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Market Research Report

Private Label Food and Beverages in the U.S.

Published by Packaged Facts
Published August, 2010 Product code 125945
Content info 253 Pages
Price
US $ 3300 PDF by E-mail ( Single User License)
US $ 3700 Hard Copy
US $ 4100 PDF by E-mail ( Single User License) & Hard Copy
US $ 5500 PDF by E-mail (Global Site License)


Private Label Food and Beverages in the U.S. published by Packaged Facts in August, 2010. This report consists of 253 Pages and the price starts from US $ 3300.

Introduction

Abstract

Private-label products continue to win the hearts, minds and shopping carts of consumers away from their old brand favorites. Retailers have heavily invested in developing high quality private-label foods and beverages, particularly in center store, with equally high quality packaging and marketing plans - plans that rival and often surpass national brands. Consumer response has been overwhelmingly positive with near total penetration for private-label purchasing in American households (The average American kitchen holds 20 ore more private label products), further dispelling the cheap and generic store-brand stigma.

Consumer acceptance of private label was also seen in market growth as total dollar sales of private-label food and beverage products grew at twice the rate of national brand food and beverage during the 2005-2009 period. At one time, private-label products accounted for a small share of the overall market. However, that is no longer the case with many retailers claiming penetration rates of 25% or more of total sales.

This second edition of Private Label Food & Beverage in The U.S. analyzes the U.S. market for foods and beverages sold under the proprietary labels of retailers, referred to in the trade as private-label or store-brand products. The primary focus is on the mass-market products sold through supermarkets, big box, warehouse clubs, and mass merchandisers, but the report also examines trends affecting other food and beverage retailers, including convenience stores, drugstores, health and natural food stores. Included are estimates of total dollar sales, unit sales and average prices per unit for the 2005-2009 period along with forecasts for growth through 2014.

Table of Contents

Chapter 1: Executive Summary

  • Scope of Report
  • Methodology
  • Two Markets: Foods and Beverages
    • Food Market
    • Center Store
    • Frozen Food
    • Dairy Food
    • Refrigerated Food
    • Bakery Products
    • Meats, Poultry and Seafood
    • Beverage Market
  • Private-Label Food & Beverage Market Size and Growth
    • Total Private-Label Food & Beverage Market Near $87 Billion
      • Figure 1-1 Private-Label Food & Beverage Retail Sales and Share of Total Food & Beverage Retail Sales, 2005-2009 (in billions $)
    • Private-Label Food Grows to $69.4 Billion
      • Table 1-1 Total Private-Label Food Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
    • Private-Label Beverages Near $18 Billion
      • Table 1-2 Total Private-Label Beverage Retail Sales and Average Price per Unit, 2005-2009 (in millions $, millions units)
    • Total Private-Label Food & Beverage to Reach $113 billion
      • Figure 1-2 Forecast of Private-Label Food & Beverage Retail Dollar Sales and Share of Total Food & Beverage Retail Dollar Sales, 2009-2014 (in billions $)
  • Competitive Retail Landscape
    • Retail Environment Still Fragmented But Less So
    • Top Food & Beverage Market Competitors
    • Table 1-3 Top 20 Food & Beverage Retailers by Food & Beverage Dollar Sales, 2005-2009 (in millions $)
    • Channel Sales of Food & Beverage
    • Figure 1-3 Food & Beverage Channel Shares by Food & Beverage Dollar Sales, 2005-2009 (%)
    • Alternative Formats Gaining Share
    • Table 1-4 Retail Store Type Food & Beverage Dollar Sales Among Top 20 Food & Beverage Retailers, 2005-2009 (in millions $)
    • Consumers ¢frac34; Private Label
    • Recession a Major Driver for Private Label Adoption
    • Consumer Value Shift
    • Young Interested in Private Label
    • Consumer Not Expected to Fully Return to Brands Post-Recession
    • Retailer Power Gives a Boost
    • Quality Quotient
    • Quality Important to Consumers
    • Retailers Move Away from Also-Ran Strategy
    • Retailer Blitzkrieg: Declutter and Takeover Shelves
    • Focus Away from Premium to Value
    • Tiers Meaningless and/or Confusing to Consumer
    • Pricing May Be Next Tactical Decision
    • Recession Saw Renewed Focus on Pricing Strategies and Tactics
    • The Biggest Media Spender is Walmart
    • Table 1-5 Advertising Spend for Selected Top Food and Beverage Retailers, 2007-2009 (in millions $)
    • Major National Brands Promise Greater Spend
    • Private Label Only One Part of Improving Total Experience
    • Bundling and Recipes
    • Alternative Media Strategies Emerging
    • Technology Enhancing Old School Programs
    • Product Placement Opportunities Abound
  • Opportunities in Licensing
    • Cause Marketing Good Fit with Private-Label Grocery
    • Private-Label Introductions Continue to Grow
    • Table 1-6 Private-Label Food and Beverage Product Introductions vs. Total Food and Beverage Introductions, 2005-2009
    • Private-Label Categories Move From Snack Time to Meal Time
    • A Trinity: Convenience, Health, and Premium
  • The Consumer
    • Level of Price-Consciousness Has Not Changed
    • Private-Label Usage Preference Rates by 2009 Top 20 Categories
    • Table 1-7 Percentage of U.S. Adults Who Most Often Use Private Label: Top 20 Food and Beverage Categories, 2009
    • Strongest and Weakest Private Label Categories by 5-Year Point Change
    • Table 1-8 Year over Year Penetration of Selected Private Label Product Categories, by Strongest Percentage Point Change, 2005-2009
    • Walmart and Supermarkets Preferred Most Overall
    • Supermarkets Think about Courting Younger Consumers, C-Stores Suburban Families

