eBay has become a market research goldmine. With 2.2 billion transactions per
year, 220 million users and 50 thousand product categories, eBay is the
world' s largest marketplace with the population of the world' s 5th largest
nation. No longer can marketers and manufacturers afford to ignore the impact
the eBay sales have on the traditional retail marketplace. And eBay is not
only a sales venue, it' s an exclusive window into the mindset of the consumer.
Some have called the eBay marketplace the world' s largest focus group, because
the buying, selling and timeframes in which this happens reflects, better than
almost all other indices, the factors that motivate someone to buy a product -
price, features, brand, time of the year, etc.
With Packaged Facts' groundbreaking new Pet Supplies: Online Market Insights
powered by eBay data, Annual Overview 2006 market research in the field of Pet
Supplies has never been more precise, up-to-date or relevant. Packaged Facts
gets the data directly from the source, for this series is produced in
conjunction with DataUnison, the authorized and exclusive seller of eBay' s
market data.
What the Report Contains
Pet Supplies: Online Market Insights powered by eBay data, Annual Overview
2006 is an executive summary profile of the eBay activity for Pet Supplies in
2006. The report provides an in-depth analysis and extensive tabular and
graphic data on pet supplies generated through eBay from sellers based in the
United States, but with customers worldwide.
The report examines sales based on:
Volume (annually and by month)
Revenue (annually and by month)
Gender of Seller
Geographic Location of Sale (U.S., by state, and internationally, by
country)
Brand
Pet type
Condition
No other market research reports on such an extensive set with such up-to-date
information. You' ll benefit from extensive data, presented in easy-to-read and
practical charts, tables and graphs, all presented in easy to understand and
use illustrations of the data.
Scope
Data in Pet Supplies: Online Market Insights powered by eBay data are derived
from eBay transaction data. DataUnison is the authorized reseller of eBay data.
At the time of this printing, eBay has over 220 million registered users,
transacting more than $50 billion of business per year, and is growing.
Therefore eBay sales data are statistically significant and representative,
making it useful in determining industry specific trends.
The data in this report is specific to sales through the eBay.com platform,
which comprises sellers with U.S. addresses. The purchasers can reside
anywhere in the world, but the seller must have a U.S. address. Therefore, the
report offers sales in U.S. dollars of Pet Supplies within the United States,
as well as for sales of Pet Supplies to purchasers in countries worldwide,
from sellers with U.S. addresses, expressed in U.S. dollars.
The pet supplies report contains information on completed eBay sales
transactions for 2006. This includes all available data for pet supplies sales
transactions within the date range.
Methodology
DataUnison receives eBay data from the eBay' s Market Data Program, aggregates
and cleans it, then processes it in a custom reporting engine.
The data processing process consists of the following steps:
1. The item specific set (item catalog data) that applies to the report is
identified.
2. Completed transactions within the date range with the matching item
specific set are identified.
3. Item specifics are attached to each transaction
4. Seller-entered item descriptions are parsed and regularized based on
common abbreviations, alternate spellings, etc.
5. Item specifics, item description, and eBay category title are compared.
Some heuristics are applied to ensure the item is correctly identified, and
errors are corrected
6. Wholesale lots are excluded.
7. Item prices that lie outside a reasonable range, approximately 4
standard deviations, are excluded.
8. Items with identical catalog data are aggregated.
9. Cleaned and aggregated data is pushed through the standard template in
the reporting engine, generating PDF, Excel, and other formats.
The entire process is automated and once configured can run unattended.
Periodically the catalog data and item descriptions processing is reviewed and
new situations are identified and incorporated in the process.
On-Demand Data
The 20 terabytes of data we draw our results from is a whole new level of
market research. Executives, for the first time, can view the entire industry
to a granular level by extracting the extrapolating the activity on eBay to
the whole industry. Packaged Facts presents you whole new levels of
interaction with the research in Pet Supplies: Online Market Insights powered
by eBay data. In addition to the report, there is a fee-based “Beyond
the Report” section that also ties into real-time systems that decision
makers can receive updates, slides, referenced data files and our new
real-time querying and reporting systems on actual eBay data. What you' ll get
in this new ground-breaking, data-driven report
How You Will Benefit from this Report
If your company is already competing in the pet supply industry, or is
considering making the leap, you will find this report invaluable, as it
provides a comprehensive package of information and statistical insight not
offered in any other single source. You will gain a thorough understanding of
the current market trends for pet supplies and the buyers from global and
local viewpoints.
This report will help:
Marketing Managers identify market opportunities and develop targeted
promotion plans for Pet Supplies.
Research and development professionals stay on top of competitors and
explore demand for Pet Supplies.
Advertising agencies working with clients in the pet supply industry
understand the product buyer to develop messages and images that compel
consumers to purchase these products.
Business development executives understand the dynamics of the market and
identify possible partnerships.
