The U.S. Market for Footwear, examines four basic product categories in this
dynamic market: casual shoes, athletic shoes, dress shoes, and rugged shoes.
Casual shoes account for 52% of the market, athletic shoes for 31%, and rugged
and dress shoes for the remaining.
The overall market is destined to see increased competition as entities,
larger due to mergers and acquisitions, go toe-to-toe in the coming years. In
particular, athletic shoe market leader, Nike, is poised to face stiff
competition from the merger of Adidas and Reebok, and trigger more marketing
initiatives and new innovations in the near future.
And while the fashion aspect can be mercurial, an increased awareness and
appreciation of style, on the part of both male and female consumers, will
drive innovations and introductions. Simmons data indicates that men, for
their part, are much more open to footwear options and are purchasing more
shoes than ever before.
Report Methodology
The information in The U.S. Market for Footwear is based on both primary and
secondary research. Historical data are provided for 2001 through 2005 (E),
with forecast data from 2006 to 2010. Statistics on market size and growth are
based on data from U.S. Census Bureau, United States International Trade
Commission (USITC) and Bureau of Labor Statistics. Data on marketer share and
share by retail sector are based on an evaluation of data and trend reports
from trade sources. Shipment data on the different types of footwear are
compiled from U.S. Department of Commerce and private data sources. Import and
export data is derived from United States International Trade Commission USITC
data.
TNS Media Intelligence provided advertising expenditures of footwear marketers
and the media they used for advertising.
The consumer demographic analysis in the report is based on survey data
provided by SMRB, New York. The data has been derived from the NCS (National
Consumer Survey) Spring 2005 (May 2004 - May 2005) survey, based on a sample
of 24,136 U.S. adults who represent a statistically-accurate cross-section of
the U.S. adult population. Besides the NCS Spring 2005 survey, data has also
been derived from the Teens Spring 2005 (May 2004 to May 2005) survey, based
on a sample of 2,160 U.S. teenagers who represent a statistically accurate
cross-section of the U.S. teenage population. The SMRB consumer survey
includes demography on consumer attitudes towards different categories, brand
preference and the frequency of purchase. Consumer expenditure on footwear has
been derived from U.S. Department of Labor, Bureau of Labor Statistics.
Secondary research data has been obtained from government sources, trade
associations like National Sporting Goods Association, industry publications
like Footwear News, business journals, company literature and investment
reports.
What You'll Get in this Report
The U.S. Market for Footwear makes important predictions and recommendations
regarding the future of this market, and pinpoints ways current and
prospective marketers can capitalize on current trends and spearhead new ones.
No other market research report provides both the comprehensive analysis and
extensive data that The U.S. Market for Footwear offers. The report addresses
the following segments:
The Market (including market size and composition, and projected market
growth)
The Marketers
Marketing Trends
The Consumer
Trends and Opportunities
Plus, you'll benefit from extensive data, presented in easy-to-read and
practical charts, tables and graphs.
How You Will Benefit from this Report
If your company is already competing in the footwear market, or is considering
making the leap, you will find this report invaluable, as it provides a
comprehensive package of information and insight not offered in any other
single source. You will gain a thorough understanding of the current market,
as well as projected sales and trends through 2009.
This report will help:
Marketing Managers identify market opportunities and develop
targeted promotion plans for footwear.
Research and development professionals stay on top of competitor
initiatives and explore demand for footwear.
Advertising agencies working with clients in related industries
understand the product buyer to develop messages and images that compel
consumers to purchase these products.
Business development executives understand the dynamics of the
market and identify possible partnerships.
Information and research center librarians provide market
researchers, brand and product managers and other colleagues with the vital
information they need to do their jobs more effectively.
