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Market Research Report
The U.S. Market for Sports Nutritional Products: Sports Drinks and Energy Bars Fueling the Couch Potato, 5th Edition
| Published by |
Packaged Facts |
| Published |
April, 2004 |
Product code |
18422 |
| Content info |
218 Pages |
| Price |
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This publication has been discontinued on July 19, 2011.
Sports nutritionals have gained wide acceptance as an essential component of
any committed athletic lifestyle, but increasing numbers of consumers who aren'
t necessarily health club devotees are also turning to sports nutritionals,
often in lieu of traditional beverages and snacks. Marketers across the board
have responded by downplaying their long-standing hard-core sports image and
highlighting the broader nutritional, energy-boosting, and wellness benefits of
their products. Packaged Facts has been tracking this market for many years, and
this fully updated and expanded 5th edition of The U.S. Market for Sports
Nutritional Products looks not just at the current scene, but also offers
projections and pinpoints opportunities in this rapidly transforming market. Pegging
2003 retail sales at over $3 billion, the report analyzes overall and
mass-market (IRI) sales trends for three main product categories: supplements
(including tablets, capsules, and powders, as well as liquids and other newer
forms); beverages (including isotonic recovery drinks, sports-related energy
drinks, and other nutrient-enhanced soft drinks, juices, and waters); and sports
and energy bars and gels. Marketing and new product trends are covered for each
category, and diverse competitors are profiled including industry giants like
PepsiCo, Inc. (Gatorade) and Nestlé S.A. (PowerBar), specialized market
leaders like Twinlab Corp. and EAS, Inc., and innovative upstarts like Red Bull
GmbH. The report also explores consumer usage rates, brand preferences, and
demographics, based on Simmons Market Research Bureau data for fall 2003.
Report Methodology
The information in The U.S. Market for Sports Nutritional Products is based
on both primary and secondary research. Primary research involved on-site
examination of the retail milieu, interviews with marketing, public relations
and industry analysts within the sports nutritionals market and consultants to
the industry. Secondary research entailed data-gathering from relevant trade,
business, and government sources, including company literature. Packaged Facts
has derived mass merchandiser sales figures from Information Resources, Inc. (IRI)
InfoScan sales-tracking data. Figures provided on national consumer advertising
expenditures are based primarily on data (copyright 2002/2003) compiled by CMR/TNS
Media Intelligence U.S., the leading provider of strategic advertising and
marketing communications intelligence. The analysis of consumer demographics
derives from Simmons Market Research Bureau survey data for fall 2003. New
product information is gathered via literature research, personal interviews and
data compiled by ProductScan, a service of Marketing Intelligence Service Ltd.
What You' ll Get in this Report
The U.S. Market for Sports Nutritional Products makes important predictions
and recommendations regarding the future of this market, and pinpoints ways
current and prospective marketers can capitalize on current trends and spearhead
new ones. No other market research report provides both the comprehensive
analysis and extensive data that The U.S. Market for Sports Nutritional Products
offers. The report addresses the following segments:
- The Market (including market size and composition, and projected market
growth)
- The Marketers (including discussions of specific marketer brand and market
shares)
- Competitive Profiles (of the mainstream marketers, specialists and
up-and-coming niche players, and analyses of the products they market)
- Distribution Strategies
- The Consumer (who' s buying what, and where)
- The Products
- Trends and Opportunities
Plus, you' ll benefit from extensive data, presented in easy-to-read and
practical charts, tables and graphs. Scroll down to see a more detailed
outline of the contents of this report.
How You Will Benefit from this Report
If your company is already competing in the sports nutritionals market, or is
considering making the leap, you will find this report invaluable, as it
provides a comprehensive package of information and insight not offered in any
other single source. You will gain a thorough understanding of the current
market for sports nutrition products, as well as projected sales and trends
through 2008. Contributing to that understanding will be a complete analysis of
sales data from IRI and other published and trade sources, a detailed discussion
of the consumer for sports nutritionals based on Simmons data. This report
will help:
- Marketing Managers identify market opportunities and develop targeted
promotion plans for sports nutritional products.
- Research and development professionals stay on top of competitor
initiatives and explore demand for sports nutritional products.
- Advertising agencies working with clients in the sports nutritional
industry understand the product buyer to develop messages and images that
compel consumers to purchase these products.
- Business development executives understand the dynamics of the market and
identify possible partnerships.
- Information and research center librarians provide market researchers,
brand and product managers and other colleagues with the vital information
they need to do their jobs more effectively.
