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How We Eat: Retail and Foodservice Opportunities in When and Where America Eats

Abstract

Many factors influence how we as Americans eat - everything from our age to how much money we earn to whether or not we have children in our lives whose dietary needs or whims must be prioritized daily. As a result our eating habits are as varied and individualized as we ourselves are. Food industry players nonetheless have opportunities to target a wide variety of consumers whose choices often revolve among three key priorities: health, convenience, and variety.

In this data-packed Packaged Facts report, How We Eat: Retail and Foodservice Opportunities in When and Where America Eats, we examine modern mealtime habits and how these three core food priorities combine into a variety of trends that will continue to influence the food and beverage landscape into the foreseeable future. Our look at when Americans eat not only tracks in detail the times when various consumer segments are having meals, but how these patterns influence their tendencies to snack, to eat more than three meal a day, to make unhealthy food choices, and to eat socially or alone.

Our analysis also spans retail and foodservice. Food spending, whether at home or at restaurants, has been driven by the youngest and the oldest adult brackets. seniors are spending somewhat more on both food at home and food away from home than they did in 2007, while younger adult consumers are spending a great deal more on food at home (20%) and food away from home (23%). Spending growth among younger adults is driven by population increases, whereas spending increases among older consumers suggest a lifestyle change - not coincidentally, 2011 marks the first year that Baby Boomers have reached the age of 65. These consumers bring with them not only household wealth accrued over time, but also restaurant engagement levels greater than that of earlier generations, driving spending growth.

Scope and Methodology

The research in this report is based primarily on Packaged Facts' ongoing coverage of the food and beverage retail and foodservice markets. This includes data analyzed from Packaged Facts' proprietary Food Shopper Insights Survey, conducted in March 2011 and based on a sample of 2,000 U.S. adults balanced to census data on measures of gender, age bracket, geographic region, household income level, and presence of children in the household). The report also draws on customized cross tabulations of data from The Experian Simmons National Consumer Survey covering Spring 2007 through Fall 2011. Additional information was gathered from various government, business, and trade media including the U.S. Bureau of Labor Statistics' Consumer Expenditure Survey.

Table of Contents

Chapter 1: Executive Summary

  • Overview
    • Scope and Methodology
  • Mealtime Trends
    • The Return of the Home Cooked Meal
    • The Blurring Line Between Snacks and Meals
    • The Rise of the Fourthmeal
    • Eating Alone Is Becoming a New Normal
    • Ready Meals with a Healthy Twist Prove Ideal for Busy Lifestyles
    • Vitamins and Minerals from Real Foods not Supplements
    • Millennials Spur Collision of Technology and Foodservice
    • The Passing of the Generational Torch
  • Eating Trends
    • Snacking in America
      • Table 1-1: Selected Meal and Snack Psychographics: By Generational Age Bracket, 2011 (percent and index)
    • Afternoon, Evening Snacks Are Most Popular
      • Table 1-2: Mealtime and Snacking Patterns: By Gender, March 2011 (percent of U.S. grocery shoppers)
      • Table 1-3: Patterns for Snacking Alone or With Others: Weekdays vs. Weekends, March 2011 (percent of U.S. grocery shoppers)
    • At-Home Snacks More Popular
    • When America Eats
      • Table 1-4: Percent Who Eat by Hour of Day: By Generational Age Bracket, 2011 (percent and index)
    • Who Eats Together, Who Eats Alone
    • Healthy Habits and Eating Patterns
      • Table 1-5: Selected Wellness and Nutrition Psychographics: By Generational Age Bracket, 2011 (percent and index)
  • Foodservice Trends
    • Hispanics Driving Growth in Food Spending
      • Table 1-6: Food, Food at Home, Food Away from Home & Restaurant Expense: Hispanic v. Non-Hispanic, 2007-2010
    • Growth at Opposite Ends of the Age Spectrum
    • Importance of $100K+ Households
    • Restaurant Usage by Major Segment
      • Table 1-7: Restaurant Usage by Major Segment, 3-Year Growth Index, 2008-2011
    • Restaurant Usage Trends by Generation
    • Restaurant Usage Trends by Household Income
    • Restaurant Usage Trends by Race/Ethnicity
      • Table 1-8: Prepared Foods Usage, Mean Usage and Usage Share by Retail Channel, 2012
    • Prepared Foods at Convenience Stores and Supermarkets
    • Key Points: Institutional Foodservice
    • Key Points: University Foodservice
    • Key Points: Corporate Foodservice
    • Key Points: Healthcare Foodservice
    • Key Points: U.S. Sports and Recreation Foodservice
    • Key Points: U.S. Amusement Park Foodservice
    • Eating at Restaurants by Daypart
      • Table 1-9: Percent at Restaurant, Bar, Pub or Cafe: By Gender & Generation, 2011
    • Meal Time Location Analysis

