In the mature U.S. marketplace for ice cream and frozen desserts, marketers,
retailers, and foodservice providers can grow their businesses by creating and
marketing products that speak to today's consumers on an emotional level.
Along with localized strategies and niche products representing true
differentiation, integrating new media into the marketing mix can create buzz
and communicate brand attributes that are responsive to the desires of
economic downturn-weary Americans wanting to indulge without breaking the bank.
Ice cream and frozen desserts is a highly competitive market, with two
multinational conglomerates - Nestle and Unilever - at the top of the heap.
Across the country, nonetheless, are hundreds of regional and local
competitors that often go head-to-head with the industry giants in particular
geographic markets, with many local and regional brands commanding the loyalty
of generations of customers. In addition, a slew of niche companies run by
entrepreneurs are making more than a blip on the radar screen with innovative
and truly differentiated products. Also in the mix is a generous swirl of
private label, with the improved quality of store brands making them an
attractive price/value alternative to premium brands.
This completely updated Packaged Facts report examines the U.S. market for ice
cream and frozen desserts, analyzing market size and drivers, new product
introductions, and competitive strategies for the retail and foodservice
sectors. Trends at play in the market include the impact of the recession and
slow economic recovery; ingredient costs; targeting adults with premium and
superpremium products; and opportunities to market products to Hispanic
consumers.
The report thoroughly examines the competitive situation, with detailed
profiles of trend-making marketers and foodservice providers including Nestle
Dreyer's Ice Cream, Unilever, Wells Enterprises, Dean Foods, Blue Bell
Creameries, Friendly's Ice Cream, Baskin-Robbins, Dairy Queen, TCBY, and many
more.
Key data sources include SymphonyIRI InfoScan Reviews quantifying retail
mass-market sales at the marketer/brand share level, SPINSscan retail sales in
the natural food channel, Experian Simmons national consumer surveys on
purchasing patterns including brand preferences, and Packaged Facts' own
online consumer survey conducted in March 2012. The report also includes
dozens of images of new products and consumer advertising and marketing
promotions, with a particular focus on the increasing usage of new media.
Table of Contents
Table of Contents
Chapter 1: Executive Summary
Introduction
Scope of Report: Foodservice and Retail
Excluded Products
Product Types
Product Categories
Report Methodology
Market Trends
Sales Top $25.1 Billion in 2011
Foodservice Is the Larger Channel
Packaged Ice Cream Dominates Mass-Market Sales
Figure 1-1: Share of Total U.S. Dollar Sales of Ice Cream and Frozen
Desserts: Foodservice vs. Retail, 2007 vs. 2011 (percent)
Sales Will Top $28.6 Billion by 2016
Competitive Trends
A Highly Competitive Marketplace
Foodservice Marketers
Co-Packing and Ice Cream Mixes
Recent Mergers and Acquisitions
Top 12 Marketers Account for 70% of Mass-Market Ice Cream and Frozen
Dessert Sales
The Big Two: Nestlé and Unilever
Dreyer's/Edy's the Most Popular Brand
Foodservice Outlets
Figure 1-2: Estimated Share of U.S. Foodservice Dollar Sales of Ice
Cream and Frozen Desserts: By Channel, 2012 (percent)
New Product Trends
Pace of Retail New Product Introductions Slows
Private Label Introductions Soar
Major Launches
Unilever Brings Magnum to the U.S.A.
Illustration 1-1: Magnum Ice Cream Bars
Burger King's New Menu Features Soft-Serve Desserts
Illustration 1-2: Burger King's New Soft-Serve Desserts
TCBY Launches Retail Line of Packaged Frozen Yogurt
Table 2-10: SymphonyIRI-Tracked Sales and Share of Dessert and Snack
Categories Through Mass-Market Channels, YE February 2012 (in millions of
dollars)
Single-Serve Products Growing
Addressing Health and Nutrition Concerns
Is Ice Cream Addictive?
