• Japanese
  • Korean
  • Chinese
Cover Image

U.S. Pet Market Outlook, 2013-2014

Abstract

While the country has not yet completely emerged from its economic funk, the pet industry continues to chug along. Pet product shoppers were not immune to the Recession's effects, but the most recent Packaged Facts' proprietary Pet Owners Survey shows that they are becoming less price sensitive than in years past. And this trend is borne out in the sales data. Sales in mass channels such as grocery stores have been relatively flat, but pet owners have continued to migrate to pet specialty channels, which focus more on the high-end market. Another trend continuing to gain steam has been the pet industry's emphasis on natural products, as seen in M&A activity (e.g., Merrick acquiring Castor & Pollux and Del Monte acquiring Natural Balance) and the embrace by industry heavy hitters from Purina to Hill's Science Diet to Walmart.

Pet health has proven to be a particularly attractive category. As the pet population has aged, the interest by big players such as Bayer and Perrigo has increased. One deal that received considerable investor attention was Pfizer's spinoff of its animal health division, which it renamed Zoetis.

The industry has embarked on a number of initiatives to spur growth in pet ownership and some of those are beginning to pay dividends. These include programs such as the Human Animal Bond Research Initiative and the Pets in the Classroom initiative, which is introducing pet ownership to youth to encourage future ownership. Indeed, pet ownership among Gen Y jumped to its highest level in years in 2012.

The humanization of pets continues as a strong trend, with manufacturers and retailers introducing everything from human-style food to pet temporary tattoos. And the media is feeding the frenzy, giving pets their own TV channel and focusing on the outlandish things pet parents will do for them.

Combining Packaged Facts' extensive monitoring of the pet market with a proprietary Pet Owner Survey hot off the presses-U.S. Pet Market Outlook 2013-2014 is the go-to source for a complete understanding of U.S. pet industry. In its 5th edition, the report evaluates current trends and future directions for marketing and retailing , along with consumer patterns across the full spectrum of the market, including veterinary services, pet food, nonfood pet supplies, and non-medical pet services (grooming, boarding, training, etc.). Building on the market tracking, forecasting, and position-taking of previous editions, the report forecasts market size and growth for each category; examines new product activity; surveys retail channel trends including cross-channel shopping vs. shopper loyalty; and analyzes trends and shifts in the needs of today's pet parents. The report tabulates pet product sales channel by channel, using data from sources including SymphonyIRI Group, whose InfoScan Review data tracks sales in supermarkets, drugstores, and mass merchandisers other than Walmart; and SPINS, Inc., whose SPINSscan service tracks sales in the natural supermarket channel and in the specialty gourmet supermarket channel. Supplementing Packaged Facts' exclusive Pet Owner Survey is an extensive analysis of Simmons' Fall 2012 National Consumer Study, which is based on 25,564 adult respondents surveyed from October 2011 through November 2012, as well as previous-year Simmons surveys. The report contains dozens of numerical tables and charts, as well as numerous photographs of new products and in-store promotional and merchandising initiatives across key channels.

Table of Contents

Chapter 1: Executive Summary

  • Introduction
  • Scope and Methodology
  • Report Methodology
  • Market Trends
  • Pet Industry Chugs Along
  • Table 1-1: U.S. Pet Market Retail Sales by Category: 2012-2014 (in billions of dollars and percent change over previous year)
  • Market Share by Category and Animal Type
  • Pet Owners Still Spending Less
  • Table 1-2: Level of Agreement with Statement: "I am spending less on pet products because of the economy," 2010-2013 (percent)
  • Pet Ownership and Population Trends
  • The Aging Pet Population
  • Overweight and Obese Pets Keep Costs Up
  • Higher-Income Household Market Boost Moderates
  • Industry Trends
  • Market Structure
  • M&A and Investment Activity: Pet Health and Natural Products Star
  • Humanization
  • Globalization
  • Retail Trends
  • Pet Shoppers Say Let's Make a Deal
  • Figure 1-1: Level of Agreement with Statement: "I look out for lower prices, special offers, and sales on pet products,"March 2012 vs. March 2013 (percent)
  • Industry Mainstay: The Premium Shopper
  • Channel Loyalty Establishes New Baseline
  • Table 1-3: Channel Loyalty in Pet Product Purchasing: All Channels, 2008-2012 (percent and number)
  • Pet Ownership Trends
  • Pet Ownership at 51% of U.S. Households
  • Table 1-4: Household Penetration Rates for Selected Pet-Owning Classifications, 2008-2012 (percent of and number of U.S. households in millions)
  • Dog and Cat Ownership Rates by Age
  • Trends in Multiple Pet Ownership
  • Baby Boomers Adding New Dimensions to Market
  • Gen Y Ownership Takes Off

