Men's and Women's Fashion Accessories in the U.S.: Bags, Belts, Gloves, Hats, Scarves, Ties and Handkerchiefs

Published by	Packaged Facts
Published	January, 2009	Product code	79469
Content info	188 pages
Price	US $ 3300 PDF by E-mail (Single User License) US $ 3700 Hard Copy US $ 4100 PDF by E-mail (Single User License) & Hard Copy US $ 6600 PDF by E-mail (Global Site License)

Introduction
Related Reports

Men's and Women's Fashion Accessories in the U.S.: Bags, Belts, Gloves, Hats, Scarves, Ties and Handkerchiefs published by Packaged Facts in January, 2009. This report consists of 188 pages and the price starts from US $ 3300.

Introduction

Abstract

The right handbag, belt, necktie, or scarf can provide the visual accent that completes a new outfit -- or that makes over an old one. Yes, the $16.3 billion fashion accessories market is benefiting from the national economic downturn, as consumers satisfy their craving to shop by picking up that cool new silk handkerchief or winter hat, instead of a costlier dress or business suit. But accessories inspire impulse and add-on purchases during better times, too. The virtually unstoppable market will thus climb to $20.2 billion by 2012. In this totally new Packaged Facts report, seven categories are examined: bags, belts/small leather goods, gloves/mittens, handkerchiefs/pocket squares, hats, scarves/shawls, and ties/other neckwear. Sales patterns, and the business and societal trends that shape them, are analyzed in depth. Detailed demographic data from Simmons Market Research Bureau are presented, too.

Plus, our analysis of competition in this market includes case studies on: Coach, Hermes, HSN, Jones Apparel Group, and Randa Accessories. We also profile Three Marketers to Watch: New Era Cap, Vera Wang Bridal House, Ltd., and World of Good.

Report Methodology

Men' s and Women' s Fashion Accessories in the U.S.: Bags, Belts, Gloves, Hats, Scarves, Ties and Handkerchiefs is based on information gathered from primary, secondary, and syndicated sources. Primary research involves on-site study of how accessories are sold through retail stores; Packaged Facts also consults with industry executives. Secondary research involves the evaluation and comparison of data from mountains of articles found in financial, marketing, and retail publications, as well as corresponding websites. Company literature, government agencies, and other sources also provided valuable secondary data.

Stats on market revenues and growth trends were derived from all publicly available data on the fashion accessories marketplace, be they quantitative or qualitative, factoring in a broad range of societal and economic trends to shape the most accurate possible view of sales progress.

Analysis of consumers' purchase and use of accessories is based on semi-annual surveys by Simmons Market Research Bureau, Inc., one of the leading compilers of demographic data in the United States. Topical data on consumers' purchasing habits are provided by BIGresearch LLC, which conducts monthly online surveys.

The Bottom Line: What Your Company Really Gets...

With Men' s and Women' s Fashion Accessories in the U.S., you and your marketing team will gain a comprehensive overview of the ins and outs of the accessories business. Most importantly, the report anchors accessories in the broader fashion world and societal contexts, as well as in the rapidly transforming retail scene. Such valuable qualitative perspective is supported with extensive hard data presented in well-organized tables and charts.

How Your Company Will Benefit from This Report...

If your company is already an established player in fashion accessories, this report is bound to freshen and strengthen your marketing plan. If your company is newly targeting the accessories consumer, then this report is a great intro to the accessories marketplace, and thus a launching pad for a successful venture.

Chapter 1 Executive Summary

Highlights
Introduction
- Market Parameters
- Terms Used: A Glossary
- Apparel versus Clothing
- Better versus Bridge
- Carbon Footprint
- Couture Collections versus Diffusion Lines
- Direct
- Ethnic
- Fair Trade
- Green
- Market versus Category versus Segment
- Mass
- SKU
- Specialty
- Supermarket, Chain Drugstore, Mass Merchandiser
- Sustainable (also, Renewable)
- Methodology
The Products
- Seven Fashion Accessories Categories
- Bags
- Belts and Small Leather Goods
- Gloves and Mittens
- Handkerchiefs and Pocket Squares
- Hats
- Scarves and Shawls
- Ties and Other Neckwear
- Accessories a Component of the Wider Apparel Market
- Specialty Niches and Specialty Outlets
- Size Systems
- Belts
- Gloves
- Hats
- Intuitive
- Table 1-1 Hat Sizes, According to Five Size-Systems
Summary of Report
- Seven Fashion Accessories Categories
- Fashion Accessories Market Surpasses $16.3 Billion in 2008
- Steady Rise Foreseen, to $20.2 Billion in 2012
- Table 1-2 U.S. Retail Dollar Sales of Fashion Accessories, 2004-2012 (In Millions)
- Bags Account for a Third of Accessories Sales
- Men Account for Surprisingly Notable Shares of Accessories Retail Dollars...
- Table 1-3 Share of U.S. Retail Dollar Sales of Fashion Accessories, by Seven Product Categories, and by Gender That Is Purchasing, 2004-2008 (In Millions)
- America' s Taste Has Been Upscaled
- Basic-Need Items, Splurge and Impulse Factors, and Lean Economic Times
- Fashion Accessories versus Electronic Accessories
- Weather Events and Conditions a Key Factor in Growth
- Hard to Identify True Marketers in Maze of Licensing, Distribution Deals
- Product Trend: Bags and More Bags
- Product Trend: Luxury Accessories Intros Continue
- Product Trend:
- Product Trend: New Green-Minded/Eco-Friendly Products
- The Consumer: Ladies' Handbags, Men' s Belts Are Most Widely
- Purchased Accessories
- Table 1-4 Numbers of U.S. Adult Purchasers of Fashion Accessories, by Product Type, 2008 (In Thousands)
- Table 1-4 [continued] Numbers of U.S. Adult Purchasers of Fashion Accessories, by Product Type, 2008 (In Thousands)

