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Pet Product Retailing in the U.S.: Channel Competition and Consumer Shopping Trends, 2nd Edition

In recent years, three trends have served as the major forces impacting the situation at pet retail: the expansion of the two big-box pet specialty chains, PetSmart and Petco; the growth of mass merchandisers and supercenters, especially Walmart supercenters; and the rise of the Internet. With the end of the Great Recession and its New Normal aftermath of economic sluggishness, pet product retailers have experienced pressures on many fronts. Consumer are educating themselves about the pet products they buy, with label readers seeking out what they perceive to be the safest products and most nutritious foods. At the same time, consumers are demanding value in the products they buy, with the budget-conscious charting out grocery shopping trips beforehand and switching channels and brands to make ends meet or simply save a few dollars.

In the pet retail arena, pet specialty continues to battle it out with mass market retailers, with pet superstores succeeding in growing their customer base over the past five years, but supermarkets and mass merchandisers still in the lead in terms of market penetration. “Premiumization” is still in full force, but after the first major wave of upscaling in the first decade of the 2000s, many pet owners have already traded up and, with the onset of economic instability, scaled back some as well. Packaged Facts' pet owner surveys reveal that between 2010 and 2014, the percentage of consumers who agreed that they were spending less on pet products because of the economy grew from 27% to a high of 35% in 2013, dropping back to 30% in 2014. More alarming for pet product marketers, the percentage of pet owners who disagreed to spending less plummeted from 55% in 2010 to 38% in 2014. Despite consumer hesitance, the pet market's above-average prospects have continued to attract new players, expanding the range of retailers vying for a slice of the pie.

Pet Product Retailing in the U.S.: Channel Competition and Consumer Shopping Trends, 2nd Edition provides retailers and marketers with valuable insight into pet product retail channel trends and consumer shopping patterns across all of the major pet product shopping venues in the U.S., including supermarkets, discount stores, wholesale clubs, drugstores, convenience stores, pet superstores, other pet chains and independents, Internet, veterinarians, natural supermarkets, dollar stores, agricultural/feed-seed/farm stores, home improvement/garden centers, and closeout stores.

Scope and Methodology

Relying heavily on Packaged Facts' proprietary quarterly consumer surveys, the report provides an in-depth analysis of consumer shopping behavior and attitudes across channels, and puts in context industry-wide developments that impact where pet owners shop. The report also presents trended national consumer survey results from Experian Marketing Services' Simmons surveys. Coverage includes breakouts of pet product sales by retail channel; trended rates of channel usage and loyalty; cross-channel trends including impact of recession and ongoing economic sluggishness; role of channel exclusivity or expansion among major marketers and brands; private-label impact; and the role of premium products in the New Normal economy.

Key channels and chains covered include:

  • Core mass channels including supermarkets, discount stores/mass merchandisers, wholesale clubs, drugstores, and convenience stores
  • Natural supermarkets including Whole Foods and Trader Joe's
  • Pet specialty independents and chains including PetSmart and Petco
  • Veterinarians
  • Internet
  • Dollar Stores
  • Other alternative channels

For each major channel, the report provides trended household purchasing and channel-loyalty rates, as well as demographic and psychographic shopper profiles. Extensive on-site research is documented in text and illustrated with photographs of in-store departments, brand selection, and promotions.

Table of Contents

Chapter 1: Executive Summary

  • Introduction
  • Scope of Report
  • Data Sources and Methodology
  • Competition Remains Fierce in Pet Retail Market
  • Pet Owners Cautious
  • Shopping Around
  • Private-Label Opportunities
  • Channel Usage
  • Pet Product Purchasing Rates by Channel
  • Walmart Tops Recent Shopper List
  • Pet Owners Skew High for Internet-Related Practices
  • Channel Loyalty
  • Two-Thirds of Pet Product Shoppers Are Channel-Loyal
  • Figure 1-1: Channel Choice of Pet Product Purchasers Who Buy Pet Products Through One Main Channel, 2014 (percent)
  • Channel Loyalty Is Down Overall
  • Reasons for Shopping Vary by Channel
  • Mass-Market Channels
  • Mass Channels Largest Percentage of Dog or Cat Owners as Pet Product Shoppers
  • Supermarkets
  • Discount Stores, Mass Merchandisers and Supercenters
  • Wholesale Clubs
  • Drugstores/Convenience Stores
  • Pet Specialty Channels
  • A Growing Shopper Base
  • Purchasing Rates by Product Type
  • PetSmart and Petco Continue to Advance in Pet Products and Services
  • Other Pet Specialty Chains
  • Independent Pet Store Trends: An Uphill Battle
  • Internet Channel

Chapter 1: Executive Summary [Cont.]

