The U.S. market for ice cream and related frozen desserts includes ice cream,
frozen yogurt, sherbet, sorbet and water ice, as well as frozen novelties,
which encompasses ice cream cakes, pies and rolls. This report focuses on the
complete market-retail and foodservice. Intensely tracked for the past decade,
Packaged Facts' analyst estimates that the U.S. market for ice cream and
related frozen desserts reached $23.3 billion in 2007, up 4.0% from $22.4
billion in 2006, and up 12.8% from almost $20.7 billion in 2003. Again, this
includes both retail and foodservice, which is a place no other market
research firm has ever gone. With foodservice venues carrying more than half
of U.S. sales, this is a business segment that must be factored into the
business plan of every company involved in the U.S. ice cream and related
frozen dessert market. The numbers speak for themselves. The foodservice
business reached $13.6 billion in 2007, with foodservice sales increasing, on
average, 4.1% annually for the five-year period from 2003 to 2007. On the
other hand, the retail business reached $9.7 billion in 2007, which is up 1.3%
from 2006, according to Packaged Facts' estimates. Retail growth is primarily
attributed to frozen novelty sales. Where are these two markets going? Which
products are driving growth? Who are the movers and shakers . . . and who and
what products are down and out? Finally, have you heard that frozen yogurt is
the latest trend? Packaged Facts predicted this back in 2003 . . . and that it
would be 2007 that frozen yogurt' s reemergence would come. This report tells
you so much . . .and so much more.
Report Methodology
The information in U.S. Market for Ice Cream and Related Frozen Desserts is
based on primary and secondary research. Primary research entailed in-depth,
on-site examinations of many retail and foodservice venues. Company,
distributor and retailer interviews were conducted to obtain information on
new product and packaging trends, marketing programs, distribution methods and
technological breakthroughs as related to the "ice cream" market. Secondary
research entailed data gathering from relevant sources. Included were consumer
and industry publications, newspapers, government reports, financial reports,
company literature and corporate annual reports. The analysis of consumer
demographics was derived from spring 2007 Simmons Market Research Bureau data.
What You' ll Get in This Report
U.S. Market for Ice Cream and Related Frozen Desserts makes important
predictions and recommendations regarding the future of this market, and
pinpoints ways current and prospective players can capitalize on current
trends and spearhead new ones. No other market research report provides both
the comprehensive analysis and extensive data that U.S. Market for Ice Cream
and Related Frozen Desserts offers. Plus, you' ll benefit from extensive data,
presented in easy-to-read and practical charts, tables and graphs.
How You' ll Benefit from This Report
If your company is already doing business in the frozen dessert market, or is
considering making the leap, you will find this report invaluable, as it
provides a comprehensive package of information and insight not offered in any
other single source. You will gain a thorough understanding of the current
market for frozen desserts, as well as projected markets and trends through
2012.
This report will help:
Marketing managers identify market opportunities and develop
targeted promotion plans for ice cream and related frozen desserts.
Research and development professionals stay on top of competitor
initiatives and explore demand for ice cream and related frozen desserts.
Advertising agencies working with clients in the banking and retail
industries understand the product buyer to develop messages and images that
compel consumers to buy ice cream and related frozen desserts.
Business development executives understand the dynamics of the
market and identify possible partnerships.
Information and research center librarians provide market
researchers, brand and product managers and other colleagues with the vital
information they need to do their jobs more effectively.
Table of Contents
Table of Contents
Chapter 1 Executive Summary
Scope and Methodology
Five Product Classifications
Product Categories
Formulation Quality
Sales Venues: Retail and Foodservice
Forms, Sizes and Shapes
Hard-Frozen vs. Soft-serve
Health and Wellness
Size and Growth of the Market
Sales to Grow From $23.3 Billion to $27.6 Billion by 2012
Table 1-1 U.S. Sales of Frozen Desserts, 2003-2012
Market Share by Product Category
Figure 1-1 Share of U.S. frozen desserts Sales by Category, 2007 (%)
More Than Half of Sales From Foodservice
Table 1-2 U.S. Sales of frozen desserts by Channel, 2003-2007 (in
million $)
Ice Cream Leads, But the Buzz Is in Frozen Yogurt
Growth of this Mature Market Is All About Dollar Sales
The Marketers
All Types of Marketers
A Changing World of Marketers
The Rise and Fall of CoolBrands
Sales Outlets
Scoop Shops Sell the Most Foodservice Frozen Desserts
Traditional Supermarkets Sell the Most Retail Frozen Desserts
The Consumer
How the Economy Impacts Frozen Dessert Purchases
Ice Cream Shoppers Seek Variety
Health and Wellness Revolution
Who Shops for frozen desserts at C-Stores?
