Food and Beverage Packaging Trends in the U.S. provides fresh, original and
actionable analysis of how key consumer trends intersect with and impact food
and beverage packaging. Packaging has increasingly moved beyond basic
functionality into value-added features that amp up convenience, product
quality and freshness, and eco-friendliness. Based on proprietary Packaged
Facts survey data, this report analyzes which packaging attributes and
innovations are most valuable to consumers and most likely to influence
consumer behavior.
This report provides food manufacturers, marketers and brand managers as well
as retailers with answer to these key questions:
How do key consumer trends of quality, convenience and eco-friendliness
impact food and beverage packaging?
What's new and next in food and beverage packaging?
What are the implications for manufacturers and retailers?
From purchase at the shelf through consumption, packaging for food and
beverages is evolving to intersect with consumer priorities. Categories and
brands have benefited significantly when manufacturers and retailers have
alinged packaging innovaton with emerging consumer attitudes and trends. To
navigate this dynamic environment, manufacturers and retailers must understand
what will matter most to consumers and which packaging innovations can deliver
benefits that actually impact behavior.
Table of Contents
Table of Contents
Chapter 1: Executive Summary
Introduction
Scope and Methodology
Report Methodology
Role of Packaging for Consumers
Figure 1-1: Percent of Consumers Dissatisfied With Packaging Options
Available: By Product Type, 2012
Figure 1-2: Percent of Consumers Who Strongly or Somewhat Agree With
Selected Grocery Packaging Statements, 2012
Table 1-1: Summary of Consumer Comments Concerning Dissatisfaction
with Packaging for Various Product Types
Chapter 2: Food
Figure 2-1: Grocery Packaging Features That Consumers Consider Especially
Important, 2012 (percent of consumers)
Flexible Pouches
Figure 2-2: Percent of Consumers Who Purchased a Grocery Product in a
Stand-Up Flexible Pouch in the Last 30 Days, 2012
Figure 2-3: Product Types Purchased in a Stand-Up Flexible Pouch in Last
30 Days, 2012
Figure 2-4: Preference for Stand-Up Pouches Over More Conventional
Packaging, 2012 (percent of consumers)
Figure 2-5: Reasons for Preferring Stand-Up Pouches, 2012
Quality
Brand Image
Table 2-1: Relative Importance of Grocery Packaging Features by
Demographic Group: Seeing Product Inside Package, Realistic Image of
Product, Attractiveness of Design, 2012
Illustration 2-1: Talenti Gelato
Table 2-2: Index for Agreeing a Lot That You Always Look for Brand
Name on the Package: By Demographic Group, 2012
Private Label/Store Brands
Figure 2-6: Top Packaged Food Claims in the U.S. Market: By Number of
New Product Reports, 2011
Figure 2-7: Percent of Consumers Who Strongly or Somewhat With
Selected Statements Related to Store Brands vs. National Brands, 2012
Illustration 2-2: Kroger Before and After PL Packaging
Illustration 2-3: Wegmans Special Blends Grilled Vegetables
Figure 2-9: Percent of Consumers Who Strongly or Somewhat Agree With
Importance of Resealable Packaging for Frozen Vegetables and Fruits, 2012
Illustration 2-11: Fresh N Tasty Produce Pouch
Figure 2-10: Percent of Consumers Who Strongly or Somewhat Agree With
Selected Statements About Quality of Packaged Fruits and Vegetables
Compared to Fresh, 2012
Figure 2-11: Percent of Consumers Who Bought Vegetables Within the
Last 30 days: By Type, 2012
Table 2-4: Packaging Options That Consumers Consider Best at
Preserving the Quality of Vegetables, 2012 (percent of consumers)
Package Type
Figure 2-12: Percent of Consumers Who Bought Vegetables Within the
Last 30 days: By Type, 2012
Table 2-5: Packaging Options That Consumers Consider Best at
Preserving Quality of Fruit, 2012 (percent of consumers)
Table 2-7: Product Types or Forms Often Used: By Health and Well-Being
Segments, 2011
Packaging Meal Solutions
Illustration 2-34: P.F. Chang's Home Menu
Steam in-Bag Cooking
Figure 2-18: Percent Who Strongly or Somewhat Agree That Steamable
Microwaveable Pouch for Frozen Vegetables Is an Important Product Benefit,
2012
Illustration 2-35: Steam in Bag Frozen Meals
Illustration 2-36: Heinz Pasta Pouch
Illustration 2-37: Time-Wise Bowl Pouch
Value Added Functionality
Illustration 2-38: Sargento Fridge Pack
Illustration 2-38: Bookbinder Soups in Glass Jars
Illustration 2-39: Orville Redenbacher's Microwave Popcorn Pop Up Bowl
Retail Perspective
More Fresh Foods in Non-Grocers
Walmart Great for You Icon
Recent Examples of Pushing the Envelope
Illustration 2-40: Heinz Beanzawave USB-powered Mini Microwave
Where Does Opportunity Remain?
