The light duty fuel cell vehicle (FCV) market is in a ramp up to commercialization. Automakers have diverged in their commitment to this market in recent years. Several of the major global automotive original equipment manufacturers (OEMs) have aggressive programs to develop a commercial FCV as part of their suite of sustainable vehicles, while others have pulled back. At the same time, a few new players have entered the arena, with the potential to disrupt the market.
The major OEMs working in this sector have targeted 2014 and 2015 to introduce their first commercial FCVs. In order to meet this target, the OEMs must continue to test and refine their fuel cell systems as well as the vehicle integration and optimization. They will also be focused on driving down vehicle costs. Since hydrogen fueling must be readily available before FCVs are offered for sale, some automakers are working with infrastructure companies and governments to support infrastructure rollout.
This Pike Research report evaluates 10 auto OEMs working on fuel cell vehicles and rates them on 12 criteria for strategy and execution, including go-to-market strategy, product portfolio, partnerships, innovation, reach, market share, pricing, and staying power. Using Pike Research' s proprietary Pike Pulse methodology, the OEMs are profiled, rated, and ranked with the goal of providing an objective assessment of these companies' relative strengths and weaknesses in the market. This Pike Pulse is intended to provide a snapshot of the current competitive landscape for automotive fuel cell OEMs - both the major global OEMs and some new players. As 2015 nears, Pike Research anticipates that companies' relative positions in the market could shift.