Cover Image
Market Research Report - 242978

Food and Beverage Packaging Innovation in the U.S.: Consumer Perspectives

Published by Packaged Facts
Published Content info 113 Pages
Price
Back to Top
Food and Beverage Packaging Innovation in the U.S.: Consumer Perspectives
Published: August 27, 2015 Content info: 113 Pages
Description

From purchase off the shelf through consumption, packaging for food and beverages is evolving to intersect with consumer needs and desires, and for good reason. Categories and brands benefit significantly-and are at times completely rejuvenated-when manufacturers and retailers merge consumer trends with packaging innovations, from the playfully pop-culture oriented to the futuristic and highly technical.

Dramatic changes in demographics, lifestyles, and eating patterns are creating new opportunities for food and beverage packaging. Among the demographic mega-trends feeding into package development are changing population distribution, fewer married couples and more people living alone, smaller household size, and multi-generational households. These demographic changes are leading to changes in household dynamics and eating behaviors, such as multi-shopper households, more meals being eaten alone, and more snacking on more occasions. Also changing is the balance between perishable foods and beverages merchandised in stores' so-called “perimeter departments” and the shelf-stable and frozen foods merchandised in the center-store aisles.

To further take advantage of the dynamic environment, marketers and retailers must understand what matters most to consumers, and what packaging innovations can deliver benefits that actually impact behavior.

Scope and Methodology

Packaged Facts' brand-new report, Food and Beverage Packaging Innovation in the U.S.: Consumer Perspectives, is divided into three sections:

  • 1) The first section focuses on packaging types and materials, and the state of recycling.
  • 2) The second part of the report analyzes extensive data from a proprietary Packaged Facts National Consumer Survey conducted in April 2015, and Simmons National Consumer Survey data from Experian Marketing Services, as well as other published surveys, to delve deeply into what features today's consumers are seeking in food and beverage packaging.
  • 3) The final chapter presents key demographic, lifestyle, and eating trends that are affecting packaging use and decisions, and considerations that play important roles in the messages marketers convey. Cited are more than 50 examples of recently introduced food and beverage products along with photographs or diagrams.

In addition to the Packaged Facts consumer survey, our primary research for Food and Beverage Packaging Innovation in the U.S. includes on-site examinations of on-site examination of products in retail stores. Secondary research involved evaluating and comparing data and reports by government agencies such as the Environmental Protection Agency (EPA) and the U.S. Food and Drug Administration (EPA); and reports by industry associations such as the American Chemistry Council, the Can Manufacturers Institute, the Container Recycling Institute, the Flexible Packaging Association, and the Glass Packaging Institute. Additional secondary sources included reviewing more than 250 articles and reports found in industry and consumer media; websites and literature from individual food and beverage companies; and other Packaged Facts reports.

Table of Contents

Table of Contents

Chapter 1: Executive Summary

  • Overview
  • The Roles of Packaging for the Food and Beverage Industry
  • Packaging Types and Materials
  • Packaging Types: Rigid and Flexible
  • Packaging Materials
  • Factors in Recycling Packaging Materials
  • The State of Recycling
  • The Consumer
  • Freshness and Food Safety the Greatest Consumer Priorities
  • Table 1-1: Consumer Priorities for Food and Beverage Packaging, 2015(Percent of U.S. adults)
  • Convenience, Appearance Not as Important
  • Consumers Want Packaging to be Tamper-Proof, Easy to Open
  • Glass the Favorite Packaging Material
  • Consumer Attitudes Toward Recycling
  • Packaging Trends
  • Demographic, Lifestyle, and Eating Mega-Trends
  • Targeting Millennials
  • Smaller Packages are a Big Trend in Packaging
  • Packaging for Convenience
  • See-Thru Packaging Can Boost Sales
  • Eco-Friendly Packaging Growing
  • Marketers Introduce More Sustainable Packaging for Bottled Water
  • Pods Go Sustainable...and Beyond Beverages

Chapter 2: Overview

  • Scope of Report
  • Methodology
  • Market Overview
  • The Roles of Packaging for the Food and Beverage Industry
  • Regulation
  • Packaging Types and Materials
  • Packaging Types: Rigid and Flexible
  • Flexible Packaging
  • Packaging Materials
  • Glass
  • Glass Jars and Bottles
  • Metal
  • Tinplate and Tin-Free Steel Cans and Boxes
  • Aluminum Cans and Bottles
  • Paper and Paperboard (Cardboard)
  • Paper Bags
  • Paperboard Boxes and Cartons
  • Cardboard Trays
  • Plastic
  • Types of Plastic by Resin Identification Codes
  • Polycarbonate and the BPA Controversy
  • Combinations of Materials
  • Laminates
  • Aseptic Cartons
  • Illustration 2-1: Structure of a Typical Aseptic Carton
  • Gable Cartons
  • Illustration 2-2: Structure of a Typical Gable Carton
  • Flexible Pouches
  • Pods and Capsules
  • Retort Pouches
  • Squeeze Tubes (Plastic or Metal)
  • Other Materials
  • Cloth Bags
  • Eco-Friendly Packaging
  • Recycling
  • Factors in Recycling Packaging Materials
  • The State of Recycling
  • Figure 2-1: U.S. Recycling Rates by Selected Food and Beverage Packaging Materials, 2013 (Percent)
  • Source Reduction

