• Japanese
  • Korean
  • Chinese
Cover Image

Pet Supplements and Nutraceutical Treats in the U.S., 4th Edition

Abstract

Following double-digit annual sales gains in years past, sales growth in the U.S. market for pet supplements and nutraceutical treats has begun to moderate: marketers will need to work harder to remain relevant. With hundreds of products batting for limited shelf space, selling pet supplements means educating consumers and retailers about their benefits and differences, with veterinarians remaining the toughest customers of all. Clinical testing, proprietary formulas, the NASC (National Animal Supplement Council) seal of approval, novel ingredients, natural ingredients, retail merchandising, and social media programs are all parts of the competitive equation as, now more than ever, the sale of one pet supplement or nutraceutical treat comes at the expense of another.

Throughout the recession and its aftermath of economic doldrums, sales of dog and cat treats remained strong. So it is perhaps not surprising that pet supplements are increasingly resembling treats. Traditional forms still abound, including tablets and pills. But palatability concerns and the human/pet “enjoyment factor” of supplements in treat form has led to an explosion of functional biscuits and “soft chews.” Also gaining ground are alternative delivery formats including gels and pastes, as well as gravies and powders designed to be added to pet food. As a result, the boundary between supplements and foods continues to blur as the number of pet owners regularly supplementing their pet's diet in one way or another continues to rise.

As in human supplements, aging is the core market driver as more pets suffer from age-related conditions such as joint deterioration and cognitive dysfunction. Also taking a page from human supplements are popular ingredients including glucosamine, omega fatty acids, and probiotics, along with trendier ingredients like bee pollen, green tea, and elk velvet antler. At the same time, many supplements not sold as foods continue to inhabit a regulatory gray area while banking on “unapproved drugs for which enforcement discretion may be exercised” status with the FDA. Nevertheless, the industry's self-policing efforts, spearheaded by the NASC, have clearly raised the industry confidence level, as has the increased focus on supplements wielding the kinds of scientific backing most veterinarians require.

This 4th edition of Packaged Facts' definitive ‘Pet Supplements and Nutraceutical Treats in the U.S.’ report segments the market into two categories-pet supplements and nutraceutical treats (i.e., those containing supplements or novel botanical ingredients addressing specific health conditions)-with a primary focus on products for dogs and cats, but also extending to horses and other types of small companion animals. The report provides a forward-looking examination of the market from every angle, including an update on the regulatory situation; historical sales figures and projections spanning the 2008-2017 period; breakouts by supplement type and retail channel; competitive activity by channel including pet specialty, veterinary, mass-market, and online; marketing and new product trends; and consumer patterns and preferences.

With market projections placing U.S. retail sales at $1.6 billion by 2017, the report homes in on high-growth segments including feline, alternative administration formats including chewable tablets or soft chews, gels, pastes, liquids, powders, sprays, and pet food toppers, as well as full-fledged nutraceutical treats, natural and organic products, senior and other condition-specific products, featured ingredients, and enthusiastic or potential consumer demographics. Featuring exclusive Packaged Facts pet owner survey data, the report details consumer trends in dog and cat supplement and nutraceuticals treat usage by product type, brand, and retail channel.

