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PUBLISHER: Packaged Facts | PRODUCT CODE: 1426996

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PUBLISHER: Packaged Facts | PRODUCT CODE: 1426996

Consumer and Corporate Food Gifting in the US, 9th Edition

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This Packaged Facts report analyses the $42 billion consumer and corporate food gifting market. Consumer and corporate food gifting sales are projected to grow at an average rate of 5.2% annually through 2028.

Consumer demographics, perceptions, motivations, and behavior are examined for food gift purchasers and recipients. Overall food and health habits and attitudes are also examined.

Corporate and consumer retail sales of food gifts are provided in billion dollars from 2018 to 2023, with sales projected from 2024 to 2028. Sales are segmented by consumer-purchased gifts and corporate-purchased gifts.

The food gifting market includes food gifts ranging from baskets of treats to eat while watching football to food gift baskets given to people on Christmas or birthdays. Food gifts can be purchased for any occasion or no occasion, for someone else or for oneself. While some food gifts, particularly assortments, may include beverages such as coffee or alcohol, those products as standalone gifts are excluded from this report (e.g., a single bottle of wine given as a gift and selected by the buyer). Food baskets refer to prepackaged assortments of foods and beverages, not consumer-assembled baskets of these items.

There are many prepackaged food gifts available in the marketplace. These include:

  • Boxed chocolates/candies
  • Cheese assortments
  • Coffee/tea/hot chocolate gifts
  • Cooking condiment sets
  • Food baskets/assortments
  • Fruit baskets/gifts
  • Gift baskets or packages with wine or other alcoholic beverages
  • International/imported food gifts
  • Meat/deli/seafood food gifts
  • Nut/salty snack food gifts
  • Popcorn tins/gifts
  • Sweet baked food gifts
  • Sweet condiment sets
  • U.S. regional or souvenir food gifts
  • Other food gifts, such as meal kits or prepackaged meals
Product Code: LA18533694

Table of Content

CHAPTER 1: EXECUTIVE SUMMARY

Why Do Buyers Choose Food Gifts?

The Role of E-Commerce

Expanding Occasions for Food Gifting

Subscriptions vs. One-Time Gifting Options

Making Food Gifts More Personal Increases Appeal for Both Buyers and Gift Recipients

Opportunities in Food Gift Packaging Innovations

Key Consumer Trends

Scope

CHAPTER 2: RECENT HISTORICAL TRENDS FROM THE PANDEMIC TO THE INFLATION ERA

HIGHLIGHTS

BOOSTED ONLINE GROCERY SHOPPING ACTIVITY

Frequency of Grocery Shopping in 2023: In-Person vs. Online

    • Figure 2-1. Frequency of Buying Groceries In-Person and Online,

Use of Meal Kit Delivery Services

Figure 2-2. Changes in Ordering Meal Kits during the Pandemic, 2021 - 2022 (percent of consumers)

SNACKING AND HEALTHY EATING HABITS

Trends from 2021-2022

Table 2-1. Coronavirus Eating Habits: "Because of the coronavirus, I am eating more…", 2021 (percent of consumers)

Figure 2-3. Coronavirus Habits in Snacking, Eating Frequency, and Eating "Comfort" Foods, 2021 - 2022 (percent of consumers)

Figure 2-4. Coronavirus Habits in Eating Fresh Produce and Processed Foods, 2021 - 2022 (percent of consumers)

    • Changes to Snacking Habits in

Table 2-2. Current Snacking Activity Compared to Pre-Pandemic Levels, 2023 (percent of consumers)

CONCERNS ABOUT COVID-19 EXPOSURE HAVE REMAINED

Most Still Consider the Pandemic a Health Threat Personally or to Family/Friends

Table 2-3. Coronavirus Health Concerns: "I am concerned about…", 2020 - 2021 (percent of consumers)

Figure 2-5. COVID-19 Statistics, December 16, 2023 -

Table 2-4. Coronavirus Health Concerns: "I am concerned about…", 2022 - 2023 (percent of consumers)