Retail Deals
Foodservice Deals
Foodservice Expansion
Retail Expansion
U.S. Population Growing Older and More Diverse
Table 2-11: Demographic Snapshot of the U.S. Population
Hispanic Marketing Opportunities
Table 2-12: Ice Cream and Frozen Dessert Products and Brands with High
Indexes Among Hispanic Consumers, 2011 (U.S. adults)
African-American Marketing Opportunities
Asian-American Marketing Opportunities
Table 2-13: Ice Cream and Frozen Dessert Products and Brands with High
Indexes Among African-American Consumers, 2011 (U.S. adults)
Table 2-14: Ice Cream and Frozen Dessert Products and Brands with High
Indexes Among Asian-American Consumers, 2011 (U.S. adults)
Projected Market Growth
Ice Cream and Frozen Dessert Sales Will Top $28.6 Billion by 2016
Table 2-15: Projected Total U.S. Sales of Ice Cream and Frozen Desserts,
2011-2016 (in millions of dollars)
Foodservice Sales Will Grow Slowly to $15.8 Billion in 2016
Retail Sales Will Reach $12.9 Billion by 2016
Table 2-16: Projected U.S. Sales of Ice Cream and Frozen Desserts
Through Foodservice Channels, 2011-2016 (in millions of dollars)
Table 2-17: Projected U.S. Sales of Ice Cream and Frozen Desserts
Through Retail Channels, 2011-2016 (in millions of dollars)
Chapter 3: The Marketers
Marketer Overview
A Highly Competitive Marketplace
Foodservice Marketers
Co-Packing and Ice Cream Mixes
Recent Mergers and Acquisitions
Four Growth Paths: Acquisitions, Innovation, Expansion, Focus
The Acquisition Track
The Innovation Track
The Expansion Track
The Focus Track
Entering the Ice Cream and Frozen Desserts Market
Retail Marketer and Brand Share
Methodology
Top 12 Marketers Account for 70% of Mass-Market Ice Cream and Frozen
Dessert Sales
The Big Two: Nestlé and Unilever
Dreyer's/Edy's the Most Popular Brand
Figure 3-1: U.S. Retail Sales of Ice Cream and Frozen Desserts: Top
Brands by Dollar Share, YE February 2012 (percent)
Nestlé Dreyer's Leads Ice Cream Category with 21% Share
Dreyer's/Edy's and Breyers Top Packaged Ice Cream Brands
Figure 3-2: U.S. Retail Sales of Packaged Ice Cream: Top Brands by
Dollar Share, YE February 2012 (percent)
Nestlé Dreyer's Commands Strong Lead in Frozen Novelties with 31%
Share
Dreyer's/Edy's, Klondike, and Nestlé Drumstick the Best- Selling
Novelties
Figure 3-3: U.S. Retail Sales of Frozen Novelties: Top Brands by Dollar
Share, YE February 2012 (percent)
Nestlé Dreyer's Also Leads Frozen Yogurt/Tofu
Rich Products Dominates Ice Cream Desserts with 70% Share
Private Label Leads Sherbet/Sorbet/Ices with 42% Share
Jel Sert Leads Tiny Ice Pop Novelties Category with 38% Share
Table 3-1: Top Marketers of Ice Cream and Frozen Desserts by
SymphonyIRI-Tracked Sales and Share, YE Februar, 011 vs. YE February 2012
(in millions of dollars)
Table 3-2: Top Marketers of Packaged Ice Cream by SymphonyIRI-Tracked
Sales and Share, YE February 2011 vs. YE February 2012 (in millions of
dollars)
Table 3-3: Top Marketers of Frozen Novelties by SymphonyIRI-Tracked
Sales and Share, YE February 2011 vs. YE February 2012 (in millions of
dollars)
Table 3-4: Top Marketers of Frozen Yogurt/Tofu by SymphonyIRI-Tracked
Sales and Share, YE February 2011 vs. YE February 2012 (in millions of
dollars)
Table 3-5: Top Marketers of Ice Cream Desserts by SymphonyIRI-Tracked
Sales and Share, YE February 2011 vs. YE February 2012 (in millions of
dollars)
Table 3-6: Top Marketers of Sherbet/Sorbet/Ices by SymphonyIRI-Tracked
Sales and Share, YE February 2011 vs. YE February 2012 (in millions of
dollars)
Table 3-7: Top Marketers of Ice Pop Novelties by SymphonyIRI-Tracked
Sales and Share, YE February 2011 vs. YE February 2012 (in millions of
dollars)
Competitor Profiles
Nestlé Dreyer's Ice Cream Co.