Chapter 2: Highlights

Chapter 2: Market Trends

  • Market Performance
  • Pet Industry Chugs Along
  • Table 2-1: U.S. Pet Market Retail Sales by Category: 2012-2014 (in billions of dollars and percent change over previous year)
  • Table 2-2: Projected Total U.S. Retail Sales of Pet Products and Services, 2012-2017 (in millions of dollars)
  • Table 2-3: U.S. Pet Market Compound Annual Growth Rates by Category: 2007-2012 vs. 2012-2017 (percent)
  • Market Share by Category and Animal Type
  • Table 2-4: Percentage Share of U.S. Pet Market Retail Sales by Category: 2007, 2012, 2017
  • Table 2-5: Share of U.S. Pet Market Sales by Category and Animal Type: Dog, Cat, Other, 2012 (percent)
  • Share of Pet Product Sales by Channel
  • Figure 2-1: Share of U.S. Retail Sales of Pet Products Market by Channel Classification, 2011 (percent, 3 classifications)
  • Mass-Market Sales Caught in the Middle
  • Table 2-6: IRI-Tracked Sales of Pet Products: Total and by Food and Nonfood Category and Segment, 2013 vs. 2012(in millions of dollars, units and pounds)
  • Natural Supermarket Sales Up Across All Pet Categories
  • Table 2-7: Retail Dollar Sales of Pet Products in the Natural Supermarket Channel by Category and Segment, 2012 vs. 2013 (in millions of dollars)
  • Table 2-8: Share of Retail Dollar Sales of Pet Products in the Natural Supermarket Channel by Category and Segment, 2012 vs. 2013 (percent)
  • Specialty/Gourmet Supermarket Continues Upward Path
  • Table 2-9: Retail Dollar Sales of Pet Products in the Specialty/Gourmet Supermarket Channel by Category and Segment, 2012 vs. 2013 (in millions of dollars)
  • Table 2-10: Share of Retail Dollar Sales of Pet Products in the Specialty/Gourmet Supermarket Channel by Category and Segment, 2012 vs. 2013 (percent)
  • Market Drivers
  • Consumers Appear Cautiously Optimistic
  • Table 2-11: Selected U.S. Economic Measures: 2008-2013 (percent and number in millions)
  • Table 2-12: Pet Owners: Overview by Change in Financial Situation Compared With 12 Months Ago, 2009-2012 (U.S. pet-owning households)
  • Table 2-13: Pet Owners: Overview by Expectations for Personal Financial Situation Over the Next 12 Months, 2009-2012 (U.S. pet-owning households)
  • Pet Owners Still Spending Less
  • Table 2-14: Level of Agreement with Statement: "I am spending less on pet products because of the economy," 2010-2013 (percent)
  • Price Sensitivity May Be Letting Up Some
  • Table 2-15: Level of Agreement with Statement: "Many pet products are becoming too expensive," 2011 vs. 2012 vs. 2013
  • Most Pet Owners Are Not Big Spenders
  • Table 2-16: Amount Spent on Pet Products in Last 30 Days, March 2013 (percent)
  • Table 2-17: Pet Product Purchasing by Price Level: Food vs. Nonfood, 2013 (percent)