Chapter 2 Trends and Opportunities

Highlights
Trends and Opportunities
- Choose to Emphasize Accessories
- America' s Tastes Have Upscaled -- Forever
- Admit It: Hip-Hoppers Are a Huge Audience
- Bag and Tie Categories Thriving
- Evolve the Bag!
- Consumers Need Accessories Education
- Men Understand Accessories as Gifts
- Tactic: Designer Accessories for Less
- Some Potential in Green and Fair Trade Practices

Chapter 3 The Market

Highlights
Market Size and Growth
- Fashion Accessories Market Surpasses $16.3 Billion in 2008
- Bags Category Rides Status Wave to $5.9 Billion
- Belts/Small Leather Items Approach $3.5 Billion
- Gloves/Mittens, in Warming Climate, Slog On to $856 Million
- Handkerchiefs/Pocket Squares Push to $71 Million
- Hat Category Breaks $2.2 Billion Mark
- Baseball Cap Craze Pumps Segment to $410 Million.
- Scarves/Shawls Also Find Weather Warm, Slide to $521 Million
- Ties Thrive in Hard Economic Times, Build to $3.3 Billion
- Table 3-1 U.S. Retail Dollar Sales of Fashion Accessories, by Seven Product Categories, 2004-2008 (In Millions)
- Bags Account for a Third of Accessories Sales
- Men Account for Surprising Shares of Accessories Retail Dollars...
- Table 3-2 Share of U.S. Retail Dollar Sales of Fashion Accessories, by Seven Product Categories, and by Gender That Is Purchasing, 2004-2008 (In Millions)
- Department Stores Dominate Accessories Sales by Retail Channel
- Table 3-3 Share of Retail Dollar Sales of Fashion Accessories, by Retail Channel, 2008 (In Millions)
Imports and Exports
- Accessories Imports Valued at Over $5.9 Billion in 2007
- Exports Valued at $429.1 Million
- Table 3-3a Value of U.S. Imports and Exports of Fashion Accessories, by Seven Product Categories, 2006-2007 (In Thousands)
Context
- U.S. Apparel and Accessories Market = $83.2 Billion
- Sources Disagree on Market Definition, Thus Accessories Sales Estimates Vary
- Luxury Apparel and Accessories World Market $58.0 Billion, Worldwide
- Factors in Future Growth
- America' s Taste Has Been Upscaled
- Shifting Demos Have Potential to Pump Accessories Sales, Too
- Boomers Still a Force
- Wow! Gen-Xers Are Grandparents!
- Teens/Tweens, and Accessories versus Cellphone Bills
- Table 3-4 Projected U.S. Population, by Age Bracket, 2008-2014* (In Thousands)
- Potential in Dressing Americans According to Season
- The Fad Factor: Following the Followers of Fashion
- Basic-Need Items, Splurge and Impulse Factors, and Lean Economic
- Times
- Fashion Accessories versus Electronic Accessories
- Weather Events and Conditions
Projected Sales
- Fashion Accessories Foreseen in Steady Rise to $20.2
- Billion in 2012
- Bullish Bags Category to Push to $8.2 Billion
- Belts/Small Leather Goods to Struggle to $3.8 Billion
- Gloves/Mittens Also Struggle, to $973 Million
- Handkerchiefs/Pocket Squares in Slow Rise to $80 Million
- Hats to Post Fair Growth to $2.6 Billion
- Scarves/Shawls Expected to Stagnate Their Way to $554 Million
- Ties/Other Neckwear to Shoot Past $4.0 Billion Mark
- Table 3-5 Projected U.S. Retail Dollar Sales of Fashion Accessories, by Seven Product Categories, 2008-2012 (In Millions)

