery/Supermarket Prepared Foods Restaurant Comparison Selection Factors, by Gender
• Graph 8-2: Grocery/Supermarket Prepared Foods Restaurant Comparison Selection Factors, by Age
• Graph 8-3: Grocery/Supermarket Prepared Foods Restaurant Comparison Selection Factors, by HH Income
  • Convenience store prepared foods vs. restaurants: age, HH income, location, & presence/age of children
• Graph 8-4: Convenience Store Prepared Foods Restaurant Comparison Selection Factors, by Age
• Graph 8-5: Convenience Store Prepared Foods Restaurant Comparison Selection Factors, by HH Income
• Urban dwellers are more likely to view prepared food at convenience stores as more nutritious than similarly priced restaurant fare.
• Graph 8-6: Convenience Store Prepared Foods Restaurant Comparison Selection Factors, by Rural/Urban/Suburban
• Why do low-, medium- and high-frequency fast food users get grocery store prepared foods?
• Graph 8-7: Title: Fast Food/QSR Usage Frequency, by RTE Grocery Convenience Selection Factors
• Graph 8-8: Title: Fast Food/QSR Usage Frequency, by RTE Grocery Taste, Quality and Cost Selection Factors
• Graph 8-9: Title: Fast Food/QSR Usage Frequency, by RTE Grocery Shopping Selection Factors
• Usage frequency cross-comparisons
  • Usage frequency cross-comparison: prepared foods grocery by restaurant type
• Graph 8-10: Usage Frequency Cross-Comparison: RTE Grocery by Restaurant Type
  • Usage frequency cross-comparison: prepared foods convenience store by restaurant type
• Graph 8-11: Usage Frequency Cross-Comparison: RTE Convenience Store by Restaurant Type
  • Usage frequency cross-comparison: prepared foods convenience store by limited-service restaurant type
• Graph 8-12: Usage Frequency Cross-Comparison: Limited-Service Restaurant Types by RTE Food Retail Type
  • Usage frequency cross-comparison: prepared foods convenience store by full-service restaurant type
• Graph 8-13: Usage Frequency Cross-Comparison: Full-Service Restaurant Types by RTE Food Retail Type
• Note on reading charts

HH Income Demographic DrillDowns

• Grocery store and convenience store prepared foods use and usage frequency in last month
• Graph 9-1: RTE Food Retail Usage in Past Month:
• Lower-, Middle- and Higher-HH Income Adults Employed Full Time, by Children in Home
  • Prepared foods appeal to two divergent populations
• Graph 9-2: RTE Food Retail Mean Use in Past Month:
• Lower-, Middle- and Higher-HH Income Adults Employed Full Time, by Children in Home
• Grocery store prepared foods selections factors
• Graph 9-3: RTE Grocery/Supermarket Convenience Selection Factors:
• Lower-, Middle- and Higher-HH Income Adults Employed Full Time, by Children in Home
• Graph 9-4: RTE Grocery/Supermarket Taste, Quality & Cost Selection Factors:
• Lower-, Middle- and Higher-HH Income Adults Employed Full Time, by Children in Home
• Graph 9-5: RTE Grocery/Supermarket Shopping Selection Factors:
• Lower-, Middle- and Higher-HH Income Adults Employed Full Time, by Children in Home

Gender Demographic Drilldowns

• Grocery store and convenience store prepared foods use and usage frequency in last month
• Graph 9-6: RTE Food Retail Mean Usage: Male and Females Employed Full Time, by Children in Home
• Graph 9-7: RTE Food Retail Use: Male and Females Employed Full Time, by Children in Home
• Grocery store prepared foods selections factors
  • Men with children: ideal candidates?
• Graph 9-8: RTE Grocery/Supermarket Convenience Selection Factors:
• Male and Females Employed Full Time, by Children in Home
• Graph 9-9: RTE Grocery/Supermarket Taste, Quality & Cost Selection Factors:
• Male and Females Employed Full Time, by Children in Home
• Graph 9-10: RTE Grocery/Supermarket Shopping Selection Factors:
• Male and Females Employed Full Time, by Children in Home
• Note on reading charts