Chapter 3: The Consumer

  • Packaged Facts Proprietary Survey
  • Freshness and Food Safety the Greatest Consumer Priorities
  • Table 3-1: Consumer Priorities for Food and Beverage Packaging, 2015(Percent of U.S. adults)
  • More Women than Men Rank Freshness, Food Safety High Priority
  • Figure 3-1: Top Consumer Priorities for Food and Beverage Packaging,Women vs. Men 2015 (Percent of U.S. adults)
  • Convenience, Appearance Not as Important
  • Table 3-2: Consumer Attitudes Toward Food and Beverage Packaging, 2015(Percent of U.S. adults)
  • Consumers Want Packaging to be Tamper-Proof, Yet Easy to
  • Open and Resealable
  • Table 3-3: Importance of Features in Food and Beverage Packaging, 2015(Percent of U.S. adults)
  • Tamper-Proof Packaging Appeals Especially to Older Shoppers, Women
  • Figure 3-2: Shoppers Who Rank Tamper-Proof Packaging “Very Important,”2015 (Percent of U.S. adults)
  • Families with School-Age Kids Seek Easy to Open Packaging
  • Figure 3-3: Key Demographic Groups That Rank Easy-to-Open Packaging “Very Important,” 2015 (Percent of U.S. adults)
  • Families with Kids also Favor Eco-Friendly Packaging
  • Figure 3-4: Shoppers Who Say Eco-Friendly Packaging is “Very Important,” 2015 (Percent of U.S. adults)
  • Glass the Favorite Packaging Material
  • Table 3-4: Favorite Food and Beverage Packaging Materials, 2015 (Percent of U.S. adults)
  • About 70% to 75% of Consumers Always or Often Recycle
  • Table 3-5 Consumer Frequency of Recycling Food and Beverage Packaging by Material, 2015 (Percent of U.S. adults)
  • Barriers to Recycling
  • Figure 3-5: Level of Agreement with the Statement, “Recycling Food and Beverage Packaging is Convenient Where I Live,” 2015 (Percent of U.S. adults)
  • Figure 3-6: Level of Agreement with the Statement, “Recycling Food and Beverage Packaging is Emphasized Where I Live,” 2015 (Percent of U.S. adults)
  • Simmons National Consumer Survey
  • Methodology
  • Consumer Attitudes Toward Recycling
  • Table 3-6: Consumer Attitudes Toward Recycling, 2011-2015 (Percent of U.S. adults)
  • Higher Education the Strongest Indicator for Recycling
  • Table 3-7: Top Demographic Indicators for Consumer Attitudes Toward Recycling, 2015 (index of U.S. households)
  • Johns Hopkins Survey on Wasted Food
  • MeadWestvaco ‘Packaging Matters' Study
  • Figure 3-7: U.S. Consumer Satisfaction with Packaging, by Product Category, 2015 (Percent of U.S. consumers who are completely/very satisfied)