Chapter 2: Mealtime Trends

  • The Return of the Home Cooked Meal
    • The Correlation Between a Healthy/Happy Family and Meals at Home
  • The Blurring Line Between Snacks and Meals
    • “Better-For-You” Snack Products in High Demand
    • Healthy Snacks Gain Significance with American Parents
  • The Rise of the Fourthmeal
  • Eating Alone Is Becoming a New Normal
  • Ready Meals with a Healthy Twist Prove Ideal for Busy Lifestyles
  • Vitamins and Minerals from Real Foods not Supplements
  • Millennials Spur Collision of Technology and Foodservice
    • Tracking Sustainability Online
    • Catering for the Adventurous
  • The Passing of the Torch: Millennials Are Becoming Greater Preoccupation for Marketers
  • Exotic Flavors and Ethnic Cuisine Find a Home at Local Retailers

Chapter 3: Eating Trends

  • Overview
  • Snacking Patterns
    • Snacking, Fast Food, and the Return of Home Cooking in America
      • Table 3-1: Selected Meal and Snack Psychographics: By Generational Age Bracket, 2011 (percent and index)
    • U.S. Snack Market to Reach $77 Billion in 2015
      • Table 3-2: Projected U.S. Retail Sales of Snack Foods, 2010-2015 (in billions of dollars)
    • Afternoon, Evening Snacks Are Most Popular
      • Table 3-3: Meals/Snacks Typically Eaten: Overall and by Gender, March 2011 (percent of U.S. grocery shoppers)
      • Table 3-4: Mealtime and Snacking Patterns: By Gender, March 2011 (percent of U.S. grocery shoppers)
      • Table 3-5: Patterns for Snacking Alone or With Others: Weekdays vs. Weekends, March 2011 (percent of U.S. grocery shoppers)
    • At-Home Snacks More Popular
      • Table 3-6: Patterns for Snacking at Home or Away from Home: Weekdays vs. Weekends, March 2011 (percent of U.S. grocery shoppers)
      • Table 3-7: Patterns for Snacking in Home Kitchen or Elsewhere in Home: Weekdays vs. Weekends, March 2011 (percent of U.S. grocery shoppers)
      • Table 3-8: Patterns for Snacking at Table, at Kitchen Counter, or Elsewhere in Home: Weekdays vs. Weekends, March 2011 (percent of U.S. grocery shoppers)
  • When America Eats: An Hour by Hour Analysis
    • Table 3-9: Percent Who Eat by Hour of Day: By Generational Age Bracket, 2011 (percent and index)
    • Breakfast Cluster (7:00 am - 9:59 am)
      • Figure 3-1: Percent Who Eat During Breakfast (7:00 am - 9:59 am): By Generational Age Bracket, 2011 (percent)
    • Lunch Cluster (12:00 pm - 2:59 pm)
      • Figure 3-2: Percent Who Eat During Lunch (12:00 pm - 2:59 pm): By Generational Age Bracket, 2011 (percent)
    • Dinner Cluster (5:00 pm - 7:59 pm)
      • Figure 3-3: Percent Who Eat During Dinner (5:00 pm - 7:59 pm): By Generational Age Bracket, 2011 (percent)
    • Fourthmeal Cluster (10:00 pm - 5:59 am)
      • Figure 3-4: Percent Who Eat “Fourthmeal” (10:00 pm - 5:59 am): By Generational Age Bracket, 2011 (percent)
    • Who Eats Together, Who Eats Alone
      • Table 3-10: Social Eating Patterns by Hour of Day: By Generational Age Bracket, 2011 (percent and index)
      • Table 3-11: Solo Eating Patterns by Hour of Day: By Generational Age Bracket, 2011 (percent and index)
      • Table 3-12: Social or Solo Eating Patterns When Dining at Family Restaurants/Steakhouses or at Fast Food/Drive-In Restaurants: By Generational Age Bracket, 2011 (percent and index)
  • Consumer Eating Psychographics
    • Healthy Habits and Eating Patterns
      • Table 3-13: Selected Wellness and Nutrition Psychographics: By Generational Age Bracket, 2011 (percent and index)
      • “Better-For-You” Snack Products in High Demand
      • Natural and Organic Product Claims in Food and Beverage
        • Table 3-14: Consumer Opinion on Natural and Organic Products, February 2011 (percent)
      • Majority of Americans Seek Healthy Lifestyles
        • Figure 3-5: Consumer Psychographics: Physical Health and Fitness, March 2011 (percent of U.S. grocery shoppers)
      • Groceries and Consumer Health Goals
        • Figure 3-6: Consumer Psychographics: Healthy Eating and Dieting, March 2011 (percent of U.S. grocery shoppers)
    • Older Americans Favor Health, While Young Adults More Likely to Have Unhealthy Eating Habits
      • Table 3-15: Selected Psychographic Patterns Associated With Unhealthy Eating Habits: By Generational Age Bracket, 2011 (percent and index)
      • Table 3-16: Selected Weight Loss/Dieting Goals Psychographics: By Generational Age Bracket, 2011 (percent and index)
    • Adventurous Eaters