Information and research center librarians provide market researchers,
brand and product managers and other colleagues with the vital information
they need to do their jobs more effectively.
Table of Contents
Table of Contents
Introduction
Industry Overview
Industry Overview: Volume of Pet Supplies Sold
Figure 1.1: Industry Overview: Daily Pet Supplies Sales Volume, 2006
Figure 1.2: Industry Overview: Pet Supplies Sales Volume by Month, 2006
Table 1.1: Industry Overview: Pet Supplies Sales Volume by Month, 2006
Industry Overview: Revenue of Pet Supplies Sold
Figure 1.3: Industry Overview: Daily Pet Supplies Revenue, 2006
Figure 1.4: Industry Overview: Pet Supplies Revenue by Month, 2006
Table 1.2: Industry Overview: Pet Supplies Revenue by Month, 2006
Industry Overview: Pricing of Pet Supplies
Figure 1.5: Industry Overview: Average Daily Pet Supplies Price, 2006
Figure 1.6: Industry Overview: Average Pet Supplies Pricing by Month,
2006
Table 1.3: Industry Overview: Average Pet Supplies Pricing by Month, 2006
Geographics
Geographics: United States -- Volume of Pet Supplies Sold
Figure 1.7: Map of U.S. Pet Supplies Sales Volume, 2006
Table 1.4: U.S. Pet Supplies Sales Volume by State, 2006
Geographics: United States -- Revenue of Pet Supplies Sold
Figure 1.8: Map of U.S. Pet Supplies Revenue, 2006
Table 1.5: U.S. Pet Supplies Revenue by State, 2006
Geographics: Europe -- Volume of Pet Supplies Sold
Figure 1.9: Map of Europe Pet Supplies Sales Volume, 2006
Table 1.6: Europe Pet Supplies Sales Volume by Country, 2006
Geographics: Europe -- Revenue of Pet Supplies Sold
Figure 1.10: Map of Europe Pet Supplies Revenue, 2006
Table 1.7: Europe Pet Supplies Revenue by Country, 2006
Table 1.8: Other Countries Pet Supplies Sales Volume and Revenue, 2006
Buyer Gender
Buyer Gender: Volume of Pet Supplies Sold
Figure 1.11: Buyer Gender: Daily Pet Supplies Sales Volume, 2006
Figure 1.12: Buyer Gender: Pet Supplies Sales Volume by Month, 2006
Table 1.9: Buyer Gender: Pet Supplies Sales Volume by Month, 2006
Buyer Gender: Revenue of Pet Supplies Sold
Figure 1.13: Buyer Gender: Daily Pet Supplies Revenue, 2006
Figure 1.14: Buyer Gender: Pet Supplies Revenue by Month, 2006
Table 1.10: Buyer Gender: Pet Supplies Revenue by Month, 2006
Buyer Gender: Pricing of Pet Supplies
Figure 1.15: Buyer Gender: Average Daily Pet Supplies Price, 2006
Figure 1.16: Buyer Gender: Average Pet Supplies Pricing by Month, 2006
Table 1.11: Buyer Gender: Average Pet Supplies Pricing by Month, 2006
Brand
Brand: Volume of Pet Supplies Sold
Figure 2.1: Brand: Daily Pet Supplies Sales Volume, 2006
Figure 2.2: Brand: Pet Supplies Sales Volume by Month, 2006
Table 2.1: Brand: Pet Supplies Sales Volume by Month, 2006
Brand Market Share: Volume of Pet Supplies Sold
Figure 2.3: Pet Supplies Volume Share by Brand, 2006
Brand: Revenue of Pet Supplies Sold
Figure 2.4: Brand: Daily Pet Supplies Revenue, 2006
Figure 2.5: Brand: Pet Supplies Revenue by Month, 2006
Table 2.2: Brand: Pet Supplies Revenue by Month, 2006
Brand Market Share: Revenue of Pet Supplies Sold
Figure 2.6: Pet Supplies Revenue Share by Brand, 2006
Figure 2.7: Pet Supplies Average Price by Brand, 2006
Table 2.3: Pet Supplies Sales Volume and Average Price by Brand, 2006
Buyer Gender: Pet Supplies Revenue by Brand, 2006
Figure 2.8: Buyer Gender: Pet Supplies Revenue by Brand, 2006
Table 2.4: Buyer Gender: Pet Supplies Sales Volume and Revenue by Brand,
2006
Brand: Buyer Age -- Volume of Pet Supplies Sold
Figure 2.9: Buyer Age Pet Supplies Sales Volume by Brand, 2006
Table 2.5: Buyer Age: Pet Supplies Sales Volume by Brand, 2006
Condition
Condition: Volume of Pet Supplies Sold
Figure 2.10: Condition: Daily Pet Supplies Sales Volume, 2006
Figure 2.11: Condition: Pet Supplies Sales Volume by Month, 2006