Chapter 2: Overall Private-Label Food & Beverage Market

  • Scope of Report
  • Methodology
  • Two Markets: Foods and Beverages
    • Food Market
    • Center Store
    • Frozen Food
    • Dairy Food
    • Refrigerated Food
    • Bakery Products
    • Meats, Poultry and Seafood
    • Beverage Market
  • Private-Label Food & Beverage Market Size and Growth
    • Total Private-Label Food & Beverage Market Near $87 Billion
      • Figure 2-1 Private-Label Food & Beverage Retail Sales and Share of Total Food & Beverage Retail Sales, 2005-2009 (in billions $)
      • Penetration within Food, Drug & Mass-Market Channels
    • Private-Label Food & Beverage versus Total Market
      • Total Food & Beverage Shows Growth at Half of Private Label
      • Table 2-1 Private Label Food & Beverage Retail Sales versus Total Food & Beverage Retail Sales, 2005-2009 (in millions $)
    • Private-Label Food versus Private-Label Beverage
      • Figure 2-2 Share of Private Label Market by Food and Beverage Dollar Sales, 2005 versus 2009 (%)
      • Private-Label Food Sales versus Beverage
      • In 2009, Beverage Growth Slows with Lower Milk Prices
      • Center Store Drives 2009 Food Sales
      • Table 2-2 Total Private-Label Food Retail Dollar Sales versus Private Label Beverage Retail Dollar Sales, 2005-2009 (in millions $)
      • Private-Label Food versus Branded Food
      • Figure 2-3 Share of Total Food Market by Private-Label and National Brand Retail Dollar Sales. 2005 versus 2009 (%)
      • National Brand Food Struggles in 2008 and 2009
      • Table 2-3 Private Label Food Retail Sales versus National Brand Food Retail Sales, 2005-2009 (in millions $)
    • Private-Label Food Unit Sales
      • Figure 2-4 Private-Label Food Retail Unit Sales and Average Price per Unit, 2005-2009 (in billions $)
      • Private-Label Food Unit Sales Growth at 4%
      • National Brand Unit Sales Decline 3% in 2009
      • Table 2-4 Private Label Food Retail Unit Sales versus National Brand Food Retail Unit Sales, 2005-2009 (in millions units)
      • Private-Label Food Average Price per Unit
      • Figure 2-5 Private-Label Food Average Unit Price and Average Unit Price Discount to National Brands, 2005-2009 ($, %)
      • Private-Label Food Prices Grow 5%
      • Center Store Price Increases the Most for Private Label
      • Bakery, Center Store Foods Lead National Brand Price Increases
      • Table 2-5 Private Label Food Retail Average Price per Unit versus National Brand Food Retail Average Price per Unit, 2005-2009 (in $)
      • Private-Label Beverages versus National Brand Beverages
      • Figure 2-6 Share of Total Beverage Market by Private-Label and National Brand Retail Dollar Sales, 2005 versus 2009 (%)
      • National Brand Beverages Decline in 2009
      • National Brand Beverages Growth Led by Coffee & Tea, Energy Drinks
      • Table 2-6 Private Label Beverage Retail Sales versus National Brand Beverage Retail Sales, 2005-2009 (in millions $)
      • Private Label Beverage Unit Sales
      • Figure 2-7 Private Label Beverage Retail Unit Sales and Average Price per Unit, 2005-2009 (in billions $)
      • National Brand Unit Sales Declines Give Up to Private Label
      • Carbonated Beverages Lose Out to Sports Drinks, Bottled Water
      • Table 2-7 Private-Label Beverage Retail Unit Sales versus National Brand Beverage Retail Unit Sales, 2005-2009 (in millions units)
      • Private-Label Beverage Average Price per Unit
      • Figure 2-8 Private-Label Beverage Average Unit Price and Average Unit Price Discount to National Brands, 2005-2009 ($,%)
      • Private Label Beverage Unit Prices Show Volatility
      • Private-Label Drink Mixes, Bottled Water Lead Price per Unit Increases
      • Table 2-8 Private-Label Beverage Retail Average Price per Unit versus Branded Retail Beverage Average Price per Unit, 2005-2009 (in $)
  • Private-Label Food & Beverage Market Forecast
    • Total Private-Label Food & Beverage to Reach $113 billion
      • Figure 2-9 Forecast of Private-Label Food & Beverage Retail Dollar Sales and Share of Total Food & Beverage Retail Dollar Sales, 2005-2009 (in billions $)
      • Table 2-9 Forecast of Private-Label Food & Beverage Retail Dollar Sales versus Total Food & Beverage Retail Dollar Sales, 2009-2014 (in millions $)
      • Table 2-10 Forecast of Total Private-Label Food Retail Dollar Sales versus Private Label Beverage Retail Dollar Sales, 2009-2014 (in millions $)
    • Looking Ahead
      • Simplify, Simplify, Simplify
      • Better Store Banner, Brand Connection
      • In Search of Private-Label, National Brand Equilibrium