  • “Digital Future” Is Here
  • Online Sales of Pet Products Picking Up Speed
  • Online Purchasing Rates
  • Figure 1-2: Level of Agreement with Statement: “I am buying pet products online more than I used to,” 2012-2014 (percent)
  • Amazon: The Future of Pet Retail?
  • Other Channels
  • Veterinary Channel
  • Natural Supermarket Channel
  • Food Safety Still a Factor for Pet Owners
  • Dollar Store Channel
  • Alternative Channel Options

Chapter 2: Introduction

  • Scope of Report
  • Competition Remains Fierce in Pet Retail Market
  • Table 2-1: U.S. Retail Channel Sales of Pet Products by Category: Food vs. Nonfood, 2013-2014 (in billions of dollars and percent change)
  • Table 2-2: Share of U.S. Retail Channel Sales of Pet Products Market by Channel Classification, 2014 (percent)
  • Figure 2-1: Share of U.S. Retail Channel Sales of Pet Products Market by Channel Classification, 2014 (percent)
  • Pet Owners Cautious
  • Figure 2-2: Overview of Change in Financial Situation of Pet Owners Compared with 12 Months Ago, Summer 2014 (percent)
  • Table 2-3: Level of Agreement with Statement: “I am spending less on pet products because of the economy,” 2010-2014 (percent)
  • Figure 2-3: Level of Agreement with the Statement: “I am spending more on pet food and treats these days,” Dog Owners vs. Cat Owners, 2014 (percent)
  • Figure 2-4: Level of Agreement with the Statement: “I am spending more on nonfood pet supplies these days,” Dog Owners vs. Cat Owners, 2014
  • Figure 2-5: Level of Agreement with the Statement: “I am spending more on professional pet care services these days,” Dog Owners vs. Cat Owners, 2014 (percent)
  • Table 2-4: Level of Agreement with Statement: “Many pet products are becoming too expensive,” 2011-2014 (percent)
  • Figure 2-6 Level of Agreement with Statement: “I look out for lower prices, special offers, and sales on pet products,” 2014 (percent)
  • Shopping Around
  • Figure 2-7: Level of Agreement with Statement: “I shop for pet products at a variety of stores,” 2011 vs. 2014 (percent)

Chapter 2: Introduction [Cont.]

