Italian Foods in the U.S.

Italian Foods in the U.S. published by Packaged Facts in April, 2007. This report consists of 262 pages and the price starts from US $ 3000.

Introduction

Abstract

The Italian food market is still in recovery from the effects of low carb, but consumers are returning to their pastas and pizza, especially to products that offer the promise of good carbs. Sales for Italian food reached $11.9 billion in 2006, growing 3% over the 2005 level of $11.5 billion. However, sales in certain channels are flat, such as the classic supermarket retail format.

This updated Packaged Facts report, Italian Food in the U.S., takes an in-depth look at these major trends that will continue to spur this market to nearly $14 billion by 2011, on the strength of functional and fortified foods; convenience products for smaller households and busy households; and premium and authentic products and ingredients.

This new report from Packaged Facts provides details on the U.S. Italian foods market, which is defined as including pasta, sauce, pizza and pizza products, and cheese, with breakdowns by category, segment, and product. You will find profiles of the top producers and marketers, comprehensive market share data on leading brands and products as well as advertising and marketing dynamics. In addition, the consumer is profiled to give a detailed demographic picture of usage preferences. Finally, an in-depth analysis of current trends and future prospects for growth is presented with projections through 2011.

Report Methodology

The information in Italian Food in the U.S. is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the dairy market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data compiled by TNS Media Intelligence, the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for fall 2006. New product information is gathered via literature research, personal interviews and data compiled by Productscan, a service of Datamonitor.

The report looks at four segments of the Italian food products market (pasta, sauce, pizza, and cheese), examining trends for growth and projecting sales of products through 2011. It analyzes consumer demographics and their current and projected impact on sales of Italian foods. It provides up-to-date competitive profiles of marketers of Italian food products and discusses the influence of demographic trends as a driver of retail trends. The report also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the industry.

What You’ll Get in this Report

Italian Food in the U.S. makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Italian Food in the U.S. offers. The report addresses the following segments:

• The Market (including market size and composition, and projected market growth)
• The Marketers (including discussions of specific marketer brand and market shares, as well as Competitor Profiles)
• Marketing Dynamics (breakdown of spending on advertising and marketing trends)
• The Consumer (who’s buying what, and where)
• The Products
• Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report

If your company is already competing in the Italian food products market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market, as well as projected sales and trends through 2011. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, a detailed discussion of the consumer for pizza, pasta, pasta sauce, and cheese and related products based on Simmons data.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans.
• Research and development professionals stay on top of competitor initiatives and explore demand for Italian food products.
• Advertising agencies working with clients in the food industries understand the product buyer to develop messages and images that compel consumers to purchase Italian food products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Table of Contents

Chapter 1 Executive Summary

• Report Scope
• Methodology
• Product Categories and Segments
• Market Size and Growth
  • U.S. Market for Italian Food Nears $12 billion
  • Table 1-1 U.S. Retail Sales for Italian Food Product Categories, 2002-2006 (in million $)
  • Italian Food Market Structure
  • Figure 1-1 U.S. Market Share for Italian Food Product Categories, 2006 (%)
  • Italian Foods Marketer Overview
  • Table 1-2 IRI-Tracked Sales of Top 10 Italian Food Marketers, 2002-2006 (in million $)
  • Italian Foods Market Forecast
  • Italian Foods to Top $13.8 Billion in 2011
  • Table 1-3 Projected Market for Italian Food Products, 2004-2009 (in $ million)
• Trends and Factors to Growth
  • Italian Transcends Ethnic Name Tag
  • The Convenience Standard
  • Health and Wellness Integral to Innovation
  • Gourmet Adds Flavor
  • Get Real
  • Opportunities in Organic
  • Smaller Families, On-the-Go Families
  • Eating In Still Rules, But Dining Out Is Gaining
  • The Supermarket Challenge?
  • Private Label Threatens
  • Healthy and Convenient Frozen Food Italian Meal Solutions
• Selected Marketing Initiatives
  • Kraft Shows Its Strength in High Profile Sports Placements
  • AIPC’s Golden Grain Promotes Heritage
  • Dreamfields’ End Benefit: "Look Great Naked"
  • Diet Gurus are Hot Commodities
  • Barilla’s ' The Celebrity Pasta Lovers’ Cookbook
  • Stouffer’s Lean Cuisine Gets Personal with Wellness Web Tools
  • Francesco Rinaldi Ties-in with Pasta Cartoon Classic
  • Specialty Brands Get Specialty Treatment
  • Italian Consortium to Promote Authentic Italian Foods
• New Product Introductions
  • Hot Package Tags for 2006
  • Table 1-4 Italian Food Product Introductions, by Package Tags, 2006
  • Household Penetration
  • Table 1-5 Household Penetration Rates for Italian Food Categories, 2003-2006 (%)