Chapter 3: The Private-Label Food Market

  • Private-Label Food Grows to $69.4 Billion
    • Figure 3-1 Private-Label Food Retail Sales and Share of Total Food Retail Sales, 2005-2009 (in billions $)
    • Slow Economy Boosts Private Label Food Sales
    • Table 3-1 Total Private-Label Food Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
  • Private-Label Food Sales by Store Department
    • Center Store
    • Frozen Foods
    • Dairy Food
    • Refrigerated Food
    • Bakery Products
    • Table 3-2 Total Private-Label Food Retail Sales by Category, 2005-2009 (in millions $)
    • Meat, Poultry, Seafood
  • Private-Label Food Shares by Category
    • Figure 3-2 Share of Private-Label Food Market by Category Dollar Sales, 2005 versus 2009 (%)
    • Private-Label Center Store Foods
    • Figure 3-3 Private-Label Center Store Food Retail Sales and Share of Total Center Store Food Retail Sales, 2005-2009 (in millions $)
    • 2008 a Banner Year for Private-Label Center Store
    • Table 3-3 Total Private-Label Center Store Food Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
    • National Brands at Center Store
  • Private-Label Center Store Products Segments
    • Figure 3-4 Share of Private-Label Center Store Food Category by Product Segment Dollar Sales, 2005 versus 2009 (%)
    • Snacks
    • Table 3-4 Total Private-Label Snack Retail Dollar and Unit Sales and Average Price per Unit 2005-2009, (in millions $)
    • Condiments, Sauces, Spices & Spreads
    • Table 3-5 Total Private-Label Condiments, Sauces, Spices & Spreads Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
    • Baking & Cooking Products
    • Table 3-6 Total Private-Label Baking & Cooking Products Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
    • Dinners & Side Dishes
    • Table 3-7 Total Private-Label Dinners & Side Dishes Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
    • Vegetables, Tomato Products & Beans (Canned & Dried)
    • Table 3-8 Total Private-Label Vegetables, Tomato Products & Beans (Canned & Dried) Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
    • Breakfast Foods
    • Table 3-9 Total Private-Label Breakfast Foods Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
    • Shelf-Stable Meats & Seafood
    • Table 3-10 Total Private-Label Shelf-Stable Meats & Seafood Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
    • Fruit (Canned, Bottled, Dried)
    • Table 3-11 Total Private-Label Fruit (Canned, Bottled, Dried) Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
    • Ethnic Foods
    • Table 3-12 Total Private-Label Ethnic Foods Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
    • Candy & Gum
    • Table 3-13 Total Private-Label Candy & Gum Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
    • Baby Foods
    • Table 3-14 Total Private-Label Baby Foods Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
  • Private-Label Frozen Foods
    • Figure 3-5 Private-Label Frozen Food Retail Sales and Share of Total Frozen Food Retail Sales, 2005-2009 (in millions $)
    • Private-Label Frozen Foods Sees Growth on Unit, Price Increases
    • Table 3-15 Total Private-Label Frozen Food Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
  • Private-Label Frozen Food Product Segments
    • Figure 3-6 Share of Private-Label Frozen Food Category by Product Segment Dollar Sales, 2005 versus 2009 (%)
    • Frozen Meat, Poultry & Seafood
    • Table 3-16 Total Private-Label Frozen Meat, Poultry & Seafood Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
    • Frozen Desserts
    • Table 3-17 Total Private-Label Frozen Desserts Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
    • Frozen Vegetables
    • Table 3-18 Total Private-Label Frozen Vegetables Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
    • Frozen Dishes
    • Table 3-19 Total Private-Label Frozen Dishes Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
    • Frozen Breakfast Foods & All Other Products
    • Table 3-20 Total Private-Label Frozen Breakfast Foods & All Other Frozen Product Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
    • Frozen Fruit
    • Table 3-21 Total Private-Label Frozen Fruit Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