  • Table 2-5: Retail Channel Purchasing Patterns for Pet Products: By Change in Financial Situation of Pet Owners Compared with 12 Months Ago, Summer 2014 (percent)
  • Table 2-6: Retail Channel Purchasing Indexes for Pet Products: By Change in Financial Situation of Pet Owners Compared with 12 Months Ago, Summer 2014 (index)
  • Coupon Use on the Decline
  • Financial Situation, Income Impact Coupon Usage
  • Figure 2-8: Percent Who Use Pet Food Coupons: Dog Owners vs. Cat Owners, 2011- 2014 (percent)
  • Table 2-7: Usage Rates for Pet Food Coupons: By Change in Financial Situation of Dog or Cat Owners Compared with 12 Months Ago, Summer 2014
  • Table 2-8: Usage Rates for Pet Food Coupons: By Household Income Bracket of Pet Owners, Summer 2014 (percent)
  • Table 2-9: Demographics for Pet Owners Who Use Pet Food Coupons, 2014 (number, percent, and index)
  • Figure 2-9: Usage of Pet Food Coupons by Retail Classification: Pet Owners, Summer 2014 (percent)
  • Table 2-10: Pet Food Purchasing by Price Level, 2014 (percent)
  • Private-Label Opportunities
  • Figure 2-10: Level of Agreement with Statement: “Store-brand pet products are often as good quality as national brand-name products,” 2014 (percent)
  • Table 2-11: IRI-Tracked Sales of Pet Products by Food and Nonfood Category and Segment: Total vs. Private Label, 2013 vs. 2014 (in millions of dollars)
  • Table 2-12: Private-Label Share of IRI-Tracked Sales of Pet Products: By Food and Nonfood Category and Segment, 2013 vs. 2014 (percent)
  • Despite Interest, Consumers Hesitate to Embrace Private Label
  • Figure 2-11: Level of Agreement with Statement: “I am buying more store brand pet products these days,” Dog Owners vs. Cat Owners (percent)
  • Table 2-13: Purchasing Patterns for Selected Types of Store-Brand Dog and Cat Food: By Retail Channel Shopped, 2011 vs. 2014 (percent)
  • Ongoing Interest in Premium, Natural, Health Products
  • Figure 2-12: Level of Agreement with Statement: “I consider natural and organic pet foods to be safer than regular pet foods,” 2014, Pet Owners Overall vs. Natural Pet Product Purchasers (percent)
  • Table 2-14: Level of Agreement with Statement: “If natural/organic pet products were more available where I shop, I would buy them more often,” 2012 vs. 2014 (percent of pet product purchasers)
  • Table 2-15: Level of Agreement with Statement: “If natural/organic pet products were more affordable where I shop, I would buy them more often,” 2012 vs. 2014 (percent)
  • Figure 2-13: Percentage of Consumers Who Especially Look for Organic/Natural Foods Generally vs. Use Any Organic Foods: Households Overall, Dog Owners, and Cat Owners, 2012 vs. 2014
  • Figure 2-14: Wellness/Ingredient-Related Pet Purchasing Attitudes, Any Agreement, 2014 (percent of pet owners)
  • The Organic Pet Food Purchaser
  • Table 2-16: Overview of the Organic Pet Food Purchaser, 2014 (percent, number and index of dog- or cat-owning households)
  • Human/Pet Bond Impacts Pet Spending
  • Figure 2-15: Pet Owner Attitudes and Behavior Characterizing Human/Animal Bond, 2014 (percent)
  • Pet Product Shopper Category and Brand Preferences
  • 2Table 2-17: Purchasing Indexes for Selected Pet Products and Brands by Leading Retail Channel Shopped by Pet Owners, 2014 (overall percent and index by channel)
  • Table 2-18: Purchasing Overview for Selected Pet Accessories by Leading Retail Channel Shopped by Pet Owners, 2014 (percent)
  • Table 2-19: Purchasing Overview for Selected Pet Accessories by Leading Retail Channel Shopped by Pet Owners, 2014 (index)
  • Table 2-20: Purchasing Indexes for Selected Dog Products and Brands by Leading Retail Channel Shopped by Dog Owners, 2014 (overall percent and index by channel)
  • Table 2-21: Purchasing Indexes for Selected Cat Products and Brands by Leading Retail Channel Shopped by Cat Owners, 2014 (overall percent and index by channel)

Chapter 3: Channel Usage

  • Data Sources and Methodology
  • Pet Product Purchasing Rates by Channel
  • Table 3-1: Household Purchasing Overview for Pet Products by Retail Classification: U.S. Households Overall vs. Pet Owners, 2014 (number and percent)
  • Table 3-2a: Purchasing Rates for Pet Products by Selected Retail Channels and Pet Superstore Chains: 2010-2014 (percent of pet owners)
  • Table 3-2b: Purchasing Base for Pet Products by Selected Retail Channels or Pet Superstore Chains: 2010-2014 (U.S. pet owners in thousands)
  • Walmart Tops Recent Shopper List
  • Table 3-3: Channel Choices for Pet Product Shopping in Last 3 Months: Pet Food, Pet Medications, Other Pet Supplies, 2014 (percent)
  • Table 3-4: Amount Spent on Pet Products in Last 30 Days, 2014 (percent)
  • Income Relationship to Channel Selection
  • Table 3-5: Median Household Income and Average Household Income by Retail Purchasing Classification for Pet Products: Pet Owners, 2014 (in thousands of dollars)
  • Table 3-6: Median Household Income and Average Household Income of Pet Owners by Retail Purchasing Patterns for Pet Products, 2014 (in thousands of dollars)
  • Rise in Median Household Income
  • Table 3-7: Median Household Income by Selected Retail Channels for Pet Product Purchasing: Pet Owners, 2010-2014 (in thousands of dollars)
  • Channel Choice by Income Level
  • Table 3-8: Retail Channel Purchasing Patterns for Pet Products: By Household Income Bracket of Pet Owners, 2014 (percent)
  • Table 3-9: Retail Channel Purchasing Indexes for Pet Products: By Household Income Bracket of Dog or Cat Owners, 2014
  • Age Relationship to Channel Selection
  • Table 3-10: Median Age by Retail Purchasing Classification for Pet Products: Pet Owners, 2014
  • Shopper Psychographics: Other Pet Store Shoppers Stand Out
  • Pet Owners Skew High for Internet-Related Practices
  • Other Pet Store Shoppers Concerned About Environment
  • Table 3-11: Selected Shopping- and Buying-Related Psychographics, Any Agree: Pet Owners Overall vs. Dog Owners and Cat Owners, 2014 (overall percent and index by pet ownership)
  • Table 3-12: Selected Shopping- and Buying-Related Psychographics by Retail Channel Shopped for Pet Products, 2014 (overall percent and index by retail channel)
  • Table 3-13: Selected Technology-Related Psychographics: Pet Owners Overall vs. Dog Owners and Cat Owners, 2014 (overall percent and index by pet ownership)
  • Table 3-14: Selected Internet-Related Indexes by Retail Channel Shopped for Pet Products, 2014 (overall percent and index by retail channel)
  • Table 3-15: Selected Environmental-Related Indexes by Retail Channel Shopped for Pet Products, 2014 (overall percent and index by retail channel)
  • Table 3-16: Selected Environmental-Related Psychographics by Retail Channel Shopped for Pet Products, 2014 (overall percent and index by retail channel)

