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Ice Cream and Frozen Desserts in the U.S.: Markets and Opportunities in Retail and Foodservice; 7th Edition

Abstract

In the mature U.S. marketplace for ice cream and frozen desserts, marketers, retailers, and foodservice providers can grow their businesses by creating and marketing products that speak to today's consumers on an emotional level. Along with localized strategies and niche products representing true differentiation, integrating new media into the marketing mix can create buzz and communicate brand attributes that are responsive to the desires of economic downturn-weary Americans wanting to indulge without breaking the bank.

Ice cream and frozen desserts is a highly competitive market, with two multinational conglomerates - Nestle and Unilever - at the top of the heap. Across the country, nonetheless, are hundreds of regional and local competitors that often go head-to-head with the industry giants in particular geographic markets, with many local and regional brands commanding the loyalty of generations of customers. In addition, a slew of niche companies run by entrepreneurs are making more than a blip on the radar screen with innovative and truly differentiated products. Also in the mix is a generous swirl of private label, with the improved quality of store brands making them an attractive price/value alternative to premium brands.

This completely updated Packaged Facts report examines the U.S. market for ice cream and frozen desserts, analyzing market size and drivers, new product introductions, and competitive strategies for the retail and foodservice sectors. Trends at play in the market include the impact of the recession and slow economic recovery; ingredient costs; targeting adults with premium and superpremium products; and opportunities to market products to Hispanic consumers.

The report thoroughly examines the competitive situation, with detailed profiles of trend-making marketers and foodservice providers including Nestle Dreyer's Ice Cream, Unilever, Wells Enterprises, Dean Foods, Blue Bell Creameries, Friendly's Ice Cream, Baskin-Robbins, Dairy Queen, TCBY, and many more.

Key data sources include SymphonyIRI InfoScan Reviews quantifying retail mass-market sales at the marketer/brand share level, SPINSscan retail sales in the natural food channel, Experian Simmons national consumer surveys on purchasing patterns including brand preferences, and Packaged Facts' own online consumer survey conducted in March 2012. The report also includes dozens of images of new products and consumer advertising and marketing promotions, with a particular focus on the increasing usage of new media.

Table of Contents

Chapter 1: Executive Summary

  • Introduction
    • Scope of Report: Foodservice and Retail
      • Excluded Products
    • Product Types
    • Product Categories
    • Report Methodology
  • Market Trends
    • Sales Top $25.1 Billion in 2011
    • Foodservice Is the Larger Channel
    • Packaged Ice Cream Dominates Mass-Market Sales
    • Figure 1-1: Share of Total U.S. Dollar Sales of Ice Cream and Frozen Desserts: Foodservice vs. Retail, 2007 vs. 2011 (percent)
    • Sales Will Top $28.6 Billion by 2016
  • Competitive Trends
    • A Highly Competitive Marketplace
    • Foodservice Marketers
    • Co-Packing and Ice Cream Mixes
    • Recent Mergers and Acquisitions
    • Top 12 Marketers Account for 70% of Mass-Market Ice Cream and Frozen Dessert Sales
    • The Big Two: Nestlé and Unilever
    • Dreyer's/Edy's the Most Popular Brand
    • Foodservice Outlets
    • Figure 1-2: Estimated Share of U.S. Foodservice Dollar Sales of Ice Cream and Frozen Desserts: By Channel, 2012 (percent)
  • New Product Trends
    • Pace of Retail New Product Introductions Slows
    • Private Label Introductions Soar
    • Major Launches
      • Unilever Brings Magnum to the U.S.A.
    • Illustration 1-1: Magnum Ice Cream Bars
      • Burger King's New Menu Features Soft-Serve Desserts
    • Illustration 1-2: Burger King's New Soft-Serve Desserts
      • TCBY Launches Retail Line of Packaged Frozen Yogurt
      • Nestlé Dreyer's Quietly Introduces Superpremium Wonka Brand
    • Illustration 1-3: Wonka Superpremium Ice Cream
  • Consumer Trends
    • Three Out of Four Americans Eat Ice Cream/ Frozen Desserts; Frequency Increases in Warm Weather
    • Table 1-1: Frequency of Eating Ice Cream and Frozen Desserts by Warm Weather vs. Cold Weather, March 2012 (U.S. adults)
    • Two Out of Three Households Use Regular Ice Cream Most Often
    • Household Use by Product Type by Age Group
    • Household Use by Product Type by Ethnic Group
    • Regional Preferences for Different Frozen Dessert Products
    • Household Use by Product Type by Presence of Children
    • Four-Year Trend by Types of Ice Cream and Frozen Desserts Purchased