  • Private-Label Dairy Foods
    • Figure 3-7 Private-Label Dairy Food Retail Sales and Share of Total Dairy Retail Food Sales, 2005-2009 (in millions $)
    • Dairy Foods Show Volatile Growth
    • Table 3-22 Total Private-Label Dairy Food Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
  • Private-Label Dairy Food Product Segments
    • Figure 3-8 Share of Private-Label Dairy Food Category by Product Segment Dollar Sales, 2005 versus 2009 (%)
    • Eggs
    • Table 3-23 Total Private-Label Eggs Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
    • Natural Cheese
    • Table 3-24 Total Private-Label Natural Cheese Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
    • Cultured Dairy
    • Table 3-25 Total Private-Label Cultured Dairy Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
    • Butter & Butter Substitutes
    • Table 3-26 Total Private-Label Butter & Butter Substitute Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
    • Processed Cheese
    • Table 3-27 Total Private-Label Processed Cheese Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
    • All Other Dairy Foods
    • Table 3-28 Total Private-Label All Other Dairy Foods Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
  • Private-Label Refrigerated Foods
    • Figure 3-9 Private-Label Refrigerated Food Retail Sales and Share of Total Refrigerated Food Retail Sales, 2005-2009 (in millions $)
    • More Modest Growth for Refrigerated Private Labels
    • Table 3-29 Total Private-Label Refrigerated Food Retail Dollar and Unit Sales and Average Price per Unit. 2005-2009 (in millions $)
  • Private-Label Refrigerated Food Product Segment
    • Figure 3-10 Share of Private-Label Refrigerated Food Category by Product Segment Dollar Sales, 2005 versus 2009 (%)
    • Private-Label Refrigerated Dishes Top $3.6 Billion
    • Table 3-30 Total Private-Label Refrigerated Dishes Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
    • Lunchmeats See Growth from Price Increases
    • Table 3-31 Total Private-Label Lunchmeats Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
    • Table 3-32 Total Private-Label Dough & Baked Goods Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
    • Table 3-33 Total Private-Label All Other Refrigerated Products Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
  • Private-Label Bakery Foods
    • Figure 3-11 Private-Label Bakery Food Retail Sales and Share of Total Bakery Food Retail Sales, 2005-2009 (in millions $)
    • Dollar Sales Higher, Unit Sales Lower
    • Table 3-34 Total Private-Label Bakery Food Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
    • National Brands Static
    • Private-Label Bakery Food Product Segments
    • Figure 3-12 Share of Private-Label Bakery Food Category by Product Segment Dollar Sales, 2005 versus 2009 (%)
    • Non-Sweet Bakery Food
    • Table 3-35 Total Private-Label Non-Sweet Bakery Food Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
    • Sweet Bakery Food
    • Table 3-36 Total Private-Label Non-Sweet Bakery Food Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
  • Private-Label Meats, Poultry & Seafood
    • Figure 3-13 Private-Label Meats, Poultry & Seafood Retail Sales and Share of Total Meats, Poultry & Seafood Retail Sales, 2005-2009 (in millions $)
    • Private-Label Meat Growth Hits 9%
    • Table 3-37 Total Private-Label Retail Meats, Poultry & Seafood Sales, 2005-2009 (in millions $)
  • Private-Label Meat, Poultry & Seafood Product Segments
    • Figure 3-14 Share of Private-Label Meats, Poultry & Seafood Category by Product Segment Dollar Sales, 2005 versus 2009 (%)
    • Fresh Meat & Poultry
    • Table 3-38 Total Private-Label Fresh Meats & Poultry Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
    • Breakfast Meats
    • Table 3-39 Total Private-Label Breakfast Meats Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)
    • Processed Dinner Meat
    • Table 3-40 Total Private Label Processed Dinner Meat Retail Sales, 2005-2009 (in millions $)
    • Fresh Seafood
    • Table 3-41 Total Private-Label Fresh Seafood Retail Dollar and Unit Sales and Average Price per Unit, 2005-2009 (in millions $)