Ice Cream is the Sacred Cow of Guilty Pleasures
Household Use of Frozen Dessert Products
New Product Trends
The Starbucks Effect
Focus on Health and Nutrition
Focusing on the Churn Rather than the Ingredients
Reviving Frozen Yogurt
Limited Edition Flavors Keep Consumers Interested
Licensing Programs Lend Branding Assistance
Globalization in the Freezer Case
And Then There' s Organic and Fair Trade
Chapter 2 Product and Package
Key Points
Scope of the Report
Definition of the Market
Products Outside of Scope
Product Breakouts
Category Classification
Table 2-1 Frozen Dessert Product Definitions
Ice Cream
Frozen Custard
Gelato
Frozen Yogurt
The Live and Active Culture Seal
Sherbet/Sorbet/Water Ice
Sherbet
Sorbet
Water Ice
Frozen Novelties
Formulation Quality Classification
Economy
Regular
Premium
Superpremium
Form of Sale
Package Sizes and Shapes
Squround Pints
Half-Gallon Carton Almost Extinct
Dairy Foods Provides Packaging Checklist
Clearly an Opportunity for Upscale Products
Natural Packaging Is a Growing Niche
Novelties Vary in Size and Form
Bars (Stick and Stickless)
Cones
Cups
Sandwiches
Push Tubes
Shelf-Stable Water Ices
Bite-Sized
Beadlets
Yogurt Squeeze Tubes
Cakes, Pies and Rolls
Foodservice Sizes and Offerings
Hard-Frozen vs. Soft-Serve Classification
Table 2-2 U.S. Hard-Frozen and Soft-Serve Frozen Dessert Production,
1985-2006
Health and Wellness
No-Sugar-Added and Sugar-Free Claims
No-Sugar-Added
FDA Issues Guidance Document on Sugar-Free Claims
Is True Sugar-Free Ice Cream Possible?
Flagging Fat Content
Table 2-3 Legal Descriptors for the Fat and Calorie Content of Ice Cream
Lowering Carbohydrates
Low-Carb Is Not a Legal Descriptor
Natural and Organic
All-Natural
Organic
Antifreeze for Better Ice Cream
Non-Traditional Frozen Desserts
Non-Dairy Frozen Desserts
Soy Treats
Foodservice Descriptors
Variety of Venues
Offerings-a-Plenty
Sundaes and Banana Splits
Soda and Floats
Shakes and Malts
Blender Treats
Smoothies
Cold-Surface Blending
Frozen Dessert Manufacturing
A Brief Description
What' s Overrun?
Frozen Dessert Manufacturing Plants
Table 2-4 Number of U.S. Frozen Dessert Manufacturing Plants by
Category, 1970-2006
Co-Packing is Big Business
Tagging and Tracking Products
Government Regulations
The Regulatory Environment
Labeling Overview
Flavor Labeling Categories
Labeling Nomenclature
Amending the Standards
Provide the Facts: Nutritional Information Musts
Products That Are Exempt
Nutrition Regulations in Foodservice
Health, Nutrient Content and Structure/Function Claims
Significant Scientific Agreement Health Claims
Qualified Health Claims
Nutrient Content Claims
Structure/Function Claims
Allergen Issues
Unique Allergen Challenges in the Ice Cream Business
Listeria Regulations
Are You Prepared for a Product Recall?