Chapter 2: Market Overview

  • Introduction
    • Scope of Report: Foodservice and Retail
      • Excluded Products
    • Report Methodology
  • Product Breakouts
    • Product Types
    • Product Categories
    • Product Classifications
    • Code of Federal Regulation Provides Legal Descriptions
    • Table 2-1: Frozen Dessert Product Definitions
    • Quality Grades
    • Components Affecting Quality Classifications
      • Fat Content
      • Overrun
      • Flavors
      • Sweeteners
      • Fillers
      • Mouthfeel
      • Mix-Ins
    • Quality Classifications
      • Economy
      • Regular
      • Premium
      • Superpremium
    • Table 2-2: Ice Cream Quality Classification Characteristics
    • Packaged vs. Bulk
    • Hard-Frozen vs. Soft-Serve
    • Table 2-3: Hard-Frozen vs. Soft-Serve Frozen Dessert Production 2000-2008 (in millions of gallons)
    • Multi-Serve versus Single-Serve
    • Packages Point Up Quality Distinctions
    • Types of Milk
  • Market Size and Growth
    • 2011 Sales Top $25.1 Billion
    • Table 2-4: Total U.S. Sales of Ice Cream and Frozen Desserts, 2007-2011 (in millions of dollars)
    • Foodservice Sales Top $14.3 Billion
    • Table 2-5: U.S. Sales of Ice Cream & Frozen Desserts Through Foodservice Channels, 2007-2011 (in millions of dollars)
    • Retail Sales Approach $10.8 Billion
    • Table 2-6: U.S. Sales of Ice Cream and Frozen Desserts Through Retail Channels, 2007-2011 (in millions of dollars)
    • U.S. Production of Ice Cream and Frozen Desserts
    • Table 2-7: U.S. Ice Cream and Frozen Dessert Production, 2006-2010 (in millions of gallons)
    • Per Capita Consumption Declines
    • Table 2-8: U.S. Per Capita Consumption of Ice Cream and Frozen Desserts, 2005, 2008, 2009 (in pounds)
  • Market Composition
    • Foodservice Is the Larger Channel
    • Figure 2-1: Share of Total U.S. Dollar Sales of Ice Cream and Frozen Desserts: Foodservice vs. Retail, 2007 vs. 2011 (percent)
    • Packaged Ice Cream Dominates Retail Mass-Market Sales
    • Table 2-9: SymphonyIRI-Tracked Sales and Share of Ice Cream and Frozen Desserts by Category, YE February 2012 (in millions of dollars)
    • Private Label 22% of Retail Mass-Market Ice Cream and Frozen Dessert Sales
    • Favorite Flavors
    • Seasonality
  • Market Outlook
    • A Mature Market
    • The Economy and Its Impact on Ice Cream
    • Ice Cream and Frozen Desserts an Affordable Luxury
    • Costs Volatile
    • Ice Cream Prices
    • Figure 2-2: Consumer Price Index: Retail Ice Cream Prices, 2007-2012 (prices in dollars)
    • Industry Is Consolidating...
    • ... But Some Growth Is Taking Place
    • Technological Advances
    • Industry Moving Toward Premium Formulations
    • Consumers Doing More Snacking
    • Competition from Other Desserts and Snacks
    • Table 2-10: SymphonyIRI-Tracked Sales and Share of Dessert and Snack Categories Through Mass-Market Channels, YE February 2012 (in millions of dollars)
    • Single-Serve Products Growing
    • Addressing Health and Nutrition Concerns
    • Is Ice Cream Addictive?
    • Retail Deals
    • Foodservice Deals
    • Foodservice Expansion
    • Retail Expansion
    • U.S. Population Growing Older and More Diverse
    • Table 2-11: Demographic Snapshot of the U.S. Population
    • Hispanic Marketing Opportunities
    • Table 2-12: Ice Cream and Frozen Dessert Products and Brands with High Indexes Among Hispanic Consumers, 2011 (U.S. adults)
    • African-American Marketing Opportunities
    • Asian-American Marketing Opportunities
    • Table 2-13: Ice Cream and Frozen Dessert Products and Brands with High Indexes Among African-American Consumers, 2011 (U.S. adults)
    • Table 2-14: Ice Cream and Frozen Dessert Products and Brands with High Indexes Among Asian-American Consumers, 2011 (U.S. adults)
  • Projected Market Growth
    • Ice Cream and Frozen Dessert Sales Will Top $28.6 Billion by 2016
    • Table 2-15: Projected Total U.S. Sales of Ice Cream and Frozen Desserts, 2011-2016 (in millions of dollars)
    • Foodservice Sales Will Grow Slowly to $15.8 Billion in 2016
    • Retail Sales Will Reach $12.9 Billion by 2016
    • Table 2-16: Projected U.S. Sales of Ice Cream and Frozen Desserts Through Foodservice Channels, 2011-2016 (in millions of dollars)
    • Table 2-17: Projected U.S. Sales of Ice Cream and Frozen Desserts Through Retail Channels, 2011-2016 (in millions of dollars)