Chapter 4: Channel Loyalty

  • Two-Thirds of Pet Product Shoppers Are Channel-Loyal
  • Figure 4-1: Pet Product Purchasers Who Buy Pet Products Through One Main Channel, 2014 (percent)
  • Figure 4-2: Channel Choice of Pet Product Purchasers Who Buy Pet Products Through One Main Channel, 2014 (percent)
  • Table 4-1: Channel-Loyal Purchasing of Pet Products by Retail Classification, Summer 2014 (number and percentages)
  • Table 4-2: Share of Total Channel-Loyal Purchasers of Pet Products by Leading Retail Channels or Pet Superstore Chains, 2010 - 2014 (percent)
  • Table 4-3: Percentage of Pet Product Shoppers Purchasing 100% of Pet Products Through Retail Channels Over Previous 12 Months, 2014 (percent)
  • Channel Loyalty Is Down Overall
  • Table 4-4: Overview of Channel Loyalty in Pet Product Purchasing: Total vs. Key Channel (Pet Store, Supermarket, or Discount Store), 2010 - 2014 (percent and number)
  • Figure 4-3: Key Channel (Pet Store, Supermarket, or Discount Store) Share of Total Channel-Loyal Pet Product Purchasers, 2010 - 2014 (percent)
  • Supermarkets, Other Pet Stores Decline Most in Channel Loyalty
  • Table 4-5a: Share of Customer Base Who Are Channel-Loyal by Leading Retail Channels or Pet Superstore Chains, 2010 - 2014 (percent)
  • Table 4-5b: Channel-Loyal Customer Base for Pet Products by Leading Retail Channel or Pet Superstore Chain, 2010 - 2014 (number in thousands)
  • Pet Owners Doing More Shopping Around
  • Figure 4-4: Percent of Pet Product Customer Base Who Also Shop in Other Channels: By Major Retail Channel, 2010 vs. 2014 (percent)
  • Reasons for Shopping Vary by Channel
  • Figure 4-5: Primary Reasons for Shopping in Select Channels, Based on Main Choice of Channel, 2014 (percent)
  • Routes to Channel Loyalty
  • Figure 4-6: Level of Agreement with Statement: “I choose where I buy pet foods in part for the quality of the store brand products,” 2014 (percent)
  • Figure 4-7: Level of Agreement with Statement: “I choose where I buy pet supplies (excluding food) in part for the quality of the store brand products,” 2014 (percent)
  • Figure 4-8: Level of Agreement with Statement: “The participation by pet product brands in pet welfare and rescue causes and events plays a significant role in which brands I buy,” 2014 (percent)
  • Figure 4-9: Level of Agreement with Statement: “The participation by pet product retailers in pet welfare and rescue causes plays a role in where I buy pet products,” 2014 (percent)
  • Figure 4-10: Percentage of Pet Owners Who Have Contributed Time or Money to Pet Welfare or Rescue Causes, 2014 (percent)