Trend Translation Tips
Eco-Consciousness
Consumers and Eco-Consciousness
Figure 2-19: Percent of Consumers Who “Agree a Lot” or
“Agree a Little” With Selected Statements Related to
Environmental Issues, 2011
Figure 2-20: Percent of Consumers Who Have Consciously Purchased
Grocery Products With Packaging That's Better for The Environment Within
the Last 30 days, 2012
Figure 2-21: Categories in Which Grocery Products Are Purchased with
Packaging That's Better for the Environment, 2012 (percent of consumers)
Natural, Organic Products Should Be More Eco-Friendly
Figure 2-22: Percent of Consumers Who “Agree a Lot” or
“Agree a Little” That Natural/Organic Products Should Have
More Environmentally Friendly Packaging, 2012
Certain Demographics Seek Out Eco-Friendly Packaging
Table 2-8: Relative Indexes for Strong Agreement With Selected
Environmental Statements: By Demographic Group, 2012
Less Packaging
Illustration 2-41 : Cheerios 2 Box Packages
Illustration 2-42: Freschetta Package Reduction
Illustration 2-43: Driscoll's Raspberry Packaging
Package-Free
Figure 2-23: Purchasing or Preparation of Selected Product Types
Within the Past 30 Days, 2012 (percent of consumers)
Recycling
Figure 2-24: Percent of Consumers Who “Agree a Lot” or
“Agree a Little” With Selected Statements Related to
Recycling, 2011
Figure 2-25: Percent of Consumers Who Recycle: By Packaging
Type/Material, 2011
Figure 2-26: Percent of Organic Grocery Shoppers Who Recycle: By
Packaging Type/Material, 2011
Recycling by Consumer Segment
Food Lifestyle Segmentation System
Retail Shopper Segmentation System
Table 2-9: Product Types or Forms Often Used: By Health and Well-Being
Segments, 2011
Making Recycling Easier to Understand
Illustration 2-44: How2Recycle Label
Hard to Recycle Packaging
Illustration 2-45: Yogurt Cup Recycling
Illustration 2-46: Terracycle Pouch Recycling
Regulatory Climate
Plastic Bags
Extended Producer Responsibility
Retail Perspective
Whole Foods
Walmart
Target
Recent Examples of Pushing the Envelope
Plant-Based Packaging
Illustration 2-47: SunChips Compostable Bag
Illustration 2-48: Snyder's of Hanover Renewable Plant-based Packaging
Figure 3-4: Percent Who Avoid Buying Individually Packaged Beverages
Because These Are Over-Packaged or Over-Priced Because of Packaging: By
Product Type, 2012 (percent of consumers)
Table 3-2: Selected Items Purchased on Most Recent Grocery Shopping
Trip, 2011 (percent of grocery shoppers)
Figure 3-5: Purchase of Single-Serve Beverages for Immediate
Consumption on Most Recent Grocery Shopping Trip: By Age Group, 2011
(percent of grocery shoppers)
Figure 3-6: Percent of Consumers Who Buy Bottled Water, 2012
Figure 3-7: Concerns Over Lighter-weight Plastic Packaging for Bottled
Water, 2012 (percent of consumers)
Recycling
Figure 3-8: Percent of Consumers Who Recycle: By Packaging
Type/Material, 2011
Illustration 3-35: PepsiCo Dream Machine
Illustration 3-36: Honest Tea "The Great Recycle" Program
Eco-Friendly Tetra Paks
Illustration 3-37: CalNaturale Tetra Paks
Regulatory Climate
Retail Perspective
Recent Examples of Pushing the Envelope
Bio-based Bottles
Coca-Cola PlantBottle
Illustration 3-38: Dasani & Odwalla Plant Bottle
Pepsi Plant-based Bottle
Illustration 3-39: Pepsi Plant-based Bottle
Where Does Opportunity Remain?
Trend Translation Tips
Food and Beverage Packaging Trends in the U.S.: Consumer Viewpoints and Marketer Opportunities published by Packaged Facts in June 12, 2012. This report consists of 136 Pages and the price starts from US $ 3500.
Press Release
20% Growth in Organic Chocolate Sales, U.S. Chocolate Candy Sales Worth $20 Billion
June 13th, 2012
Global Information Inc. would like to present a new market research report, "Food and Beverage Packaging Trends in the U.S.: Consumer Viewpoints and Marketer Opportunities" by Packaged Facts.
The $20 billion U.S. chocolate candy market is mature, differentiated, and demanding. Packaged Facts estimates the U.S. market for chocolate sold at retail at $19.5 billion in 2011, up 6.6% over the previous year. Everyday chocolate, seasonal candies, and premium chocolate all posted dollar gains for the market, though driven in part by price increases implemented to offset rises in raw material and other costs.
From a channel perspective, according to David Sprinkle, publisher for Packaged Facts, chocolate is showing particular resilience in convenience stores and natural food stores. In natural food stores, organic chocolates posted nearly 20% growth in 2011, according to SPINSscan data cited in the report. Conventional supermarkets nonetheless remain the main channel for chocolate sales, followed by convenience stores.
While the country remains challenged by economic doldrums, chocolate can be counted on to outpace overall food market growth. Packaged Facts identifies the following as factors that will continue to spur dollar gains in the market:
The success and increasingly widespread acceptance of premium chocolates, spurred both by consumers desire to indulge in this "affordable luxury" and by the influence of foodie culture
Growth of chocolate retailers, both through franchise expansion and by successful independent shops looking to expand their footprints
Continued innovation in packaging and flavors by major and niche chocolate manufacturers alike
Increased marketing support and advertising expenditures
Rising prices at retail, driven in part by higher input costs