Table 2-5 A Sampling of Recalls, 2003-2007
How a Recall Impacts Consumers and Businesses
Strong Brands Weather Storms
Chapter 3 The Market
Key Points
Market Size
Total 2007 Sales Slightly More Than $23.3 Billion
Table 3-1 Total U.S. Sales of Frozen Desserts, 2003-2007 (in million $)
Figure 3-1 Total U.S. Sales of Frozen Desserts, 2003-2007 (in million $)
Category Overview: Ice Cream Leads, Followed by Frozen Novelties
Table 3-2 U.S. Sales of Frozen Desserts by Category, 2003-2007 (in
million $)
Ice Cream Accounts for Almost 60% of the Total Market
Figure 3-2 Share of U.S. Frozen Dessert Sales by Category, 2007 (%)
Frozen Yogurt Shows Greatest Comeback
Table 3-3 U.S. Sales Growth of Frozen Desserts by Category, 2003-2007
CAGR
Channel Overview: More Than Half of Sales From Foodservice
Table 3-4 U.S. Sales of Frozen Desserts by Channel, 2003-2007 (in
million $)
Retail Channel: Growth From Ice Cream and Frozen Novelties
Table 3-5 U.S. Retail Sales of Frozen Desserts by Category, 2003-2007
(in million $)
As Retail Sales Slow, Share of Sales Shifts
Figure 3-3 Share of U.S. Retail Frozen Dessert Sales by Category, 2007
(%)
Superpremium Only a Small Portion of the Pie
Figure 3-4 Superpremium Share of U.S. Retail Frozen Dessert Sales, 2007
(%)
Round Still Rules, But Squround Here to Stay
Figure 3-5 Share of U.S. Retail Frozen Dessert Sales by Package Type,
2007 (%)
Foodservice Channel: Frozen Yogurt Booms
Table 3-6 U.S. Foodservice Sales of Frozen Desserts by Category,
2003-2007 (in million $)
Ice Cream Dominates Foodservice Business
Figure 3-6 Share of U.S. Foodservice Frozen Dessert Sales by Category,
2007
Ice Cream Category: Soft-Serve Keeps Foodservice Sales High
Table 3-7 U.S. Sales of Ice Cream by Channel, 2003-2007 (in million $)
Hard vs. Soft: The Pendulum Continues to Swing in Foodservice
Figure 3-7 Hard-Frozen vs. Soft-Serve: Share of U.S. Foodservice Ice
Cream Sales, 2007 (%)
Full-Fat Dominates in Retail, But Better-For-You Gains
Table 3-8 U.S. Retail Sales of Ice Cream by Nutrient Content Claim,
2003-2007 (in million $)
Figure 3-8 Nutrient Content Claim vs. Regular Full-Fat: Share of U.S.
Retail Ice Cream Sales, 2007 (%)
Frozen Yogurt Category: Foodservice Turning Around Decade-Old Decline
Table 3-9 U.S. Sales of Frozen Yogurt by Channel, 2003-2007 (in million
$)
Foodservice Frozen Yogurt Is a Soft-Serve Market
Figure 3-9 Hard-Frozen vs. Soft-Serve: Share of U.S. Foodservice Frozen
Yogurt Sales, 2007 (%)
Sherbet/Sorbet/Water Ice Category: Faring a Bit Better in Foodservice
Table 3-10 U.S. Sales of Sherbet/Sorbet/Water Ice by Channel, 2003-2007
(in million $)
Frozen Novelty Category: Sales Get Closer to a 50/50 Channel
Split
Table 3-11 U.S. Sales of Frozen Novelties by Channel, 2003-2007 (in
million $)
Sandwiches Have Greatest Share of Retail Novelty Sales
Table 3-12 U.S. Retail Sales of Frozen Novelties by Form, 2003-2007 (in
million $)
Figure 3-10 Share of U.S. Retail Frozen Novelty Sales by Form, 2007 (%)
Private Label Growth Much Slower Than Branded Products
Table 3-13 U.S. Retail Sales of Branded vs. Private Label Frozen
Desserts, 2003-2007 (in million $)
Figure 3-11 U.S. Retail Frozen Dessert Sales: Branded vs. Private Label,
2007 (%)
Private Label Is Strongest in Retail Sherbet/Sorbet/Water Ice
Figure 3-12 U.S. Retail Ice Cream Sales: Branded vs. Private Label, 2007
(%)
Figure 3-13 U.S. Retail Frozen Yogurt Sales: Branded vs. Private Label,
2007 (%)
Figure 3-14 U.S. Retail Sherbet/Sorbet/Water Ice Sales: Branded vs.