Chapter 3: The Marketers

  • Marketer Overview
    • A Highly Competitive Marketplace
    • Foodservice Marketers
    • Co-Packing and Ice Cream Mixes
    • Recent Mergers and Acquisitions
    • Four Growth Paths: Acquisitions, Innovation, Expansion, Focus
      • The Acquisition Track
      • The Innovation Track
      • The Expansion Track
      • The Focus Track
    • Entering the Ice Cream and Frozen Desserts Market
  • Retail Marketer and Brand Share
    • Methodology
    • Top 12 Marketers Account for 70% of Mass-Market Ice Cream and Frozen Dessert Sales
    • The Big Two: Nestlé and Unilever
    • Dreyer's/Edy's the Most Popular Brand
    • Figure 3-1: U.S. Retail Sales of Ice Cream and Frozen Desserts: Top Brands by Dollar Share, YE February 2012 (percent)
    • Nestlé Dreyer's Leads Ice Cream Category with 21% Share
    • Dreyer's/Edy's and Breyers Top Packaged Ice Cream Brands
    • Figure 3-2: U.S. Retail Sales of Packaged Ice Cream: Top Brands by Dollar Share, YE February 2012 (percent)
    • Nestlé Dreyer's Commands Strong Lead in Frozen Novelties with 31% Share
    • Dreyer's/Edy's, Klondike, and Nestlé Drumstick the Best- Selling Novelties
    • Figure 3-3: U.S. Retail Sales of Frozen Novelties: Top Brands by Dollar Share, YE February 2012 (percent)
    • Nestlé Dreyer's Also Leads Frozen Yogurt/Tofu
    • Rich Products Dominates Ice Cream Desserts with 70% Share
    • Private Label Leads Sherbet/Sorbet/Ices with 42% Share
    • Jel Sert Leads Tiny Ice Pop Novelties Category with 38% Share
    • Table 3-1: Top Marketers of Ice Cream and Frozen Desserts by SymphonyIRI-Tracked Sales and Share, YE Februar, 011 vs. YE February 2012 (in millions of dollars)
    • Table 3-2: Top Marketers of Packaged Ice Cream by SymphonyIRI-Tracked Sales and Share, YE February 2011 vs. YE February 2012 (in millions of dollars)
    • Table 3-3: Top Marketers of Frozen Novelties by SymphonyIRI-Tracked Sales and Share, YE February 2011 vs. YE February 2012 (in millions of dollars)
    • Table 3-4: Top Marketers of Frozen Yogurt/Tofu by SymphonyIRI-Tracked Sales and Share, YE February 2011 vs. YE February 2012 (in millions of dollars)
    • Table 3-5: Top Marketers of Ice Cream Desserts by SymphonyIRI-Tracked Sales and Share, YE February 2011 vs. YE February 2012 (in millions of dollars)
    • Table 3-6: Top Marketers of Sherbet/Sorbet/Ices by SymphonyIRI-Tracked Sales and Share, YE February 2011 vs. YE February 2012 (in millions of dollars)
    • Table 3-7: Top Marketers of Ice Pop Novelties by SymphonyIRI-Tracked Sales and Share, YE February 2011 vs. YE February 2012 (in millions of dollars)
  • Competitor Profiles
    • Nestlé Dreyer's Ice Cream Co.
      • Dreyer's/Edy's, the Nation's Leading Premium Brand
      • Haagen-Dazs, the First Superpremium Ice Cream
      • Nestlé Brand Novelties
      • Skinny Cow for Low-Calorie Indulgence
    • Unilever: The World Leader
      • Breyers, an American Classic
      • Ben & Jerry's, the Iconoclastic Superpremium Brand
      • Klondike
      • Unilever Rolls Out Magnum in U.S.
      • Popsicle: Invented by a Kid, Targets Kids
      • Good Humor: Ice Cream on a Stick
      • Unilever's Environment-Friendly Programs
    • Other Large National Players
      • Wells Enterprises Has a Growing National Presence
      • Dean Foods Reorganizes for Growth
    • The Major Regionals: Looking Beyond the Horizon
      • Blue Bell Creameries the No. 4 Marketer, No. 3 Ice Cream Brand
      • Friendly's Ice Cream, Now in a Store Near You
      • H.P. Hood: The New England Superregional
      • Kemps Now Part of Dairy Foods of America
      • Prairie Farms Dairy: A Farmer-Owned Cooperative
      • Turkey Hill Dairy: A Mid-Atlantic Favorite
    • Other Noteworthy Regionals
      • Graeter's: A Cincinnati Icon
      • Hudsonville Creamery & Ice Cream
      • Perry's Ice Cream Co.
      • Pierre's Ice Cream Co.
      • Schoep's Ice Cream, a Wisconsin Brand and Co-Packer
      • Smith Dairy: Christianity Is Part of the Mission
      • Tillamook County Creamery Association: It's More than Cheese
    • Niche Marketers
      • Ciao Bella Gelato Co. Expands to Retail
      • Denali Flavors Licenses its Flavors and Recipes
      • J&J Snack Foods Corp. with Ices and Frozen Juice Bars
      • Jel Sert Co., the Leader in Freeze-at-Home Pops
      • Lovin' Scoopful: A New Player with a Charitable Mission
      • Mars Chocolate North America
      • Oregon Ice Cream Co., a Marketer and Co-Packer
      • Rich Products Corp. the Leading Marketer of Ice Cream Cakes
      • Talenti Gelato e Sorbetto, the Nation's Best-Selling Gelato
      • Turtle Mountain: A Leader in Dairy-Free Frozen Desserts