Figure 2-6. COVID-19 Statistics, 2020 -

Concerns about COVID-19 Variants

Figure 2-7. Concerns about the Delta/Omicron Variant and Future Variants of COVID-19, 2021 - 2023 (percent of consumers)

Concerns about Future Potential Pandemic Outbreaks

Table 2-5. Future Potential Pandemic Outbreak Concerns, 2023 (percent of consumers)

Vaccination Plans Reveal Many Consumers Are Taking COVID-19 and the Flu Seriously, Though Fewer May Be Getting Vaccinated Than Who Report Concerns

Table 2-6. Consumer Vaccination Plans, 2023 (percent of consumers)

NEGATIVE PERSONAL EFFECTS OF THE PANDEMIC

    • Mental and Physical Health Effects in

Figure 2-8. Changes in Mental and Physical Symptoms during the Pandemic, 2022 (percent of consumers)

    • Reporting Negative Mental States in

Figure 2-9. Current Feelings on Mental and Physical Symptoms Compared to "Normal" or Preferred Level, 2023 (percent of consumers)

Stress Levels and Impact on Food/Beverage Consumption

    • Figure 2-10. Stress Levels and Impact of Stress on Healthfulness of Food/Beverage Consumption,
    • Figure 2-11. Impact of Food Consumption on Mental or Emotional Well-Being,

NEAR TERM EFFECTS ON WORK HABITS

    • Changes to Work Patterns Continued in 2021 and

Figure 2-12. Coronavirus Changes to Work Patterns, 2021 - 2022 (percent of consumers)

    • Working from Home in

Work from Home Ability and Frequency

Table 2-8. Ability to Work from Home and Frequency of Remote Work, 2023 (percent of consumers)

Working at a Co-Working Space or Working from Home

Table 2-9. Working at a Co-Working Space or Working from Home, 2023 (percent of consumers)

Table 2-10. Consumer Rating of Experiences Working at a Co-Working Space or Working from Home, 2023 (percent of consumers who have ever had each experience)

Table 2-11. Consumer Opinions on Working at a Co-Working Space or Working from Home, 2023 (percent of employed consumers)

RISING PRICES: FROM SUPPLY CHAIN CRUNCHES TO INFLATION

Table 2-12. Consumer Concerns about Rising Food Prices, 2021 - 2023 (percent of consumers)

The Vast Majority of Consumers Have Noticed the Rising Cost of Food, and Many Are Changing Their Purchasing Decisions

    • Figure 2-13. Noticing the Rising Cost of Food and Beverages over the Past Year,
    • Figure 2-14. Impact of Rising Costs on Food/Beverage Purchasing,
    • Consumers Find Price More Important for Food Purchase Decisions in
    • Figure 2-15. Purchase Drivers for Food and Beverage Purchase Decisions,

Cutting Back on Household Expenses

Table 2-13. Consumers Cutting Back on Household Expenses in the Last 12 Months, 2022 (percent of consumers)

Table 2-14. Types of Household Expenses Cut Back on in the Last 12 Months, 2022 (percent of consumers)

Table 2-15. Consumer Spending on "Extras", 2023 (percent of consumers)

CHAPTER 3: MARKET SIZE AND FORECAST

HIGHLIGHTS

SCOPE

Food Gift Definition

Types of Food Gifts

CONSUMER AND CORPORATE FOOD GIFTING MARKET HISTORICAL TRENDS

Table 3-1. Consumer and Corporate Food Gifting Historical Trends, 2018-2023 (billions of dollars and annual percent change)

CONSUMER AND CORPORATE FOOD GIFTING MARKET FORECAST

Table 3-2. Consumer and Corporate Food Gifting Market Forecast, 2023, 2024P-2028P (billions of dollars and annual percent change)