Private Label, 2007 (%)
Figure 3-15 U.S. Retail Frozen Novelty Sales: Branded vs. Private Label,
2007 (%)
Regional Preferences for Different Frozen Dessert Products
Table 3-14 U.S. Adult Consumption of Frozen Dessert Product Types by
Region, 2007 (index)
Factors to Market Growth
Factors Influencing This Mature Market
Consumers Often Ignore Price When Eating Out
The Starbucks Effect
Focus on Health and Nutrition
The Frozen Desserts Health and Wellness Platform
Helping Consumers Control Their Intake
Innovative Marketers Will Experience Growth
Leader Today Can Be the Loser Tomorrow
Loading Up on Inclusions Sells Ice Cream
Focusing on the Churn Rather than the Ingredients
Efforts Focus on Reviving Frozen Yogurt
"More Fruit" Phenomenon May Help Sorbet and Sherbet Sales
Novelties Must Be Novel
Limited Edition Flavors Keep Consumers Interested
Licensing Programs Lend Branding Assistance
Co-Branding Opportunities
Globalization and Regionalization in the Freezer Case
Hispanic Flavors
Gelato and Duetto
Green Tea Ice Cream
Regional Specialties Appeal to Consumers' Emotions
And Then There' s Organic and Fair Trade
Projected Market Growth
Growth Is All About Dollar Sales
Sales Expected to Reach Almost $27.6 Billion by 2012
Table 3-15 Projected Total U.S. Sales of Frozen Desserts, 2007-2012 (in
million $)
Figure 3-16 Projected Total U.S. Sales of Frozen Desserts, 2007-2012 (in
million $)
Former Deadbeat Frozen Yogurt to Experience Greatest Growth
Table 3-16 Projected U.S. Sales of Frozen Desserts by Category,
2007-2012 (in million $)
Foodservice Is Where the Growth Is
Table 3-17 Projected U.S. Sales of Frozen Desserts by Channel, 2007-2012
(in million $)
Frozen Yogurt and Novelties Drive Retail Growth
Table 3-18 Projected U.S. Retail Sales of Frozen Desserts by Category,
2007-2012 (in million $)
The Story Is the Same in Foodservice
Table 3-19 Projected U.S. Foodservice Sales of Frozen Desserts by
Category, 2007-2012 (in million $)
Chapter 4 The Marketers
Key Points
An Overview of the Marketers
Everybody Loves Selling Ice Cream
Table 4-1 Select U.S. Frozen Dessert Marketers/Brands, 2007
Unilever and Nestlé Reign
The Competition Is On: Nestlé vs. Unilever
Giants in Retail and Foodservice
Seizing Overseas Opportunities
Targeting Ice Cream Pays Off
Regional and Local Marketers Have Strong Following
Wells' Dairy Aspires to Be #3
Local Player Caters to Hispanic Neighborhoods
Could a New Giant Be in the Making?
Foodservice Brands Get New Ownership
Friendly Finds a Friend in the Sunshine State
Growth Through Acquisition Is the Name of the Game for Some
A Regional Player to Keep an Eye On
Sometimes Too Many Acquisitions Is Not a Good Thing
Speaking of Co-Packing
Competitive Foodservice Overview
The Foodservice Frozen Dessert Marketplace
The Buzz on Scoop Shops
Table 4-2 Top 25 Ice Cream Foodservice Names Entered on Yahoo!