Chapter 4 The Marketers

Highlights
The Marketers
Hard to Identify True Marketers in Maze of Licensing, Distribution Deals
- Marketer-Retailers and Retailer-Marketers
- Specialists versus Generalists/Types of Firms Involved
- Foreign Participation and Fair Trade
- Table of Marketers and Brands
- Table 4-1 Selected Fashion Accessories Marketers and Their Brands, by Audience Served, 2008
Marketer Rankings
- For Fashion Accessories Biz, Few Reliable Share Data Are Available
- Jones and Liz Claiborne Have Biggest Stables of Recognized Brands
- Limited Brands, Inc., Liberty Interactive Group, L.L. Bean Among Rulers of Direct
- In Luxe Bags, Coach and LVMH Are U.S. and Euro Giants
- Buxton the Leader in Value-Tier Wallets
- Randa -- Necktie King
- Key Marketers Are Profiled...
The Competitive Situation
- Overview: Economy Pressures Competition,
- Yet Opportunities Exist
- Examples of Key Deals
- Eight Marketers Profiled
- Competitive Profile: Coach, Inc
- Phenomenal Growth to $3.2 Billion in FY2008
- Coach as American as the Baseball Glove
- Coach Consults Consumers
- Coach the Retailer
Competitive Profile: Hermes International SA
- Total Revenues of Sales Estimated at € 1.6 Billion
- Hermes' Limited-Distribution, High-Profile Strategy
- Hermes Ups Stake in Gaultier to 45%
- Competitive Profile: HSN, Inc. (Home Shopping Network)
- Net Sales of About $3.0 Billion
- A Long History, a New Beginning
- Other HSN Brands
Competitive Profile: Jones Apparel Group
- Net Sales of $3.8 Billion in 2007
- Outlook for 2008 Is Mixed, Dependent on Holiday Season
- One of World' s Largest Apparel Firms Positions Itself Broadly
- JAG a Key U.S. Apparel and Accessories Retailer
- Other JAG Apparel Brands
Competitive Profile: Randa Accessories
- Private Randa Discloses Sales of More Than $400 Million
- At Once a Marketer and All-Services Contract Manufacturer
- Randa an Avid Acquirer and Globalist
Three Marketers to Watch
- A Hat-Maker, a Bridal Outfitter, and a Fair-Trader
Vera Wang Bridal House, Ltd
World of Good, Inc
Marketing and Product Trends
- Bags and More Bags
- Luxury Accessories Intros Continue
- New Green-Minded/Eco-Friendly Products
- Table 4-2 Selected New Introductions of Fashion Accessories, 2007-2008
Consumer Advertising Positioning
- The Simple Beauty Shot Dominates
- But Lower-End Approaches Survive
- Accessories Touted Within Ads for Clothing
- Celebrities, Hired or Spotted
- Use of Product Placement in Entertainment and Print Media
- Sources of Ads
- Consumer Promotions
- Discounts and Free Shipping
- From Batman to Some High-Profile Tie-Ins
- Free Merchandise
Key Accessories Trade Shows
- MAGIC Marketplace
- Accessories the Show
- Material World and Technology Solutions

Chapter 5 Distribution and Retail

Highlights
Distribution
- Orders Taken Months Ahead
- Product Paths Mostly DSD and Direct Sales
- Vertical Integration Characterizes Apparel/Accessories Majors
- E-Tail Inventories Can Be Bigger Than Brick and Mortars
At the Retail Level
- Department Stores, Mass, Chain Specialty Stores Dominate
- Table 5-1 Share of Retail Dollar Sales of Fashion Accessories, by Retail Channel, 2008 (In Millions)
- Handbag Rentals
Retail Focus: Hip-Hop Accessories Retailers
- Neighborhood Storefronts, e-Tail -- and Wal-Mart
Retail Focus: Macy' s, Inc./Bloomingdale' s
- Sales of $26.3 Billion in 2007
- Women' s Accessories a Prime Component of Sales
- Outlook for 2008
- Top U.S. Department Store Operator Owns Macy' s,
- Bloomingdale' s
- Macy' s Private-Label Stable
- Bloomingdale' s Goes International