Meet the psychographic groups

• Budgeters
• Healthy Eaters
• Big Eaters
• Deal Seekers
• Deal Seekers and Healthy Eaters heavier prepared foods users
• Graph 10-1: RTE Food Retail Mean Use, by Psychographic Group
• Graph 10-2: RTE Food Retail Use, by Psychographic Group
• Graph 10-3: RTE Grocery/Supermarket Convenience-Related Selection Factors, by Psychographic Group
• Graph 10-4: RTE Grocery/Supermarket Taste, Quality and Cost Selection Factors, by Psychographic Group
• Graph 10-5: RTE Grocery/Supermarket Restaurant-Related Selection Factors, by Psychographic Group
• Note on food lifestyle segmentation charts

Casey' s General Stores, Inc

• Products offered
• Prepared foods growth
• Prepared food growth reflects strategy to promote high-margin products
• Current momentum
• Casey' s store menu
• Casey' s by the numbers
• Graph 11-1: Casey' s by the numbers
• Graph 11-2: Casey' s Same-Store Sales Trends
• Graph 11-3: Casey' s Locations

Costco Wholesale Corporation

• Membership structure
• Costco category sales
• Prepared foods audits & observations: Costco
  • Snack bar
• Graph 11-4: Costco: Snack Bar, Snack Bar Items & Prices, May 2010
  • Refrigerated offerings
• Graph 11-5: Costco Refrigerated Section: Menu Items & Prices, May 2010
  • Costco by the numbers
• Graph 11-6: Costco net sales
• Graph 11-7: Costco by the numbers

The Kroger Co.

• Store formats
• Fresh Fare breaks 100
• Marketplace growth
• Convenience stores
• Private label powerhouse
• Sales trends
• Prepared foods audits & observations: Ralph' s
  • Soup kiosk
  • Restaurant-like kiosk
  • Hot foods
  • Deli
• Graph 11-8: Food 4 Less: Prepared Food Counter, Items & Prices, May 2010
• Prepared foods audits & observations: Food 4 Less
  • Restaurant-like kiosk
  • Hot foods
  • Deli
  • Graph 11-9: Food 4 Less: Prepared Food Counter, Items & Prices, May 2010
• Kroger by the numbers
• Graph 11-10: Kroger by the numbers

Publix Super Markets, Inc.

• Graph 11-11: Publix Retail Food Locations
  • Whole Foods? No, Publix' s GreenWise Market
  • GreenWise Market Magazine
  • Prepared foods with international flair and fast casual/casual restaurant appeal
• Prepared foods audits & observations: Publix
  • Deli section
• Graph 11-12: Publix: Deli Section, Items & Prices, May 2010
  • Refrigerated casings
• Graph 11-13: Publix: Refrigerated Casings, Items & Prices, May 2010
  • Hot bar
• Graph 11-14: Publix: Hot Bar, Items & Prices, May 2010
• Publix prepared foods user analysis
• Graph 11-15: Publix Store-Made, Precooked Meals Demographic Analysis
  • A nexus between Publix, prepared foods and True Foodies?
• Graph 11-16: Publix Store-Made, Precooked Meals Food Lifestyle Segmentation & Grocery Spend
• Publix by the numbers
• Graph 11-17: Publix by the numbers

Safeway Inc.

