• Japanese
  • Korean
  • Chinese
Cover Image

Ice Cream and Frozen Desserts in the U.S.: Opportunities in Retail and Foodservice, 8th Edition

In the mature U.S. marketplace for ice cream and frozen desserts competition for consumer loyalty is fierce. With nine out of ten households already purchasers of frozen desserts, manufacturers and foodservice operators are faced with the challenge of winning share within the existing consumer base rather than bringing additional customers to the market. Further, whether a company is a global marketer or a local startup, side-by-side inside the freezer case they are on an equal footing for the shopper's attention. So, too, for foodservice operators, whether they part of a global chain or an independent standalone shop.

Opportunities for growth are hard-won in this stable market. This is not to say, however, that surprising new products are not welcomed, celebrated and, most importantly, rewarded with sales. The trick, of course, is to figure out what will make one's brand stand out from the crowd, impressing frozen dessert consumers who have a multitude of choices. Will it be more Greek-style frozen yogurt? Hispanic frozen novelties? More exotic flavors or new delivery systems?

Packaged Facts' Ice Cream and Frozen Desserts in the U.S.: Opportunities in Retail and Foodservice, 8th Edition, picks up where the 7th Edition left off, examining changes that have taken place over the past two years in the competitive environment while also providing a basic review of market dynamics. The report examines market size and drivers, new product introductions, the competitive efforts of key players in both the retail and foodservice sectors, advertising and promotional activities, the use of social media, and consumer trends.

Table of Contents

Chapter 1 - Executive Summary

  • Scope of Report: Foodservice and Retail
  • Excluded Products
  • Report Methodology
  • Market Size and Growth
  • A Mature Market
  • Opportunities for Market Development
  • The Economy and Its Impact on Ice Cream
  • 2013 Sales Top $25.5 Billion
  • Table 1-1: U.S. Sales of Ice Cream and Frozen Desserts, 2009-2013(in millions of dollars)
  • Foodservice Outpaces Retail
  • Figure 1-1: Share of U.S. Dollar Sales of Ice Cream and Frozen Desserts: Foodservice vs. Retail, 2009 vs. 2013 (percent)
  • Private Label Down
  • Packaged Ice Cream Tops All Categories
  • Sales Will Reach $27 Billion in 2018
  • Table 1-2: Projected U.S. Sales of Ice Cream and Frozen Desserts, 2013-2018 (in millions of dollars)
  • Foodservice Sales Will Near $15.7 Billion by 2018
  • Retail Sales Will Near $11.7 Billion by 2018
  • A Highly Competitive Marketplace
  • Figure 1-2: IRI-Tracked Retail Sales of Packaged Ice Cream and Frozen
  • Novelties: Top Companies by Dollar Share, 2013 (percent)
  • Segment Participation
  • Table 1-3: Segment Participation Among Top 25 IRI-Tracked Marketers
  • New Product Trends
  • Foodservice and Retail
  • About 30,000 Scoop Shops in U.S.
  • Figure 1-3: Share of U.S. Foodservice Dollar Sales of Ice Cream and Frozen Desserts by Channel, 2012 vs. 2014 (percent)
  • Table 1-4: Share of U.S. Retail Dollar Sales of Ice Cream and Frozen Desserts by Channel, 2012 vs. 2014 (percent)
  • Media, Advertising, and Promotions
  • Promotions Favored Over Advertising
  • Sampling a Key Promotional Method
  • Doing Well by Doing Good
  • The Consumer
  • Eight in 10 Households Consume Ice Cream
  • Figure 1-4: Personal/Household Consumption of Ice Cream, 2014(percent of U.S. adults)