MARKET FACTORS

Sales of Food Gift Marketers

Innovation

Demographic Influence

Occasions

Corporate Food Gifting Trends

Pandemic No Longer the Primary Driver of Consumer Behavior

PURCHASE SHARE BY HOUSEHOLD INCOME

Table 3-3 Consumer Food Gifting Market Dollar Share: Survey Distribution by Household Income Bracket, 2023 (percent)

PURCHASE SHARE BY AGE

Table 3-4. Consumer Food Gifting Market Dollar Share: Survey Distribution by Age Bracket, 2023 (percent)

CHAPTER 4: TYPES OF FOOD GIFTS AND RECIPIENTS

HIGHLIGHTS

PURCHASING FOR OTHERS

Figure 4-1. Gourmet Assortments with Wine Are Often Sold at Specialty Stores

Table 4-1. Food Gift Types Purchased for Others in the Last 12 Months, 2012-2023 (percent of consumers)

PURCHASING FOOD GIFTS FOR SELF

Table 4-2. Food Gift Types Purchased for Self in the Last 12 Months, 2020-2023 (percent of consumers)

PERSONAL FOOD GIFT TYPES

Table 4-3. Personal Food Gift Types Received in the Last 12 Months, 2020-2023 (percent of adults who received a personal food gift)

WORK-RELATED FOOD GIFT TYPES

Table 4-4. Work-Related Food Gift Types Received in the Last 12 Months, 2020-2023 (percent of adults who received a business food gift)

TYPES OF GIFT RECIPIENTS

CHAPTER 5: FOOD GIFTING OCCASIONS AND OPPORTUNITIES

HIGHLIGHTS

HOLIDAY AND EVERY DAY

Birthdays and Winter Holidays Are the Most Popular Gifting Occasions

Table 5-1. Food Gift Purchasing Occasions by Gifts for Others vs. Self, 2023 (percent of adults who purchased food gifts)

Personal vs. Work-Related Food Gifting Occasions

Table 5-2. Food Gift Receiving Occasions by Personal vs. Business Gifts, 2023 (percent of adults who received a food gift)

MAJOR HOLIDAYS

Winter Holidays (Christmas, Hanukkah, Kwanzaa, New Year's)

Table 5-3. Planned Winter Holiday Gift Spending, Total and Per Person, 2015-2023

Figure 5-1. Winter Food Gifts with Holiday Imagery and Colors

Figure 5-2. Give the Gift of an Easy to Prepare Holiday Dinner

Valentine's Day

Table 5-4. Planned Valentine's Day Spending, Total and Per Person, 2015-2024

Figure 5-3. See's Promotes Chocolate Exchanges for Galentine's Day

Mother's Day

Table 5-5. Planned Mother's Day Spending, Total and Per Person, 2015-2023

Figure 5-4. Food Assortments as Gifts for Mother's Day

Father's Day

Table 5-6. Planned Father's Day Spending, Total and Per Person, 2015-2023

Figure 5-5. Griller Packs for Father's Day Gives Dad a Reason to Use the Grill You Got Him Last Year

Thanksgiving

Figure 5-6. Frozen Prepared Thanksgiving Food Options Make a Good Gift for Busy People to Reduce Holiday Stress

Figure 5-7. Unique Types of Turkey Can Be Given As Thanksgiving Gifts to Feed a Family

Figure 5-8. Thanksgiving Meal Kit with Mostly Unprepared Ingredients to Inspire Cooking

Easter

Table 5-7. Planned Easter Spending, Total and Per Person, 2015-2023

Figure 5-9. Easter Candies Often Feature Pastel Colors and an Easter Bunny or Easter Eggs

Halloween

Table 5-8. Planned Halloween Spending, Total and Per Person, 2015-2023

Figure 5-10. Halloween Candy Gift Set With Decorative Box

Changes in Religious Affiliation Over Time

Jewish Holidays

Figure 5-11. Specialty Religious Holiday Gifts Offered by Oh! Nuts

Islamic Holidays

Figure 5-12. Gift Basket with Turkish Ethnic Foods

WEDDINGS & ANNIVERSARIES

Rate of Marriages, Engagements, and Living with Partners

    • Table 5-9. Marriage and Partnership Statistics, 2013 -

Expanding Food Gifting Opportunities

Figure 5-13. Personalized Chocolates for Same-Sex Wedding

Figure 5-14. Exotic Food Gift for a Unique and Romantic Food Preparation Experience