Dreyer's/Edy's, the Nation's Leading Premium Brand
Haagen-Dazs, the First Superpremium Ice Cream
Nestlé Brand Novelties
Skinny Cow for Low-Calorie Indulgence
Unilever: The World Leader
Breyers, an American Classic
Ben & Jerry's, the Iconoclastic Superpremium Brand
Klondike
Unilever Rolls Out Magnum in U.S.
Popsicle: Invented by a Kid, Targets Kids
Good Humor: Ice Cream on a Stick
Unilever's Environment-Friendly Programs
Other Large National Players
Wells Enterprises Has a Growing National Presence
Dean Foods Reorganizes for Growth
The Major Regionals: Looking Beyond the Horizon
Blue Bell Creameries the No. 4 Marketer, No. 3 Ice Cream Brand
Friendly's Ice Cream, Now in a Store Near You
H.P. Hood: The New England Superregional
Kemps Now Part of Dairy Foods of America
Prairie Farms Dairy: A Farmer-Owned Cooperative
Turkey Hill Dairy: A Mid-Atlantic Favorite
Other Noteworthy Regionals
Graeter's: A Cincinnati Icon
Hudsonville Creamery & Ice Cream
Perry's Ice Cream Co.
Pierre's Ice Cream Co.
Schoep's Ice Cream, a Wisconsin Brand and Co-Packer
Smith Dairy: Christianity Is Part of the Mission
Tillamook County Creamery Association: It's More than Cheese
Niche Marketers
Ciao Bella Gelato Co. Expands to Retail
Denali Flavors Licenses its Flavors and Recipes
J&J Snack Foods Corp. with Ices and Frozen Juice Bars
Jel Sert Co., the Leader in Freeze-at-Home Pops
Lovin' Scoopful: A New Player with a Charitable Mission
Mars Chocolate North America
Oregon Ice Cream Co., a Marketer and Co-Packer
Rich Products Corp. the Leading Marketer of Ice Cream Cakes
Talenti Gelato e Sorbetto, the Nation's Best-Selling Gelato
Turtle Mountain: A Leader in Dairy-Free Frozen Desserts
Chapter 4: New Product Trends
Pace of Retail New Product Introductions Slows
Table 4-1: Ice Cream & Frozen Dessert New Product Introductions by
Category, 2010 vs. 2011 (number)
Private Label Introductions Soar
Major Launches
Unilever Brings Magnum to the U.S.A.
Illustration 4-1: Magnum Ice Cream Bars
Burger King's New Menu Features Soft-Serve Desserts
Illustration 4-2: Burger King's New Soft-Serve Desserts
TCBY Launches Retail Line of Packaged Frozen Yogurt
Illustration 4-3: TCBY's Packaged Frozen Yogurt for Retail Channels
Illustration 6-50: Saturday Night Live's Classic Schweddy Balls Skit
Chapter 7: The Consumer
Packaged Facts Online Consumer Survey
Methodology
Three Out of Four Americans Eat Ice Cream/ Frozen Desserts; Frequency
Increases in Warm Weather
Where People Eat Ice Cream and Frozen Desserts
Table 7-1: Frequency of Eating Ice Cream and Frozen Desserts by Warm
Weather vs. Cold Weather, March 2012 (U.S. adults)
Table 7-2: Where People Have Eaten Ice Cream or Frozen Desserts in Last
6 Months, March 2012 (U.S. adults)
Packaged Regular Ice Cream Is Most Popular Type
Table 7-3: Types of Ice Cream and Frozen Desserts Eaten in Last 6 Months
(As a Snack or Meal vs. As Dessert After Meal), March 2012 (U.S. adults,
percent)
Supermarkets the Most Popular Place to Buy Packaged Ice Cream and Frozen
Desserts
Table 7-4: Where People Buy Packaged Ice Cream and Frozen Desserts:
Percent of Purchasers in Last 6 Months by Retail Channel, March 2012 (U.S.