Chapter 4: New Product Trends

  • Pace of Retail New Product Introductions Slows
  • Table 4-1: Ice Cream & Frozen Dessert New Product Introductions by Category, 2010 vs. 2011 (number)
  • Private Label Introductions Soar
  • Major Launches
    • Unilever Brings Magnum to the U.S.A.
  • Illustration 4-1: Magnum Ice Cream Bars
    • Burger King's New Menu Features Soft-Serve Desserts
  • Illustration 4-2: Burger King's New Soft-Serve Desserts
    • TCBY Launches Retail Line of Packaged Frozen Yogurt
  • Illustration 4-3: TCBY's Packaged Frozen Yogurt for Retail Channels
    • Nestlé Dreyer's Quietly Introduces Superpremium Wonka Brand
  • Illustration 4-4: Wonka Superpremium Ice Cream
    • Small Portions and Bite-Size Treats
  • Illustration 4-5: Blue Bunny Champ! Mini Swirls Cones
  • Illustration 4-6: Blue Bunny Mini Ice Cream Sandwiches
  • Illustration 4-7: Blue Bunny Sweet Freedom Snack Size Cones
  • Illustration 4-8: Blue Bunny Sweet Freedom Snack Size Sandwiches
  • Illustration 4-9: Haagen-Dazs Snack Size Sundae Cones
  • Illustration 4-10: Culver's Mini Concrete Mixers
  • Illustration 4-11: Baskin-Robbins Mini Cones
  • Illustration 4-12: Culver's Mini Concrete Mixers
  • Illustration 4-13: Baskin-Robbins Mini Cones
  • Illustration 4-14: Baskin-Robbins Valentine's Day Cake Bites
  • Illustration 4-15: Carvel Carvelite Lil' Flying Saucers
  • Trends That Never End
    • Line Extensions
  • Illustration 4-16: Yosicle Torpedo! Ice Pop
  • Illustration 4-17: Klondike Mint Chocolate Chip Bar
  • Illustration 4-18: Klondike What The Fudge! Brownie
  • Illustration 4-19: Klondike Choco Taco 4-Pack
  • Illustration 4-20: Dove Chocolate Dulce de Leche
  • Illustration 4-21: Dove Bar Mint Swirl with Dark Chocolate
  • Illustration 4-22: Mars Twix Peanut Butter Ice Cream
  • Illustration 4-23: Mars Milky Way Minis Chocolate Ice Cream Bars
  • Illustration 4-24: Blue Bell Butter Crunch Bars
  • Illustration 4-25: Nestlé Drumstick Sprinkled! Cone
  • Illustration 4-26: Blue Bell Rocky Mountain Road
  • Illustration 4-27: Ben & Jerry's Chocolate Therapy
  • Illustration 4-28: Baskin-Robbins Toffee Pecan Crunch
  • Illustration 4-29: Velvet Honey Caramel
  • Illustration 4-30: Blue Bunny Personals Birthday Party
  • Illustration 4-31: Mikawaya Mochi Ice Cream
    • Limited Editions
  • Illustration 4-32: Haagen-Dazs 2011 Limited Edition Flavors
  • Illustration 4-33: Haagen-Dazs 2012 Limited Edition Flavors
  • Illustration 4-34: Haagen-Dazs Raspberry & Vanilla Ice Cream Bars
    • Sports Tie-Ins
  • Illustration 4-35: Turkey Hill Blitzburgh Crunch
  • Illustration 4-36: Mayfield Triple Play Ice Cream
    • Entertainment Tie-Ins
  • Illustration 4-37: Ben & Jerry's Late Night Snack
  • Illustration 4-38: Ben & Jerry's Schweddy Balls
  • Illustration 4-39: Breyers Blasts!
  • Illustration 4-40: Popsicle Jolly Rancher Awesome Twosome Pops
  • Illustration 4-41: Popsicle Airheads Pops
  • Illustration 4-42: Peeps Marshmallow Flavored Freezer Pops
  • Illustration 4-43: Carvel Cookie Trio Sundae Dashers
  • Illustration 4-44: Blue Bunny Cadbury Ice Cream Bars
  • Illustration 4-45: Lifeway ProBugs Frozen Kefir Pops
  • Healthier Than Ever
    • All-Natural
  • Illustration 4-46: Safeway Open Nature
  • Illustration 4-47: Blue Bunny Naturally
  • Reduced Calorie
  • Illustration 4-48: Skinny Cow Single-Serve Cups
  • Illustration 4-49: Arctic Zero Bars
  • Illustration 4-50: Weight Watchers Smart Ones Peanut Butter Cup Sundae
  • Illustration 4-51: Weight Watchers Ice Cream Bars
    • Sugar-Free
  • Illustration 4-52: iSkream Stevia-Sweetened Ice Cream
  • Illustration 4-53: Clemmy's Sugar-Free Ice Cream Bars
  • Artisan Ice Cream
  • Illustration 4-54: Delicieuse Lavender Ice Cream
  • Illustration 4-55: Naia Bar Gelato
  • Illustration 4-56: Grom Gelato
  • Illustration 4-57: High Road Craft ice Cream & Sorbet
  • Illustration 4-58: Jeni's Splendid ice Creams
  • Illustration 4-59: Van Leeuwen Artisan Ice Cream
  • Cutting Edge or Out There?
    • Alcohol
  • Illustration 4-60: Haagen-Dazs Blackberry Cabernet Sorbet