  • Pet Ownership and Population Trends
  • Table 2-18: APPA's Total Number of Dogs and Cats in the United States: By Type, 2000-2012
  • Table 2-19: Changes in the U.S. Population and Pet-Owning Population, 1996-2012 (number and percent)Table 2-20:
  • Table 2-20: Household Penetration Rates for Selected Dog- or Cat-Owning Classifications: 2007-2012 (percent of U.S. households)
  • Trends in Pet Acquisitions: Shelters Gain Favor
  • Table 2-21: Level of Agreement with Statement: "People should adopt pets from shelters and not purchase them from shops/breeders," 2013 (percent)
  • PetSmart Charities Spurs Pet Adoption
  • Pethealth Inc. (TSX:PTZ) Releases Second Annual PetPoint Report
  • The Shift to Smaller Dogs
  • Table 2-22: Size of Dogs, 2012-2013 (percent of pet owners)
  • Figure 2-2: Most Common Breeds Cared for by Banfield Hospitals: 2000 vs. 2010 (percent)
  • Figure 2-3: Most Common Breeds Cared for by Banfield Hospitals: 2012 (percent)
  • The Aging P:et Population
  • Table 2-23: Age of Dogs and Cats, 2013 (percent of pet owners)
  • Overweight and Obese Pets Keep Costs Up
  • Table 2-24: Percentage and Number of Overweight and Obese Dogs and Cats, 2012
  • Figure 2-4: Level of Agreement with Statement: "I have an overweight pet," 2013 (percent)
  • Higher-Income Household Market Boost Moderates
  • Table 2-25: Share of Total U.S. Pet Market Expenditures: $70K+ vs. Under $70K Income Households, 2001-2011 (percent)
  • Table 2-26: $70K+ Household Share of U.S. Pet Market Expenditures: By Category, 2006, 2010, 2011 (percent)
  • Baby Boomers Adding New Dimensions to Market
  • Time with Pets Contributes to Happiness Among Older Owners
  • Pets Are Family-The Kind You Pamper
  • Table 2-27: Pet Owner Attitudes and Behavior Characterizing Human/Animal Bond, 2013 (percent)
  • Pets as Family Trend Bolsters Pet Health/Wellness Spending
  • Table 2-28: Level of Veterinary Expenditures by Human-Animal Bond and Animal Type, 2011 (mean dollars per household)
  • Figure 2-5: Level of Agreement with Statement: "I buy pet supplements and/or functional treats to make doubly sure that my pet gets all the special nutrition it needs," 2012 (percent)
  • Companion Animals as Family
  • Pet-Positive Media Exposure
  • Illustration 2-1: Spoiled Rotten Pets Website
  • Industry Emphasizes Pets' Human Health Enhancement
  • Illustration 2-2: HABRI Central Home Page
  • Figure 2-6: Level of Agreement with Statement: "My pet has a positive
  • impact on my health": Physical vs. Mental, 2013 (percent)
  • Pets in the Classroom Sets Lofty Five-Year Goal
  • Illustration 2-3: 5th Annual Pets Add Life Children's Poetry Contest
  • Cause Marketing
  • Illustration 2-4: Rachael Ray Nutrish and Rachael's Rescue (Website
  • Screenshot)
  • Cat Market Potential