BIRTHS

Figure 5-15. Gender Reveal Cake Could Be Self-Gifted For a Surprise Gathering

Figure 5-16. Food Gift Baskets to Celebrate the Arrival of a New Baby

GRADUATIONS

Table 5-10. Planned Graduation Gift Spending, Total and Per Person, 2015-2023

Figure 5-17. Gift Baskets for New Graduates Congratulate Educational Achievement with Food and Beverages

MILITARY AND SCHOOL CARE PACKAGES

Figure 5-18. Military Cake Purchase Proceeds Donated to Cake Program for Overseas Service Members

SYMPATHY-DRIVEN OCCASIONS

Illness and Injury

Figure 5-19. Get Well Gift Baskets Feature Sweet Treats and Creative Packaging

Death in the Family

Figure 5-20. Give a Sympathy Gift of Comforting Soup to Someone in Grieving

CHAPTER 6: FOOD GIFTING INNOVATION AND MARKETING STRATEGIES

HIGHLIGHTS

FOOD GIFTS FOR DIET AND HEALTH: BETTER-FOR-YOU TRENDS

Fruits Offer High Levels of Nutrition with a Satisfyingly Sweet Taste

Figure 6-1. Organic Fruit Basket Carries the USDA Organic Seal

Figure 6-2. Dried Fruit and Nut Gift Set Combines Sweet & Salty Flavors for Health Conscious Consumers

Nutrient-Rich Vegetables Are Healthy Gifts

Figure 6-3. Vegetable Griller Pack Provides the Gift Recipient with a Cooking Experience

Figure 6-4. Veggie Cooking Kit Provides Seasonings and Plant-Based Recipes for Healthy Inspiration

Sugar-Free Confections

Figure 6-5. Sugar-Free Confections Baked With the Same Techniques as Original Varieties

Figure 6-6. Great-Tasting Sugar-Free Chocolates Made With Natural Stevia Leaf Extract

Unrefined Sugar

Figure 6-7. Gift Set of Toffee Pralines Made With Raw Cane Sugar

Gluten-Free

Figure 6-8. Naturally Gluten-Free Cheese and Sausage Gift Set Marketed As Gluten-Free

Figure 6-9. Gluten-Free Baked Goods Are Specially Made to be Allergen-Free

Keto, Paleo, Whole30, and Other Diets

Figure 6-10. Pick a Food Gift for People Who Belong To a "Food Tribe"

SUSTAINABILITY AND FAIR TRADE

Chocolate Marketers Working Toward Improving the Cocoa Supply Chain

Fair Trade Food Products as a More Ethical Gift

Figure 6-11. Fair Trade Gift Set Includes Specially Produced Foods Made With Fairly Priced Ingredients

PLANT-BASED MEAT ALTERNATIVES AS FOOD GIFTS

Figure 6-12 Plant-Based Meat Alternative Snacks Are a "Gift Basket for Everyone"

FOOD GIFTS PROVIDE RECIPIENTS WITH ELEGANT MEALS

Figure 6-13. Meat Paired with Seasonings, Wine, Desserts and Other Foods Offers Gift Recipients a Full Meal and Grilling Experience

Figure 6-14. Fully Prepared Meals Make For a Fancy and Convenient Gift

FOOD GIFT CUSTOMIZATION AND PERSONALIZATION

Figure 6-15. Custom Combo Packages at Different Price Tiers Allow Buyers to Select Each Food in the Set

Figure 6-16. Build-A-Box of Chocolates with Custom Gift Box Selections

Figure 6-17. Making Candy Food Gifts More Personal with Photos of Your Relationships