Chapter 4: The Private-Label Beverage Market

  • Private-Label Beverages Near $18 Billion
    • Figure 4-1 Private-Label Beverage Retail Sales and Share of Total Beverage Retail Sales, 2005-2009 (in billions $)
    • Slower Growth Despite Slow Economy
    • Table 4-1 Total Private-Label Beverage Retail Sales and Average Price per Unit, 2005-2009 (in millions $, millions units)
  • Private-Label Beverage Category Sales
    • Private-Label Dairy Beverages Show Slight Decline
    • Private-Label Juices Show Slight Increase
    • Private-Label Bottled Water Growth Slows
    • Table 4-2 Total Private-Label Beverage Retail Sales by Category, 2005-2009 (in millions $)
    • Private-Label Coffee & Tea Nearing $1 Billion
    • Private-Label Drink Mixes Top $200 Million
    • Private-Label Sports & Energy Drinks Get Hit by Recession
    • Private-Label Beverage Shares by Category
    • Figure 4-2 Share of Private-Label Beverage Market by Category Dollar Sales, 2005 versus 2009 (%)
  • Private-Label Dairy Beverages
    • Figure 4-3 Private-Label Dairy Beverage Retail Sales and Share of Total Dairy Beverage Retail Sales, 2005-2009 (in millions $)
    • Private-Label Milk Prices Show Volatility
    • Table 4-3 Total Private-Label Dairy Beverage Retail Sales and Average Price per Unit, 2005-2009 (in millions $, millions units)
    • Private-Label Milk Declines on Lower Prices
    • Private-Label Cultured Dairy, Milk Substitutes on the Rise
    • Table 4-4 Total Private-Label Dairy Beverage Retail Sales, 2005-2009 (in millions $)
    • Other Private-Label Dairy Beverages Show Mixed Growth
    • Private-Label Dairy Beverage Shares by Product Segment
    • Figure 4-4 Share of Private-Label Dairy Beverage Category by Product Segment Dollar Sales, 2005 versus 2009 (%)
    • Private-Label Non-Milk Beverages Growing in Importance
  • Private-Label Fruit & Vegetable Juices
    • Figure 4-5 Private-Label Fruit & Vegetable Juice Retail Sales and Share of Total Fruit & Vegetable Juice Retail Sales, 2005-2009 (in millions $)
    • Private-Label Juices Show Slow Unit Growth
    • Table 4-5 Total Private-Label Fruit & Vegetable Juice Retail Sales and Average Price per Unit, 2005-2009 (in millions $, millions units)
    • A Plethora of Juice Product Segments
    • Refrigerated Orange Juice Consumers Shift to Private Label
    • Private-Label Frozen Orange Juice Decline Slows in Recession
    • Recessionary Effect on Frozen versus Refrigerated Orange Juice
    • Other Leading Private Label Juices
    • Private-Label Tomato/Vegetable Juice Captures Major Share
    • Table 4-6 Total Private-Label Fruit & Vegetable Juice Retail Sales, 2005-2009 (in millions $)
    • Private-Label Fruit & Vegetable Juice Shares by Product Segment
    • Figure 4-6 Share of Private-Label Fruit & Vegetable Juice Category by Product Segment Dollar Sales, 2005 versus 2009 (%)
  • Private-Label Bottled Water
    • Figure 4-7 Private-Label Bottled Water Retail Sales and Share of Total Bottled Water Retail Sales, 2005-2009 (in millions $)
    • Private-Label Bottled Water Growth Slows in Recession
    • Table 4-7 Total Private-Label Bottled Water Retail Sales and Average Price per Unit, 2005-2009 (in millions $, millions units)
    • Private-Label Convenience/Pet Still Water Growth Accelerates
    • Table 4-8 Total Private-Label Bottled Water Retail Sales, 2005-2009 (in millions $)
    • Private-Label Bottled Water Shares by Product Segment
    • Figure 4-8 Share of Private-Label Bottled Water Category by Product Segment Dollar Sales, 2005 versus 2009 (%)
  • Private-Label Carbonated Beverages
    • Soft Drinks Get a Breather
    • Figure 4-9 Private-Label Carbonated Beverage Retail Sales and Share of Total Carbonated Beverage Retail Sales, 2005-2009 (in millions $)
    • Table 4-9 Total Private-Label Carbonated Beverage Retail Sales and Average Price per Unit, 2005-2009 (in millions $, millions units)
    • Regular Soft Drinks See Growth from Private Label
    • Table 4-10 Total Private-Label Carbonated Beverage Retail Sales, 2005-2009 (in millions $)
    • Private-Label Carbonated Beverage Shares by Product Segment
    • Figure 4-10 Share of Private-Label Carbonated Beverage Category by Product Segment Dollar Sales, 2005 versus 2009 (%)
  • Private-Label Coffee & Tea
    • Figure 4-11 Private-Label Coffee & Tea Retail Sales and Share of Total Coffee & Tea Retail Sales, 2005-2009 (in millions $)
    • Private-Label Coffee & Tea Shows Slow Growth Before Recession
    • Recession Provides a Rebound
    • Table 4-11 Total Private-Label Coffee & Tea Retail Sales and Average Price per Unit, 2005-2009 (in millions $, millions units)
    • Coffee versus Tea
    • Private-Label Ground Coffees
    • Private-Label Whole Coffee Beans
    • Private-Label Refrigerated, Canned and Bottled Teas
    • Other Private-Label Coffee and Tea Products
    • Table 4-12 Total Private-Label Coffee & Tea Retail Sales, 2005-2009 (in millions $)
    • Private-Label Coffee & Tea Shares by Product Segment
    • Figure 4-12 Share of Private-Label Coffee & Tea Category by Product Segment Dollar Sales, 2005 versus 2009 (%)
  • Private-Label Drink Mixes
    • Figure 4-13 Private-Label Drink Mix Retail Sales and Share of Total Drink Mix Retail Sales, 2005-2009 (in millions $)
    • Private-Label Drink Mixes Rise on Price Increases, Unit Sales Decline in 2009
    • Table 4-13 Total Private-Label Drink Mix Retail Sales and Average Price per Unit, 2005-2009 (in millions $, millions units)
    • Private-Label Fruit Drinks Set the Pace
    • Private-Label Hot Cocoa Growth Modest
    • Table 4-14 Total Private-Label Drink Mix Retail Sales, 2005-2009 (in millions $)
    • Private-Label Drink Mix Shares by Product Segment
    • Figure 4-14 Share of Private-Label Drink Mix Category by Product Segment Dollar Sales, 2005 versus 2009 (%)
  • Private-Label Sports & Energy Drinks
    • Figure 4-15 Private-Label Sports & Energy Drink Retail Sales and Share of Total Sports & Energy Drinks Retail Sales, 2005-2009 (in millions $)
    • Sports & Energy Drinks Sport Lowest Private-Label Penetration
    • Non-Typical Private Label Behavior
    • Private Label Growth Amplified versus National Brands
    • Table 4-15 Total Private-Label Sports & Energy Drink Retail Sales and Average Price per Unit, 2005-2009 (in millions $, millions units)
    • Private-Label Sports Drinks Show Modest Dollar Growth, Unit Sales Declines
    • Private-Label Energy Drinks All Fueled Up
    • Table 4-16 Total Private-Label Sports & Energy Drink Retail Sales, 2005-2009 (in millions $)
    • Private-Label Sports & Energy Drink Shares by Product Segment
    • Figure 4-16 Share of Private-Label Sports & Energy Drink Category by Product Segment Dollar Sales, 2005 versus 2009 (%)

