Continuing behaviors adopted during the recession, American consumers are eating in more, which is beneficial to the fresh protein businesses of meat, poultry and seafood alike. However, consumers are also choosing less expensive cuts of meat, stocking up on sales, and looking for deals. Moreover, in the current market landscape, where even drugstores are selling prepared foods, groceries are facing more dinnertime competition than ever before, including from supercenters and warehouse clubs emphasizing fresh center-plate options. During this “new normal” economy, consumers' value focus has also given a boost to private-label center-plate proteins, which are growing in importance as supermarkets use store brands to help differentiate themselves and build shopper loyalty.
This report examines the proteins that U.S. consumers place “center of plate” for the dinner daypart, including meats (beef, pork, lamb, etc.), poultry (chicken and turkey), and seafood (fish and shellfish). It focuses on fresh (refrigerated) protein products cooked at home, which encompass raw products in general as well as value-added products for sale at meat and seafood counters (e.g., pre-marinated meats, pre-skewered kabobs, etc.). The report examines the forces driving consumer choices, including economic factors, the healthfulness of various products, personal tastes and preferences, culinary trends, convenience, cooking skills, and environmental factors. Consumer shopping habits are also be examined, as are trends among those involved in this industry, including suppliers of the center-plate protein products and the retailers in which consumers buy them.
The report covers the market from all angles, including marketer/brand share by center-plate fresh protein type, marketing and new product trends, retail and merchandising trends, and consumer trends, with focus discussions on topics including private label, natural, and alternative retail formats. A special feature of this all-new report is custom data from Packaged Facts' own consumer survey, which is based on a national online poll conducted in October 2010.