Chapter 2 - Market Overview

  • Key Points
  • Product Breakouts
  • Product Types
  • Product Categories
  • Product Classifications
  • Code of Federal Regulation Provides Legal Descriptions
  • Table 2-1: Frozen Dessert Product Definitions
  • Quality Grades
  • Components Affecting Quality Classifications
  • Fat Content
  • Overrun
  • Flavors
  • Sweeteners
  • Fillers
  • Mouthfeel
  • Mix-Ins
  • Quality Classifications
  • Economy
  • Regular
  • Premium
  • Superpremium
  • Table 2-2: Ice Cream Quality Classification Characteristics
  • Packaged vs. Bulk
  • Hard-Frozen vs. Soft-Serve
  • Table 2-3: Hard-Frozen vs. Soft-Serve Frozen Dessert Production 2000-2012 (in millions of gallons)
  • Multi-Serve versus Single-Serve
  • Packages Point Up Quality Distinctions
  • Illustration 2-1: Changing Image of Premium Containers
  • Types of Milk
  • Market Size and Growth
  • 2013 Sales Top $25.5 Billion
  • Table 2-4: U.S. Sales of Ice Cream and Frozen Desserts, 2009-2013(in millions of dollars)
  • Foodservice Sales Top $14.6 Billion
  • Table 2-5: U.S. Sales of Ice Cream & Frozen Desserts Through
  • Foodservice Channels, 2009-2013 (in millions of dollars)
  • Retail Sales Approach $10.9 Billion
  • Table 2-6: U.S. Sales of Ice Cream and Frozen Desserts Through Retail Channels, 2007-2011 (in millions of dollars)
  • U.S. Ice Cream and Frozen Desserts Production Improved 2009 to 2012
  • Table 2-7: U.S. Ice Cream and Frozen Dessert Production, 2008-2012(in millions of gallons)
  • Market Composition
  • Foodservice Is the Larger Channel
  • Figure 2-1: Share of Total U.S. Dollar Sales of Ice Cream and Frozen Desserts: Foodservice vs. Retail, 2009 vs. 2013 (percent)
  • Packaged Ice Cream Dominates Retail Mass-Market Sales
  • Table 2-8: IRI-Tracked Sales and Share of Ice Cream and Frozen
  • Desserts by Category, 2013 (in millions of dollars)
  • Private Label Share of Retail Sales Has Declined
  • Table 2-9: IRI-Tracked Private Label vs. Branded Ice Cream and Frozen Desserts by Category, 2013 (in millions of dollars)
  • Favorite Flavors
  • Seasonality
  • Market Outlook
  • A Mature Market
  • The Economy and Its Impact on Ice Cream
  • Ice Cream and Frozen Desserts an Affordable Luxury
  • Costs Volatile
  • Addressing Health and Nutrition Concerns
  • Foodservice Marketers Look to Retail
  • U.S. Population and Frozen Desserts
  • Figure 2-2: Household Eating Patterns for Ice Cream Across the Calendar Year, 2014 (percent of U.S. adult ice cream consumers)
  • Age, Race, Presence of Children Are Strong Indicators of Frozen Dessert Preferences
  • Projected Market Growth
  • Slow Growth for Ice Cream and Frozen Dessert Sales
  • Sales Will Near $27.4 Billion by 2018
  • Table 2-10: Projected U.S. Sales of Ice Cream and Frozen Desserts, 2013-2018 (in millions of dollars)
  • Foodservice Sales Will Near $15.7 Billion by 2018
  • Table 2-11: Projected U.S. Sales of Ice Cream and Frozen Desserts
  • Through Foodservice Channels, 2013-2018 (in millions of dollars)
  • Retail Sales Will Near $11.7 Billion by 2018
  • Table 2-12: Projected U.S. Sales of Ice Cream and Frozen Desserts
  • Through Retail Channels, 2011-2016 (in millions of dollars)