Chapter 2 The Overall Italian Food Market

• Report Scope
• Methodology
• Product Categories and Segments
• Market Size and Growth
• U.S. Market for Italian Food Nears $12 billion
• Table 2-1 U.S. Retail Sales for Italian Food Product Categories, 2002-2006 (in million $)
• Slow Growth for IRI-Tracked Mass-Market Channels
• Table 2-2 IRI-Tracked Sales for Italian Food Product Categories, 2002-2006 (in million $)
• Italian Foods Sales Strong at Wal-Mart & Alternative Retailers
• Table 2-3 Estimated Non-Tracked Sales for Italian Food Product Categories, 2002-2006 (in million $)

• Market Structure
• Figure 2-1 Market Composition by Category Share for Italian Food Products, 2006 (%)
• Italian Foods Marketer Overview
• Kraft Rules the Market
• Table 2-4 IRI-Tracked Sales of Top 10 Italian Food Marketers, 2002-2006 (in million $)
• Figure 2-2 Market Composition by Share of Top 10 U.S. Italian Food Marketers, 2004 (%)

• Market Forecast
• Italian Foods to Top $13.8 Billion in 2011
• Table 2-5 Projected Market for Italian Food Products, 2004-2009 (in $ million)

Chapter 3 Trends and Factors to Growth

• Italian Transcends Cuisine, Product & Meal Time Categories
• Table 3-1 Dominant Ethnic Food Categories by Number of Recipes on Popular Consumer Websites, January 2007
• Italian Food Is American Food
• The Battle Begins
• The Convenience Standard
• Behind the Prepared Meal Boom
• Health and Wellness Integral to Innovation
• Health Consciousness, Higher Consumer Awareness
• Marketers Go on a Diet, Clean Up Their Labels
• Table 3-2 Health & Wellness Product Sales, by Claim, 2005
• Gourmet Adds Flavor
• No Flavor, No Sale
• Mass Goes Gourmet
• From Artisan to Mainstream
• A Closer Look at Authenticity
• Mediterranean Diet Influence
• Mapping a Food Trend
• Opportunities in Organic
• Italian Organic Precedence in Europe
• Organic Is Here to Stay
• What Is Organic?
• Organic Consumers
• Table 3-3 Main Reason Organic Shoppers Buy Organic Food, By Age, in %, 2006
• Table 3-4 Demographic Indicators by Agreement with the Statement: I Shop or Look for Organic/Natural Food. 2006
• Italian Food Marketers Expand into Organics
• Table 3-5 Selected Italian Product Sales: Category Total vs. Organic Brands, 2006
• Smaller Families, On-the-Go Families
• Eating In Still Rules, But Dining Out Is Gaining
• Figure 3-1 Consumer Expenditures on Food, 2002-2004, (in billion $)
• Foodservice, Self-Prep Particularly Threatening
• The Supermarket Challenge?
• Supermarkets Getting Fresh
• Private Label A Hit with Consumers
• Table 3-6 Private-label Products Consumers Buy Most Often, 2006
• Table 3-7 IRI-Tracked Sales of the Pizza Segment: Private-Label vs. Total, 2002-2006 (in million $)
• Table 3-8 IRI-Tracked Sales of Pizza by Product Group, 2002-2006 (in million $)
• Healthy and Convenient Frozen Food Italian Meal Solutions
• Families Might Embrace a Better Frozen Dinner
• Consumer Preference
• Table 3-9 Selected Demographic Indicators for Complete Packaged Prepared Dishes/Dinner Consumer Households Purchases in the last Month, 2006
• Convenience + Health = $
• Meals for More Than One