Chapter 6 The Consumer

Highlights
About Simmons Data
- What They Are...
- ...And How to Use Them
- The Survey' s Overall Gauge
Marketing Regions Defined
- Northeast
- East Central
- West Central
- Southeast
- Southwest
- Pacific
- Table 6-1 Projections of Numbers of U.S. Adults, by Demographic Factor, 2008 (In Thousands)
Consumer Attitudes Relevant to Fashion Accessories Purchase
- Conservatism, Value Are Leading Fashion Orientations
- Table 6-2 Numbers of U.S. Adults Strongly Agreeing With 11 Statements of Attitude
- Concerning Fashion and Appearance, 2008 (Thousands of Adults, in Recent 12 Months)
The Purchaser of Women' s Fashion Accessories
- Almost 18.0 Million Buy Women' s Belts
- Women' s Belts Data Indicate Some Affluence in Purchaser-Base
- Nearly 17.9 Million Buy Women' s Gloves
- Women' s Glove Purchasers Tend More to Middle Age
- Table 6-3 Demographic Characteristics Most Favoring Purchase of Women' s Belts and Gloves, 2008 (Adults in Thousands, in Recent 12 Months)
- Handbags Have Largest Accessories Purchaser-Base: 54.1 Million1
- Women' s Handbag Purchasers Skew Affluent
- One in 20 Women Owns 100-Plus Handbags
- 15.6 Million Purchase Women' s Wallets
- Purchase of Women' s Wallets Encouraged by Affluence, Relative Youth
- Table 6-4 Demographic Characteristics Most Favoring Purchase of Women' s Handbags and Wallets, 2008 (Adults in Thousands, in Recent 12 Months)
- Table 6-4 Demographic Characteristics Most Favoring Purchase of Women' s Handbags and Wallets, 2008 (Adults in Thousands, in Recent 12 Months)
- Over 11.3 Million Buy Women' s Scarves
- For Women, Scarves Signal Youth and Freedom
- Table 6-5 Demographic Characteristics Most Favoring Purchase of Women' s Scarves, 2008 (Adults in Thousands, in Recent 12 Months)
The Purchaser of Men' s Fashion Accessories
- 39.5 Million Adults Buy Men' s Belts
- Straightforward Belt-Purchaser Data Indicates Affluence
- About 16.0 Million Buy Men' s Gloves
- Men' s Glove Purchasers Display Wider Age, Income Spans
- Table 6-6 Demographic Characteristics Most Favoring Purchase of Men' s Belts and Gloves, 2008 (Adults in Thousands, in Recent 12 Months)
- Over 24.6 Million Are Necktie Purchasers
- Necktie Data Skew to Greater Financial Security
- Almost 4.2 million -- Mostly Women -- Purchase Men' s Scarves
- For Men' s Scarf Purchasers, Details of Affluence Differ Slightly
- Men' s Wallet Purchaser-Base at 24.4 Million
- Men' s Wallet Profile Skews Affluent -- in Most Ways
- Table 6-8 Demographic Characteristics Most Favoring Purchase of Men' s Wallets, 2008 (Adults in Thousands, in Recent 12 Months)
The Purchaser of Hats/Baseball Caps Bearing Licensed Sports Team Logos
- Almost 21.6 Million Buy Hats/Baseball Caps with Licensed Sports Logos
- Purchase of Hats/Caps with Sports Logos: Skews to Men, Affluence, Presence of Kids
- Table 6-9 Demographic Characteristics Most Favoring Purchase of Hats and Baseball Caps with Licensed College or Professional Sports Team Logos, 2008 (Adults in Thousands, in Recent 12 Months)
- Table 6-9 Demographic Characteristics Most Favoring Purchase of Hats and Baseball Caps with Licensed College or Professional Sports Team Logos, 2008 (Adults in Thousands, in Recent 12 Months)
- Table 6-9 Demographic Characteristics Most Favoring Purchase of Hats and Baseball Caps with Licensed College or Professional Sports Team Logos, 2008 (Adults in Thousands, in Recent 12 Months)
- Background: College Teams, NFL Lead Popular Sports Licenses for Clothing
- Table 6-10 Numbers of Purchasers of Clothing Bearing Licensed College or Professional Sports Team Logos, 2008 (Adults in Thousands, in Recent 12 Months)
The Purchaser of Fashion Accessories from Mail-Order Catalogs
- Almost 10.7 Million Buy Accessories from Mail-Order Catalogs
- Accessories Mail-Order Has Distinct Profile That Skews Affluent
- Table 6-11 Demographic Characteristics Most Favoring Purchase of Fashion Accessories from Mail-Order Catalogs, 2008 (Adults in Thousands, in Recent 12 Months)
- Table 6-11 Demographic Characteristics Most Favoring Purchase of Fashion Accessories from Mail-Order Catalogs, 2008 (Adults in Thousands, in Recent 12 Months)
- Table 6-11 Demographic Characteristics Most Favoring Purchase of Fashion Accessories from Mail-Order Catalogs, 2008 (Adults in Thousands, in Recent 12 Months)
Numbers of Clothing/Accessories Purchasers at Department and Discount Stores
- Almost 174.3 Million Clothing/Accessories Purchasers at Department/Discount Stores
Wal-Mart, Target, JC Penney Are Leaders
- Table 6-12 Numbers of Purchasers of Clothing and Accessories at Selected Department Stores and Discount Stores, 2008 (Adults in Thousands, in Recent 3 Months)