Chapter 5: Mass-Market Focus

  • Mass Channels Draw Largest Percentage of Dog or Cat Owners as Pet Product Shoppers
  • Table 5-1: Purchasing Rates for Pet Products in Core Mass-Market Outlets: 2010 - 2014 (percent of pet owners)
  • Supermarkets
  • Figure 5-1: Channel-Loyal Purchasing of Pet Products by Selected Retail Classification, 2014 (percent)
  • Figure 5-2: Pet Product Types Purchased in Supermarkets in Last 3 Months, 2014: Pet Food, Pet Medications, Other Pet Supplies (percent)
  • Figure 5-3: Percentage of Pet Food Spending in Supermarkets in Last 12 Months, 2014 (percent)
  • Holding Their Ground
  • Illustration 5-1: Promotions/Sales and Product Mix at Rouses Supermarket
  • Figure 5-4: Share of Total Channel-Loyal Purchasers: Supermarkets vs. Pet Superstore, 2010 vs. 2014 (percent)
  • Wegmans Goes Head to Head with Pet Specialty
  • Illustration 5-2: Simply from Nature Comparison Chart
  • Discount Stores, Mass Merchandisers and Supercenters
  • Figure 5-5: Share of Total Channel-Loyal Purchasers: Discount Stores vs. Pet Superstores, 2010 vs. 2014 (percent)
  • Figure 5-6: Pet Product Types Purchased in Walmart vs. Other Mass Merchandisers/Supercenters in Last 3 Months, 2014: Pet Food, Pet Medications, Other Pet Supplies (percent)
  • Figure 5-7: Percentage of Pet Product Spending in Walmart in Last 12 Months by Category, 2014 (percent)
  • Figure 5-8: Percentage of Pet Product Spending in Supercenters Other Than Walmart in Last 12 Months by Category, 2014 (percent)
  • Walmart Loves Pets
  • Illustration 5-3: Live Fish Sales at Walmart
  • Illustration 5-4: Pure Balance on Walmart.com
  • Illustration 5-5: Ol' Roy Availability at Walmart
  • Target Also Building Its Pet Department
  • Illustration 5-6: Boots & Barkley Items at Target
  • Illustration 5-7: Target Ad Starring Brittney and Lizzie the Cats
  • Walmart and Target Consider Smaller Store Formats
  • Target and Walmart Jump into Pet Prescriptions Market
  • Wholesale Clubs
  • Figure 5-9: Pet Product Types Purchased in Wholesale Clubs in Last 3 Months, 2014: Pet Food, Pet Medications, Other Pet Supplies (percent)
  • Figure 5-10: Percentage of Pet Food Spending in Wholesale Clubs in Last 12 Months, 2014 (percent)
  • Illustration 5-8: Endcap of Pet Aisle at Sam's Club
  • Illustration 5-9: Sam's Club Exclusive Meow Mix Variety
  • Drugstores/Convenience Stores
  • Figure 5-11: Pet Product Types Purchased in Drugstores and Convenience Stores in Last 3 Months, 2014: Pet Food, Pet Medications, Other Pet Supplies
  • A Trip to Walgreens
  • Illustration 5-10: Walgreens PetShoppe Premium Treats
  • Illustration 5-11: Walgreens Pet Food Sales
  • Mass-Market Shopper Demographics
  • Table 5-2: Demographics for Pet Product Purchasers by Retail Channel: Supermarkets, Summer 2014 (number, percent, and index)
  • Table 5-3: Demographics for Channel-Loyal Pet Product Shoppers: Supermarkets, Summer 2014 (number, percent, and index)
  • Table 5-4: Demographics for Pet Product Purchasers by Retail Channel: Discount Stores, Summer 2014 (number, percent, and index)
  • Table 5-5: Demographics for Channel-Loyal Pet Product Shoppers: Discount Stores, Summer 2014 (number, percent, and index)
  • Table 5-6: Demographics for Pet Product Purchasers by Retail Channel: Wholesale Clubs, Summer 2014 (number, percent, and index)
  • Table 5-7: Demographics for Pet Product Purchasers by Retail Channel: Drugstores/Convenience Stores, Summer 2014 (number, percent, and index)