Table of Contents
Table of Contents
Chapter 1 Executive Summary
Report Scope
Methodology
Footwear Types
Casual Shoes
Athletic Shoes
Dress Shoes
Rugged Shoes
Classification by Material
The Market
Figure 1-1 Footwear Industry Retail Sales Trend, 2001 - 2005 (E) (in
billion $)
Industry Overview
Table 1-1 Annual U.S. Footwear Spending, 2001- 2005 (E) (in million $)
Market Composition
Figure 1-2 Market Composition by Category Share of The U.S. Footwear
Market Sales, 2004 (%)
Athletic Footwear - Market Drivers
The Marketers
Marketing Dynamics
Brown Shoe Co.: Change of Brand Image
Mischa Barton Endorses Keds
Timberland: Cause Marketing
Nike Launch "Livestrong" Campaign
Reebok launch the "I Am What I Am," Global Branding Campaign
New Product Innovations
Retail
Shoe Stores
Athletic Stores
Discount Shoe Stores
Mass Discounters
Department Stores and National Chains
Off-Pricers
Mail Order
Specialty Stores
Online
The Consumer
Preference by Footwear Type
Consumer Purchase Behavior and Their Attitudes Towards Fashion
Key Trends & Factors to Growth
Fashion-Conscious Urban Consumers Dressing Up
Growing Hispanic Market
Women Spur Sales of Athletic Footwear
Mergers and Acquisitions
Increasing Demand for Fashion and Function
Imports from Asia to Increase
Major Challenges
Shrinking Overseas Market
Unpredictable Nature of Fashion Trends
Market Forecast
Figure 1-3
Projected Growth in U.S. Retail Sales of Footwear, 2005 - 2010 (in
billion $)
Chapter 2 The Market
Scope of Report
Methodology
Product Categories and Characteristics
Casual Shoes
Athletic Shoes
Dress Shoes
Rugged Shoes
Classification by Material
Classification by Price
U.S. Market for Footwear
Figure 2-1 Footwear Industry Retail Sales Trend, 2001 - 2005 (E) (in
billion $)
Market Composition
Figure 2-2 Market Composition by Category Share of U.S. Footwear
Sales, 2004 (%)
Men's Versus Women's Shoes
Figure 2-3 Adult Purchase Preference for Different Types of Footwear,
Men and Women, 2005 (%)
A Closer Look at The Athletic Footwear Industry
Athletic Shoes By Type
Figure 2-4 Adults Purchase Preference for Different Types of Athletic
Shoes, 2005 (%)
Athletic Footwear Marketers
Figure 2-5 Top Eight Athletic Shoe Manufacturers by Sales, 2004 (in
million $)
Figure 2-6 Top Eight Athletic Shoe Manufacturers by Sales, Media
Expenditure, 2004 (%)
Trade Statistics
Figure 2-7 Shipment, Import and Export Trends of Footwear in the U.S.,
2001-2005 (E) (in billion $)
Table 2-1 Annual U.S. Footwear Spending (Consumption ), 2001- 2005 (E)
(in million $)
Imports
Table 2-2 U.S. Footwear Imports from all Countries, by Type of
Material, 2001 - 2004 (in million $)
Table 2-3 Leading U.S. Footwear Imports by Type of Material, by
Country, 2001-2004 (in million $) Imports of Footwear with Leather Uppers
Table 2-4 U.S. Imports of Footwear With Leather Uppers From Top 15
Countries, 2001 - 2004 (in thousand $)
Figure 2-8 U.S. Imports of Footwear With Leather Uppers From Top 5
Countries, 2001- 2004 (in million $) Imports of Footwear With Textile
Uppers
Table 2-5 U.S. Imports of Footwear With Textile Uppers From Top 15
Countries, 2001 - 2004 (in thousand $) Imports of Rubber Or Plastic
Footwear
Table 2-6 U.S. Imports of Rubber Or Plastic Footwear From Top 15
Countries, 2001 - 2004 (in thousand $) Waterproof Footwear Imports
Table 2-7 U.S. Imports of Waterproof Footwear From Top 15 Countries,
2001 - 2004 (in thousand $)
Table 2-8 U.S. Imports of Footwear by Type of Footwear, 2001-2004 (in
million $)
Exports
Table 2-9 U.S. Export of Footwear by Type of Footwear to All
Countries, 2001-2004 (in million $)
Factors to Market Growth
Athletic Shoes Drive Footwear Industry
Table 2-10 Consumer Spending on Athletic Shoes, 2002 - 2004 (in
billion $)
Table 2-11 Market Shares of Athletic Shoes by Type, 2004 (%)
Consumers are Trading Up
Table 2-12 Average Price Points of Athletic Footwear Ranked by
Percentage Increase, 2003-2004
Growing Hispanic Market
Mergers and Acquisitions
Projected Growth in U.S. Retail Sales of Footwear
Figure 2-9 Projected Growth in U.S. Retail Sales of Footwear, 2005 -
2010 (in billion $)
Chapter 3 Company Profiles
Nike, Inc.