Search Engine
Shops Need a Gimmick to Expand
Dippin' Dots' Ambitions Are to Grow Number of Stores
Leading Fast-Food Operators Are Frozen Dessert Leaders
What Some of the Leaders Are Doing These Days
Milkshakes Are a Booming Foodservice Business
The Talk of the Town is Frozen Yogurt
Starbucks Invests in Pinkberry
Red Mango and YoCream Get Live and Active
Other Frozen Yogurt Players Popping Up Around the Country
TCBY Is Bigger and Better Than Ever
Yogen Fr?s Goodbye to CoolBrands, Hello to USA
Gelato Is an Up-and-Coming Trend
The Melting Together of an American and Italian Tradition
Competitive Retail Overview
Overview of Retail Frozen Dessert Marketers
Figure 4-1 Share of U.S. Frozen Dessert Retail Sales by Marketer, 2007
Top Retail Ice Cream Marketers
Figure 4-2 Share of U.S. Packaged Ice Cream Retail Sales by Marketer,
2007
Top Retail Ice Cream Brands
Figure 4-3 Share of U.S. Packaged Ice Cream Retail Sales by Brand, 2007
The Buzz on Retail Brands
Table 4-3 Top 20 Retail Ice Cream Brands Entered on Yahoo! Search Engine
Top Retail Frozen Yogurt Marketers
Figure 4-4 Share of U.S. Packaged Frozen Retail Sales by Marketer, 2007
Top Retail Frozen Yogurt Brands
Figure 4-5 Share of U.S. Packaged Frozen Yogurt Retail Sales by Brand,
2007
Top Retail Sherbet/Sorbet/Water Ice Marketers
Figure 4-6 Share of U.S. Packaged Sherbet/Sorbet/Water Ice Retail Sales
by Marketer, 2007
Top Retail Sherbet/Sorbet/Water Ice Brands
Figure 4-7 Share of U.S. Packaged Sherbet/Sorbet/Water Ice Retail Sales
by Brand, 2007
Top Retail Frozen Novelty Marketers
Figure 4-8 Share of U.S. Frozen Novelty Retail Sales by Marketer, 2007
Top Retail Frozen Novelty Brands
Figure 4-9 Share of U.S. Frozen Novelty Retail Sales by Brand, 2007
Advertising and Promotion
Where Do Frozen Dessert Marketing Dollars Go?
Great Brands Get Marketed and Promoted
Driving Sales with Nascar
The Skinny Cow Is a Scrap Booker
Häagen-Dazs Tastes Upscale Success
Bruster' s Scoops Up $1 Million Ice Cream Extravaganza
Cold Stone Puts the Heat On with Integrated Campaign
Remember When It Was Called 31 Flavors? 2007 Welcomes the 31 Cent Night
Going Trans Fat Free
Baskin-Robbins' Scoop Fun Facts
Competitive Profile: Blue Bell Creameries
A Century-Old Company
A Flavorful Century in the Making
The Celebration Has Many Events
A Tell-All Book
Celebration Flavors
Competitive Profile: Brigham' s
Brigham' s Makes, Sells and Serves
Expanding Product Lines Through Acquisition
Brigham' s Reversed the Curse
The Cursed Has Been Lifted
Red Sox Nation Gets Treated to Free Curse Reversed Ice Cream
Bars
Competitive Profile: Carvel (Celebration Foods)
Carvel Corp. Becomes Celebrations Brands
The Scoop on Carvel
Maintaining Its Leadership Role
Winning Plant of the Year
More Construction Underway to Grow Celebration Foods
Competitive Profile: Cold Stone Creamery (Kahala Cold Stone)
Becoming a Part of Kahala
Insight Via an Interview with the Associated Press
Let the Acquisitions Begin
The First Co-Branded Cold Stone Store Makes NYC Debut
Competitive Profile: CoolBrands International
What Happened to CoolBrands?
How the Company Came to Be CoolBrands
How It All Started to Fall Apart
Where Will CoolBrands Be in 2007?