Chapter 6: Pet Specialty Focus

  • A Growing Shopper Base
  • Table 6-1: Purchasing Rates for Pet Products in the Pet Specialty Channel: Overall, Pet Superstore, PetSmart, Petco, Other, 2010 vs. 2014 (percent of dog or cat owners)
  • Figure 6-1: Level of Pet Owner Agreement with Statement: “I usually shop for pet products in pet superstores or pet stores because of the customer service they provide,” 2014 (percent)
  • Purchasing Rates by Product Type and Amount Spent
  • Figure 6-2: Pet Product Types Purchased in Pet Specialty Channel in Last 3 Months by Category, 2014: Pet Food, Pet Medications, Other Pet Supplies (percent)
  • Figure 6-3: Percentage of Pet Product Spending at PetSmart in Last 12 Months by Category, 2014 (percent)
  • Figure 6-4: Percentage of Pet Product Spending at Petco in Last 12 Months by Category, 2014 (percent)
  • Figure 6-5: Percentage of Pet Food Spending in Last 12 Months, Other Pet Store Chain vs. Independent Pet Stores, 2014 (percent)
  • Brand Preferences
  • PetSmart and Petco Continue to Advance in Pet Products and Services
  • Table 6-2: PetSmart and Petco Sales and Number of Stores: 2001-2013 (cumulative, in units and millions of dollars)
  • Natural Products a Retail Strategy in Pet Specialty
  • Figure 6-6: Level of Agreement with Statement: “Natural pet products sold in pet stores and superstores are superior to those sold in general stores such as supermarkets or supercenters,” 2014 (percent)
  • Pet Specialty Chains Emphasize Non-Medical Services
  • Petco and PetSmart Pull China-Made Treats
  • Franchises and Small Businesses Spur Growth and Innovation
  • Focus on PetSmart
  • Table 6-3: PetSmart Sales and Number of Stores: 2001-2013 (in millions of dollars)
  • PetSmart Goes Private
  • PetSmart Acquires Pet360
  • Exclusive Products Key to Success
  • Illustration 6-1: PetSmart's National Geographic Sweepstakes
  • PetSmart Tests Small-Store Concept
  • Focus on Petco
  • Table 6-4: Petco Annual Sales and Number of Stores: 2001-2013 (in millions of dollars)
  • Petco Increases Pet Health Reach with Drs. Foster & Smith Purchase
  • Petco Unleashed
  • Other Pet Specialty Chains
  • Illustration 6-2: Pet Supplies Plus' Closed and Available Markets
  • Independent Pet Store Trends: An Uphill Battle
  • Pet Specialty Channel Shopper Demographics
  • Table 6-5: Demographics for Pet Product Purchasers by Retail Channel: Pet Superstores, Summer 2014 (number, percent, and index)
  • Table 6-6: Demographics for Channel-Loyal Pet Product Purchasers: Pet Superstores, Summer 2014 (number, percent, and index)
  • Table 6-7: Demographics for Pet Product Purchasers by Retail Channel: PetSmart, Summer 2014 (number, percent, and index)
  • Table 6-8: Demographics for Channel-Loyal Pet Product Purchasers: PetSmart, Summer 2014 (number, percent, and index)
  • Table 6-9: Demographics for Pet Product Purchasers by Retail Channel: Petco, Summer 2014 (number, percent, and index)
  • Table 6-10: Demographics for Channel-Loyal Pet Product Purchasers: Petco, Summer 2014 (number, percent, and index)
  • Table 6-11: Demographics for Pet Product Purchasers by Retail Channel: Pet Stores Other Than PetSmart or Petco, Summer 2014 (number, percent, and index)
  • Table 6-12: Demographics for Channel-Loyal Pet Product Purchasers: Pet Stores Other Than PetSmart or Petco, Summer 2014 (number, percent, and index)