Figure 6-18. Make Your Gift More Personal By Allowing the Recipient to Pick It

FOOD GIFT SUBSCRIPTIONS

Figure 6-19. Give the Gift of Monthly Deliveries of Healthy Snacks

INTERNATIONAL FLAVORS

Figure 6-20. Food Gifts with International Flavors Can Be a One-Off Delivery or a Continuing Subscription

Figure 6-21. Food Gift Subscription Box Aims To Let You Discover a Country through Snacks

Figure 6-22. Premium Imported Products for a Foreign "Food Experience"

Figure 6-23. Foreign Confections Appeal to Luxury and Healthy Tastes

GIFT CARDS COMPETE AGAINST FOOD GIFTS, BUT BUYERS AND RECEIVERS HAVE A LOT OF OVERLAP

Open-Loop and Closed-Loop Gift Cards

Figure 6-24. Types of Gift Cards

Physical and Digital Gift Cards

Figure 6-25. Values of Gift Cards Received, Physical vs. E-Gift Cards, 2023 (percent)

Gift Cards and Food Gifts Have Similar Characteristics, Making Them Appealing to the Same Types of People

Table 6-1. Purchase and Receipt of Food Gifts vs. Gift Cards in the Last 12 Months, 2023 (percent)

Food Gifting Via Gift Cards

Figure 6-26. Reduced Price Gift Cards for Food Gifting Retailer

Figure 6-27. Gift Subscriptions May Simply Give Recipients a Gift Card to Use According to Their Choices

FOOD GIFT OFFERS MAKE PRICE-SENSITIVE CONSUMERS MORE LIKELY TO BUY

Figure 6-28. PayPal Gift Card Promotions for Valentine's Day

Figure 6-29. Online Food Box & Gifting Companies with Offers in the American Express App

CHAPTER 7: REASONS FOR BUYING AND NOT BUYING FOODS GIFTS

HIGHLIGHTS

REASONS FOR PURCHASING FOOD GIFTS: 2012-2023 TRENDS

Table 7-1. Reasons for Purchasing Food Gifts, 2012-2023 (percent of consumers who have purchased food gifts for others or self)

ATTRIBUTES SOUGHT IN SPECIALTY FOOD GIFTS: 2010-2023 TRENDS

High Quality

Appearance

Value, Trust, and Variety

Table 7-2. Attributes Sought When Purchasing Food Gifts, 2010-2023 (percent of consumers who have purchased food gifts for others or self)

REASONS FOR NOT BUYING FOOD GIFTS

CHAPTER 8: FREQUENCY OF FOOD GIFTING AND PURCHASE PRICES

HIGHLIGHTS

GIFTS FOR OTHERS VS. SELF

Table 8-1. Food Gifting: Gifting to Others vs. Self; Receiving Personal vs. Business Gift, 2018-2023 (percent)

Table 8-2. Food Gifting: Gifting to Others vs. Self; Receiving Personal vs. Business Gift by Age Bracket, 2023 (percent of age group and index)

Table 8-3. Food Gifting: Gifting to Others vs. Self; Receiving Personal vs. Business Gift by Household Income Bracket, 2023 (percent and index)

NUMBER OF RECIPIENTS

Table 8-4. Number of Recipients Given Food Gifts in Past 12 Months per Individual Food Gifter, 2010-2023 (percent of those giving any food gifts)

AMOUNT SPENT PER FOOD GIFT

Table 8-5. Amount Spent per Food Gift, 2010-2023 (percent of those giving any food gifts)

CHAPTER 9: FOOD GIFTING RETAIL DISTRIBUTION

HIGHLIGHTS

ONLINE PURCHASING TRENDS

More Consumers Purchasing Online and Via Mobile Phones

Table 9-1. Online Grocery Purchases and Obtaining Information from a Mobile Device or Computer before Making a Purchase, 2016-2023 (percent of adults)