Table of Contents

Chapter 1: Executive Summary

  • Scope & Methodology
    • Market Definition
      • Two Product Categories
      • Two Animal Classifications
    • Report Methodology
  • Market Trends
    • U.S. Retail Sales Chart Gradual Recovery Post Recession
    • Figure 1-1: Share of U.S. Retail Sales of Pet Supplements and Nutraceutical Treats: Small Animal (Dog, Cat, Other) vs. Equine, 2008 vs. 2012 (percent)
    • Share of Pet Supplement and Nutraceutical Treat Sales by Function
    • Sales by Distribution Channel
    • Annual Sales Gains Expected to Rise Gradually
    • Figure 1-2: U.S. Retail Sales of Pet Supplements and Nutraceutical Treats: Total, Small Animal (Dog, Cat, Other),Equine, 2008, 2012, 2017 (in millions of dollars)
    • Figure 1-3: Pet Supplement Opportunity Gap: Percentage of Dog or Cat Owners Who Use Human Supplements vs. Percentage of Dog or Cat Owners Who Buy Pet Supplements, 2012
  • Competitive Trends
    • Most Supplement Companies Focused in Pet Health
    • Veterinary Channel Marketers and Trends
    • Channel Cross-Over and Expansion
    • Private-Label Supplement Range Expanding
  • Marketing and New Product Trends
    • Advertising and Promotion
    • Beyond Print
    • Educating Retailers
    • New Product Activity Continues, Though at Slower Pace
    • Focus on Felines
      • Illustration 1-1: Trade Ad for NaturVet's Functional Soft Chews for Cats (Pet Business, January 2013)
  • Consumer Trends
    • Overview of Supplemental Pet Nutrition Products
      • Table 1-1: Use of Supplemental Pet Nutrition Products by Type: Dog vs. Cat Owners, 2012 (percent)
    • Topline Usage Rates Among Dog and Cat Owners
      • Figure 1-4: Use of Pet Supplements: Dog vs. Cat Owners,2010 vs. 2012 (percent)
      • Figure 1-5: Use of Pet Nutraceutical Treats: Dog vs. Cat Owners, 2012 (percent)
    • Usage of Dog Products Recovers in 2011 and 2012
    • Multiple-Pet Factor Favors Dog Supplement/Nutraceutical Treat Sales

Chapter 2: Introduction

  • Product Parameters
  • Market Definition
    • Two Product Categories
    • Two Animal Classifications
  • Report Methodology
  • Condition-Specific Products
  • Natural vs. Synthetic
    • Organic Regulation
    • Third-Party Organic Accreditation
  • Product Regulation
    • Two Choices: Food or Drug
    • The National Animal Supplement Council
      • Product Labeling and Claims
      • Scientific Advisory Committee
      • Adverse Event Reporting
      • NASC Implements New Rules
      • NASC Honored for Efforts on Behalf of Industry
      • Human Supplement Regulation Based on Dietary Supplement
      • Health and Education Act (DSHEA)

