Marketers have increasingly recognized that if you are going to compete in the pet industry, you need to be passionately focused on the pet industry. That's why we've seen several players go all-in in the last year: Del Monte Foods sold off its non-pet business to emerge as Big Heart Pet Brands, while Eli Lilly increased its commitment to animal health. And several players, including P&G and Novartis, are getting out because they couldn't give the pet market the attention it deserved.
With this latest edition of our industry-leading U.S. Pet Market Outlook, Packaged Facts is all-in as well. We've reformulated our market sizing to better capture all of the ways pet products are sold. We've added a host of new data from Packaged Facts' proprietary Pet Owners Survey. And we've analyzed in depth the key trends that are shaping the market - whether M&A, new product, retail, demographic/psychographic, or consumer behavior. If you're in the pet industry, this is the one report you don't want to be without.
Combining Packaged Facts' extensive monitoring of the pet market with a proprietary Pet Owner Survey hot off the presses, U.S. Pet Market Outlook 2014-2015 is the go-to source for a complete understanding of the U.S. pet industry. In its 6th edition, the report charts future directions for marketing and retailing along with consumer purchasing patterns across veterinary services, pet food, nonfood pet supplies, and non-medical pet services (such as grooming, boarding, training).
The report sizes each category in the market and forecasts its growth; examines new product activity; surveys retail channel trends including cross-channel shopping vs. shopper loyalty; and analyzes shifts in the needs of today's pet parents. The report tabulates pet product sales channel by channel, using data from sources including IRI, whose Market Advantage service tracks sales in supermarkets, drugstores, mass merchandisers including Walmart, and select club stores, dollar stores and military commissaries; GfK, which tracks pet specialty stores, veterinary clinics and farm/feed stores; and SPINS, Inc., whose SPINSscan service tracks sales in the natural supermarket channel and in the specialty gourmet supermarket channel. Supplementing Packaged Facts' exclusive Pet Owner Survey is an extensive analysis of Simmons' Fall 2013 National Consumer Study, which is based on approximately 25,000 adult respondents surveyed from October 2012 through November 2013, as well as previous Simmons surveys for historical trending. The report is therefore rich with numerical tables and charts, photographs of new products and advertising, and screen shots and other images across key channels.