Table 9-2. Obtaining Information in a Store or from a Catalog before Making a Purchase, 2016-2023 (percent of adults)

Table 9-3. Fulfillment Methods for Items Purchased Online or Via Phone, 2023 (percent of adults)

Table 9-4. Activities on Mobile Phones, Tablets, and E-Readers in the Last 30 Days, 2023 (percent of adults)

Gift Basket Purchases: Internet vs. Phone/Mail

Table 9-5. Gift Basket Purchases in the Last 6 Months: By Internet, Phone, and Mail Ordering, 2023 (percent)

Mobile Purchasing Most Common with Younger Consumers, Higher Income Consumers Most Likely to Purchase Gift Baskets on the Internet

Table 9-6. Internet Purchasing of Gift Baskets and General Mobile Purchasing: Age, Gender, and Household Income, 2023 (percent and index)

Online Ordering: Amazon vs. Selected Food Gifting Retailers

Table 9-7. Internet, Phone, and Mail Purchases in the Last 6 Months: Amazon vs. Top Food Gifting Retailers, 2023 (percent)

Figure 9-1. Numerous Food Gifts Available From Amazon and Third-Party Sellers with Free One-Day Shipping

IN-STORE PURCHASING TRENDS

Specialty Food Gift Purchase Locations Used in the Last 12 Months: In-Store vs. Online

Table 9-8. Specialty Food Gift Purchase Locations Used in the Last 12 Months: Online vs. In-Store, 2023 (percent of consumers who have bought food gifts for others or self)

Figure 9-2. Target Valentine's Day Promotion for Same-Day Pickup and Delivery

Retail Stores Rely More On Impulse Purchases of Food Gifts

Figure 9-3. End Caps Featuring Valentine's Day/Easter Food Gifts

Holiday Promotions Are Key

Figure 9-4. Valentine's Day Promotions in Mobile App Advertisements and in Seasonal Aisle In-Store

CHAPTER 10: FOOD GIFT PACKAGING

HIGHLIGHTS

PACKAGING OVERVIEW

FOOD GIFT BUYERS THINK ATTRACTIVE PACKAGING IS MORE IMPORTANT THAN ECO-FRIENDLY PACKAGING, BUT LOOKS HAVE DECREASED IN IMPORTANCE

Table 10-1. Attributes Sought When Purchasing Food Gifts, 2010-2023 (percent of consumers who have purchased food gifts for others or self)

PACKAGING PRIORITIES WHEN BUYING SHELF STABLE FOOD

Table 10-2. Priorities Placed on Packaging Features for Food Products, 2023 (percent of consumers)

TARGETING EXCESSIVE PACKAGING FOR REDUCTION AND ELIMINATION

TRUTH IN ADVERTISING EXTENDS TO PACKAGING

FUNCTIONAL PACKAGING CAN BE FRAMED AS A SUSTAINABLE GIFT

Figure 10-1. Candy Packaging Functions As a Holiday Decoration to Be Used Again and Again

Figure 10-2. Hot Chocolate Packaging Can Be Used Again As a Decorative Cookie Jar

CREATIVE PACKAGING PROVIDES GIFT RECIPIENTS WITH A MEMORABLE EXPERIENCE

Figure 10-3. Stacked Folding Cartons Create a New Object for Holiday Food Gifting

Figure 10-4. Creative Gift Tin Spins and Plays Music

PROTECTIVE PACKAGING IS IMPORTANT FOR PRODUCT INTEGRITY

Insulated Packaging is Required to Ship Frozen and Refrigerated Foods

Figure 10-5. Cheesecakes Ordered for Mail Delivery Ship in Insulated Containers

Void Fill Protects Multiple Items Packaged Together in an Assortment

Figure 10-6. Void Fill Crinkle Paper Used As an Attractive and Elegant Enhancement to a Cooking Kit