Overview
Timeline
Operations
Table 3-1 Nike Sales by Region, 2004 - 2005 (in million $)
Figure 3-1 Nike Worldwide Sales by Product Category, 2005 (%)
Figure 3-2 Nike Sales in the U.S. by Product Category, 2003 - 2005 (in
million $)
Figure 3-3 Worldwide Sales for Nike Footwear, 2002 - 2005 (in billion
$)
Initiatives
Converse Inc.
Overview
Timeline
Operations
Figure 3-4 Sales of Converse Products Prior to Nike Purchase, 1999 -
2002 (in million $)
Reebok International Ltd.
Overview
Timeline
Initiatives
Operations
Figure 3-5 Reebok Sales by Product Category, 2004 (%)
Table 3-2 Sales for Reebok, 2003-2004 (in billion $)
Figure 3-6 U.S. Sales for the Reebok Brand, 2001 - 2004 (in billion
$)
Figure 3-7 Worldwide Annual Sales of Reebok Products, 2001 - 2004
(in billion $)
Adidas-Salomon AG
Overview
Timeline
Initiatives
Operations
Figure 3-8 Worldwide Annual Sales of Adidas Branded Products, 2000 -
2004 (in billion $)
Figure 3-9 Distribution of Adidas-Salomon AG Sales, by S.B.U., 2003
(%)
The Timberland Company
Overview
Timeline
Operations
Figure 3-10 Timberland Sales by Product Category, 2004 (%)
Figure 3-11 Annual Sales of Timberland Products in the U.S., 2001 -
2004 (in million $)
Figure 3-12 Worldwide Annual Sales of Timberland Products, 2001 -
2004 (in billion $)
Nine West Group Inc. CHARTS
Overview
Timeline
Brown Shoe Company, Inc.
Overview
Timeline
Operations
Figure 3-13 Brown Shoes' Different Retail Formats, by Number of
Stores, 2005
Figure 3-14 Client Profile of Brown Shoes, by Annual Sales, 2005 (%)
Figure 3-15 U.S. Sales for Brown Shoes, 2002 - 2005 (in billion $)
Figure 3-16 Worldwide Sales of Brown Shoes, 2002 - 2005 (in billion
$)
Genesco Inc.
Overview
Timeline
Operations
Table 3-3 Retail Store Concepts of Genesco Inc., 2005
Table 3-4 Genesco Revenues From Different Retail Concepts, 2004 - 2005
(in million $)
Figure 3-17 Genesco Retail Formats, by Annual Sales, 2005 (%)
Figure 3-18 Sales of Brown Shoes, 2003 - 2005 (in million $)
Fila U.S.A., Inc
Overview
Timeline
Operations
Figure 3-19 U.S. Sales of Fila Products, 1999 - 2002 (in million $)
K-Swiss Inc.
Overview
Timeline
Operations
Figure 3-20 Sales of K-Swiss Shoes, by Category, 2004 (in million $)
Figure 3-21 Sales of K-Swiss Shoes and Apparel, 2004 (in million $)
Figure 3-22 Total Revenue of K-Swiss Inc., 2002 - 2004 (in million $)
Figure 3-23 Quarterly Revenue of K-Swiss Inc., 2005 (in million $)
L.A. Gear, Inc.
Overview
Operations
Timeline
New Balance Athletic Shoe, Inc.
Overview
Operations
Timeline
Initiatives
Figure 3-24 Worldwide Sales of New Balance Products, 2000 - 2004 (in
billion $)
Wolverine World Wide, Inc.
Overview
Timeline
Operations
Table 3-5 Results of Operations of Wolverine World Wide, Inc.,
2003-2004 (in million $)
Table 3-6 Branded Footwear and Licensing Revenue of Wolverine World
Wide, Inc., 2003 - 2004 (in million $)
Figure 3-25 Annual Sales of Wolverine Products in the U.S., 2001 -
2004 (in million $)
Figure 3-26 Worldwide Annual Sales of Wolverine Products, 2001 - 2004
(in million $)
The Stride Rite Corporation
Overview
Timeline
Operations
Table 3-7 Net Sales and Percentage Change for Different Business
Units, 2003 - 2004 (in million $)
Table 3-8 Net Sales and Percentage Change for Different Business
Units, H1 2004 - H1 2005 (in million $)
Skechers U.S.A., Inc.
Overview
Operations
Timeline
Figure 3-27 Annual Sales of Skechers U.S.A., Inc., 2001 - 2004 (in
million $)
Figure 3-28 Quarterly Sales of Skechers U.S.A., Inc., 2005 (in million
$)
Justin Brands
Overview
Kenneth Cole Productions, Inc.