Chapter 5: Competitive Retail Landscape

  • A History of Upgrading
    • Alternative Store Formats Drove Private-Label Adoption
    • Store Format Variety and Channel Crossover Increased
    • An Extensive Competitive Landscape
    • Table 5-1 Duane Reade New Product Introductions, Past Six Months, July 2010
    • Recession Hits Again, But Private Label Prepared
  • Retail Environment Still Fragmented But Less So
    • Retailer Consolidation and New Store Development Wanes
  • Drugstores & Convenience Stores Stepping in for Mom and Pop
    • Opportunity to Dominant Leaderless Categories
    • Drugstores Fight Back as Retail Lines Blur
  • Costco Private-label Penetration Highest of Club Stores
  • Point and Click Grocery List
    • FreshDirect an Interesting Model
  • Selling Outside of Retail Establishment
  • Differentiation a Major Priority in the Retail Clutter
  • Top Food & Beverage Market Competitors
    • Table 5-2 Top 20 Food & Beverage Retailers by Food & Beverage Dollar Sales, 2005-2009 (in millions $)
    • Figure 5-1 Top 10 Food & Beverage Retailer Shares by Food & Beverage Dollar Sales, 2005-2009 (%)
  • Channel Sales of Food & Beverage
    • Figure 5-2 Food & Beverage Channel Shares by Food & Beverage Dollar Sales, 2005-2009 (%)
  • Alternative Formats Gaining Share
    • Table 5-3 Retail Store Type Food & Beverage Dollar Sales Among Top 20 Food & Beverage Retailers, 2005-2009 (in millions $)
  • National Chains Capture Share at Expense of Smaller Retailers
    • Figure 5-3 Retail Channel Type Market Shares Among Top 20 Food & Beverage Retailers by Food & Beverage Dollar Sales, 2005-2009 (%)
    • Figure 5-4 Retail Channel Type Market Shares by Food & Beverage Dollar Sales: Top 20 Food & Beverage Retailers versus All Other Food & beverage Retailers, 2005-2009 (%)

Competitor Profiles

  • Aldi, Inc.
    • Overview
    • Food & Beverage Sales
      • New Product Introductions
  • Costco Wholesale Corporation
    • Overview
    • Food & Beverage Sales
  • Delhaize America LLC
    • Overview
    • Food & Beverage Sales
  • The Kroger Co.
    • Overview
    • Food & Beverage Sales
    • New Product Introductions
  • Safeway, Inc.
    • Overview
    • Food & Beverage Sales
  • Supervalu Inc.
    • Overview
    • Food & Beverage Sales
    • New Product Introductions
    • Table 5-4 Supervalu New Product Introductions, Past Six Months, July 2010
  • Target Corporation
    • Overview
    • Food & Beverage Sales
    • New Product Introductions
    • Table 5-5 Target New Product Introductions, Past Six Months, July 2010
  • Trader Joe' s Co. Inc.
    • Overview
    • Food & Beverage Sales
    • New Product Introductions
    • Table 5-6 Traders Joe' s New Product Introductions, Past Six Months, July 2010
  • Wal-Mart Stores, Inc.
    • Overview
    • Food & Beverage Sales
    • New Product Introductions
    • Table 5-7 Walmart New Product Introductions, Past Six Months, July 2010
  • Whole Foods Market, Inc.
    • Overview
    • Food & Beverage Sales