A SHIFT FROM EXPENSIVE SET-UP BOXES TO OTHER PAPER PACKAGING

Figure 10-7. Types of Paper Packaging with High-Quality Graphics

CUSTOMIZABLE PACKAGING CAN BE A SELLING POINT FOR FOOD GIFTS

Figure 10-8. Food Gift Buyers Can Be Given a Choice of Packaging Types

RETAIL-READY PACKAGING MAKES FOOD GIFTS STAND OUT AND PROMOTES STOCKING EFFICIENCY IN STORES

Figure 10-9. Retail-Ready Packaging Promotes Shelf Organization and Promotion of Food Gift Brands In-Store

OPPORTUNITIES FOR EDIBLE, BIODEGRADABLE, AND COMPOSTABLE PACKAGING FOR FOOD GIFTING

Liquids & Powders

Figure 10-10. Reducing Packaging Waste for Bite-Sized Servings with Edible Packaging

Chocolate

Figure 10-11. Compostable Chocolate Truffle Wrappers

Coffee and Tea

Figure 10-12. Coffee Packaged In Compostable Bags with Compostable Zippers, Valves, and Labels

CHAPTER 11: FOOD GIFTING MARKET PARTICIPANTS AND BRAND POSITIONING

HIGHLIGHTS

OVERVIEW

CHOCOLATE SPECIALISTS

Lindt & Sprungli Group

Lindt

Figure 11-1. The Lindt Difference

Figure 11-2. LINDOR Marketing for Principal Chocolate Truffles

Russell Stover

Figure 11-3. New Every Day Chocolate Products

Godiva

Figure 11-4. Godiva Promotes Its Retail Locations for Last Minute Valentine's Day Gifts

BAKERY FOOD SPECIALISTS

Nothing Bundt Cakes

Figure 11-5. Nothing Bundt Cake Featured Flavor

Bake Me A Wish!

Figure 11-6. Numerous Types of Cakes and Baked Goods Available From Bake Me A Wish!

SALTY FOOD SPECIALISTS

Popcornopolis

Figure 11-7. Popcornopolis Offers Customers a Way to Create Your Own Assortment

The Popcorn Factory

Figure 11-8. Specialty Gourmet Popcorn Gifts Offered by The Popcorn Factory

Oh! Nuts

Figure 11-9. Gift Sets From Oh! Nuts on Amazon

Nuts.com

Figure 11-10. Nuts.com Build Your Own Box and Gift Drop Feature

FRUIT SPECIALISTS

Edible Arrangements

Figure 11-11. Gifts Available for Same Day or One Hour Delivery

The Fruit Company

Figure 11-12. HarvestClub Gives the Gift of Monthly Fruit Shipments

SAVORY FOOD SPECIALISTS

Hickory Farms

Figure 11-13. Hickory Farms Gift Options

Honey Baked Ham

Figure 11-14. Honey Baked Hams Provide a Convenient Gourmet Experience

Omaha Steaks

Figure 11-15. Gift Options during Checkout with Omaha Steaks

GOURMET FOOD SPECIALISTS

Harry & David

Figure 11-16. Harry & David Subscriptions Keep the Gourmet Food Coming

Goldbelly

Figure 11-17. Goldbelly Offerings Include Food Gifts, Foods for Special Occasions, and Chef Meal Kits

FLORAL SPECIALISTS

1-800-Flowers.com

Marketing, Brand Positioning, and Technological Innovations

Figure 11-18. 1-800-Flowers.com Website Connects to Sister Brands and Features Easily Accessible Links to Purchase by Occasion, Gift Type, Same-Day Delivery, Sales, and More

Figure 11-19. Augmented Reality in the 1-800-Flowers.com App Allows Users to Preview Gifts in Their Space

Sales Trends

Table 11-1. 1-800-Flowers.com Net Revenues and Share by Segment, 2018-2023 ($ mil)

Table 11-2. 1-800-Flowers.com E-Commerce Revenue and Order Trends, 2018-2023 ($ mil)

Have a question?
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Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

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Christine Sirois

Manager - Americas

+1-860-674-8796

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