Chapter 3: HighlightsChapter 3: Industry Trends

Chapter 3: Industry Trends

  • Introduction
  • Market Structure
  • M&A and Investment Activity: Pet Health and Natural Star
  • Merrick Acquires Castor & Pollux
  • For The Earth Acquires Prestige Pet Products
  • Bayer Acquires Teva Animal Health
  • Perrigo Acquires Sergeant's, Then Velcera
  • Radio Systems Corporation Gets Into Pet Waste Management
  • Petmate Continues Acquisition Spree
  • Distributors Consolidate, Expand Territories
  • Illustration 3-1: Animal Supply's Coverage and Locations
  • Pethealth Buys PurinaCare's Pet Insurance Assets
  • Del Monte Foods and Natural Balance Pet Foods Merge
  • Investment Activity Targets Natural Pet Products
  • Digital Boarding/Sitting Services Attract Funding
  • Pfizer Spins Off Animal Health Division
  • Cross-Market Trends
  • Consolidation
  • Premiumization
  • Humanization
  • Illustration 3-2: Burt's Bees New Line of Pet Care Products
  • Cross Pollination
  • Globalization
  • Pet Services
  • National Players Continue to Expand Into Services
  • VCA Antech and Banfield March On
  • Overall Veterinary Visits Up, But Percentages Down
  • Dog Visits Up, But Fewer Dog Owners Visiting
  • Cat Visits Drop Some More
  • Efforts to Reverse Trend
  • Table 3-1: Percentage of Dog and Cat Owners Who Have Visited Vet in Past Year: Routine Checkup vs. Sick/Emergency Care, September 2011 vs. March 2012
  • Morris Animal Foundation Advances Veterinary Research
  • Vets and Walmart at Odds Over Fairness to Pet Owners Act
  • Veterinary Channel Sales Opportunity: Therapeutic Foods
  • Table 3-2: Level of Agreement with Statement: "I believe that pet supplements are more effective than 'functional' pet food designed to treat specific health conditions," 2012 (percent)
  • Table 3-3: Level of Agreement with Statement: "I believe "functional" pet food designed to treat specific health conditions is more effective than supplements in pill, tablet, liquid, or powder form," 2012 (percent)
  • Table 3-4: Level of Agreement with Statement: "I do not use pet supplements because I believe my pet gets all the nutrients it needs from the pet food I buy," 2012 (percent)
  • Illustration 3-3: Hill's Everypeteverytime.com Vet-Targeted Website
  • Pet Insurance Expansion Benefits Veterinary Services
  • Non-Medical Pet Services: PetSmart and Petco Advance
  • Figure 3-1:
  • PetSmart Services Sales by Type and Cumulative Rate of Growth, 2005-2012 (percent and in millions of dollars)
  • Table 3-5:
  • PetSmart and Petco Sales of Pet Services, 2001-2012 (separately and cumulative, in millions of dollars)
  • PetsHotel Expansion Slows, PetSmart Renews Focus
  • Table 3-6:
  • Number of PetSmart PetsHotels in Operation, 2005-2012
  • PetSmart Joins Forces with Family Promise
  • Franchises Help Grow the Industry
  • Boarding Facilities Locating by Airports
  • Pet Airways Stops Flying
  • Pet Products
  • Continued Interest in Premium, Natural Products
  • Figure 3-2: Level of Agreement with Statement: "Natural/organic brand pet products are often better than standard national brand products," 2012 vs. 2013 (percent)