Chapter 4 Pizza and Pizza Products

• Pizza Sales Stagnating
• Table 4-1 IRI-Tracked Sales for Pizza and Pizza Products, 2002-2006 (in million $)
• Refrigerated Pizzas Lose Luster
• Figure 4-1 Pizza and Pizza Product Segments Sales Growth, 2002-2006 (%)
• Smaller Pizzas, Higher Prices
• Table 4-2 IRI-Tracked Volume & Unit Growth for Frozen Pizza, 2005 vs. 2006 (in millions except per volume/unit prices)
• Table 4-3 IRI-Tracked Volume & Unit Growth for Refrigerated Pizza, 2005 vs. 2006 (in millions except per Volume/Unit)
• Table 4-4 IRI-Tracked Volume & Unit Growth for Pizza Products, 2005 vs. 2006 (in millions except per Volume/Unit)

• Pizza and Pizza Product Category Composition
• Frozen Recovers Share Lost to Refrigerated Pizza
• Figure 4-2 Category Composition by Segment Share for Pizza and Pizza Products Category, 2006 (%)

• Top Pizza and Pizza Product Marketers
  • Kraft and Schwan: The Big Cheeses
  • Table 4-5 IRI-Tracked Category Share of Top 10 Pizza Product Marketers, 2002-2006 (%)
  • Performance
  • Table 4-6 IRI-Tracked Sales of Top 10 Pizza Product Marketers, 2002-2006, (in million $)
• Top Pizza and Pizza Product Brands
  • Red Baron, California Pizza Kitchen and Private Label Lead Frozen Growth
  • Table 4-7 IRI-Tracked Sales of Top 10 Frozen Pizza Brands, 2002-2006, (in million $)
  • Figure 4-3 IRI-Tracked Category Share of Top 10 Frozen Pizza Brands, 2006 (%)
  • After Years of Growth, Refrigerated Brands Took A Hit In 2006
  • Table 4-8 IRI-Tracked Sales of Top 10 Refrigerated Pizza Brands, 2002-2006, (in million $)
  • Figure 4-4 IRI-Tracked Share of Top 10 Refrigerated Pizza Brands, 2006 (%)
  • Few Players in Pizza Product Segment See Positive CAGRs
  • Table 4-9 IRI-Tracked Sales of Top 10 Pizza Product Brands, 2002-2006, (in million $)
  • Figure 4-5 IRI-Tracked Share of Top 10 Refrigerated Pizza Brands, 2006 (%)

Chapter 5 Pasta Sauce

• As With Pasta, Pasta Sauce in Slow Recovery
• Table 5-1 IRI-Tracked Sales for Pasta Sauce, 2002-2006, (in million $)
• Price Increases offset Volume Losses
• Table 5-1 IRI-Tracked Sales for Italian Sauce, 2002-2006, ((in millions except per volume/unit prices)
• Top Pasta Sauce Marketers
  • Unilever Leads, But Losing Share
  • Small Players Showing Mixed Results
  • Table 5-2 IRI-Tracked Category Share of Top 10 Pasta Sauce Marketers, 2002-2006 (%)
  • Performance
  • Table 5-3 IRI-Tracked Sales of Top 10 Italian Sauce Marketers, 2000-2004 (in million $)
• Top Pasta Sauce Brands
  • Premium-Styled Classico Gains Share
  • Table 5-4 IRI-Tracked Sales of Top 10 Pasta Sauce Brands, 2002-2006 (in million $)
  • Figure 5-2 IRI-Tracked Share of Top 10 Pasta Sauce Brands, 2006 (%)