Chapter 3 - The Marketers

  • Key Points
  • Retail Marketers
  • Methodology
  • A Highly Competitive But Top Heavy Marketplace
  • Figure 3-1: IRI-Tracked Retail Sales of Packaged Ice Cream and Frozen Novelties: Top Companies by Dollar Share, 2013 (percent)
  • Top Five Take More Than Half of Revenues
  • Table 3-1: Ice Cream and Frozen Desserts Marketers and Brands by
  • IRI-Tracked Sales and Share, 2013 (in millions of dollars)
  • Packaged Frozen Desserts vs. Frozen Novelties
  • Figure 3-2: IRI-Tracked Retail Sales of Packaged Ice Cream and Frozen Desserts: Top Companies by Dollar Share, 2013 (percent)
  • Figure 3-3: IRI-Tracked Retail Sales of Frozen Novelties: Top Companies by Dollar Share, 2013 (percent)
  • Packaged Frozen Desserts
  • Packaged Ice Cream
  • Table 3-2: Marketers and Brands of Packaged Ice Cream by IRI-Tracked Sales and Share, 2013 (in millions of dollars)
  • Frozen Yogurt/Tofu
  • Table 3-3: Marketers and Brands of Frozen Yogurt/Tofu by IRI-Tracked Sales and Share, 2013 (in millions of dollars)
  • Sherbets/Sorbets/Ices
  • Table 3-4: Marketers and Brands of Sherbets/Sorbets/Ices by IRI-Tracked Sales and Share, 2013 (in millions of dollars)
  • Frozen Novelties and Ice Cream Desserts
  • Frozen Novelties
  • Table 3-5: Marketers and Brands of Frozen Novelties by IRI-Tracked Sales and Share, 2013 (in millions of dollars)
  • Ice Cream Desserts
  • Table 3-6: Marketers and Brands of Ice Cream Desserts by IRI-Tracked Sales and Share, 2013 (in millions of dollars)
  • Ice Pops
  • Table 3-7: Marketers and Brands of Ice Pop Novelties by IRI-Tracked Sales and Share, 2013 (in millions of dollars)
  • Segment Participation
  • Table 3-8: Segment Participation Among Top 25 IRI-Tracked Marketers
  • The Leading Companies
  • The Big Two: Nestle and Unilever
  • Nestle/Dreyer's
  • Unilever
  • The Next Two
  • Wells Enterprises
  • Blue Bell Creameries
  • Third Tier
  • Turkey Hill Dairy
  • Friendly's
  • Rich Products
  • Mars
  • Kemps
  • Talenti
  • Prairie Farms
  • Some Unique Marketers
  • Alamance Foods
  • ConAgra
  • J&J Snack Foods
  • Jel Sert
  • Tropicale Foods
  • Turtle Mountain
  • Zeigenfelder

Chapter 4 - New Product Trends

  • Key Points
  • Product Trends: Flavors, Ingredients, Formulations, and Positioning
  • Flavor Trend: Salted Caramel
  • Illustration 4-1: Blue Bell Sea Salt Caramel Ice Cream
  • Illustration 4-2: Skinny Cow Salted Caramel Pretzel Candy Bars
  • Flavor Trend: Coconut
  • Illustration 4-3: Talenti Caribbean Coconut Gelato Pops
  • Mix-In Trend: Confectionery and Sweet Baked Goods
  • Illustration 4-4: Klondike Kandy Bars
  • Illustration 4-5: Good Humor Mounds, York, Reese's
  • Illustration 4-6: Turkey Hill Stuff'd Junior Mints
  • Illustration 4-7: Breyers Blasts! Sara Lee Strawberry Cheesecake
  • Formulation Trend: Greek Frozen Yogurt
  • Illustration 4-8: Healthy Choice Dark Fudge Swirl Greek Frozen Yogurt
  • Illustration 4-9: Yasso Frozen Greek Yogurt Novelty Bars
  • Promotional Trend: Limited Edition
  • Illustration 4-10: Carvel Oreo with Mint Soft Serve
  • Illustration 4-11: Dreyer's Limited Edition Bakery Treats
  • Illustration 4-12: Blue Bell Ice Cream I ? Chocolate
  • Illustration 4-13: Turkey Hill Limited Edition Greek Frozen Yogurt
  • Baklava
  • Illustration 4-14: Skinny Cow Limited Edition Cupcake Batter Low-Fat Ice Cream Cups
  • Culinary Trend: Authentic
  • Illustration 4-15: Breyers Gelato Indulgences
  • Illustration 4-16: Blue Bunny Premium Ice Cream: Flan, Cuatro Leches,
  • Coconut Mango, con Churros
  • Illustration 4-17: DeeBee's Organic TeaPops
  • Illustration 4-18: Bonfatto's Spice Cream
  • Table 4-1: Selected New Products: Ice Cream
  • Table 4-2: Selected New Products: Frozen Novelties
  • Table 4-3: Selected New Products: Frozen Yogurt

