A soft sales environment in the pet food market does not seem to be deterring investors. In fact, while sales growth has lost steam, many smell opportunity. In 2013-2014, Mars Petcare bought most of Procter & Gamble's pet operations, Central Garden & Pet received an unsolicited offer for its pet business, and several Made in the USA treat brands have been acquired on the heels of concerns about China-made products. Despite increased competition in natural pet products, investors are eagerly awaiting an IPO from Blue Buffalo. And the latest news of weak sales at PetSmart has led activist investors to pressure PetSmart to review its strategic options.
Companies considering their strategic options in the pet industry won't want to miss our newest edition of Pet Food in the U.S. We've reformulated our market sizing to better represent all of the ways pet food is sold. We've added a host of new data from Packaged Facts proprietary Pet Owner Surveys. We've included IRI MULO (multi-outlet) sales data with expanded coverage, as well as specialty channel data. And we've analyzed the trends that are shaping the market - whether new products, M&A, retail, demographic/psychographic, or consumer shopping and purchasing.
Drawing on decades of experience in analyzing the pet food industry and well as Packaged Facts' broad cross-category expertise, Pet Food in the U.S., 11th Edition pinpoints strategic directions for current and prospective marketers, with a forward-looking focus on market drivers and high-growth segments. The report devotes separate chapters to Dog Food, Cat Food, and Other Pet Food (birds, small animal, fish, and reptiles), while also providing a comprehensive Market Overview covering cross-market trends and opportunities. Among these: recent and expected mergers and acquisitions; private-label pet food; advertising and promotional initiatives; the widening impact of natural products on the industry; specialty diet products; and much more.
The report provides market size estimates for the overall retail universe and projections through 2018, and also tabulates mass-market sales to the marketer/brand share level. It also charts market size and marketer share figures for the natural and specialty/gourmet supermarket channels, using SPINSscan sales tracking data. Consumer profiling is based on exclusive data from Packaged Facts' own quarterly pet owners surveys and customized cross tabulations of Simmons consumer survey data from Experian Marketing Services.