CHAPTER 1: EXECUTIVE SUMMARY
CHAPTER 2: THE MARKET
- Introduction
- Market Definition
- Three Main Product Categories
- Supplements
- Beverages
- Bars and Gels
- Product Classification by Function
- History of the Industry
- Overview of Sports Nutritional Ingredients
- Government and Industry Regulations
- Consumer Health Information for Better Nutrition Initiative
- Good Manufacturing Practices for Dietary Supplements
- Upper Safe Limits for Vitamins in EU
- Burdens of Bioterrorism Act
- Ephedra Poses gUnreasonable Riskh
- The Governmentfs Next Targets
- Market Size and Growth
- Methodology
- 2003 Sales Over $3 Billion
- Table: U.S. Retail Sales of Sports Nutritionals, 1999-2003 (dollars)
- Table: IRI-Tracked Sales of Core Sports Nutritional Products,
1999-2003 (dollars)
- Supplement Growth Steady, Poised for Rebound
- Table: IRI-Tracked Sales of Sports Nutritional Supplements, 1999-2003
(dollars)
- Drinks Show Explosive Growth
- Table: IRI-Tracked Sales of Sports Nutritional Beverages, 1999-2003
(dollars)
- Bars and Gels Also Climbing Fast
- Table: IRI-Tracked Sales of Sports Nutritional Bars and Gels,
1999-2003 (dollars)
- Beverages Dominate Market
- Figure: Share of Total U.S. Retail Sales of Sports Nutritional
Products by Category, 2003 (percent)
- Table: Share of U.S. Sports Nutritional Sales by Retail Outlet Type,
1999 vs. 2003 (percent)
- Product Mix Varies by Retail Outlet
- Table: Share of U.S. Sports Nutritional Category Sales by Retail
Outlet Type, 2003 (percent)
- Factors to Market Growth
- Broader gWellnessh Approach Draws New Customers
- Overcoming the gMusclemanh Image
- Consumers Skeptical of Extreme Health/Energy Claims
- Convenience and Energy Appeals Lure Shoppers
- Products for Every Occasion
- Premium Waters, Other Functionals Growing Drinks Segment
- Low-Carb Diets Lead Shoppers to High-Protein Products
- Aging Population Staying Active Longer
- Younger Consumers Eager to Experiment With Products
- Women Seeking Specialized Products
- Projected Market Growth
- Sales to Approach $6 Billion in 2008
- Table: Projected U.S. Retail Sales of Sports Nutritionals, 2003-2008
(dollars)
- Strongest Growth in Non-Supplement Categories
- Table: Projected U.S. Retail Sales of Sports Nutritional Products by
Category, 2003-2008 (dollars): 3 Product Categories
CHAPTER 3: THE MARKETERS
- Marketers and Brand Shares
- Leading Marketers of Sports Nutritionals
- Table: The U.S. Market for Sports Nutritionals: Selected Marketers by
Brand Line and Product
- Marketer Rankings by Sales Gains
- Table: Top Marketers in Core Sports Nutritional Categories by Dollar
Gains in IRI-Tracked Sales
- Leading Supplement Marketers
- Table: Top Marketers of Sports Nutritional Supplements by IRI-Tracked
Shares, 1999-2003
- Top Beverage Marketers
- Table: Top Marketers of Sports Nutritional Beverages by IRI-Tracked
Shares, 1999-2003
- Leaders in Bars and Gels
- Table: Top Marketers of Sports Nutritional Bars and Gels by IRI-Tracked
Shares, 1999-2003
- Leading Brands in Health and Natural Product Stores
- Competitive Overview
- A Shifting Landscape
- New Companies Enter the Industry
- Mergers and Acquisitions
- Cross-Category Movement Among Leading Brands/Line Extensions Critical
to Brand Longevity
- Big Beverage Marketers Wield Leverage
- But Small Companies Benefit from Gen-Y gAnti-Brand Mentalityh
- Competitors Concede Sports Drinks to Gatorade
- Competitive Focus: Energy Products
- Competitive Focus: Strength and Bodybuilding Products
- Competitive Focus: Recovery/Nutrition Products
- Competitive Focus: Sports Bars
- Competitive Focus: Wellness Products
CHAPTER 4: COMPETITIVE PROFILES
CHAPTER 5: MARKETING AND RETAIL TRENDS
CHAPTER 6: THE CONSUMER
- Introduction
- Methodology: Fall 2003 Simmons Market Research Data Is Primary Data
Source
- Sports and Fitness Participation
- Regular Exercisers Younger, Single, Educated
- Table: Demographic Indicators for Regular Exercisers, 2003
- Northeasterners, College-Educated, Singles, and Time-Rich Are Frequent
Exercisers
- Table: Demographic Indicators for Frequent Exercisers, 2003
- Relative Popularity of Sports/Fitness Activities, by Type
- Table: U.S. Adult Participation in Selected Sports and Fitness
Activities, 2000 vs. 2003
- NSGA Data for Active Sports by Type
- Table: Participation in Selected Fitness and Sports Activities Among
U.S. Population Age 7 or Older, 2000, 2001, 2003
- Most Popular Sports Are Recreational
- Table: Most Popular Sports and Fitness Activities Among U.S.
Population Age 6 or Older, 2001 vs. 2003
- Consumer Usage of Nutritional Supplements
- Top Users of Sports Supplements
- Table: Demographic Characteristics Favoring Use of Sports Supplements,
2003
- Top Brands of Sports Supplements
- Table: Percent of Consumers Who Use Sports Supplements by Brand, 2003
- Top Users of Sports Beverages
- Table: Demographic Characteristics Favoring Use of Sports Beverages,
2003
- Top Brands of Sports Beverages
- Table: Percent of Consumers Who Use Sports Beverages by Brand, 2003
- Top Users of Sports Bars and Gels
- Table: Demographic Characteristics Favoring Use of Sports Bars and
Gels, 2003
- PowerBar Is Most Popular Sports Bar
- Table: Percent of Consumers Who Use Sports Beverages by Brand, 2003
CHAPTER 7: LOOKING AHEAD
APPENDIX: ADDRESSES OF SELECTED MARKETERS
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