Food and Beverage Packaging Trends in the U.S. provides fresh, original and actionable analysis of how key consumer trends intersect with and impact food and beverage packaging. Packaging has increasingly moved beyond basic functionality into value-added features that amp up convenience, product quality and freshness, and eco-friendliness. Based on proprietary Packaged Facts survey data, this report analyzes which packaging attributes and innovations are most valuable to consumers and most likely to influence consumer behavior.
This report provides food manufacturers, marketers and brand managers as well as retailers with answer to these key questions:
From purchase at the shelf through consumption, packaging for food and beverages is evolving to intersect with consumer priorities. Categories and brands have benefited significantly when manufacturers and retailers have alinged packaging innovaton with emerging consumer attitudes and trends. To navigate this dynamic environment, manufacturers and retailers must understand what will matter most to consumers and which packaging innovations can deliver benefits that actually impact behavior.