Chapter 3: The Market

  • Market Size and Composition
  • U.S. Retail Sales Chart Gradual Recovery Post Recession
    • Table 3-1: U.S. Retail Sales of Pet Supplements and Nutraceutical Treats: Total, Small Animal (Dog, Cat, Other),Equine, 2008-2012 (in millions of dollars)
    • Figure 3-1: Share of U.S. Retail Sales of Pet Supplements and Nutraceutical Treats: Small Animal (Dog, Cat, Other) vs. Equine, 2008 vs. 2012 (percent)
  • Small Animal Supplements and Nutraceutical Treats
    • Table 3-2: U.S. Retail Sales of Small Animal (Dog, Cat, Other)Pet Supplements and Nutraceutical Treats: Total,Supplements, Treats, 2008-2012 (in millions of dollars)
    • Figure 3-2: Share of U.S. Retail Sales of Small Animal (Dog, Cat, Other) Pet Supplements and Nutraceutical Treats: Supplements vs. Treats, 2008 vs. 2012 (percent)
    • Figure 3-3: Share of U.S. Retail Sales of Small Animal Pet Supplements and Nutraceutical Treats by Animal Type:Dog, Cat, Other, 2012 (percent)
  • Equine Supplements and Nutraceutical Treats
    • Table 3-3: U.S. Retail Sales of Equine Supplements and Nutraceutical Treats: Total, Supplements, Treats, 2008-2012 (in millions of dollars)
    • Figure 3-4: Share of U.S. Retail Sales of Equine Supplements and Nutraceutical Treats: Supplements vs. Treats, 2008 vs. 2012 (percent)
  • Mass-Market Sales and Composition
    • Table 3-4: SymphonyIRI-Tracked Sales of Dog and Cat Nutraceutical Treats and Supplements, 52 Weeks Ending November 4, 2012 vs. Year-Ago (in thousands of dollars)
    • Figure 3-5: Share of SymphonyIRI-Tracked Sales of Dog and Cat Nutraceutical Treats and Supplements, 52 Weeks Ending November 4, 2012 vs. Year-Ago (in thousands of dollars)
  • Natural/Organic Product Share of Sales
    • Figure 3-6: Natural/Organic Share of U.S. Retail Sales of Pet
  • Supplements and Nutraceutical Treats, 2008, 2010, 2012(percent)
  • Pet Supplement Sales Up 7% in Natural Supermarket Channel
    • Table 3-5: Retail Dollar Sales of Pet Products in the Natural Supermarket Channel by Category and Segment, 2011 vs.2012 (in millions of dollars)
  • Share of Pet Supplement and Nutraceutical Treat Sales by Function
    • Figure 3-7: Share of U.S. Retail Sales of Dog Supplements and Nutraceutical Treats by Type: 2012 (percent)
    • Figure 3-8: Share of U.S. Retail Sales of Cat Supplements and Nutraceutical Treats by Type: 2012 (percent)
    • Figure 3-9: Share of U.S. Retail Sales of Horse Supplements and Nutraceutical Treats by Type, 2012 (percent)
  • Horse Supplement Usage by Form and Region
    • Table 3-6: Form of Horse Supplements Usually Used, 2006, 2008, 2010 (percent)
  • Sales by Distribution Channel
    • Figure 3-10: Share of U.S. Retail Sales of Small Animal Supplements and Nutraceutical Treats by Distribution Channel, 2010 vs. 2012 (percent)
    • Figure 3-11: Share of U.S. Retail Sales of Equine Supplements and Nutraceutical Treats by Distribution Channel, 2012 (percent)
  • Pet Supplements Less Than 5% of Pet Specialty Store Sales
  • Regardless of Animal Category
    • Figure 3-12: Supplement Share of Pet Specialty Store Sales by Animal Category: 2011 (percent)
    • Table 3-7: Percentage of Pet Specialty Store Sales Volume
  • Derived from Pet Supplements by Animal Type, 2011
  • Market Outlook
  • Positive Trends in Human Supplements Bode Well for Pet Supplements
  • Pets as Family Trend Bolsters Pet Health/Wellness Spending
    • Table 3-8: Pet Owner Attitudes and Behavior Characterizing Human/Animal Bond, 2012 (percent)
    • Table 3-9: Level of Veterinary Expenditures by Human-Animal Bond and Animal Type, 2011 (mean dollar per household)
    • Figure 3-13: Level of Agreement with Statement: “I buy pet supplements and/or functional treats to make doubly sure that my pet gets all the special nutrition it needs,” 2012(percent)
  • A Natural Advantage
    • Figure 3-14: U.S. Retail Sales of Natural Pet Products, 2008, 2012, 2017 (in millions of dollars)
    • Figure 3-15: Level of Agreement with Statement: “If natural/organic pet products were more available where I shop, I would buy them more often,” 2012 (percent)