Operations
Figure 3-29 Annual Revenue of Kenneth Cole Productions, 2002 - 2004
(in million $)
Figure 3-30 Quarterly Revenue of Kenneth Cole Productions, 2005 (in
million $)
Figure 3-31 Distribution Pattern of Kenneth Cole Productions, Inc.,
2004 (%)
Weyco Group, Inc.
Overview
Timeline
Operations
Figure 3-32 Annual Revenue of Weyco Group, Inc., 2002 - 2004 (in
million $)
Figure 3-33 Quarterly Revenue of Weyco Group, Inc., 2004 - 2005 (in
million $)
Figure 3-34 Revenue Sources for Weyco Group, Inc., 2004 (%)
Footstar, Inc.
OverviewFigure
3-35 Annual Revenue of Footstar, Inc., 2001 - 2004 (in million $)
Timeline
Vans, Inc.
Overview
Timeline
Operations
Figure 3-35 Net Sales of Vans Inc., 2001 - 2003 (in million $)
Figure 3-36 Sales Distribution of Vans Products, by Market, 2003 (in
million $)
Figure 3-37 Export Sales Distribution of Vans Products, by Region,
2003 (in million$)
Chapter 4 Marketing Dynamics
Advertising Expenditures
Table 4-1 Top Footwear Marketers by Ad Spend, 2004 (in million $)
Athletic Shoes
Nike Leads in Ad-Spend
Adidas Spends $55.8 Million
Reebok in Third
Casual Shoes
Skechers
Vans
Rugged Shoes/Boots
Timberland
Wolverine
Dress Shoes
Jones Apparel Group Inc.
Brown Shoe Co. Inc.
Table 4-2 Top Footwear Brands by Ad Spend, 2004 (in million $)
Recent Campaigns and Promotions
Dress Shoes
Jimmy Choo: Celebrity Endorsement
Brown Shoe's Naturalizer: Change of Brand Image
Casual Shoes
Keds: Celebrity Endorsement
Converse: Sports Celebrity Endorsement
Rugged Shoes/Boots
Timberland: Cause Marketing
Athletic Shoes
Nike Celebrates Real Women
Nike: Cause Marketing and Celebrity Endorsement
Nike: Digital & Viral Marketing
Reebok: Global Branding and Celebrity Endorsement
Reebok: VOD Ad Campaign
New Balance: Anti-Celebrity Endorsement
Adidas: Sports Celebrity Endorsement
Adidas: Interactive Advertising
Marketing Strategies
Athletic Shoes
New Balance: Ageless Marketing
K-Swiss: Product Design and Inventory Management
Puma: Sports Sponsorship to Lifestyle Branding
Casual Shoes
Keds: Sampling, Event Marketing and Celebrity Endorsement
L.A. Gear: Brand Re-positioning, Contests and Sweeps
Brown Shoe's Naturalizer: Re-Branding
Casual And Dress Shoes
Genesco's Journeys: Interactive Marketing, Contests and Sweeps
Luxury/Premium Dress Shoes
Manolo Blahnik: Premium Branding
Large Retailers
Foot Locker: Interactive Marketing, Contests and Sweeps
Acquirers: Jones Apparel & Liz Claiborne
Jones Apparel: Cause Marketing
Retail & Distribution
Footwear Distribution Channels
Wholesale or Direct
Authorized or Mass
Two Distributor Classes
Footwear Retail Channels
Shoe Stores
Athletic Stores
Discount Shoe Stores
Mass Discounters
Department Stores and National Chains
Off-Pricers
Mail Order
Specialty Stores
Online
Retail Trends
Footwear Vendors Are Shaking Up Traditional Selling Seasons
Stylish Comfort Shoes Take Up Shelf Space
Unique Specialty Formats
Department Stores Launch Private-Labels
Hip-Hop Culture and Modern Day Branding
Athletic Marketers Adapt Strategies
Fashion and Technology Merge
Online Sales To See Greater Growth
Chapter 5 The Consumer
Note on Simmons Survey Data and Figures
Consumer Expenditure on Footwear
Table 5-1 Average Consumer Expenditure on Footwear, by Demographic
Characteristics, 2004 (in $)
Table 5-1 [cont.] Average Consumer Expenditure on Footwear By
Demographic Characteristics, 2004 (in $)
Consumer Overview
Figure 5-1 Percentage of Adults Favoring Purchase of Different Types
of Footwear, by Gender, 2005 (in %)
Figure 5-2 Adults Favoring Purchase of Different Types of Footwear, by