Table 2.6: Condition: Pet Supplies Sales Volume by Month, 2006
Condition Market Share: Volume of Pet Supplies Sold
Figure 2.12: Pet Supplies Volume Share by Condition, 2006
Condition: Revenue of Pet Supplies Sold
Figure 2.13: Condition: Daily Pet Supplies Revenue, 2006
Figure 2.14: Condition: Pet Supplies Revenue by Month, 2006
Table 2.7: Condition: Pet Supplies Revenue by Month, 2006
Condition Market Share: Revenue of Pet Supplies Sold
Figure 2.15: Pet Supplies Revenue Share by Condition, 2006
Figure 2.16: Pet Supplies Average Price by Condition, 2006
Table 2.8: Pet Supplies Sales Volume and Average Price by Condition, 2006
Buyer Gender: Pet Supplies Revenue by Condition, 2006
Figure 2.17: Buyer Gender: Pet Supplies Revenue by Condition, 2006
Table 2.9: Buyer Gender: Pet Supplies Sales Volume and Revenue by
Condition, 2006
Condition: Buyer Age -- Volume of Pet Supplies Sold
Figure 2.18: Buyer Age Pet Supplies Sales Volume by Condition, 2006
Table 2.10: Buyer Age: Pet Supplies Sales Volume by Condition, 2006
Pet Type
Pet Type: Volume of Pet Supplies Sold
Figure 2.19: Pet Type: Daily Pet Supplies Sales Volume, 2006
Figure 2.20: Pet Type: Pet Supplies Sales Volume by Month, 2006
Table 2.11: Pet Type: Pet Supplies Sales Volume by Month, 2006
Pet Type Market Share: Volume of Pet Supplies Sold
Figure 2.21: Pet Supplies Volume Share by Pet Type, 2006
Pet Type: Revenue of Pet Supplies Sold
Figure 2.22: Pet Type: Daily Pet Supplies Revenue, 2006
Figure 2.23: Pet Type: Pet Supplies Revenue by Month, 2006
Table 2.12: Pet Type: Pet Supplies Revenue by Month, 2006
Pet Type Market Share: Revenue of Pet Supplies Sold
Figure 2.24: Pet Supplies Revenue Share by Pet Type, 2006
Figure 2.25: Pet Supplies Average Price by Pet Type, 2006
Table 2.13: Pet Supplies Sales Volume and Average Price by Pet Type, 2006
Buyer Gender: Pet Supplies Revenue by Pet Type, 2006
Figure 2.26: Buyer Gender: Pet Supplies Revenue by Pet Type, 2006
Table 2.14: Buyer Gender: Pet Supplies Sales Volume and Revenue by Pet
Type, 2006
Pet Type: Buyer Age -- Volume of Pet Supplies Sold
Figure 2.27: Buyer Age Pet Supplies Sales Volume by Pet Type, 2006
Table 2.15: Buyer Age: Pet Supplies Sales Volume by Pet Type, 2006
Product Category
Product Category: Volume of Pet Supplies Sold
Figure 2.28: Product Category: Daily Pet Supplies Sales Volume, 2006
Figure 2.29: Product Category: Pet Supplies Sales Volume by Month, 2006
Table 2.16: Product Category: Pet Supplies Sales Volume by Month, 2006
Product Category Market Share: Volume of Pet Supplies Sold
Figure 2.30: Pet Supplies Volume Share by Product Category, 2006
Product Category: Revenue of Pet Supplies Sold
Figure 2.31: Product Category: Daily Pet Supplies Revenue, 2006
Figure 2.32: Product Category: Pet Supplies Revenue by Month, 2006
Table 2.17: Product Category: Pet Supplies Revenue by Month, 2006
Product Category Market Share: Revenue of Pet Supplies Sold
Figure 2.33: Pet Supplies Revenue Share by Product Category, 2006
Figure 2.34: Pet Supplies Average Price by Product Category, 2006
Table 2.18: Pet Supplies Sales Volume and Average Price by Product
Category, 2006
Buyer Gender: Pet Supplies Revenue by Product Category, 2006
Figure 2.35: Buyer Gender: Pet Supplies Revenue by Product Category, 2006
Table 2.19: Buyer Gender: Pet Supplies Sales Volume and Revenue by
Product Category, 2006
Product Category: Buyer Age -- Volume of Pet Supplies Sold
Figure 2.36: Buyer Age Pet Supplies Sales Volume by Product Category,
2006
Table 2.20: Buyer Age: Pet Supplies Sales Volume by Product Category,
2006
Pet Supplies: Online Industry Insights powered by eBay data: Annual Industry Overview 2006 published by Packaged Facts in November 1, 2007. This report consists of 64 pages and the price starts from US $ 4500.