  • Illustration 4-61: Cold Stone Creamery Mojito Sorbet
  • Illustration 4-62: Gelateria Naia St. George Whiskey Gelato Bar
  • Illustration 4-63: Island ROX Sorbet Mixers
  • Illustration 4-64: SnoBar Alcoholic Ice Cream
  • Illustration 4-65: The Greene Turtle's Irish Float “Stuffed Beer”
    • Bacon Overload?
  • Illustration 4-66: Denny's Maple Bacon Sundae
  • Illustration 4-67: Jack in the Box Bacon Shake
    • Herbs
  • Illustration 4-68: Cold Stone Creamery Strawberry Basil Sorbet
  • Illustration 4-69: Haagen-Dazs U.K. Mint Leaves & Chocolate Ice Cream
    • Salt
  • Illustration 4-70: Turkey Hill Salty Caramel
  • Illustration 4-71: Baskin-Robbins 3-Point Chocolate Flavor
    • Sweet-and-Sour Flavors
  • Illustration 4-72: Perry's Sour Buddie Bars
  • Illustration 4-73: Baskin-Robbins Limited Edition Picnic Punch
  • Illustration 4-74: Popsicle Sour Patch Kids
    • Flavors That Follow Bakery Trends
  • Illustration 4-75: Ben & Jerry's Red Velvet Cake
  • Illustration 4-76: TCBY Red Velvet Cake Soft-Serve Frozen Yogurt
  • Illustration 4-77: Safeway Select Red Velvet Cake Ice Cream
  • Illustration 4-78: Turkey Hill Whoopie Pie Ice Cream
  • Illustration 4-79: Tillamook Sticky Bun Ice Cream
  • Illustration 4-80: Blue Bunny Chef Duff Ice Creams
  • Illustration 4-81: Ciao Bella Gelato Belgian Chocolate S'Mores
  • Illustration 4-82: Cold Stone Creamery Hot for Cookie Hot Stone Plated Dessert
  • Illustration 4-83: Carl's Jr. Oreo Ice Cream Sandwich
  • Illustration 4-84: Friendly's Ice Cream Pizza
    • Waffles
  • Illustration 4-85: Outback Steakhouse Oreo Cookies ‘N Cream Waffles
  • Illustration 4-86: Marble Slab Creamery Waffle Bowl Sundaes
    • Frozen Yogurt Boosting Nutritional Benefits
  • Illustration 4-87: G.S. Gelato Yogurtiamo
  • Illustration 4-88: TCBY Super Fro-Yo
  • Illustration 4-89: Jamba Juice Whirl'ns Frozen Yogurt
  • Illustration 4-90: Cold Stone Creamery Frozen Yogurt
  • Illustration 4-91: YoCream Activia Frozen Yogurt
  • Illustration 4-92: Jala Frozen Yogurt and Chocolate Fudge Bars
  • Illustration 4-93: Stonyfield Farm Gotta Have Vanilla Frozen Yogurt Bars
  • Illustration 4-94: Lifeway Frozen Kefir
  • Illustration 4-95: Red Mango's Classic Sweet Flavors
    • It's Greek for Me
  • Illustration 4-96: Yasso Frozen Greek Yogurt Bars
  • Illustration 4-97: Stonyfield Oikos Greek Frozen Yogurt
  • Illustration 4-98: Ruggles Greek Frozen Yogurt
  • Illustration 4-99: Adonia Greek Frozen Yogurt
  • Illustration 4-100: Ben & Jerry's Greek Frozen Yogurt
  • Illustration 4-101: Rite Aid's Thrifty Greek-Style Frozen Yogurt
  • Illustration 4-102: Lifeway Greek Style Fro-Yo
  • Illustration 4-103: TCBY Greek Frozen Yogurt
  • Non-Dairy Ice Cream Alternatives
  • Illustration 4-104: So Delicious Almond Milk Frozen Novelties
  • Illustration 4-105: Luna & Larry's Coconut Bliss
  • Illustration 4-106: Julie's Non-Dairy Coconut Dessert
  • Shakes and Smoothies
  • Illustration 4-107: Dreyer's Slow Churned Shakes and Smoothies
  • Illustration 4-108: Cold Stone Creamery Shake Them Berries Frozen Yogurt Shake
  • Illustration 4-109: Skinny Cow Shake-Stirs
  • Ice Pops
  • Illustration 4-110: Sunkist Freezer Bars
  • Pursuing the Hispanic Consumer
  • Illustration 4-111: Fruitfull Mamey-Sapote-Lucuma Frozen Fruit Bars
  • Niche Products
  • Illustration 4-112: Bang!! Caffeinated Ice Cream
  • Illustration 4-113: Chozen Matzoh Crunch Ice Cream
  • Illustration 4-114: Living Harvest Tempt Bars
  • Illustration 4-115: Pierre's Lactose Free Ice Cream
  • Illustration 4-116: Cloud 9 Snow Ice
  • Foreign Innovations
  • Illustration 4-117: Europe and Singapore: Haagen-Dazs Secret Sensations
  • Illustration 4-118: Japan: Haagen-Dazs Crepe Glace
  • Illustration 4-119: Heston from Waitrose Ice Cream
  • Illustration 4-120: Picard Beet-Balsamic Vinegar Sorbet
  • Illustration 4-121: Wall's Haribo Push Up Pop
  • Looking to the Future
  • Fun with Made-to-Order Liquid Nitrogen Ice Cream
    • MooBella's Make-Your-Own Ice Cream Vending Machine
  • Illustration 4-122: MooBella Make-Your-Own Ice Cream Vending Machine