Chapter 6: Private Label Food and Beverage Trends

  • Consumers ¢¾ Private Label
  • Challenging Time For National Brands
  • Economic Bane is Private Label Boom
    • Figure 6-1 Disposable Personal Income and Total Employment versus Private-Label Food and Beverage Sales and Total Food and Beverage Sales, 2005-2009
    • Recession a Major Driver for Private Label Adoption
    • Average Cart Costs Fluctuate By City, But Savings Clear
    • Table 6-1 Grocery Cart Averages by Category and Major City, 2009
    • Table 6-2 Average Price per Unit for Food & Beverage: National Brand versus Private Label, 2008-2009 ($)
    • Consumer Value Shift
    • Young Interested in Private Label
    • Cooking in More, Dining Out Less
    • Consumer Not Expected to Fully Return to Brands Post-Recession
  • Retailer Power Gives a Boost
  • Center Store Innovations and Offerings a Greater Driver
    • Table 6-3 Top Private Label Dry Goods Percentage Gainers with $100 Million or More in 2009 Dollar Sales, 2008-2009 (in millions $)
    • Better Positioned for Future Growth
    • Quality Quotient
    • Consumer Report Study Highlights Quality
    • Quality Important to Consumers
    • Table 6-4 Demographic Characteristics of Consumers who Agree with the Statement: I Won' t Buy Private Label Food And Beverage Products Unless They Are Of Comparable Quality To National Brands, 2010 (index)
    • Table 6-5 Demographic Characteristics of Consumers who Agree with the Statement: When I Buy Private Label Food And Beverage Products, Price Savings Are More Important To Me Than Product Quality, 2010 (index)
    • Retailers Move Away from Also-Ran Strategy
  • Retailer Blitzkrieg: Declutter and Takeover Shelves
    • Private-Label Differentiation Through Segmentation
    • Focus Away from Premium to Value
    • Tiers Meaningless and/or Confusing to Consumer
    • Pricing May Be Next Tactical Decision
    • Pricing Conundrum
  • Navigating Complex and Strained Relationships

Chapter 7: Marketing and New Product Activity

  • The Evolution of Private-Label Marketing
    • Recession Saw Renewed Focus on Pricing Strategies and Tactics
    • Emerging from Price Wars
    • Uber-Retail Brand Strategy Key to Private-Label Brand Building
  • The Biggest Media Spender is Walmart
    • Table 7-1 Advertising Spend for Selected Top Food and Beverage Retailers, 2007-2009 (in millions $)
  • Drop in Aggressive National Brand Marketing
    • Nationals Showing Some Signs of Bouncing Back
    • Majors Promise Greater Spend
  • All Grocery Retailers Benefit from Drop in Ad Costs
    • Shift to a More European Approach?
  • Supermarketers Threatened by Walmart and Alternative Retail
    • Battle Back with Price, Private Label & Relationship Building Programs
    • Private Label Only One Part of Improving Total Retail Brand Experience
  • Seasonal, Cross-Promotional Initiatives
    • Bundling and Recipes
  • Alternative Media Strategies Emerging
    • Social Networks
    • Figure 7-1 Selected Retailers Facebook Fanbase, April 2010 (in actual count)
    • Word of Mouth
  • Technology Enhancing Old School Programs
    • The Modern Age of Coupons
    • In-Store Messaging Evolves with Technology
    • Tracking Loyalty
  • Consumer Research
  • Product Placement Opportunities Abound
  • Opportunities in Licensing
    • Table 7-2 Number of Double Trademark, Cobranded, or Licensed Private-Label Introductions, 2005-2009
  • Cause Marketing Good Fit for Food and Beverage Retail and Private-Label
  • Innovate to Keep Top of Mind
  • Sophisticated Packaging Now the Norm
  • Private-Label Introductions Continue to Grow
    • Table 7-3 Private-Label Food and Beverage Product Introductions vs. Total Food and Beverage Introductions, 2005-2009
    • Table 7-4 Private-Label Food and Beverage Product Introductions vs. Total Food and Beverage Introductions, by Shelf Stable, Refrigerated, Frozen and Beverage, 2005-2009
  • Private-Label Categories Move From Snack Time to Meal Time
    • Table 7-5 Top 10 Private Label Categories by Number in Introductions, 2005 vs. 2009
  • Private Label is So Chill
  • Other Emerging Categories Show Sophistication
    • Table 7-6 Emerging 2009 Private Label Product Categories
  • A Trinity: Convenience, Health, and Premium
    • Table 7-7 Top 20 Private Label Product Tags by Number in Introductions, 2005 vs. 2009
    • Cutting the Sweet Now, Next Up Salt
    • Rising Mainstream Interest in Ethnic Foods
    • Table 7-8 Emerging 2009 Private Label Product Tags/Benefits
    • DHAs by Any Other Name