Chapter 5 - Foodservice and Retail

  • Key Points
  • Distribution Methods
  • Distribution to Large Foodservice Chains
  • Advantages of DSD
  • Downside of DSD
  • Distribution Is Second Highest Cost Next to Production
  • The Role of Food Brokers
  • Foodservice Overview
  • Types of Foodservice Outlets
  • Number of Foodservice Outlets
  • Scoop Shops
  • Larger Chains Are Franchises
  • Table 5-1: Major Ice Cream and Frozen Desserts Chains
  • Scoop Shops Lead in Share of Sales
  • Figure 5-1: Share of U.S. Foodservice Dollar Sales of Ice Cream and Frozen Desserts by Channel, 2012 vs. 2014 (percent)
  • Scoop Shops Lead in Frequency of Purchase
  • Figure 5-2: Where Away from Home Ice Cream is Purchased, 2014(percent of U.S. adult consumers who eat ice cream away from home)
  • Majority of Scoop Shop Consumers Purchased Ice Cream
  • Figure 5-3: Types of Frozen Desserts Purchased at Ice Cream/Frozen Dessert Shop, Stand, Truck, Or Cart Within Last 6 Months, 2014(percent of U.S. adults)
  • Co-Branding Helps Build Day-Parts and Year-Round Business
  • Self-Serve Continues on the Rise
  • Mexican-Style Ice Cream Parlors
  • American Chains Abroad
  • Table 5-2: International Activities of U.S. Ice Cream and Frozen Desserts Chains
  • Mobile Ice Cream and Frozen Dessert Venues
  • Kiosks Make Ice Cream and Frozen Desserts Available Anywhere
  • Food Carts and Concession Trailers
  • Food Trucks
  • Mobile Locations Used to Promote and Launch Products
  • Ice Cream and Frozen Desserts Reflect Restaurants' Standing
  • Competitor Profiles of Leading Frozen Dessert Chains
  • Baskin-Robbins (baskinrobbins.com)
  • Plans to Enter Retail Groceries in 2014
  • Ben & Jerry's (benjerry.com)
  • Braum's Ice Cream and Dairy Stores (braums.com)
  • Bruster's Real Ice Cream (brusters.com)
  • Carvel (carvel.com)
  • Cold Stone Creamery (coldstonecreamery.com)
  • Culver's (culvers.com)
  • Dairy Queen (dairyqueen.com)
  • Dippin' Dots (dippindots.com)
  • Freddy's Frozen Custard and Steakburgers (freddysusa.com)
  • Friendly's Ice Cream (friendlys.com)
  • Golden Spoon (goldenspoon.com)
  • Haagen-Dazs Shoppes (haagendazs.com/Shops/)
  • Marble Slab Creamery/MaggieMoo's Ice Cream & Treatery(marbleslab.com and maggiemoos.com)
  • Menchie's (menchies.com)
  • Orange Leaf (orangeleafyogurt.com)
  • Pinkberry (pinkberry.com)
  • Red Mango (redmangousa.com)
  • Rita's (ritasice.com)
  • Tasti D-Lite (tastidlite.com)
  • TCBY (tcby.com)
  • Yogurtland (yogurt-land.com)
  • Types of Retail Outlets
  • Traditional Supermarkets Lead Retail Sales
  • Table 5-3: Share of U.S. Retail Dollar Sales of Ice Cream and Frozen Desserts by Channel, 2012 vs. 2014 (percent)
  • Figure 5-4: Type of Stores Where Ice Cream Was Purchased Within Last 6 Months, 2014 (percent of U.S. adults who personally buy ice cream in stores to take home)
  • Supermarkets Offer Greatest Variety
  • Figure 5-5: Where Away from Home Ice Cream is Purchased, 2014(percent of U.S. adult consumers who eat ice cream away from home)
  • Dollar Stores Increasingly Important Outlet
  • Internet and Mail Order Remain a Limited but Valuable Option
  • Store Brands Remain Popular
  • Figure 5-6: Consumption of Store Brand Ice Cream, 2014 (percent of U.S. adults who personally buy ice cream in stores to take home)