    • Figure 3-16: Level of Agreement with Statement: “I am veryconcerned about the safety of the pet products I buy,” 2012(percent)
    • Figure 3-17: Level of Agreement with Statement: “I prefer tobuy pet supplements and/or functional treats that are allnaturalor organic,” 2012 (percent)
  • Pet Med Alternatives
    • Table 3-10: Level of Agreement with Statement: “I avoid usingpet medications as much as possible”: Dog Owners vs. Cat Owners, 2011 (percent)
    • Table 3-11: Level of Agreement with Statement: “I prefer to try holistic/natural pet treatments including nutritional supplements before resorting to pet medications”: Dog Owners vs. Cat Owners, 2011 (percent)
  • Supplements Advancing Among Veterinarians, But They Still Want More Testing
  • Negative PR
  • Growing Focus on Therapeutic Pet Foods
    • Table 3-12: Level of Agreement with Statement: “I believe that pet supplements are more effective than ‘functional' pet food designed to treat specific health conditions,” 2012 (percent)
    • Table 3-13: Level of Agreement with Statement: “I believe “functional” pet food designed to treat specific health conditions is more effective than supplements in pill, tablet, liquid, or powder form,” 2012 (percent)
    • Table 3-14: Level of Agreement with Statement: “I do not use pet supplements because I believe my pet gets all the nutrients it needs from the pet food I buy,” 2012 (percent)
    • Illustration 3-1: Hill's Everypeteverytime.com Vet-Targeted Website
  • Nutraceutical Treats Expanding Market Boundaries
  • Lack of Product Understanding Hinders Market
    • Figure 3-18: Level of Agreement with Statement: “I believe that ordinary pet food provides all the nutrition that pets need,” 2012 (percent)
  • Equine Segment Suffers from Decline in Horse Population
    • Table 3-15: How Pet Owners View Their Pets by Type of Pet, 2011 (percent)
  • Regulatory Situation: Status Quo Seems to Working
  • Pet Market Macrotrends
  • Pet Ownership and Population Trends
    • Table 3-16: Household Penetration Rates for Dogs and Cats, 2007-2012 (U.S. households-percent and number in thousands)
  • The Aging Pet Population
    • Table 3-17: Age of Dogs and Cats, 2012 (percent of pet owners)
  • Pet Overweight and Obesity
    • Table 3-18: Percentage and Number of Overweight and Obese Dogs and Cats, 2011
    • Figure 3-19: “My pet would be considered overweight or obese,” 2012 (percent)
  • Pet Owners Still Budget Crunching Post Recession
    • Table 3-19: Level of Agreement with Statement: “I am spending less on pet products because of the economy,”2010-2012 (percent)
  • Looking Ahead
  • Annual Sales Gains Expected to Rise Gradually
    • Table 3-20: Projected U.S. Retail Sales of Pet Supplements and Nutraceutical Treats: Total, Small Animal (Dog, Cat, Other), Equine, 2012-2017 (in millions of dollars)
    • Table 3-21: Projected U.S. Retail Sales of Small Animal (Dog, Cat, Other) Pet Supplements and Nutraceutical Treats:
    • Total, Supplements, Treats, 2012-2017 (in millions of dollars)
    • Table 3-22: Projected U.S. Retail Sales of Equine
  • Supplements and Nutraceutical Treats: Total, Supplements, Treats, 2012-2017 (in millions of dollars)
    • Table 3-23: Share of U.S. Retail Sales of Pet Supplements and Nutraceutical Treats: Small Animal (Dog, Cat, Other) vs. Equine, 2012-2017 (percent)
  • Why the Sluggishness?
  • On a Positive Note
    • Illustration 3-2: GNC Vitamins & Supplement for Cats Center in PetSmart
    • Illustration 3-3: GNC Vitamins & Supplement for Cats Center in PetSmart (Closeup)
    • Figure 3-20: Level of Agreement with Statement: “I would prefer to buy pet supplements under the same human brand names I'm familiar with (such as One-a-Day),” 2012 (percent)
    • Illustration 3-4: Royal Canin's New X-Small Dog Pet Food Line
    • Illustration 3-5: Iams' New Senior Plus (Age 11+) Pet Foods
    • Figure 3-21: Pet Supplement Opportunity Gap: Percentage of
  • Dog or Cat Owners Who Use Human Supplements vs. Percentage of Dog or Cat Owners Who Buy Pet Supplements, 2012