Chapter 5: Foodservice and Retail Trends

  • Distribution Methods
    • Distribution to Large Foodservice Chains
    • Advantages of DSD
    • Downside of DSD
    • Distribution Is Second Highest Cost Next to Production
    • The Role of Food Brokers
  • Foodservice Overview
    • Types of Foodservice Outlets
    • Number of Foodservice Outlets
    • Restaurant Industry Sales Reach New Record
    • Table 5-1: Restaurant Industry Sales: 2008-2012 (in billions of dollars)
    • Despite Proliferation of Chains, Small Businesses Predominate
    • Determining Market Size and Share Is Challenging
    • Scoop Shops Lead in Share of Sales
    • Figure 5-1: Estimated Share of U.S. Foodservice Dollar Sales of Ice Cream and Frozen Desserts: By Channel, 2012 (percent)
    • Scoop Shops
      • Larger Chains Are Franchises
    • Table 5-2: Major Ice Cream and Frozen Desserts Chains, 2011
    • Co-Branding Helps Build Day-Parts and Year-Round Business
    • Self-Serve on the Rise in Foodservice
    • Mexican-Style Ice Cream Parlors
    • American Chains Abroad
    • Mobile Ice Cream and Frozen Dessert Venues
      • Kiosks Make Ice Cream and Frozen Desserts Available Anywhere
      • Food Carts and Concession Trailers
      • Food Trucks
      • Increasing Limitations on Street Vendors
      • Mobile Locations Used to Promote and Launch Products
    • Ice Cream and Frozen Desserts Reflect Restaurants' Standing
      • Burger King Debuts New Soft-Serve Frozen Dessert menu
  • Competitor Profiles
    • Leading Ice Cream Chains
      • Baskin-Robbins
      • Ben & Jerry's
      • Braum's Ice Cream and Dairy Stores
      • Carvel
      • Cold Stone Creamery
      • Dairy Queen
      • Friendly's Ice Cream Is Slimmer
      • Haagen-Dazs Shoppes
      • Marble Slab Creamery Unites with MaggieMoo's Ice Cream & Treatery
    • Major Frozen Yogurt Chains
      • Golden Spoon
      • Pinkberry
      • Red Mango
      • TCBY
      • Yogurtland
      • Leading Chains in Frozen Custard, Italian Ice and Other Categories
      • Frozen Custard: Culver's
      • Italian Ice: Rita's
      • Ice Cream Beads: Dippin' Dots
      • Diet Specialist: Tasti D-Lite
    • Retail Overview
      • Types of Retail Outlets
      • Traditional Supermarkets Lead
      • Figure 5-2: Estimated Share of U.S. Retail Dollar Sales of Ice Cream and Frozen Desserts: By Channel, 2012 (percent)
      • Supermarkets Lead the Retail Market
      • Mass Merchandisers and Supercenters
      • Convenience Stores
      • Warehouse Clubs
      • Health and Natural Food Stores
      • Drugstores
      • Dollar Stores
      • Vending Machines
      • Internet and Mail Order