Chapter 6 Pasta

• Sales Slowly Inching Up to Pre Low-Carb Era
• Table 6-1 IRI-Tracked Sales for Pasta Product Categories, 2002-2006 (in million $)
• Refrigerated Pasta is Cooking
• Figure 6-1 Pasta Segments Sales Growth, 2002-2006 (%)
• Dollar Gains Result from Increased Volume, Too
• Table 6-1 IRI-Tracked Volume & Unit Growth for Refrigerated Pasta, 2005 vs. 2006, (in millions except per volume/unit prices)
• Table 6-2 IRI-Tracked Volume & Unit Growth for Frozen Pasta, 2005 vs. 2006 (in millions except per volume/unit)
• Table 6-3 IRI-Tracked Volume & Unit Growth for Dry Pasta, 2005 vs. 2006 (in millions except per volume/unit)
• Pasta Category Composition
  • Refrigerated Pasta Captures Share
  • Figure 6-1 Category Composition by Category Share of Mass-Market Pasta, 2006 (%)
  • In Frozen Pasta, Ravioli Owns the Freezer
  • Figure 6-2 Category Composition by Segment of Mass-Market Frozen Pasta, 2006 (%)
• Top Pasta Marketers
  • European Marketers Seeing Increased Influence
  • Some U.S. Pasta Makers Struggle
  • Table 6-4 IRI-Tracked Category Share of Top 10 Pasta Product Marketers, 2002-2006 (%)
  • Performance
  • Table 6-5 IRI-Tracked Sales of Top 10 Pasta Product Marketers, 2002-2006 (in million $)
• Top Pasta Brands
  • Barilla Dry Pasta Boils Over
  • Table 6-6 IRI-Tracked Sales of Top 10 Dry Pasta Brands, 2002-2006 (in million $)
  • Figure 6-3 IRI-Tracked Category Share of Top 10 Dry Pasta Brands, 2006 (%)
  • Refrigerated Buitoni Recovering From Rebranding
  • Table 6-7 IRI-Tracked Sales of Top 5 Refrigerated Pasta Brands, 2002-2006 (in million $)
  • Figure 6-3 IRI-Tracked Category Share of Top 5 Refrigerated Pasta Brands, 2006 (%)
  • Rosetto Leads in Fragmented Frozen Segment
  • Table 6-8 IRI-Tracked Sales of Top 5 Frozen Pasta Brands, 2002-2006 (in million $)
  • Figure 6-3 IRI-Tracked Category Share of Top 5 Frozen Pasta Brands, 2006 (%)

Chapter 7 Italian Cheese

• Italian Cheese Category Size and Growth
• Modest Overall Growth in 2006
• Table 7-1 IRI-Tracked Sales for Italian Cheese, 2002-2006, (in million $)
• Figure 7-1 Italian Cheese Product Category Sales Growth, 2002-2006 (%)
• Demand for Natural Cheese Allowed for 2006 Price Increases
• Table 7-2 IRI-Tracked Volume & Unit Growth for Grated Cheese, 2005 vs. 2006 (in millions except per volume/unit prices)
• Table 7-3 IRI-Tracked Volume & Unit Growth for Natural Cheese (No String Cheese), 2005 vs. 2006 (in millions except per Volume/Unit)
• Table 7-4 IRI-Tracked Volume & Unit Growth for Ricotta Cheese, 2005 vs. 2006 (in millions except per Volume/Unit)
• Italian Cheese Category Composition
  • Grated Cheeses Share Largest, But Down Since 2002
  • Figure 7-2 Category Composition by Segment Share of Italian Cheese Products Category, 2006 (%)
• Top Italian Cheese Marketers
  • Demand for Fresher, Premium Product Affect Top Marketers
  • Table 7-5 IRI-Tracked Share of Top 10 Italian Cheese Marketers, 2002-2006 (%)
  • Performance
  • Table 7-6 IRI-Tracked Sales of Top 10 Italian Cheese Marketers, 2002-2006 (in million $)
• Top Italian Cheese Brands
  • Refrigerated Grated Cheese Brands Saw 2006 Gains
  • Table 7-7 IRI-Tracked Sales of Top 10 Grated Cheese Brands, 2002-2006 (in million $)
  • Figure 7-3 IRI-Tracked Segment Share of Top 10 Grated Cheese Brands, 2006 (%)
  • Smaller Natural Cheese Brands Post Dramatic Gains
  • Table 7-8 IRI-Tracked Sales of Top 10 String Cheese Brands, 2002-2006 (in million $)
  • Figure 7-4 IRI-Tracked Segment Share of Top 10 Natural Cheese Brands, 2006 (%)
  • Ricotta Cheese
  • Table 7-9 IRI-Tracked Sales of Top 10 Ricotta Cheese Brands, 2002-2006 (in million $)
  • Figure 7-5 IRI-Tracked Share of Top 10 Ricotta Cheese Brands, 2006 (%)