Chapter 4: Competitive Trends

  • Most Supplement Companies Focused in Pet Health
  • Mergers & Acquisitions
    • Bayer Acquires Teva Animal Health
    • Perrigo Acquires Sergeant's
    • Kemin Acquires Genesis
    • Unicharm Takes Stake in Hartz (Sumitomo)
    • Nutri-Vet Acquired by Imperial Capital/Petra Pet
    • The Honest Kitchen Receives Capital Investments
    • Quaker Pet Group Acquires Watson's Senior Pet Supplies
  • Pet Specialty Channel Marketers
  • Mass-Market Activity in Pet Supplements: Leading Marketers and Brands
  • Mass-Market Activity in Nutraceutical Treats: Leading
  • Marketers and Brands
    • Table 4-1: SymphonyIRI-Tracked Sales of Pet Supplements, 52 Weeks Ending November 4, 2012 vs. Year-Ago (in thousands of dollars)
    • Table 4-2: SymphonyIRI-Tracked Sales of Nutraceutical Dog Treats, 52 Weeks Ending November 4, 2012 vs. Year-Ago (in thousands of dollars)
    • Table 4-3: SymphonyIRI-Tracked Sales of Nutraceutical Cat Treats, 52 Weeks Ending November 4, 2012 vs. Year-Ago (in thousands of dollars)
  • Veterinary Channel Marketers and Trends
  • Patented Formulations
  • Clinically Proven
    • Illustration 4-1: GLC Direct's New Actistatin Joint Supplement
  • Teva Bounces Back with New Parent and New Products
    • Illustration 4-2: Teva Animal Health Products Web Page
  • The French Contingent: Sogeval, Vétoquinol, Virbac
    • Illustration 4-3: Virbac's Pet-Tabs Home Page
  • Channel Cross-Over and Expansion
    • Illustration 4-4: Tomlyn Pet Supplements and Soft Chews
    • Illustration 4-5: Nutramax's New Line of Supplements for Walmart
    • Illustration 4-6: Nutri-Vet's Best Pet Health Supplements for the Mass Market
  • Iams and Merrick Back Out of Pure-Play Supplement Waters, Nestlé Purina Forges Ahead
    • Illustration 4-7: Nestlé Purina's FortiFlora Supplement Web Page
    • Illustration 4-8: Fruitables Canned Supplements for Dogs & Cats
    • Illustration 4-9: Nature's Variety Raw Daily Boost Powder Supplements
  • Novus Ramping Up in Companion Animal Supplements
    • Illustration 4-10: Promotional Flyer for Novus's Arenus Supplements
    • Illustration 4-11: Trade Ad for Novus's Previda Probiotic Ingredient (Petfood Industry, December 2012)
  • Private-Label Supplement Range Expanding
    • Illustration 4-12: Selected PetSmart/GNC Specialty Supplements
    • Illustration 4-13: GNC Vitamins & Supplement for Dogs Center in PetSmart
    • Illustration 4-14: Banner Ad for GNC Pets Line on PetSmart.com
    • Figure 4-1: Level of Agreement with Statement: “I buy pet supplements under the same human supplement brand names I'm familiar with (such as GNC),” 2012 (percent)
    • Illustration 4-15: Petco's Pet Supplement Web Page
    • Illustration 4-16: Petco's Healthy Select Store-Brand Pet Supplements
    • Illustration 4-17: Petco Store-Brand Pet Supplements
    • Illustration 4-18: “Supplement” Results from Butler Schein's Online Compendium
    • Table 4-4: Selected Marketers and Brands of Pet Supplements and Nutraceutical Treats, 2012