      • Table 3-17: Selected Foodie Psychographics: By Generational Age Bracket, 2011 (percent and index)
    • Dining on a Budget
      • Table 3-18: Selected Budget-Based Mealtime Decision Making Psychographics: By Generational Age Bracket, 2011 (percent and index)
      • Consumers Remain Thrifty
        • Table 3-19: Consumer Attitudes: “Price Not Main Factor in Purchases” and “Spending More on Consumer Products, ” February 2011 (percent)
        • Table 3-20: Responses to Statements Related to Grocery Spending, February 2011 (percent)
    • The American Dinner Table: Home Cooked Meals vs. Frozen Foods vs. Pre-Cooked Meals
      • Table 3-21: Selected Attitudes About What People Eat and Likelihood to Cook Meals: By Generational Age Bracket, 2011 (percent and index)
  • How Millennials Eat
    • Snacking and Selected Meal Trends
      • Table 3-23: Selected Meal and Snack Psychographics: Adults Age 18-29 (Millennials), 2011 (percent and index)
      • Table 3-24: Selected Meal and Snack Psychographics: Adults Age 18-29 (Millennials), 2007-2011 (percent who agree)
    • When Millennials Eat: An Hour by Hour Analysis
      • Table 3-25: Percent Who Eat by Hour of Day: Adults Age 18-29 (Millennials), 2011 (percent and index)
      • Figure 3-7: When Adults Age 18-29 (Millennials) Eat: Breakfast, Lunch, Dinner, and Fourthmeal, 2011 (percent)
      • Millennials Eating Together, Millennials Eating Alone
        • Figure 3-8: When Adults Age 18-29 (Millennials) Are Most Likely to Eat Socially: by Hour of Day, 2011 (index)
        • Table 3-26: When Adults Age 18-29 (Millennials) Are Most Likely to Eat Socially: By Hour of Day, 2011 (percent and index)
        • Figure 3-9: When Adults Age 18-29 (Millennials) Are Most Likely to Eat Alone: By Hour of Day, 2011 (index)
        • Table 3-27: When Adults Age 18-29 (Millennials) Are Most Likely to Eat Alone: By Hour of Day, 2011 (percent and index)
        • Table 3-28: Social or Solo Eating Patterns When Dining at Family Restaurants/Steakhouses or at Fast Food/Drive-In Restaurants: Adults Age 18-29 (Millennials), 2011 (percent and index)
    • Millennials and (Sometimes) Healthy Habits Eating Patterns
      • Table 3-29: Selected Wellness and Nutrition Psychographics: Adults Age 18-29 (Millennials), 2011 (percent and index)
      • Table 3-30: Selected Wellness and Nutrition Psychographics: Adults Age 18-29 (Millennials), 2007-2011 (percent who agree)
    • Many Millennials Too Busy to Make Good Eating Choices
      • Table 3-31: Selected Psychographic Patterns Suggestive of Unhealthy Eating Habits: Adults Age 18-29 (Millennials), 2011 (percent and index)
      • Table 3-32: Selected Psychographic Patterns Suggestive of Unhealthy Eating Habits: Adults Age 18-29 (Millennials), 2007-2011 (percent who agree)
      • Table 3-33: Selected Weight Loss/Dieting Goals Psychographics: Adults Age 18-29 (Millennials), 2011 (percent and index)
      • Table 3-34: Selected Weight Loss/Dieting Goals Psychographics: Adults Age 18-29 (Millennials), 2007-2011 (percent who agree)
    • Marketing to Millennials Means Appealing to Their Foodie Tendencies
      • Table 3-35: Selected Foodie Psychographics: Adults Age 18-29 (Millennials), 2011 (percent and index)
      • Table 3-36: Selected Foodie Psychographics: Adults Age 18-29 (Millennials), 2007-2011 (percent who agree)
    • Millennials Dine on a Budget
      • Table 3-37: Selected Budget-Based Mealtime Decision Making Psychographics: Adults Age 18-29 (Millennials), 2011 (percent and index)
      • Table 3-38: Selected Budget-Based Mealtime Decision Making Psychographics: Adults Age 18-29 (Millennials), 2007-2011 (percent who agree)
    • When Dining at Home, Millennials Prefer Frozen and Pre-Cooked Meals
      • Table 3-39: Selected Attitudes About What People Eat and Likelihood to Cook Meals: Adults Age 18-29, 2011 (percent and index)
      • Table 3-40: Selected Attitudes About What People Eat and Likelihood to Cook Meals: Adults Age 18-29 (Millennials), 2007-2011 (percent who agree)
  • How Generation X Eats
    • Snacking and Selected Meal Trends
      • Table 3-41: Selected Meal and Snack Psychographics: Adults Age 30-44 (Gen Xers), 2011 (percent and index)
      • Table 3-42: Selected Meal and Snack Psychographics: Adults Age 30-44 (Gen Xers), 2007-2011 (percent who agree)
    • When Gen Xers Eat: An Hour by Hour Analysis
      • Table 3-43: Percent Who Eat by Hour of Day: Adults Age 30-44 (Gen Xers), 2011 (percent and index)