Chapter 7: Internet Focus

  • “Digital Future” Is Here
  • Online Sales of Pet Products Picking Up Speed
  • Figure 7-1: Level of Agreement with the Statement: “I use the Internet to find information about pet care services,” 2014 (percent)
  • Figure 7-2: Level of Agreement with the Statement: “I use the Internet to find information about which pet foods to buy,” 2014 (percent)
  • Online Purchasing Rates
  • Figure 7-3: Online Purchasing Rates for Pet Products: Percent and Number of Pet Owners, 2010 - 2014 (in thousands)
  • Figure 7-4: Level of Agreement with Statement: “I am buying pet products online more than I used to,” 2012-2014 (percent)
  • Convenience, Low Prices Attract Pet Owners
  • Figure 7-5: Level of Agreement with the Statement: “I Like the Idea of Home Delivery for Pet Food,” 2014 (percent)
  • Figure 7-6: Primary Reasons for Purchasing Pet Products Online, 2014
  • Figure 7-7: Primary Reasons for Not Purchasing Pet Products Online, 2014 (percent)
  • When, What, Where
  • Figure 7-8: Time Frame for Most Recent Online Purchase of Pet Products, 2013 vs. 2014 (percent)
  • Figure 7-9: Pet Product Types Purchased Online in Last 3 Months, 2011 vs. 2014: Pet Food, Pet Medications, Other Pet Supplies (percent)
  • Figure 7-10: Percentage of Pet Product Spending Online in Last 12 Months: Pet Food and Pet Medications, 2014 (percent)
  • Table 7-1: Top Websites for Purchasing Pet Products Online, 2014 (percent)
  • Pet Food Delivery Skews to Urban Areas
  • Figure 7-11: Pet Food Delivery Based on Location, 2015 (percent)
  • Online Shopper Demographics
  • Table 7-2: Demographics for Pet Product Purchasers by Retail Channel: Online, Summer 2014 (number, percent, and index)
  • PetMed Express Under Pressure
  • Table 7-3: PetMed Express Sales, 2010-2014 (in millions of dollars)
  • Table 7-4: Share of PetMed Express Sales by Category: 2010, 2012, 2014 (percent)
  • Amazon: The Future of Pet Retail?
  • Illustration 7-1: Amazon Prime Pantry
  • Table 7-5: Response to the Question: “How long has it been since your changed pet food brands?”, 2015 (percent)
  • Figure 7-12: Pet Owners and Amazon.com Usage
  • AmazonFresh
  • Amazon Opens First Brick-and-Mortar Store
  • Illustration 7-2: Amazon's Brick-and-Mortar Location at Purdue University
  • PetFlow Banks on Convenience
  • Illustration 7-3: PetFlow.com Home Page
  • Pet Specialty Strategizes with Online Sales
  • Mass Merchandisers, Supermarkets Turn To Online Sales
  • Going Mobile

Chapter 8: Veterinary Channel Focus

  • Opportunities and Challenges
  • Table 8-1: Common Reasons Why Pet Owners Don't Use Professional
  • Veterinary Care (percent who completely agree or somewhat agree)
  • Table 8-2: Percentage of Dog and Cat Owners Who Have Visited Vet in
  • Past Year: Routine Checkup vs. Sick/Emergency Care, 2011 vs. 2014
  • Veterinary Channel Purchasing Rates
  • Table 8-3: Veterinary Channel Pet Product Purchasing Pattern by Household Income Bracket, 2014 (percent and index)
  • Purchasing Rates by Product Type and Amount Spent
  • Figure 8-1: Pet Product Types Purchased in Veterinary Channel in Last 3 Months, 2011 vs. 2014: Pet Food, Pet Medications, Other Supplies (percent)
  • Figure 8-2: Percentage of Pet Product Spending in Veterinary Channel in Last 12 Months, 2014: Pet Food and Pet Medications (percent)
  • Veterinary Channel Shopper Demographics
  • Table 8-4: Demographics for Pet Product Purchasers by Retail Channel: Veterinarians, Summer 2014 (number, percent, and index)

