Assessment of Strategy and Execution for 10 Leading Lithium Ion Battery Vendors.
Lithium ion batteries currently dominate the nascent market for plug-in hybrid electric vehicles (PHEVs) and battery electric vehicles (BEVs) and are slowly becoming selected for use in hybrid electric vehicles (HEVs) and stop-start vehicles (SSVs). As these vehicle segments grow to hundreds of thousands and then millions of vehicles sold per year, Li-ion production will enter volume production, lowering their cost and making the technology cost-competitive with alternative technologies such as Nickel Metal Hydride (NiMH) batteries.
The Li-ion automotive market is currently led by Japanese and Korean companies that originally produced cells for the consumer electronics and computing markets. These veteran companies are being challenged by companies mostly from China and North America that are slowly gaining customers, mostly in their domestic markets. The Li-ion automotive market is entering a mature phase that will see some smaller companies fail or be acquired due to an inability to reach volume production. The market will likely see volatility during 2012 as some supplier agreements change hands.
This Pike Research report evaluates 10 of the leading electric vehicle battery manufacturers and rates them on 10 criteria for strategy and execution, including vision, go-to-market strategy, partners, product strategy and roadmap, geographic reach, market share, sales and marketing, product quality and reliability, product portfolio, and staying power. Using Pike Research's proprietary Pike Pulse methodology, vendors are profiled, rated, and ranked with the goal of providing industry participants with an objective assessment of these companies' relative strengths and weaknesses in the emerging electric vehicle battery marketplace.
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