Gender, 2005 (%)
Boots
Table 5-2 Demographic Characteristics of Adults Who Favor Purchase of
Boots (Excluding Work Boots), 2005
Slippers
Table 5-3 Demographic Characteristics of Adults Who Favor Purchase of
Slippers, 2005
Athletic Shoes
Table 5-4 Demographic Characteristics of Adults Who Favor Purchase of
Athletic Shoes, 2005 Preference by Type of Athletic Shoe
Figure 5-3 Percentage of Adults Favoring Purchase of Different Types
of Athletic Shoes, 2005 (%)
Figure 5-4 Adults Favoring Purchase of Different Types of Athletic
Shoes, by Gender, 2005 (%) Casual Sneakers
Table 5-5 Demographic Characteristics of Adults Who Favor Purchase of
Casual Sneakers, 2005 Exercise/Walking Shoes
Table 5-6 Demographic Characteristics of Adults Who Favor Purchase of
Exercise/Walking Shoes, 2005 Jogging/Running Shoes
Table 5-7 Demographic Characteristics of Adults Who Favor Purchase of
Jogging/Running Shoes, 2005
Sneaker Brands
Figure 5-5 Percentage of Adults Favoring Purchase of Different Brands
of Sneakers, 2005 (%)
Figure 5-6 Adults Favoring Purchase of Select Brands of Sneakers, by
Gender, 2005 (%)
Table 5-8 Demographic Characteristics of Adults Favoring Purchase of
Sneakers, by Brand: Nike, New Balance, Reebok, Adidas, 2005
Nike
Reebok
Adidas
New Balance
Teen Footwear Buying Patterns
Athletic Shoes
Boots
Figure 5-7 Percentage of Teenagers Favoring Purchase of Different Types
of Footwear, by Gender, 2005 (%)
Figure 5-8 Percentage of Teenagers Favoring Purchase of Different Types
of Athletic Shoes, by Gender, 2005 (%)
Sneaker Brands
Figure 5-9 Percentage of Teenagers Favoring Purchase of Different Brands
of Sneakers, 2005 (%)
Figure 5-10 Percentage of Teenagers Favoring Purchase of Different
Brands of Sneakers, by Gender, 2005 (%)
Table 5-9 Demographic Characteristics of Teenagers Favoring Use of
Sneakers by Brand: Nike, Adidas, Reebok, Converse, 2005
Consumer Psychographics
Consumer Purchase Behavior and Their Attitudes Towards Fashion
Table 5-10 Attitude Comparison of Athletic Shoe Buyers by Purchase
Frequency, Gender, 2005
Table 5-11 Attitude Comparison of Boot Buyers by Purchase Frequency,
Gender, 2005
Table 5-12 Attitude Comparison of Other Shoe Buyers by Purchase
Frequency, Gender, 2005
Chapter 6 Trends
Product Trends
Sport- Fusion Fashion for Men Goes Mainstream
Retro Revolution
Figure 6-1 Casual Footwear Market by Type of Footwear, 2005 (in
billion $)
Casual Remains Strong
Stylish Winter Boots for Women
Environmental or Animal-Friendly Footwear
Current Fashion Trends
Western and Embellishments Big in Fall 2005...What's Next?
Increasing Demand for Fashion and Function
Luxury Brands Are All the Rage
Consumer Trends
Fashion-Conscious Urban Consumers Dressing Up
Women Spur Sales of Athletic Footwear
Shopping Experiences
The Burgeoning Hispanic Market
Table 6-1 Characteristics of Hispanic Population in U.S., 2005
Industry Trends
M&A Activity Gains Momentum
The Big Deal - Adidas Buys Reebok
Footwear Vendors Are Shaking Up Traditional Selling Seasons
Athletic Shoes Pilot The Industry
Table 6-2 Consumer Spending on Athletic Shoes, 2003 - 2004 (in billion
$)
Table 6-3 Market Shares of Athletic Shoes By Type, 2004 (%)
Upcoming Fashion Trends - 2006
Exotic Boots for Women
Designer and Customized Boots
Luxury Dress Shoes
Celebrity Shoes
Hi-Tech Athletic Shoes
Appendix: Addresses of Selected Marketers
The U.S. Market for Footwear published by Packaged Facts in March 1, 2006. This report consists of 208 pages and the price starts from US $ 2400.