  • Table 3-7: Level of Agreement with Statement: "If natural/organic pet products were more available where I shop, I would buy them more often," 2012 vs. 2013 (percent)
  • Table 3-8: Level of Agreement with Statement: "If natural/organic pet products were more affordable where I shop, I would buy them more often," 2012 vs. 2013 (percent)
  • Hill's Science Diet Goes Natural
  • Illustration 3-4: Hill's Science Diet Ideal Balance (early name and packaging)
  • Illustration 3-5: Hill's Science Diet Ideal Balance (revamped name and packaging)
  • Illustration 3-6: Science Diet's Better Life Product Groupings
  • Illustration 3-7: Science Diet's Better Life Package Design
  • Pet Health on Everybody's Agenda
  • Product Safety
  • Figure 3-4: Level of Agreement with Statement: "I am very concerned about the safety of the pet products I buy," 2013 (percent)
  • Figure 3-5: Level of Agreement with Statement: "I prefer to purchase pet products made by smaller companies I trust," 2012 (percent)
  • Cross-Channel Migration Puts Squeeze on Pet Specialty
  • Human-Style and Human-Grade Pet Food
  • Illustration 3-8: Wexford Farms Pet Food's Warm Ups!
  • Natura Forced to Retract Human-Grade Claims, Pay Settlement
  • Grain-Free Gains Ground
  • Illustration 3-9: Nutram's Grain Free Mini Turkey, Chicken & Duck
  • Illustration 3-10: Nature's Recipe Grain Free Indoor with Hairball Control cat food
  • Illustration 3-11: Trade Ad for Against the Grain Pet Food (Pet Business, September 2012)
  • Recession-Buster Dog and Cat Treats Slow Down
  • Table 3-9:
  • Projected U.S. Retail Sales of Small Animal (Dog, Cat, Other) Pet Supplements and Nutraceutical Treats: Total, Supplements, Treats, 2012-2017 (in millions of dollars)
  • Table 3-10:
  • Percent Purchasing Dog or Cat Treats, 2005-2012 (number and
  • percent of dog- or cat-owning households)
  • Led by Freshpet, Refrigerated Pet Food Propels Forward
  • Illustration 3-12: Freshpet Pet Food and Treats Brand Lines(Website Screenshot)
  • Specialized Diets Continue to Proliferate
  • Illustration 3-13: Hill's Prescription Diet Metabolic Pet Food Line
  • Illustration 3-14: Wellness Small Breed Senior Recipe and Petite Treats for Small Dogs
  • Pet Medications: Sales to Top $9 Billion in 2015
  • Figure 3-6:
  • Projected U.S. Retail Sales of Pet Medications: 2011-2015 (in billions of dollars)
  • Generic Pet Medications on the Rise
  • Nonfood Pet Supplies
  • Nonfood/Food Cross-Over
  • Illustration 3-15: Better Than's Gnawin' Forever Treat/Toy
  • That Pet Has Style
  • Illustration 3-16: Catswall's Multi-Cat Raised Feeder
  • Illustration 3-17: Bow Wow Couture's Mod Dog in Navy Collar/Bow Tie
  • Illustration 3-18: MiniPacer Treadmill by Dog Pacer
  • Travel Products
  • Illustration 3-19: Kurgo's Auto Grass Keeps Fido Off Center Console
  • Illustration 3-20: H2Fido's Portable Pooch Hydrator- Super Weiner Style
  • Licensed Brands and Celebrity Appeal
  • Illustration 3-21: KLN Family Brands' Larry the Cable Guy Good Ole Boy Dawg Treats
  • Illustration 3-22: Fetch...for Pets and Marvel Aquarium Bridge Ornament
  • Convenience/Automation