Chapter 8 Competitive Profiles

• Overview
• Kraft Foods Inc.
  • Company Overview
  • Performance
  • Kraft and Altria Parting Ways
  • Tracked Italian Food Sales
  • Figure 8-1 IRI-Tracked Sales of Italian Kraft Foods Inc. Products*, 2002-2006 (in $ million)
  • Italian Foods Product Portfolio
• The Schwan Food Company
  • Company Overview
  • Performance
  • Tracked Italian Food Sales
  • Figure 8-2 IRI-Tracked Sales of Schwan Food Company Italian Food Products, 2002-2006 (in $ million)
  • Italian Foods Product Portfolio
• Unilever USA
  • Company Overview
  • Performance
  • Tracked Italian Food Sales
  • Figure 8-3 Unilever IRI-Tracked Sales of Unilever USA Italian Food Products, 2002-2006 (in $ million)
  • Italian Foods Product Portfolio
• ConAgra Foods, Inc.
  • Company Overview
  • Performance
  • Tracked Italian Food Sales
  • Figure 8-4 IRI-Tracked Sales of ConAgra Inc. Italian Food Products, 2002-2006 (in $ million)
  • Italian Foods Product Portfolio
• Campbell Soup Co.
  • Company Overview
  • Performance
  • Tracked Italian Food Sales
  • Figure 8-5 IRI-Tracked Sales of Campbell Soup Co./Prego Italian Food Products, 2002-2006 (in $ million)
  • Italian Foods Product Portfolio
• Hain Celestial Group
  • Company Overview
  • Performance
  • Tracked Italian Food Sales
  • Figure 8-6 IRI-Tracked Sales of Hain Celestial Italian Food Products, 2002-2006 (in $ million)
  • Italian Foods Product Portfolio
• New World Pasta Company (Ebro Puleva S.A.)
  • Company Overview
  • Performance
  • Tracked Italian Food Sales
  • Figure 8-6 IRI-Tracked Sales of New World Pasta Co. Italian Food Products, 2002-2006 (in $ million)
  • Italian Foods Product Portfolio
• Nestlé USA
  • Company Overview
  • Performance
  • Tracked Italian Food Sales
  • Figure 8-7 IRI-Tracked Sales of Nestle USA Inc. Italian Food Products, 2002-2006 (in $ million)
  • Italian Foods Product Portfolio
• General Mills, Inc.
  • Company Overview
  • Performance
  • Tracked Italian Food Sales
  • Figure 8-8 IRI-Tracked Sales of General Mills U.S. Italian Food Products, 2002-2006 (in $ million)
  • Italian Foods Product Portfolio
• Barilla America
  • Company Overview
  • Performance
  • Tracked Italian Food Sales
  • Figure 8-9 Barilla IRI-Tracked Italian Food Product Sales, 2002-2006 (in $ million)
  • Product Portfolio
• American Italian Pasta Company
  • Overview
  • Performance
  • Tracked Italian Food Sales
  • Figure 8-10 IRI-Tracked Sales for American Italian Pasta Company Italian Food Products, 2002-2006 (in $ million)
  • Italian Foods Product Portfolio
• LiDestri Foods
  • Company Overview
  • Performance
  • Tracked Italian Food Sales
  • Figure 8-11 IRI-Tracked Sales of LiDestri Foods Italian Food Products, 2002-2006 (in $ million)
  • Italian Foods Product Portfolio
• H. J. Heinz Co.
  • Overview
  • Performance
  • Tracked Italian Food Sales
  • Figure 8-12 IRI-Tracked Sales of Heinz Co. Italian Food Products, 2002-2006 (in $ million)
  • Italian Foods Product Portfolio
• Lactalis USA
  • Overview
  • Performance
  • Tracked Italian Food Sales
  • Figure 8-13 IRI-Tracked Sales of Lactalis Italian Food Products, 2002-2006 (in $ million)
  • Italian Foods Product Portfolio
• Pinnacle Foods Group
  • Overview
  • Pinnacle Acquisition by Blackstone Group
  • Performance
  • Tracked Italian Food Sales
  • Figure 8-14 IRI-Tracked Sales of Pinnacle Foods Group Italian Food Products, 2002-2006 (in $ million)
  • Product Portfolio
• Del Monte Foods
  • Overview
  • Performance
  • Tracked Italian Food Sales
  • Figure 8-14 IRI-Tracked Sales of Del Monte Foods Italian Food Products, 2002-2006 (in $ million)
  • Italian Foods Product Portfolio
• Newman’s Own Inc.
  • Overview
  • Performance
  • Tracked Italian Food Sales
  • Figure 8-14 IRI-Tracked Sales of Newman’s Own Italian Food Products, 2002-2006 (in $ million)
  • Italian Foods Product Portfolio
• Saputo Cheese USA
  • Overview
  • Performance
  • Tracked Italian Food Sales
  • Figure 8-14 IRI-Tracked Sales of Saputo Italian Food Products, 2002-2006 (in $ million)
  • Italian Foods Product Portfolio
• Amy’s Kitchen
  • Overview
  • Performance
  • Tracked Italian Food Sales
  • Figure 8-14 Amy’s Kitchen IRI-Tracked Italian Food Product Sales, 2002-2006 (in $ million)
  • Italian Foods Product Portfolio