Chapter 9: Natural Supermarket Focus

  • Sales Trends by Category
  • Table 9-1: Retail Dollar Sales of Pet Products in the Natural SupermarketChannel by Category and Segment, 2013 vs. 2014 (in millions of dollars)
  • Table 9-2: Share of Retail Dollar Sales of Pet Products in the Natural Supermarket Channel by Category and Segment, 2013 vs. 2014 (percent)
  • Specialty/Gourmet Supermarket Sales Down Nearly $2 Million
  • Table 9-3: Retail Dollar Sales of Pet Products in the Specialty/Gourmet
  • Supermarket Channel by Category and Segment, 2013 vs. 2014 (in millions of dollars)
  • Table 9-4: Share of Retail Dollar Sales of Pet Products in the Specialty/Gourmet Supermarket Channel by Category and Segment, 2013 vs. 2014 (percent)
  • Food Safety Still a Factor for Pet Owners
  • Figure 9-1: Level of Agreement with Statement: “I consider natural and organic pet foods to be safer than regular pet foods,” 2014, Pet Owners Overall vs. Natural Pet Product Purchasers (percent)
  • Figure 9-2: Level Of Agreement With Statement: “I am concerned about the safety of the dog food, dog treat, and dog chew products (or cat food and treat products) that I buy,” 2012 vs. 2014 (percent)
  • Figure 9-3: Level Of Agreement With Statement: “Fear of pet food contamination/ product safety is a key consideration in the dog foods/cat foods I buy,” 2014 (percent of cat and dog product purchasers)
  • Whole Foods and Trader Joe's Shopper Base Plateaus
  • Table 9-5: Pet Owner Shopping Patterns: Trader Joe's vs. Whole Foods,] 2010 - 2014 (percent, number, and index for U.S. pet-owning households)
  • Table 9-6: Pet Owners Shopping at Trader Joe's or Whole Foods, 2010-2014 (percent and number of U.S. pet-owning households)
  • Whole Foods Introduces Two New Pet Food Lines
  • Illustration 9-1: Whole Foods' Whole Paws Pet Food
  • Illustration 9-2: Whole Foods' Tender & True Organic Pet Food
  • Shopper Demographics: Whole Foods and Trader Joe's
  • Table 9-7: Demographics for Pet Owners Who Shop at Whole Foods or Trader Joe's, 2014 (number, percent, and index)
  • Natural Supermarket Pet Department Dynamics
  • Illustration 9-3: Whole Foods Dog Food/Treat Selection
  • Natural/Organic Products = Quality
  • Figure 9-4: Level of Agreement with Statement: “Natural/organic brand pet products are often better than standard national brand products,” 2011 vs. 2014 (percent)
  • Table 9-8: Whole Foods Financial Highlights, 2009-2013

Chapter 10: Dollar Store Focus

  • Industry Overview
  • Dollar Tree/Family Dollar Acquisition
  • Potential Impact on Walmart
  • Potential Impact on Dollar General
  • The Big (Four) Dollar Store Chains
  • Dollar General
  • Family Dollar
  • Dollar Tree
  • 99¢ Only Stores
  • Table 10-1: Top Four Dollar Store Chains: Sales, No. of Stores, Store Size, Target Market
  • Pet Department Trends
  • Figure 10-1: Pet Product Types Purchased in Dollar Store Channel in Last 3 Months, 2014: Pet Food, Pet Medications, Other Pet Supplies (percent)
  • Figure 10-2: Percentage of Pet Food Spending in Dollar Stores in Last 12 Months, 2014 (percent)
  • Illustration 10-1: Family Pet Page from Family Dollar Website
  • A Trip to Dollar Tree
  • Illustration 10-2: Dollar Tree Toy and Treat Selection
  • Illustration 10-3: Dollar Tree Food and Treat Selection

Chapter 11: Other Channels

  • Many Alternative Channel Options
  • Agricultural Stores
  • Figure 11-1: Pet Product Types Purchased in Agricultural/Feed-Seed/Farm
  • Stores in Last 3 Months, 2014: Pet Food, Pet Medications, Other Pet Supplies
  • Tractor Supply Co. Growing its Pet Department...
  • Illustration 11-1: Tractor Supply Weekly Circular
  • ...TSC Also Testing New Pet-Focused Concept Stores
  • A Visit to Tractor Supply Co.
  • Illustration 11-2: 4health Aisle at Tractor Supply Co.
  • Illustration 11-3: Dog Training Products at Tractor Supply Co.
  • Illustration 11-4: Supplements and Health Care Selection at Tractor Supply
  • Home Improvement Channel
  • Illustration 11-5: Lowe's Website Pet Project How-To List
  • Closeout Stores: T.J. Maxx and Marshall's
  • T.J. Maxx
  • Illustration 11-6: T. J. Maxx Toy Selection
  • Marshall's
  • Illustration 11-7: Marshall's Pet Aisle Endcap
  • Illustration 11-8: Marshall's Pet Treat Selection
  • Luxury Retailers
  • Food Co-ops
  • Farms and Farm Markets
  • Gourmet Food Shops and Country Markets
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Pricing
  • Int'l: +1-860-674-8796
  • TollFree(US): +1-866-353-3335
  • Europe: +32-2-535-7543
  • Asia: +65-6223-2436
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