Chapter 4: Highlights

Chapter 4: Retail Trends

  • Pet Shoppers Say Let's Make a Deal
  • Figure 4-1: Level of Agreement with Statement: "I look out for lower prices, special offers, and sales on pet products,"March 2012 vs. March 2013 (percent)
  • Figure 4-2: Level of Agreement with Statement: "I shop for pet products at a variety of stores," March 2012 vs. March 2013 (percent)
  • Table 4-1: Level of Pet Owner Agreement with Statement: "I shop for pet products at a variety of stores to find the best prices, special offers and sales," 2010 vs. 2011 (percent of pet owners)
  • Industry Mainstay: The Premium Shopper
  • Figure 4-3: Level of Agreement with Statement: "I am willing to spend extra to ensure the wellness of my pet," 2013 (percent)
  • Channel Loyalty Establishes New Baseline
  • Table 4-2: Channel Loyalty in Pet Product Purchasing: All Channels, 2008-2012 (percent and number)
  • Table 4-3: Share of Customer Base Who Are Channel-Loyal by Leading Retail Channels or Pet Superstore Chains, 2008-2012 (percent)
  • Table 4-4: Channel-Loyal Customer Base for Pet Products by Leading Retail Channel or Pet Superstore Chain, 2008-2012 (number in thousands)
  • Coupon Use Rises Again
  • Figure 4-4: "Coupons draw me to stores I don't shop," 2012 (index by retail channel)
  • Figure 4-5: Percent Who Use Pet Food Coupons: Dog Owners vs. Cat Owners, 2007- 2012 (percent)
  • Pet Product Purchasing Rates by Channel
  • Table 4-5: Household Purchasing Overview for Pet Products by Retail Classification: U.S. Households Overall vs. Dog or Cat Owners, Fall 2012 (number and percent)
  • Pet Superstores Gaining Ground
  • Table 4-6a: Purchasing Rates for Pet Products by Selected Retail Channels and Pet Superstore Chains: 2008-2012 (percent of dog or cat owners)
  • Table 4-6b: Purchasing Base for Pet Products by Selected Retail Channels or Pet Superstore Chains: 2008-2012 (U.S. dog or cat owners in thousands)
  • Pet Owners Choose Walmart
  • Table 4-7: Channel Choices for Pet Product Shopping in Last Three Months: Pet Food, Pet Medications, Other Pet Supplies,2012 (percent of pet product buyers)
  • Private Label Shows Strength and Weakness
  • Figure 4-6: Level of Agreement with Statement: "I am buying more store-brand pet products these days," 2012 vs. 2013 (percent)
  • Figure 4-7: Level of Agreement with Statement: "Store-brand pet products are often as good as national brand-name products," March 2012 vs. February/March 2013 (percent)
  • Table 4-8: Purchasing Patterns for Selected Types of Store-Brand Dog and Cat Food: By Retail Channel Shopped, Fall 2008 vs. Fall 2012 (percent)
  • Table 4-9: IRI-Tracked Private-Label Sales of Pet Products: Total and by Food and Nonfood Category and Segment, 2012 vs. 2013 (in millions of dollars)
  • Table 4-10: Private-Label Share of IRI-Tracked Sales of Pet Products: Total and by Food and Nonfood Category and Segment, 2012 vs. 2013 (percent)
  • Formerly Vet-Only Flea/Tick Spot-Ons Expand Reach
  • Illustration 4-1: Bayer's Seresto Flea and Tick Collars
  • Mass-Market Trends
  • The Middle Market Crunch
  • Walmart Gaining Share
  • Illustration 4-2: Walmart's Pure Balance Infographic
  • Drugstores Beef Up Pet Departments
  • Illustration 4-3: Walgreens' Pet Shoppe Store Brand Pet Laser Toy
  • Illustration 4-4: Walgreens' Pet Shoppe Store Brand Pet Collars and Leashes
  • Mass Channels Tapping into Pet Med Potential
  • lllustration 4-5: Banner for PetTrust Heartworm Preventive (HeartGard Generic) on Walmart.com
  • PetSmart and Petco's Sales Top $10 Billion
  • Table 4-11: PetSmart and Petco Sales and Number of Stores: 2001-2012 (cumulative, in units and millions of dollars)
  • Illustration 4-6: Petco's Whole Pets (Website Screenshot)
  • PetSmart Emphasizes Exclusive Brands
  • Another PetSmart Exclusive: The Disney Pet Line
  • Illustration 4-7: PetSmart-Exclusive Top Paw Muppet Bandana
  • Petco Continues Growing Unleashed Concept
  • Illustration 4-8: Natural Brands Carried by Unleashed by Petco(Website Screenshot)
  • Online Shopping
  • Shoppers Buying More Pet Products Online
  • Figure 4-8: Level of Agreement with Statement: "I am buying pet products online more than I used to," March 2012 vs. March 2013 (percent)
  • Figure 4-9: Time Frame for Most Recent Online Purchase of Pet Products, March 2013 (percent of pet owners)
  • Heightened Competition
  • Table 4-12: Top Websites for Purchasing Pet Products Online in Last 12 Months, 2011 (percent of dog/cat owners-9 websites)
  • Table 4-13: PetMed Express Sales, 2009-2013 (in millions of dollars)
  • Looking Ahead
  • Figure 4-10: Projected U.S. Online Sales of Pet Products, 2011-2015 (in billions of dollars)
  • Illustration 4-9: PetFlow.com Home Page
  • Up and Comers
  • Veterinarians
  • Natural Supermarkets
  • Dollar Stores
  • Agricultural/Feed-Seed Stores
  • Home Improvement Stores
  • Home Stores