adults)
Experian Simmons Consumer Survey
Methodology
Two Out of Three Households Use Regular Ice Cream Most Often
Table 7-5: Household Usage Rates of Ice Cream and Frozen Desserts: By
Product Type, 2011 (percent of U.S. households)
Household Use by Product Type by Age Group
Table 7-6: Household Use of Ice Cream and Frozen Desserts: By Product
Type by Age Group, 2011 (index)
Household Use by Product Type by Ethnic Group
Table 7-7: Household Use of Ice Cream and Frozen Desserts: By Product
Type by Ethnic Group, 2011 (index)
Regional Preferences for Different Frozen Dessert Products
Table 7-8: Household Use of Ice Cream and Frozen Desserts: By Product
Type by Region, 2011 (index)
Household Use by Product Type by Presence of Children
Table 7-9: Household Use of Ice Cream and Frozen Desserts: By Product
Type by Presence of Children, 2011 (index)
Four-Year Trend by Types of Ice Cream and Frozen Desserts Purchased
Table 7-10: Trended Percent of Ice Cream and Frozen Dessert Purchasers:
By Product Type, 2008-2011 (percent of U.S. households)
Demographic Trends by Product Type
Regular Ice Cream (Not Diet)
Frozen Novelties
Frozen Yogurt
Light/Low-fat Ice Cream
Low-fat Frozen Yogurt
Sherbet
Regular Frozen Yogurt (Not Diet)
No-Sugar-Added Ice Cream or Sherbet
Non-fat/Fat-Free Frozen Yogurt
Fruit Sorbet
Fat-Free Ice Cream
Non-Dairy Ice Cream Alternatives
Brand Usage Rates
Demographic Trends for Selected Ice Cream & Sherbet Brands
Demographic Trends for Selected Frozen Novelties Brands
Demographic Trends for Selected Frozen Yogurt Brands
Table 7-11: Top 10 Demographic Indicators for Ice Cream and Frozen
Desserts by Product Type, 2011 (index of U.S. households)
Table 7-12: Ice Cream and Frozen Dessert Brands Used Most Often, 2011
(percent of U.S. households)
Table 7-13: Top 10 Demographic Indicators for Selected Ice Cream &
Sherbet Brands, 2011 (index of U.S. households)
Table 7-14: Top Demographic Indicators for Selected Frozen Novelties
Brands, 2011 (index of U.S. households)
Table 7-15: Top 10 Demographic Indicators for Selected Frozen Yogurt
Brands, 2011 (index of U.S. households) 800.298.5294
Ice Cream and Frozen Desserts in the U.S.: Markets and Opportunities in Retail and Foodservice; 7th Edition published by Packaged Facts in April 30, 2012. This report consists of 372 Pages and the price starts from US $ 3750.
The contents of this page may be different from the latest version. Please contact us for details.
Press Release
U.S. Ice Cream Market Topped $25.1 Billion in 2011
May 14th, 2012
Global Information Inc. would like to present a new market research report, "Ice Cream and Frozen Desserts in the U.S.: Markets and Opportunities in Retail and Foodservice; 7th Edition" by Packaged Facts.
According to Packaged Facts, ice cream and frozen dessert sales topped $25.1 billion in 2011, up 2.4% over the previous year--representing a small upswing after two years of flat sales. Because ice cream and frozen desserts purchased in foodservice channels have a higher ticket price per serving than do their counterparts purchased in retail channels, foodservice is the larger of the two sectors in dollar terms, accounting for 57% of overall sales. Within the retail mass market for packaged products, packaged ice cream is the largest category, accounting for 55% of total retail sales, followed by frozen novelties at 36%. The fastest dollar growth, however, came from the frozen yogurt/tofu specialty segment.
In the mature U.S. marketplace for ice cream and frozen desserts, according to Packaged Facts publisher David Sprinkle, marketers, retailers, and foodservice providers can grow their businesses by creating and marketing products that speak to todays consumers on an emotional level. Along with localized strategies and niche products representing true differentiation, integrating new media into the marketing mix can create buzz and communicate brand attributes that are responsive to the desires of economic downturn-weary Americans wanting to indulge without breaking the bank.
Ice cream and frozen desserts is a highly competitive market, with two multinational conglomerates--NestlAc and Unilever--at the top of the heap. Across the country, nonetheless, are hundreds of regional and local competitors that often go head-to-head with the industry giants in particular geographic markets, with many local and regional brands commanding the loyalty of generations of customers. In addition, a slew of niche companies run by entrepreneurs are making more than a blip on the radar screen with innovative and truly differentiated products. Also in the mix is a generous swirl of private label, with the improved quality of store brands making them an attractive price/value alternative to premium brands.