Chapter 9 Marketing Dynamics

• 2005 Advertising Spends of Major Marketers
• Unilever, Kraft and Barilla Top Spenders
• Table 9-1 Leading Italian Food Brands’ Advertisement Spends, 2005 (in million $)
• Selected Marketing and Advertising Initiatives
  • Kraft Shows Its Strength in High Profile Sports and Media Placements
  • AIPC’s Golden Grain Promotes Heritage
  • Dreamfields’ End Benefit: "Look Great Naked"
  • Diet Gurus are Hot Commodities
  • ... As are Celerity Chefs
  • Barilla’s "The Celebrity Pasta Lovers' Cookbook
  • Stouffer’s Lean Cuisine Gets Personal with Wellness Web Tools
  • Francesco Rinaldi Ties-in with Pasta Cartoon Classic
  • Specialty Brands Get Specialty Treatment
  • Schwan' s Build & Bake-Off Rollout
  • Retailer Costco Devotes In-store Magazine to Italian
  • Italian Consortium to Promote Authentic Italian Foods
• New Product Introductions
  • Table 9-2 New Product Introductions Tagged Italian, by Product Type, 2004 versus 2006
  • Trends in New Product Introductions
  • Table 9- 3 Italian Food Product Introductions, by Package Tags, 2006
  • Specialty Food Products Get the Star Treatment
  • Authenticity
  • Organic/Natural
  • Convenience
  • Health and Wellness Integral to Innovation
  • Whole Grains and High Fiber
  • Table 9-4 Selected Italian Food Product With The Whole Grain Stamp, 2006
  • Glycemic Index
  • Gluten-Free
  • Omega-3 Fatty Acids
  • Table 9-5 SKUs Introduced to the U.S. Italian-Related Food Marketplace with an Omega-3 Tag/Claim, 2002-2006
  • Trans Fat
• Selected New Product Introductions, 2006
• Table 9-6 New Product Introductions: Meals & Entrees, Pizza, Hot Snacks & Sandwiches, 2006
• Table 9-7 New Product Introductions: Pasta and Pasta Side Dishes, 2006
• Table 9-7 New Product Introductions: Pasta and Pasta Side Dishes, 2006
• Table 9-8 New Product Introductions: Sauces, Pizza and Pasta, 2006
• Table 9-9 New Product Introductions: Cheese, 2006

