The $20 billion U.S. chocolate industry is a mature, differentiated and
demanding food category - making it a challenge for marketers of chocolate
products seeking to distinguish themselves from the competition. From this
perspective, Chocolate Candy in the U.S. examines the current state of the
industry and where the growth will be over the next five years. While the
country remains challenged by economic doldrums, chocolate in the near term
will continue to outpace overall food market growth.
Factors spurring continued dollar gains in the chocolate market include:
The success and increasingly widespread acceptance of premium chocolates,
spurred both by consumers' desire to indulge in this “affordable
luxury” and by the influence of foodie culture
Growth of chocolate retailers, both through franchise expansion and by
successful independent shops looking to expand their footprints
Continued innovation in packaging and flavors by major and niche chocolate
manufactures alike
Increased marketing support and advertising expenditures
Rising prices at retail, driven in part by higher input costs
Chocolate Candy in the U.S. measures the size and analyzes the growth
factors for the U.S. chocolate market based upon primary and secondary
research, including chocolate product shopper insights from Packaged Facts'
online consumer panel as well as SymphonyIRI data for mass-market channels,
SPINSscan data for natural and gourmet grocers, and national consumer survey
data from Experian Simmons.
This report will help:
Marketing managers identify market opportunities and develop targeted
promotion plans for chocolate
Research and development professionals stay on top of competitor
initiatives and explore demand for products by type
Advertising agencies working with clients in the food industry understand
the product buyer to develop messages and images that spur consumer purchase
Business development executives understand the dynamics of the market and
identify possible partnerships
Information and research center librarians provide market researchers,
brand and product managers and other colleagues with the vital information
they need to do achieve their goals more efficiently
Table of Contents
Table of Contents
Chapter 1: Executive Summary
Scope of Report
Report Methodology
Chocolate Candy Resilient Despite Economy, Material Costs
Table 1-1: U.S. Sales of Chocolate Candy, 2007-2011 (in millions of
dollars)
Grocery at 16% Share
Table 1-2: Share of U.S. Sales of Chocolate Candy by Channel, 2011
(percent)
Chocolate Candy Is Bought Everywhere
Table 1-3: Consumers' Response to Question About Chocolate Purchases:
Where do you usually buy chocolate candy? (Please check all that apply), 2012
SymphonyIRI-tracked Sales Show Solid Dollar Growth
Table 1-4: SymphonyIRI-Tracked Sales of Chocolate Candy: Overall and by
Segment, 2011
Premium Chocolate Is Integral to Mass-Market Growth
Table 1-5: SymphonyIRI-Tracked Sales of Chocolate Candy: By Premium
Segment, 2011 (in millions)
Natural Foods Channel and Organic Chocolate
Table 1-6: SPINSscan-Tracked Sales of Chocolate Candy in Natural
Supermarket Channel, 2010-2011
Table 1-7: SPINSscan-TrackedSales of Chocolate Candy in Specialty
Gourmet Channel, 2010-2011
Chocolate Maintains a Top 10 Position in Food
Table 1-8: Selected Mass-Market Food and Beverage Categories:
SymponyIRI-Tracked Sales and Percent Change by Category, 2011
Chocolate Makers Continue to Capitalize on Health Benefits
Fair Trade Chocolate Gains Ground
Cost of Raw Materials Rise
Premium Moves Mainstream
Packaging Trends: Pouches, Bigger Sizes, New Labeling
Low-Calorie and Other Ingredient Trends
More Chocolate Sales on the Horizon
Table 1-9: Projected U.S. Sales of Chocolate Candy, 2012-2016 (in
millions of dollars)
The Competitive Landscape
Chocolate's Overall Usage Sees Big Jump
Table 1-10: Chocolate Candy Usage by Gender, 2011
Brand Preferences
Packaged Facts Survey Data on Chocolate Gifting
Table 1-11: Consumers' Response to Question About Gift Box Chocolate
Recipients: In the last 12 months, to how many people (other than yourself)
have you given boxed/gift-packaged chocolate candy?
Chapter 2: Market Trends
Chocolate Candy Sales Rise to $19.5 billion
Table 2-1: U.S. Sales of Chocolate Candy, 2007-2011 (in millions of
dollars)
A Multi-Channel Champion
Table 2-2: Share of U.S. Sales of Chocolate Candy by Channel, 2011
(percent)
Chocolate Is Bought Everywhere
Table 2-3: Consumers' Response to Question About Chocolate Purchases:
Where do you usually buy chocolate candy? (Please check all that apply)
SymphonyIRI-tracked Sales Show Solid Dollar Growth
Table 2-4: SymphonyIRI-Tracked Sales of Chocolate Candy: Overall and by
Segment, 2011
Table 5-6: Consumers' Response to Question About Chocolate Brands: Have
you purchased any of the following brands of candy in the last 12 months?
Consumer Demographics
Table 5-7: Demographics of Chocolate Candy Consumers by Mass-Market
Brand, 2011 (Index)
Table 5-8: Demographics of Chocolate Candy Consumers by Premium Brand,
2011 (Index)
Packaged Facts survey studies chocolate gifting
Table 5-9: Consumers' Response to Question About Gift Box Chocolate
Occasions: In the last 12 months, for what occasions have you purchased
boxed/gift-packaged chocolate candy?
Table 5-10: Consumers' Response to Question About Gift Box Chocolate
Recipients: In the last 12 months, for whom (other than yourself) have you
purchased boxed/gift-packaged chocolate candy?
Table 5-11: Consumers' Response to Question About Gift Box Chocolate
Recipients: In the last 12 months, to how many people (other than yourself)
have you given boxed/gift-packaged chocolate candy?
Table 5-12: Consumers' Response to Question About Gift Box Chocolate
Spending: For a single gift, how much do you typically spend on
boxed/gift-packaged chocolate candy?
Consumer Psychographics
Table 5-13: Psychographics of Chocolate Candy Consumers by Mass-Market
Brand, 2011 (Index)
Table 5-14: Psychographics of Chocolate Candy Consumers by Premium
Brand, 2011 (Index)
Hershey's Consumer Segmentation
Organic Chocolate
Table 5-15: Organic Product Usage, 2011
Table 5-16: Demographics of Organic Chocolate Candy Consumers, 2011
(Index)
Chocolate Candy in the U.S., 9th Edition published by Packaged Facts in May 25, 2012. This report consists of 164 Pages and the price starts from US $ 3750.
