The wag of a dog's tail is the main engine for an extensive pet industry
(everything from veterinarians to pet couture) that not only remained robust
through the Great Recession and but promises to boom in the future.
In the all-new report, ‘Dog Population and Dog Owner Trends’, Packaged Facts
focuses on the population of pet dogs, dog owner demographics, and dog owner
psychographics in the U.S. market. The report offers a present-day and
historical analysis of dog owners, examining trends pertaining to the
segments' financial, household, regional, ethnic, and generational
composition, as well as trends stemming from dog owner attitudes about
advertising, the environment, health, and the internet.
Research Methodology
The research in this report is based on Packaged Facts' ongoing coverage of
the pet market, a proprietary Packaged Facts online survey conducted in
February-March 2012 (with a sample of 2000, including 836 dog owners), and
customized cross tabulations of Experian Simmons national consumer survey data
from 2006-2011. Additional information was gathered from various government,
business, and trade media.
Table of Contents
Table of Contents
Chapter 1: Executive Summary
Research Methodology
Dog Ownership Rates Projected to Approach 40% in 2012
Table 1-1: Projected Pet Dog Population, 2012 (percent and number of
U.S. households)
Mixed News in Recent Trends
Dog Ownership Rate Continues to Climb
Overview of Pet Dog Population and Pet Care Characteristics
Table 1-2: Distribution of Dog Population by Age of Pet, 2012 (percent
of U.S. dog owners)
Table 1-3: Size (Weight) Patterns for Pet Dog Population, 2012 (percent
of U.S. dog owners)
Table 1-4: Indoor/Outdoor Patterns for Pet Dog Population, 2012 (percent
of U.S. dog owners)
Dog Owners Are More Likely to Have Multiple Pets
Younger Adults and Dog Ownership
Boomers Are Still Redefining Industry Potential
Pet Pendulum Continues to Shift to Households Without Kids
Latinos Are Catching Up to Dog Ownership Norm
Dog Ownership Rate Is Increasing in Most Populous States
Especially for Dogs, Pet Owning Rises with Household Income
Pet Spending Has Stabilized
Table 1-5: Level of Dog Owner Agreement with Statement: “I Am
Spending Less on Pet Products These Days Because of the Economy,” 2012
(percent)
Topline Psychographics from Packaged Facts Pet Owner Survey
Table 1-6 Level of Dog Owner Agreement with Statement: “My Pet Has
a Positive Impact on My Physical Health,” 2012 (percent)
Dog Owners Are Above Average in Internet Activities
Chapter 2: Overview of Dog and Pet Ownership
Dog Ownership Rates Projected to Approach 40% in 2012
Table 2-1: Projected Pet , 2012 (percent and number of U.S. households)
Recent Pet Ownership Trends
Table 2-2: Household Penetration Rates for Selected Dog- or Cat-Owning
Classifications: 2006 vs. 2011 (percent of U.S. households)
Table 2-3: Change in Pet Market Consumer Base: Number of Dog or Cat
Owners, 2006 vs. 2011 (U.S. dog- or cat-owning households)
Table 2-4: Household Penetration Rates for Selected Pet-Owning
Classifications, 2007-2011 (percent of and number of U.S. households in
millions)
Overview of Pet and Pet Care Characteristics
Table 2-5: Distribution of by Age of Pet, 2012 (percent of U.S. dog
owners)
Table 2-6: Size (Weight) Patterns for Pet , 2012 (percent of U.S. dog
owners)
Table 2-7: Indoor/Outdoor Patterns for Pet , 2012 (percent of U.S. dog
owners)
Table 2-8: Summary of Annual Veterinary Care for Pet Dogs, 2012 (percent
of U.S. dog owners)
Trends in Multiple Pet Ownership
31% of Pet Households Keep Multiple Types
Figure 2-1: Ownership of Multiple Pets, 2011 (percent of pet-owning U.S.
households)
Table 2-9: Multiple Pet Ownership in the United States, 2007 vs. 2011
(percent of pet-owning households)
Dog-Owners as Multiple-Pet Owners
Table 2-10: Ownership of Multiple Pets of a Single Type, 2011 (percent
and number of U.S. households who keep pets of a given type)
Ownership of Multiple Dogs Is on the Rise
Table 2-11: Ownership of Multiple Pets of a Single Type, 2007 vs. 2011
(percent of U.S. households who keep pets of a given type)
Chapter 3: Dog Owner Demographics
Age Bracket Breakdowns
Table 3-1: Dog Ownership Rates by Age Bracket: 2006-2011 (percent of
U.S. households)
Table 3-2: Dog Ownership Rates by 5-Year Age Brackets, 2011 (index and
percent of U.S. households)
Generational Cohort Trends
Impact of Boomers and Graying Population
Table 3-3: Household Penetration Rates by Generational Cohort: Pets
Overall vs. Dogs, 2011 (percent of U.S. households)
Table 3-4: Household Populations by Generational Cohort: Pets Overall
vs. Dogs, 2011 (number of U.S. households in millions)
Table 3-5: Indexes by Generational Cohort: Pets Overall vs. Dogs, 2011
(U.S. households)
Table 3-6: Indexes for Dog or Cat Ownership: By Age Cohort, 2006 vs.