      • Figure 3-10: When Adults Age 30-44 (Gen Xers) Eat: Breakfast, Lunch, Dinner, and Fourthmeal, 2011 (percent)
      • Gen Xers Eating Together, Gen Xers Eating Alone
        • Table 3-44: When Adults Age 30-44 (Gen Xers) Are Most Likely to Eat Socially: by Hour of Day, 2011 (percent and index)
        • Figure 3-11: When Adults Age 30-44 (Gen Xers) Are Most Likely to Eat Socially: by Hour of Day, 2011 (index)
        • Table 3-45: When Adults Age 30-44 (Gen Xers) Are Most Likely to Eat Alone: by Hour of Day, 2011 (percent and index)
        • Figure 3-12: When Adults Age 30-44 (Gen Xers) Are Most Likely to Eat Alone: By Hour of Day, 2011 (index)
        • Table 3-46: Social or Solo Eating Patterns When Dining at Family Restaurants/Steakhouses or at Fast Food/Drive-In Restaurants: Adults Age 30-44 (Gen X), 2011 (percent and index)
    • Gen Xers and Healthy Habits Eating Patterns
      • Table 3-47: Selected Wellness and Nutrition Psychographics: Adults Age 30-44 (Gen Xers), 2011 (percent and index)
      • Table 3-48: Selected Wellness and Nutrition Psychographics: Adults Age 30-44 (Gen Xers), 2007-2011 (percent who agree)
    • Haste and Unhealthy Eating for Gen Xers
      • Table 3-49: Selected Psychographic Patterns Suggestive of Unhealthy Eating Habits: Adults Age 30-44 (Gen Xers), 2011 (percent and index)
      • Table 3-50: Selected Psychographic Patterns Suggestive of Unhealthy Eating Habits: Adults Age 30-44 (Gen Xers), 2007-2011 (percent who agree)
      • Table 3-51: Selected Weight Loss/Dieting Goals Psychographics: Adults Age 30-44 (Gen Xers), 2011 (percent and index)
      • Table 3-52: Selected Weight Loss/Dieting Goals Psychographics: Adults Age 30-44 (Gen Xers), 2007-2011 (percent who agree)
    • Appealing to the Foodie Nature of Gen Xers
      • Table 3-53: Selected Foodie Psychographics: Adults Age 30-44 (Gen Xers), 2011 (percent and index)
      • Table 3-54: Selected Foodie Psychographics: Adults Age 30-44 (Gen Xers), 2007-2011 (percent who agree)
    • Coupons Influence What New Food Products Gen Xers Purchase
      • Table 3-55: Selected Budget-Based Mealtime Decision Making Psychographics: Adults Age 30-44 (Gen Xers), 2011 (percent and index)
      • Table 3-56: Selected Budget-Based Mealtime Decision Making Psychographics: Adults Age 30-44 (Gen Xers), 2007-2011 (percent who agree)
    • Gen Xers Prefer to Prepare Home Cooked Meals over Frozen Foods or Pre-Cooked Meals
      • Table 3-57: Selected Attitudes About What People Eat and Likelihood to Cook Meals: Adults Age 30-44 (Gen Xers), 2011 (percent and index)
      • Table 3-58: Selected Attitudes About What People Eat and Likelihood to Cook Meals: Adults Age 30-44, 2007-2011 (percent who agree)
  • How Baby Boomers Eat
    • Snacking and Selected Meal Trends
      • Table 3-59: Selected Meal and Snack Psychographics: Adults Age 45-64 (Baby Boomers), 2011 (percent and index)
      • Table 3-60: Selected Meal and Snack Psychographics: Adults Age 45-64 (Baby Boomers), 2007-2011 (percent who agree)
    • When Baby Boomers Eat: An Hour by Hour Analysis
      • Table 3-61: Percent Who Eat by Hour of Day: Adults Age 45-64 (Baby Boomers), 2011 (percent and index)
      • Figure 3-13: When Adults Age 45-64 (Baby Boomers) Eat: Breakfast, Lunch, Dinner, and Fourthmeal, 2011 (percent)
    • Boomers Eating Together, Boomers Eating Alone
      • Table 3-62: When Adults Age 45-64 (Baby Boomers) Are Most Likely to Eat Socially: by Hour of Day, 2011 (percent and index)
      • Figure 3-14 :When Adults Age 45-64 (Baby Boomers) Are Most Likely to Eat Socially: by Hour of Day, 2011 (index)
      • Table 3-63: When Adults Age 45-64 (Baby Boomers) Are Most Likely to Eat Alone: by Hour of Day, 2011 (percent and index)
      • Figure 3-15: When Adults Age 45-64 (Baby Boomers) Are Most Likely to Eat Alone: by Hour of Day, 2011 (index)
      • Table 3-64: Social or Solo Eating Patterns When Dining at Family Restaurants/Steakhouses or at Fast Food/Drive-In Restaurants: Adults Age 45-64 (Baby Boomers), 2011 (percent and index)
    • Boomers Take Pride in Their Health
      • Table 3-65: Selected Wellness and Nutrition Psychographics: Adults Age 45-64 (Baby Boomers), 2011 (percent and index)
      • Table 3-66: Selected Wellness and Nutrition Psychographics: Adults Age 45-64 (Baby Boomers), 2007-2011 (percent who agree)
    • Haste Can Derail Boomers' Healthy Efforts