Chapter 5: Marketing and New Product Trends

  • Marketing Trends
    • Advertising and Promotion
      • Illustration 5-1: Trade Ad for GreenDog Naturals Pet Supplements (Pet Age, October 2011)
    • Clinically Proven
      • Illustration 5-2: Trade Ad for ProLabs' Flex Rx (Pet Business, April 2012)
    • Nutramax Relies on Celebrities, Including The Lord
      • Illustration 5-3: Nutramax Videos on YouTube
    • Nutri-Vet Deploys Award-Winning Animated Videos
      • Illustration 5-4: Nutri-Vet Animated Videos on YouTube
    • Vétoquinol Introduces Rewards Program for Veterinarians
    • Educating Retailers
      • Table 5-1: Repeat, Impulse, Sale/Promoted, and Comparison-Shopping-Based Purchasing Rates for Pet Supplements vs. Other Types of Nonfood Pet Products, 2012 (percent)
    • Merchandising
      • Illustration 5-5: Retail Displays of Tomlyn Supplements and Treats
    • On the Web
      • Illustration 5-6: GNC Pet Supplements at GNC.com
      • Illustration 5-7: Website Banner Link to Online Shopping Options
  • New Product Trends
  • Activity Continues, Though at Somewhat Slower Pace
  • Focus on Felines
    • Illustration 5-8: Trade Ad for NaturVet's Condition-Specific Soft Chews for Cats (Pet Business, January 2013)
    • Illustration 5-9: Mars/Nutro's Feline Greenies Smartbites Treats Soft Chews, Gels, Pastes, and Other Non-Traditional Forms
    • Illustration 5-10: NoviPet's Soft Chew Supplements for Dogs
    • Illustration 5-11: Trade Ad for Tomlyn's Gel Supplements for Cats
    • Illustration 5-12: Synergy Laboratories' Richard's Organics 100% Natural Nutrient Pastes
  • Pet Food Add-Ins
    • Illustration 5-13: Bergan's Prudence-Nature's Wellness Supplement Powders
    • Illustration 5-14: Trade Ad for The Missing Link Supplement Powders (Pet Age, December, 2012)
  • Liquid Supplements
    • Illustration 5-15: Animal Business Concepts' Cool Pet Hydration Formulas
  • Condition-Specific Supplements
    • Illustration 5-16: PetSmart/GNC Nutraceutical Dog Treats
    • Illustration 5-17: Oxbow Animal Health's Natural Science
  • Small Animal Supplements
  • Joint Support
    • Illustration 5-18: Steadfast Joint Health Supplement from Arenus (Novus)
    • Illustration 5-19: Trade Ad for Grizzly Pet Products' Joint Aid 4 Dogs (Pet Business, December 2012)
  • Skin & Coat Health
    • Illustration 5-20: Cardinal Lab's Full Life Omega Antioxidant Treats
    • Illustration 5-21: In Clover's Glow Skin & Coat Soft Chews for Dogs
    • Illustration 5-22: Vitakraft's Sunseed Mineral Treats
  • Calming/Behavior-Control Products
  • Digestive Health, Immune Support, and Probiotics
    • Illustration 5-23: Trade Ad for Herbsmith's Microflora Plus for Digestion for Dogs and Cats (Pet Business, February 2012)
    • Illustration 5-24: DogGestive Digestive Health Supplement for Dogs
    • Illustration 5-25: GeneFlora for Pets (and People) Probiotic Supplements
    • Illustration 5-26: Harrison's Bird Foods' Avian Enzyme Oral Care/Breath Products
    • Illustration 5-27: Vetri-Science's Perio-Support
  • Weight Loss/Maintenance
    • Illustration 5-28: Garmon Corp.'s Slim-N-Fit Weight Control Canine Supplement
  • Liver, Kidney, and Bladder Function
    • Illustration 5-29: Sogeval's S-Adenoysl-225 Snap Tablets
    • Illustration 5-30: Trade Ad for Herbsmith's Bladder Care Supplements (Pet Business, April 2012)
  • Senior-Specific
    • Illustration 5-31: Quaker Pet Group's Silver Tails Collection of Senior Pet Products
    • Illustration 5-32: AvidLife Pets' Nutritional and Lubricant Eye Drops
  • Multivitamins, Multitasking, and Multipet
    • Illustration 5-33: Harrisons' Pet Products' Sunshine Factor and Booster Supplements
  • Featured Ingredients Bee Pollen and Bee Propolis
    • Illustration 5-34: Trade Ad for Ferrera Farms Naturals Bee the Best Supplements (Pet Business, April 2012)
  • Elk Antler
    • Illustration 5-35: Trade Ad for Wapiti Laboratories' Elk Velvet Antler Supplements (Pet Product News International 2013 Annual Buying Guide)
  • Flax
  • Green Tea
    • Illustration 5-36: Consumer Ad for Reishi with Green Tea Immunity Boost Canine Supplement (Animal Wellness,June/July 2012)
  • Green-Lipped Mussel
    • Illustration 5-37: Greenies JointCare Treats with Green-Lipped Mussel
  • Kelp
  • Mushrooms
    • Illustration 5-38: Mushroom Matrix's Equine Matrix and Pet Matrix