Chapter 4: Packaging Trends

  • Demographic, Lifestyle, and Eating Mega-Trends
  • Changing Population Distribution
  • Figure 4-1: U.S. Population Distribution by Age, 2013
  • Fewer Married Couples; More People Living Alone
  • Figure 4-2: U.S. Household Composition
  • Household Size Declines
  • Figure 4-3: U.S. Household Size
  • Multi-Generational Households
  • Multi-Shopper Households
  • More Meals Eaten Alone
  • More Snacking on More Occasions
  • Fresh Foods vs. Center-Store
  • Key Packaging Trends
  • Targeting Millennials
  • Illustration 4-1: Campbell's GO Soup in Pouches
  • Illustration 4-2: Progresso Artisan Soup in Aseptic Boxes
  • Illustration 4-3: Campbell's Organic Soups in Aseptic Cartons
  • Different Strokes for Different Folks
  • Smaller Packages are a Big Trend in Packaging
  • Illustration 4-4: Pepsi Mini Cans
  • Illustration 4-5: Kellogg's Eggo Bites in Individual Pouches
  • Illustration 4-6: Fresh Life Harvest Single-Ear Corn Packs
  • Illustration 4-7: Skippy Singles Peanut Butter Stack Pak
  • Illustration 4-8: Duncan Hines Perfect Size Cake Mix Kit
  • Packaging for Convenience
  • Uses Expand for Pouches
  • Illustration 4-9: Kellogg's Special K Granola in Pouches
  • Illustration 4-10: McCormick Skillet Sauce in Pouches
  • Illustration 4-11: Mario Camacho Snack Olives
  • Illustration 4-12: Yumbutter GO-Anywhere Pouches
  • Illustration 4-13: Kraft YES Pack for Foodservice Salad Dressing
  • Illustration 4-14: Chicken of the Sea Flavored Salmon in Pouches
  • Flexible Means More than Pouches
  • Illustration 4-15: Pop-Up Box for Fisher Roasted Party Peanuts
  • Flexible Might Not Always Be Best
  • Illustration 4-16: Thermoformed Cheese Packaging vs. Flexible Cheese Packaging
  • The Main Squeeze
  • Illustration 4-17: Plum Vida Squeeze Pouches from Plum Organics
  • Illustration 4-18: Hellmann's Squeeze More Out Mayo Bottle
  • Illustration 4-19: Squeeze Package for Daisy Sour Cream
  • Illustration 4-20: Maxwell House Iced Coffee Concentrate
  • Illustration 4-21: Kitchen Accomplice Broth Concentrates
  • Fresh Produce Packaged for On-the-Go Convenience
  • Illustration 4-22: Naturipe Farms Blueberry Snack Packs
  • Illustration 4-23: Cup O' Cherries from Chelan Fresh Marketing
  • Illustration 4-24: Stack of Rockit Apples from Chelan Fresh Marketing
  • Illustration 4-25: CMI Fresh Pears in Pouches
  • Illustration 4-26: Organic Girl Velcro-Closed Pouches
  • See-Thru Packaging Can Boost Sales
  • More Transparency-Literally
  • Illustration 4-27: Capri Sun Clear Bottom Pouches
  • Illustration 4-28: KIND Bars in Transparent Wrappers
  • Illustration 4-29: Hormel's Skippy P.B. Bites in Transparent Cup
  • Eco-Friendly Packaging Growing
  • Marketers Introduce More Sustainable Packaging for Bottled Water
  • Illustration 4-30: Coca-Cola Co.'s PlantBottle
  • Illustration 4-31: Nestlé's 100% rPET bottle for resource Natural Spring Water
  • Illustration 4-32: JUST Water in Tetra Top Carton Bottle Made from 53% Paper
  • Pods Go Sustainable...and Beyond Beverages
  • Illustration 4-33: Melitta Recyclable Single-Serve Coffee Pods
  • Illustration 4-34: Copper Moon Coffee Compostable Pods
  • Illustration 4-35: General Mills Bistro Cups for Oatmeal and Soups
  • Eco-Friendly Potato Bags
  • Illustration 4-36: Wada Farms' Tater Made Eco-Friendly Bags
  • Personalized Packages
  • Illustration 4-37: Coca-Cola Personalized Bottles
  • Illustration 4-38: Lay's Potato Chips Personalized Bags
  • Innovative Designs
  • Disruptive Packaging
  • Illustration 4-39: Fairlife Milk Plans to Disrupt the Dairy Case
  • Fashion Designs
  • Illustration 4-40: Yoplait Signature Collection Designer Packages
  • Illustration 4-41: J.W. Anderson's Designs for Diet Coke Bottles
  • Illustration 4-42: Mello Yellow's Camouflage Skins
  • Retro Designs
  • Illustration 4-43: Miller Lite Beer in Retro Cans
  • Illustration 4-44: Mountain Dew DEWShine in Retro Glass Bottles
  • Innovative Packaging Designs
  • McDonald's Hungary's Revolutionary New Take-Out Bag
  • Illustration 4-45: McDonald's BagTray (Hungary)
  • Pizza Hut Hong Kong's Movie Projector Boxes
  • Illustration 4-46: Pizza Hut Box Becomes a Movie Projector (Hong Kong)
  • Grolsch Beer in a Jar (Romania)
  • Illustration 4-47: Grolsch Brewery Beer in a Reusable Jar
  • Coca-Cola Israel Creates 2 Million Unique Diet Coke Bottles
  • Illustration 4-48: Coca-Cola Israel Creates 2 Million Unique Bottles
  • Coca-Cola in Cans and Bottles in Braille (Mexico and Argentina)
  • Illustration 4-49: Coca-Cola Cans Personalized in Braille
  • Shirokuma Makes Rice Packages Irresistible
  • Illustration 4-50: Shirokuma Rice with Easy-Carry Handle (Japan)
  • Tech Watch
  • Fragrance-Zip Closures Emit Aromas
  • Illustration 4-51: Fragrance-Zip Fastener Designed to Emit an Aroma When Opened
  • UV-Activated Designs Change Color in Sunlight
  • Illustration 4-52: Lay's UV-Activated Packages
  • Microwaveable Packs for the Taste of Freshly Cooked Chips
  • 3D-Printed ‘Smart Cap' Can Detect Milk Spoilage
  • Illustration 4-53: 3D-Printed “Smart Cap” for Milk
  • Silver Nanoparticles in Bottles Can Double Milk's Shelf Life
  • Ferrero Experiments with Packaging Made from Nutella Leftovers
  • Low-Tack Adhesive That is Reclosable Many Times
  • Edible and Water-Soluble Films
  • Illustration 4-54: Diagram of WikiPearl Edible Packaging Skin
Back to Top