Chapter 6: Media, Advertising, and Promotions

  • Ice Cream Consumers and Media
    • Experian Simmons Consumer Survey Findings
    • Consumer Attitudes Toward Advertising
    • Consumers and Traditional Media
    • Internet Has Changed Many Consumers' Lifestyles
    • Internet Has Changed How Consumers Shop
    • Consumers and Social Media
    • Table 6-1: Consumer Attitudes Toward Advertising, 2011 (U.S. adults, percent and index)
    • Table 6-2: Consumer Use of Traditional Media, 2011 (U.S. adults, percent and index)
    • Table 6-3: The Internet and Lifestyle Changes, 2011 (U.S. adults, percent and index)
    • Table 6-4: Consumer Internet Use Patterns, 2011 (U.S. adults, percent and index)
    • Table 6-5: Consumer Use of Social Media, 2011 (U.S. adults, percent and index)
  • Marketing and Advertising Trends
    • Sampling and Free Ice Cream Giveaways
    • Free Cone Days from Ben & Jerry's and Haagen-Dazs
    • Illustration 6-1: Haagen-Dazs Free Cone Day Ad
    • Illustration 6-2: Baskin-Robbins 31 Cent Scoop Night
      • Dove Bar's Adult Ice Cream Truck Helps Adults Enjoy the Moment
    • Illustration 6-3: Dove's Ice Cream Truck for Adults
    • Coupons
    • Recipes
    • Illustration 6-4: Blue Bunny Recipe Infomercial
    • Loyalty Rewards
    • Illustration 6-5: Baskin-Robbins Birthday Club
    • Illustration 6-6: Dreyer's Loyalty Club
    • Joint Promotions
    • Merchandise Promotions
    • Illustration 6-7: Yogurtland Hello Kitty Collectable Plush
    • Contests and Sweepstakes
      • Dairy Queen Video Contest
    • Illustration 6-8: Promotion for Dairy Queen Mini Blizzard TREATment Contest
      • Baskin-Robbins Flavor Creation Contests
    • Illustration 6-9: Baskin-Robbins Flavor Contest
      • Mikawaya Ice Cream Package Design Contest
    • Illustration 6-10: Mikawaya Exxotics Package Design Contest Winner
      • Turkey Hill Sports Teams Sweepstakes
    • Illustration 6-11: Turkey Hill Dairy Sweepstakes On-Pack Sticker
      • Nestlé Drumstick First Taste of Summer Sweepstakes
    • Illustration 6-12: Nestlé Drumstick Sweepstakes
    • Events Sponsorship Creates Buzz
      • Sports Sponsorships
    • Illustration 6-13: TV Spot for Kemps Ice Cream
      • Skinny Cow's “Perfect Cup” Promotion
    • Illustration 6-14: Skinny Cow “Perfect Cup” Promotion
      • Celebrity Power
    • Illustration 6-15: Ben & Jerry's Late Night Snack, Inspired by “Late Night with Jimmy Fallon”
    • Making Ice Cream and Frozen Novelties Fashionable
      • Rachel Bilson, the Face of Magnum
    • Illustration 6-16: Magnum Ice Cream “Applause” Commercial Directed by Karl Lagerfeld
    • Illustration 6-17: Magnum Ice Cream Television Commercial
      • Lifeway Frozen Kefir at Fashion Week
    • Illustration 6-18: Lifeway Frozen Kefir Samples at Fashion Week
    • Marketers Ally Themselves with Causes
      • Ben & Jerry's: A Poster Child for Corporate Activism
    • Illustration 6-19: Ben & Jerry's Progressive Values
    • Illustration 6-20: Ben & Jerry's “Scoop It Forward” Cause Marketing Promotion
      • Friendly's “Cones for Kids” Raises Easter Seals Donations
    • Illustration 6-21: Friendly's “Cones for Kids” Cause Marketing
    • Illustration 6-22: Cold Stone Creamery Make-A-Wish Promotion
      • Communities Take Root in Dreyer's/Edy's Program
    • Illustration 6-23: Dreyer's Communities Take Root Logo
      • Dreyer's Grand Ice Cream Foundation
    • Targeting Hispanic Consumers
    • Illustration 6-24: Blue Bell's Hispanic-Targeted Commercial
    • Using Social Networking as a Marketing Tool
      • Dairy Queen Adds Share-to-Social Features
    • Illustration 6-25: Dairy Queen's Blizzard Fan Club Promotion
    • Graeter's Harnesses its Mail Order Fans to Expand to Retail Nationwide via Facebook
    • Illustration 6-26: Graeter's Fanbassador Program
      • Skinny Cow Resolution Wall
    • Illustration 6-27: Skinny Cow Interactive Resolution Wall
    • Online Games Popular with Both Adults and Kids
      • Magnum's Pleasure Hunt ‘Advergame'
    • Illustration 6-28: Magnum's Pleasure Hunt ‘Advergame'
      • Dreyer's/Edy's Fruit Bars Team Up with FarmVille
    • Illustration 6-29: Dreyer's/Edy's FarmVille Game Promotion
      • Breyers' Wordalicious is Just for Fun
    • Illustration 6-30: Breyers Wordalicious Word Search Game
    • Kids' Websites at Dairy Queen and Popsicle
    • Illustration 6-31: Dairy Queen Deeqs Homepage for Kids
    • Illustration 6-32: Popsicle's “Cool Zone” Features Kids' Games and a Kid-Targeted Commercial
    • Tweeting Ice Cream and Frozen Desserts
    • Illustration 6-33: Magnum's Twitter Promotion for the #RoyalWedding
    • Illustration 6-34: Ben & Jerry's Promotes its Mobile Sampling Tour via Twitter
    • Harnessing Mobile Power
    • Illustration 6-35: Dreyer's CheckPoint Promotion
    • NFRA's Annual In-Store and Umbrella Promotion
    • Illustration 6-36: NFRA Summer Favorites Promotion
  • Advertising and Marketing Positioning
    • Recurrent Advertising and Marketing Themes
      • Flavor
      • Natural/Real Ingredients
    • Illustration 6-37: Print Ad for Dreyer's Fruit Bars
    • Illustration 6-38: Real California Milk Coupon
      • Having Fun
    • Illustration 6-39: Print Ad for Nestlé Drumstick
      • Local Ties
    • Illustration 6-40: Hagen's Website
      • Indulgence and Sex Appeal
    • Illustration 6-41: Magnum Ice Cream Print Ad
    • Illustration 6-42: Dove Bar Commercial
      • Nostalgia
    • Illustration 6-43: Blue Bell “First Taste” Commercial
      • Real People
    • Illustration 6-44: Tillamook Ice Cream Commercials Use Real People
      • Ethics Make Consumers Feel Better About Themselves
    • Illustration 6-45: Freestanding Insert for Ben & Jerry's Highlights Responsible Sourcing
      • Humor - from Gentle to Outrageous
    • Illustration 6-46: Popsicle Airheads “Be Flexible” Commercial
    • Illustration 6-47: Baskin-Robbins Subliminal Commercial
    • Illustration 6-48: Characters in Rita's Italian Ice TV Commercial
    • Illustration 6-49: Dairy Queen's Kitten Commercial
    • Illustration 6-50: Saturday Night Live's Classic Schweddy Balls Skit