Chapter 6: Consumer Trends

  • Overview of Supplemental Pet Nutrition Products
    • Table 6-1: Use of Supplemental Pet Nutrition Products by Type: Dog vs. Cat Owners, 2012 (percent)
  • Consumer Focus: Pet Supplements
    • Topline Usage Rates Among Dog and Cat Owners
      • Figure 6-1: Use of Pet Supplements: Dog vs. Cat Owners,2010 vs. 2012 (percent)
    • Topline Number of Product Purchasers
    • Over Two-Thirds Use OTC Products
      • Figure 6-2: Use of OTC Pet Supplements: Dog Owners vs. Cat Owners, 2012 (percent)
      • Figure 6-3: Use of Vet-Prescribed or Vet-Dispensed Pet Supplements: Dog vs. Cat Owners, 2012 (percent)
    • Over Half Buy at Pet Superstores
      • Table 6-2: Purchasing Patterns for Pet Supplements by Retail Channel, 2010 vs. 2012 (percent of U.S. dog or cat owners who use OTC pet supplements)
    • Petco and Hartz Tied as Top Brands by Usage Rates
      • Table 6-3: Purchasing Patterns for Pet Supplements by Brand, 2012 (percent of U.S. dog or cat owners who use pet supplements)
    • Consumer Traits of Pet Supplement Purchasers
      • Table 6-4a: Use of Pet Supplements by Consumer Trait: Dog Owners, 2012 (percent)
      • Table 6-4b: Use of Pet Supplements by Consumer Trait: Cat Owners, 2012 (percent)
    • Joint Health Divides Dog from Cat Segments
      • Table 6-5: Use of Pet Supplements and Nutraceutical Treats by Type: Dog vs. Cat Owners, 2012 (percent of U.S. dog or cat owners who use pet nutraceutical treats)
  • Consumer Focus: Nutraceutical Treats
    • Topline Usage Rates Among Dog and Cat Owners
      • Figure 6-4: Use of Pet Nutraceutical Treats: Dog vs. Cat Owners, 2012 (percent)
    • Topline Number of Product Purchasers
    • Purchasing Patterns: Pet Superstores vs. Walmart
      • Table 6-6: Purchasing Patterns for Nutraceutical Treats by Retail Channel, 2012 (percent of U.S. dog or cat owners who use OTC pet supplements)
    • Few Nutraceutical Treats Show up in Experian Simmons Data
    • Consumer Traits of Pet Nutraceutical Treat Purchasers
      • Table 6-7a: Use of Pet Nutraceutical Treats by Consumer Trait: Dog Owners, 2012 (percent)
      • Table 6-7b: Use of Pet Nutraceutical Treats by Consumer Trait: Cat Owners, 2012 (percent)
  • Historical Usage Rate Trends
    • Usage of Dog Products Recovers in 2011 and 2012
      • Figure 6-5: Purchasing Rates for Supplemental Pet Nutrition Products: Dog vs. Cat Owners, Summer 2012 (U.S. dog- or cat-owning households)
      • Table 6-8: Purchasing Rates for Supplemental Pet Nutrition
    • Products: Dog vs. Cat Owners, Spring 2005-Spring 2011 (U.S. dog- or cat-owning households)
    • Usage Rates for Cat Products Hit Bump in the Climb
      • Table 6-9: Household Income Level Snapshot: Dog vs. Cat Owners, 2012 (U.S. dog- or cat-owning households)
  • Product Purchaser Demographics
    • Multiple-Pet Factor Favors Dog Supplement/Nutraceutical Treat Sales
      • Table 6-10: Purchasing Rates for Supplemental Pet Nutrition Products by Number of Pets: Dog vs. Cat Owners, 2012 (percent and index for U.S. dog- or cat-owning households)
      • Table 6-11a: Dog and Cat Ownership Trends by Number of Pets, 2008-2012 (percent of U.S. households)
      • Table 6-11b: Dog and Cat Ownership Trends by Number of Pets, 2008-2012 (number of U.S. households in thousands)
  • Demographic Patterns Are Anomalous
    • Table 6-12: Demographics for Purchasing of Supplemental Pet
  • Nutrition Products: Dog Owners, 2012 (percent, number of households, and index)
    • Table 6-13: Demographics for Purchasing of Supplemental Pet Nutrition Products: Cat Owners, 2012 (percent, number of households, and index)
Show More
RELATED REPORTS
* Omega-3 PUFA Market by Type (DHA, EPA, ALA), Source[Marine (Fish, Algal, Krill, Others), Plant (Flaxseed, Chia Seed, Others)], Application (Dietary supplement, Functional F&B, Pharma, Infant Formula, Others) & Geography - Global Trend & Forecast to 2019
  • Published:
  • Sep 24, 2014
  • USD 4650
  • 170 Pages