Chapter 8: The Consumer

  • Note on Simmons Market Research Bureau Consumer Data
  • Note on Packaged Facts Study
  • Values of the Private-Label User Sees Slight Shifts
    • Level of Price-Consciousness Has Not Changed
    • Interest in Quality Holds Steady
    • Less Likely to Prefer Specialty Stores
    • Slightly Less Image Conscious
  • Private-Label Usage Preference Rates by 2009 Top 20 Categories
    • Figure 8-1 Percentage of U.S. Adults Who Most Often Use Private Label: Top 20 Food and Beverage Categories, 2009
    • Table 8-1 Percentage of U.S. Adults Who Most Often Use Private Label: Top 20 Food and Beverage Categories, 2005-2009
  • Strongest and Weakest Private Label Categories by 5-Year Point Change
    • Table 8-2 Year over Year Penetration of Selected Private Label Product Categories, by Strongest and Weakest Percentage Point Change, 2005-2009
  • Dairy Case: Strong Private Label Driver
    • Table 8-3 Percentage Who Most Often Use Private Label: Dairy Case Products, 2009 (U.S. adults)
    • Dairy Demographic Focus: Butter
    • Table 8-4 Private-Label User Demographics Focus: Butter, 2009 (U.S. adults indices)
  • Condiments: Processed Products less Penetration
    • Table 8-5 Percentage Who Most Often Use Private Label: Condiments, 2009 (U.S. adults)
    • Demographic Focus: Ketchup
    • Table 8-6 Private-Label User Demographics Focus: Ketchup, 2009 (U.S. adults indices)
  • Baking Products: Strong Penetration among Total Users
    • Table 8-7 Percentage Who Most Often Use Private Label: Baking Products, 2009 (U.S. adults)
    • Demographic Focus: Packaged Pie Crusts
    • Table 8-8 Private-Label User Demographics Focus: Packaged Pie Crust, 2009 (U.S. adults indices)
  • Meal Products: Vegetables Are Private-Label Stronghold
    • Table 8-9 Percentage Who Most Often Use Private Label: Meal Products, 2009 (U.S. adults)
    • Demographic Focus: Cold Cuts
    • Table 8-10 Private-Label User Demographics Focus: Cold Cuts, 2009 (U.S. adults indices)
  • Breakfast and Bakery Products: Opportunity for Growth
    • Table 8-11 Percentage Who Most Often Use Private Label: Breakfast and Bakery Products, 2009 (U.S. adults)
    • Demographic Focus: English Muffins
    • Table 8-12 Private-Label User Demographics Focus: English Muffins, 2009 (U.S. adults indices)
  • Snacks: Uniform Range for Purchasing Rates
    • Table 8-13 Percentage Who Most Often Use Private Label: Snacks, 2009 (U.S. adults)
    • Demographic Focus: Popcorn
    • Table 8-14 Private-Label User Demographics Focus: Popcorn, 2009 (U.S. adults indices)
  • Beverage Products: Preference Rate Tiers for Juices, Coffee/Tea, and Colas
    • Table 8-15 Percentage Who Most Often Use Private Label: Beverage Products, 2009 (U.S. adults)
    • Demographic Focus: Non-Carbonated Bottled Spring Water
    • Table 8-16 Private-Label User Demographics Focus: Non-Carbonated Bottled Spring Water, 2009 (U.S. adults indices)
  • Private Label Retail Consumer Overview
  • Walmart and Supermarkets Preferred Most Overall
    • Figure 8-2 Consumer Response to the Question, Have You Bought Private Label Food or Beverage Products from Any of the Following Retailers in the Last 3 Months? , 2010 (%)
    • Supermarkets Think about Courting Younger Consumers, C-Stores Suburban Families
    • Table 8-17 Private Label Supermarket and Convenience Store: Top User Demographics, 2010 (index)
    • Walmart and Target Share Young Shoppers, but not Income, Region, Employment
    • Table 8-18 Private Label Walmart and Target: Top User Demographics, 2010 (index)
    • A Word on Hispanic Shopper Opportunity
    • Big Box Store Consumer More Likely to be Married with Children
    • Table 8-19 Private Label Sam' s, Costco and BJ' s: Top User Demographics, 2010 (index)
    • Whole Foods and Trader Joe' s A Safety Zone for Urban Working Males
    • Table 8-20 Private Label Whole Foods and Trader Joe' s: Top User Demographics, 2010 (index)
    • A Closer Look at Whole Foods and Trader Joe' s
    • Table 8-21 Demographic Characteristics of Consumers who Agree with the Statement: Whole Foods Private Label Food and Beverage Are Premium Quality 2010 (index)
    • Table 8-22 Demographic Characteristics of Consumers who Agree with the Statement: Trader Joe' s Private Label Food and Beverage Are Premium Quality 2010 (index)

Appendix: Addresses of Selected Marketers

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