Chapter 7: The Consumer

  • Packaged Facts Online Consumer Survey
    • Methodology
    • Three Out of Four Americans Eat Ice Cream/ Frozen Desserts; Frequency Increases in Warm Weather
    • Where People Eat Ice Cream and Frozen Desserts
    • Table 7-1: Frequency of Eating Ice Cream and Frozen Desserts by Warm Weather vs. Cold Weather, March 2012 (U.S. adults)
    • Table 7-2: Where People Have Eaten Ice Cream or Frozen Desserts in Last 6 Months, March 2012 (U.S. adults)
    • Packaged Regular Ice Cream Is Most Popular Type
    • Table 7-3: Types of Ice Cream and Frozen Desserts Eaten in Last 6 Months (As a Snack or Meal vs. As Dessert After Meal), March 2012 (U.S. adults, percent)
    • Supermarkets the Most Popular Place to Buy Packaged Ice Cream and Frozen Desserts
    • Table 7-4: Where People Buy Packaged Ice Cream and Frozen Desserts: Percent of Purchasers in Last 6 Months by Retail Channel, March 2012 (U.S. adults)
  • Experian Simmons Consumer Survey
    • Methodology
    • Two Out of Three Households Use Regular Ice Cream Most Often
    • Table 7-5: Household Usage Rates of Ice Cream and Frozen Desserts: By Product Type, 2011 (percent of U.S. households)
    • Household Use by Product Type by Age Group
    • Table 7-6: Household Use of Ice Cream and Frozen Desserts: By Product Type by Age Group, 2011 (index)
    • Household Use by Product Type by Ethnic Group
    • Table 7-7: Household Use of Ice Cream and Frozen Desserts: By Product Type by Ethnic Group, 2011 (index)
    • Regional Preferences for Different Frozen Dessert Products
    • Table 7-8: Household Use of Ice Cream and Frozen Desserts: By Product Type by Region, 2011 (index)
    • Household Use by Product Type by Presence of Children
    • Table 7-9: Household Use of Ice Cream and Frozen Desserts: By Product Type by Presence of Children, 2011 (index)
    • Four-Year Trend by Types of Ice Cream and Frozen Desserts Purchased
    • Table 7-10: Trended Percent of Ice Cream and Frozen Dessert Purchasers: By Product Type, 2008-2011 (percent of U.S. households)
    • Demographic Trends by Product Type
      • Regular Ice Cream (Not Diet)
      • Frozen Novelties
      • Frozen Yogurt
      • Light/Low-fat Ice Cream
      • Low-fat Frozen Yogurt
      • Sherbet
      • Regular Frozen Yogurt (Not Diet)
      • No-Sugar-Added Ice Cream or Sherbet
      • Non-fat/Fat-Free Frozen Yogurt
      • Fruit Sorbet
      • Fat-Free Ice Cream
      • Non-Dairy Ice Cream Alternatives
    • Brand Usage Rates
    • Demographic Trends for Selected Ice Cream & Sherbet Brands
    • Demographic Trends for Selected Frozen Novelties Brands
    • Demographic Trends for Selected Frozen Yogurt Brands
    • Table 7-11: Top 10 Demographic Indicators for Ice Cream and Frozen Desserts by Product Type, 2011 (index of U.S. households)
    • Table 7-12: Ice Cream and Frozen Dessert Brands Used Most Often, 2011 (percent of U.S. households)
    • Table 7-13: Top 10 Demographic Indicators for Selected Ice Cream & Sherbet Brands, 2011 (index of U.S. households)
    • Table 7-14: Top Demographic Indicators for Selected Frozen Novelties Brands, 2011 (index of U.S. households)
    • Table 7-15: Top 10 Demographic Indicators for Selected Frozen Yogurt Brands, 2011 (index of U.S. households) 800.298.5294
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