2011 (U.S. households)
Role of Gen Xers and Gen Ys
Patterns by Household Composition
Balance Continues to Shift to Households Without Kids
Effects of the Recession
Figure 3-1: Dog Ownership Share by Household Composition: No-Kids
Households vs. Kids Households, 2006-2011 (percent)
Table 3-7: Dog Ownership Rates by Household Composition, 2006-2011
(percent)
Table 3-8: Share of Total Dog Owners by Household Composition,
2006-2011 (percent)
Dog vs. Cat Ownership Rates by Household Composition
Patterns by Race/Ethnicity
Table 3-9: Dog Ownership Trends by Race/Ethnicity, 2006-2011 (percent
and number of U.S. dog- or cat-owning households)
Table 3-10: Change in Pet Market Consumer Base: White Non-Hispanics vs.
Minorities, 2006 vs. 2011 (number and percent of U.S. dog- or cat-owning
households)
Latinos Are Catching Up to the Dog Ownership Norm
Figure 3-2 Dog or Cat Ownership by Hispanic Households, 2006 versus
2011 (index)
The Challenge of Lower Minority Pet Ownership Rates
Latino Dog Owners in the Spotlight
Table 3-11: Projected Population Growth, Hispanics vs. Other
Population Segments, 2010-2015 (in thousands)
Table 3-12: Projected Population Growth, Hispanics vs. Other
Population Segments, 2010-2050 (in thousands)
Geographical Patterns
Where Dog Owners Live
Table 3-13: Dog Ownership Rates by U.S. Region, 2006-2011 (percent)
Table 3-14: Share of Total Dog Owners by U.S. Region, 2006-2011
(percent)
Table 3-15: Indexes by U.S. Region: Pets Overall vs. Dogs, 2011 (U.S.
households)
Table 3-16: Indexes for Dog or Cat Ownership: By U.S. Region, 2006 vs.
2011 (U.S. households)
Dog Ownership Increases in Populous States
Table 3-17: Dog Ownership Rates by Ten Most Populous States, 2006-2011
(percent)
Table 3-18: Indexes by Ten Most Populous States: Pets Overall vs.
Dogs, 2011 (U.S. households)
Table 3-19: Indexes for Dog or Cat Ownership by Ten Most Populous
States, 2006 vs. 2011 (U.S. households)
Patterns by Household Income
Finances and Dog Ownership Go Hand in Hand
Table 3-20: Dog Ownership by Household Income, 2011 (percent, number
and index of U.S. dog-owning households)
Figure 3-3: Dog Ownership Rates by Household Income Bracket, 2006
versus 2011 (percent of U.S. dog-owning households)
Higher-Income Households a Crucial Segment
Table 3-21: Change in Pet Market Consumer Base: Household Income $60K
or More vs. Household Income Under $60K, 2006 vs. 2011 (U.S. dog- or
cat-owning households)
Table 3-22: Change in Pet Market Consumer Base: Household Income $75K
or More vs. Household Income Under $75K, 2006 vs. 2011 (U.S. dog- or
cat-owning households)
Table 3-24: Change in Pet Market Consumer Base: Household Income $100K
or More vs. Household Income Under $100K, 2006 vs. 2011 (U.S. dog- or
cat-owning households)
With Pet Spending, Recessionary Effect Has Leveled Off
Table 3-25: Level of Dog Owner Agreement with Statement: “I Am
Spending Less on Pet Products These Days Because of the Economy,” 2012
(percent)
Chapter 4: Dog Ownership Psychographics
Pets as Part of the Family
Table 4-1 Level of Dog Owner Agreement with Statement: “I Consider
My Pet(s) To Be Part of the Family,” 2012 (percent)
Table 4-2 Level of Dog Owner Agreement with Statement: “My Pet Is
My Best Friend,” 2012 (percent)
Table 4-3 Level of Dog Owner Agreement with Statement: “I Am Very
Concerned About the Safety of the Pet Products I Buy,” 2012 (percent)
Table 4-4 Level of Dog Owner Agreement with Statement: “I Am
Spending More Time With My Pets These Day,” 2012 (percent)
Table 4-5 Level of Dog Owner Agreement with Statement: “People
Should Adopt Pets From Shelters and not Purchase Them From
Shops/Breeders,” 2012 (percent)
Table 4-6 Level of Dog Owner Agreement with Statement: “My Pet Has
a Positive Impact on My Physical Health,” 2012 (percent)
Table 4-7 Level of Dog Owner Agreement with Statement: “My Pet Has
a Positive Impact on My Physical Health,” 2012 (percent)
Health and Wellness Attitudes
“Green” Consumers and Sustainability
Table 4-8 Selected Health & Medical Psychographics: Adults Overall and
Dog Owners vs. Non-Dog Owners, 2011 (percent and index)
Table 4-9 Selected “Green” Psychographics: Adults Overall
vs. Dog Owners and Non-Dog Owners, 2011 (percent and index)
On Media and Marketing
Table 4-10 Selected Media & Marketing Psychographics: Adults Overall vs.
Dog Owners and Non-Dog Owners, 2011 (percent and index)
Role of the Internet
Table 4-11 Selected Internet-Related Psychographics: Adults Overall vs.
Dog Owners and Non-Dog Owners, 2011 (percent and index)
Appendix: Demographics for Dog Ownership
Table A-1: Demographics for Dog Ownership, 2011 (percent, number and index
of U.S. dog-owning households)
Dog Population and Dog Owner Trends published by Packaged Facts in March 30, 2012. This report consists of 69 Pages and the price starts from US $ 3300.