Chapter 6 - Media, Advertising, and Promotions

  • Key Points
  • Promotions Favored Over Advertising
  • Table 6-1: Impact of In-Store Advertising/Promotion: Frozen Yogurt Consumers, 2013 (percent and index of U.S. households)
  • Table 6-2: Impact of In-Store Advertising/Promotion: Frozen Novelties Consumers, 2013 (percent and index of U.S. households)
  • Sales and Price Promotions Highly Impactful
  • Figure 6-1: Importance of Sales/Price Promotions in Ice Cream Brand Selection, 2014 (percent of U.S. adults who personally buy ice cream in stores to take home)
  • Beyond Price Promotion: Sampling
  • New Products
  • New Markets
  • Illustration 6-1: Tillamook Ice Cream Van
  • Beyond Price Promotion: Freebies
  • Illustration 6-2: Carvel Customer Appreciation Day
  • Contributions to Charities, Schools, and Organizations
  • National Efforts
  • Illustration 6-3: Orange Leaf “No Kid Hungry” Campaign
  • Illustration 6-4: Ben & Jerry's Blood Drive Coupons
  • Illustration 6-5: Baskin-Robbins Blood Drive Coupons
  • Illustration 6-6: Bruster's Blood Drive Coupons
  • Regional Efforts
  • Illustration 6-7: Turkey Hill NY Yankees Ice Cream
  • Illustration 6-8: Turkey Hill Philadelphia Phillies Ice Cream
  • Illustration 6-9: Turkey Hill Pittsburgh Steelers Ice Cream
  • Local Efforts
  • Locals Connect
  • Illustration 6-10: Tip Top Dairy Bar
  • Advertising Themes
  • Fun/Humor
  • Illustration 6-11: Ben & Jerry's Happy Cows
  • Indulgence
  • Illustration 6-12: Häagen-Dazs Ad with Bradley Cooper
  • Nostalgia
  • Illustration 6-13: DQ Blizzard 25th Anniversary Ad
  • Health
  • Illustration 6-14: Edy's Frozen Yogurt
  • Illustration 6-15: Edy's Frozen Yogurt Text Close-Up
  • The Internet and Social Media
  • Illustration 6-16: Baskin-Robbins Links
  • Websites
  • Facebook
  • Twitter
  • Pinterest