      • Table 3-67: Selected Psychographic Patterns Suggestive of Unhealthy Eating Habits: Adults Age 45-64 (Baby Boomers), 2011 (percent and index)
      • Table 3-68: Selected Psychographic Patterns Suggestive of Unhealthy Eating Habits: Adults Age 45-64 (Baby Boomers), 2007-2011 (percent who agree)
      • Table 3-69: Selected Weight Loss/Dieting Goals Psychographics: Adults Age 45-64 (Baby Boomers), 2011 (percent and index)
      • Table 3-70: Selected Weight Loss/Dieting Goals Psychographics: Adults Age 45-64 (Baby Boomers), 2007-2011 (percent who agree)
    • Adventurous Eating Is Not a Boomer Trait
      • Table 3-71: Selected Foodie Psychographics: Adults Age 45-64 (Baby Boomers), 2011 (percent and index)
      • Table 3-72: Selected Foodie Psychographics: Adults Age 45-64 (Baby Boomers), 2007-2011 (percent who agree)
    • Fast Food Becoming a Budget Strategy for Boomers
      • Table 3-73: Selected Budget-Based Mealtime Decision Making Psychographics: Adults Age 45-64, 2011 (percent and index)
      • Table 3-74: Selected Budget-Based Mealtime Decision Making Psychographics: Adults Age 45-64, 2007-2011 (percent who agree)
    • Boomers Have a Love of Cooking and Avoid Frozen Foods or Pre-Cooked Meals
      • Table 3-75: Selected Attitudes About What People Eat and Likelihood to Cook Meals: Adults Age 45-64 (Baby Boomers), 2011 (percent and index)
      • Table 3-76: Selected Attitudes About What People Eat and Likelihood to Cook Meals: Adults Age 45-64 (Baby Boomers), 2007-2011 (percent who agree)
  • How Seniors Eat
    • Snacking and Selected Meal Trends
      • Table 3-77: Selected Meal and Snack Psychographics: Adults Age 65+ (Seniors), 2011 (percent and index)
      • Table 3-78: Selected Meal and Snack Psychographics: Adults Age 65+ (Seniors), 2007-2011 (percent who agree)
    • When Seniors Eat: An Hour by Hour Analysis
      • Table 3-79: Percent Who Eat by Hour of Day: Adults Age 65+ (Seniors), 2011 (percent and index)
      • Figure 3-16: When Adults Age 65+ (Seniors) Eat: Breakfast, Lunch, Dinner, and Fourthmeal, 2011 (percent)
      • Seniors Eating Together, Seniors Eating Alone
        • Table 3-80: When Adults Age 65+ (Seniors) Are Most Likely to Eat Socially: By Hour of Day, 2011 (percent and index)
        • Figure 3-17: When Adults Age 65+ (Seniors) Are Most Likely to Eat Socially: By Hour of Day, 2011 (index)
        • Table 3-81: When Adults Age 65+ (Seniors) Are Most Likely to Eat Alone: By Hour of Day, 2011 (percent and index)
        • Figure 3-18: When Adults Age 65+ (Seniors) Are Most Likely to Eat Alone: By Hour of Day, 2011 (percent and index)
        • Table 3-82: Social or Solo Eating Patterns When Dining at Family Restaurants/Steakhouses or at Fast Food/Drive-In Restaurants: Adults Age 65+ (Seniors), 2011 (percent and index)
    • Seniors Leading the Health and Wellness Charge
      • Table 3-83: Selected Wellness and Nutrition Psychographics: Adults Age 65+ (Seniors), 2011 (percent and index)
      • Table 3-84: Selected Wellness and Nutrition Psychographics: Adults Age 65+, 2007-2011 (percent who agree)
      • Fast Food Gaining Popularity with Even Most Health Conscious Cohort
        • Table 3-85: Selected Psychographic Patterns Suggestive of Unhealthy Eating Habits: Adults Age 65+ (Seniors), 2011 (percent and index)
        • Table 3-86: Selected Psychographic Patterns Suggestive of Unhealthy Eating Habits: Adults Age 65+ (Seniors), 2007-2011 (percent who agree)
        • Table 3-87: Selected Weight Loss/Dieting Goals Psychographics: Adults Age 65+ (Seniors), 2011 (percent and index)
        • Table 3-88: Selected Weight Loss/Dieting Goals Psychographics: Adults Age 65+ (Seniors), 2007-2011 (percent who agree)
    • Gourmet and Foreign Cuisine Growing on Seniors
      • Table 3-89: Selected Foodie Psychographics: Adults Age 65+ (Seniors), 2011 (percent and index)
      • Table 3-90: Selected Foodie Psychographics: Adults Age 65+ (Seniors), 2007-2011 (percent who agree)
    • Fast Food Beginning to Fit Seniors' Budgets Due to Recession's Lingering Impact
      • Table 3-91: Selected Budget-Based Mealtime Decision Making Psychographics: Adults Age 65+, 2011 (percent and index)
      • Table 3-92: Selected Budget-Based Mealtime Decision Making Psychographics: Adults Age 65+, 2007-2011 (percent who agree)
    • Seniors Prefer Easy to Prepare and Frozen Meals
      • Table 3-93: Selected Attitudes About What People Eat and Likelihood to Cook Meals: Adults Age 65+, 2011 (percent and index)