Yogen Früs Goodbye to CoolBrands, Hello to USA
Competitive Profile: Dean Foods
How Dean Foods Came to Be
A Rough Time for Dean Foods
Dean' s Frozen Desserts Business
Mayfield Dairy Is an Ice Cream Leader for Dean Foods
Michigan Says Farewell to a Tradition
Competitive Profile: Dippin' Dots
Company Overview
Cost of Dipping in Dots
With Manufacturing and Distribution, Temperature Is Key
Defending the Dippin' Dots Patent
Owner Opens Up Two Stores
Licensing the Moose Tracks Concept
Going Global with Alltech
Competitive Profile: Dreyer' s Grand Ice Cream
Dreyer' s Should Really Be Called Nestlé
But the Dreyer' s Name Has a Rich History in the States
The Coming Together to Be One
Direct-Store-Delivery Program
Case Study on Dreyer' s Scanning System
The Future of Light Ice Cream Is Slow Churned
Dibbing Into Indulgence with Snack Ice Cream
Bloomberg Names New York "The Big Pear" in Honor of Winning Flavor
Häen-Dazs Spices Up the 10th Anniversary of Dulce de Leche
Expansion and Growth Plans
Competitive Profile: J&J Snack Foods
Moving Up in the Frozen Novelties Business
Adding Some of CoolBrands' Brands
Something for Man' s Best Friend, Too
Making It onto Forbes "200 Best" List
Competitive Profile: HP Hood
In the Beginning
HP Hood LLC Forms in 2004
A Leader in Ice Cream and Other Frozen Desserts
Acquisitions Bring Strong Frozen Dessert Brands to HP Hood
The Red Sox Connection
A Co-branding Deal with the Dough Boy
They Strike a Deal with Caribou, Too
Sweet Seats Contest in 2007
Hood Still Home Delivers
Competitive Profile: Maggie Moo' s and Marble Slab
Creamery (NexCen Brands)
New Owner of MaggieMoo' s and Marble Slab
A Bit on Marble Slab and Maggie Moo' s
MaggieMoo' s Does a Cakewalk
New Line of Fruit Smoothies for the Health-Conscious Consumer
Maggie Throws a Birthday Party
It' s Another Celebration: Cake Town
Marble Slab Kicks-Off Campaign with Indulgence and Diamonds
Marble Slab Creamery "Comes Home" for the Holidays
Competitive Profile: Perry' s Ice Cream
The Perry Family
A Different Type of Diamond Anniversary
The New Two-Piece Package, a.k.a. Squround
Upstate New York Loves Ice Cream … and Ice Hockey
Perry' s Gets Nutty About Its Ice Cream
Big Plans to Expand
Competitive Profile: Pinkberry
The Concept that' s Causing Traffic Jams
Starbucks Investment Will Help Grow the Chain
Lawsuit Results in Pinkberry No Longer Calling Its Product
Yogurt
A Briefing on How Unilever Came to Be
How Unilever Is Structured
The Future Is for One Unilever
Good Humor-Breyers' Beginnings
Unilever Novelties Are Leaders All the Way a Round
Slow Down and Enjoy New Popsicle Slow Melt … Made with ISP
Ben and Jerry Team Up
The Ben & Jerry' s Acquisition
Ben and Jerry Remain Involved, Along with Current CEO
The Scoop Shop Business
Ben & Jerry' s Talks About Truth or Clone-Sequences
Dedicated to Fair Trade
Helping Rebuild New Orleans
Expanding Production to West Coast to Assist with Global Warming
Getting Wacky for a Day
Competitive Profile: Velvet Ice Cream
A Velvety Rich History
Ohio' s Ice Cream Capital
Future Leader Is Honored
A True Ohio Connection
Competitive Profile: Wells' Dairy
It All Started with a Horse and Wagon
Changing of the Guard in October 2007
State-of-the-Art Facilities
Chapter 5 Foodservice
Key Points
Foodservice Distribution
Frozen Dessert Distribution Varies by Type and Establishment
Table 5-1 Top 10 U.S. Foodservice Distributors by Dollar Sales, 2006
Foodservice Leader Distributes Blue Bunny Products
Innovative Soft-Serve Dispenser Uses Jack & Jill
Foodservice Outlets
Scoop Shops Lead in Share of Sales
Figure 5-1 U.S. Frozen Dessert Foodservice Sales by Establishment Type,
2007 (%)
Scoop Shops
Chains vs. Neighborhood Stores
The Trend in Cold-Surface Blending Scoop Shops
Frozen Yogurt Cafés Back, with a Twist Restaurants
Fast-Food and Quick-Service Restaurants Serve with Inclusions
More Formal Frozen Desserts in Sit-Down Restaurants
Kiosks Make Frozen Desserts Available Anywhere
Sustainable Ice Cream Shop Established at Princeton University
Vending Makes Frozen Novelties Available Always
The Modernization of Frozen Novelty Vending Machines
Mobile Vending Includes Pushcarts and Trucks
Increasing Vending Profits
Chapter 6 Retail
Key Points
Retail Distribution
How Frozen Desserts Get to Retailers' Freezers
Direct Delivery Pros and Cons
The Advantages of DSD
The Cost of Face-to-Face Business
Warehouse Delivery Advantages
Other Distribution Methods
Distributing Refrigerated and Frozen on the Same Truck
Smaller Marketers Work Through Brokers
Distribution Is Second Highest Cost Next to Production
Electronic Data Aids in Restocking
Distribution Management: An Expert' s Perspective
Retail Outlets
The General Retail Environment
Shopping Options Are Plentiful
Where Are Consumers Shopping for Groceries?