* Pea Protein Market by Type [(Isolates, Concentrates, and Textured (Wet and Dry)], Application (Meat Extenders & Analogs, Snacks & Bakery Products, Nutritional Supplements, Beverages, and Others), & Geography - Global Trends & Forecasts to 2019
  • Published:
  • Sep 17, 2014
  • USD 4650
  • 153 Pages

* Weight Loss and Health Supplements - China - September 2014
  • Published:
  • Sep 01, 2014
  • USD 3990
  • 177 pages

* Nutritional Supplements in the U.S., 6th Edition
  • Published:
  • Jun 20, 2014
  • USD 3750
  • 166 Pages

* Global Animal Feed Additives/Supplements Market - By Type (Vitamins, Amino Acids, Acidifiers, Antibiotics, Anti-Oxidants and Enzymes), By Geography (North America, Europe, APAC and South America) - Forecasts To 2020
  • Published:
  • May 15, 2014
  • USD 1200
  • 134 Pages

* Lecithin & Phospholipids Market by Source (Soy, Sunflower, Egg, and Others), by Application (Food, Nutrition & Supplements, Cosmetics, Feed, Pharmaceuticals, and Others) - Global Trends & Forecasts to 2019
  • Published:
  • May 09, 2014
  • USD 4650
  • 223 Pages

* Global Compound Feed Market-By Ingredients, Supplements, Animal Type & Geography- Trends & Forecasts (2014-2020)
  • Published:
  • May 02, 2014
  • USD 4250
  • 182 Pages

* Dietary supplements market in Poland 2014. Development forecasts for 2014-2018.
  • Published:
  • Apr 30, 2014
  • USD 2660
  • 186 Pages

* The Probiotics Market: Ingredients, Supplements, Foods
  • Published:
  • Apr 24, 2014
  • USD 6650
  • 272 Pages

* Probiotics Market by Products (Functional Foods, Dietary Supplements, Specialty Nutrients, Animal Feed), Applications (Regular, Therapeutic, Preventive Health Care) & Ingredients (Lactobacilli, Bifidobacteria, Yeast) - Global Trends & Forecasts to 2019
  • Published:
  • Mar 11, 2014
  • USD 4650
  • 224 Pages

Browse more Nutraceutical Market Research Reports

Pricing