The Market Trends: U.S. Market for Pet Care Services

This publication has been discontinued on July 19, 2011.

Introduction

Although veterinary services still account for most consumer spending on pet care services in the United States, regional and national"one-stop"  pet care centers are beginning to emerge as an important force in this market, as are nationally branded pet care services and a whole new range of pet travel options. This new Market Trends report from Packaged Facts examines the U.S. market for pet care services of all kinds—including Veterinary, Grooming/Boarding, Obedience/Training, Homecare (pet sitting and walking), Travel, and Funerary/Cremation—whose future seems to be assured by the growing range of costlier healthcare options for pets and the ever-important"pets-as-family"  trend. Currently valued at approximately $12 billion and chalking up annual gains in the 10% range, the pet services market is expected to increasingly mirror trends well underway in pet food and supplies, such as steady consolidation driven in large part by the two pet specialty megachains, PETsMART and PETCO, and with such"outsiders"  as Wal-Mart potentially also eyeing this market.

Targeting U.S. consumers'  pet care service needs from other angles are expanding national veterinary chains such as VCA Antech, Banfield - The Animal Hospital, and Healthy Pet; along with major branded pet product marketers including Iams (Procter & Gamble), which are positioning for increased involvement in areas ranging from medical services to travel. In addition to pinpointing opportunities for larger marketers, Market Trends: The U.S. Market for Pet Care Services explores what local and regional service providers are doing to protect their base of loyal customers, and how many smaller players are finding success in innovative service areas ranging from natural grooming and luxury spa & fitness to Internet-based travel services.

Introducing Market Trends

Market Trends is the latest product line from Packaged Facts. These timely, compact reports offer insight and analysis into new product trends, demographic shifts, and consumer behaviors that affect the food, beverage and consumer goods and services industries.

Report Methodology

The information in Market Trends: The U.S. Market for Pet Care Services is based on both primary and secondary research. Primary research involved interviews with marketing, public relations and industry analysts within and consultants to the pet services industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for fall 2003.

What You' ll Get in this Report

Market Trends: The U.S. Market for Pet Care Services offers unique perspective on this burgeoning market. No other market research report provides the analysis and trends coverage that Pet Care Services offers. Plus, you' ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

Scroll down to see a more detailed outline of the contents of this report.

How You Will Benefit from this Report

If your company wants to get a head' s up on the trends that will be driving pet care services, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the factors that influence the development of this market.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for new products and ingredients.
• Research and development professionals stay on top of competitor initiatives and explore demand for pet care services.
• Advertising agencies working with clients in the pet care and services industries to help understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Chapter 1: Executive Summary

Chapter 2: The Market

• Introduction
  • Market Definition: Four Core Service Categories
    • Veterinary
    • Grooming
    • Boarding
    • Obedience/Training
    • Other Services (Funerary/Cremation, Homecare (sitting, walking, etc.), Travel/Transportation)
    • Equine and Breeding Services Are Excluded
  • Figure: U.S. Pet Services Market Size, 1999-2003 (in millions of dollars)
• Market Size and Composition
  • Total Pet Services Market at $11.5 Billion in 2003
  • Table: U.S. Pet Services Market Size, 1999-2003 (in millions of dollars)
  • Veterinary Services Account for Lion�fs Share of Market
  • Figure: Share of U.S. Pet Services Market by Service Type, 2003 (percent)
• Market Drivers
  • Overview
  • Table: Average U.S. Household Expenditures on Pet Products and Services, 1994 vs. 2002 (in dollars)
  • Sharp Increases in Spending on Veterinary Services Pet Insurance Market Growth Supports Higher Spending on Veterinary Services
  • Humanization of Pets a Key Trend
  • Table: Pets as Family Members, 2003 (percent)
  • The Growing Pet Population
  • Table: U.S. Population of Cats and Dogs, 1981-2003 (in millions)
  • Table: Number of Cat and Dog Owners by U.S. Households and Share of Population, 1981-2003 (in millions)
  • The Aging Pet Population
  • Figure: Share of U.S. Dog Population by Age of Pet, 1996 vs. 2001 (percent)
  • Figure: Share of U.S. Cat Population by Age of Pet, 2001 (percent)
  • Table: Total Number of Visits to the Veterinarian by U.S. Pet-Owning Households, 1996 vs. 2001 (in millions)
  • Pet Owners Online
  • Table: Use/Influence of Internet: Cat and Dog Owners vs. All U.S. Adults, 2003 (percent)
  • Branding Pet Care
  • Figure: Projected U.S. Pet Services Market Size, 2003-2008 (in millions of dollars)
• Market Projections
  • Market to Top $15 Billion by 2008
  • Table: Projected U.S. Pet Services Market Size, 2003-2008 (in millions of dollars)