Chapter 4: Foodservice Trends

  • Foodservice Definitions
    • Limited-Service Restaurant Definitions
      • Limited-Service Restaurants
      • Quick-Service Restaurants
      • Fast Casual Restaurants
      • Snack and Beverage Establishments
    • Full-Service Restaurant Definitions
      • Full-Service Restaurants
      • Family Dining Restaurants
      • Casual Dining Restaurants
      • Fine Dining Restaurants
    • Foodservice Market Definitions
      • Sports and Recreation
      • Corporations
      • College/Universities
      • Healthcare
    • Other Definitions
      • Daypart
      • Guest Traffic
  • Restaurant Spending and Usage Trends
  • Consumer Restaurant Spending Trends
    • Restaurant Growth: Follow the Money
      • Table 4-1: Demographic Share of Household Income: 2007-2010
      • Table 4-2: Demographic Shares of Persons & Households: 2007-2010
    • Food at Home Gains
    • Hispanics Driving Growth in Food Spending
      • Table 4-3: Food, Food at Home, Food Away from Home & Restaurant Expense: Hispanic v. Non-Hispanic, 2007-2010
      • Driving Restaurant Spending
        • Table 4-4: Restaurant Share of Spend by Restaurant Segment: Hispanic v. Non-Hispanic, 2007-2010
      • Driving Dayparts
        • Table 4-5: Restaurant Share of Spend by Daypart: Hispanic v. Non-Hispanic, 2007-2010
    • Growth at Opposite Ends of the Age Spectrum
    • Lifestyle Change to Mark Restaurant Spending Boom?
      • Table 4-6: Food, Food at Home, Food Away from Home & Restaurant Expense by Age, 2007-2010
      • Carrying Full-Service Restaurants
        • Table 4-7: Share of Spend by Restaurant Segment: By Age, 2007-2010
      • Daypart Spending Trends
        • Table 4-8: Restaurant Share of Spend by Daypart: By Age, 2007-2010
    • Household Income Trends
      • Table 4-9: Food, Food at Home, Food Away from Home & Restaurant Expense, by HH Income, 2007-2010
      • Table 4-10: Restaurant Share of Spend by Restaurant Segment by Household Income, 2007-2010
    • Daypart Trends
      • Table 4-11: Restaurant Share of Spend by Daypart by Household Income, 2007-2010
    • Restaurant Guest Traffic Analysis
    • Visit Frequency Definitions
      • Snack and Beverage
      • Limited Service
      • Full Service
    • Population Growth Saves Industry
      • Table 4-12: Restaurant Usage by Major Segment, 3-Year Growth Index, 2008-2011
    • Stable Guest Visit Frequency Trends
      • Table 4-13: Limited-Service & Full-Service Restaurant Guest Visit Frequency, 2008-2011
    • Restaurant Usage Trends by Generation
      • Snack and Beverage Usage Declines
        • Table 4-14: Restaurant Segment Usage & Growth by Generation, 2008-2011
      • LSR Guest Visit Frequency by Age
        • Figure 4-1: Limited-Service Restaurant Usage Frequency by Age/Generation, 2011
      • LSR guest visit frequency, by age
      • Consumers Age 45-64 Lead Usage Growth
        • Table 4-15: Limited-Service Restaurant Guest Traffic Trending by Age/Generation, 2008-2011
    • Full-Service Restaurant Guest Visit Frequency by Age
      • Figure 4-2: Full-Service Restaurant Usage Frequency by Age/Generation, 2011
      • LSR guest visit frequency, by age
      • Gen Y Leads Full-Service Traffic Growth
        • Table 4-16: Full-Service Restaurant Guest Traffic Trending by Age/Generation, 2008-2011
    • Restaurant Usage Trends by Household Income
      • Downward Migration in Household Income Has Serious Ramifications for Restaurant Industry
        • Table 4-17: Restaurant Segment Usage & Growth by Household Income, 2008-2011
    • Limited-Service Restaurant Guest Visit Frequency by Household Income
      • Figure 4-3: Limited-Service Restaurant Usage Frequency by Household Income, 2011