Chapter 5: Highlights

Chapter 5: Pet Ownership Trends Pet Ownership at 51% of U.S. Households

  • Table 5-1: Household Penetration Rates for Selected Dog- or Cat-Owning Classifications: 2007-2012 (percent of U.S. households)
  • Table 5-2: Household Populations for Selected Dog- or Cat-Owning Classifications: 2007-2012 (thousands of U.S. households)
  • Table 5-3: Household Penetration Rates for Selected Pet-Owning Classifications, 2008-2012 (percent and number of U.S. households in millions)
  • More $100K+ Pet Households
  • Table 5-4: Change in Pet Market Consumer Base: Households Earning $100,000 or More vs. Households Earning Under $100,000: 2007 vs. 2012 (number of U.S. dog- or cat-owning households)
  • Dog and Cat Ownership Rates by Age
  • Table 5-5: Dog or Cat Ownership Rates by Age Bracket: 2007-2012 (percent of U.S. households)
  • Trends in Multiple Pet Ownership 34% of Pet Households Keep Multiple Types
  • Table 5-6: Multiple Pet Ownership in the United States by Animal Type, 2007 vs. 2012 (percent of pet-owning households)
  • Table 5-7: Ownership of Multiple Pets of a Single Type, 2007 vs. 2011 (percent of U.S. households who own a given type of pet)
  • Impact of Boomers and Graying Population
  • Role of Gen Xers and Gen Ys
  • Table 5-8: Household Penetration Rates for Selected Pet-Owning Classifications: By Generational Cohort, 2012 (percent of U.S. households)
  • Table 5-9: Household Populations for Selected Pet-Owning Classifications: By Generational Cohort, 2012 (number of U.S. households in thousands)
  • Table 5-10: Indexes for Selected Pet-Owning Classifications: By Generational Cohort, 2012 (U.S. households)
  • Table 5-11: Indexes for Dog or Cat Ownership: By Age Cohort, 2007 vs. 2012 (U.S. households)
  • Table 5-12: Indexes for Dog or Cat Ownership: Younger vs. Older Boomers, 2007 vs. 2012 (U.S. households)
  • Table 5-13: Number and Share of Total U.S. Population Growth for Selected Age Brackets: 2010, 2015 and 2020 (in thousands of number and percent)
  • Households With Kids
  • Table 5-14: Dog/Cat Ownership Rates by Household Composition, 2007-2012 (percent)
  • Table 5-15: Share of Total Dog/Cat Owners by Household Composition, 2007-2012 (percent)
  • Table 5-16: Dog Ownership Rates by Household Composition, 2007-2012 (percent)
  • Table 5-17: Share of Total Dog Owners by Household Composition, 2007-2012 (percent)
  • Table 5-18: Cat Ownership Rates by Household Composition, 2007-2012 (percent)
  • Table 5-19: Share of Total Cat Owners by Household Composition, 2007-2012 (percent)
  • Pet Ownership Grows in All Ethnic Groups
  • Table 5-20: Change in Pet Market Consumer Base: White Non-Hispanics vs. Minorities, 2007 vs. 2012 (number and percent of U.S. dog- or cat-owning households)
  • Table 5-21: Dog and Cat Ownership Trends by Race/Ethnicity, 2007-2012 (percent and number of U.S. dog- or cat-owning households)
  • Table 5-22: Dog vs. Cat Ownership Trends by Race/Ethnicity, 2007 vs. 2012 (percent and number of U.S. dog- or cat-owning households)
  • Table 5-23: Demographic Snapshot of the U.S. Population, 2011
  • Table 5-24: Projected Population Growth, Hispanics vs.Other Population Segments, 2010-2050 (in thousands)
  • Pet Owner Psychographics
  • Health and Medical Related Sentiments and Practices
  • Table 5-25: Selected Health & Medical Psychographics: Dog Owners vs. Cat Owners vs. Other Pet Owners, 2012 (percent and index)
  • Table 5-26: Selected Health & Medical Psychographics: Dog or Cat Owners Overall vs. Purchasers of Selected Superpremium Pet Brands, 2012 (percent and index)
  • "Green" Sentiments and Practices
  • Table 5-27: Selected Sustainability Related Psychographics:Dog Owners vs. Cat Owners vs. Other Pet Owners, 2012 (percent and index)
  • Table 5-28: Selected Sustainability Related Psychographics:Dog or Cat Owners Overall vs. Purchasers of Selected Superpremium Pet Brands, 2012 (percent and index) Media, Marketing and Channel Related Sentiments and Practices
  • Table 5-29: Selected Media and Marketing Related Psychographics: Dog Owners vs. Cat Owners vs. Other Pet Owners, 2012 (percent and index)
  • Table 5-30: Selected Media and Marketing Related Psychographics: Dog or Cat Owners Overall vs. Purchasers of Selected Superpremium Pet Brands, 2012 (percent and index)
Show More
Pricing
Get Notified
Email me when related reports are published