Traditional Supermarkets Decline as a Primary Destination
The Frozen Dessert Retail Environment
Traditional Supermarkets Still Remain the Leader in Share of Sales
Figure 6-1 U.S. Frozen Dessert Retail Sales: Share of Dollar Sales by
Retailer Type, 2007
Health/Natural Food Stores
Slotting Allowances at Supermarkets
Freezer Arrangements
It' s Often Complete Chaos with Novelties
How Supermarkets Did Things During Summer 2007
Experts Explain What Is Wrong in the Supermarket Freezer Section
More Appropriate Pricing
Outside-the-Freezer-Case Excitement
Good Category Management/Mix Practices
Another Way to Look at It
Retailers Support Frozen Dessert Promotions
The Leading Retailers
Table 6-1 Top Five U.S. Supermarket Chains, by Dollar Sales and Number
of Stores, 2007
Table 6-2 Top Five U.S. Discount-Style Chains That Sell Food & Beverage
Products, by Dollar Sales and Number of Stores, 2007
Changes in the Competitive Landscape
The Wal-Mart Factor
7-Eleven Well-Positioned for C-Store Frozen Dessert Sales
Comparative Pricing
There' s a Plethora of Products Out There
Table 6-3 U.S. Frozen Dessert Retail Sales Prices at Selected Stores,
2007
Table 6-3 cont. U.S. Frozen Dessert Retail Sales Prices at Selected
Stores, 2007
Table 6-3 cont. U.S. Frozen Dessert Retail Sales Prices at Selected
Stores, 2007
Table 6-3 cont. U.S. Frozen Dessert Retail Sales Prices at Selected
Stores, 2007
Table 6-3 cont. U.S. Frozen Dessert Retail Sales Prices at Selected
Stores, 2007
Private Label Offers Price Breaks
Table 6-4 Private Label vs. Branded Retail Price of 56-ounce Sqround
Container of Ice Cream, 2007
Table 6-5 Private Label vs. Branded Retail Price of Vanilla Ice Cream
Sandwich Novelties, 2007
Table 6-6 Private Label vs. Branded Retail Price of Ice Cream Stick Bar
Novelties, 2007
The Club Store Price Advantage
Multi-Packs and Family-Size Products
Table 6-7 Club Store vs. Supermarket Prices for Häen-Dazs and
Skinny Cow Brands, 2007
Home Delivery
Chapter 7 The Consumer
Key Points
The Scoop on Today' s Consumers
Customers Are "Anyone with a Mouth"
Table 7-1 U.S. Total and Per Capita Production of Frozen Desserts,
1920-2006
The Economy and Its Impact on Consumer Confidence
The Consumer Confidence Index
How This Impacts Frozen Dessert Purchases
Lower-Income Shoppers Have Many Unmet Needs
Lower-Income Micro Segments
Get Inside the Shopper' s Mind
Ice Cream Shoppers Seek Variety
Health and Wellness Revolution
Is Organic an Important Positioning for Frozen Dessert Consumers?
Who Shops for Frozen Desserts at C-Stores?
These Pints Are a Guy Thing
Ice Cream Is a Mood Food
The Sacred Cow of Guilty Pleasures
What' s Your Ice Cream Indiscretion?
Europeans Perk Up Over Ice Cream
Simmons Consumer Survey
Household Use of Frozen Dessert Products
Table 7-2 Percentage of U.S. Households That Use Frozen Desserts, by
Product Type and Brand, 2005-2007
Table 7-2 cont. Percentage of U.S. Households That Use Frozen Desserts,
by Product Type and Brand, 2005-2007
Table 7-2 cont. Percentage of U.S. Households That Use Frozen Desserts,
by Product Type and Brand, 2005-2007
How Much Consumers Are Eating
Table 7-3 Percentage of U.S. Households That Use Ice Cream/Sherbet by
Quantity Consumed in the Past 30 Days, 2005-2007
Table 7-4 Percentage of U.S. Adults Who Use Frozen Yogurt by Quantity
Consumed in the Past 30 Days, 2005-2007
Regional Brands Dominate Certain Parts of the Country
Table 7-5 Percentage of U.S. Households Who Use Frozen Desserts by Brand
and Region, 2007
Table 7-5 cont. Percentage of U.S. Households Who Use Frozen Desserts by
Brand and Region, 2007
Table 7-5 cont. Percentage of U.S. Households Who Use Frozen Desserts by
Brand and Region, 2007
Table 7-5 cont. Percentage of U.S. Households Who Use Frozen Desserts by
Brand and Region, 2007
Consumers Use More Ice Cream in the Southern Regions
Table 7-6 Percentage of U.S. Households That Use Ice Cream/Sherbet by
Quantity Consumed in the Past 30 Days and Region, 2007
Table 7-7 Percentage of U.S. Adults Who Use Frozen Yogurt by Quantity
Consumed in the Past 30 Days and Region, 2007
Who Is Eating What Type of Frozen Desserts?