      • LSR guest visit frequency, by age
      • lt;$50K Household Income LSR Users Increase 16%
        • Table 4-18: Limited-Service Restaurant Segment Usage & Growth by Household Income, 2008-2011
        • Table 4-19: Limited-Service Restaurant Guest Traffic Trending by HH Income, 2008-2011
    • Full-Service Restaurant Guest Visit Frequency by Household Income
      • Figure 4-4: Full-Service Restaurant Usage Frequency by HH Income, 2011
      • Loss of $50K+ FSR Users Not Made Up by Gains lt;$50K Household Income Users
        • Table 4-20: Full-Service Restaurant Segment Usage & Growth by Household Income, 2008-2011
      • Pullback in Usage Among $75K+ Household Income Groups
        • Table 4-21: Full-Service Restaurant Guest Traffic Trending by Household Income, 2008-2011
    • Restaurant Usage Trends by Race/Ethnicity
      • Table 4-22: Restaurant Segment Usage & Growth by Race/Ethnicity, 2008-2011
      • Limited-Service Restaurant Guest Visit Frequency by Race/Ethnicity
        • Figure 4-5: Limited-Service Restaurant Usage Frequency by Race/Ethnicity, 2011
      • Full- Service Restaurant Guest Visit Frequency by Race/Ethnicity
        • Table 4-23: Limited-Service & Full-Service Restaurant Guest Traffic Trending, Hispanics, 2008-2011
  • Restaurant Guest Traffic Analysis by Daypart
    • Dinner Remains Biggest Draw
    • Breakfast and Snack Growth
    • LSR Breakfast, LSR Dinner and FSR Snack Outpace Other Daypart Segments
      • Table 4-25: 2011 Daypart Use by Restaurant Segment: Age
      • Percentage Breakfast Use Among 35-44s Grows Over Time
      • Percentage Snacking Use Among 25-34s on the Upswing
        • Table 4-26: 2008-2011 Daypart Usage Growth by Restaurant Segment: Age
        • Table 4-27: 2011 Daypart Use by Restaurant Segment: HH Income
        • Table 4-28: 2008-2011 Daypart Usage Growth by Restaurant Segment: Household Income
  • Retail Foodservice
    • Table 4-29: Prepared Foods Usage, Mean Usage and Usage Share by Retail Channel, 2012
    • Pizza a Cross-Channel Hit; Most Options Skew to Either C-Store or Supermarket
      • Table 4-30: Prepared Foods Items Purchased in Past 3 Months: Supermarket vs. Convenience Stores
    • Traditional Beverages Still Popular; C-Store Beverage Variety Shows Through
      • Table 4-31: Dispensed Beverages Purchased in Past 3 Months: Supermarket vs. Convenience Stores
  • Institutional Foodservice
    • Limited-Service Restaurants
    • Full-Service Restaurants
    • Snack and Beverage Concepts
  • Institutional Foodservice
    • Table 4-32: Foodservice Establishment Usage and Mean Use by Restaurant and Institutional Foodservice Category and Type, 2010
  • Institutional Foodservice Usage Analysis
    • Note on Reading Charts
  • Institutional Foodservice Usage by Category
    • Figure 4-7: Institutional Foodservice Use in Last Month by Foodservice Category: By Gender, 2010
  • U.S. Sports and Recreation Foodservice
  • U.S. Sports and Entertainment Foodservice
    • Table 4-33: Major Sports and Entertainment Attendance, Mean Visits & Visit Share by Type of Sport/Entertainment , 2011
    • MLB Consumer Food and Drink Analysis: Food Purchases Lead Beverages
      • Table 4-34: Major League Baseball Visitors: Food, Non-Alcoholic Beverage & Alcoholic Beverage Use, Selected Demographics, 2011
      • Table 4-35: Major Entertainment Attendance Trends, 2007-2011
    • Musical performance consumer food and drink analysis
      • Table 4-36: Musical Performance Attendees: Food, Non-Alcoholic Beverage & Alcoholic Beverage Use, Selected Demographics, 2011
    • Theatrical Performance Consumer Food and Drink Analysis