Chapter 10 The Consumer

• Simmons Survey
• Overview
• Table 10-1 Household Penetration Rates for Italian Food Categories, 2003-2006 (%)
• Dry Packaged Pasta
  • Dry Packaged Pasta Demographic Indicators
  • Table 10-2 Demographic Indicators for Dry Packaged Pasta Consumer Households, 2006
  • Table 10-2 Demographic Indicators for Dry Packaged Pasta Consumer Households, 2006
  • Household Penetration by Pasta Product Type
  • Table 10-3 Household Penetration Rates for Pasta, by Type, 2003-2006 (%)
  • Figure 10-1 Household Penetration Rates for Pasta, by Type, 2006 (%)
  • Demographic Indicators by Pasta Type
  • Table 10-4 Demographic Indicators for Dry Packaged Pasta, by Type, 2006
  • Dry Packaged Pasta Usage Rates
  • Dry Packaged Pasta Usage Rates
  • Table 10-5 U.S. Dry Packaged Pasta Usage Rates, 2003-2006
  • Demographic Indicators by Dry Packaged Pasta Usage Rates
  • Table 10-6 Demographic Indicators for Dry Packaged Pasta Consumer Households, by Usage Rate, 2006
  • Dry Packaged Pasta Brand Preference
  • Table 10-7 Household Penetration Rates for Dry Packaged Pasta, by Brand, 2003-2006
  • Figure 10-2 Household Penetration Rates for Dry Packaged Pasta, by Brand, 2006
  • Demographic Indicators by Top Four Pasta Brands
  • Table 10-8 Demographic Indicators for Dry Packaged Pasta, by Top Four Brands, 2006
  • Table 10-8 [Cont.] Demographic Indicators for Dry Packaged Pasta, by Top Four Brands, 2006
• Spaghetti/Pasta Sauce
  • Spaghetti/Pasta Sauce Demographic Indicators
  • Table 10-9 Demographic Indicators for Spaghetti/Pasta Sauce Consumer Households, 2006
  • Table 10-9 [Cont.] Demographic Indicators for Spaghetti/Pasta Sauce Consumer Households, 2006
  • Spaghetti/Pasta Sauce Usage Rates
  • Table 10-10 U.S. Spaghetti/Pasta Sauce Usage Rate, 2006
  • Spaghetti/Pasta Sauce Brand Preference
  • Table 10-11 Household Penetration Rates for Spaghetti/Pasta Sauce, by Brand, 2003-2006
  • Figure 10-3 Household Penetration of Spaghetti/Pasta Sauce, by Brand, 2006
  • Demographic Indicators by Top Four Spaghetti/Pasta Sauce Brand
  • Table 10-12 Demographic Indicators for Spaghetti/Pasta Sauces Consumer Households, by Top 4 Brands, 2006
  • Table 10-12 Demographic Indicators for Spaghetti/Pasta Sauces Consumer Households, by Top 4 Brands, 2006
• Frozen Pizza
  • Frozen Pizza Demographic Indicators
  • Table 10-13 Demographic Indicators for Frozen Pizza Consumer Households, 2006
  • Table 10-13 Demographic Indicators for Frozen Pizza Consumer Households, 2006
  • Frozen Pizza Usage Rates
  • Table 10-14 U.S. Frozen Pizza Usage Rates, 2006
  • Frozen Pizza Brand Preference
  • Figure 10-15 Household Penetration of Frozen Pizza, by Brand, 2006
  • Figure 10-4 Household Penetration of Frozen Pizza, by Brand, 2006
  • Frozen Pizza Demographic Indicators by Brand Preference
  • Table 10-16 Demographic Indicators for Frozen Pizza Consumer Households, by Top Four Brands, 2006
  • Table 10-16 Demographic Indicators for Frozen Pizza Consumer Households, by Top Four Brands, 2006
• Pizza Sauce
  • Pizza Sauce Demographic Indicators
  • Table 10-17 Demographic Indicators for Pizza Sauce Consumer Households, 2006
  • Table 10-17 Demographic Indicators for Pizza Sauce Consumer Households, 2006
  • Pizza Sauce Brand Preference
  • Table 10-18 Household Penetration for Pizza Sauce, by Brand, 2003-2006
  • Figure 10-5 Household Penetration for Pizza Sauce, by Brand, 2006
  • Pizza Sauce Demographic Indicators by Top Three Brand Preference
  • Table 10-19 Demographic Indicators for Pizza Sauce Consumer Households, by Top Three Brands, 2006
• Pizza Crust
  • Pizza Crust Demographic Indicators
  • Table 10-20 Demographic Indicators for Pizza Crust Consumer Households, 2006
  • Table 10-20 Demographic Indicators for Pizza Crust Consumer Households, 2006
  • Pizza Crust Brand Preference
  • Table 10-21 Household Penetration of Pizza Crusts, by Brand, 2003-2006
  • Figure 10-6 Household Penetration of Pizza Crusts, by Brand, 2006
  • Pizza Crust Demographic Indicators by Brand Preference
  • Table 10-22 Demographic Indicators for Pizza Crust Consumer Households, by Brand, 2006
• Italian Cheese
  • Italian Cheese Demographic Indicators
  • Table 10-23 Demographic Indicators for Italian Cheese Consumer Households, by Type, 2006
  • Household Penetration by Italian Cheese Type
  • Table 10-24 Household Penetration of Cheese, by Type, 2003-2006
  • Figure 10-7 Household Penetration of Cheese, by Type, 2006
  • Italian Cheese Brand Preferences
  • Table 10-25 Household Penetration of Italian Cheese, by Brand, 2003-2006
  • Figure 10-8 Household Penetration of Italian Cheese, by Brand, 2006
  • Italian Cheese Demographic Indicators by Brand Preference
  • Table 10-26 Demographic Indicators of Italian Cheese Consumer Households, by Brand, 2006
  • Table 10-26 Demographic Indicators of Italian Cheese Consumer Households, by Brand, 2006

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