Chapter 3: Competitive Trends

• Overview
  • Still a Mostly Regional/Local Business
  • PETsMART and PETCO Shake Things Up
    • Focus on PETsMART
    • Focus on PETCO
  • One-Stop Service Centers a Major Focus
  • Further Consolidation on the Horizon
• Veterinary Services
  • Overview
  • Service Trends
    • Increasing Specialization
    • More Sophisticated Procedures (Critical and Senior Care)
    • Advances in Animal Medicine
    • Market Regulations
  • Competitor Profile: VCA Antech, Inc.
  • Competitor Profile: Medical Management International, Inc. (Banfield, The Pet Hospital)
  • Competitor Profile: Healthy Pet
• Grooming & Boarding Services
  • Overview: Increasing Overlap
  • Service Trends
    • A Wider Array of Services, Inclusive of Boarding
    • Natural Grooming
    • Spa Appea
    • Scaling Up—and Up
  • Case Histories
• Obedience/Training Services
  • Overview
  • Service Trends
  • Case Histories
• Travel & Transportation Services
  • Overview: A Wide Range of Services
  • Pet-Friendly Hotels
  • PETsMART�fs PetsHotels Concept
  • Pet Transportation Services
  • Service Trends
    • Putting on the Dog
  • Case Histories
• Other Pet Services
  • Homecare (sitting, walking, etc.)
  • Funerary/Cremation
  • Case Histories

Chapter 4: Consumer Trends

• Introduction
• The Pet Services Consumer
  • The Quintessential Purchaser
  • Table: Demographic Characteristics Favoring Purchasing of Pet Services, 2004 (U.S. adults)
  • Females Calling the Pet Care Shots
  • Users of Veterinary Services
  • Top Veterinary Services and Products
  • Average Number of Visits to Vet and Mean Spending by Animal Type
• Consumer Focus: Pet Owners
  • Household Ownership Rates at 33% for Dogs, 25% for Cats
  • AVMA Places Pet Ownership Rates Higher
  • Figure: Share of U.S. Households That Own at Least One Pet (percent)
  • Pet-Owning Singles and Couples on the Ups
  • Table: Percentage of U.S. Households that Own Pets by Life Stage, 1991, 1996, 2001
  • Singles
  • The Aging U.S. Population
  • Table: Projected U.S. Population by Age Bracket, 2000-2010 (in thousands)
  • Table: U.S. Population Age 55 and Over, 2000-2010 (in thousands)
  • Health Attitudes and Concerns of U.S. Pet Owners
  • Table: Health Beliefs and Concerns: Cat and Dog Owners vs. All U.S. Adults (percent)
  • Table: Humans and Pet Well-Being, 2002 (percent)
  • Table: Household Penetration Rates for Selected Pet-Owning Classifications, 2000 vs. 2003 (U.S. adults)
  • Table: Household Populations for Selected Pet-Owning Classifications, 2000 vs. 2003 (U.S. adults)
  • Different Strokes for Cats and Dogs
  • Table: Cat and Dog Ownership Indices: By Adult Age Bracket, 2003 (U.S. households)
  • Table: Cat and Dog Ownership Indices: By Adult Age Bracket, 2003 (U.S. households)
  • Table: Cat and Dog Ownership Indices: By Household Size, 2003 (U.S. households)
  • Cat Index of 112 for Midwest
  • Table: Cat and Dog Ownership Indices: By Region, 2003 (U.S. households)
  • Minorities Underrepresented Among Pet Owners
  • Table: Cat and Dog Ownership Indices: By Race/Ethnicity, 2003 (U.S. households)
  • A High-Income Skew
  • Table: Cat and Dog Ownership Indices: By Household Income Bracket, 2003 (U.S. households)
  • Table: Cat and Dog Ownership Indices: By Household Income Bracket, 2003 (U.S. households)

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