      • Table 4-37: Theatrical Production Attendees: Food, Non-Alcoholic Beverage & Alcoholic Beverage Use, Selected Demographics, 2011
  • U.S. Amusement Park Foodservice
    • Table 4-38: Theme Park Visitors: Restaurant Usage and Frequency of Use by Restaurant Type, 2011
    • Disneyworld Park Analysis
      • Table 4-39: Disneyland & Disneyworld Visitors: Restaurant Usage and Frequency of Use by Restaurant Type, 2011
      • Table 4-40: Theme Park Visitors: BYO Food & Drink, 2011
    • An Age-Driven Decision
      • Table 4-41: Theme Park Visitors: BYO Food & Drink by Age, 2011
    • Food and Beverage Spend Is Part of the Visit
      • Table 4-42: Theme Park Spending Analysis: Admission Ticket, Souvenirs, Food, Beverages & Parking, 2011
  • Eating & Restaurants as Daily Activities
    • Table 4-43: Percent at Home, Traveling, Elsewhere and at Restaurant, Bar or Cafe: By Hour of Day, 2011
    • Weekday Analysis
      • Table 4-44: Percent at Home, Traveling, Elsewhere and at Restaurant, Bar or Cafe: By Hour of Day, Weekdays, 2011
    • Weekend Analysis
      • Table 4-45: Percent at Home, Traveling, Elsewhere and at Restaurant, Bar or Cafe: By Hour of Day, Weekends, 2011
  • Eating Analysis
    • Weekdays v. Weekends
      • Table 4-46: Percent Eating, Weekday vs. Weekend Percentages and Indexes: By Hour of Day 2011
      • Table 4-47: Percent Eating & Eating at Restaurant, Bar, Pub or Cafe: By Daypart, 2011
      • Weekday Analysis
        • Table 4-48: Weekday Percent Eating & Eating at Restaurant, Bar, Pub or Cafe: By Daypart, 2011
        • Table 4-49: Weekend Percent Eating & Eating at Restaurant, Bar, Pub or Cafe: By Daypart, 2011
  • Demographic Analysis
  • Table 4-50: Percent at Restaurant, Bar, Pub or Cafe: By Gender & Generation, 2011
    • Table 4-51: Percent at Restaurant, Bar, Pub or Cafe: By Race/Ethnicity, DMA & HH income, 2011
    • Table 4-52: Weekday Percent at Restaurant, Bar, Pub or Cafe: By Gender & Generation, 2011
    • Table 4-53: Weekday Percent at Restaurant, Bar, Pub or Cafe: By Race/Ethnicity, DMA & HH income, 2011
    • Table 4-54: Weekend Percent at Restaurant, Bar, Pub or Cafe: By Gender & Generation, 2011
    • Table 4-55: Weekend Percent at Restaurant, Bar, Pub or Cafe: By Race/Ethnicity, DMA & HH income, 2011
  • Meal Time Location Analysis
    • Table 4-56: Top 6 Weekday Eating Locations, 8am-8:59am, 2011
    • Table 4-57: Top 6 Weekday Eating Locations, 12pm-12:59pm, 2011
    • Table 4-58: Top 6 Weekday Eating Locations, 6pm-6:59pm, 2011

Appendix: How Americans Live

  • Appendix - Table 1: Selected Family Structure Demographics: By Generational Age Bracket, 2011 (percent and index)
  • Appendix - Table 2: Selected Family Structure Demographics: Adults Age 18-29 (Millennials), 2011 (percent and index)
  • Appendix - Table 3: Selected Family Structure Demographics: Adults Age 18-29 (Millennials), 2007-2011 (percent who agree)
  • Appendix - Table 4: Selected Family Structure Demographics: Adults Age 30-44 (Gen Xers), 2011 (percent and index)
  • Appendix - Table 5: Selected Family Structure Demographics: Adults Age 30-44 (Gen Xers), 2007-2011 (percent who agree)
  • Appendix - Table 6: Selected Family Structure Demographics: Adults Age 45-64 (Baby Boomers), 2011 (percent and index)
  • Appendix - Table 7: Selected Family Structure Demographics: Adults Age 45-64 (Baby Boomers), 2007-2011 (percent who agree)
  • Appendix - Table 8: Selected Family Structure Demographics: Adults Age 65+ (Seniors), 2011 (percent and index)
  • Appendix - Table 9: Selected Family Structure Demographics: Adults Age 65+ (Seniors), 2007-2011 (percent who agree)
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