Chapter 7 - The Consumer

  • Key Points
  • Methodology
  • Eight in 10 Households Consume Ice Cream
  • Figure 7-1: Personal/Household Consumption of Ice Cream, 2014(percent of U.S. adults)
  • Nutrition/Health Concerns Are the Main Deterrent to Consumption
  • Ice Cream Consumers Crave Innovations in Flavors,Ingredients, Healthfulness
  • More Flavors
  • Healthy, Tasty Options
  • Natural, Organic, Real
  • Bigger, Better Packaging
  • Lower Prices
  • Demographics Reflect Those of General Population
  • Table 7-1: Demographic Indicators for Use/Resistance: Ice Cream and Sherbet, 2013 (percent and index of U.S. households)
  • 60% Are Year-Round Ice Cream Consumers
  • Figure 7-2: Household Eating Patterns for Ice Cream Across the Calendar Year, 2014 (percent of U.S. adult ice cream consumers)
  • Consumers Snack on Ice Cream Throughout the Day
  • Figure 7-3: Household Eating Patterns for Ice Cream: Meal Occasions or Throughout the Day, 2014 (percent of U.S. adult ice cream consumers)
  • Nine in 10 Buy Ice Cream for At-Home Consumption
  • Figure 7-4: Agreement With the Statement: “I Personally Buy Ice Cream in Stores to Take Home,” 2014
  • Figure 7-5: Household Eating Patterns for Ice Cream: Home vs. Away From Home, 2014 (percent of U.S. adult ice cream consumers)
  • Over 40% Buy Ice Cream for Home Consumption More Than Once a Month
  • Figure 7-6: Frequency of Ice Cream Purchases Across the Calendar Year, 2014 (percent of U.S. adults who personally buy ice cream in stores to take home)
  • “Regular” Ice Cream Is Overwhelmingly the Style of Choice
  • Table 7-2: Types Used Most Often by Ice Cream/Sherbet Consumers, 2013 (percent of U.S. households)
  • Age, Race, Presence of Children Are Strong Indicators of Frozen Dessert Preferences
  • Table 7-3: Demographic Indicators for Use of Selected Types of Ice Cream, 2013 (index of U.S. households)
  • Ice Cream/Sherbet Purchasers Tend to be Brand Loyal
  • Figure 7-7: Number of Different Brands of Ice Cream Purchased, 2014 (percent of U.S. adults who personally buy ice cream in stores to take home)
  • Ice Cream/Sherbet Consumers Favor Breyers
  • Table 7-4: Brands Used Most Often by Ice Cream/Sherbet Consumers, 2013 (percent of U.S. households)
  • More Than Half of Consumers Consider Private Label as Good as Branded
  • Figure 7-8: Level of Agreement with the Statement: “Store Brand
  • Ice Cream Is as Good Quality as Name Brand Ice Cream,” 2014 (percent of U.S. adults)
  • Age, Race, Presence of Kids Strongest Predictors of Brand Use
  • Table 7-5: Demographic Indicators for Use of Selected Brands of Ice Cream and Sherbet, 2013 (index of U.S. households)
  • Private Label Preferences
  • Table 7-6: Demographic Indicators for Use/Resistance: Store Brand Ice Cream and Sherbet, 2013 (index of U.S. households)
  • The Frozen Novelties Consumer
  • Households with Children Are Exceptionally Likely to Purchase Frozen Novelties
  • Table 7-7: Demographic Indicators for Use/Resistance: Frozen Novelties, 2013 (percent and index of U.S. households)
  • Klondike, Popsicle, Store Brands Used Most Often
  • Table 7-8: Brands Used Most Often by Frozen Novelty Consumers, 2013 (percent of U.S. households)
  • Table 7-9: Demographic Indicators for Use of Selected Brands of Frozen Novelties, 2013 (index of U.S. households)
  • Table 7-10: Demographic Indicators for Use/Resistance: Store Brand Frozen Novelties, 2013 (index of U.S. households)
  • Frozen Novelty Consumers Are Influenced by Coupons, Merchandising
  • Table 7-11: Shopping Habits/Inclinations/Influences: Frozen Novelties Consumers, 2013 (percent and index of U.S. households)
  • Psychographics of Frozen Yogurt Consumers
  • Table 7-12: Selected Psychographic Classifications of Frozen Novelties Consumers, 2013 (U.S. households)
  • The Frozen Yogurt Consumer
  • Table 7-13: Demographic Indicators for Use/Resistance: Frozen Yogurt, 2013 (percent and index of U.S. households)
  • More Than Half of Frozen Yogurt Consumers Use Low Fat and/or Regular
  • Table 7-14: Types Used Most Often by Frozen Yogurt Consumers, 2013 (percent of U.S. households)
  • Women, College Graduates More Likely to Use Each Type of Frozen Yogurt
  • Table 7-15: Demographic Indicators for Use of Selected Types of Frozen Yogurt, 2013 (index of U.S. households)
  • Yoplait, Ben & Jerry's, Breyers Are the Brands Most Frequently Consumed
  • Table 7-16: Brands Eaten Most Often by Frozen Yogurt Consumers, 2013 (percent of U.S. households)
  • Table 7-17: Demographic Indicators for Use of Selected Brands of Frozen Yogurt, 2013 (index of U.S. households)
  • Frozen Yogurt Consumers Are Health-Conscious, Adventurous, Trendy, Informed, “Green”
  • Table 7-18: Health Attitudes: Frozen Yogurt Consumers, 2013(percent and index of U.S. households)
  • Table 7-19: Food Attitudes/Opinions: Frozen Yogurt Consumers, 2013 (percent and index of U.S. households)
  • Table 7-20: Shopping Habits/Inclinations: Frozen Yogurt Consumers, 2013 (percent and index of U.S. households)
  • Table 7-21: Selected Psychographic Classifications of Frozen Yogurt Consumers, 2013
Show More
Pricing
Get Notified
Email me when related reports are published