Pike Pulse Report: Electric Vehicle Batteries

Assessment of Strategy and Execution for 10 Leading Lithium Ion Battery Vendors.

Lithium ion batteries currently dominate the nascent market for plug-in hybrid electric vehicles (PHEVs) and battery electric vehicles (BEVs) and are slowly becoming selected for use in hybrid electric vehicles (HEVs) and stop-start vehicles (SSVs). As these vehicle segments grow to hundreds of thousands and then millions of vehicles sold per year, Li-ion production will enter volume production, lowering their cost and making the technology cost-competitive with alternative technologies such as Nickel Metal Hydride (NiMH) batteries.

The Li-ion automotive market is currently led by Japanese and Korean companies that originally produced cells for the consumer electronics and computing markets. These veteran companies are being challenged by companies mostly from China and North America that are slowly gaining customers, mostly in their domestic markets. The Li-ion automotive market is entering a mature phase that will see some smaller companies fail or be acquired due to an inability to reach volume production. The market will likely see volatility during 2012 as some supplier agreements change hands.

This Pike Research report evaluates 10 of the leading electric vehicle battery manufacturers and rates them on 10 criteria for strategy and execution, including vision, go-to-market strategy, partners, product strategy and roadmap, geographic reach, market share, sales and marketing, product quality and reliability, product portfolio, and staying power. Using Pike Research's proprietary Pike Pulse methodology, vendors are profiled, rated, and ranked with the goal of providing industry participants with an objective assessment of these companies' relative strengths and weaknesses in the emerging electric vehicle battery marketplace.

Top 10 Vendors:

• 1. LG Chem
• 2. Johnson Controls
• 3. GS Yuasa
• 4. AESC
• 5. A123 Systems
• 6. Panasonic Group
• 7. SB LiMotive
• 8. Hitachi Vehicle Energy
• 9. BYD
• 10. Electrovaya

Key Questions Addressed:

• Who are the leading manufacturers of Li-ion batteries selling into the automotive market?
• Which global regions are seeing the most activity in Li-ion battery development?
• Which companies are supplying batteries to the leading EV manufacturers?
• What is the market opportunity for the electrified vehicle market segments (HEV, BEV, PHEV)?

Who needs this report?

• Vehicle manufacturers
• Automotive industry suppliers
• Fleet managers
• Battery suppliers
• Stationary energy storage suppliers
• Smart grid companies
• Renewable energy companies
• Government agencies
• Investor community

Table of Contents

1. Executive Summary

• 1.1 Introduction
• 1.2 The Pike Pulse Grid

2. Market Overview

• 2.1 Market Definition
  • 2.1.1 Power versus Energy Batteries
• 2.2 Market Trends
  • 2.2.1 Chemistry Options
  • 2.2.2 Battery Cost
  • 2.2.3 Hybrid Electric Vehicles
  • 2.2.4 Plug-in Electric Vehicles
• 2.3 Market Drivers
  • 2.3.1 Electrified Vehicle Sales
  • 2.3.2 Regional Demand
    • 2.3.2.1 Asia Pacific
    • 2.3.2.2 North America
    • 2.3.2.3 Europe
  • 2.3.3 Synergy with Energy Storage

3. The Pike Pulse

• 3.1 The Pike Pulse Grid
• 3.2 Company Rankings
  • 3.2.1 Leaders
    • 3.2.1.1 LG Chem
  • 3.2.2 Contenders
    • 3.2.2.1 Johnson Controls Inc. (JCI)
    • 3.2.2.2 GS Yuasa
    • 3.2.2.3 Automotive Energy Supply Corp. (AESC)
    • 3.2.2.4 A123 Systems
    • 3.2.2.5 Panasonic Group
    • 3.2.2.6 SB LiMotive
  • 3.2.3 Challengers
    • 3.2.3.1 Hitachi Vehicle Energy (HVE)
    • 3.2.3.2 BYD
    • 3.2.3.3 Electrovaya

4. Vendor Profiles

• 4.1 Leaders
  • 4.1.1 LG Chem
• 4.2 Contenders
  • 4.2.1 Johnson Controls Inc. (JCI)
  • 4.2.2 GS Yuasa
  • 4.2.3 Automotive Energy Supply Corp. (AESC)
  • 4.2.4 A123 Systems
  • 4.2.5 Panasonic Group
  • 4.2.6 SB LiMotive
• 4.3 Challengers
  • 4.3.1 Hitachi Vehicle Energy (HVE)
  • 4.3.2 BYD
  • 4.3.3 Electrovaya
• 4.4 Followers

5. Company Directory

6. Acronym and Abbreviation List

7. Table of Contents

8. Table of Charts and Figures

9. Scope of Study

• 9.1 Scope of Study
• 9.2 Sources and Methodology
  • 9.2.1 Vendor Selection
  • 9.2.2 Ratings Scale
    • 9.2.2.1 Score Calculations
  • 9.2.3 Criteria Definitions
    • 9.2.3.1 Strategy
    • 9.2.3.2 Execution

List of Charts and Figures

• Lithium Ion Transportation Battery Capacity, World Markets: 2017
• The Pike Pulse Grid
• Lithium Ion Transportation Battery Revenue, World Markets: 2012-2017
• Annual Electrified Vehicle Sales by Segment, World Markets: 2012-2017
• The Pike Pulse Grid
• LG Chem Strategy & Execution Scores
• Johnson Controls Strategy & Execution Scores
• GS Yuasa Strategy & Execution Scores
• AESC Strategy & Execution Scores
• A123 Systems Strategy & Execution Scores
• Panasonic Group Strategy & Execution Scores
• SB LiMotive Strategy & Execution Scores
• Hitachi Vehicle Energy Strategy & Execution Scores
• BYD Strategy & Execution Scores
• Electrovaya Strategy & Execution Scores
• LG Chem Pike Pulse Position
• Johnson Controls Pike Pulse Position
• GS Yuasa Pike Pulse Position
• AESC Pike Pulse Position
• A123 Systems Pike Pulse Position
• Panasonic Group Pike Pulse Position
• SB LiMotive Pike Pulse Position
• Hitachi Vehicle Energy Pike Pulse Position
• BYD Pike Pulse Position
• Electrovaya Pike Pulse Position
• Global High Energy Lithium Ion Battery Estimated Cost Components: 2011

List of Tables

• Vendor Overall Scores
• Li-ion Battery Cost, World Markets: 2010-2017
• Lithium Ion Installed New Capacity, World Markets: 2011-2020
• Vendor Overall Scores
• Vendor Scores
• Vendor Scores on Strategy Criteria
• Vendor Scores on Execution Criteria