Table 7-8 Demographic Indicators and Resisters of Ice Cream by Nutrient
Content Claim, 2007
Table 7-8 cont. Demographic Indicators and Resisters of Ice Cream by
Nutrient Content Claim, 2007
Table 7-7 Demographic Indicators and Resisters of Sherbet, Sorbet and
Frozen Novelties, 2007
Table 7-8 Demographic Indicators and Resisters of Frozen Yogurt by
Nutrient Content Claim, 2007
Table 7-8 cont. Demographic Indicators and Resisters of Frozen Yogurt by
Nutrient Content Claim, 2007
Chapter 8
Key Points
The Trends
Frozen Desserts Know No Limits
Products for the Frozen Dessert Lover
All About Indulgence
Figure 8-1 Häen-Dazs Reserve
Pop Open a Bottle
Formulating with Premium Chocolate
What Goes Best with Chocolate? Peanut Butter, of Course!
Figure 8-2 Friendly' s Reese' s Peanut Butter Ice Cream Cake
It' s a Nutty Business Out There
Figure 8-3 Perry' s Nutty Business
The Squround Is the Package for the 21st Century
Figure 8-4 Perry' s Banana' s Foster
Better-For-You Products Improve, Growing the Category
Reward Healthy Lifestyles with Blue Bunny Treats
Figure 8-5 Blue Bunny Personals Light Peanut Butter Fudge
Figure 8-6 Blue Bunny Light Novelties
Everyone Gets Into a Modified Churn Process
Figure 8-7 Breyers Double Churn
Portion Control Helps Keep Consumption in Check
Figure 8-8 Kemps 100 Calorie Minis
Co-branding Continues to Be Big Business
Figure 8-9 Kemps Caribou Coffee Ice Cream Nuggets
Novelties Must Be Novel to be Competitive
Figure 8-10 Popsicle Dora the Explorer
Figure 8-11 Popsicle Slow Melt And Then There' s Organic
Figure 8-12 Breyers Organic, Green & Black' s Organic and Horizon Organic
The Better-for-You Bonanza
Frozen Yogurt Frenzy
Figure 8-13 Dreyer' s Slow Churned Yogurt Blends
Hispanic Flavors Showing Up in Ice Cream
Figure 8-14 Breyers Goya
Figure 8-15 Pierre' s Hola Fruta!
Loading Up on Functional Ingredients
Figure 8-16 Blue Bunny FrozFruit
Figure 8-17 Breyers Love Chocolate
Authentic Italian Gelato Gets Clearly Packaged
Figure 8-18 Blue Bunny Gelato
Figure 8-19 Turkey Hill Duetto
Limited Edition Flavors
Holiday Flavors
Figure 8-20 Tillamook Peppermint Candy
Dibs and Kisses
Figure 8-21 Breyers Hershey Kisses
Just What Is a Beadlet?
Figure 8-22 MolliCoolz! Ice Cream Beads
Better-for-You Options for Kids
Figure 8-23 Popsicle Mighty Moos
The Non-Frozen Frozen Treat
Figure 8-24 Del Monte Fruit Chillers
Foodservice-Only Innovations
Frozen Buttered Popcorn, That' s Right!
Eat Your Veggies for Dessert
Doughnut Maker Gets Scooping, Too
The U.S. Market for Ice Cream and Related Frozen Desserts published by Packaged Facts in December 1, 2007. This report consists of 343 pages and the price starts from US $ 3000.