• Macro moves
  • Store formats
  • Own brand developments
  • Recent product launches
• Prepared foods initiatives
  • Recession impact
• Going forward
  • Company strategy
  • Prospects
• Prepared foods audits & observations: Dominick' s
  • Prepared food counter
• Graph 11-18: Dominick' s: Prepared Food Counter, Items & Prices, May 2010
  • Hot bar
  • Salad bar
  • Soup bar
• Graph 11-19: Dominick' s: Soup Bar, Items & Prices, May 2010
  • Refrigerated casings
• Graph 11-20: Dominick' s: Refrigerated Casings, Items & Prices, May 2010
  • Ambient temperature casings
• Graph 11-21: Dominick' s: Ambient Temperature Casings, Items & Prices, May 2010
  • Hot casings
• Graph 11-22: Dominick' s: Hot Casings, Items & Prices, May 2010
  • Deli counter
• Graph 11-23: Dominick' s: Deli Counter, Items & Prices, May 2010
  • Starbucks
• Safeway prepared foods usage analysis
• Graph 11-24: Safeway Store-Made, Precooked Meals Demographic Analysis
  • Reformed Traditionalist prepared foods users
• Graph 11-25: Safeway Store-Made, Precooked Meals Food Lifestyle Segmentation & Grocery Spend
• Safeway by the numbers
• Graph 11-26: Safeway by the numbers

SUPERVALU INC.

• Retail food operations
• Private label
• Prepared foods audits & observations: Albertson' s
• Sarasota location
  • Hot bar
• Graph 11-27: Albertson' s: Hot Bar, Items & Prices, May 2010
• Other prepared foods offerings
• Graph 11-28: Albertson' s: Other Prepared Food Offerings, Items & Prices, May 2010
• Los Angeles location
  • Deli
  • Hot foods
  • Hot & chilled soup kiosk
  • Restaurant-like kiosk
• Graph 11-29: Albertson' s: Kiosks, May 2010
• Graph 11-30: Albertson' s: Hot Foods & Deli, May 2010
• SUPERVALU by the numbers
• Graph 11-31: SUPERVALU Retail Food Locations
• Graph 11-32: SUPERVALU by the numbers

Whole Foods Market

• Good deeds
• Healthy eating education
• Product selection
• Private label strength
• Store size shift
• Store atmosphere: a third place
• A new value twist
• Sales trends
• Prepared foods audits & observations: Whole Foods
  • Restaurants/kiosks
• Graph 11-33: Whole Foods: Restaurants/Kiosks, Items & Prices, May 2010
  • Salad bars
  • Hot bar
  • Soup bar
• Graph 11-34: Whole Foods: Soup Bar, Items & Prices, May 2010
  • Refrigerated casings
• Whole Foods prepared foods usage analysis
• Graph 11-35: Whole Foods Store-Made, Precooked Meals Demographic Analysis
  • True Foodie prepared foods users
• Graph 11-36: Whole Foods Store-Made, Precooked Meals Food Lifestyle Segmentation & Grocery Spend
• Whole Foods by the numbers
• Graph 11-37: Whole Foods by the numbers
• Graph 11-38: Whole Foods comparable sales trends
• Graph 11-39: Whole Foods Retail Food Locations

WinnDixie Stores, Inc.

• Strategic initiatives
• Merchandising
• Outlook and trends
• Prepared foods audits & observations: Winn Dixie
  • Refrigerated casings
• Graph 11-40: Winn Dixie: Deli Section, Items & Prices, May 2010
  • Hot bar
• Graph 11-41: Winn Dixie: Hot Bar, Items & Prices, May 2010
• Winn-Dixie by the numbers
• Graph 11-42: Winn-Dixie by the numbers

Additional prepared foods audits & observations

• The Fresh Market
  • Deli section
• Graph 11-44: Fresh Market: Deli Section, Items & Prices, May 2010
  • Refrigerated casings
• Graph 11-45: Fresh Market: Refrigerated Casings, Items & Prices, May 2010
  • Hot bar
• Graph 11-46: Fresh Market: Hot Bar, Items & Prices, May 2010
• Super Target
  • Deli section
• Graph 11-47: Super Target: Deli Section Items & Prices, May 2010
• Sweetbay
  • Deli section
• Graph 11-48: Sweetbay: Deli Counter, Items & Prices, May 2010
  • Refrigerated casings
• Graph 11-49: Sweetbay: Refrigerated Casings, Items & Prices, May 2010

Appendix on food lifestyle segmentation charts

Related Reports